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2. \u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u9054\u6210<\/p>\n
\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3059\u308b\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u306b\u5373\u3057\u305f\u6b63\u78ba\u306a\u60c5\u5831\u3084\u88fd\u54c1\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u8a2a\u554f\u8005\u304c\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u306b\u8ee2\u63db\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001\u8cfc\u5165\u610f\u56f3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306b\u9069\u3057\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n
3. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u8a55\u4fa1\u5411\u4e0a<\/p>\n
Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u91cd\u8996\u3057\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3064\u307e\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u6e80\u305f\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u3063\u3066\u3088\u308a\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u6700\u3082\u95a2\u9023\u6027\u304c\u9ad8\u304f\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001SEO\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. \u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6539\u5584<\/p>\n
\u691c\u7d22\u610f\u56f3\u306e\u5206\u6790\u3092\u901a\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3084\u554f\u984c\u70b9\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u3079\u304d\u304b\u3001\u3069\u306e\u89d2\u5ea6\u304b\u3089\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u3079\u304d\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7d50\u679c\u3068\u3057\u3066\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30d5\u30a3\u30c3\u30c8\u3057\u305f\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u751f\u6210\u53ef\u80fd\u3068\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
5. \u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u4fdd<\/p>\n
\u540c\u3058\u5e02\u5834\u3067\u7af6\u3044\u5408\u3046\u30e9\u30a4\u30d0\u30eb\u304c\u3044\u308b\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3089\u308c\u308b\u4f01\u696d\u306f\u3001\u5e02\u5834\u5185\u3067\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7bc9\u304f\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0 Google\u306f\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u30012019\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305fBERT\uff08Bidirectional Encoder Representations from Transformers\uff09\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u3092\u901a\u3057\u3066\u691c\u7d22\u30af\u30a8\u30ea\u306e\u6587\u8108\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3088\u3046\u3068\u3059\u308b\u8a66\u307f\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790 \u591a\u304f\u306e\u8abf\u67fb\u304c\u793a\u3059\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u691c\u7d22\u7d50\u679c\u306b\u5bfe\u3059\u308b\u671f\u5f85\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u60c5\u5831\u304c\u63d0\u4f9b\u3055\u308c\u306a\u3044\u3068\u3059\u3050\u306b\u5225\u306e\u691c\u7d22\u7d50\u679c\u306b\u79fb\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u76f4\u5e30\u7387\u306e\u30c7\u30fc\u30bf\u304b\u3089\u3082\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u7406\u7531\u3068\u6839\u62e0\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u691c\u7d22\u610f\u56f3\u306e\u5206\u6790\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5897\u52a0\u3001SEO\u306e\u6700\u9069\u5316\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u5411\u4e0a\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u7acb\u306b\u4e0d\u53ef\u6b20\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3053\u3068\u304c\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\u3092\u3069\u306e\u3088\u3046\u306b\u5206\u6790\u3059\u308b\u306e\u3067\u3059\u304b\uff1f
\n\u691c\u7d22\u610f\u56f3\u306e\u5206\u6790\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5165\u529b\u3057\u305f\u30af\u30a8\u30ea\u304b\u3089\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u76ee\u7684\u3084\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u9069\u5207\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u691c\u7d22\u610f\u56f3\u306e\u5206\u6790\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u691c\u7d22\u610f\u56f3\u306e\u5206\u985e<\/p>\n
\u691c\u7d22\u610f\u56f3\u306f\u4e00\u822c\u7684\u306b\u4ee5\u4e0b\u306e3\u3064\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3000<\/p>\n
\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\uff08Navigational\uff09 \u7279\u5b9a\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u3044\u3068\u3044\u3046\u610f\u56f3\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300cFacebook \u30ed\u30b0\u30a4\u30f3\u300d\u306a\u3069\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30ca\u30eb\uff08Informational\uff09 \u60c5\u5831\u3092\u63a2\u3057\u3066\u3044\u308b\u610f\u56f3\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u5929\u6c17\u4e88\u5831 \u6771\u4eac\u300d\u3084\u300c\u691c\u7d22\u610f\u56f3\u3068\u306f\u300d\u306a\u3069\u3002<\/p>\n
\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30ca\u30eb\uff08Transactional\uff09 \u4f55\u3089\u304b\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u305f\u3044\u610f\u56f3\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300ciPhone 13 \u8cfc\u5165\u300d\u3084\u300c\u30d4\u30b6 \u6ce8\u6587\u300d\u306a\u3069\u3002<\/p>\n
2. \u30af\u30a8\u30ea\u306e\u5206\u6790<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u89e3\u6790 \u30af\u30a8\u30ea\u306b\u542b\u307e\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u5c5e\u3059\u308b\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u8cfc\u5165\u300d\u300c\u4e88\u7d04\u300d\u306a\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30ca\u30eb\u610f\u56f3\u3092\u793a\u3059\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u6587\u8108\u306e\u7406\u89e3 \u30af\u30a8\u30ea\u306e\u6587\u8108\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u95a2\u9023\u3059\u308b\u691c\u7d22\u5c65\u6b74\u3084\u4f4d\u7f6e\u60c5\u5831\u3001\u30c7\u30d0\u30a4\u30b9\u60c5\u5831\u306a\u3069\u3092\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n
3. \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790<\/p>\n
\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3068\u6ede\u5728\u6642\u9593 \u691c\u7d22\u7d50\u679c\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u7387\u3084\u3001\u30da\u30fc\u30b8\u306b\u6ede\u5728\u3059\u308b\u6642\u9593\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u63d0\u4f9b\u3055\u308c\u305f\u60c5\u5831\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u5c65\u6b74\u3068\u30d1\u30bf\u30fc\u30f3 \u30e6\u30fc\u30b6\u30fc\u306e\u904e\u53bb\u306e\u691c\u7d22\u5c65\u6b74\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3057\u3001\u985e\u4f3c\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u610f\u56f3\u3092\u63a8\u6e2c\u3057\u307e\u3059\u3002<\/p>\n
4. \u6a5f\u68b0\u5b66\u7fd2\u3068\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09<\/p>\n
\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb \u691c\u7d22\u610f\u56f3\u3092\u81ea\u52d5\u7684\u306b\u5206\u985e\u3059\u308b\u305f\u3081\u306b\u3001\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u8fc5\u901f\u306b\u5206\u6790\u3057\u3001\u610f\u56f3\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u81ea\u7136\u8a00\u8a9e\u51e6\u7406 NLP\u6280\u8853\u3092\u7528\u3044\u3066\u3001\u30af\u30a8\u30ea\u306e\u610f\u5473\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u6587\u8108\u3092\u8003\u616e\u3057\u305f\u610f\u56f3\u306e\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
5. \u6839\u62e0\u3068\u5b9f\u7528\u6027<\/p>\n
\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1 \u691c\u7d22\u610f\u56f3\u306e\u5206\u6790\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u305f\u3081\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u6b63\u78ba\u306a\u610f\u56f3\u306e\u7279\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a \u691c\u7d22\u610f\u56f3\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u3001\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
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