\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f
\n\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u306b\u5bfe\u3057\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u60c5\u5831\u3092\u76f4\u63a5\u7684\u304b\u3064\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5f62\u3067\u4f1d\u3048\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u4e3b\u306b\u4ee5\u4e0b\u306e\u76ee\u7684\u3067\u5b9f\u65bd\u3055\u308c\u307e\u3059\u3000<\/p>\n
\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u30fb\u7dad\u6301\u3000\u5b9a\u671f\u7684\u306a\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u66f4\u65b0\u60c5\u5831\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n
\u8ca9\u58f2\u4fc3\u9032\u3000\u65b0\u88fd\u54c1\u306e\u7d39\u4ecb\u3001\u7279\u5225\u30bb\u30fc\u30eb\u3001\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u3092\u901a\u77e5\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u559a\u8d77\u3057\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3000\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u4fa1\u5024\u3092\u7e70\u308a\u8fd4\u3057\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u8a8d\u77e5\u5ea6\u3084\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u53ce\u96c6\u3000\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u8abf\u67fb\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u610f\u898b\u3084\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u8981\u306a\u8981\u7d20<\/p>\n
\u30ea\u30b9\u30c8\u306e\u69cb\u7bc9\u3068\u7ba1\u7406\u3000\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u53ce\u96c6\u30fb\u7ba1\u7406\u3057\u307e\u3059\u3002<\/p>\n
\u30aa\u30d7\u30c8\u30a4\u30f3\uff08\u4e8b\u524d\u540c\u610f\uff09\u65b9\u5f0f\u304c\u4e00\u822c\u7684\u3067\u3001\u9867\u5ba2\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u5c0a\u91cd\u3057\u307e\u3059\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3000\u9867\u5ba2\u306e\u540d\u524d\u3084\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u500b\u5225\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3000\u9867\u5ba2\u3092\u7570\u306a\u308b\u5c5e\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3000\u7279\u5b9a\u306e\u30c8\u30ea\u30ac\u30fc\uff08\u4f8b\u3000\u8cfc\u8cb7\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3001\u65b0\u898f\u767b\u9332\u6642\u306e\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\uff09\u306b\u5fdc\u3058\u3066\u3001\u81ea\u52d5\u7684\u306b\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u5206\u6790\u3068\u6539\u5584\u3000\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u30fb\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5229\u70b9<\/p>\n
\u30b3\u30b9\u30c8\u52b9\u7387\u306e\u9ad8\u3055\u3000\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u3001\u4f4e\u30b3\u30b9\u30c8\u3067\u5927\u898f\u6a21\u306a\u30ea\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u9ad8\u3044ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3000\u591a\u304f\u306e\u8abf\u67fb\u3067\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u6bd4\u3079\u3066\u9ad8\u3044ROI\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001DMA\uff08Data & Marketing Association\uff09\u306e\u8abf\u67fb\u3067\u306f\u3001\u5e73\u5747\u7684\u306aROI\u304c$42 per $1 spent\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u76f4\u63a5\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3000\u9867\u5ba2\u306e\u30e1\u30fc\u30eb\u30dc\u30c3\u30af\u30b9\u306b\u76f4\u63a5\u5c4a\u304f\u305f\u3081\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u78ba\u5b9f\u306b\u4f1d\u308f\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n
\u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u679c\u3000\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u5206\u6790\u30fb\u6539\u5584\u3067\u304d\u308b\u305f\u3081\u3001\u6226\u7565\u306e\u6700\u9069\u5316\u304c\u5bb9\u6613\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u30a8\u30d3\u30c7\u30f3\u30b9<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6709\u52b9\u6027\u3092\u88cf\u4ed8\u3051\u308b\u7814\u7a76\u3084\u7d71\u8a08\u30c7\u30fc\u30bf\u304c\u591a\u6570\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u4ee3\u8868\u7684\u306a\u3082\u306e\u3092\u6319\u3052\u307e\u3059\u3000<\/p>\n
DMA\uff08Data & Marketing Association\uff09\u306e\u8abf\u67fb\u3000\u524d\u8ff0\u306e\u901a\u308a\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e73\u5747\u7684\u306aROI\u306f$42 per $1 spent\u3068\u3055\u308c\u3001\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u51cc\u99d5\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
Campaign Monitor\u306e\u30ec\u30dd\u30fc\u30c8\u3000\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u3001\u4e00\u822c\u7684\u306a\u30e1\u30fc\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u958b\u5c01\u7387\u304c29%\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c41%\u9ad8\u3044\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
HubSpot\u306e\u8abf\u67fb\u3000\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30e9\u30a4\u30d6\u30a4\u30d9\u30f3\u30c8\u3088\u308a\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
Statista\u306e\u30c7\u30fc\u30bf\u3000\u4e16\u754c\u4e2d\u3067\u9001\u4fe1\u3055\u308c\u308b\u30e1\u30fc\u30eb\u306e\u6570\u306f\u5e74\u9593\u7d043000\u5104\u901a\u306b\u9054\u3057\u3001\u305d\u306e\u6570\u306f\u4eca\u5f8c\u3082\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e1\u30fc\u30eb\u304c\u4f9d\u7136\u3068\u3057\u3066\u4e3b\u8981\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\u3067\u3042\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6ce8\u610f\u70b9<\/p>\n
\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u7559\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3000<\/p>\n
\u30b9\u30d1\u30e0\u5bfe\u7b56\u306e\u9075\u5b88\u3000\u5404\u56fd\u306e\u6cd5\u898f\u5236\uff08\u4f8b\u3000CAN-SPAM\u6cd5\u3001GDPR\uff09\u3092\u9075\u5b88\u3057\u3001\u9867\u5ba2\u306e\u540c\u610f\u3092\u5f97\u305f\u4e0a\u3067\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3000\u4fa1\u5024\u306e\u3042\u308b\u3001\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u7dad\u6301\u3057\u3001\u96e2\u8131\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n
\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u3000\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u30e1\u30fc\u30eb\u3092\u95b2\u89a7\u3059\u308b\u305f\u3081\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306e\u63a1\u7528\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9069\u5207\u306b\u5b9f\u65bd\u3059\u308c\u3070\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u5f37\u529b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3084\u8ca9\u58f2\u4fc3\u9032\u306b\u304a\u3044\u3066\u3001\u6226\u7565\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u8a08\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f
\n\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u7d30\u90e8\u3078\u306e\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u6210\u529f\u3059\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u306a\u8981\u7d20\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a<\/p>\n
\u307e\u305a\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u5b9a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u88fd\u54c1\u306e\u8ca9\u58f2\u4fc3\u9032\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u914d\u4fe1\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u8a08\u3084\u8a55\u4fa1\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u76ee\u6a19\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3001KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3082\u9069\u5207\u306b\u8a2d\u5b9a\u3067\u304d\u3001\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
2. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4e00\u5f8b\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u306a\u3069\u3092\u57fa\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u308b\u305f\u3081\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u9b45\u529b\u7684\u306a\u4ef6\u540d\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/p>\n
\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u9b45\u529b\u7684\u306a\u4ef6\u540d\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u3067\u8208\u5473\u3092\u5f15\u304f\u4ef6\u540d\u3092\u4f5c\u6210\u3057\u3001\u53ef\u80fd\u3067\u3042\u308c\u3070\u53d7\u4fe1\u8005\u306e\u540d\u524d\u3084\u500b\u5225\u306e\u60c5\u5831\u3092\u542b\u3081\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u3001\u53d7\u4fe1\u8005\u306b\u7279\u5225\u611f\u3092\u4e0e\u3048\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4ef6\u540d\u306f\u958b\u5c01\u7387\u3092\u6700\u592726%\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<\/p>\n
\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u306f\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308a\u3001\u8208\u5473\u6df1\u3044\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n
\u60c5\u5831\u63d0\u4f9b\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3001\u7279\u5178\u3084\u5272\u5f15\u306e\u63d0\u4f9b\u306a\u3069\u3001\u53d7\u4fe1\u8005\u306e\u30cb\u30fc\u30ba\u3084\u8208\u5473\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6709\u76ca\u3067\u3042\u308c\u3070\u3001\u8aad\u8005\u306f\u30e1\u30fc\u30eb\u3092\u671f\u5f85\u3057\u3001\u4f01\u696d\u3078\u306e\u4fe1\u983c\u611f\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
5. \u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3068\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc<\/p>\n
\u30e1\u30fc\u30eb\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u8aad\u307f\u3084\u3059\u3055\u3092\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u753b\u50cf\u3084\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u52b9\u679c\u7684\u306b\u4f7f\u7528\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u4e00\u81f4\u3057\u305f\u30c7\u30b6\u30a4\u30f3\u3092\u5fc3\u304c\u3051\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u306e\u8868\u793a\u3082\u8003\u616e\u3057\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u3082\u5feb\u9069\u306b\u95b2\u89a7\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u5b9f\u969b\u3001\u5168\u4f53\u306e\u30e1\u30fc\u30eb\u306e\u7d04\u534a\u5206\u304c\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u958b\u5c01\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u306f\u5fc5\u9808\u3067\u3059\u3002<\/p>\n
6. \u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u306e\u8a2d\u7f6e<\/p>\n
\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u660e\u78ba\u3067\u5177\u4f53\u7684\u306aCTA\u3092\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u3001\u300c\u8a73\u7d30\u3092\u898b\u308b\u300d\u3001\u300c\u767b\u9332\u3059\u308b\u300d\u306a\u3069\u3001\u53d7\u4fe1\u8005\u306b\u53d6\u3063\u3066\u307b\u3057\u3044\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u660e\u793a\u3057\u307e\u3059\u3002<\/p>\n
CTA\u30dc\u30bf\u30f3\u306f\u8996\u899a\u7684\u306b\u76ee\u7acb\u3064\u4f4d\u7f6e\u306b\u914d\u7f6e\u3057\u3001\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u3044\u30c7\u30b6\u30a4\u30f3\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
7. \u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u914d\u4fe1\u983b\u5ea6\u306e\u6700\u9069\u5316<\/p>\n
\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u3092\u78ba\u8a8d\u3057\u3084\u3059\u3044\u6642\u9593\u5e2f\u3084\u66dc\u65e5\u3092\u9078\u5b9a\u3057\u3001\u904e\u5270\u306a\u914d\u4fe1\u3092\u907f\u3051\u308b\u3053\u3068\u3067\u3001\u30b9\u30d1\u30e0\u3068\u8a8d\u8b58\u3055\u308c\u308b\u30ea\u30b9\u30af\u3092\u4f4e\u6e1b\u3057\u307e\u3059\u3002<\/p>\n
\u30d9\u30b9\u30c8\u306a\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u696d\u754c\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001A\/B\u30c6\u30b9\u30c8\u3092\u6d3b\u7528\u3057\u3066\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n
8. A\/B\u30c6\u30b9\u30c8\u3068\u30c7\u30fc\u30bf\u5206\u6790<\/p>\n
\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u7570\u306a\u308b\u8981\u7d20\uff08\u4ef6\u540d\u3001\u5185\u5bb9\u3001\u30c7\u30b6\u30a4\u30f3\u3001CTA\u306a\u3069\uff09\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u30c6\u30b9\u30c8\u7d50\u679c\u3092\u57fa\u306b\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
9. \u6cd5\u4ee4\u9075\u5b88\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u78ba\u4fdd<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u95a2\u9023\u3059\u308b\u6cd5\u4ee4\uff08\u4f8b\u3048\u3070\u3001GDPR\u3084CAN-SPAM\u6cd5\uff09\u3092\u9075\u5b88\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u53d7\u4fe1\u8005\u306e\u540c\u610f\u3092\u5f97\u308b\u3001\u660e\u78ba\u306a\u9000\u4f1a\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3001\u500b\u4eba\u60c5\u5831\u3092\u9069\u5207\u306b\u7ba1\u7406\u3059\u308b\u306a\u3069\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306b\u914d\u616e\u3057\u305f\u904b\u7528\u304c\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
10. \u81ea\u52d5\u5316\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u5f37\u5316<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u4fe1\u8005\u306e\u884c\u52d5\u3084\u5c5e\u6027\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u7684\u306b\u9001\u4fe1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u8a95\u751f\u65e5\u306e\u304a\u795d\u3044\u30e1\u30fc\u30eb\u306a\u3069\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u3053\u308c\u3089\u306e\u624b\u6cd5\u306f\u3001\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u3084\u5b9f\u8df5\u8005\u306e\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001HubSpot\u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u304c\u4e00\u822c\u7684\u306a\u30e1\u30fc\u30eb\u3088\u308a\u3082\u9ad8\u3044\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u3092\u793a\u3059\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001Mailchimp\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3057\u305f\u30e1\u30fc\u30eb\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001A\/B\u30c6\u30b9\u30c8\u3092\u901a\u3058\u305f\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u78ba\u7acb\u3055\u308c\u305f\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u8a08\u306b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u3001\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u8996\u899a\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6\u3001\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u5206\u6790\u3001\u6cd5\u4ee4\u9075\u5b88\u306a\u3069\u3001\u591a\u5c90\u306b\u308f\u305f\u308b\u8981\u7d20\u304c\u95a2\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u6d3b\u7528\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\uff1f
\n\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u9b45\u529b\u7684\u306a\u4ef6\u540d\u306e\u4f5c\u6210<\/p>\n
\u65b9\u6cd5
\n– \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba \u53d7\u4fe1\u8005\u306e\u540d\u524d\u3084\u8cfc\u8cb7\u5c65\u6b74\u3092\u4ef6\u540d\u306b\u542b\u3081\u308b\u3002<\/p>\n
– \u7dca\u6025\u6027\u3084\u5e0c\u5c11\u6027\u3092\u793a\u3059 \u300c\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u300d\u300c\u672c\u65e5\u9650\u5b9a\u300d\u306a\u3069\u3002<\/p>\n
– \u77ed\u304f\u7c21\u6f54\u306b \u4ef6\u540d\u306f50\u6587\u5b57\u4ee5\u5185\u306b\u307e\u3068\u3081\u308b\u3002<\/p>\n
– \u8cea\u554f\u5f62\u5f0f\u3084\u9a5a\u304d\u3092\u8a98\u3046\u8868\u73fe \u300c\u3042\u306a\u305f\u306f\u3082\u3046\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u305f\u304b\uff1f\u300d\u306a\u3069\u3002<\/p>\n
\u6839\u62e0
\n\u4ef6\u540d\u306f\u30e1\u30fc\u30eb\u306e\u7b2c\u4e00\u5370\u8c61\u3092\u6c7a\u5b9a\u3057\u3001\u958b\u5c01\u306e\u53ef\u5426\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4ef6\u540d\u306f\u3001\u53d7\u4fe1\u8005\u306b\u7279\u5225\u611f\u3092\u4e0e\u3048\u3001\u958b\u5c01\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u7dca\u6025\u6027\u3092\u793a\u3059\u3053\u3068\u3067\u884c\u52d5\u3092\u4fc3\u3057\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u5dee\u51fa\u4eba\u306e\u4fe1\u983c\u6027\u3068\u8a8d\u77e5\u5ea6\u5411\u4e0a<\/p>\n
\u65b9\u6cd5
\n– \u30d6\u30e9\u30f3\u30c9\u540d\u3084\u4eba\u7269\u540d\u3092\u660e\u78ba\u306b \u4e00\u8cab\u3057\u305f\u5dee\u51fa\u4eba\u60c5\u5831\u306e\u4f7f\u7528\u3002<\/p>\n
– \u4fe1\u983c\u3067\u304d\u308b\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u5229\u7528 \u30d5\u30ea\u30fc\u30e1\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u30c9\u30e1\u30a4\u30f3\u3092\u7d71\u4e00\u3002<\/p>\n
– \u7f72\u540d\u306e\u8ffd\u52a0 \u9023\u7d61\u5148\u60c5\u5831\u3084SNS\u30ea\u30f3\u30af\u3092\u542b\u3081\u308b\u3002<\/p>\n
\u6839\u62e0
\n\u53d7\u4fe1\u8005\u306f\u5dee\u51fa\u4eba\u3092\u4fe1\u983c\u3067\u304d\u308b\u3068\u611f\u3058\u308b\u5834\u5408\u3001\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u304c\u9ad8\u3044\u5834\u5408\u3001\u4ef6\u540d\u3060\u3051\u3067\u3082\u958b\u5c01\u610f\u6b32\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
3. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u95a2\u9023\u6027\u306e\u5411\u4e0a<\/p>\n
\u65b9\u6cd5
\n– \u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba \u8cfc\u8cb7\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u304f\u304a\u3059\u3059\u3081\u5546\u54c1\u3002<\/p>\n
– \u4fa1\u5024\u3042\u308b\u60c5\u5831\u306e\u63d0\u4f9b \u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3001\u696d\u754c\u30cb\u30e5\u30fc\u30b9\u3001\u72ec\u5360\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u3002<\/p>\n
– \u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30c7\u30b6\u30a4\u30f3 \u753b\u50cf\u3084\u52d5\u753b\u306e\u9069\u5207\u306a\u5229\u7528\u3001\u8aad\u307f\u3084\u3059\u3044\u30ec\u30a4\u30a2\u30a6\u30c8\u3002<\/p>\n
\u6839\u62e0
\n\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u53d7\u4fe1\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u3001\u30af\u30ea\u30c3\u30af\u610f\u6b32\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u8cea\u306e\u9ad8\u3044\u60c5\u5831\u63d0\u4f9b\u306f\u4fe1\u983c\u611f\u3092\u7bc9\u304d\u3001\u9577\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
4. \u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3<\/p>\n
\u65b9\u6cd5
\n– \u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306e\u63a1\u7528 \u3059\u3079\u3066\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u9069\u5207\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3002<\/p>\n
– \u8aad\u307f\u3084\u3059\u3044\u30d5\u30a9\u30f3\u30c8\u30b5\u30a4\u30ba\u3068\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u3044\u30dc\u30bf\u30f3 \u30bf\u30c3\u30c1\u64cd\u4f5c\u306b\u9069\u3057\u305f\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3002<\/p>\n
– \u77ed\u3044\u30ed\u30fc\u30c9\u6642\u9593 \u5927\u304d\u3059\u304e\u308b\u753b\u50cf\u3092\u907f\u3051\u3001\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u7528\u3002<\/p>\n
\u6839\u62e0
\n\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u304b\u3089\u306e\u30e1\u30fc\u30eb\u95b2\u89a7\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u304c\u4e0d\u5341\u5206\u3060\u3068\u96e2\u8131\u7387\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u5411\u4e0a\u3059\u308b\u3068\u3001\u30af\u30ea\u30c3\u30af\u7387\u3082\u81ea\u7136\u3068\u4e0a\u6607\u3057\u307e\u3059\u3002<\/p>\n
5. \u9069\u5207\u306a\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u8a2d\u5b9a<\/p>\n
\u65b9\u6cd5
\n– \u53d7\u4fe1\u8005\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790 \u6700\u3082\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u6642\u9593\u5e2f\u3084\u66dc\u65e5\u3092\u7279\u5b9a\u3002<\/p>\n
– \u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u306b\u914d\u616e \u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u53d7\u4fe1\u8005\u306b\u306f\u73fe\u5730\u6642\u9593\u306b\u5408\u308f\u305b\u3066\u9001\u4fe1\u3002<\/p>\n
– \u9001\u4fe1\u983b\u5ea6\u306e\u6700\u9069\u5316 \u904e\u5ea6\u306a\u30e1\u30fc\u30eb\u9001\u4fe1\u3092\u907f\u3051\u3001\u9069\u5207\u306a\u983b\u5ea6\u3092\u7dad\u6301\u3002<\/p>\n
\u6839\u62e0
\n\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u3092\u898b\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u3001\u958b\u5c01\u3084\u30af\u30ea\u30c3\u30af\u306e\u6a5f\u4f1a\u304c\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n
\u9001\u4fe1\u6642\u9593\u304c\u5408\u308f\u306a\u3044\u3068\u3001\u30e1\u30fc\u30eb\u304c\u898b\u843d\u3068\u3055\u308c\u305f\u308a\u3001\u30b9\u30d1\u30e0\u3068\u5224\u65ad\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
6. A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u65b9\u6cd5
\n– \u4ef6\u540d\u3084\u5dee\u51fa\u4eba\u540d\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3 \u8907\u6570\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3002<\/p>\n
– \u30b3\u30f3\u30c6\u30f3\u30c4\u8981\u7d20\u306e\u6bd4\u8f03 \u753b\u50cf\u306e\u6709\u7121\u3001CTA\u306e\u4f4d\u7f6e\u3084\u8272\u306a\u3069\u3002<\/p>\n
– \u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u7570\u306a\u308b\u8a2d\u5b9a \u7570\u306a\u308b\u6642\u9593\u5e2f\u3067\u306e\u9001\u4fe1\u3092\u8a66\u3059\u3002<\/p>\n
\u6839\u62e0
\nA\/B\u30c6\u30b9\u30c8\u3092\u901a\u3058\u3066\u3001\u3069\u306e\u8981\u7d20\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u30c7\u30fc\u30bf\u3067\u8a3c\u660e\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u6b21\u56de\u4ee5\u964d\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n
7. \u30ea\u30b9\u30c8\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30af\u30ec\u30f3\u30b8\u30f3\u30b0<\/p>\n
\u65b9\u6cd5
\n– \u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f5c\u6210 \u5e74\u9f62\u3001\u6027\u5225\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u5730\u57df\u306a\u3069\u3067\u30ea\u30b9\u30c8\u3092\u5206\u5272\u3002<\/p>\n
– \u5b9a\u671f\u7684\u306a\u30ea\u30b9\u30c8\u306e\u66f4\u65b0 \u7121\u52b9\u306a\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u53cd\u5fdc\u306e\u306a\u3044\u53d7\u4fe1\u8005\u3092\u9664\u53bb\u3002<\/p>\n
\u6839\u62e0
\n\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u30ea\u30b9\u30c8\u306f\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u53d7\u4fe1\u8005\u306e\u95a2\u5fc3\u306b\u76f4\u63a5\u8a34\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30ea\u30b9\u30c8\u3092\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u3084\u5168\u4f53\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u6539\u5584\u3055\u308c\u307e\u3059\u3002<\/p>\n
8. \u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u306e\u8a2d\u7f6e<\/p>\n
\u65b9\u6cd5
\n– \u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059 \u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u300c\u8a73\u7d30\u306f\u3053\u3061\u3089\u300d\u306a\u3069\u3002<\/p>\n
– \u76ee\u7acb\u3064\u30c7\u30b6\u30a4\u30f3 \u8272\u3084\u30b5\u30a4\u30ba\u3067\u4ed6\u306e\u8981\u7d20\u304b\u3089\u969b\u7acb\u305f\u305b\u308b\u3002<\/p>\n
– \u4e00\u3064\u306eCTA\u306b\u96c6\u4e2d \u53d7\u4fe1\u8005\u304c\u8ff7\u308f\u306a\u3044\u3088\u3046\u3001\u4e00\u3064\u306e\u4e3b\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u7d5e\u308b\u3002<\/p>\n
\u6839\u62e0
\n\u660e\u78ba\u3067\u9b45\u529b\u7684\u306aCTA\u306f\u3001\u53d7\u4fe1\u8005\u306b\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u4fc3\u3057\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u8907\u6570\u306eCTA\u304c\u3042\u308b\u3068\u6df7\u4e71\u3092\u62db\u304d\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u5206\u6563\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u53d7\u4fe1\u8005\u306e\u5fc3\u7406\u3084\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001\u4fe1\u983c\u6027\u306e\u78ba\u7acb\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u3001\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u8a2d\u5b9a\u3001A\/B\u30c6\u30b9\u30c8\u306e\u6d3b\u7528\u3001\u30ea\u30b9\u30c8\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u660e\u78ba\u306aCTA\u306e\u8a2d\u7f6e\u306a\u3069\u3001\u5404\u8981\u7d20\u304c\u76f8\u4e92\u306b\u4f5c\u7528\u3057\u5408\u3044\u3001\u7dcf\u5408\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u3084\u5b9f\u969b\u306e\u904b\u7528\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u52b9\u679c\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u30fb\u5206\u6790\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f
\n\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u52b9\u679c\u7684\u306b\u6e2c\u5b9a\u30fb\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u6307\u6a19\uff08KPI\u3000\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u4e3b\u8981\u306a\u6307\u6a19\u3068\u305d\u306e\u6e2c\u5b9a\u65b9\u6cd5\u3001\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30aa\u30fc\u30d7\u30f3\u7387\uff08Open Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u304c\u958b\u5c01\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u6e2c\u5b9a\u65b9\u6cd5 \u958b\u5c01\u3055\u308c\u305f\u30e1\u30fc\u30eb\u6570 \u00f7 \u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u6570 \u00d7 100
\n\u91cd\u8981\u6027 \u4ef6\u540d\u3084\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u9001\u4fe1\u8005\u540d\u306e\u52b9\u679c\u3092\u6e2c\u308b\u6307\u6a19\u3002<\/p>\n
\u30aa\u30fc\u30d7\u30f3\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001\u53d7\u4fe1\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u4ef6\u540d\u3084\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9001\u4fe1\u3067\u304d\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/p>\n
\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8
\n– \u4ef6\u540d\u306eA\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u3069\u3061\u3089\u304c\u9ad8\u3044\u30aa\u30fc\u30d7\u30f3\u7387\u3092\u793a\u3059\u304b\u6bd4\u8f03\u3002<\/p>\n
– \u9001\u4fe1\u6642\u9593\u5e2f\u3084\u66dc\u65e5\u306b\u3088\u308b\u958b\u5c01\u7387\u306e\u5909\u52d5\u3092\u78ba\u8a8d\u3002<\/p>\n
2. \u30af\u30ea\u30c3\u30af\u7387\uff08Click-Through Rate, CTR\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3084\u30dc\u30bf\u30f3\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u6e2c\u5b9a\u65b9\u6cd5 \u30af\u30ea\u30c3\u30af\u6570 \u00f7 \u958b\u5c01\u6570 \u00d7 100
\n\u91cd\u8981\u6027 \u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3084CTA\uff08Call To Action\uff09\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3002<\/p>\n
CTR\u304c\u9ad8\u3044\u307b\u3069\u3001\u53d7\u4fe1\u8005\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u3002<\/p>\n
\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8
\n– \u30ea\u30f3\u30af\u306e\u914d\u7f6e\u3084\u30c7\u30b6\u30a4\u30f3\u3001\u6587\u8a00\u306e\u6700\u9069\u5316\u3002<\/p>\n
– \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u3084\u4fa1\u5024\u63d0\u4f9b\u306e\u8cea\u3092\u5411\u4e0a\u3002<\/p>\n
3. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08Conversion Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u304b\u3089\u6700\u7d42\u7684\u306a\u76ee\u6a19\uff08\u8cfc\u5165\u3001\u767b\u9332\u306a\u3069\uff09\u3092\u9054\u6210\u3057\u305f\u5272\u5408\u3002<\/p>\n
\u6e2c\u5b9a\u65b9\u6cd5 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570 \u00f7 \u30af\u30ea\u30c3\u30af\u6570 \u00d7 100
\n\u91cd\u8981\u6027 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76f4\u63a5\u7684\u306a\u6210\u679c\u3092\u793a\u3059\u6307\u6a19\u3002<\/p>\n
\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u9054\u6210\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u6975\u3081\u3066\u91cd\u8981\u3002<\/p>\n
\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8
\n– \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u3084\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u6539\u5584\u3002<\/p>\n
– \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316\u3002<\/p>\n
4. \u30d0\u30a6\u30f3\u30b9\u7387\uff08Bounce Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u304c\u53d7\u4fe1\u8005\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d0\u30fc\u306b\u3088\u308a\u8fd4\u9001\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u6e2c\u5b9a\u65b9\u6cd5 \u30d0\u30a6\u30f3\u30b9\u30e1\u30fc\u30eb\u6570 \u00f7 \u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u6570 \u00d7 100
\n\u91cd\u8981\u6027 \u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u306e\u8cea\u3084\u9001\u4fe1\u30a4\u30f3\u30d5\u30e9\u306e\u4fe1\u983c\u6027\u3092\u8a55\u4fa1\u3002<\/p>\n
\u9ad8\u3044\u30d0\u30a6\u30f3\u30b9\u7387\u306f\u30ea\u30b9\u30c8\u306e\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3084SMTP\u8a2d\u5b9a\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3042\u308b\u30b5\u30a4\u30f3\u3002<\/p>\n
\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8
\n– \u5b9a\u671f\u7684\u306a\u30ea\u30b9\u30c8\u306e\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3068\u66f4\u65b0\u3002<\/p>\n
– \u30cf\u30fc\u30c9\u30d0\u30a6\u30f3\u30b9\uff08\u5b58\u5728\u3057\u306a\u3044\u30a2\u30c9\u30ec\u30b9\uff09\u3068\u30bd\u30d5\u30c8\u30d0\u30a6\u30f3\u30b9\uff08\u53d7\u4fe1\u62d2\u5426\uff09\u306e\u539f\u56e0\u5206\u6790\u3002<\/p>\n
5. \u89e3\u9664\u7387\uff08Unsubscribe Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u8cfc\u8aad\u3092\u89e3\u9664\u3057\u305f\u53d7\u4fe1\u8005\u306e\u5272\u5408\u3002<\/p>\n
\u6e2c\u5b9a\u65b9\u6cd5 \u89e3\u9664\u6570 \u00f7 \u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u6570 \u00d7 100
\n\u91cd\u8981\u6027 \u30e1\u30fc\u30eb\u5185\u5bb9\u306e\u95a2\u9023\u6027\u3084\u983b\u5ea6\u306b\u5bfe\u3059\u308b\u53d7\u4fe1\u8005\u306e\u53cd\u5fdc\u3092\u793a\u3059\u3002<\/p>\n
\u9ad8\u3044\u89e3\u9664\u7387\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u898b\u76f4\u3057\u3084\u9001\u4fe1\u983b\u5ea6\u306e\u8abf\u6574\u304c\u5fc5\u8981\u3002<\/p>\n
\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8
\n– \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7cbe\u5ea6\u5411\u4e0a\u3002<\/p>\n
– \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u4fa1\u5024\u63d0\u4f9b\u306e\u518d\u8a55\u4fa1\u3002<\/p>\n
6. \u30b9\u30d1\u30e0\u5831\u544a\u7387\uff08Spam Complaint Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u3092\u30b9\u30d1\u30e0\u3068\u3057\u3066\u5831\u544a\u3057\u305f\u5272\u5408\u3002<\/p>\n
\u6e2c\u5b9a\u65b9\u6cd5 \u30b9\u30d1\u30e0\u5831\u544a\u6570 \u00f7 \u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u6570 \u00d7 100
\n\u91cd\u8981\u6027 \u30e1\u30fc\u30eb\u306e\u4fe1\u983c\u6027\u3084\u30ea\u30b9\u30c8\u306e\u9069\u5207\u6027\u3092\u8a55\u4fa1\u3002<\/p>\n
\u9ad8\u3044\u30b9\u30d1\u30e0\u5831\u544a\u7387\u306f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u4f4e\u4e0b\u3084\u914d\u4fe1\u505c\u6b62\u30ea\u30b9\u30af\u3092\u4f34\u3046\u3002<\/p>\n
\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8
\n– \u30aa\u30d7\u30c8\u30a4\u30f3\u306e\u660e\u78ba\u5316\u3068\u30c0\u30d6\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3\u306e\u5c0e\u5165\u3002<\/p>\n
– \u53d7\u4fe1\u8005\u306e\u671f\u5f85\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u3068\u983b\u5ea6\u7ba1\u7406\u3002<\/p>\n
7. ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u5bfe\u3059\u308b\u53ce\u76ca\u306e\u5272\u5408\u3002<\/p>\n
\u6e2c\u5b9a\u65b9\u6cd5 \uff08\u53ce\u76ca – \u30b3\u30b9\u30c8\uff09 \u00f7 \u30b3\u30b9\u30c8 \u00d7 100
\n\u91cd\u8981\u6027 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u5168\u4f53\u306e\u52b9\u7387\u6027\u3068\u7d4c\u6e08\u6027\u3092\u8a55\u4fa1\u3002<\/p>\n
\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u5bfe\u3059\u308b\u8ca2\u732e\u5ea6\u3092\u628a\u63e1\u3002<\/p>\n
\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8
\n– \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6bd4\u8f03\u3002<\/p>\n
– \u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u4e88\u7b97\u914d\u5206\u3068\u6226\u7565\u306e\u6700\u9069\u5316\u3002<\/p>\n
\u5206\u6790\u306e\u6839\u62e0\u3068\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/p>\n
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