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\n\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\uff08Keyword Research\uff09\u3068\u306f\u3001\u7279\u5b9a\u306e\u5e02\u5834\u3084\u30cb\u30c3\u30c1\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5165\u529b\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30d5\u30ec\u30fc\u30ba\u3092\u7279\u5b9a\u30fb\u5206\u6790\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u4f5c\u696d\u306f\u3001\u4e3b\u306bSEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u7acb\u6848\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n
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SEO\u306e\u5f37\u5316 \u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u5411\u4e0a\u3055\u305b\u3001\u3088\u308a\u591a\u304f\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u306e\u30d7\u30ed\u30bb\u30b9<\/p>\n
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\u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u306e\u6d3b\u7528 Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3001Ahrefs\u3001SEMrush\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u7af6\u5408\u5ea6\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n
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\u4f8b\u3048\u3070\u3001Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u91cd\u8996\u3057\u3066\u304a\u308a\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
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\u307e\u3068\u3081<\/p>\n
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**\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3046\u65b9\u6cd5\u306f\uff1f**
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1. \u76ee\u6a19\u306e\u8a2d\u5b9a<\/p>\n
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SEO\u5bfe\u7b56\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001PPC\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\u306a\u3069\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n
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2. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3<\/p>\n
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3. \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0<\/p>\n
\u76ee\u6a19\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u57fa\u306b\u3001\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u696d\u754c\u7528\u8a9e\u3001\u88fd\u54c1\u540d\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3001\u89e3\u6c7a\u3057\u305f\u3044\u554f\u984c\u306b\u95a2\u9023\u3059\u308b\u30d5\u30ec\u30fc\u30ba\u306a\u3069\u3001\u591a\u89d2\u7684\u306b\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u51fa\u3057\u3001\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
4. \u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/p>\n
\u4ee5\u4e0b\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u7af6\u5408\u5ea6\u3001\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3000Google\u5e83\u544a\u304c\u63d0\u4f9b\u3059\u308b\u7121\u6599\u30c4\u30fc\u30eb\u3067\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6708\u9593\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u7af6\u5408\u5ea6\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n
Ubersuggest\u3000Neil Patel\u304c\u63d0\u4f9b\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63d0\u6848\u3084\u7af6\u5408\u5206\u6790\u3001SEO\u6307\u6a19\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
Ahrefs\u3084SEMrush\u3000\u9ad8\u5ea6\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u3084\u7af6\u5408\u8abf\u67fb\u304c\u53ef\u80fd\u306a\u6709\u6599\u30c4\u30fc\u30eb\u3067\u3001\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u3068\u5206\u6790\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n
AnswerThePublic\u3000\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u691c\u7d22\u3059\u308b\u8cea\u554f\u5f62\u5f0f\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8996\u899a\u7684\u306b\u8868\u793a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30a2\u30a4\u30c7\u30a2\u306e\u5275\u51fa\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n
5. \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a55\u4fa1\u3068\u9078\u5b9a<\/p>\n
\u53ce\u96c6\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4ee5\u4e0b\u306e\u57fa\u6e96\u3067\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3000\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u6f5c\u5728\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u898b\u8fbc\u3081\u307e\u3059\u304c\u3001\u7af6\u5408\u3082\u6fc0\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u7af6\u5408\u5ea6\u3000\u7af6\u5408\u304c\u5c11\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u4e0a\u4f4d\u8868\u793a\u304c\u72d9\u3044\u3084\u3059\u304f\u3001\u7279\u306b\u65b0\u898f\u30b5\u30a4\u30c8\u3084\u4e2d\u5c0f\u4f01\u696d\u306b\u6709\u5229\u3067\u3059\u3002<\/p>\n
\u95a2\u9023\u6027\u3000\u81ea\u793e\u306e\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u95a2\u9023\u6027\u304c\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u53ef\u80fd\u6027\u3000\u8cfc\u5165\u610f\u6b32\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
6. \u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6d3b\u7528<\/p>\n
\u77ed\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u30b7\u30e7\u30fc\u30c8\u30c6\u30fc\u30eb\uff09\u3088\u308a\u3082\u3001\u5177\u4f53\u7684\u306a\u30d5\u30ec\u30fc\u30ba\u3067\u3042\u308b\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u304c\u5c11\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u7279\u5316\u3057\u305f\u96c6\u5ba2\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u30c0\u30a4\u30a8\u30c3\u30c8\u300d\u3088\u308a\u3082\u300c\u5973\u6027\u5411\u3051 \u52b9\u679c\u7684 \u30c0\u30a4\u30a8\u30c3\u30c8\u65b9\u6cd5\u300d\u3068\u3044\u3046\u5177\u5408\u3067\u3059\u3002<\/p>\n
\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
7. \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051<\/p>\n
\u9078\u5b9a\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u52b9\u679c\u306e\u9ad8\u3044\u9806\u306b\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3084SEO\u5bfe\u7b56\u306e\u6226\u7565\u306b\u7d44\u307f\u8fbc\u307f\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3068\u7af6\u5408\u5ea6\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u8a08\u753b\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n
\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u306b\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3084\u6226\u7565\u7684\u91cd\u8981\u6027\u3082\u8003\u616e\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n
8. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316<\/p>\n
\u9078\u5b9a\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u57fa\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u30bf\u30a4\u30c8\u30eb\u3001\u898b\u51fa\u3057\u3001\u672c\u6587\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306a\u3069\u3001\u30da\u30fc\u30b8\u5168\u4f53\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u81ea\u7136\u306b\u7d44\u307f\u8fbc\u307f\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u5fdc\u3058\u305f\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
9. \u7d99\u7d9a\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u8abf\u6574<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u306f\u4e00\u5ea6\u304d\u308a\u3067\u306f\u306a\u304f\u3001\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3068\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u691c\u7d22\u30c8\u30ec\u30f3\u30c9\u306e\u5909\u5316\u3084\u7af6\u5408\u306e\u52d5\u304d\u3092\u76e3\u8996\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u66f4\u65b0\u3057\u307e\u3059\u3002<\/p>\n
Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084Search Console\u3092\u6d3b\u7528\u3057\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u306e\u65b9\u6cd5\u306f\u3001SEO\u3084\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u306b\u3088\u3063\u3066\u63a8\u5968\u3055\u308c\u3001\u5b9f\u8df5\u3055\u308c\u3066\u3044\u308b\u624b\u6cd5\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3084Ahrefs\u3001SEMrush\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306f\u3001\u696d\u754c\u6a19\u6e96\u3068\u3057\u3066\u5e83\u304f\u8a8d\u77e5\u3055\u308c\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u6210\u529f\u4e8b\u4f8b\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6709\u52b9\u6027\u306f\u3001Eric Enge\u3084Brian Dean\uff08Backlinko\uff09\u306a\u3069\u306eSEO\u5c02\u9580\u5bb6\u306b\u3088\u3063\u3066\u5e83\u304f\u5831\u544a\u3055\u308c\u3066\u304a\u308a\u3001\u5177\u4f53\u7684\u306a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3084\u7814\u7a76\u3067\u3082\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u8abf\u6574\u306e\u91cd\u8981\u6027\u3082\u3001Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0\u306e\u983b\u5ea6\u3084\u5e02\u5834\u306e\u5909\u52d5\u3092\u8e0f\u307e\u3048\u308b\u3068\u3001\u591a\u304f\u306e\u5c02\u9580\u5bb6\u304c\u6307\u6458\u3057\u3066\u3044\u308b\u901a\u308a\u3067\u3059\uff08Moz, Search Engine Journal \u306a\u3069\u306e\u5c02\u9580\u30b5\u30a4\u30c8\uff09\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u306f\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3068\u6226\u7565\u7684\u306a\u601d\u8003\u306b\u3088\u308a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u5e02\u5834\u306e\u5909\u5316\u3078\u306e\u67d4\u8edf\u306a\u5bfe\u5fdc\u304c\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u3092\u652f\u3048\u308b\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
**\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u4f55\u3067\u3059\u304b\uff1f**
\n\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u306f\u3001\u30a6\u30a7\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u57fa\u790e\u3068\u306a\u308b\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u53ef\u8996\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\uff08Search Volume\uff09<\/p>\n
\u91cd\u8981\u6027 \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u3069\u308c\u3060\u3051\u983b\u7e41\u306b\u691c\u7d22\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u9ad8\u3044\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u6301\u3064\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u591a\u304f\u306e\u7814\u7a76\u3084\u5b9f\u52d9\u7d4c\u9a13\u304b\u3089\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u9ad8\u3044\u6f5c\u5728\u7684\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u610f\u5473\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u6570\u3092\u5897\u52a0\u3055\u305b\u308b\u52b9\u679c\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u305f\u3060\u3057\u3001\u5358\u306b\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u9ad8\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u9023\u6027\u304c\u3042\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
2. \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u95a2\u9023\u6027\uff08Relevance\uff09<\/p>\n
\u91cd\u8981\u6027 \u9078\u5b9a\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3069\u308c\u307b\u3069\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u9069\u5207\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u95a2\u9023\u6027\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u4e0a\u6607\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3082\u95a2\u9023\u6027\u3092\u91cd\u8996\u3057\u3066\u304a\u308a\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9806\u4f4d\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
3. \u7af6\u5408\u6027\uff08Competition\uff09<\/p>\n
\u91cd\u8981\u6027 \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7af6\u5408\u6027\u306f\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u8868\u793a\u3092\u76ee\u6307\u3059\u969b\u306e\u96e3\u6613\u5ea6\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u5408\u6027\u304c\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u591a\u304f\u306e\u7af6\u5408\u30b5\u30a4\u30c8\u304c\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u72d9\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u9806\u4f4d\u3092\u4e0a\u3052\u308b\u306e\u304c\u56f0\u96e3\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3067\u306f\u3001\u7af6\u5408\u6027\u3068\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u7af6\u5408\u6027\u304c\u4f4e\u304f\u3001\u9069\u5ea6\u306a\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u6301\u3064\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u306f\u3001\u4e0a\u4f4d\u8868\u793a\u304c\u6bd4\u8f03\u7684\u5bb9\u6613\u3067\u3042\u308a\u3001\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u5e02\u5834\u306b\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. \u691c\u7d22\u610f\u56f3\uff08Search Intent\uff09<\/p>\n
\u91cd\u8981\u6027 \u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\uff08\u60c5\u5831\u53ce\u96c6\u3001\u8cfc\u5165\u3001\u6bd4\u8f03\u306a\u3069\uff09\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u691c\u7d22\u610f\u56f3\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u6ee1\u610f\u5ea6\u3092\u9ad8\u3081\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u91cd\u8996\u3057\u3066\u304a\u308a\u3001\u610f\u56f3\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u8cfc\u5165\u300d\u3068\u3044\u3046\u610f\u56f3\u304c\u5f37\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u306f\u3001\u5546\u54c1\u30da\u30fc\u30b8\u3084\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u660e\u78ba\u306b\u793a\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
5. \u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6d3b\u7528<\/p>\n
\u91cd\u8981\u6027 \u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u5177\u4f53\u7684\u3067\u9577\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u306f\u3001\u7af6\u5408\u304c\u5c11\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u9ad8\u7cbe\u5ea6\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3084\u554f\u984c\u3092\u62b1\u3048\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u8907\u6570\u306e\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u7dcf\u5408\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
6. \u30c8\u30ec\u30f3\u30c9\u3068\u5b63\u7bc0\u6027\uff08Trends and Seasonality\uff09<\/p>\n
\u91cd\u8981\u6027 \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4eba\u6c17\u306f\u6642\u671f\u3084\u30c8\u30ec\u30f3\u30c9\u306b\u3088\u3063\u3066\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306e\u30d4\u30fc\u30af\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Google\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u52d5\u5411\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u6642\u671f\u306b\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u5b63\u7bc0\u5546\u54c1\u3084\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u305d\u306e\u6642\u671f\u306b\u96c6\u4e2d\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
7. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08Conversion Rate\uff09<\/p>\n
\u91cd\u8981\u6027 \u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u5b9f\u969b\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u8cfc\u5165\u3001\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09\u306b\u7e4b\u304c\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6301\u3064\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u3082\u305f\u3089\u3057\u3001ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u6642\u306b\u306f\u3001\u5358\u306a\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3060\u3051\u3067\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u76f4\u7d50\u3059\u308b\u6307\u6a19\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
8. \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7af6\u4e89\u512a\u4f4d\u6027\uff08Competitive Advantage\uff09<\/p>\n
\u91cd\u8981\u6027 \u81ea\u793e\u304c\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u6301\u3064\u5f37\u307f\u3084\u72ec\u81ea\u6027\u3092\u53cd\u6620\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5dee\u5225\u5316\u3092\u56f3\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u72ec\u81ea\u306e\u4fa1\u5024\u3084\u5c02\u9580\u6027\u3092\u53cd\u6620\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u56f3\u308c\u3001\u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u306e\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
9. \u4f7f\u7528\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/p>\n
\u91cd\u8981\u6027 \u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306b\u306f\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u9078\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3001Ahrefs\u3001SEMrush\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u7af6\u5408\u6027\u3001\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63d0\u6848\u306a\u3069\u3001\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u95a2\u9023\u6027\u3001\u7af6\u5408\u6027\u3001\u691c\u7d22\u610f\u56f3\u3001\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u306e\u6d3b\u7528\u3001\u30c8\u30ec\u30f3\u30c9\u3068\u5b63\u7bc0\u6027\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u7406\u89e3\u3001\u305d\u3057\u3066\u9069\u5207\u306a\u30c4\u30fc\u30eb\u306e\u4f7f\u7528\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30a6\u30a7\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6210\u529f\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u3057\u3066\u306f\u3001SEO\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3084\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u52d5\u5411\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u3092\u8e0f\u307e\u3048\u3066\u6226\u7565\u7684\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u74b0\u5883\u3067\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
**\u304a\u3059\u3059\u3081\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u306b\u306f\u3069\u3093\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304b\uff1f**
\n\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u306f\u3001SEO\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u304a\u3059\u3059\u3081\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. Google \u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc (Google Keyword Planner)<\/p>\n
\u6982\u8981
\nGoogle\u304c\u63d0\u4f9b\u3059\u308b\u7121\u6599\u306e\u30c4\u30fc\u30eb\u3067\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a08\u753b\u306b\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001SEO\u76ee\u7684\u306b\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u4e3b\u306a\u6a5f\u80fd
\n– \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u7af6\u4e89\u5ea6\u306e\u78ba\u8a8d
\n– \u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63d0\u6848
\n– \u5730\u57df\u3084\u8a00\u8a9e\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u6839\u62e0
\nGoogle\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u305f\u3081\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001\u6700\u65b0\u306e\u691c\u7d22\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u70b9\u3082\u9b45\u529b\u3067\u3059\u3002<\/p>\n
\u305f\u3060\u3057\u3001\u8a73\u7d30\u306a\u5206\u6790\u6a5f\u80fd\u306f\u6709\u6599\u30c4\u30fc\u30eb\u306b\u6bd4\u3079\u3066\u9650\u5b9a\u7684\u3067\u3059\u3002<\/p>\n
2. Ahrefs<\/p>\n
\u6982\u8981
\nSEO\u30c4\u30fc\u30eb\u306e\u4e2d\u3067\u3082\u7279\u306b\u4eba\u6c17\u304c\u9ad8\u3044Ahrefs\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3060\u3051\u3067\u306a\u304f\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u5206\u6790\u3084\u7af6\u5408\u5206\u6790\u306b\u3082\u5f37\u529b\u306a\u6a5f\u80fd\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4e3b\u306a\u6a5f\u80fd
\n– \u5e45\u5e83\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9
\n– \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u96e3\u6613\u5ea6\u30b9\u30b3\u30a2
\n– SERP\uff08\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\uff09\u306e\u5206\u6790
\n– \u30c8\u30ec\u30f3\u30c9\u306e\u8996\u899a\u5316<\/p>\n
\u6839\u62e0
\nAhrefs\u306e\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u8a73\u7d30\u306a\u5206\u6790\u6a5f\u80fd\u306b\u3088\u308a\u3001\u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u3092\u5206\u6790\u3057\u3001\u81ea\u30b5\u30a4\u30c8\u306b\u6700\u9069\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u304c\u4f7f\u3044\u3084\u3059\u304f\u3001\u521d\u5fc3\u8005\u304b\u3089\u4e0a\u7d1a\u8005\u307e\u3067\u5e45\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. SEMrush<\/p>\n
\u6982\u8981
\nSEMrush\u306f\u5305\u62ec\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3067\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u306b\u52a0\u3048\u3066\u3001\u5e83\u544a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u4e3b\u306a\u6a5f\u80fd
\n– \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u7af6\u4e89\u5ea6\u3001CPC\u306e\u78ba\u8a8d
\n– \u7af6\u5408\u30b5\u30a4\u30c8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u306e\u5206\u6790
\n– \u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63d0\u6848
\n– \u30ad\u30fc\u30ef\u30fc\u30c9\u30de\u30b8\u30c3\u30af\u30c4\u30fc\u30eb\u306b\u3088\u308b\u8a73\u7d30\u306a\u30ea\u30b5\u30fc\u30c1<\/p>\n
\u6839\u62e0
\nSEMrush\u306f\u591a\u6a5f\u80fd\u3067\u7d71\u5408\u7684\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u4e00\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u591a\u5c90\u306b\u308f\u305f\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u7af6\u5408\u5206\u6790\u306b\u5f37\u304f\u3001\u81ea\u793e\u306e\u6226\u7565\u3092\u7af6\u5408\u3068\u6bd4\u8f03\u3059\u308b\u969b\u306b\u6709\u7528\u3067\u3059\u3002<\/p>\n
4. Ubersuggest<\/p>\n
\u6982\u8981
\nNeil Patel\u6c0f\u304c\u63d0\u4f9b\u3059\u308bUbersuggest\u306f\u3001\u7121\u6599\u30d7\u30e9\u30f3\u3067\u3082\u591a\u304f\u306e\u6a5f\u80fd\u3092\u5229\u7528\u3067\u304d\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
\u4e3b\u306a\u6a5f\u80fd
\n– \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001SEO\u96e3\u6613\u5ea6\u3001CPC\u306e\u8868\u793a
\n– \u30b3\u30f3\u30c6\u30f3\u30c4\u30a2\u30a4\u30c7\u30a2\u306e\u63d0\u6848
\n– \u7af6\u5408\u30b5\u30a4\u30c8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790
\n– \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u4e88\u6e2c<\/p>\n
\u6839\u62e0
\n\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u3001\u521d\u5fc3\u8005\u306b\u3082\u4f7f\u3044\u3084\u3059\u3044\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n
\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u7bc4\u56f2\u304c\u5e83\u3044\u305f\u3081\u3001\u5c0f\u898f\u6a21\u306a\u30d3\u30b8\u30cd\u30b9\u3084\u500b\u4eba\u30d6\u30ed\u30ac\u30fc\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. Keyword Tool<\/p>\n
\u6982\u8981
\nKeyword Tool\u306f\u3001Google\u3060\u3051\u3067\u306a\u304fYouTube\u3001Bing\u3001Amazon\u306a\u3069\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5bfe\u5fdc\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
\u4e3b\u306a\u6a5f\u80fd
\n– \u8907\u6570\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u63d0\u6848
\n– \u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u62bd\u51fa
\n– \u5730\u57df\u3084\u8a00\u8a9e\u3054\u3068\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1
\n– \u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u767a\u898b<\/p>\n
\u6839\u62e0
\n\u591a\u69d8\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3067\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306b\u6709\u7528\u3067\u3059\u3002<\/p>\n
\u7279\u306be\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306b\u3068\u3063\u3066\u306f\u3001Amazon\u306a\u3069\u7279\u5b9a\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5411\u3051\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u63a2\u3059\u969b\u306b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
6. Moz Keyword Explorer<\/p>\n
\u6982\u8981
\nMoz\u304c\u63d0\u4f9b\u3059\u308bKeyword Explorer\u306f\u3001SEO\u306b\u7279\u5316\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u3067\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3068\u76f4\u611f\u7684\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n
\u4e3b\u306a\u6a5f\u80fd
\n– \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u96e3\u6613\u5ea6\u3001\u6a5f\u4f1a\u3092\u8a55\u4fa1
\n– \u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u8cea\u554f\u5f62\u5f0f\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63d0\u6848
\n– SERP\u5206\u6790
\n– \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051<\/p>\n
\u6839\u62e0
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