\u3082\u3061\u308d\u3093\u3067\u3059\uff01\u4ee5\u4e0b\u306f\u3001\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u3084\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u76ee\u7684\u306e\u8a18\u4e8b\u306b\u5bfe\u5fdc\u3059\u308b4\u3064\u306e\u7591\u554f\u5f62\u306e\u76ee\u6b21\u3067\u3059\u3000
\n\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u3084\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u76ee\u7684\u306f\u3001\u591a\u5c90\u306b\u308f\u305f\u308b\u8cea\u554f\u3084\u7591\u554f\u306b\u5fdc\u3048\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u3053\u306e\u8a18\u4e8b\u306b\u5bfe\u5fdc\u3059\u308b4\u3064\u306e\u7591\u554f\u5f62\u306e\u76ee\u6b21\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u76ee\u6b21\u3000<\/p>\n
\u4f55\u3092\u77e5\u308a\u305f\u3044\u306e\u304b\uff1f
\n\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\uff09
\n\u306a\u305c\u305d\u308c\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\uff1f
\n\uff08\u76ee\u7684\uff09
\n\u3069\u306e\u3088\u3046\u306b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u304b\uff1f
\n\uff08\u691c\u7d22\u65b9\u6cd5\u3068\u7b56\u7565\uff09
\n\u3069\u306e\u60c5\u5831\u304c\u4fe1\u983c\u3067\u304d\u308b\u306e\u304b\uff1f
\n\uff08\u4fe1\u983c\u6027\u306e\u5224\u5225\u65b9\u6cd5\uff09<\/p>\n
1. \u4f55\u3092\u77e5\u308a\u305f\u3044\u306e\u304b\uff1f
\n\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\uff09<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u3084\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u3068\u304d\u3001\u6700\u521d\u306b\u660e\u78ba\u306b\u3059\u308b\u3079\u304d\u306f\u300c\u4f55\u3092\u77e5\u308a\u305f\u3044\u306e\u304b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u60c5\u5831\u691c\u7d22\u306e\u51fa\u767a\u70b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\n– \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790\u3000\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u63a2\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3068\u3057\u3066\u306fGoogle\u30c8\u30ec\u30f3\u30c9\u3084SNS\u306e\u691c\u7d22\u30ef\u30fc\u30c9\u5206\u6790\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
– \u30af\u30a8\u30ea\u306e\u660e\u78ba\u5316\u3000\u66d6\u6627\u306a\u8cea\u554f\u3084\u8981\u4ef6\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5177\u4f53\u7684\u304b\u3064\u6b63\u78ba\u306a\u60c5\u5831\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n
2. \u306a\u305c\u305d\u308c\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\uff1f
\n\uff08\u76ee\u7684\uff09<\/p>\n
\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u76ee\u7684\u306f\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7814\u7a76\u306e\u305f\u3081\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u306e\u305f\u3081\u3001\u5358\u306a\u308b\u597d\u5947\u5fc3\u306a\u3069\u3001\u691c\u7d22\u306e\u52d5\u6a5f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u6b21\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\n– \u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u3000\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u60c5\u5831\u63d0\u4f9b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
– \u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5206\u6790\u3000\u76ee\u7684\u306b\u5fdc\u3058\u3066\u7570\u306a\u308b\u30d1\u30b9\u3092\u305f\u3069\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u4f53\u9a13\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u3069\u306e\u3088\u3046\u306b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u304b\uff1f
\n\uff08\u691c\u7d22\u65b9\u6cd5\u3068\u7b56\u7565\uff09<\/p>\n
\u691c\u7d22\u65b9\u6cd5\u3084\u7b56\u7565\u306b\u306f\u591a\u304f\u306e\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u691c\u7d22\u3001\u7591\u554f\u5f62\u306e\u30af\u30a8\u30ea\u3001\u5c02\u9580\u7684\u306a\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u5229\u7528\u306a\u3069\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u65b9\u6cd5\u3092\u52b9\u679c\u7684\u306b\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9069\u5207\u306a\u60c5\u5831\u306b\u305f\u3069\u308a\u7740\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\n– \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u3000\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3068\u4f7f\u3044\u65b9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001LDA\uff08\u6f5c\u5728\u7684\u30c7\u30a3\u30ea\u30af\u30ec\u914d\u5206\uff09\u3092\u5229\u7528\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u5206\u6790\u3002<\/p>\n
– \u9ad8\u5ea6\u306a\u691c\u7d22\u30c6\u30af\u30cb\u30c3\u30af\u3000Boolean\u6f14\u7b97\u5b50\u3001\u30d5\u30a3\u30eb\u30bf\u30fc\u3001\u691c\u7d22\u7bc4\u56f2\u306e\u8a2d\u5b9a\u306a\u3069\u9ad8\u5ea6\u306a\u691c\u7d22\u6280\u8853\u3092\u99c6\u4f7f\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. \u3069\u306e\u60c5\u5831\u304c\u4fe1\u983c\u3067\u304d\u308b\u306e\u304b\uff1f
\n\uff08\u4fe1\u983c\u6027\u306e\u5224\u5225\u65b9\u6cd5\uff09<\/p>\n
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u306f\u81a8\u5927\u306a\u60c5\u5831\u304c\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u305d\u306e\u4e2d\u306b\u306f\u4e0d\u6b63\u78ba\u306a\u3082\u306e\u3084\u4fe1\u983c\u6027\u306b\u6b20\u3051\u308b\u3082\u306e\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6b63\u78ba\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u9078\u3073\u51fa\u3059\u305f\u3081\u306e\u57fa\u6e96\u3084\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\n– \u4fe1\u983c\u6027\u8a55\u4fa1\u3000\u60c5\u5831\u5143\u306e\u4fe1\u983c\u6027\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u3001\u6a29\u5a01\u3042\u308b\u30bd\u30fc\u30b9\u3001\u516c\u958b\u65e5\u3001\u5f15\u7528\u306e\u6709\u7121\u306a\u3069\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
– \u5b66\u8853\u7684\u624b\u6cd5\u3000\u30d4\u30a2\u30ec\u30d3\u30e5\u30fc\u3055\u308c\u305f\u5b66\u8853\u8ad6\u6587\u3084\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304b\u3089\u306e\u60c5\u5831\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070Google Scholar\u3084PubMed\u306a\u3069\u3002<\/p>\n
– \u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u306e\u6392\u9664\u3000\u30e1\u30c7\u30a3\u30a2\u30ea\u30c6\u30e9\u30b7\u30fc\u3092\u57f9\u3046\u3053\u3068\u3067\u3001\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u3084\u8aa4\u3063\u305f\u60c5\u5831\u3092\u6392\u9664\u3059\u308b\u80fd\u529b\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u3084\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u969b\u3001\u4ee5\u4e0b\u306e\u7591\u554f\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3000
\n1. \u4f55\u3092\u77e5\u308a\u305f\u3044\u306e\u304b\uff1f<\/p>\n
2. \u306a\u305c\u305d\u308c\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\uff1f<\/p>\n
3. \u3069\u306e\u3088\u3046\u306b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u304b\uff1f<\/p>\n
4. \u3069\u306e\u60c5\u5831\u304c\u4fe1\u983c\u3067\u304d\u308b\u306e\u304b\uff1f<\/p>\n
\u3053\u308c\u3089\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u691c\u7d22\u65b9\u6cd5\u3092\u9078\u3073\u3001\u4fe1\u983c\u6027\u306e\u3042\u308b\u60c5\u5831\u3092\u9078\u3073\u51fa\u3059\u3053\u3068\u3067\u3001\u6b63\u78ba\u304b\u3064\u52b9\u7387\u7684\u306b\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u30c6\u30fc\u30de\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f
\n\u4e86\u89e3\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u300c\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u3084\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u76ee\u7684\u306b\u95a2\u3059\u308b\u8cea\u554f\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u30c6\u30fc\u30de\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\uff08Search Intent\uff09<\/p>\n
\u300c\u691c\u7d22\u610f\u56f3\u300d\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30d5\u30ec\u30fc\u30ba\u3092\u5165\u529b\u3059\u308b\u969b\u306b\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u76ee\u7684\u3084\u671f\u5f85\u3059\u308b\u7d50\u679c\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u6b63\u78ba\u306a\u60c5\u5831\u63d0\u4f9b\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u30c6\u30fc\u30de\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n
\u3053\u306e\u30c6\u30fc\u30de\u306b\u304a\u3044\u3066\u3001\u7279\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3055\u308c\u308b\u306e\u306f\u300c\u691c\u7d22\u610f\u56f3\u300d\u306e\u5206\u985e\u3067\u3059\u3002<\/p>\n
\u5927\u307e\u304b\u306b\u8a00\u3063\u3066\u3001\u691c\u7d22\u610f\u56f3\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3000<\/p>\n
\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u691c\u7d22\u610f\u56f3\uff08Navigational Intent\uff09<\/p>\n
\u5177\u4f53\u7684\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306b\u5230\u9054\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b \u300cFacebook\u306b\u30ed\u30b0\u30a4\u30f3\u300d\u300cYouTube\u300d<\/p>\n
\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30ca\u30eb\u691c\u7d22\u610f\u56f3\uff08Informational Intent\uff09<\/p>\n
\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4e00\u822c\u77e5\u8b58\u3084\u7279\u5b9a\u306e\u7b54\u3048\u3092\u63a2\u3059\u6642\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n
\u4f8b \u300c\u5730\u7403\u306e\u76f4\u5f84\u300d\u300cPython\u306e\u5909\u6570\u5ba3\u8a00\u65b9\u6cd5\u300d<\/p>\n
\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30ca\u30eb\u691c\u7d22\u610f\u56f3\uff08Transactional Intent\uff09<\/p>\n
\u4f55\u304b\u3092\u8cfc\u5165\u3059\u308b\u30fb\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u306a\u3069\u306e\u884c\u52d5\u3092\u884c\u3046\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b \u300ciPhone 13 \u5024\u6bb5\u300d\u300cAmazon \u30d7\u30e9\u30a4\u30e0 \u767b\u9332\u300d<\/p>\n
\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30a4\u30f3\u30d9\u30b9\u30c6\u30a3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u691c\u7d22\u610f\u56f3\uff08Commercial Investigation Intent\uff09<\/p>\n
\u8cfc\u5165\u3092\u8003\u3048\u3066\u3044\u308b\u304c\u3001\u60c5\u5831\u3092\u307e\u3060\u53ce\u96c6\u3057\u3066\u3044\u308b\u6bb5\u968e\u306e\u691c\u7d22\u610f\u56f3\u3067\u3059\u3002<\/p>\n
\u4f8b \u300ciPhone 13 \u30ec\u30d3\u30e5\u30fc\u300d\u300c\u30ab\u30e1\u30e9 \u6bd4\u8f03\u300d<\/p>\n
\u6839\u62e0\u306b\u3064\u3044\u3066<\/p>\n
\u4ee5\u4e0a\u306e\u691c\u7d22\u610f\u56f3\u306e\u5206\u985e\u306b\u3064\u3044\u3066\u306e\u6839\u62e0\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u60c5\u5831\u6e90\u304c\u3042\u308a\u307e\u3059\u3000<\/p>\n
Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0\u3068\u305d\u306e\u76ee\u7684<\/p>\n
Google\u306f\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u5b9a\u671f\u7684\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u884c\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u3092\u8fc5\u901f\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u52aa\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6587\u732e<\/p>\n
\u591a\u304f\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u66f8\u7c4d\u3084\u8a18\u4e8b\u3067\u3001\u691c\u7d22\u610f\u56f3\u306b\u57fa\u3065\u304fSEO\u5bfe\u7b56\u306e\u91cd\u8981\u6027\u304c\u8aac\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b \u300cSEO\u306e\u57fa\u790e\u304b\u3089\u5b66\u3076\u300d\u66f8\u7c4d\uff0f\u30d6\u30ed\u30b0\u8a18\u4e8b\uff0f\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/p>\n
\u5b9f\u969b\u306e\u691c\u7d22\u7d50\u679c\u306e\u5206\u6790<\/p>\n
\u691c\u7d22\u30af\u30a8\u30ea\u3068\u305d\u306e\u7d50\u679c\u3092\u89e3\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u771f\u306e\u610f\u56f3\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u610f\u56f3\u306e\u5206\u985e\u304c\u6709\u52b9\u3067\u3042\u308b\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5b9f\u969b\u306e\u5fdc\u7528\u4f8b<\/p>\n
\u4f8b\u3048\u3070\u3001\u300cPython \u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0 \u521d\u5fc3\u8005\u300d\u3068\u3044\u3046\u30af\u30a8\u30ea\u306e\u5834\u5408\u3001\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30ca\u30eb\u691c\u7d22\u610f\u56f3\u304c\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u5834\u5408\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u521d\u5b66\u8005\u5411\u3051\u306e\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3084\u30ac\u30a4\u30c9\u3092\u512a\u5148\u7684\u306b\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u300ciPhone 13 \u898b\u7a4d\u308a\u300d\u306e\u3088\u3046\u306a\u30af\u30a8\u30ea\u306f\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30ca\u30eb\u610f\u56f3\u304c\u5f37\u3044\u3068\u5224\u65ad\u3055\u308c\u308b\u305f\u3081\u3001\u4fa1\u683c\u6bd4\u8f03\u30b5\u30a4\u30c8\u3084\u8ca9\u58f2\u5e97\u306e\u30ea\u30f3\u30af\u304c\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u306a\u305c\u691c\u7d22\u610f\u56f3\u304c\u91cd\u8981\u304b\uff1f<\/p>\n
\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u5411\u4e0a<\/p>\n
\u691c\u7d22\u610f\u56f3\u306b\u57fa\u3065\u3044\u305f\u60c5\u5831\u63d0\u4f9b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u691c\u7d22\u610f\u56f3\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
SEO\u306e\u6700\u9069\u5316<\/p>\n
\u691c\u7d22\u610f\u56f3\u3092\u8003\u616e\u3057\u305fSEO\u5bfe\u7b56\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u304c\u5411\u4e0a\u3057\u3001\u691c\u7d22\u9806\u4f4d\u304c\u4e0a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u691c\u7d22\u610f\u56f3\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u80cc\u5f8c\u306b\u3042\u308b\u52d5\u6a5f\u3084\u76ee\u7684\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059\u3002<\/p>\n
\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u3001\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30ca\u30eb\u3001\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30ca\u30eb\u3001\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30a4\u30f3\u30d9\u30b9\u30c6\u30a3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u3068\u3044\u3063\u305f\u4e3b\u8981\u306a\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u985e\u3055\u308c\u3001\u3053\u308c\u306b\u57fa\u3065\u304f\u5bfe\u7b56\u3084\u5fdc\u7528\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u306a\u305c\u3053\u306e\u30c8\u30d4\u30c3\u30af\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u304b\uff1f
\n\u3082\u3061\u308d\u3093\u3067\u3059\u3002<\/p>\n
\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u3084\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u76ee\u7684\u3001\u3064\u307e\u308a\u300c\u691c\u7d22\u610f\u56f3\u300d\u304c\u91cd\u8981\u306a\u7406\u7531\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n
1. \u60c5\u5831\u306e\u6d3b\u7528\u52b9\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081<\/p>\n
\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u304c\u672c\u5f53\u306b\u5fc5\u8981\u3068\u3059\u308b\u60c5\u5831\u3092\u8fc5\u901f\u304b\u3064\u7684\u78ba\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u60c5\u5831\u53ce\u96c6\u306e\u6642\u9593\u304c\u5927\u5e45\u306b\u77ed\u7e2e\u3055\u308c\u3001\u52b4\u529b\u3082\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001\u7279\u5b9a\u306e\u75c5\u6c17\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u5f97\u305f\u3044\u5834\u5408\u3001\u305d\u306e\u75c5\u6c17\u306b\u3064\u3044\u3066\u306e\u4e00\u822c\u60c5\u5831\u3088\u308a\u3082\u6cbb\u7642\u65b9\u6cd5\u3084\u533b\u5e2b\u306e\u30ec\u30d3\u30e5\u30fc\u304c\u6709\u7528\u3067\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n
\u6839\u62e0\u3000\u7814\u7a76\u306b\u3088\u308c\u3070\u3001\u4eba\u3005\u306f\u65e5\u5e38\u7684\u306b\u7279\u5b9a\u306e\u76ee\u7684\u3084\u30cb\u30fc\u30ba\u3092\u6301\u3061\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u691c\u7d22\u3092\u884c\u3046\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3078\u8fc5\u901f\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\uff08\u53c2\u8003\u6587\u732e “Information Retreival Algorithms and Heuristics” by David A. Grossman, Ophir Frieder\uff09\u3002<\/p>\n
2. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u8005\u306f\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u771f\u306b\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4fe1\u983c\u6027\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u306b\u57fa\u3065\u3044\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
Google\u306e\u201cBERT\u201d\u30e2\u30c7\u30eb\u3084\u3001\u201cRankBrain\u201d\u306a\u3069\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u3088\u308a\u95a2\u9023\u6027\u306e\u3042\u308b\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u5bc4\u4e0e\u3059\u308b\u305f\u3081<\/p>\n
\u4f01\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u89b3\u70b9\u304b\u3089\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u6b63\u3057\u304f\u6349\u3048\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u30c4\u30fc\u30eb\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u3001\u305d\u306e\u610f\u56f3\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u642d\u8f09\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3046\u3048\u3067\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\uff08\u53c2\u8003\u6587\u732e “Marketing 4.0” by Philip Kotler\uff09\u3002<\/p>\n
4. \u79d1\u5b66\u7684\u7814\u7a76\u306e\u8cea\u3092\u9ad8\u3081\u308b\u305f\u3081<\/p>\n
\u7814\u7a76\u8005\u306b\u3068\u3063\u3066\u3082\u3001\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u306b\u3064\u3044\u3066\u8a73\u7d30\u306a\u60c5\u5831\u3092\u52b9\u679c\u7684\u306b\u691c\u7d22\u3059\u308b\u3053\u3068\u306f\u3001\u305d\u306e\u7814\u7a76\u306e\u8cea\u3084\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u7279\u306b\u3001\u533b\u5b66\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5206\u91ce\u3067\u306f\u3001\u6700\u65b0\u306e\u7814\u7a76\u6210\u679c\u306b\u3059\u3070\u3084\u304f\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000\u5b66\u8853\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff08\u4f8b\u3000Google Scholar, PubMed\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u8003\u616e\u3057\u3066\u691c\u7d22\u7d50\u679c\u3092\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3059\u308b\u4ed5\u7d44\u307f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u7814\u7a76\u8005\u306f\u6700\u65b0\u306e\u7814\u7a76\u6210\u679c\u3084\u95a2\u9023\u8ad6\u6587\u3078\u306e\u8fc5\u901f\u306a\u30a2\u30af\u30bb\u30b9\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
5. \u793e\u4f1a\u7684\u306a\u554f\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u305f\u3081<\/p>\n
\u793e\u4f1a\u554f\u984c\u3084\u516c\u5171\u306e\u5229\u76ca\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u5834\u5408\u3001\u6b63\u78ba\u304b\u3064\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5e02\u6c11\u304c\u6b63\u3057\u3044\u60c5\u5831\u306b\u57fa\u3065\u3044\u3066\u884c\u52d5\u3092\u3068\u308b\u3053\u3068\u3067\u3001\u793e\u4f1a\u5168\u4f53\u306e\u554f\u984c\u89e3\u6c7a\u306b\u8ca2\u732e\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000\u516c\u7684\u306a\u60c5\u5831\u63d0\u4f9b\u6a5f\u95a2\u3084\u30cb\u30e5\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3057\u3001\u6b63\u78ba\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u52aa\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u8aa4\u60c5\u5831\u306e\u62e1\u6563\u3092\u9632\u304e\u3001\u793e\u4f1a\u5168\u4f53\u306e\u60c5\u5831\u30ea\u30c6\u30e9\u30b7\u30fc\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3082\u3001\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u60c5\u5831\u306e\u52b9\u7387\u7684\u306a\u6d3b\u7528\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3001\u7814\u7a76\u306e\u8cea\u306e\u5411\u4e0a\u3001\u793e\u4f1a\u554f\u984c\u306e\u89e3\u6c7a\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5074\u9762\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u305d\u306e\u305f\u3081\u3001\u691c\u7d22\u6280\u8853\u3084\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306a\u3069\u306f\u5e38\u306b\u9032\u5316\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u52aa\u529b\u304c\u7d9a\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u60c5\u5831\u793e\u4f1a\u306b\u304a\u3044\u3066\u52b9\u679c\u7684\u306a\u60c5\u5831\u53ce\u96c6\u3084\u63d0\u4f9b\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u304c\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u91cd\u8981\u6027\u306f\u4eca\u5f8c\u307e\u3059\u307e\u3059\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u3053\u306e\u30c6\u30fc\u30de\u306b\u95a2\u9023\u3059\u308b\u4e3b\u8981\u306a\u8981\u7d20\u306f\u4f55\u3067\u3059\u304b\uff1f
\n\u3082\u3061\u308d\u3093\u3067\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\u306b\u95a2\u9023\u3059\u308b\u4e3b\u8981\u306a\u8981\u7d20\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\uff08Search Intent\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4f7f\u7528\u3057\u3066\u60c5\u5831\u3092\u63a2\u3059\u969b\u306b\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u76ee\u7684\u3084\u7406\u7531\u3092\u793a\u3059\u6982\u5ff5\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u691c\u7d22\u610f\u56f3\u306b\u95a2\u9023\u3059\u308b\u4e3b\u8981\u306a\u8981\u7d20\u3068\u305d\u308c\u305e\u308c\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u691c\u7d22\u30af\u30a8\u30ea\u306e\u5206\u985e<\/p>\n
\u691c\u7d22\u610f\u56f3\u306f\u901a\u5e38\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306e\u5206\u985e\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3000
\n– \u60c5\u5831\u63a2\u7d22\u578b\uff08Informational Intent\uff09 \u30e6\u30fc\u30b6\u30fc\u306f\u7279\u5b9a\u306e\u60c5\u5831\u3092\u63a2\u3057\u3066\u3044\u308b\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u6771\u4eac\u306e\u5929\u6c17\u300d\u3084\u300c\u30d4\u30ab\u30bd\u306e\u7d75\u753b\u300d\u306a\u3069\u3002<\/p>\n
– \u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u578b\uff08Navigational Intent\uff09 \u30e6\u30fc\u30b6\u30fc\u306f\u7279\u5b9a\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u3044\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300cFacebook \u30ed\u30b0\u30a4\u30f3\u300d\u3084\u300cAmazon\u300d\u306a\u3069\u3002<\/p>\n
– \u53d6\u5f15\u578b\uff08Transactional Intent\uff09 \u30e6\u30fc\u30b6\u30fc\u306f\u4f55\u304b\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001\u4e88\u7d04\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300ciPhone 13 \u8cfc\u5165\u300d\u3084\u300c\u6620\u753b\u30c1\u30b1\u30c3\u30c8\u4e88\u7d04\u300d\u306a\u3069\u3002<\/p>\n
– \u8abf\u67fb\u578b\uff08Commercial Investigation Intent\uff09 \u30e6\u30fc\u30b6\u30fc\u306f\u8cfc\u5165\u3092\u524d\u63d0\u3068\u3057\u305f\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3063\u3066\u3044\u308b\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u6700\u9ad8\u306e\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3 2023\u300d\u3084\u300c\u53e3\u30b3\u30df \u30ec\u30d3\u30e5\u30fc\u300d\u306a\u3069\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u3053\u308c\u3089\u306e\u5206\u985e\u306f\u591a\u304f\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7814\u7a76\u3084SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306e\u5b9f\u8df5\u304b\u3089\u5c0e\u304d\u51fa\u3055\u308c\u305f\u3082\u306e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u30b3\u30f3\u30c6\u30af\u30b9\u30c8<\/p>\n
\u691c\u7d22\u610f\u56f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6240\u5728\u5730\u3001\u8a00\u8a9e\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u6642\u9593\u5e2f\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u540c\u3058\u691c\u7d22\u30af\u30a8\u30ea\u3067\u3082\u7570\u306a\u308b\u691c\u7d22\u610f\u56f3\u304c\u542b\u307e\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306b\u57fa\u3065\u304f\u691c\u7d22\u610f\u56f3\u306e\u5909\u52d5\u306f\u3001Google\u3084Bing\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u5730\u7406\u7684\u4f4d\u7f6e\u3084\u904e\u53bb\u306e\u691c\u7d22\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u691c\u7d22\u7d50\u679c\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u969b\u306b\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n
3. \u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u30d5\u30ec\u30fc\u30ba\u306e\u5177\u4f53\u6027<\/p>\n
\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30d5\u30ec\u30fc\u30ba\u304c\u691c\u7d22\u610f\u56f3\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u9577\u5c3e\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u5177\u4f53\u7684\u3067\u8a73\u7d30\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u306f\u3001\u3088\u308a\u660e\u78ba\u306a\u610f\u56f3\u3092\u793a\u3059\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5177\u4f53\u6027\u304c\u691c\u7d22\u610f\u56f3\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u306f\u3001SEO\u306e\u6226\u7565\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u306b\u304a\u3044\u3066\u9855\u8457\u3067\u3042\u308a\u3001\u300c\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u3068\u547c\u3070\u308c\u308b\u7279\u5b9a\u306e\u691c\u7d22\u30af\u30a8\u30ea\u304c\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u610f\u56f3\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3068\u3044\u3046\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f62\u5f0f<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u5f62\u5f0f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\uff08\u6587\u7ae0\u3001\u52d5\u753b\u3001\u753b\u50cf\u3001\u97f3\u58f0\u306a\u3069\uff09\u3082\u691c\u7d22\u610f\u56f3\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u6599\u7406 \u30ec\u30b7\u30d4\u300d\u3068\u3044\u3046\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u52d5\u753b\u3084\u753b\u50cf\u4ed8\u304d\u306e\u30ec\u30b7\u30d4\u3092\u6c42\u3081\u308b\u3053\u3068\u304c\u591a\u304f\u3001Pinterest\u3084YouTube\u306a\u3069\u3067\u306e\u5229\u7528\u304c\u9ad8\u3044\u3053\u3068\u304b\u3089\u3082\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n
5. \u30e6\u30fc\u30b6\u30fc\u306e\u30ec\u30d9\u30eb<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u308c\u3060\u3051\u306e\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3001\u521d\u5fc3\u8005\u306a\u306e\u304b\u5c02\u9580\u5bb6\u306a\u306e\u304b\u3082\u691c\u7d22\u610f\u56f3\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0 \u521d\u5fc3\u8005\u300d\u3068\u300cPython \u30c7\u30fc\u30bf\u89e3\u6790\u300d\u3068\u3044\u3063\u305f\u30af\u30a8\u30ea\u3067\u306f\u3001\u691c\u7d22\u610f\u56f3\u304c\u7570\u306a\u308a\u3001\u524d\u8005\u306f\u57fa\u672c\u7684\u306a\u60c5\u5831\u3092\u6c42\u3081\u3001\u5f8c\u8005\u306f\u5c02\u9580\u5bb6\u5411\u3051\u306e\u5177\u4f53\u7684\u306a\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
6. \u6642\u9593\u306e\u95a2\u9023\u6027<\/p>\n
\u7279\u5b9a\u306e\u691c\u7d22\u610f\u56f3\u306f\u3001\u305d\u306e\u6642\u671f\u3084\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u30af\u30ea\u30b9\u30de\u30b9 \u30d7\u30ec\u30bc\u30f3\u30c8\u300d\u3084\u300c\u30ef\u30fc\u30eb\u30c9\u30ab\u30c3\u30d7 2023\u300d\u306a\u3069\u306e\u5b63\u7bc0\u6027\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u5f71\u97ff\u3092\u53d7\u3051\u308b\u30af\u30a8\u30ea\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u6642\u9593\u306b\u95a2\u9023\u3059\u308b\u691c\u7d22\u610f\u56f3\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u7279\u5b9a\u306e\u6642\u671f\u306b\u7279\u5b9a\u306e\u30af\u30a8\u30ea\u30dc\u30ea\u30e5\u30fc\u30e0\u306e\u5897\u52a0\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
Google Trends\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u3053\u308c\u3089\u306e\u5b63\u7bc0\u6027\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u691c\u7d22\u30af\u30a8\u30ea\u306e\u5206\u985e \u60c5\u5831\u63a2\u7d22\u578b\u3001\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u578b\u3001\u53d6\u5f15\u578b\u3001\u8abf\u67fb\u578b\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30af\u30b9\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u6240\u5728\u5730\u3001\u8a00\u8a9e\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u6642\u9593\u5e2f\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5177\u4f53\u6027 \u9577\u5c3e\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5229\u7528\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f62\u5f0f \u52d5\u753b\u3001\u753b\u50cf\u3001\u6587\u7ae0\u3001\u97f3\u58f0\u306a\u3069\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u30ec\u30d9\u30eb \u521d\u5fc3\u8005\u304b\u3089\u5c02\u9580\u5bb6\u307e\u3067\u306e\u77e5\u8b58\u30ec\u30d9\u30eb\u3002<\/p>\n
\u6642\u9593\u306e\u95a2\u9023\u6027 \u5b63\u7bc0\u3084\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u9023\u3059\u308b\u30af\u30a8\u30ea\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u3088\u308a\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3001\u305d\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u6700\u65b0\u60c5\u5831\u3084\u30c8\u30ec\u30f3\u30c9\u306f\u4f55\u3067\u3059\u304b\uff1f
\n\u691c\u7d22\u610f\u56f3\u306b\u95a2\u3059\u308b\u8cea\u554f\u306b\u3064\u3044\u3066\u306e\u6700\u65b0\u60c5\u5831\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u4ee5\u4e0b\u306b\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n
1. \u691c\u7d22\u610f\u56f3\u306e\u5b9a\u7fa9<\/p>\n
\u691c\u7d22\u610f\u56f3\uff08Search Intent\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u5229\u7528\u3059\u308b\u969b\u306b\u62b1\u304f\u76ee\u7684\u3084\u80cc\u666f\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30af\u30a8\u30ea\u306e\u80cc\u5f8c\u306b\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001SEO\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
2. \u30c8\u30ec\u30f3\u30c9\u3068\u6700\u65b0\u60c5\u5831<\/p>\n
(1) \u691c\u7d22\u610f\u56f3\u306e\u5206\u985e\u306e\u9032\u5316<\/p>\n
\u4ee5\u524d\u306f\u3001\u691c\u7d22\u610f\u56f3\u306f\u300c\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\uff08Navigational\uff09\u300d\u300c\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30ca\u30eb\uff08Informational\uff09\u300d\u300c\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30ca\u30eb\uff08Transactional\uff09\u300d\u306e3\u3064\u306b\u5927\u5225\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n
\u3057\u304b\u3057\u3001\u6700\u8fd1\u3067\u306f\u3053\u308c\u306b\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30ca\u30eb\uff08Communicational\uff09\u300d\u306a\u3069\u65b0\u305f\u306a\u5206\u985e\u304c\u52a0\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n
\u6839\u62e0\u3000\u696d\u754c\u306e\u5148\u99c6\u8005\u304c\u63d0\u4f9b\u3059\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306b\u304a\u3044\u3066\u3001\u65b0\u305f\u306a\u691c\u7d22\u610f\u56f3\u306e\u30ab\u30c6\u30b4\u30ea\u304c\u63d0\u6848\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u6839\u62e0\u3067\u3059\u3002<\/p>\n
(2) \u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u306e\u5411\u4e0a<\/p>\n
AI\u6280\u8853\u3001\u7279\u306b\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u3088\u308a\u6b63\u78ba\u306b\u7406\u89e3\u3059\u308b\u80fd\u529b\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u691c\u7d22\u7d50\u679c\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000Google\u306eBERT\u30e2\u30c7\u30eb\u306e\u5c0e\u5165\u3084\u3001OpenAI\u306eGPT\u30b7\u30ea\u30fc\u30ba\u306e\u9032\u5316\u304c\u305d\u306e\u5177\u4f53\u4f8b\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6280\u8853\u306f\u691c\u7d22\u30af\u30a8\u30ea\u306e\u6587\u8108\u3084\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u80fd\u529b\u3092\u98db\u8e8d\u7684\u306b\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n
(3) \u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u306e\u91cd\u8981\u6027<\/p>\n
\u691c\u7d22\u610f\u56f3\u306b\u57fa\u3065\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6700\u9069\u5316\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u5358\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u4f53\u9a13\u3084\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3000Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff08\u4f8b\u3000Core Web Vitals\uff09\u306b\u304a\u3044\u3066\u3001\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u6027\u304c\u8a55\u4fa1\u57fa\u6e96\u3068\u3057\u3066\u52a0\u308f\u3063\u305f\u3053\u3068\u304c\u3053\u308c\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
(4) \u97f3\u58f0\u691c\u7d22\u306e\u666e\u53ca<\/p>\n
\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u97f3\u58f0\u691c\u7d22\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u97f3\u58f0\u691c\u7d22\u306e\u5834\u5408\u3001\u30af\u30a8\u30ea\u304c\u3088\u308a\u81ea\u7136\u306a\u8a00\u8a9e\u3067\u5165\u529b\u3055\u308c\u308b\u305f\u3081\u3001\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u304c\u4e00\u6bb5\u3068\u8907\u96d1\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000\u97f3\u58f0\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u642d\u8f09\u3055\u308c\u305f\u30c7\u30d0\u30a4\u30b9\u306e\u58f2\u4e0a\u306e\u5897\u52a0\u3084\u3001\u97f3\u58f0\u691c\u7d22\u30af\u30a8\u30ea\u306e\u5272\u5408\u304c\u5e74\u3005\u5897\u52a0\u3057\u3066\u3044\u308b\u7d71\u8a08\u30c7\u30fc\u30bf\u304c\u305d\u306e\u8a3c\u62e0\u3067\u3059\u3002<\/p>\n
3. \u95a2\u9023\u3059\u308b\u5177\u4f53\u4f8b<\/p>\n
(1) e\u30b3\u30de\u30fc\u30b9<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u300c\u5b89\u3044\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u63a2\u3057\u3066\u3044\u308b\u300d\u5834\u5408\u3001\u305d\u306e\u691c\u7d22\u610f\u56f3\u306f\u300c\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30ca\u30eb\u300d\u3067\u3042\u308a\u3001\u4fa1\u683c\u6bd4\u8f03\u30b5\u30a4\u30c8\u3084\u30ec\u30d3\u30e5\u30fc\u8a18\u4e8b\u304c\u6709\u529b\u306a\u60c5\u5831\u6e90\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
(2) \u533b\u7642\u60c5\u5831<\/p>\n
\u300c\u982d\u75db\u306e\u539f\u56e0\u306f\uff1f\u300d\u3068\u3044\u3046\u691c\u7d22\u30af\u30a8\u30ea\u306f\u300c\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30ca\u30eb\u300d\u306a\u610f\u56f3\u3092\u6301\u3061\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u533b\u7642\u60c5\u5831\u30b5\u30a4\u30c8\u3084\u5c02\u9580\u5bb6\u306b\u3088\u308b\u8a18\u4e8b\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\n
4. \u30b0\u30ed\u30fc\u30d0\u30eb\u8996\u70b9<\/p>\n
\u691c\u7d22\u610f\u56f3\u306e\u5206\u6790\u306f\u3001\u5730\u57df\u3084\u6587\u5316\u306b\u3088\u3063\u3066\u3082\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u591a\u8a00\u8a9e\u5bfe\u5fdc\u304c\u6c42\u3081\u3089\u308c\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u5730\u57df\u3054\u3068\u306e\u691c\u7d22\u610f\u56f3\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3001\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3000\u591a\u56fd\u7c4d\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308bSEO\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3084\u3001Google\u306e\u5730\u57df\u5225\u691c\u7d22\u7d50\u679c\u306e\u9055\u3044\u304c\u3053\u308c\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u4eca\u5f8c\u306e\u5c55\u671b<\/p>\n
\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u306f\u4eca\u5f8c\u3082\u9032\u5316\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u7279\u306b\u3001AI\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u6280\u8853\u306e\u9032\u5316\u306b\u4f34\u3044\u3001\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308b\u7406\u89e3\u304c\u3055\u3089\u306b\u6df1\u307e\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30de\u30eb\u30c1\u30e2\u30fc\u30c0\u30eb\u691c\u7d22\uff08\u30c6\u30ad\u30b9\u30c8\u3001\u753b\u50cf\u3001\u97f3\u58f0\u306e\u7d71\u5408\u691c\u7d22\uff09\u3082\u6b21\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000\u6280\u8853\u4e88\u6e2c\u30ec\u30dd\u30fc\u30c8\u3084\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u306e\u30b3\u30e1\u30f3\u30c8\u304b\u3089\u5f97\u3089\u308c\u308b\u5c06\u6765\u4e88\u6e2c\u304c\u6839\u62e0\u3067\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u691c\u7d22\u610f\u56f3\u306b\u95a2\u9023\u3059\u308b\u6700\u65b0\u60c5\u5831\u3084\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u6280\u8853\u306e\u9032\u5316\u3068\u3068\u3082\u306b\u5909\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u306e\u5411\u4e0a\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u91cd\u8996\u3001\u97f3\u58f0\u691c\u7d22\u306e\u666e\u53ca\u306a\u3069\u304c\u73fe\u5728\u306e\u4e3b\u8981\u306a\u30c8\u30ec\u30f3\u30c9\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u52d5\u5411\u3092\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u5bfe\u5fdc\u3092\u884c\u3046\u3053\u3068\u3067\u3001SEO\u3084\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8cea\u554f\u5f62\u306e\u76ee\u6b21\u306f\u3001\u8aad\u8005\u304c\u77e5\u308a\u305f\u3044\u60c5\u5831\u306b\u3059\u3070\u3084\u304f\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002
\n\u4eba\u9593\u306e\u691c\u7d22\u610f\u56f3\u3068\u306f\uff1f<\/p>\n
\u691c\u7d22\u610f\u56f3\u3068\u306f\u3001\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u3084\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u969b\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6301\u3064\u76ee\u7684\u3084\u671f\u5f85\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u60c5\u5831\u3092\u63a2\u3059\u7406\u7531\u3001\u8cea\u554f\u306e\u80cc\u5f8c\u306b\u3042\u308b\u52d5\u6a5f\u3001\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u304b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3084SEO\u6226\u7565\u3092\u7acb\u3066\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u691c\u7d22\u610f\u56f3\u306e\u7a2e\u985e\u3084\u305d\u306e\u7406\u89e3\u304c\u306a\u305c\u91cd\u8981\u3067\u3042\u308b\u304b\u3001\u305d\u3057\u3066\u52b9\u679c\u7684\u306a\u76ee\u6b21\u306e\u4f5c\u6210\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u691c\u7d22\u610f\u56f3\u306e\u7a2e\u985e<\/p>\n
\u691c\u7d22\u610f\u56f3\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u4e09\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3000<\/p>\n
\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u691c\u7d22\u610f\u56f3\uff08Navigational Intent\uff09 \u7279\u5b9a\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306b\u305f\u3069\u308a\u7740\u304f\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300cFacebook\u30ed\u30b0\u30a4\u30f3\u300d\u3084\u300cYouTube\u300d\u3092\u691c\u7d22\u3059\u308b\u5834\u5408\u3067\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30ca\u30eb\u691c\u7d22\u610f\u56f3\uff08Informational Intent\uff09 \u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u5929\u6c17\u4e88\u5831\u300d\u3084\u300c\u30b3\u30fc\u30d2\u30fc\u306e\u4f5c\u308a\u65b9\u300d\u3092\u691c\u7d22\u3059\u308b\u5834\u5408\u3067\u3059\u3002<\/p>\n
\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30ca\u30eb\u691c\u7d22\u610f\u56f3\uff08Transactional Intent\uff09 \u8cfc\u8cb7\u884c\u52d5\u3084\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300ciPhone 13\u8cfc\u5165\u300d\u3084\u300cNetflix\u767b\u9332\u65b9\u6cd5\u300d\u3092\u691c\u7d22\u3059\u308b\u5834\u5408\u3067\u3059\u3002<\/p>\n
2. \u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u304c\u91cd\u8981\u306a\u7406\u7531<\/p>\n
\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u591a\u304f\u306e\u7406\u7531\u3067\u91cd\u8981\u3067\u3059\u3000<\/p>\n
\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u306e\u5411\u4e0a \u6b63\u78ba\u306a\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3092\u6b63\u78ba\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u306e\u5411\u4e0a \u691c\u7d22\u610f\u56f3\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u30da\u30fc\u30b8\u306e\u6ede\u5728\u6642\u9593\u3084\u56de\u904a\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
SEO\u5bfe\u7b56 \u691c\u7d22\u610f\u56f3\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u52b9\u679c\u7684\u306a\u76ee\u6b21\u306e\u4f5c\u6210\u65b9\u6cd5<\/p>\n
\u76ee\u6b21\u306f\u3001\u8aad\u8005\u304c\u77e5\u308a\u305f\u3044\u60c5\u5831\u306b\u7d20\u65e9\u304f\u30a2\u30af\u30bb\u30b9\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
\u7279\u306b\u9577\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5834\u5408\u3001\u76ee\u6b21\u304c\u3042\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u8eab\u306e\u6c42\u3081\u308b\u60c5\u5831\u306b\u3059\u3050\u306b\u305f\u3069\u308a\u7740\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u76ee\u6b21\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u70b9\u3092\u8003\u616e\u3057\u307e\u3059\u3000<\/p>\n
\u660e\u78ba\u3067\u5177\u4f53\u7684\u306a\u898b\u51fa\u3057 \u898b\u51fa\u3057\u306f\u76f4\u611f\u7684\u3067\u7406\u89e3\u3057\u3084\u3059\u3044\u3082\u306e\u3092\u4f7f\u7528\u3057\u3001\u8aad\u8005\u304c\u3059\u3050\u306b\u5185\u5bb9\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u968e\u5c64\u69cb\u9020\u306e\u6d3b\u7528 \u5927\u9805\u76ee\u3001\u4e2d\u9805\u76ee\u3001\u5c0f\u9805\u76ee\u3068\u3044\u3063\u305f\u968e\u5c64\u69cb\u9020\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u306e\u6d41\u308c\u304c\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30ea\u30f3\u30af\u4ed8\u304d\u76ee\u6b21 \u9577\u3044\u8a18\u4e8b\u3067\u306f\u3001\u76ee\u6b21\u9805\u76ee\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u8a72\u5f53\u7b87\u6240\u306b\u79fb\u52d5\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\u306b\u5bfe\u5fdc\u3057\u305f\u76ee\u6b21 \u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u8003\u616e\u3057\u3001\u76ee\u6b21\u306e\u9805\u76ee\u3092\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u5fc5\u8981\u306a\u60c5\u5831\u306b\u7d20\u65e9\u304f\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u306b\u3064\u3044\u3066<\/p>\n
\u691c\u7d22\u610f\u56f3\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u306e\u6839\u62e0\u3068\u3057\u3066\u3001\u3044\u304f\u3064\u304b\u306e\u7814\u7a76\u3084\u696d\u754c\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0 Google\u3084\u4ed6\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u5408\u3063\u305f\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001Google\u306eBERT\uff08Bidirectional Encoder Representations from Transformers\uff09\u306f\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306e\u6587\u8108\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u30c7\u30fc\u30bf \u591a\u304f\u306e\u8abf\u67fb\u304c\u793a\u3059\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u8fc5\u901f\u306b\u7b54\u3048\u3092\u6c42\u3081\u3066\u304a\u308a\u3001\u76ee\u7684\u306e\u60c5\u5831\u306b\u3059\u3050\u306b\u305f\u3069\u308a\u7740\u3051\u306a\u3044\u5834\u5408\u3001\u3059\u3050\u306b\u4ed6\u306e\u30b5\u30a4\u30c8\u306b\u79fb\u52d5\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
SEO\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u95a2\u4fc2 \u691c\u7d22\u610f\u56f3\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3001\u7d50\u679c\u3068\u3057\u3066\u30b5\u30a4\u30c8\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30e9\u30f3\u30ad\u30f3\u30b0\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001SEO\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u52b9\u679c\u7684\u306a\u76ee\u6b21\u306e\u4f5c\u6210\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u306b\u7d20\u65e9\u304f\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u3067\u3001\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
\n\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u3084\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u76ee\u7684\u306b\u5fdc\u3058\u3066\u30014\u3064\u306e\u7591\u554f\u5f62\u306e\u76ee\u6b21\u3092\u8a2d\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n
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