\u691c\u7d22\u610f\u56f3\u3068\u306f\u4f55\u3067\u3042\u308a\u3001\u3069\u306e\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f
\n\u691c\u7d22\u610f\u56f3\uff08Search Intent\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4f7f\u7528\u3057\u3066\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3088\u3046\u3068\u3059\u308b\u969b\u306e\u6839\u672c\u7684\u306a\u76ee\u7684\u3084\u7406\u7531\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6c42\u3081\u3001\u4f55\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u6982\u5ff5\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u3092\u6700\u9069\u5316\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u3053\u3067\u306f\u3001\u691c\u7d22\u610f\u56f3\u304c\u3069\u306e\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\u306e\u7a2e\u985e<\/p>\n
\u60c5\u5831\u53d6\u5f97\u578b\uff08Informational Intent\uff09
\n\u30e6\u30fc\u30b6\u30fc\u306f\u7279\u5b9a\u306e\u60c5\u5831\u3092\u5f97\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4e00\u822c\u7684\u306a\u8cea\u554f\u3001\u6982\u5ff5\u306e\u7406\u89e3\u3001\u30cb\u30e5\u30fc\u30b9\u306e\u53d6\u5f97\u306a\u3069\u304c\u3053\u308c\u306b\u5f53\u305f\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u8a73\u7d30\u3067\u6b63\u78ba\u306a\u60c5\u5831\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n
\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u578b\uff08Navigational Intent\uff09
\n\u30e6\u30fc\u30b6\u30fc\u306f\u7279\u5b9a\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u3092\u63a2\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u3053\u308c\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n
\u53d6\u5f15\u578b\uff08Transactional Intent\uff09
\n\u30e6\u30fc\u30b6\u30fc\u306f\u4f55\u3089\u304b\u306e\u53d6\u5f15\u3092\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5546\u54c1\u306e\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3001\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\u304c\u3053\u308c\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u610f\u56f3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u9032\u3081\u308b\u60c5\u5831\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5546\u696d\u8abf\u67fb\u578b\uff08Commercial Investigation\uff09
\n\u30e6\u30fc\u30b6\u30fc\u306f\u8cfc\u5165\u3092\u524d\u63d0\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30ec\u30d3\u30e5\u30fc\u3084\u4fa1\u683c\u6bd4\u8f03\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u8a73\u7d30\u3092\u63a2\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\u304c\u691c\u7d22\u884c\u52d5\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/p>\n
\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3055\u308c\u308b\u60c5\u5831\u306e\u7a2e\u985e
\n\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u691c\u7d22\u610f\u56f3\u306b\u57fa\u3065\u3044\u3066\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<\/p>\n
\u60c5\u5831\u53d6\u5f97\u578b\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u306f\u8a73\u7d30\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u3001\u53d6\u5f15\u578b\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u306f\u5546\u54c1\u30da\u30fc\u30b8\u3084\u8cfc\u5165\u30ea\u30f3\u30af\u304c\u5f37\u8abf\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a
\n\u6b63\u3057\u3044\u691c\u7d22\u610f\u56f3\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u304c\u63d0\u4f9b\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u5fc5\u8981\u3068\u3059\u308b\u60c5\u5831\u3092\u52b9\u7387\u7684\u306b\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u6226\u7565\u3078\u306e\u5f71\u97ff
\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30aa\u30fc\u30ca\u30fc\u3084SEO\u306e\u5c02\u9580\u5bb6\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u52b9\u679c\u7684\u306b\u6700\u9069\u5316\u3057\u3001\u691c\u7d22\u53ef\u8996\u6027\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30a4\u30e0\u30aa\u30f3\u30da\u30fc\u30b8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3078\u306e\u5f71\u97ff
\n\u691c\u7d22\u610f\u56f3\u306b\u5408\u3063\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u304c\u5ef6\u3073\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u5229\u76ca\u304c\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u304c\u91cd\u8981\u306a\u7406\u7531<\/p>\n
\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6b63\u3057\u304f\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u6539\u5584\u3057\u3001\u7d50\u679c\u3068\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3068\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u691c\u7d22\u610f\u56f3\u306b\u57fa\u3065\u304f\u691c\u7d22\u7d50\u679c\u306e\u6700\u9069\u5316\u306f\u3001Google\u304c\u63d0\u5531\u3059\u308b\u300cE-A-T\u300d\uff08Expertise, Authoritativeness, Trustworthiness\uff09\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u305d\u308c\u306b\u3088\u308a\u4fe1\u983c\u6027\u306e\u3042\u308b\u60c5\u5831\u304c\u63d0\u4f9b\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30cb\u30fc\u30ba\u306b\u5373\u3057\u305f\u7d50\u679c\u304c\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0\uff08\u4f8b\u3000BERT\uff09\u306b\u3088\u308a\u3001\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u304c\u98db\u8e8d\u7684\u306b\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u5168\u822c\u7684\u306b\u5411\u4e0a\u3057\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u60c5\u5831\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306b\u3001\u691c\u7d22\u610f\u56f3\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u3092\u76f4\u63a5\u7684\u306b\u5f71\u97ff\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3084SEO\u6226\u7565\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9078\u5b9a\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u52b9\u679c\u7684\u306aSEO\u5bfe\u7b56\u306b\u3064\u306a\u304c\u308b\u306e\u304b\uff1f
\n\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9078\u5b9a\u306f\u3001SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306e\u57fa\u672c\u7684\u304b\u3064\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u5411\u4e0a\u3055\u305b\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u52b9\u679c\u7684\u306aSEO\u5bfe\u7b56\u306b\u304a\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u57fa\u672c<\/p>\n
(1) \u30ea\u30b5\u30fc\u30c1<\/p>\n
\u307e\u305a\u3001\u5bfe\u8c61\u3068\u3059\u308b\u30de\u30fc\u30b1\u30c3\u30c8\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30ea\u30b5\u30fc\u30c1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
Google \u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3001Ahrefs\u3001SEMrush\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u691c\u7d22\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4eba\u6c17\u5ea6\u3084\u7af6\u4e89\u30ec\u30d9\u30eb\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n
(2) \u30e6\u30fc\u30b6\u30fc\u610f\u56f3\u306e\u7406\u89e3<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u80cc\u666f\uff08\u691c\u7d22\u610f\u56f3\uff09\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u300c\u60c5\u5831\u53ce\u96c6\u578b\u300d\u3001\u300c\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u578b\u300d\u3001\u300c\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u578b\u300d\u306b\u5206\u985e\u3055\u308c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
(3) \u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9<\/p>\n
\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u4e00\u822c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u306a\u304f\u3001\u5177\u4f53\u6027\u306e\u9ad8\u3044\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u547c\u3073\u8fbc\u3081\u307e\u3059\u3002<\/p>\n
2. \u52b9\u679c\u7684\u306a\u6226\u7565<\/p>\n
(1) \u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306e\u6574\u5408\u6027<\/p>\n
\u9078\u5b9a\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u306b\u3082\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u305f\u3081\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30bf\u30a4\u30c8\u30eb\u3001\u898b\u51fa\u3057\u3001\u672c\u6587\u3001\u30e1\u30bf\u30c7\u30fc\u30bf\u306b\u81ea\u7136\u306b\u7d44\u307f\u8fbc\u307e\u308c\u308b\u3088\u3046\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u904e\u5270\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a70\u3081\u8fbc\u307f\u306f\u3001\u9006\u52b9\u679c\u3092\u62db\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
(2) \u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316<\/p>\n
\u691c\u7d22\u30c8\u30ec\u30f3\u30c9\u306f\u5e38\u306b\u5909\u52d5\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5b9a\u671f\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u3001SEO\u6226\u7565\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
3. \u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u6839\u62e0<\/p>\n
(1) \u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u9032\u5316<\/p>\n
Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u7406\u89e3\u3057\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u5411\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u80cc\u666f\u306b\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3084AI\u306e\u9032\u5c55\u304c\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
(2) \u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/p>\n
\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u901a\u3058\u3066\u3001\u6b63\u78ba\u306a\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3053\u3068\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u3064\u307e\u308a\u3001\u691c\u7d22\u610f\u56f3\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u5411\u4e0a\u3084\u9577\u671f\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
(3) ROI\u306e\u5411\u4e0a<\/p>\n
\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306f\u3001\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROI\uff09\u306e\u5411\u4e0a\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n
\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u524a\u6e1b\u3057\u3001\u6700\u9069\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066SEO\u6295\u8cc7\u306e\u56de\u53ce\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306f\u3001SEO\u6226\u7565\u306e\u6210\u529f\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u610f\u56f3\u3092\u7406\u89e3\u3057\u3001\u6642\u6d41\u306b\u5fdc\u3058\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u306b\u9078\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u9032\u5316\u3092\u7406\u89e3\u3057\u3001\u5e38\u306b\u6700\u9069\u5316\u3092\u7d9a\u3051\u308b\u59ff\u52e2\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u81a8\u5927\u306a\u60c5\u5831\u306e\u4e2d\u304b\u3089\u6700\u9069\u306a\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304b\uff1f
\n\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u81a8\u5927\u306a\u60c5\u5831\u306e\u4e2d\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u306b\u6cbf\u3063\u305f\u6700\u9069\u306a\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3068\u6280\u8853\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u52d5\u4f5c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u305d\u306e\u4e3b\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3068\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u30af\u30ed\u30fc\u30ea\u30f3\u30b0 (Crawling)<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30a6\u30a7\u30d6\u30af\u30ed\u30fc\u30e9\u30fc\uff08\u30dc\u30c3\u30c8\uff09\u3092\u4f7f\u7528\u3057\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u60c5\u5831\u3092\u5de1\u56de\u3057\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3092\u767a\u898b\u3057\u307e\u3059\u3002<\/p>\n
\u30af\u30ed\u30fc\u30e9\u30fc\u306fURL\u30ea\u30b9\u30c8\u3092\u6301\u3061\u3001\u305d\u3053\u304b\u3089\u65b0\u3057\u3044\u30ea\u30f3\u30af\u3092\u305f\u3069\u3063\u3066\u6b21\u3005\u306b\u30da\u30fc\u30b8\u3092\u8a2a\u554f\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30af\u30ed\u30fc\u30ea\u30f3\u30b0\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u65b0\u3057\u3044\u60c5\u5831\u3092\u5e38\u306b\u53ce\u96c6\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u6700\u65b0\u306b\u4fdd\u3064\u305f\u3081\u306b\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u5316 (Indexing)<\/p>\n
\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3001\u7406\u89e3\u3057\u3084\u3059\u3044\u5f62\u5f0f\u306b\u5909\u63db\u3055\u308c\u3066\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3068\u3057\u3066\u4fdd\u5b58\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306f\u3001\u60c5\u5831\u306e\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3042\u308a\u3001\u691c\u7d22\u6642\u306b\u8fc5\u901f\u306a\u60c5\u5831\u53d6\u5f97\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u5316\u306b\u3088\u308a\u3001\u60c5\u5831\u306e\u691c\u7d22\u304c\u52b9\u7387\u5316\u3057\u3001\u9ad8\u901f\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u60c5\u5831\u304c\u968e\u5c64\u5316\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u7d50\u679c\u3092\u7d20\u65e9\u304f\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0 (Search Algorithms)<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30af\u30a8\u30ea\u306b\u57fa\u3065\u3044\u3066\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u5185\u306e\u60c5\u5831\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u3057\u3001\u6700\u9069\u306a\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u95a2\u9023\u6027\u3001\u4eba\u6c17\u5ea6\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u4fe1\u983c\u6027\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u304c\u8003\u616e\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u7d76\u3048\u305a\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u3092\u76ee\u6307\u3057\u3066\u3001\u6a5f\u68b0\u5b66\u7fd2\u3084\u4eba\u5de5\u77e5\u80fd\u3092\u6d3b\u7528\u3057\u3001\u6587\u8108\u3084\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3 (Understanding User Intent)<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u5358\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u30de\u30c3\u30c1\u30f3\u30b0\u306b\u4f9d\u5b58\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306e\u6587\u8108\u3084\u904e\u53bb\u306e\u691c\u7d22\u5c65\u6b74\u3001\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u60c5\u5831\u306a\u3069\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u3088\u308a\u610f\u5473\u306e\u3042\u308b\u691c\u7d22\u7d50\u679c\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u57fa\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u8abf\u6574\u3057\u7d9a\u3051\u3066\u304a\u308a\u3001\u7279\u306b\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u6280\u8853\u304c\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d50\u679c\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba (Personalization)<\/p>\n
\u691c\u7d22\u7d50\u679c\u306f\u3001\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u904e\u53bb\u306e\u691c\u7d22\u5c65\u6b74\u3084\u5730\u7406\u7684\u4f4d\u7f6e\u3001\u4f7f\u7528\u8a00\u8a9e\u306a\u3069\u304c\u8003\u616e\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u306b\u8fc5\u901f\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u7d50\u679c\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u8cea\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u81a8\u5927\u306a\u30a6\u30a7\u30d6\u4e0a\u306e\u60c5\u5831\u304b\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6709\u76ca\u3067\u3057\u304b\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n
\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u4f34\u3044\u3001\u3053\u308c\u3089\u306e\u65b9\u6cd5\u3084\u6280\u8853\u3082\u7d76\u3048\u305a\u9032\u5316\u3057\u7d9a\u3051\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u691c\u7d22\u4f53\u9a13\u304c\u5b9f\u73fe\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u4ed5\u7d44\u307f\u306f\u3069\u306e\u3088\u3046\u306b\u9032\u5316\u3057\u3066\u304d\u305f\u306e\u304b\u3001\u307e\u305f\u305d\u306e\u672a\u6765\u306f\u3069\u3046\u306a\u308b\u306e\u304b\uff1f
\n\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u3057\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u3057\u3066\u9032\u5316\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n
\u305d\u306e\u9032\u5316\u306e\u6b74\u53f2\u306f\u3001\u5927\u304d\u304f\u3044\u304f\u3064\u304b\u306e\u6bb5\u968e\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u521d\u671f\u306e\u6bb5\u968e\u3000\u5358\u7d14\u306a\u30de\u30c3\u30c1\u30f3\u30b0
\n\u6700\u521d\u671f\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u5358\u306b\u691c\u7d22\u30af\u30a8\u30ea\u3068\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30c6\u30ad\u30b9\u30c8\u3092\u5358\u8a9e\u3054\u3068\u306b\u4e00\u81f4\u3055\u305b\u308b\u3082\u306e\u3067\u3057\u305f\u3002<\/p>\n
\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u5358\u8a9e\u306e\u51fa\u73fe\u983b\u5ea6\u3084\u51fa\u73fe\u4f4d\u7f6e\u306b\u57fa\u3065\u3044\u3066\u691c\u7d22\u7d50\u679c\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n
\u4ee3\u8868\u7684\u306a\u3082\u306e\u306bAltaVista\u3084Infoseek\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u51fa\u73fe\u7387\u3092\u4e3b\u306a\u57fa\u6e96\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n
\u3053\u306e\u65b9\u6cd5\u306f\u7c21\u5358\u3067\u3059\u304c\u3001\u30b9\u30d1\u30e0\u306e\u591a\u767a\u3084\u95a2\u9023\u6027\u306e\u4f4e\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u306b\u8868\u793a\u3057\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u554f\u984c\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n
\u30ea\u30f3\u30af\u5206\u6790\u306e\u5c0e\u5165\u3000PageRank
\n1990\u5e74\u4ee3\u5f8c\u534a\u3001Google\u304c\u767b\u5834\u3057\u3001\u30ea\u30f3\u30af\u5206\u6790\u306b\u57fa\u3065\u304fPageRank\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002<\/p>\n
PageRank\u306f\u3001\u4ed6\u306e\u30da\u30fc\u30b8\u304b\u3089\u3069\u308c\u3060\u3051\u30ea\u30f3\u30af\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u57fa\u306b\u30da\u30fc\u30b8\u306e\u91cd\u8981\u5ea6\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u30ea\u30f3\u30af\u306e\u8cea\u3068\u91cf\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u306b\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n
\u3053\u306e\u753b\u671f\u7684\u306a\u65b9\u6cd5\u306f\u3001\u691c\u7d22\u7d50\u679c\u306e\u6539\u5584\u306b\u5927\u304d\u304f\u5bc4\u4e0e\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u610f\u5473\u89e3\u6790\u3068ML\u306e\u5c0e\u5165
\n\u305d\u306e\u5f8c\u3001\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u610f\u5473\u89e3\u6790\uff08\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u691c\u7d22\uff09\u3092\u53d6\u308a\u5165\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u5358\u7d14\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4e00\u81f4\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3084\u95a2\u9023\u3059\u308b\u30c8\u30d4\u30c3\u30af\u3082\u8003\u616e\u306b\u5165\u308c\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u6a5f\u68b0\u5b66\u7fd2\uff08ML\uff09\u3084\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u306e\u6280\u8853\u304c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u7d44\u307f\u8fbc\u307e\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30af\u30a8\u30ea\u51e6\u7406\u3068\u7d50\u679c\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n
Google\u306eHummingbird\u3084RankBrain\u306f\u305d\u306e\u4ee3\u8868\u4f8b\u3067\u3059\u3002<\/p>\n
\u6700\u65b0\u306e\u9032\u5316\u3000BERT\u3068AI\u306e\u6d3b\u7528
\n\u6700\u8fd1\u3067\u306f\u3001Google\u304cBERT\uff08Bidirectional Encoder Representations from Transformers\uff09\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
BERT\u306f\u3001\u6587\u306e\u524d\u5f8c\u5de6\u53f3\u306e\u6587\u8108\u3092\u7406\u89e3\u3057\u3001\u81ea\u7136\u8a00\u8a9e\u306e\u5fae\u5999\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u8cea\u554f\u306b\u5bfe\u5fdc\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u672a\u6765
\n\u672a\u6765\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001AI\u3068Deep Learning\u306e\u3055\u3089\u306a\u308b\u9032\u5316\u306b\u3088\u3063\u3066\u3001\u3055\u3089\u306b\u9ad8\u7cbe\u5ea6\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u6b21\u306e\u70b9\u3067\u3059\u3000<\/p>\n
\u81ea\u7136\u8a00\u8a9e\u7406\u89e3\u306e\u5411\u4e0a\u3000AI\u306f\u8a00\u8a9e\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3001\u6bd4\u55a9\u3001\u8a00\u3044\u56de\u3057\u3092\u307e\u3059\u307e\u3059\u7406\u89e3\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30af\u30a8\u30ea\u306e\u80cc\u5f8c\u306b\u3042\u308b\u610f\u56f3\u3092\u3088\u308a\u6b63\u78ba\u306b\u89e3\u91c8\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30de\u30eb\u30c1\u30e2\u30fc\u30c0\u30eb\u691c\u7d22\u3000\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u753b\u50cf\u3084\u97f3\u58f0\u306a\u3069\u7570\u306a\u308b\u5f62\u5f0f\u306e\u60c5\u5831\u3082\u7d71\u5408\u3057\u3066\u89e3\u6790\u3057\u3001\u691c\u7d22\u7d50\u679c\u3092\u63d0\u793a\u3059\u308b\u80fd\u529b\u304c\u5411\u4e0a\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u6df1\u5316\u3000\u30e6\u30fc\u30b6\u30fc\u306e\u904e\u53bb\u306e\u691c\u7d22\u5c65\u6b74\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u3001\u3088\u308a\u500b\u5225\u5316\u3055\u308c\u305f\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u975e\u30c6\u30ad\u30b9\u30c8\u30c7\u30fc\u30bf\u306e\u691c\u7d22\u306e\u9032\u5316\u3000\u97f3\u58f0\u3084\u52d5\u753b\u3092\u542b\u3080\u975e\u30c6\u30ad\u30b9\u30c8\u30e1\u30c7\u30a3\u30a2\u306e\u691c\u7d22\u6280\u8853\u3082\u9032\u5316\u3057\u3001\u3053\u308c\u3089\u30e1\u30c7\u30a3\u30a2\u306e\u5185\u5bb9\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u89e3\u6790\u3057\u3066\u5229\u7528\u8005\u306b\u63d0\u793a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u9032\u5316\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3088\u308a\u591a\u69d8\u3067\u8c4a\u304b\u306a\u60c5\u5831\u306b\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u672a\u6765\u3092\u63cf\u304f\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u6839\u62e0\u3068\u3057\u3066\u306f\u3001\u5404\u6280\u8853\u9032\u6b69\u306e\u8ad6\u6587\u3084\u4f01\u696d\u306e\u516c\u5f0f\u767a\u8868\u3001AI\u7814\u7a76\u306e\u65b9\u5411\u6027\u306a\u3069\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7279\u306bGoogle\u306e\u516c\u5f0f\u30d6\u30ed\u30b0\u3084AI\u7814\u7a76\u306e\u8ad6\u6587\uff08\u4f8b\u3000BERT\u306b\u95a2\u3059\u308b\u8ad6\u6587\uff09\u304c\u5177\u4f53\u7684\u306a\u6839\u62e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306b\u3001\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u9032\u5316\u306f\u3001\u3088\u308a\u4eba\u9593\u306e\u601d\u8003\u904e\u7a0b\u306b\u8fd1\u3065\u304d\u3001\u60c5\u5831\u3092\u81ea\u7531\u306b\u64cd\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
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