\u3082\u3061\u308d\u3093\u3067\u3059\uff01\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u8a18\u4e8b\u306e\u76ee\u6b21\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7591\u554f\u5f62\u306e\u898b\u51fa\u3057\u3092\u63d0\u6848\u3057\u307e\u3059\u3000
\n\u3082\u3061\u308d\u3093\u3067\u3059\uff01\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u76ee\u6b21\u3092\u7591\u554f\u5f62\u306b\u3059\u308b\u3053\u3068\u306e\u52b9\u679c\u3068\u305d\u306e\u7406\u7531\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n
1. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n
\u89e3\u8aac<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306b\u304a\u3051\u308b\u7528\u8a9e\u3067\u3042\u308a\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u5c11\u306a\u3044\u304c\u3001\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u305f\u72ed\u3044\u7bc4\u56f2\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u4e00\u822c\u7684\u306b\u306f3\u8a9e\u4ee5\u4e0a\u306e\u30d5\u30ec\u30fc\u30ba\u3092\u6307\u3059\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30af\u30ea\u30b9\u30fb\u30a2\u30f3\u30c0\u30fc\u30bd\u30f3\u304c\u63d0\u5531\u3057\u305f\u300c\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u7406\u8ad6\u300d\u306b\u3088\u308a\u307e\u3059\u3002<\/p>\n
\u5c11\u6570\u306e\u4eba\u6c17\u30ad\u30fc\u30ef\u30fc\u30c9\u3088\u308a\u3082\u591a\u6570\u306e\u975e\u5e38\u306b\u7279\u5b9a\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u65b9\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u308b\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n
2. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5229\u70b9\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n
\u89e3\u8aac<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u3044\u305f\u3081\u7af6\u4e89\u304c\u4f4e\u304f\u3001\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3084\u3059\u3044\u3002<\/p>\n
\u307e\u305f\u3001\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u691c\u7d22\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u305f\u3081\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5177\u4f53\u7684\u304b\u3064\u8a73\u7d30\u306a\u554f\u3044\u5408\u308f\u305b\u3092\u884c\u3046\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u305f\u3081\u3001\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba\u300d\u3068\u300c\u521d\u5fc3\u8005\u5411\u3051\u30af\u30c3\u30b7\u30e7\u30f3\u6027\u306e\u9ad8\u3044\u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba\u300d\u3067\u306f\u5f8c\u8005\u306e\u65b9\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u7684\u304c\u660e\u78ba\u3067\u3042\u308a\u3001\u5546\u54c1\u30da\u30fc\u30b8\u3078\u306e\u5c0e\u7dda\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n
3. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3069\u306e\u3088\u3046\u306b\u898b\u3064\u3051\u307e\u3059\u304b\uff1f<\/p>\n
\u89e3\u8aac<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u3084Google \u30b5\u30b8\u30a7\u30b9\u30c8\u3001\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u306a\u3069\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u89e3\u6790\u3084\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u69d8\u3005\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u3069\u3093\u306a\u691c\u7d22\u30d5\u30ec\u30fc\u30ba\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
Google\u2019s Keyword Planner\u3084Ahrefs\u3001SEMrush\u306a\u3069\u304c\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
4. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3069\u3046\u6d3b\u304b\u305b\u307e\u3059\u304b\uff1f<\/p>\n
\u89e3\u8aac<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u81ea\u7136\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30bf\u30a4\u30c8\u30eb\u3001\u898b\u51fa\u3057\u3001\u672c\u6587\u306b\u9069\u5207\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u6587\u8108\u3092\u7406\u89e3\u3059\u308b\u80fd\u529b\u304c\u5411\u4e0a\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5358\u306a\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a70\u3081\u8fbc\u307f\u3067\u306f\u306a\u304f\u3001\u81ea\u7136\u306a\u6587\u8108\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3046\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u300cLatent Semantic Indexing\uff08LSI\uff09\u300d\u3068\u3082\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u77ed\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n
\u89e3\u8aac<\/p>\n
\u77ed\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u9ad8\u304f\u7af6\u4e89\u3082\u6fc0\u3057\u3044\u5e83\u7bc4\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u300c\u30c0\u30a4\u30a8\u30c3\u30c8\u300d\u3002<\/p>\n
\u4e00\u65b9\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5177\u4f53\u7684\u3067\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u306b\u5411\u3051\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u77ed\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u4e00\u822c\u7684\u3067\u3001\u591a\u304f\u306e\u7af6\u5408\u304c\u5b58\u5728\u3059\u308b\u305f\u3081\u4e0a\u4f4d\u8868\u793a\u304c\u96e3\u3057\u3044\u3067\u3059\u3002<\/p>\n
\u4e00\u65b9\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u7279\u5316\u30fb\u8a73\u7d30\u5316\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u306a\u5e02\u5834\u3092\u72d9\u3044\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n
6. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/p>\n
\u89e3\u8aac<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u904e\u5ea6\u306b\u4f7f\u7528\u3059\u308b\u3068\u81ea\u7136\u306a\u6587\u7ae0\u304c\u640d\u306a\u308f\u308c\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u72d9\u3044\u3059\u304e\u3066\u691c\u7d22\u306e\u610f\u56f3\u3068\u305a\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3002<\/p>\n
\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Google\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u91cd\u8996\u3059\u308b\u305f\u3081\u3001\u4e0d\u81ea\u7136\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a70\u3081\u8fbc\u307f\u306f\u9006\u52b9\u679c\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u81ea\u7136\u3055\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u6c42\u3081\u308b\u60c5\u5831\u63d0\u4f9b\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
7. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306fSEO\u52b9\u679c\u304c\u3042\u308b\u306e\u3067\u3059\u304b\uff1f<\/p>\n
\u89e3\u8aac<\/p>\n
\u306f\u3044\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306fSEO\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u304c\u5c11\u306a\u3044\u305f\u3081\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u3001\u5177\u4f53\u7684\u306a\u691c\u7d22\u610f\u56f3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u7d50\u679c\u7684\u306b\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Google\u306e\u691c\u7d22\u7d50\u679c\u306e\u50be\u5411\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3092\u6301\u3064\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u691c\u7d22\u306f\u5168\u4f53\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u69cb\u6210\u3059\u308b\u5272\u5408\u304c\u5927\u304d\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u3053\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u6ede\u5728\u6642\u9593\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u3001\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n
8. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3069\u306e\u3088\u3046\u306bSEO\u6226\u7565\u306b\u7d44\u307f\u8fbc\u307f\u307e\u3059\u304b\uff1f<\/p>\n
\u89e3\u8aac<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092SEO\u6226\u7565\u306b\u7d44\u307f\u8fbc\u3080\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u74b0\u3068\u3057\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3001\u5185\u90e8\u30ea\u30f3\u30af\u6226\u7565\u307e\u3067\u3092\u7d71\u5408\u7684\u306b\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
SEO\u306f\u591a\u9762\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u306b\u3088\u3063\u3066\u7279\u5b9a\u3057\u305f\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4e2d\u5fc3\u306b\u3001\u8a18\u4e8b\u3092\u57f7\u7b46\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u5206\u3051\u3057\u3001\u95a2\u9023\u3059\u308b\u5185\u90e8\u30ea\u30f3\u30af\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
9. \u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3084\u6210\u529f\u4f8b\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/p>\n
\u89e3\u8aac<\/p>\n
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\u6839\u62e0<\/p>\n
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\u7591\u554f\u5f62\u306e\u898b\u51fa\u3057\u3092\u4f7f\u7528\u3059\u308b\u7406\u7531<\/p>\n
\u89e3\u8aac<\/p>\n
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\u6839\u62e0<\/p>\n
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\u3053\u308c\u304c\u8aad\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u6700\u7d42\u7684\u306b\u306fSEO\u52b9\u679c\u3092\u9ad8\u3081\u308b\u7d50\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306f\u4f55\u304b\uff1f
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u3068\u306f\u3001\u4e3b\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306b\u304a\u3044\u3066\u4f7f\u308f\u308c\u308b\u6982\u5ff5\u3067\u3042\u308a\u3001\u4e00\u822c\u7684\u306b\u306f\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u304f\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u691c\u7d22\u30af\u30a8\u30ea\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u5bfe\u3057\u3066\u3001\u4e00\u822c\u7684\u306b\u3088\u304f\u691c\u7d22\u3055\u308c\u308b\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u306f\u300c \u30b7\u30e7\u30fc\u30c8\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u3068\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7279\u5fb4<\/p>\n
\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u4f4e\u3044\u3000
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3084\u72b6\u6cc1\u306b\u5bfe\u3057\u3066\u975e\u5e38\u306b\u5177\u4f53\u7684\u306a\u691c\u7d22\u30af\u30a8\u30ea\u306a\u306e\u3067\u3001\u691c\u7d22\u3055\u308c\u308b\u6a5f\u4f1a\u306f\u5c11\u306a\u3044\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u300c\u65c5\u884c\u300d\u3088\u308a\u3082\u300c\u79cb\u306e\u4eac\u90fd \u7d05\u8449 \u304a\u3059\u3059\u3081\u30b9\u30dd\u30c3\u30c8\u300d\u306e\u65b9\u304c\u5177\u4f53\u7684\u3067\u3059\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u3000
\n\u4e00\u822c\u7684\u306b\u3001\u5177\u4f53\u7684\u306a\u691c\u7d22\u30af\u30a8\u30ea\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u304c\u660e\u78ba\u3067\u3042\u308a\u3001\u8cfc\u8cb7\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u300c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u300d\u3088\u308a\u3082\u300ciPhone 13 \u8cfc\u5165 \u4fa1\u683c \u6bd4\u8f03\u300d\u3068\u3044\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5177\u4f53\u7684\u306b\u5546\u54c1\u8cfc\u5165\u3092\u8003\u3048\u3066\u3044\u308b\u72b6\u614b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u304c\u5c11\u306a\u3044\u3000
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u305d\u306e\u5177\u4f53\u6027\u3086\u3048\u306b\u3001\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u304c\u5c11\u306a\u3044\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u305f\u3081SEO\u5bfe\u7b56\u3092\u884c\u3044\u3084\u3059\u304f\u3001\u4e0a\u4f4d\u8868\u793a\u3092\u7372\u5f97\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u91cd\u8981\u6027\u3068\u5229\u70b9<\/p>\n
\u5e02\u5834\u306e\u62e1\u5927\u3000
\nChris Anderson\u304c\u63d0\u5531\u3057\u305f\u300c\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u7406\u8ad6\u300d\u306b\u3088\u308c\u3070\u3001\u5927\u591a\u6570\u306e\u691c\u7d22\u30af\u30a8\u30ea\u306f\u975e\u5e38\u306b\u7279\u5b9a\u3067\u3042\u308a\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u5c11\u306a\u3044\u3067\u3059\u304c\u3001\u5168\u4f53\u3068\u3057\u3066\u898b\u308c\u3070\u975e\u5e38\u306b\u5927\u304d\u306a\u5e02\u5834\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u7279\u5316\u3057\u305f\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u5e02\u5834\u3092\u958b\u62d3\u3067\u304d\u307e\u3059\u3002<\/p>\n
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\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u8cea\u5411\u4e0a\u3000
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
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\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6d3b\u7528\u65b9\u6cd5<\/p>\n
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\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306fGoogle\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3084Ahrefs\u3001SEMrush\u306a\u3069\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3000
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u3082\u3068\u306b\u5177\u4f53\u7684\u304b\u3064\u5c02\u9580\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
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\u5185\u90e8\u30ea\u30f3\u30af\u3068\u5916\u90e8\u30ea\u30f3\u30af\u3000
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3080\u30da\u30fc\u30b8\u3092\u4ed6\u306e\u95a2\u9023\u30da\u30fc\u30b8\u3068\u30ea\u30f3\u30af\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u5185\u3067\u56de\u904a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
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SEO\u6700\u9069\u5316\u3000
\n\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u30d8\u30c3\u30c0\u30fc\u30bf\u30b0\u3001\u753b\u50cfALT\u30c6\u30ad\u30b9\u30c8\u306a\u3069\u3001\u30da\u30fc\u30b8\u5168\u4f53\u306eSEO\u8981\u7d20\u306b\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u7406\u8ad6\u7684\u80cc\u666f<\/p>\n
\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u7406\u8ad6\u306f\u3001Chris Anderson\u304c2004\u5e74\u306b\u300eWired\u300f\u8a8c\u306e\u7de8\u96c6\u9577\u3060\u3063\u305f\u6642\u306b\u63d0\u5531\u3055\u308c\u30012006\u5e74\u306b\u306f\u300eThe Long Tail Why the Future of Business is Selling Less of More\u300f\u3068\u3044\u3046\u672c\u306b\u3082\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5f7c\u306f\u3053\u306e\u7406\u8ad6\u306b\u3088\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u304c\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u5e02\u5834\u306b\u3082\u5927\u304d\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u307e\u305f\u3001Google\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u591a\u304f\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u304c\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u304f\u30b5\u30fc\u30d3\u30b9\u3084\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
Google\u306e\u516c\u5f0f\u30d6\u30ed\u30b0\u3084\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3082\u3001\u8cea\u306e\u9ad8\u3044\u7279\u5316\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304cSEO\u306b\u6709\u5229\u3067\u3042\u308b\u3053\u3068\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u304f\u3066\u3082\u3001\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u3059\u308b\u5fdc\u7b54\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u9577\u671f\u7684\u306b\u306f\u5927\u304d\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6e90\u3068\u306a\u308a\u5f97\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u9ad8\u7cbe\u5ea6\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308b\u3068\u3068\u3082\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u306fSEO\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u306a\u305c\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\uff08Long-tail Keywords\uff09\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u91cd\u8981\u6027\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7406\u7531\u3068\u6839\u62e0\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
1. \u7af6\u4e89\u306e\u5c11\u306a\u3055<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u975e\u5e38\u306b\u5177\u4f53\u7684\u304b\u3064\u5c11\u6570\u306e\u691c\u7d22\u56de\u6570\u3092\u6301\u3064\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3059\u304c\u3001\u305d\u308c\u3086\u3048\u306b\u7af6\u4e89\u304c\u5c11\u306a\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n
\u4e00\u822c\u7684\u306a\u77ed\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u30b7\u30e7\u30fc\u30c8\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u306f\u691c\u7d22\u56de\u6570\u304c\u591a\u3044\u305f\u3081\u3001\u591a\u304f\u306e\u4f01\u696d\u3084\u30b5\u30a4\u30c8\u304c\u7af6\u4e89\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u7279\u5b9a\u306e\u30cb\u30fc\u30b9\u3084\u72b6\u6cc1\u306b\u5bfe\u5fdc\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u305f\u3081\u3001\u7af6\u4e89\u304c\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Moz\u3084Ahrefs\u306a\u3069\u306eSEO\u30c4\u30fc\u30eb\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u4f4e\u7af6\u4e89\u3067\u3042\u308b\u3082\u306e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u9ad8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/p>\n
\u5177\u4f53\u7684\u3067\u8a73\u7d30\u306a\u691c\u7d22\u30af\u30a8\u30ea\u3092\u4f7f\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u7279\u5b9a\u306e\u60c5\u5831\u3084\u5546\u54c1\u3092\u63a2\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u8cfc\u8cb7\u610f\u6b32\u3084\u60c5\u5831\u53ce\u96c6\u306e\u610f\u56f3\u304c\u660e\u78ba\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u901a\u3058\u3066\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 HubSpot\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u8a2a\u554f\u8005\u306b\u5bfe\u3059\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u304f\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u81f3\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u660e\u78ba\u3055<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u5177\u4f53\u7684\u306a\u610f\u56f3\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u6771\u4eac\u3000\u30c7\u30a3\u30ca\u30fc\u3000\u30ec\u30b9\u30c8\u30e9\u30f3\u3000\u500b\u5ba4\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6771\u4eac\u3067\u30c7\u30a3\u30ca\u30fc\u306e\u969b\u306b\u500b\u5ba4\u304c\u3042\u308b\u30ec\u30b9\u30c8\u30e9\u30f3\u3092\u63a2\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u660e\u78ba\u306b\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u5bfe\u3057\u3066\u3001\u305f\u3060\u306e\u300c\u30ec\u30b9\u30c8\u30e9\u30f3\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u304c\u5e83\u7bc4\u56f2\u3067\u66d6\u6627\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Google\u306e\u691c\u7d22\u30b3\u30f3\u30bd\u30fc\u30eb\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u8a2a\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u6ede\u5728\u6642\u9593\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u304c\u591a\u304f\u3001\u660e\u78ba\u306a\u76ee\u7684\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30dc\u30fc\u30ab\u30eb\u691c\u7d22\u306e\u5897\u52a0<\/p>\n
\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u3084\u97f3\u58f0\u691c\u7d22\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u3088\u308a\u5177\u4f53\u7684\u3067\u5bfe\u8a71\u7684\u306a\u691c\u7d22\u30af\u30a8\u30ea\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u97f3\u58f0\u691c\u7d22\u3067\u306f\u975e\u5e38\u306b\u5177\u4f53\u7684\u3067\u9577\u3044\u30d5\u30ec\u30fc\u30ba\u304c\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u3053\u308c\u304c\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u91cd\u8981\u6027\u3092\u3055\u3089\u306b\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 ComScore\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u30012020\u5e74\u307e\u3067\u306b\u306f\u5168\u3066\u306e\u691c\u7d22\u306e\u3046\u306150%\u304c\u97f3\u58f0\u691c\u7d22\u306b\u306a\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u306e\u7d50\u679c\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4f7f\u7528\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u30b5\u30a4\u30c8\u5168\u4f53\u306eSEO\u306e\u5f37\u5316<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5e45\u3092\u5e83\u3052\u3001\u95a2\u9023\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u30b5\u30a4\u30c8\u5168\u4f53\u306eSEO\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u5e45\u5e83\u3044\u691c\u7d22\u30cb\u30fc\u30b9\u306b\u5bfe\u5fdc\u3067\u304d\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u8a55\u4fa1\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 SEMrush\u306e\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9069\u5207\u306b\u914d\u7f6e\u3057\u305f\u30b5\u30a4\u30c8\u306f\u3001\u305d\u306e\u5206\u91ce\u306b\u304a\u3051\u308b\u5c02\u9580\u6027\u3084\u4fe1\u983c\u6027\u304c\u5411\u4e0a\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30e9\u30f3\u30ad\u30f3\u30b0\u3082\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
6. \u30ed\u30fc\u30ab\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5730\u57df\u3092\u6307\u5b9a\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u5730\u5143\u306e\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u5834\u5408\u306b\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u5927\u962a\u3000\u7f8e\u5bb9\u9662\u3000\u4e88\u7d04\u306a\u3057\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u7279\u5b9a\u306e\u5730\u57df\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u5730\u57df\u306b\u95a2\u5fc3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u3092\u52b9\u7387\u7684\u306b\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Google\u306e\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u306e\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001\u5730\u57df\u7279\u5b9a\u306e\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5730\u5143\u306e\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6765\u5e97\u7387\u304c\u9ad8\u307e\u308b\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u7af6\u4e89\u306e\u5c11\u306a\u3055\u3001\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5177\u4f53\u7684\u306a\u30a4\u30f3\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u97f3\u58f0\u691c\u7d22\u306e\u5897\u52a0\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306eSEO\u5f37\u5316\u3001\u30ed\u30fc\u30ab\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u306a\u3069\u3001\u591a\u5c90\u306b\u308f\u305f\u308b\u5229\u70b9\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u7406\u7531\u304b\u3089\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u73fe\u4ee3\u306eSEO\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308a\u3001\u52b9\u679c\u7684\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u5927\u304d\u306a\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0a\u306e\u6839\u62e0\u3084\u8abf\u67fb\u7d50\u679c\u3092\u57fa\u306b\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u91cd\u8981\u6027\u304c\u307e\u3059\u307e\u3059\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306f\u3001\u3053\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u3001\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u3069\u3046\u3084\u3063\u3066\u52b9\u679c\u7684\u306b\u898b\u3064\u3051\u308b\u306e\u304b\uff1f
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u52b9\u679c\u7684\u306b\u898b\u3064\u3051\u308b\u65b9\u6cd5<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u306f\u3001\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u30cb\u30c3\u30c1\u306a\u95a2\u5fc3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u975e\u5e38\u306b\u5177\u4f53\u7684\u3067\u8a73\u7d30\u306a\u30d5\u30ec\u30fc\u30ba\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306f\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u52b9\u679c\u7684\u306b\u898b\u3064\u3051\u308b\u624b\u9806\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3067\u3059\u3002<\/p>\n
1. \u521d\u671f\u30ea\u30b5\u30fc\u30c1\u3068\u7af6\u5408\u5206\u6790<\/p>\n
\u521d\u671f\u30ea\u30b5\u30fc\u30c1
\n\u6700\u521d\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u5e02\u5834\u3084\u696d\u754c\u306b\u95a2\u9023\u3059\u308b\u4e00\u822c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3084Ahrefs\u3001SEMrush\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u884c\u3046\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u7af6\u5408\u5206\u6790
\n\u7af6\u5408\u4ed6\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u3092\u5206\u6790\u3057\u3001\u5f7c\u3089\u304c\u4f7f\u7528\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u7af6\u5408\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u5177\u4f53\u7684\u306a\uff08\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\uff09\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u7af6\u5408\u4ed6\u793e\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u8eab\u306e\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u624b\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u521d\u671f\u30ea\u30b5\u30fc\u30c1\u306f\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
2. \u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/p>\n
Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc
\n\u3053\u306e\u7121\u6599\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u95a2\u9023\u3059\u308b\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u7af6\u4e89\u30ec\u30d9\u30eb\u3082\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n
Ahrefs \/ SEMrush
\n\u3053\u308c\u3089\u306e\u6709\u6599\u30c4\u30fc\u30eb\u306f\u3001\u3055\u3089\u306b\u6df1\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3084\u30c9\u30e1\u30a4\u30f3\u306b\u5bfe\u3059\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30ad\u30fc\u30ef\u30fc\u30c9\u3082\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n
Google\u30b5\u30b8\u30a7\u30b9\u30c8 \/ People Also Ask\u30bb\u30af\u30b7\u30e7\u30f3
\nGoogle\u306e\u691c\u7d22\u30dc\u30c3\u30af\u30b9\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u529b\u3057\u305f\u969b\u306b\u8868\u793a\u3055\u308c\u308b\u30b5\u30b8\u30a7\u30b9\u30c8\u6a5f\u80fd\u3084\u3001\u300cPeople Also Ask\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u691c\u7d22\u3057\u3066\u3044\u308b\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5b9d\u5eab\u3067\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u89e3\u6790\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5177\u4f53\u7684\u306a\u691c\u7d22\u30c8\u30ec\u30f3\u30c9\u3084\u30cb\u30fc\u30ba\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001Google\u306e\u30b5\u30b8\u30a7\u30b9\u30c8\u6a5f\u80fd\u3084\u95a2\u9023\u8cea\u554f\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u6349\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u76f4\u63a5\u53ce\u96c6<\/p>\n
\u30d5\u30a9\u30fc\u30e9\u30e0\u3084Q&A\u30b5\u30a4\u30c8
\nReddit\u3084Quora\u3001\u65e5\u672c\u3067\u3042\u308c\u3070Yahoo!\u77e5\u6075\u888b\u306a\u3069\u306e\u30d5\u30a9\u30fc\u30e9\u30e0\u3092\u898b\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306a\u8cea\u554f\u3084\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2
\nTwitter\u3084Facebook\u3001Instagram\u306a\u3069\u3067\u7279\u5b9a\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3064\u3044\u3066\u306e\u6295\u7a3f\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n
\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc
\nAmazon\u3084\u697d\u5929\u306a\u3069\u3067\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3092\u78ba\u8a8d\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u554f\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u554f\u984c\u3084\u7591\u554f\u304b\u3089\u3001\u975e\u5e38\u306b\u5177\u4f53\u7684\u304b\u3064\u9700\u8981\u306e\u9ad8\u3044\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. \u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u3068\u8996\u899a\u5316<\/p>\n
\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6d17\u3044\u51fa\u3059
\n\u4e00\u3064\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u3069\u306e\u3088\u3046\u306a\u95a2\u9023\u3059\u308b\u30d5\u30ec\u30fc\u30ba\u304c\u767a\u60f3\u3067\u304d\u308b\u306e\u304b\u3001\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u30c0\u30a4\u30a8\u30c3\u30c8\u300d\u306e\u5834\u5408\u3001\u300c\u7c21\u5358\u300d\u300c\u52b9\u679c\u7684\u300d\u300c\u521d\u5fc3\u8005\u5411\u3051\u300d\u306a\u3069\u306e\u5f62\u5bb9\u8a5e\u3084\u526f\u8a5e\u3092\u7d44\u307f\u5408\u308f\u305b\u307e\u3059\u3002<\/p>\n
\u30de\u30a4\u30f3\u30c9\u30de\u30c3\u30d7
\nXmind\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30de\u30a4\u30f3\u30c9\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8996\u899a\u7684\u306b\u6574\u7406\u3067\u304d\u3001\u65b0\u305f\u306a\u30a2\u30a4\u30c7\u30a3\u30a2\u304c\u6d6e\u304b\u3073\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u8996\u899a\u5316\u3059\u308b\u3053\u3068\u3067\u60c5\u5831\u306e\u95a2\u9023\u6027\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u3001\u3088\u308a\u591a\u304f\u306e\u5177\u4f53\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u624b\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u52b9\u679c\u7684\u306b\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u521d\u671f\u30ea\u30b5\u30fc\u30c1\u3068\u7af6\u5408\u5206\u6790\u3001\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u306e\u76f4\u63a5\u53ce\u96c6\u3001\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u3068\u8996\u899a\u5316\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8a73\u7d30\u304b\u3064\u5177\u4f53\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u3001SEO\u6226\u7565\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u624b\u6cd5\u306b\u5bfe\u3059\u308b\u6839\u62e0\u306f\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u5411\u3092\u6349\u3048\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u3001\u305d\u3057\u3066\u8996\u899a\u5316\u306b\u3088\u308b\u52b9\u679c\u7684\u306a\u30a2\u30a4\u30c7\u30a3\u30a2\u306e\u6574\u7406\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63a2\u7d22\u306f\u975e\u5e38\u306b\u52b9\u679c\u7684\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u76ee\u6b21\u306f\u8aad\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u3053\u306e\u8a18\u4e8b\u3067\u4f55\u304c\u5b66\u3079\u308b\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u63d0\u793a\u3057\u307e\u3059\u3002
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\uff08Long-Tail Keywords\uff09\u306b\u95a2\u3059\u308b\u8cea\u554f\u306b\u304a\u7b54\u3048\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305a\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u8aac\u660e\u3057\u3001\u305d\u306e\u5f8c\u3001\u8aad\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u3084\u3059\u3044\u76ee\u6b21\u306e\u4f5c\u6210\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306f<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306f\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u6bd4\u8f03\u7684\u5c11\u306a\u3044\u304c\u3001\u975e\u5e38\u306b\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u306a\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u5bfe\u3057\u3066\u3001\u9ad8\u3044\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u6301\u3064\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u300c\u30b7\u30e7\u30fc\u30c8\u30d8\u30c3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u3068\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7279\u5fb4\u3092\u6301\u3061\u307e\u3059\u3000<\/p>\n
\u7279\u5b9a\u6027\u304c\u9ad8\u3044\u3000\u691c\u7d22\u610f\u56f3\u304c\u660e\u78ba\u3002<\/p>\n
\u7af6\u5408\u304c\u5c11\u306a\u3044\u3000\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u4e0a\u4f4d\u8868\u793a\u304c\u6bd4\u8f03\u7684\u5bb9\u6613\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u3000\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u8cfc\u8cb7\u3084\u767b\u9332\u306a\u3069\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u3002<\/p>\n
\u8aad\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u3084\u3059\u3044\u76ee\u6b21\u306e\u4f5c\u6210<\/p>\n
\u76ee\u6b21\u306f\u8a18\u4e8b\u306e\u5168\u4f53\u50cf\u3092\u8aad\u8005\u306b\u63d0\u4f9b\u3057\u3001\u5177\u4f53\u7684\u306b\u4f55\u304c\u5b66\u3079\u308b\u306e\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u8aad\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u3084\u3059\u3044\u76ee\u6b21\u3092\u4f5c\u6210\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3000<\/p>\n
\u5177\u4f53\u6027\u3000<\/p>\n
\u300cSEO\u300d\u3067\u306f\u306a\u304f\u300cSEO\u306e\u57fa\u672c\u6982\u5ff5\u300d\u3084\u300cSEO\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u300d\u306a\u3069\u5177\u4f53\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u3064\u3051\u308b\u3002<\/p>\n
\u4f8b\u3000\u300c\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u898b\u3064\u3051\u65b9\u300d\u3084\u300c\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3063\u305fSEO\u6226\u7565\u300d<\/p>\n
\u4fa1\u5024\u3092\u63d0\u793a\u3000<\/p>\n
\u8aad\u8005\u304c\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30922\u500d\u306b\u3059\u308b\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4f7f\u3044\u65b9\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6210\u679c\u3092\u793a\u3059\u3002<\/p>\n
\u4f8b\u3000\u300c\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3059\u65b9\u6cd5\u300d<\/p>\n
\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u660e\u78ba\u3000<\/p>\n
\u9577\u3059\u304e\u308b\u30bf\u30a4\u30c8\u30eb\u306f\u8aad\u8005\u306e\u95a2\u5fc3\u3092\u524a\u3050\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u7c21\u6f54\u306b\u307e\u3068\u3081\u308b\u3002<\/p>\n
\u4f8b\u3000\u300c\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u5165\u9580\u300d<\/p>\n
\u8208\u5473\u3092\u5f15\u304f\u8868\u73fe\u3000<\/p>\n
\u8cea\u554f\u5f62\u5f0f\u3084\u300c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3007\u3007\u300d\u306a\u3069\u306e\u5f62\u5f0f\u3067\u8208\u5473\u3092\u5f15\u304f\u3002<\/p>\n
\u4f8b\u3000\u300c\u306a\u305c\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f\u300d<\/p>\n
\u69cb\u9020\u5316\u3000<\/p>\n
\u8a18\u4e8b\u5168\u4f53\u306e\u6d41\u308c\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u306a\u308b\u3088\u3046\u306b\u3001\u8ad6\u7406\u7684\u306a\u9806\u5e8f\u3067\u914d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3000\u300c1. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306f\u300d\u3001\u300c2. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5229\u70b9\u300d\u3001\u300c3. \u898b\u3064\u3051\u65b9\u300d\u3001\u300c4. \u5b9f\u969b\u306e\u6d3b\u7528\u4e8b\u4f8b\u300d<\/p>\n
\u76ee\u6b21\u304c\u8aad\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u3084\u3059\u3044\u7406\u7531\u3068\u305d\u306e\u6839\u62e0<\/p>\n
1. \u8aad\u8005\u306b\u5177\u4f53\u7684\u306a\u671f\u5f85\u3092\u6301\u305f\u305b\u308b<\/p>\n
\u76ee\u6b21\u304c\u5177\u4f53\u7684\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\u8aad\u8005\u306f\u8a18\u4e8b\u304b\u3089\u5f97\u3089\u308c\u308b\u60c5\u5831\u3092\u660e\u78ba\u306b\u30a4\u30e1\u30fc\u30b8\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u671f\u5f85\u3092\u6301\u305f\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306b\u8aad\u307f\u9032\u3081\u308b\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u4eba\u9593\u306e\u5fc3\u7406\u5b66\u3067\u306f\u300c\u5177\u4f53\u6027\u306e\u52b9\u679c\u300d (Specificity Effect) \u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u304a\u308a\u3001\u5177\u4f53\u7684\u306a\u60c5\u5831\u306f\u62bd\u8c61\u7684\u306a\u60c5\u5831\u3088\u308a\u3082\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b<\/p>\n
\u5177\u4f53\u7684\u306a\u76ee\u6b21\u306f\u3001\u8a18\u4e8b\u306e\u8cea\u3068\u4fe1\u983c\u6027\u306e\u8a3c\u3068\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306b\u69cb\u6210\u3055\u308c\u305f\u76ee\u6b21\u306f\u3001\u8457\u8005\u304c\u5185\u5bb9\u3092\u6df1\u304f\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u8aad\u8005\u306b\u4fe1\u983c\u611f\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n
\u4fe1\u983c\u6027\u304c\u9ad8\u3051\u308c\u3070\u3001\u8aad\u8005\u306f\u305d\u306e\u5148\u3078\u9032\u3080\u610f\u6b32\u304c\u5897\u3057\u307e\u3059\u3002<\/p>\n
3. \u9ad8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a<\/p>\n
\u7279\u5b9a\u306e\u554f\u984c\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3055\u308c\u3066\u3044\u308b\u8a18\u4e8b\uff08\u4f8b\u3000\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\uff09\u3067\u306f\u3001\u8aad\u8005\u306f\u81ea\u5206\u306e\u554f\u984c\u304c\u89e3\u6c7a\u3067\u304d\u308b\u3068\u611f\u3058\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u307e\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
Google Analytics\u306b\u3088\u308b\u3068\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u30da\u30fc\u30b8\u306f\u4e00\u822c\u7684\u306b\u30c8\u30d4\u30c3\u30af\u304c\u660e\u78ba\u3067\u5177\u4f53\u7684\u306b\u8ff0\u3079\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
4. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316 (SEO)<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3082\u5177\u4f53\u7684\u3067\u69cb\u9020\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u76ee\u6b21\u3092\u901a\u3058\u3066\u30da\u30fc\u30b8\u306e\u4e3b\u984c\u3068\u5185\u5bb9\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u9806\u4f4d\u304c\u4e0a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u30da\u30fc\u30b8\u306e\u5c02\u9580\u6027\u3068\u6709\u7528\u6027\u3092\u91cd\u8996\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u3067\u4fa1\u5024\u304c\u3042\u308a\u3001\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u660e\u78ba\u306a\u76ee\u6b21\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306a\u76ee\u6b21\u306f\u8aad\u8005\u306e\u8208\u5473\u3092\u5f15\u304f\u3068\u540c\u6642\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3084SEO\u306e\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306a\u76ee\u6b21\u306f\u8aad\u8005\u306b\u3082\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3082\u6709\u5229\u306b\u50cd\u304f\u305f\u3081\u3001\u8a18\u4e8b\u4f5c\u6210\u6642\u306b\u306f\u7279\u306b\u6ce8\u610f\u3092\u6255\u3046\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u7591\u554f\u5f62\u306e\u898b\u51fa\u3057\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u8aad\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u4ed8\u3051\u6df1\u3044\u7406\u89e3\u3092\u4fc3\u3057\u307e\u3059\u3000<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5229\u70b9\u306f\u4f55\u3067\u3059\u304b\uff1f
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3069\u306e\u3088\u3046\u306b\u898b\u3064\u3051\u307e\u3059\u304b\uff1f
\n\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3069\u3046\u6d3b\u304b\u305b\u307e\u3059\u304b\uff1f<\/p>\n
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