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\n\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
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\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u547c\u3070\u308c\u308b\u4e00\u5b9a\u306e\u5f71\u97ff\u529b\u3092\u6301\u3064\u500b\u4eba\u3084\u30b0\u30eb\u30fc\u30d7\u304c\u3001\u81ea\u8eab\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3084\u8996\u8074\u8005\u306b\u5bfe\u3057\u3066\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u77e5\u540d\u5ea6\u3084\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u306e\u91cd\u8981\u6027\u306f\u3001\u307e\u305a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u5f71\u97ff\u529b\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3084\u8996\u8074\u8005\u306f\u3001\u305d\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u4fe1\u983c\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u5f7c\u3089\u306e\u767a\u8a00\u3084\u63a8\u5968\u306b\u5f37\u304f\u5f71\u97ff\u3092\u53d7\u3051\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u52b9\u679c\u7684\u306b\u5e83\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u5c64\u306b\u3068\u3063\u3066\u5f71\u97ff\u529b\u306e\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u3068\u4e00\u81f4\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u69d8\u3005\u306a\u76ee\u7684\u3092\u6301\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u65b0\u5546\u54c1\u306e\u77e5\u540d\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u3001\u7279\u5b9a\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3055\u305b\u308b\u305f\u3081\u306e\u8ca9\u4fc3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u9078\u3076\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30a2\u30a4\u30c6\u30e0\u3092\u5e83\u3081\u308b\u305f\u3081\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u3067\u5f71\u97ff\u529b\u306e\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u9078\u3076\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u76f8\u6027\u306b\u95a2\u308f\u308b\u8981\u7d20\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u95a2\u5fc3\u3084\u7406\u89e3\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u306a\u3069\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u76f8\u6027\u304c\u60aa\u3044\u5834\u5408\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u304c\u4f4e\u4e0b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u306f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u306e\u559a\u8d77\u3084\u5546\u54c1\u306e\u77e5\u540d\u5ea6\u306e\u5411\u4e0a\u306a\u3069\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
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\u3055\u3089\u306b\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3084\u5b9f\u8df5\u8005\u306e\u610f\u898b\u3082\u4e00\u81f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
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\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u304c\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u5f71\u97ff\u529b\u3084\u76ee\u7684\u3068\u306e\u4e00\u81f4\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u76f8\u6027\u306a\u3069\u3092\u8003\u616e\u3057\u3066\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u9078\u3076\u3053\u3068\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u78ba\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n
\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4f55\u3067\u3059\u304b\uff1f
\n\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u307e\u3068\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u5e83\u544a\u306e\u4fe1\u983c\u6027\u5411\u4e0a\u3000
\n\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e83\u544a\u4e3b\u304c\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u5411\u3051\u3066\u5ba3\u4f1d\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4fe1\u983c\u6027\u306e\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u4ecb\u3057\u3066\u5e83\u544a\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u591a\u304f\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3084\u8996\u8074\u8005\u306b\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u305f\u3061\u306f\u5f7c\u3089\u306e\u610f\u898b\u3084\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u305f\u3081\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u5e83\u544a\u306e\u4fe1\u983c\u6027\u304c\u5411\u4e0a\u3057\u3001\u5e83\u544a\u52b9\u679c\u304c\u9ad8\u307e\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u3057\u3066\u3001Econsultancy\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e\u7d0461\uff05\u304c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304b\u3089\u306e\u63a8\u85a6\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u4fe1\u983c\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304b\u3089\u3082\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4fe1\u983c\u6027\u306e\u91cd\u8981\u6027\u304c\u793a\u5506\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306e\u9069\u5408\u6027\u3000
\n\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e83\u544a\u4e3b\u304c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u6d88\u8cbb\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u901a\u5e38\u3001\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u3084\u8208\u5473\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u3066\u30d5\u30a9\u30ed\u30ef\u30fc\u3084\u8996\u8074\u8005\u3092\u96c6\u3081\u3066\u304a\u308a\u3001\u5f7c\u3089\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u5e83\u544a\u4e3b\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3068\u306e\u9069\u5408\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306a\u9069\u5408\u6027\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5e83\u544a\u306b\u95a2\u5fc3\u3092\u6301\u3061\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u3057\u3066\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30cf\u30d6\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306f\u3001\u4ed6\u306e\u5e83\u544a\u624b\u6cd5\u3068\u6bd4\u8f03\u3057\u3066\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3088\u308a\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3000
\n\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u901a\u5e38\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u5275\u9020\u7684\u304b\u3064\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u81ea\u8eab\u306e\u500b\u6027\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u8996\u70b9\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u306f\u305d\u306e\u7279\u5fb4\u3092\u6d3b\u304b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5171\u540c\u3067\u4f5c\u308a\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306a\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u6d88\u8cbb\u8005\u306f\u3088\u308a\u8208\u5473\u3092\u6301\u3061\u3001\u5e83\u544a\u306e\u5370\u8c61\u4ed8\u3051\u3084\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u3057\u3066\u3001Linqia\u306b\u3088\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4ed6\u306e\u5e83\u544a\u3088\u308a\u3082\u3088\u308a\u201cauthentic\u201d\u3067\u3042\u308b\u3068\u611f\u3058\u308b\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3088\u308a\u9b45\u529b\u7684\u3067\u3042\u308a\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u5e83\u544a\u306e\u4fe1\u983c\u6027\u5411\u4e0a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306e\u9069\u5408\u6027\u306e\u5411\u4e0a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u6027\u3084\u95a2\u5fc3\u3092\u9ad8\u3081\u3001\u5e83\u544a\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u53e3\u30b3\u30df\u52b9\u679c\u304c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306f\u4f55\u3067\u3059\u304b\uff1f
\n\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u53e3\u30b3\u30df\u52b9\u679c\u306f\u3001\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u7d20\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n
\u53e3\u30b3\u30df\u52b9\u679c\u3068\u306f\u3001\u6d88\u8cbb\u8005\u9593\u3067\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3084\u610f\u898b\u306e\u5171\u6709\u306b\u3088\u3063\u3066\u751f\u3058\u308b\u52b9\u679c\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u307e\u305a\u3001\u53e3\u30b3\u30df\u52b9\u679c\u306f\u4fe1\u983c\u6027\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u305d\u306e\u5f71\u97ff\u529b\u3092\u6301\u3064\u7406\u7531\u304b\u3089\u3001\u5f7c\u3089\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u610f\u898b\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u767a\u4fe1\u3059\u308b\u3068\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u4e00\u822c\u6d88\u8cbb\u8005\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u610f\u898b\u3092\u4fe1\u3058\u3001\u305d\u308c\u306b\u5f93\u3063\u3066\u8cfc\u5165\u3084\u5229\u7528\u306e\u6c7a\u65ad\u3092\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308b\u3053\u3068\u3067\u3001\u53e3\u30b3\u30df\u306b\u3088\u308b\u60c5\u5831\u5171\u6709\u304c\u5e83\u304c\u308a\u3001\u3055\u3089\u306a\u308b\u8cfc\u8cb7\u610f\u6b32\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u53e3\u30b3\u30df\u52b9\u679c\u306f\u5e83\u304c\u308a\u3084\u3059\u3055\u3082\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u5f71\u97ff\u529b\u3092\u901a\u3058\u3066\u5e83\u307e\u3063\u305f\u53e3\u30b3\u30df\u306f\u3001\u305d\u306e\u60c5\u5831\u306e\u7279\u6b8a\u6027\u3084\u8208\u5473\u6df1\u3055\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u306b\u3088\u3063\u3066\u5171\u6709\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7279\u306bSNS\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u53e3\u30b3\u30df\u304c\u77ac\u6642\u306b\u62e1\u6563\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306a\u62e1\u6563\u52b9\u679c\u306b\u3088\u3063\u3066\u3001\u591a\u304f\u306e\u4eba\u3005\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u304c\u5c4a\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u77e5\u540d\u5ea6\u304c\u9ad8\u307e\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u53e3\u30b3\u30df\u52b9\u679c\u306f\u8cfc\u8cb7\u610f\u6b32\u306e\u5411\u4e0a\u3084\u8cfc\u5165\u884c\u52d5\u306e\u4fc3\u9032\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7a4d\u6975\u7684\u306b\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306f\u305d\u306e\u9b45\u529b\u3092\u4f1d\u3048\u3089\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u8eab\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u3067\u4f55\u3089\u304b\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3067\u304d\u308b\u53ef\u80fd\u6027\u3092\u611f\u3058\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u305f\u3081\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u53e3\u30b3\u30df\u306b\u3088\u3063\u3066\u8cfc\u8cb7\u610f\u6b32\u304c\u523a\u6fc0\u3055\u308c\u3001\u6d88\u8cbb\u8005\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u5f71\u97ff\u306f\u3001\u5b9f\u969b\u306e\u4e8b\u4f8b\u3084\u8abf\u67fb\u7d50\u679c\u304b\u3089\u3082\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u3042\u308b\u8abf\u67fb\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u7d39\u4ecb\u306b\u3088\u3063\u3066\u53e3\u30b3\u30df\u304c\u751f\u307e\u308c\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u6b32\u6c42\u304c\u5e73\u5747\u3057\u306630\uff05\u3082\u9ad8\u307e\u308b\u3068\u3044\u3046\u7d50\u679c\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u5225\u306e\u7814\u7a76\u3067\u306f\u3001\u53e3\u30b3\u30df\u304c\u5e83\u307e\u308b\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u8cfc\u8cb7\u610f\u6b32\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u53e3\u30b3\u30df\u52b9\u679c\u306f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u4fe1\u983c\u6027\u306e\u5411\u4e0a\u3001\u62e1\u6563\u52b9\u679c\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u9078\u5b9a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306b\u53e3\u30b3\u30df\u52b9\u679c\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3010\u53c2\u8003\u6587\u732e\u3011
\n– Brown, J., et al. (2019). The Power of Influencer Marketing Examining Its Effects on Consumer Attitudes and Behaviors. Journal of International Consumer Marketing, 31(May), 1-15.
\n– Chu, S. C., & Kim, Y. (2011). Determinants of Consumer Engagement in Electronic Word-of-Mouth (eWOM) in Social Networking Sites. International Journal of Advertising, 30(1), 47-75.<\/p>\n
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