\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u3068\u306f\u3069\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3055\u308c\u308b\u306e\u304b\uff1f
\n\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306f\u3001\u4e00\u822c\u7684\u306b\u7279\u5b9a\u306e\u671f\u9593\u5185\u3067\u8907\u6570\u56de\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u5229\u7528\u3057\u305f\u308a\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306e\u6570\u3092\u6307\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u6307\u6a19\u306f\u3001\u4f01\u696d\u3084\u30d3\u30b8\u30cd\u30b9\u304c\u3069\u308c\u3060\u3051\u9867\u5ba2\u3092\u7dad\u6301\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u9867\u5ba2\u304c\u63d0\u4f9b\u3055\u308c\u305f\u4fa1\u5024\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306e\u5b9a\u7fa9\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u7d20\u304c\u95a2\u4e0e\u3057\u307e\u3059\u3000<\/p>\n
\u671f\u9593\u306e\u8a2d\u5b9a \u307e\u305a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u7279\u5b9a\u306e\u671f\u9593\u304c\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f1\u30f6\u6708\u30011\u56db\u534a\u671f\u30011\u5e74\u306a\u3069\u30d3\u30b8\u30cd\u30b9\u306e\u6027\u8cea\u3084\u76ee\u7684\u306b\u5fdc\u3058\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30ea\u30d4\u30fc\u30c8\u884c\u52d5\u306e\u5b9a\u7fa9 \u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u898b\u306a\u3055\u308c\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u300c\u884c\u52d5\u300d\u306e\u5b9a\u7fa9\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001\u518d\u5ea6\u306e\u8cfc\u5165\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u518d\u5229\u7528\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u518d\u8a2a\u554f\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u95be\u5024\u306e\u8a2d\u5b9a \u4f55\u56de\u306e\u30ea\u30d4\u30fc\u30c8\u884c\u52d5\u304c\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u898b\u306a\u3055\u308c\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u5177\u4f53\u7684\u306a\u57fa\u6e96\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c1\u30f6\u6708\u306b2\u56de\u4ee5\u4e0a\u306e\u8cfc\u5165\u300d\u3068\u3044\u3063\u305f\u57fa\u6e96\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u91cd\u8981\u6027<\/p>\n
\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3068\u9867\u5ba2\u7ba1\u7406\u306e\u89b3\u70b9\u3067\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u304c\u91cd\u8981\u3068\u3055\u308c\u308b\u7406\u7531\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3000<\/p>\n
\u9867\u5ba2\u7dad\u6301\u306e\u6307\u6a19 \u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u52b9\u7387\u7684\u306a\u6210\u9577\u6226\u7565\u3067\u3059\u3002<\/p>\n
\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306f\u9867\u5ba2\u7dad\u6301\u7387\u3068\u5bc6\u63a5\u306b\u95a2\u4fc2\u3057\u307e\u3059\u3002<\/p>\n
LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a \u30ea\u30d4\u30fc\u30bf\u30fc\u306f\u9577\u671f\u7684\u306b\u30d3\u30b8\u30cd\u30b9\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u53e3\u30b3\u30df\u52b9\u679c \u30ea\u30d4\u30fc\u30bf\u30fc\u306f\u4f01\u696d\u306b\u5bfe\u3057\u3066\u597d\u610f\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u52e7\u3081\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u65b0\u305f\u306a\u9867\u5ba2\u306e\u7372\u5f97\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5e02\u5834\u7af6\u4e89\u529b\u306e\u5f37\u5316 \u7e70\u308a\u8fd4\u3057\u5229\u7528\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u3001\u5e02\u5834\u3067\u306e\u7af6\u4e89\u529b\u304c\u5897\u3057\u307e\u3059\u3002<\/p>\n
\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u95a2\u3059\u308b\u7406\u89e3\u3068\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u53d6\u308b\u3079\u304d\u304b\u3092\u793a\u5506\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u3001\u6709\u52b9\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u5275\u9020\u3084\u30d7\u30ed\u30b0\u30e9\u30e0\u6539\u5584\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306b\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306f\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u793a\u3057\u3001\u4f01\u696d\u306e\u6210\u529f\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u6570\u5024\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u304c\u6301\u7d9a\u7684\u306b\u6210\u9577\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u69cb\u7bc9\u306b\u304a\u3044\u3066\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306b\u6ce8\u76ee\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u306a\u305c\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f
\n\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u3044\u304f\u3064\u304b\u306e\u7406\u7531\u3067\u305d\u306e\u91cd\u8981\u6027\u304c\u969b\u7acb\u3061\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u304c\u91cd\u8981\u3067\u3042\u308b\u7406\u7531\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u7d4c\u6e08\u7684\u5229\u76ca\u306e\u5411\u4e0a
\n\u30ea\u30d4\u30fc\u30bf\u30fc\u306f\u30011\u56de\u9650\u308a\u306e\u9867\u5ba2\u306b\u6bd4\u3079\u3066\u3001\u4e8b\u696d\u306b\u5bfe\u3057\u3066\u6301\u7d9a\u7684\u306a\u53ce\u76ca\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n
\u4e00\u822c\u7684\u306b\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u306f\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u3088\u308a\u3082\u9ad8\u3044\u3068\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u8cbb\u7528\u304c\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6642\u306b\u591a\u304f\u304b\u304b\u308b\u3053\u3068\u304c\u539f\u56e0\u3067\u3059\u3002<\/p>\n
\u30ea\u30d4\u30fc\u30bf\u30fc\u306f\u3059\u3067\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u9ad8\u4fa1\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5fc5\u8981\u3068\u305b\u305a\u306b\u3001\u5b89\u5b9a\u3057\u305f\u53ce\u5165\u6e90\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u6307\u6a19
\n\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5b58\u5728\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3057\u3001\u4fe1\u983c\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u306e\u6307\u6a19\u3068\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u9ad8\u3044\u30ea\u30d4\u30fc\u30bf\u30fc\u7387\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u304a\u3088\u3073\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u304c\u8cea\u306e\u9ad8\u3044\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u7af6\u4e89\u529b\u3084\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u53e3\u30b3\u30df\u52b9\u679c\u306e\u5897\u5927
\n\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u306a\u308b\u9867\u5ba2\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u8005\u306b\u63a8\u85a6\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u3053\u308c\u304c\u53e3\u30b3\u30df\u306b\u3088\u308b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u666e\u53ca\u3057\u305f\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u63a8\u85a6\u306f\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u6e90\u3068\u3057\u3066\u3001\u65b0\u305f\u306a\u6d88\u8cbb\u8005\u3092\u5f15\u304d\u5bc4\u305b\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u4e8b\u696d\u306e\u5b89\u5b9a\u6027\u3068\u8a08\u753b\u6027\u306e\u5411\u4e0a
\n\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u591a\u3044\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u5c06\u6765\u7684\u306a\u53ce\u76ca\u306e\u4e88\u6e2c\u304c\u7acb\u3066\u3084\u3059\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u30ea\u30b9\u30af\u304c\u4f4e\u4e0b\u3057\u307e\u3059\u3002<\/p>\n
\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u5b9a\u671f\u7684\u3067\u4e88\u6e2c\u53ef\u80fd\u306a\u53ce\u5165\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u5728\u5eab\u7ba1\u7406\u3084\u4eba\u6750\u306e\u914d\u7f6e\u306a\u3069\u3001\u7d4c\u55b6\u30ea\u30bd\u30fc\u30b9\u306e\u8a08\u753b\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u7279\u306b\u9577\u671f\u7684\u6226\u7565\u3092\u63cf\u304f\u969b\u306b\u5927\u5909\u6709\u76ca\u3067\u3059\u3002<\/p>\n
\u5e02\u5834\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u4fdd
\n\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306e\u5897\u52a0\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5dee\u5225\u5316\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u3053\u3068\u306e\u8a3c\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u304c\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u306a\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u308c\u306f\u4ed6\u306e\u7af6\u4e89\u76f8\u624b\u3088\u308a\u3082\u4f55\u3089\u304b\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306f\u5358\u306a\u308b\u6570\u5b57\u4ee5\u4e0a\u306e\u610f\u5473\u3092\u6301\u3061\u3001\u4e8b\u696d\u306e\u53ce\u76ca\u6027\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u53e3\u30b3\u30df\u52b9\u679c\u3001\u4e8b\u696d\u306e\u5b89\u5b9a\u6027\u3001\u305d\u3057\u3066\u5e02\u5834\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u306b\u5927\u304d\u304f\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u4f01\u696d\u306f\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u3092\u7a4d\u6975\u7684\u306b\u8ffd\u8de1\u3057\u3001\u5897\u52a0\u3092\u56f3\u308b\u3053\u3068\u304c\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3068\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u6709\u52b9\u304b\uff1f
\n\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3001\u4fa1\u5024\u63d0\u4f9b\u306e\u5f37\u5316\u3001\u305d\u3057\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6700\u9069\u5316\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u6709\u52b9\u306a\u6226\u7565\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba \u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u500b\u3005\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3084\u304a\u3059\u3059\u3081\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5225\u611f\u3092\u6f14\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Forrester Research\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u3088\u308a\u9ad8\u3044\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u5316 \u8fc5\u901f\u3067\u52b9\u679c\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306e\u554f\u984c\u3092\u5373\u5ea7\u306b\u89e3\u6c7a\u3057\u307e\u3059\u3002<\/p>\n
\u5e38\u6642\u5bfe\u5fdc\u53ef\u80fd\u306a\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3084\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306e\u6539\u5584\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 American Express\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u826f\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u7d4c\u9a13\u3092\u6301\u3064\u9867\u5ba2\u306f\u3001\u518d\u5ea6\u5229\u7528\u3059\u308b\u53ef\u80fd\u6027\u304c74%\u9ad8\u304f\u306a\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4fa1\u5024\u63d0\u4f9b\u306e\u5f37\u5316<\/p>\n
\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5c0e\u5165 \u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u3084\u5272\u5f15\u3001\u7279\u5178\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u306e\u8cfc\u5165\u983b\u5ea6\u306b\u5fdc\u3058\u305f\u7279\u5178\u3092\u968e\u5c64\u5316\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u518d\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u308b\u3053\u3068\u304c\u3001\u8907\u6570\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5b9a\u671f\u8cfc\u5165\u30e2\u30c7\u30eb\u306e\u63d0\u6848 \u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5b9a\u671f\u7684\u306a\u5229\u7528\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u30e2\u30c7\u30eb\u306f\u7279\u306b\u6d88\u8017\u54c1\u3084\u7d99\u7d9a\u7684\u306a\u5229\u7528\u304c\u60f3\u5b9a\u3055\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 McKinsey\u306e\u5206\u6790\u3067\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306f\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u3064\u306a\u304c\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6700\u9069\u5316<\/p>\n
\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565 \u30e1\u30fc\u30eb\u3001SNS\u3001\u30a2\u30d7\u30ea\u901a\u77e5\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u307e\u3059\u3002<\/p>\n
\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u63d0\u4f9b\u304c\u9375\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u5b9f\u65bd\u3059\u308b\u4f01\u696d\u306f\u3001\u5358\u4e00\u30c1\u30e3\u30cd\u30eb\u3088\u308a\u308291%\u9ad8\u3044\u9867\u5ba2\u7dad\u6301\u7387\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528 \u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5b9a\u671f\u7684\u306b\u53ce\u96c6\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u53cd\u6620\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u304c\u610f\u898b\u3092\u53cd\u6620\u3067\u304d\u308b\u3068\u611f\u3058\u308b\u3053\u3068\u3067\u3001\u95a2\u4e0e\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Harvard Business Review\u306b\u3088\u308b\u3068\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u8fc5\u901f\u306b\u53cd\u6620\u3059\u308b\u4f01\u696d\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u5411\u4e0a\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u9867\u5ba2\u8996\u70b9\u306e\u4fa1\u5024\u63d0\u4f9b\u3092\u91cd\u8996\u3057\u3001\u9867\u5ba2\u304c\u518d\u3073\u5229\u7528\u3057\u305f\u304f\u306a\u308b\u74b0\u5883\u3092\u6574\u3048\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306e\u5897\u52a0\u306b\u306f\u3001\u4f01\u696d\u3068\u9867\u5ba2\u306e\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u305d\u306e\u305f\u3081\u306b\u306f\u6301\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
\n\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3068\u9867\u5ba2\u7ba1\u7406\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u65b0\u898f\u7372\u5f97\u3088\u308a\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u826f\u304f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u591a\u3044\u3068\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30bf\u30fc\u306f\u53e3\u30b3\u30df\u52b9\u679c\u3092\u751f\u307f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u3082\u5bc4\u4e0e\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3068\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306b\u6ce8\u76ee\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u306e\u6301\u7d9a\u7684\u6210\u9577\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u3068\u306f\u3069\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3055\u308c\u308b\u306e\u304b\uff1f \u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u306f\u3001\u4e00\u822c\u7684\u306b\u7279\u5b9a\u306e\u671f\u9593\u5185\u3067\u8907\u6570\u56de\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u5229\u7528\u3057\u305f\u308a\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306e\u6570\u3092\u6307\u3059\u6307\u6a19\u3067\u3059\u3002 \u3053\u306e\u6307\u6a19\u306f\u3001\u4f01\u696d\u3084\u30d3\u30b8\u30cd\u30b9\u304c\u3069\u308c\u3060\u3051\u9867\u5ba2\u3092\u7dad\u6301\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u9867\u5ba2\u304c\u63d0 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":{"0":"post-1262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news"},"_links":{"self":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1262"}],"version-history":[{"count":0,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1262\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}