\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u5f79\u7acb\u3064\u306e\u304b\uff1f
\n\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u65e2\u5b58\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u304a\u3088\u3073\u96c6\u5ba2\u4fc3\u9032\u306b\u975e\u5e38\u306b\u6709\u52b9\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u305d\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u5b9a\u671f\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u78ba\u7acb<\/p>\n
\u65b9\u6cd5
\n\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3092\u5b9a\u671f\u7684\u306b\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u6708\u520a\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3067\u306f\u6700\u65b0\u60c5\u5831\u3084\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u3092\u5171\u6709\u3057\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3067\u306f\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3084\u65b0\u88fd\u54c1\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u5b9a\u671f\u7684\u306a\u63a5\u89e6\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u306e\u5fc3\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u523b\u307f\u8fbc\u307f\u307e\u3059\u3002<\/p>\n
\u7814\u7a76\u306b\u3088\u308c\u3070\u3001\u5b9a\u671f\u7684\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u306f\u9867\u5ba2\u306e\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u3001\u518d\u8cfc\u5165\u7387\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\uff08DMA, 2023\uff09\u3002<\/p>\n
2. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<\/p>\n
\u65b9\u6cd5
\n\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u500b\u3005\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306b\u7279\u5b9a\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u95a2\u9023\u5546\u54c1\u306e\u5272\u5f15\u60c5\u5831\u3092\u9001\u308b\u306a\u3069\u3067\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
Epsilon\u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u975e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u3001\u958b\u5c01\u7387\u304c29%\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c41%\u9ad8\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Epsilon, 2022\uff09\u3002<\/p>\n
3. \u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u306e\u63d0\u4f9b<\/p>\n
\u65b9\u6cd5
\n\u5358\u306a\u308b\u8ca9\u58f2\u4fc3\u9032\u306b\u7559\u307e\u3089\u305a\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3084\u6559\u80b2\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u88fd\u54c1\u306e\u4f7f\u3044\u65b9\u30ac\u30a4\u30c9\u3001\u696d\u754c\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3001\u9867\u5ba2\u306e\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3067\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u5c02\u9580\u7684\u306a\u5b58\u5728\u3068\u3057\u3066\u8a8d\u8b58\u3055\u305b\u307e\u3059\u3002<\/p>\n
Content Marketing Institute\u306e\u5831\u544a\u306b\u3088\u308b\u3068\u3001\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u4f01\u696d\u306b\u6bd4\u3079\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u52b9\u7387\u304c3\u500d\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08Content Marketing Institute, 2023\uff09\u3002<\/p>\n
4. \u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u306e\u5c0e\u5165<\/p>\n
\u65b9\u6cd5
\n\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30af\u30a4\u30ba\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3092\u30e1\u30fc\u30eb\u306b\u7d44\u307f\u8fbc\u307f\u3001\u9867\u5ba2\u3068\u306e\u53cc\u65b9\u5411\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u306f\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u306e\u58f0\u3092\u76f4\u63a5\u53ce\u96c6\u3059\u308b\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
HubSpot\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u309220%\u4ee5\u4e0a\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\uff08HubSpot, 2022\uff09\u3002<\/p>\n
5. \u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd<\/p>\n
\u65b9\u6cd5
\n\u5b63\u7bc0\u30a4\u30d9\u30f3\u30c8\u3084\u30bb\u30fc\u30eb\u671f\u9593\u306b\u5408\u308f\u305b\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u914d\u4fe1\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u559a\u8d77\u3057\u307e\u3059\u3002<\/p>\n
\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3084\u65e9\u671f\u5272\u5f15\u306a\u3069\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5373\u6642\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u8cfc\u5165\u610f\u6b32\u3092\u523a\u6fc0\u3057\u3001\u58f2\u4e0a\u5897\u52a0\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
Statista\u306e\u8abf\u67fb\u3067\u306f\u3001\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3092\u542b\u3080\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u4ed6\u306e\u30e1\u30fc\u30eb\u30bf\u30a4\u30d7\u3068\u6bd4\u3079\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Statista, 2023\uff09\u3002<\/p>\n
6. \u81ea\u52d5\u5316\u3068\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5
\n\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u306b\u5fdc\u3058\u305f\u81ea\u52d5\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u30e1\u30fc\u30eb\u3084\u8a95\u751f\u65e5\u30e1\u30fc\u30eb\u306a\u3069\u3001\u500b\u3005\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5408\u308f\u305b\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u81ea\u52d5\u5316\u306b\u3088\u308a\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u826f\u304f\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
Salesforce\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u306f\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u309230%\u5411\u4e0a\u3055\u305b\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\uff08Salesforce, 2023\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3001\u5b9a\u671f\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001\u4fa1\u5024\u63d0\u4f9b\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u81ea\u52d5\u5316\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u6226\u7565\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u96c6\u5ba2\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u624b\u6cd5\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3084\u58f2\u4e0a\u5897\u52a0\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u6210\u679c\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u591a\u6570\u306e\u7814\u7a76\u3084\u8abf\u67fb\u306b\u3088\u3063\u3066\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6301\u7d9a\u7684\u306a\u6210\u9577\u3068\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u7acb\u3092\u56f3\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u304b\uff1f
\n\u52b9\u679c\u7684\u306a\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u3001\u305d\u306e\u6839\u62e0\u3082\u4f75\u305b\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n
1. \u660e\u78ba\u306a\u76ee\u7684\u8a2d\u5b9a<\/p>\n
\u8aac\u660e \u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3001\u88fd\u54c1\u306e\u8ca9\u58f2\u4fc3\u9032\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306a\u3069\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u76ee\u7684\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u884c\u52d5\u559a\u8d77\uff08CTA\uff09\u306e\u8a2d\u8a08\u304c\u4e00\u8cab\u3057\u3001\u52b9\u679c\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
HubSpot\u306e\u8abf\u67fb\u3067\u3082\u3001\u660e\u78ba\u306a\u76ee\u6a19\u3092\u6301\u3064\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3<\/p>\n
\u8aac\u660e \u53d7\u4fe1\u8005\u306e\u30cb\u30fc\u30ba\u3001\u8208\u5473\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u3001\u7570\u306a\u308b\u30b0\u30eb\u30fc\u30d7\u306b\u9069\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u3001\u4e00\u822c\u7684\u306a\u30e1\u30fc\u30eb\u3088\u308a\u3082\u9ad8\u3044\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u793a\u3059\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Epsilon\u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u5e73\u5747\u3057\u3066\u958b\u5c01\u7387\u304c29%\u9ad8\u304f\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c41%\u9ad8\u3044\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u9b45\u529b\u7684\u306a\u4ef6\u540d<\/p>\n
\u8aac\u660e \u4ef6\u540d\u306f\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u77ed\u304f\u3001\u5177\u4f53\u7684\u3067\u3001\u8208\u5473\u3092\u5f15\u304f\u5185\u5bb9\u3092\u5fc3\u304c\u3051\u307e\u3059\u3002<\/p>\n
\u7dca\u6025\u6027\u3084\u7279\u5178\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u4ef6\u540d\u304c\u9b45\u529b\u7684\u3067\u306a\u3044\u3068\u3001\u30e1\u30fc\u30eb\u304c\u958b\u5c01\u3055\u308c\u306a\u3044\u307e\u307e\u7d42\u4e86\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n
\u5b9f\u969b\u3001Marketing Experiments\u306e\u7814\u7a76\u3067\u306f\u3001\u4ef6\u540d\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u958b\u5c01\u7387\u304c\u6700\u592750%\u5411\u4e0a\u3057\u305f\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
4. \u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4<\/p>\n
\u8aac\u660e \u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6559\u80b2\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u696d\u754c\u306e\u6700\u65b0\u30cb\u30e5\u30fc\u30b9\u3001\u88fd\u54c1\u306e\u6d3b\u7528\u65b9\u6cd5\u3001\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u3001\u591a\u69d8\u306a\u60c5\u5831\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u8aad\u8005\u306e\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
Content Marketing Institute\u306e\u8abf\u67fb\u3067\u306f\u3001\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u7387\u304c\u9ad8\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09<\/p>\n
\u8aac\u660e \u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306b\u5fdc\u3058\u305f\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
CTA\u30dc\u30bf\u30f3\u306f\u76ee\u7acb\u3064\u30c7\u30b6\u30a4\u30f3\u306b\u3057\u3001\u884c\u52d5\u3092\u8d77\u3053\u3057\u3084\u3059\u3044\u6587\u8a00\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u660e\u78ba\u306aCTA\u306f\u3001\u53d7\u4fe1\u8005\u304c\u6b21\u306b\u53d6\u308b\u3079\u304d\u884c\u52d5\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Unbounce\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001\u660e\u78ba\u306aCTA\u3092\u542b\u3080\u30e1\u30fc\u30eb\u306f\u30af\u30ea\u30c3\u30af\u7387\u304c\u5927\u5e45\u306b\u4e0a\u6607\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
6. \u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3<\/p>\n
\u8aac\u660e \u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u30e1\u30fc\u30eb\u3092\u95b2\u89a7\u3059\u308b\u305f\u3081\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3057\u3001\u3069\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u3082\u898b\u3084\u3059\u3044\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Litmus\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30e1\u30fc\u30eb\u306e\u534a\u6570\u4ee5\u4e0a\u304c\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u958b\u5c01\u3055\u308c\u3066\u304a\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u304c\u640d\u306a\u308f\u308c\u3001\u96e2\u8131\u7387\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
7. \u30c6\u30b9\u30c8\u3068\u5206\u6790<\/p>\n
\u8aac\u660e A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u4ef6\u540d\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001CTA\u306a\u3069\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u7d50\u679c\u3092\u5206\u6790\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6539\u5584\u306f\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n
Mailchimp\u306e\u5831\u544a\u306b\u3088\u308c\u3070\u3001\u5b9a\u671f\u7684\u306a\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316\u3092\u884c\u3046\u4f01\u696d\u306f\u3001\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u306e\u4e21\u65b9\u3067\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n
8. \u6cd5\u898f\u5236\u306e\u9075\u5b88<\/p>\n
\u8aac\u660e GDPR\u3084CAN-SPAM\u6cd5\u306a\u3069\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u6cd5\u898f\u5236\u3092\u9075\u5b88\u3057\u307e\u3059\u3002<\/p>\n
\u5fc5\u305a\u30aa\u30d7\u30c8\u30a4\u30f3\u3092\u53d6\u5f97\u3057\u3001\u7c21\u5358\u306b\u9000\u4f1a\u3067\u304d\u308b\u30ea\u30f3\u30af\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u6cd5\u898f\u5236\u3092\u9075\u5b88\u3057\u306a\u3044\u3068\u3001\u6cd5\u7684\u30ea\u30b9\u30af\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u4f4e\u4e0b\u3092\u62db\u304f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u4fe1\u983c\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u3082\u3001\u6cd5\u7684\u8981\u4ef6\u3092\u5b88\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001\u9b45\u529b\u7684\u306a\u4ef6\u540d\u3001\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u660e\u78ba\u306aCTA\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u3001\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u6539\u5584\u3001\u305d\u3057\u3066\u6cd5\u898f\u5236\u306e\u9075\u5b88\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u4fc3\u9032\u3059\u308b\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u983b\u5ea6\u306f\u3069\u306e\u3088\u3046\u306b\u6700\u9069\u5316\u3059\u3079\u304d\u304b\uff1f
\n\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u914d\u4fe1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u983b\u5ea6\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3084\u96c6\u5ba2\u4fc3\u9032\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u52b9\u679c\u7684\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3001\u53ca\u3073\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u6700\u9069\u5316<\/p>\n
a. \u66dc\u65e5\u3068\u6642\u9593\u5e2f\u306e\u9078\u5b9a<\/p>\n
\u66dc\u65e5\u9078\u5b9a \u4e00\u822c\u7684\u306b\u3001\u706b\u66dc\u65e5\u304b\u3089\u6728\u66dc\u65e5\u304c\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u304c\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6708\u66dc\u65e5\u306f\u9031\u306e\u59cb\u307e\u308a\u3067\u5fd9\u3057\u304f\u3001\u91d1\u66dc\u65e5\u306f\u9031\u672b\u306e\u6e96\u5099\u3067\u30e1\u30fc\u30eb\u304c\u898b\u9003\u3055\u308c\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6642\u9593\u5e2f \u5348\u524d10\u6642\u301c\u5348\u524d11\u6642\u3001\u5348\u5f8c1\u6642\u301c\u5348\u5f8c3\u6642\u304c\u52b9\u679c\u7684\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6642\u9593\u5e2f\u306f\u3001\u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3084\u3059\u304f\u3001\u8fd4\u4fe1\u3057\u3084\u3059\u3044\u6642\u9593\u3067\u3059\u3002<\/p>\n
b. \u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u306e\u8003\u616e<\/p>\n
\u53d7\u4fe1\u8005\u306e\u5c45\u4f4f\u5730\u57df\u306b\u5fdc\u3058\u305f\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30ea\u30b9\u30c8\u3092\u6301\u3064\u5834\u5408\u3001\u5404\u5730\u57df\u306b\u6700\u9069\u306a\u6642\u9593\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u3088\u3046\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n
c. \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790<\/p>\n
\u904e\u53bb\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u7279\u5b9a\u306e\u6642\u9593\u5e2f\u3084\u66dc\u65e5\u306b\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u57fa\u3065\u3044\u3066\u3001\u6700\u9069\u306a\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\nMultiple studies, including those by Mailchimp and Campaign Monitor, have shown that mid-week and mid-morning times yield higher open and click-through rates. However, these can vary based on the target audience and industry.<\/p>\n
2. \u914d\u4fe1\u983b\u5ea6\u306e\u6700\u9069\u5316<\/p>\n
a. \u5b9a\u671f\u7684\u304b\u3064\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb<\/p>\n
\u5b9a\u671f\u7684\u306a\u914d\u4fe1\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u53d7\u4fe1\u8005\u306b\u671f\u5f85\u611f\u3092\u6301\u305f\u305b\u307e\u3059\u3002<\/p>\n
\u90311\u56de\u3084\u67082\u56de\u306a\u3069\u3001\u4e00\u8cab\u3057\u305f\u983b\u5ea6\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u904e\u5ea6\u306a\u30e1\u30fc\u30eb\u306b\u3088\u308b\u5acc\u60aa\u611f\u3092\u907f\u3051\u3064\u3064\u3001\u95a2\u5fc3\u3092\u6301\u7d9a\u3055\u305b\u307e\u3059\u3002<\/p>\n
b. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u9867\u5ba2\u306e\u884c\u52d5\u3084\u55dc\u597d\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u306a\u983b\u5ea6\u3067\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u983b\u7e41\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u9867\u5ba2\u306b\u306f\u591a\u3081\u306b\u30e1\u30fc\u30eb\u3092\u9001\u308a\u3001\u3042\u307e\u308a\u53cd\u5fdc\u304c\u306a\u3044\u9867\u5ba2\u306b\u306f\u983b\u5ea6\u3092\u6e1b\u3089\u3059\u306a\u3069\u306e\u8abf\u6574\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
c. \u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316<\/p>\n
A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u7570\u306a\u308b\u983b\u5ea6\u3067\u306e\u914d\u4fe1\u304c\u3069\u306e\u3088\u3046\u306a\u53cd\u5fdc\u3092\u5f15\u304d\u8d77\u3053\u3059\u304b\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n
\u958b\u5c01\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u57fa\u306b\u3001\u6700\u9069\u306a\u983b\u5ea6\u3092\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\nResearch by HubSpot indicates that sending 1-2 emails per week is generally optimal for maintaining engagement without overwhelming subscribers. However, the ideal frequency can vary based on audience preferences and industry standards.<\/p>\n
3. \u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u9078\u629e\u80a2\u306e\u63d0\u4f9b<\/p>\n
a. \u30e1\u30fc\u30eb\u8a2d\u5b9a\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/p>\n
\u53d7\u4fe1\u8005\u306b\u30e1\u30fc\u30eb\u306e\u983b\u5ea6\u3084\u5185\u5bb9\u3092\u9078\u629e\u3067\u304d\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u96e2\u8131\u7387\u3092\u4f4e\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n
b. \u914d\u4fe1\u505c\u6b62\u306e\u5bb9\u6613\u3055<\/p>\n
\u914d\u4fe1\u505c\u6b62\u304c\u5bb9\u6613\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u4fe1\u983c\u3092\u7bc9\u304f\u4e0a\u3067\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5fc5\u8981\u4ee5\u4e0a\u306b\u30e1\u30fc\u30eb\u3092\u9001\u308a\u7d9a\u3051\u308b\u3068\u3001\u9867\u5ba2\u306e\u4e0d\u6e80\u3092\u62db\u304f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u63d0\u4f9b\u3055\u308c\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3084\u660e\u78ba\u306a\u914d\u4fe1\u505c\u6b62\u624b\u7d9a\u304d\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u591a\u6570\u306e\u8abf\u67fb\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u7d99\u7d9a\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3068\u6539\u5584<\/p>\n
a. \u30e1\u30c8\u30ea\u30af\u30b9\u306e\u8ffd\u8de1<\/p>\n
\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u9000\u4f1a\u7387\u306a\u3069\u306e\u4e3b\u8981\u306a\u6307\u6a19\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u8de1\u3057\u3001\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u983b\u5ea6\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
b. \u30c8\u30ec\u30f3\u30c9\u306e\u628a\u63e1\u3068\u9069\u5fdc<\/p>\n
\u5e02\u5834\u3084\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u3001\u30e1\u30fc\u30eb\u6226\u7565\u3092\u67d4\u8edf\u306b\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n
\u5b63\u7bc0\u3084\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u8abf\u6574\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u9069\u5fdc\u3057\u305f\u6700\u9069\u306a\u6226\u7565\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6\u306e\u6700\u9069\u5316\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u66dc\u65e5\u3084\u6642\u9593\u5e2f\u306e\u9078\u5b9a\u3001\u914d\u4fe1\u983b\u5ea6\u306e\u8abf\u6574\u3001\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53cd\u6620\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u96c6\u5ba2\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u306f\u3001\u5e38\u306b\u9867\u5ba2\u8996\u70b9\u3092\u6301\u3061\u3001\u67d4\u8edf\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u3059\u3079\u304d\u304b\uff1f
\n\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u96c6\u5ba2\u3092\u4fc3\u9032\u3059\u308b\u52b9\u679c\u7684\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u305d\u306e\u6210\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u6e2c\u5b9a\u65b9\u6cd5\u3068\u6539\u5584\u7b56\u306b\u3064\u3044\u3066\u8a73\u8ff0\u3057\u307e\u3059\u3002<\/p>\n
\u6210\u679c\u306e\u6e2c\u5b9a\u65b9\u6cd5<\/p>\n
\u958b\u5c01\u7387\uff08Open Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u306e\u3046\u3061\u3001\u5b9f\u969b\u306b\u958b\u5c01\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u4ef6\u540d\u3084\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6e2c\u308b\u6307\u6a19\u3002<\/p>\n
\u6539\u5584\u7b56 \u9b45\u529b\u7684\u306a\u4ef6\u540d\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u6d3b\u7528\u3002<\/p>\n
\u30af\u30ea\u30c3\u30af\u7387\uff08Click-Through Rate, CTR\uff09<\/p>\n
\u5b9a\u7fa9 \u958b\u5c01\u3055\u308c\u305f\u30e1\u30fc\u30eb\u5185\u3067\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8208\u5473\u6df1\u3055\u3084\u547c\u3073\u304b\u3051\u306e\u6709\u52b9\u6027\u3092\u793a\u3059\u3002<\/p>\n
\u6539\u5584\u7b56 \u660e\u78ba\u306a\u884c\u52d5\u559a\u8d77\uff08CTA\uff09\u3084\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08Conversion Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u53d7\u4fe1\u8005\u304c\u5b9f\u969b\u306b\u76ee\u6a19\u3068\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u8cfc\u5165\u3001\u767b\u9332\u306a\u3069\uff09\u3092\u9054\u6210\u3057\u305f\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u7d42\u7684\u306a\u6210\u679c\u3092\u8a55\u4fa1\u3002<\/p>\n
\u6539\u5584\u7b56 \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u3084\u30aa\u30d5\u30a1\u30fc\u306e\u9b45\u529b\u5ea6\u5411\u4e0a\u3002<\/p>\n
\u30d0\u30a6\u30f3\u30b9\u7387\uff08Bounce Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u9001\u4fe1\u30e1\u30fc\u30eb\u306e\u3046\u3061\u3001\u53d7\u4fe1\u8005\u306b\u5c4a\u304b\u306a\u304b\u3063\u305f\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u30ea\u30b9\u30c8\u306e\u8cea\u3084\u9001\u4fe1\u30b5\u30fc\u30d0\u30fc\u306e\u4fe1\u983c\u6027\u3092\u8a55\u4fa1\u3002<\/p>\n
\u6539\u5584\u7b56 \u5b9a\u671f\u7684\u306a\u30ea\u30b9\u30c8\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3084\u9001\u4fe1\u5143\u8a8d\u8a3c\u306e\u5f37\u5316\u3002<\/p>\n
\u89e3\u9664\u7387\uff08Unsubscribe Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u53d7\u4fe1\u8005\u304c\u914d\u4fe1\u505c\u6b62\u3092\u9078\u629e\u3057\u305f\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9069\u5408\u6027\u3084\u983b\u5ea6\u306e\u9069\u5207\u6027\u3092\u5224\u65ad\u3002<\/p>\n
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\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI Return on Investment\uff09<\/p>\n
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