\u97f3\u58f0\u691c\u7d22\u306e\u6700\u9069\u5316<\/strong>
\n\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u3001\u97f3\u58f0\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\uff08\u4f8b\uff1aGoogle Assistant\u3001Amazon Alexa\uff09\u306b\u3088\u308b\u691c\u7d22\u30af\u30a8\u30ea\u306e\u56de\u7b54\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\u97f3\u58f0\u691c\u7d22\u306f\u3001\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u52a0\u3059\u308b\u4e2d\u3067\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u97f3\u58f0\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u3088\u308a\u9069\u5207\u306a\u56de\u7b54\u3092\u63d0\u4f9b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
*\u6839\u62e0: Google\u306e\u97f3\u58f0\u691c\u7d22\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u304c\u97f3\u58f0\u691c\u7d22\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3064\u3068\u660e\u8a18\u3055\u308c\u3066\u304a\u308a\u3001\u9ad8\u54c1\u8cea\u306a\u97f3\u58f0\u691c\u7d22\u7d50\u679c\u304c\u63d0\u4f9b\u3055\u308c\u308b\u4e8b\u4f8b\u304c\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5b9f\u88c5\u4f8b\u3068\u691c\u8a3c<\/h3>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u306f\u8907\u6570\u306e\u5f62\u5f0f\uff08JSON-LD\u3001Microdata\u3001RDFa\uff09\u3067\u53ef\u80fd\u3067\u3059\u304c\u3001Google\u306f\u4e3b\u306bJSON-LD\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306bJSON-LD\u5f62\u5f0f\u306e\u7c21\u5358\u306a\u5b9f\u88c5\u4f8b\u3092\u793a\u3057\u307e\u3059\uff1a<\/p>\n
“`json<\/p>\n
{
\n “@context”: “https:\/\/schema.org”,
\n “@type”: “Product”,
\n “name”: “Tenis de Running”,
\n “image”: “https:\/\/example.com\/photos\/1.jpg”,
\n “description”: “Esto es un excelente par de tenis de running.”,
\n “sku”: “12345”,
\n “mpn”: “925872”,
\n “brand”: {
\n “@type”: “Brand”,
\n “name”: “XYZ”
\n },
\n “offers”: {
\n “@type”: “Offer”,
\n “url”: “https:\/\/example.com\/product\/12345”,
\n “priceCurrency”: “USD”,
\n “price”: “29.99”,
\n “priceValidUntil”: “2023-11-05”,
\n “itemCondition”: “https:\/\/schema.org\/UsedCondition”,
\n “availability”: “https:\/\/schema.org\/InStock”
\n }
\n}<\/p>\n
“`<\/p>\n
\u3053\u306e\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306b\u3088\u308a\u3001\u691c\u7d22\u7d50\u679c\u306b\u304a\u3044\u3066\u5546\u54c1\u306e\u4fa1\u683c\u3084\u5728\u5eab\u72b6\u6cc1\u306a\u3069\u304c\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u6700\u5f8c\u306b<\/h3>\n
\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5c0e\u5165\u306f\u3001\u6280\u8853\u7684\u306a\u30cf\u30fc\u30c9\u30eb\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u305d\u306e\u52b9\u679c\u306f\u975e\u5e38\u306b\u5927\u304d\u3044\u3067\u3059\u3002<\/p>\n
\u9069\u5207\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u4e21\u65b9\u306b\u5bfe\u3057\u3066\u512a\u308c\u305f\u5229\u4fbf\u6027\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5b9f\u7e3e\u3068\u6839\u62e0\u306f\u6570\u591a\u304f\u306eSEO\u5c02\u9580\u5bb6\u3084\u5b9f\u88c5\u4e8b\u4f8b\u304b\u3089\u3082\u78ba\u8a8d\u3055\u308c\u3066\u304a\u308a\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u624b\u6cd5\u3067\u3042\u308b\u3053\u3068\u304c\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5c0e\u5165\u65b9\u6cd5\u3068\u306f\uff1f<\/p>\n
\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\uff08Schema Markup\uff09\u306f\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u3063\u3066\u3088\u308a\u7406\u89e3\u3057\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8ffd\u52a0\u3059\u308b\u6280\u8853\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3084\u76ee\u7684\u3092\u3088\u308a\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\uff08\u691c\u7d22\u7d50\u679c\u306e\u8868\u793a\u5f62\u5f0f\u306e\u62e1\u5f35\uff09\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5c0e\u5165\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5c0e\u5165\u65b9\u6cd5<\/h3>\n1. \u30b9\u30ad\u30fc\u30de\u30bf\u30a4\u30d7\u306e\u9078\u5b9a<\/h4>\n
\u307e\u305a\u3001\u3042\u306a\u305f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6700\u3082\u9069\u3057\u305f\u30b9\u30ad\u30fc\u30de\u30bf\u30a4\u30d7\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n
\u30b9\u30ad\u30fc\u30de\u30bf\u30a4\u30d7\u306fhttps:\/\/schema.org\/ \u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u8a18\u4e8b\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u30ec\u30b7\u30d4\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u5546\u54c1\u306a\u3069\u69d8\u3005\u306a\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
2. \u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5f62\u5f0f\u3092\u9078\u629e<\/h4>\n
\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u4e3b\u306b3\u3064\u306e\u5f62\u5f0f\u3067\u8ffd\u52a0\u3067\u304d\u307e\u3059\u3002<\/p>\n
– Microdata<\/strong>: HTML\u30bf\u30b0\u5185\u306b\u5c5e\u6027\u3068\u3057\u3066\u76f4\u63a5\u57cb\u3081\u8fbc\u3080\u5f62\u5f0f\u3002<\/p>\n– RDFa\uff08Resource Description Framework in Attributes\uff09<\/strong>: HTML5\u306e\u5c5e\u6027\u3092\u4f7f\u7528\u3057\u3066\u57cb\u3081\u8fbc\u3080\u5f62\u5f0f\u3002<\/p>\n– JSON-LD\uff08JavaScript Object Notation for Linked Data\uff09<\/strong>: script<\/code>\u30bf\u30b0\u3092\u7528\u3044\u3066\u30da\u30fc\u30b8\u5185\u306b\u72ec\u7acb\u3057\u3066\u57cb\u3081\u8fbc\u3080\u5f62\u5f0f\u3002<\/p>\nGoogle\u306f\u7279\u306bJSON-LD\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u751f\u6210<\/h4>\n
\u6b21\u306b\u3001\u9078\u3093\u3060\u30b9\u30ad\u30fc\u30de\u30bf\u30a4\u30d7\u3068\u5f62\u5f0f\u306b\u57fa\u3065\u3044\u3066\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u751f\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001JSON-LD\u5f62\u5f0f\u3067\u306e\u30d6\u30ed\u30b0\u6295\u7a3f\u306e\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
“`html<\/p>\n
{
\n “@context”: “https:\/\/schema.org”,
\n “@type”: “BlogPosting”,
\n “headline”: “\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5c0e\u5165\u65b9\u6cd5”,
\n “author”: {
\n “@type”: “Person”,
\n “name”: “\u3042\u306a\u305f\u306e\u540d\u524d”
\n },
\n “datePublished”: “2023-10-05”,
\n “image”: “https:\/\/example.com\/image.jpg”,
\n “articleBody”: “\u3042\u306a\u305f\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u672c\u6587”
\n}<\/p>\n
“`<\/p>\n
4. \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u57cb\u3081\u8fbc\u307f<\/h4>\n
\u751f\u6210\u3057\u305f\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u5bfe\u8c61\u3068\u306a\u308b\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e<head><\/code>\u30bf\u30b0\u5185\u3084\u5bfe\u5fdc\u3059\u308b\u90e8\u5206\u306b\u57cb\u3081\u8fbc\u307f\u307e\u3059\u3002<\/p>\nJSON-LD\u306e\u5834\u5408\u3001<head><\/code>\u30bf\u30b0\u5185\u306b<script><\/code>\u30bf\u30b0\u3068\u3057\u3066\u8a18\u8f09\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n5. \u30d0\u30ea\u30c7\u30fc\u30b7\u30e7\u30f3\u3068\u30c6\u30b9\u30c8<\/h4>\n
Google\u306e\u300c\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8 \u30c6\u30b9\u30c8\u300d\u30c4\u30fc\u30eb\uff08https:\/\/search.google.com\/test\/rich-results \uff09\u3084\u300c\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30c6\u30b9\u30c8\u300d\u30c4\u30fc\u30eb\uff08https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/ \uff09\u3092\u5229\u7528\u3057\u3066\u3001\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u304c\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
\u30da\u30fc\u30b8\u306eURL\u3092\u5165\u529b\u3059\u308b\u304b\u3001\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u30b3\u30fc\u30c9\u3092\u76f4\u63a5\u5165\u529b\u3057\u3066\u30a8\u30e9\u30fc\u3084\u8b66\u544a\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n
6. \u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u8abf\u6574<\/h4>\n
\u5b9f\u88c5\u5f8c\u306fGoogle\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\uff08https:\/\/search.google.com\/search-console\/ \uff09\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6539\u5584\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u63a8\u5968\u7406\u7531<\/h3>\n\n- \n
Google\u306e\u63a8\u5968<\/strong>: Google\u306f\u7279\u306bJSON-LD\u5f62\u5f0f\u3067\u306e\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\uff08https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/intro \u306b\u3088\u308b\u3068\u3001Google\u304c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u5f62\u5f0f\u3068\u3057\u3066\u63a8\u5968\u3057\u3066\u3044\u308b\u305f\u3081\uff09\u3002<\/p>\n<\/li>\n- \n
\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u53d6\u5f97<\/strong>: \u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u7d50\u679c\u306b\u304a\u3051\u308b\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\uff08\u30b9\u30bf\u30fc\u8a55\u4fa1\u3001\u4fa1\u683c\u3001\u753b\u50cf\uff09\u304c\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\u3053\u308c\u306b\u3088\u308a\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u5411\u4e0a\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n
- \n
\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u5411\u4e0a<\/strong>: \u69cb\u9020\u7684\u306b\u60c5\u5831\u3092\u6574\u7406\u3059\u308b\u305f\u3081\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3060\u3051\u3067\u306a\u304f\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u30ea\u30fc\u30c0\u30fc\u306a\u3069\u306e\u652f\u63f4\u6280\u8853\u3067\u3082\u60c5\u5831\u304c\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n- \n
SEO\u306e\u5411\u4e0a<\/strong>: \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3092\u3088\u308a\u6b63\u78ba\u306b\u7406\u89e3\u3067\u304d\u308b\u305f\u3081\u3001SEO\uff08Search Engine Optimization\uff09\u306e\u89b3\u70b9\u304b\u3089\u3082\u6709\u5229\u3067\u3059\u3002<\/p>\n<\/li>\n- \n
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