**\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u7af6\u5408\u304c\u5c11\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u306e\u304b\uff1f**
\n\u7af6\u5408\u304c\u5c11\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3053\u3068\u3067\u52b9\u679c\u7684\u306b\u9054\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u3064\u3044\u3066\u8a73\u7d30\u306b\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1.\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u7406\u89e3<\/p>\n
\u307e\u305a\u521d\u3081\u306b\u3001\u81ea\u5206\u306e\u4e8b\u696d\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306a\u4eba\u3005\u3084\u5e02\u5834\u306b\u5411\u3051\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u7406\u89e3\u304c\u3042\u308c\u3070\u3001\u6f5c\u5728\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u65b9\u5411\u6027\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u5e74\u9f62\u3001\u6027\u5225\u3001\u8208\u5473\u95a2\u5fc3\u3001\u89e3\u6c7a\u3057\u305f\u3044\u554f\u984c\u70b9\u306a\u3069\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u3057\u3063\u304b\u308a\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u822c\u7684\u3067\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u907f\u3051\u3001\u3088\u308a\u30cb\u30c3\u30c1\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u624b\u304c\u304b\u308a\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n
2. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30cb\u30c3\u30c1\u3092\u898b\u6975\u3081\u308b<\/p>\n
\u6b21\u306b\u3001\u81ea\u5206\u306e\u30d3\u30b8\u30cd\u30b9\u3084\u30d6\u30ed\u30b0\u304c\u3069\u306e\u7bc4\u7587\u306b\u3042\u308b\u304b\u3092\u898b\u6975\u3081\u3001\u305d\u306e\u5206\u91ce\u3067\u30e6\u30cb\u30fc\u30af\u306a\u8996\u70b9\u3084\u5c02\u9580\u6027\u3092\u63d0\u4f9b\u3067\u304d\u308b\u90e8\u5206\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u30cb\u30c3\u30c1\u306a\u5206\u91ce\u306b\u7279\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u304c\u5c11\u306a\u304f\u306a\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u7279\u5316\u3057\u305f\u5185\u5bb9\u306f\u5e83\u7bc4\u306a\u5185\u5bb9\u3088\u308a\u3082\u7af6\u5408\u304c\u5c11\u306a\u304f\u3001\u7279\u5b9a\u306e\u691c\u7d22\u8005\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/p>\n
Google \u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3001Ahrefs\u3001SEMrush\u3001Ubersuggest\u306a\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u5019\u88dc\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3068\u7af6\u5408\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u56de\u6570\u3084\u7af6\u5408\u5ea6\u3001\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u591a\u304f\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u3066\u304a\u308a\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n
\u7279\u306bGoogle \u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306fGoogle\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u7cbe\u5ea6\u304c\u9ad8\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n
4. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u306e\u4f7f\u7528<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306f\u3001\u3088\u308a\u5177\u4f53\u7684\u3067\u8907\u96d1\u306a\u30ad\u30fc\u30d5\u30ec\u30fc\u30ba\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3068\u3057\u3066\u300c\u9774\u300d\u3088\u308a\u3082\u300c\u30e9\u30f3\u30cb\u30f3\u30b0\u7528\u8efd\u91cf\u30e1\u30f3\u30ba\u30b7\u30e5\u30fc\u30ba\u300d\u306e\u307b\u3046\u304c\u7af6\u5408\u304c\u5c11\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c0f\u3055\u3044\u3067\u3059\u304c\u3001\u5177\u4f53\u7684\u306a\u5206\u3060\u3051\u7af6\u5408\u304c\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u691c\u7d22\u8005\u304c\u591a\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
5. \u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u3084Q&A\u30b5\u30a4\u30c8\u306e\u5229\u7528<\/p>\n
Amazon\u30ec\u30d3\u30e5\u30fc\u3001Yahoo\u77e5\u6075\u888b\u3001Quora\u306a\u3069\u306eQ&A\u30b5\u30a4\u30c8\u304b\u3089\u3001\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u304c\u3088\u304f\u4f7f\u7528\u3057\u3066\u3044\u308b\u8a00\u8449\u3084\u30d5\u30ec\u30fc\u30ba\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u3067\u3082\u5b9f\u969b\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u81ea\u7136\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u898b\u3064\u304b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u4f7f\u3063\u3066\u3044\u308b\u8a00\u8449\u3084\u30d5\u30ec\u30fc\u30ba\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u8868\u793a\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u306e\u7d50\u679c\u3068\u3057\u3066\u7af6\u5408\u304c\u5c11\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
6. \u30b5\u30fc\u30c1\u30a8\u30f3\u30b8\u30f3\u306e\u30aa\u30fc\u30c8\u30b5\u30b8\u30a7\u30b9\u30c8\u6a5f\u80fd\u306e\u6d3b\u7528<\/p>\n
Google\u3084Bing\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u5b9f\u969b\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u529b\u3057\u3001\u81ea\u52d5\u7684\u306b\u8868\u793a\u3055\u308c\u308b\u30b5\u30b8\u30a7\u30b9\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u53c2\u8003\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u691c\u7d22\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u7af6\u5408\u304c\u5c11\u306a\u3044\u53ef\u80fd\u6027\u306e\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u624b\u304c\u304b\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30b5\u30b8\u30a7\u30b9\u30c8\u6a5f\u80fd\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u5b9f\u969b\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u691c\u7d22\u30af\u30a8\u30ea\u3092\u57fa\u306b\u63d0\u793a\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u5b9f\u969b\u306e\u4f7f\u7528\u72b6\u6cc1\u306b\u57fa\u3065\u3044\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
7. \u7af6\u5408\u30b5\u30a4\u30c8\u306e\u5206\u6790<\/p>\n
\u7af6\u5408\u30b5\u30a4\u30c8\u304c\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
Ahrefs\u3084SEMrush\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3001\u7af6\u5408\u30da\u30fc\u30b8\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8abf\u67fb\u3057\u3001\u305d\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4e2d\u304b\u3089\u7af6\u5408\u304c\u5c11\u306a\u3044\u3082\u306e\u3092\u898b\u3064\u3051\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u7af6\u5408\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u81ea\u5206\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u3079\u304d\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u7af6\u5408\u304c\u907f\u3051\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u4e2d\u306b\u7af6\u5408\u304c\u5c11\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n
8. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b<\/p>\n
\u6700\u5f8c\u306b\u3001\u9078\u5b9a\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u3066\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u81ea\u7136\u306b\u4ed6\u306e\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30f3\u30af\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u591a\u304f\u3001SEO\u52b9\u679c\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u4ed6\u306e\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30f3\u30af\u304c\u96c6\u307e\u308a\u3084\u3059\u304f\u3001\u3053\u308c\u304c\u7d50\u679c\u7684\u306b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u9806\u4f4d\u4e0a\u6607\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u3082\u6e80\u8db3\u3059\u308b\u305f\u3081\u3001\u518d\u8a2a\u554f\u7387\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0a\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3053\u3068\u3067\u3001\u7af6\u5408\u304c\u5c11\u306a\u304f\u3001\u304b\u3064\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306e\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u8cea\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306fSEO\u306e\u57fa\u76e4\u3092\u5f62\u6210\u3057\u3001\u9577\u671f\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
**\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u3069\u306e\u304f\u3089\u3044\u304b\uff1f**
\n\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u5177\u4f53\u7684\u306a\u6570\u5024\u3067\u4e00\u6982\u306b\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u57fa\u6e96\u3092\u8003\u616e\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u6709\u76ca\u3067\u3059\u3002<\/p>\n
1. \u9069\u5ea6\u306a\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0<\/p>\n
\u4f4e\u7af6\u4e89\u30fb\u4e2d\u7a0b\u5ea6\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3000\u6708\u9593\u691c\u7d22\u6570\u304c1,000\u301c10,000\u56de\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u7af6\u5408\u304c\u5c11\u306a\u304f\u3001\u5341\u5206\u306a\u8a2a\u554f\u8005\u3092\u671f\u5f85\u3067\u304d\u308b\u305f\u3081\u3001\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u305f\u3060\u3057\u3001\u30b8\u30e3\u30f3\u30eb\u3084\u696d\u754c\u306b\u3088\u3063\u3066\u306f\u7570\u306a\u308b\u6c34\u6e96\u304c\u9069\u5207\u306a\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30cb\u30c3\u30c1\u5e02\u5834\u306e\u5834\u5408\u3000\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u5e02\u5834\u3084\u5c02\u9580\u7684\u306a\u5206\u91ce\u3067\u306f\u3001\u6708\u9593\u691c\u7d22\u6570\u304c100\u301c1,000\u56de\u3067\u3082\u52b9\u679c\u7684\u306a\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u5834\u5408\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u304c\u660e\u78ba\u3067\u3042\u308a\u3001\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u898b\u8fbc\u307e\u308c\u307e\u3059\u3002<\/p>\n
2. \u30ad\u30fc\u30ef\u30fc\u30c9\u96e3\u6613\u5ea6\uff08Keyword Difficulty, KD\uff09<\/p>\n
\u4f4e\u301c\u4e2d\u7a0b\u5ea6\u306e\u7af6\u4e89\u7387\u3000\u7af6\u4e89\u7387\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u5927\u624b\u4f01\u696d\u3084\u65e2\u5b58\u306e\u4e3b\u8981\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u5f37\u56fa\u306a\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u7bc9\u3044\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u305d\u306e\u305f\u3081\u3001\u65b0\u898f\u53c2\u5165\u8005\u306f\u4f4e\u301c\u4e2d\u7a0b\u5ea6\uff0830\u301c50\u7a0b\u5ea6\u306eKD\uff09\u306e\u7af6\u4e89\u7387\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u306e\u304c\u826f\u3044\u3067\u3059\u3002<\/p>\n
3. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u671f\u5f85<\/p>\n
\u610f\u56f3\u306e\u5408\u81f4\u3000\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5927\u304d\u304f\u3066\u3082\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u304c\u3042\u306a\u305f\u306e\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5408\u81f4\u3057\u306a\u3044\u5834\u5408\u306f\u3001\u52b9\u679c\u304c\u8584\u3044\u3067\u3059\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u76f4\u7d50\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
4. \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\uff08Long-tail Keywords\uff09<\/p>\n
\u8a73\u7d30\u306a\u691c\u7d22\u30af\u30a8\u30ea\u3000\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\uff083\u301c5\u8a9e\u306e\u30d5\u30ec\u30fc\u30ba\uff09\u306f\u3001\u4e00\u822c\u7684\u306b\u4f4e\u7af6\u4e89\u304b\u3064\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306f\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u3084\u8cea\u554f\u306b\u5fdc\u3048\u308b\u3082\u306e\u3067\u3001\u6708\u9593\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c100\u301c1,000\u56de\u7a0b\u5ea6\u3067\u3042\u3063\u3066\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
(a) \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306e\u5206\u6790\u30c4\u30fc\u30eb<\/p>\n
Google Keyword Planner\u3084Ahrefs\u3001SEMrush\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306f\u3001\u5404\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u7af6\u4e89\u7387\u3092\u5177\u4f53\u7684\u306b\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u3001\u4e00\u5b9a\u671f\u9593\u306e\u30e6\u30fc\u30b6\u30fc\u691c\u7d22\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n
(b) \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/p>\n
\u591a\u304f\u306eSEO\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u304c\u884c\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306b\u3088\u308c\u3070\u3001\u9069\u5ea6\u306a\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3068\u7af6\u4e89\u7387\u3092\u6301\u3064\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9078\u5b9a\u304c\u3001\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
(c) \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u95a2\u9023\u6027<\/p>\n
HubSpot\u3084Moz\u306e\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u5177\u4f53\u7684\u304b\u3064\u8a73\u7d30\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u306f\u3001\u4e00\u822c\u7684\u306b\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u304c\u660e\u78ba\u3067\u3042\u308a\u3001\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u306e\u6bb5\u968e\u306b\u8fd1\u3044\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u4e00\u6982\u306b\u306f\u8a00\u3048\u307e\u305b\u3093\u304c\u3001\u6708\u9593\u691c\u7d22\u6570\u304c1,000\u301c10,000\u56de\u7a0b\u5ea6\u3001\u591a\u3059\u304e\u305a\u5c11\u306a\u3059\u304e\u306a\u3044\u4e2d\u7a0b\u5ea6\u306e\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u6301\u3064\u3082\u306e\u304c\u4e00\u822c\u7684\u306b\u7406\u60f3\u7684\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7af6\u4e89\u7387\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3082\u8003\u616e\u306b\u5165\u308c\u3066\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
**\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u8868\u793a\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u306e\u304b\uff1f**
\n\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u8868\u793a\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u89b3\u70b9\u304b\u3089\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u691c\u7d22\u610f\u56f3\u3068\u4e00\u81f4<\/p>\n
\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306f\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e00\u81f4\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u7279\u5b9a\u306e\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u3088\u3046\u3068\u3059\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5165\u529b\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30d5\u30ec\u30fc\u30ba\u3092\u9069\u5207\u306b\u9078\u5b9a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u306b\u76db\u308a\u8fbc\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u305d\u306e\u30da\u30fc\u30b8\u3092\u9ad8\u8a55\u4fa1\u3057\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000<\/p>\n
Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u300cHummingbird\u300d\u3084\u300cBERT\u300d\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u691c\u7d22\u610f\u56f3\u306e\u4e00\u81f4\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u6587\u8108\u3092\u7406\u89e3\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7af6\u4e89\u7387\u3068\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0<\/p>\n
\u7af6\u5408\u304c\u5c11\u306a\u304f\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306e\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u5c11\u306a\u3044\u7af6\u4e89\u76f8\u624b\u3067\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u9ad8\u7af6\u4e89\u7387\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3088\u308a\u3082\u3001\u30cb\u30c3\u30c1\u306a\u304c\u3089\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5341\u5206\u306b\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u3067\u306e\u9ad8\u3044\u30e9\u30f3\u30af\u3092\u53d6\u5f97\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u305f\u3061\u3084SEO\u30c4\u30fc\u30eb\uff08\u4f8b\u3000Ahrefs\u3001SEMrush\uff09\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u96e3\u6613\u5ea6\uff08\u96e3\u6613\u5ea6\u30b9\u30b3\u30a2\uff09\u3068\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u57fa\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u3001\u3053\u308c\u3092\u5229\u7528\u3057\u3066\u7af6\u4e89\u7387\u304c\u4f4e\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
3. \u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9<\/p>\n
\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u306a\u691c\u7d22\u30af\u30a8\u30ea\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u3044\u3082\u306e\u306e\u3001\u7af6\u4e89\u304c\u4f4e\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u5bfe\u3057\u3066\u975e\u5e38\u306b\u5177\u4f53\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u305d\u306e\u305f\u3081\u3001\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000<\/p>\n
\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
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