\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u3068\u306f\uff1f\u305d\u306e\u4ed5\u7d44\u307f\u3068\u76ee\u7684\u306f\uff1f
\n\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u3068\u306f\uff1f<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u306f\u3001\u7570\u306a\u308b\u30d6\u30e9\u30f3\u30c9\u540c\u58eb\u304c\u5354\u529b\u3057\u3066\u65b0\u3057\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5171\u540c\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u540c\u58eb\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u3068\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u3001\u98f2\u98df\u5e97\u3068\u98df\u54c1\u30e1\u30fc\u30ab\u30fc\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7d44\u307f\u5408\u308f\u305b\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30e9\u30dc\u306e\u5f62\u5f0f\u306f\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u304c\u3001\u5171\u901a\u306e\u76ee\u7684\u3084\u5229\u76ca\u3092\u8ffd\u6c42\u3059\u308b\u305f\u3081\u306b\u884c\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u4ed5\u7d44\u307f<\/p>\n
\u76ee\u7684\u306e\u8a2d\u5b9a
\n\u307e\u305a\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3001\u65b0\u3057\u3044\u5e02\u5834\u306e\u958b\u62d3\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u9078\u5b9a
\n\u6b21\u306b\u3001\u30b3\u30e9\u30dc\u3059\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u76f8\u624b\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30e1\u30fc\u30b8\u3084\u88fd\u54c1\u30e9\u30a4\u30f3\u304c\u81ea\u793e\u3068\u3069\u306e\u7a0b\u5ea6\u76f8\u6027\u304c\u826f\u3044\u304b\u3092\u8003\u3048\u3001\u540c\u3058\u4fa1\u5024\u89b3\u3084\u30d3\u30b8\u30e7\u30f3\u3092\u5171\u6709\u3059\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u9023\u643a\u3057\u307e\u3059\u3002<\/p>\n
\u5951\u7d04\u3068\u5408\u610f
\n\u30b3\u30e9\u30dc\u306e\u8a73\u7d30\u3092\u5b9a\u7fa9\u3057\u3001\u5951\u7d04\u3092\u7d50\u3073\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u4e2d\u3067\u306f\u3001\u5404\u30d6\u30e9\u30f3\u30c9\u306e\u5f79\u5272\u3001\u5229\u76ca\u306e\u5206\u914d\u3001\u88fd\u54c1\u958b\u767a\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u88fd\u54c1\u958b\u767a\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0
\n\u5408\u610f\u304c\u6210\u308a\u7acb\u3063\u305f\u5f8c\u3001\u5177\u4f53\u7684\u306a\u88fd\u54c1\u958b\u767a\u304c\u958b\u59cb\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u5f8c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u3001\u5982\u4f55\u306b\u3057\u3066\u6d88\u8cbb\u8005\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u304b\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n
\u8a55\u4fa1\u3068\u6700\u9069\u5316
\n\u6700\u7d42\u7684\u306b\u3001\u30b3\u30e9\u30dc\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6700\u9069\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n
\u6210\u529f\u3057\u305f\u30b3\u30e9\u30dc\u306f\u7d99\u7d9a\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3057\u3001\u53cd\u7701\u70b9\u3092\u6d3b\u304b\u3057\u3066\u6b21\u306e\u30b3\u30e9\u30dc\u306b\u7e4b\u3052\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u76ee\u7684<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u4e3b\u8981\u306a\u76ee\u7684\u304c\u3042\u308a\u307e\u3059<\/p>\n
\u5e02\u5834\u62e1\u5927
\n\u305d\u308c\u305e\u308c\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u6301\u3064\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u5171\u6709\u3057\u3001\u65b0\u305f\u306a\u5e02\u5834\u306b\u9032\u51fa\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9\u3068\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u304c\u30b3\u30e9\u30dc\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30dd\u30fc\u30c4\u30a6\u30a7\u30a2\u306b\u8208\u5473\u306e\u306a\u3044\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u306e\u9867\u5ba2\u5c64\u306b\u3082\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a
\n\u5c11\u3057\u77e5\u540d\u5ea6\u306e\u4f4e\u3044\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u9ad8\u3044\u77e5\u540d\u5ea6\u3092\u6301\u3064\u30d6\u30e9\u30f3\u30c9\u3068\u30b3\u30e9\u30dc\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u8a8d\u77e5\u5ea6\u3092\u5927\u5e45\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068PR\u52b9\u679c
\n\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u81ea\u4f53\u304c\u30cb\u30e5\u30fc\u30b9\u6027\u3092\u6301\u3061\u3001\u30e1\u30c7\u30a3\u30a2\u3084SNS\u3067\u5927\u304d\u306a\u8a71\u984c\u3068\u306a\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u4e00\u822c\u6d88\u8cbb\u8005\u3078\u306e\u9732\u51fa\u304c\u5897\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u88fd\u54c1\u306e\u5dee\u5225\u5316
\n\u65b0\u3057\u3044\u7d20\u6750\u3084\u6280\u8853\u3001\u30c7\u30b6\u30a4\u30f3\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u4ed6\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30e6\u30cb\u30fc\u30af\u306a\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u8cc7\u6e90\u306e\u5171\u6709\u3068\u30b3\u30b9\u30c8\u524a\u6e1b
\n\u305d\u308c\u305e\u308c\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u6301\u3064\u7d4c\u9a13\u3084\u77e5\u8b58\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u958b\u767a\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3084\u52b9\u7387\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u304c\u306a\u305c\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u3044\u304f\u3064\u304b\u306e\u7814\u7a76\u3084\u4e8b\u4f8b\u306b\u57fa\u3065\u3044\u305f\u6839\u62e0\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6d88\u8cbb\u8005\u884c\u52d5\u7406\u8ad6
\n\u6d88\u8cbb\u8005\u306f\u65b0\u3057\u3044\u4f53\u9a13\u3084\u4fa1\u5024\u3092\u6c42\u3081\u308b\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u306b\u3088\u3063\u3066\u63d0\u4f9b\u3055\u308c\u308b\u9650\u5b9a\u5546\u54c1\u3084\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u306f\u975e\u5e38\u306b\u9b45\u529b\u7684\u3067\u3059 (e.g., Sheth, Jagdish N., Bruce I. Newman, and Barbara L. Gross. “Why we buy what we buy A theory of consumption values.” Journal of Business Research 22.2 (1991) 159-170).
\n\u6210\u529f\u4e8b\u4f8b\u306e\u591a\u3055
\n\u30ca\u30a4\u30ad\u3068\u30aa\u30d5\u30db\u30ef\u30a4\u30c8\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3068\u30d3\u30c8\u30f3\u306a\u3069\u3001\u6210\u529f\u4e8b\u4f8b\u304c\u591a\u6570\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u306f\u3001\u6d88\u8cbb\u8005\u306b\u65b0\u3057\u3044\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u5927\u304d\u306a\u58f2\u4e0a\u5229\u76ca\u3092\u751f\u3093\u3060\u3053\u3068\u304c\u591a\u304f\u306e\u5831\u544a\u304b\u3089\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u7406\u8ad6
\n\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5171\u611f\u3068\u5171\u6709\u306f\u3001\u6d88\u8cbb\u8005\u306b\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u751f\u3080\u305f\u3081\u3001\u7570\u306a\u308b\u30d6\u30e9\u30f3\u30c9\u540c\u58eb\u304c\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u52b9\u679c\u306f\u500d\u5897\u3057\u307e\u3059 (e.g., Kapferer, Jean-No\u00ebl. “The new strategic brand management Advanced insights and strategic thinking.” Kogan page publishers, 2012).
\n\u7d4c\u6e08\u5b66\u306e\u89b3\u70b9\u304b\u3089
\n\u30b3\u30b9\u30c8\u306e\u5171\u6709\u3084\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u5927\u5316\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3001\u7d4c\u6e08\u7684\u306b\u3082\u5408\u7406\u7684\u306a\u6226\u7565\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u4e2d\u5c0f\u4f01\u696d\u304c\u5927\u624b\u4f01\u696d\u3068\u306e\u30b3\u30e9\u30dc\u3092\u901a\u3058\u3066\u5e02\u5834\u62e1\u5927\u3084\u65b0\u6280\u8853\u306e\u5c0e\u5165\u3092\u679c\u305f\u3059\u4f8b\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u7dcf\u62ec<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u306f\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3064\u3064\u3001\u65b0\u3057\u3044\u5e02\u5834\u3084\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u6709\u52b9\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n
\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u7406\u8ad6\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u7406\u8ad6\u3001\u7d4c\u6e08\u5b66\u306e\u8996\u70b9\u304b\u3089\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u306f\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u4ed5\u7d44\u307f\u3068\u76ee\u7684\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u304c\u3088\u308a\u6210\u529f\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6210\u529f\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u306e\u79d8\u8a23\u306f\u4f55\u304b\uff1f
\n\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4f01\u696d\u540c\u58eb\u304c\u4e92\u3044\u306e\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u6d3b\u7528\u3057\u3001\u5171\u540c\u3067\u65b0\u3057\u3044\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u6226\u8853\u3067\u3059\u3002<\/p>\n
\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u57fa\u672c\u8981\u7d20\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u305d\u308c\u3089\u306e\u79d8\u8a23\u3068\u305d\u308c\u305e\u308c\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u8ff0\u3057\u307e\u3059\u3002<\/p>\n
\u79d8\u8a231 \u5171\u901a\u306e\u4fa1\u5024\u89b3\u3068\u76ee\u6a19<\/p>\n
\u6839\u62e0<\/p>\n
\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u306f\u3001\u53cc\u65b9\u304c\u5171\u901a\u306e\u4fa1\u5024\u89b3\u3084\u30d3\u30b8\u30e7\u30f3\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5171\u901a\u306e\u76ee\u7684\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u6d88\u8cbb\u8005\u5c64\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u3068\u3001\u7d71\u4e00\u611f\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u4f8b<\/p>\n
Nike\u3068Apple\u306e\u30b3\u30e9\u30dc\u306f\u3001\u305d\u306e\u5178\u578b\u4f8b\u3067\u3059\u3002<\/p>\n
\u4e21\u793e\u306f\u300c\u5065\u5eb7\u300d\u3068\u300c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u300d\u3068\u3044\u3046\u5171\u901a\u306e\u4fa1\u5024\u3092\u5171\u6709\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u304cNike+\u306a\u3069\u306e\u88fd\u54c1\u7fa4\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u79d8\u8a232 \u30d6\u30e9\u30f3\u30c9\u306e\u88dc\u5b8c\u6027<\/p>\n
\u6839\u62e0<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u304a\u4e92\u3044\u306e\u5f37\u307f\u3092\u88dc\u5b8c\u3057\u5408\u3046\u95a2\u4fc2\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001\u4e00\u65b9\u304c\u9ad8\u3044\u6280\u8853\u529b\u3092\u6301\u3061\u3001\u3082\u3046\u4e00\u65b9\u304c\u9ad8\u3044\u30c7\u30b6\u30a4\u30f3\u30bb\u30f3\u30b9\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u7d44\u307f\u5408\u308f\u305b\u306f\u65b0\u3057\u3044\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u4f8b<\/p>\n
Supreme\u3068Louis Vuitton\u306e\u30b3\u30e9\u30dc\u306f\u3001\u30b9\u30c8\u30ea\u30fc\u30c8\u30a6\u30a7\u30a2\u3068\u9ad8\u7d1a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3068\u3044\u3046\u7570\u306a\u308b\u5206\u91ce\u304c\u4e92\u3044\u306e\u9b45\u529b\u3092\u5f15\u304d\u7acb\u3066\u308b\u597d\u4f8b\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u30b3\u30e9\u30dc\u306f\u4e16\u754c\u4e2d\u3067\u8a71\u984c\u3068\u306a\u308a\u3001\u5927\u304d\u306a\u8a71\u984c\u6027\u3068\u58f2\u4e0a\u3092\u751f\u307f\u307e\u3057\u305f\u3002<\/p>\n
\u79d8\u8a233 \u5e02\u5834\u306e\u9700\u8981\u3068\u30c8\u30ec\u30f3\u30c9\u306e\u7406\u89e3<\/p>\n
\u6839\u62e0<\/p>\n
\u6642\u4ee3\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5bfe\u5fdc\u3057\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u5e02\u5834\u306e\u9700\u8981\u306b\u3082\u3068\u3065\u304f\u3082\u306e\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u4f8b<\/p>\n
Starbucks\u3068Spotify\u306e\u30b3\u30e9\u30dc\u306f\u3001\u30b3\u30fc\u30d2\u30fc\u3092\u98f2\u3080\u6642\u9593\u3068\u97f3\u697d\u3092\u697d\u3057\u3080\u6642\u9593\u3092\u878d\u5408\u3055\u305b\u308b\u3068\u3044\u3046\u65b0\u3057\u3044\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u63d0\u6848\u3067\u3057\u305f\u3002<\/p>\n
\u3053\u308c\u306f\u7279\u306b\u82e5\u5e74\u5c64\u306b\u5411\u3051\u3066\u5927\u304d\u306a\u53cd\u97ff\u3092\u547c\u3073\u307e\u3057\u305f\u3002<\/p>\n
\u79d8\u8a234 \u660e\u78ba\u306a\u5f79\u5272\u5206\u62c5\u3068\u76ee\u6a19\u8a2d\u5b9a<\/p>\n
\u6839\u62e0<\/p>\n
\u5404\u30d6\u30e9\u30f3\u30c9\u304c\u6301\u3064\u30b9\u30ad\u30eb\u3084\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u660e\u78ba\u306a\u5f79\u5272\u5206\u62c5\u3068\u76ee\u6a19\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u7387\u7684\u306a\u696d\u52d9\u904b\u55b6\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u53cc\u65b9\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u306b\u4f7f\u3044\u3053\u306a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u4f8b<\/p>\n
H&M\u3068Kenzo\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001H&M\u306f\u5e83\u7bc4\u306a\u6d41\u901a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u529b\u3092\u3001Kenzo\u306f\u72ec\u81ea\u306e\u30c7\u30b6\u30a4\u30f3\u3068\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3061\u5bc4\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u79d8\u8a235 \u4e00\u8cab\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u6839\u62e0<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u306f\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u7570\u306a\u308b\u30d6\u30e9\u30f3\u30c9\u304c\u5171\u540c\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b\u969b\u306b\u3001\u4e00\u8cab\u6027\u3092\u4fdd\u305f\u306a\u3044\u3068\u6d88\u8cbb\u8005\u306b\u6df7\u4e71\u3092\u62db\u304f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u4f8b<\/p>\n
Coca-Cola\u3068McDonald’s\u306e\u9577\u5e74\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u4e00\u8cab\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u304a\u4e92\u3044\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u88dc\u5b8c\u3057\u5408\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u79d8\u8a236 \u30d5\u30a1\u30f3\u30d9\u30fc\u30b9\u306e\u6d3b\u7528<\/p>\n
\u6839\u62e0<\/p>\n
\u5404\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u30d9\u30fc\u30b9\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
SNS\u3084\u53e3\u30b3\u30df\u3092\u901a\u3058\u3001\u53cc\u65b9\u306e\u30d5\u30a1\u30f3\u3092\u5f15\u304d\u8fbc\u3080\u6226\u7565\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u4f8b<\/p>\n
UNIQLO\u3068\u6f2b\u753b\u300e\u9b3c\u6ec5\u306e\u5203\u300f\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30d5\u30a1\u30f3\u5c64\u306b\u5f37\u304f\u30a2\u30d4\u30fc\u30eb\u3057\u3001\u30b3\u30e9\u30dcT\u30b7\u30e3\u30c4\u304c\u5373\u65e5\u5b8c\u58f2\u3059\u308b\u3068\u3044\u3046\u6210\u529f\u3092\u53ce\u3081\u307e\u3057\u305f\u3002<\/p>\n
\u79d8\u8a237 \u30ea\u30b9\u30af\u7ba1\u7406\u3068\u67d4\u8edf\u6027<\/p>\n
\u6839\u62e0<\/p>\n
\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u30ea\u30b9\u30af\u3082\u4f34\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u640d\u306a\u308f\u308c\u308b\u30ea\u30b9\u30af\u3084\u3001\u4e88\u671f\u3057\u306a\u3044\u5e02\u5834\u306e\u53cd\u5fdc\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30ea\u30b9\u30af\u3092\u4e8b\u524d\u306b\u8a55\u4fa1\u3057\u3001\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u4f8b<\/p>\n
BMW\u3068Louis Vuitton\u306e\u30b3\u30e9\u30dc\u3067\u3001BMW\u304c\u7279\u88fd\u8eca\u4e21\u3092\u63d0\u4f9b\u3057\u3001Louis Vuitton\u304c\u305d\u306e\u305f\u3081\u306e\u9ad8\u7d1a\u30e9\u30b2\u30fc\u30b8\u3092\u30c7\u30b6\u30a4\u30f3\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u9ad8\u30ea\u30b9\u30af\u3060\u3063\u305f\u304c\u3001\u304a\u4e92\u3044\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u3053\u308c\u3089\u306e\u79d8\u8a23\u306f\u3001\u6210\u529f\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306b\u5f79\u7acb\u3064\u539f\u5247\u3067\u3059\u3002<\/p>\n
\u5171\u901a\u306e\u4fa1\u5024\u89b3\u3084\u76ee\u6a19\u3001\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u306e\u7406\u89e3\u3001\u660e\u78ba\u306a\u5f79\u5272\u5206\u62c5\u3001\u4e00\u8cab\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u3046\u307e\u304f\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u53cc\u65b9\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066win-win\u306e\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u3067\u5931\u6557\u3059\u308b\u539f\u56e0\u306f\uff1f\u3069\u306e\u3088\u3046\u306b\u56de\u907f\u3059\u308b\uff1f
\n\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u306f\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u5354\u529b\u3057\u3066\u4e92\u3044\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3001\u65b0\u305f\u306a\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u9b45\u529b\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u3057\u304b\u3057\u3001\u305d\u306e\u4e00\u65b9\u3067\u5931\u6557\u3059\u308b\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u304c\u5931\u6557\u3059\u308b\u539f\u56e0\u3068\u3001\u305d\u308c\u3092\u56de\u907f\u3059\u308b\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u304c\u5931\u6557\u3059\u308b\u4e3b\u306a\u539f\u56e0<\/p>\n
\u30df\u30b9\u30de\u30c3\u30c1\u306a\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3
\n\u30d6\u30e9\u30f3\u30c9\u540c\u58eb\u306e\u4fa1\u5024\u89b3\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u5834\u5408\u3001\u6d88\u8cbb\u8005\u306b\u9055\u548c\u611f\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u4e00\u81f4\u3057\u306a\u3051\u308c\u3070\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u306f\u9650\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u4e0d\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0
\n\u5e02\u5834\u306e\u52d5\u5411\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u7121\u8996\u3057\u305f\u30b3\u30e9\u30dc\u306f\u6d88\u8cbb\u8005\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u306b\u304f\u3044\u3067\u3059\u3002<\/p>\n
\u6d41\u884c\u3084\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u6642\u671f\u3092\u9003\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u52b9\u679c\u304c\u8584\u308c\u307e\u3059\u3002<\/p>\n
\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u4e0d\u8db3
\n\u30b3\u30e9\u30dc\u5148\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u8db3\u3059\u308b\u3068\u3001\u8aa4\u89e3\u3084\u610f\u56f3\u3057\u306a\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u4f1d\u308f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u7570\u306a\u308b\u6587\u5316\u80cc\u666f\u3092\u6301\u3064\u30d6\u30e9\u30f3\u30c9\u540c\u58eb\u3067\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u54c1\u8cea\u7ba1\u7406\u306e\u554f\u984c
\n\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u304c\u4f4e\u3044\u3068\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3092\u5931\u3046\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30b3\u30e9\u30dc\u5546\u54c1\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u54c1\u8cea\u304c\u72a0\u7272\u306b\u306a\u308b\u3053\u3068\u306f\u8a31\u5bb9\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n
\u4e0d\u660e\u78ba\u306a\u76ee\u6a19\u3068\u8a55\u4fa1\u57fa\u6e96
\n\u30b3\u30e9\u30dc\u306e\u76ee\u7684\u3084\u6210\u529f\u306e\u6307\u6a19\u304c\u4e0d\u660e\u78ba\u3060\u3068\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u8ff7\u8d70\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n
\u7d50\u679c\u3068\u3057\u3066\u3001\u671f\u5f85\u3057\u3066\u3044\u305f\u52b9\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u56de\u907f\u7b56<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u6574\u5408\u6027\u3092\u78ba\u8a8d\u3059\u308b
\n\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4f01\u753b\u3059\u308b\u969b\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u540c\u58eb\u306e\u4fa1\u5024\u89b3\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u614e\u91cd\u306b\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
\u5171\u901a\u306e\u76ee\u6a19\u3084\u30d3\u30b8\u30e7\u30f3\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u6d88\u8cbb\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u91cd\u8996\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u4e00\u8cab\u6027\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u611f\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u5e02\u5834\u8abf\u67fb\u3068\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u6700\u9069\u5316
\n\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3084\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u3057\u3063\u304b\u308a\u3068\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u6642\u671f\u306b\u30b3\u30e9\u30dc\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u5e02\u5834\u306e\u52d5\u5411\u3092\u5206\u6790\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u5e02\u5834\u5206\u6790\u3068\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u6700\u9069\u5316\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u7406\u8ad6\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u306b\u3082\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7dca\u5bc6\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3
\n\u4f01\u753b\u6bb5\u968e\u304b\u3089\u5b9f\u65bd\u6bb5\u968e\u307e\u3067\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u7d99\u7d9a\u7684\u304b\u3064\u900f\u660e\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306a\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3084\u9032\u6357\u5831\u544a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u8aa4\u89e3\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7ba1\u7406\u306e\u6210\u529f\u8981\u7d20\u3068\u3057\u3066\u5e83\u304f\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
PMBOK\u30ac\u30a4\u30c9\uff08\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u77e5\u8b58\u4f53\u7cfb\u30ac\u30a4\u30c9\uff09\u3067\u3082\u5f37\u8abf\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u54c1\u8cea\u7ba1\u7406\u306e\u5fb9\u5e95
\n\u30b3\u30e9\u30dc\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u306f\u9ad8\u3044\u6c34\u6e96\u3092\u7dad\u6301\u3059\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u88fd\u54c1\u958b\u767a\u306e\u6bb5\u968e\u3067\u306e\u53b3\u5bc6\u306a\u54c1\u8cea\u30c1\u30a7\u30c3\u30af\u3084\u6d88\u8cbb\u8005\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53cd\u6620\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u54c1\u8cea\u7ba1\u7406\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
ISO 9001\u306a\u3069\u306e\u54c1\u8cea\u7ba1\u7406\u6a19\u6e96\u304c\u305d\u306e\u91cd\u8981\u6027\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3068\u8a55\u4fa1\u57fa\u6e96\u306e\u78ba\u7acb
\n\u30b3\u30e9\u30dc\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u6307\u6a19\u3092\u8a2d\u3051\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u9069\u5207\u306a\u65b9\u5411\u306b\u9032\u3093\u3067\u3044\u308b\u304b\u3092\u5e38\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3068\u8a55\u4fa1\u57fa\u6e96\u306e\u78ba\u7acb\u306f\u3001Balanced Scorecard\uff08\u30d0\u30e9\u30f3\u30b9\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\uff09\u306e\u6982\u5ff5\u3068\u3057\u3066\u5e83\u304f\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u6226\u7565\u7684\u306a\u76ee\u6a19\u3068\u5b9f\u65bd\u8a08\u753b\u304c\u4e00\u81f4\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u4f8b\u3068\u5b66\u3073<\/p>\n
\u6210\u529f\u4f8b<\/p>\n
H&M\u3068\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\uff08\u4f8b Balmain\uff09\u3068\u306e\u30b3\u30e9\u30dc
\n\u3053\u306e\u30b3\u30e9\u30dc\u306f\u3001\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3068\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u306e\u878d\u5408\u3068\u3057\u3066\u5927\u6210\u529f\u3092\u53ce\u3081\u307e\u3057\u305f\u3002<\/p>\n
\u30d0\u30ea\u30e5\u30fc\u306e\u9055\u3044\u3092\u3046\u307e\u304f\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u53cc\u65b9\u306e\u5f37\u307f\u3092\u5f15\u304d\u51fa\u3057\u3001\u6d88\u8cbb\u8005\u306b\u65b0\u3057\u3044\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u5931\u6557\u4f8b<\/p>\n
Pepsi\u3068Kendall Jenner\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3
\n\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u793e\u4f1a\u554f\u984c\u3092\u8efd\u8996\u3057\u305f\u3088\u3046\u306b\u898b\u3048\u308b\u5185\u5bb9\u3067\u3001\u5927\u304d\u306a\u6279\u5224\u3092\u6d74\u3073\u307e\u3057\u305f\u3002<\/p>\n
\u4f01\u696d\u306e\u610f\u56f3\u3068\u306f\u9006\u306b\u3001\u6d88\u8cbb\u8005\u306e\u53cd\u611f\u3092\u62db\u3044\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002<\/p>\n
\u8981\u3059\u308b\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u306f\u614e\u91cd\u306b\u8a08\u753b\u3057\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u306e\u5408\u81f4\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u54c1\u8cea\u7ba1\u7406\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3068\u8a55\u4fa1\u57fa\u6e96\u306e\u78ba\u7acb\u304c\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u3092\u5b88\u308b\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u5931\u6557\u3092\u56de\u907f\u3057\u3001\u6210\u529f\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
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