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\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\uff08Content Strategy\uff09\u3068\u306f\u3001\u4f01\u696d\u3084\u7d44\u7e54\u304c\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u3001\u8a08\u753b\u7684\u304b\u3064\u4f53\u7cfb\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f01\u753b\u3001\u4f5c\u6210\u3001\u914d\u4fe1\u3001\u7ba1\u7406\u3001\u8a55\u4fa1\u3059\u308b\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3084\u65b9\u91dd\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
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Content Marketing Institute\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u63a1\u7528\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5411\u4e0a\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
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HubSpot\u306e\u8abf\u67fb\u3067\u306f\u3001\u5b9a\u671f\u7684\u306b\u30d6\u30ed\u30b0\u3092\u66f4\u65b0\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u975e\u66f4\u65b0\u4f01\u696d\u306b\u6bd4\u3079\u3066\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u7d0455%\u5897\u52a0\u3057\u3001\u30ea\u30fc\u30c9\u306e\u6570\u3082\u7d0467%\u5897\u52a0\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
Demand Metric\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5f93\u6765\u306e\u5e83\u544a\u624b\u6cd5\u306b\u6bd4\u3079\u30663\u500d\u4ee5\u4e0a\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u3082\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
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1. \u76ee\u6a19\u306e\u660e\u78ba\u5316<\/p>\n
\u8aac\u660e \u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u3001\u307e\u305a\u6700\u521d\u306b\u9054\u6210\u3057\u305f\u3044\u76ee\u6a19\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3001\u58f2\u4e0a\u5897\u52a0\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u306f\u3001\u6226\u7565\u5168\u4f53\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u3001\u52b9\u679c\u6e2c\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u76ee\u6a19\u304c\u5177\u4f53\u7684\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3084\u914d\u4fe1\u65b9\u6cd5\u3092\u9078\u629e\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\uff08SMART\u76ee\u6a19\u306e\u539f\u5247\u306b\u57fa\u3065\u304f\uff09\u3002<\/p>\n
2. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3<\/p>\n
\u8aac\u660e \u8ab0\u306b\u5411\u3051\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3059\u308b\u306e\u304b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8a73\u7d30\u306a\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u306a\u3069\uff09\u3001\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u8208\u5473\u3001\u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\uff09\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306e\u5206\u6790\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u3084\u95a2\u5fc3\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\uff08\u30de\u30fc\u30b1\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u539f\u5247\u306b\u57fa\u3065\u304f\uff09\u3002<\/p>\n
3. \u30b3\u30f3\u30c6\u30f3\u30c4\u76e3\u67fb\u306e\u5b9f\u65bd<\/p>\n
\u8aac\u660e \u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u52b9\u679c\u7684\u3067\u3042\u3063\u305f\u304b\u3001\u3069\u3053\u306b\u30ae\u30e3\u30c3\u30d7\u304c\u3042\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u65b0\u305f\u306b\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u6539\u5584\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30b3\u30f3\u30c6\u30f3\u30c4\u76e3\u67fb\u306f\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u5316\u306b\u5bc4\u4e0e\u3057\u3001\u65e2\u5b58\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3064\u3064\u3001\u5f31\u70b9\u3092\u88dc\u5b8c\u3059\u308b\u6226\u7565\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a08\u753b\u3092\u7acb\u3066\u308b\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u57fa\u3065\u304f\uff09\u3002<\/p>\n
4. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a08\u753b\u3068\u5236\u4f5c<\/p>\n
\u8aac\u660e \u76ee\u6a19\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u57fa\u3065\u304d\u3001\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u914d\u4fe1\u3059\u308b\u304b\u3092\u8a08\u753b\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u3092\u4f5c\u6210\u3057\u3001\u7d99\u7d9a\u7684\u304b\u3064\u8a08\u753b\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u30fb\u767a\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u8a08\u753b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u3064\u3064\u3001\u52b9\u7387\u7684\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u5b9a\u671f\u7684\u306a\u767a\u4fe1\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u671f\u5f85\u611f\u3092\u9ad8\u3081\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u539f\u5247\u306b\u57fa\u3065\u304f\uff09\u3002<\/p>\n
5. \u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c<\/p>\n
\u8aac\u660e \u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u304c\u3042\u308a\u3001\u4fa1\u5024\u63d0\u4f9b\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u307e\u3059\u3002<\/p>\n
\u60c5\u5831\u306e\u6b63\u78ba\u6027\u3001\u5206\u304b\u308a\u3084\u3059\u3055\u3001\u8996\u899a\u7684\u306a\u9b45\u529b\u306a\u3069\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30b7\u30a7\u30a2\u3084\u30ea\u30f3\u30af\u7372\u5f97\u306a\u3069\u3001\u81ea\u7136\u306a\u62e1\u6563\u3092\u4fc3\u9032\u3057\u3001SEO\u52b9\u679c\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u4fe1\u983c\u6027\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u306e\u91cd\u8981\u6027\u306b\u95a2\u3059\u308b\u7814\u7a76\u306b\u57fa\u3065\u304f\uff09\u3002<\/p>\n
6. SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306e\u5b9f\u65bd<\/p>\n
\u8aac\u660e \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u6700\u9069\u5316\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u3001\u30e1\u30bf\u30bf\u30b0\u306e\u6700\u9069\u5316\u3001\u5185\u90e8\u30ea\u30f3\u30af\u306e\u6574\u5099\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 SEO\u306f\u9577\u671f\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u306b\u6709\u52b9\u3067\u3042\u308a\u3001\u9069\u5207\u306a\u6700\u9069\u5316\u306b\u3088\u308a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u53ef\u8996\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u52b9\u7387\u7684\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u7406\u89e3\u306b\u57fa\u3065\u304f\uff09\u3002<\/p>\n
7. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u4fe1\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u8aac\u660e \u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\uff08\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306a\u3069\uff09\u3092\u901a\u3058\u3066\u914d\u4fe1\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3057\u307e\u3059\u3002<\/p>\n
\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u52b9\u679c\u7684\u306a\u914d\u4fe1\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u63a5\u89e6\u6a5f\u4f1a\u3092\u5897\u52a0\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306f\u3001\u7570\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30ea\u30fc\u30c1\u3059\u308b\u306e\u306b\u6709\u52b9\u3067\u3059\uff08\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u306b\u57fa\u3065\u304f\uff09\u3002<\/p>\n
8. \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a\u3068\u5206\u6790<\/p>\n
\u8aac\u660e \u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u5b9a\u671f\u7684\u306b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u4e3b\u306a\u6307\u6a19\u306b\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30b7\u30a7\u30a2\u6570\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5b9a\u91cf\u7684\u306a\u8a55\u4fa1\u306b\u3088\u308a\u3001\u6226\u7565\u306e\u6709\u52b9\u6027\u3092\u5ba2\u89b3\u7684\u306b\u5224\u65ad\u3067\u304d\u3001\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\uff08\u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027\u306b\u95a2\u3059\u308b\u7814\u7a76\u306b\u57fa\u3065\u304f\uff09\u3002<\/p>\n
9. \u6226\u7565\u306e\u898b\u76f4\u3057\u3068\u6539\u5584<\/p>\n
\u8aac\u660e \u6e2c\u5b9a\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8abf\u6574\u30fb\u6539\u5584\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u6210\u529f\u3057\u305f\u65bd\u7b56\u306f\u5f37\u5316\u3057\u3001\u52b9\u679c\u304c\u4f4e\u304b\u3063\u305f\u65bd\u7b56\u306f\u898b\u76f4\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5e02\u5834\u74b0\u5883\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u306f\u5e38\u306b\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u67d4\u8edf\u306b\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3057\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\uff08\u30a2\u30b8\u30e3\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u539f\u5247\u306b\u57fa\u3065\u304f\uff09\u3002<\/p>\n
10. \u30c1\u30fc\u30e0\u306e\u5354\u529b\u3068\u30b9\u30ad\u30eb\u306e\u5411\u4e0a<\/p>\n
\u8aac\u660e \u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6210\u529f\u306b\u306f\u3001\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u9593\u306e\u5354\u529b\u3068\u5404\u81ea\u306e\u30b9\u30ad\u30eb\u5411\u4e0a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3084\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u901a\u3058\u3066\u3001\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u6280\u8853\u3092\u7fd2\u5f97\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c1\u30fc\u30e0\u306e\u30b9\u30ad\u30eb\u3068\u5354\u529b\u4f53\u5236\u304c\u5f37\u56fa\u3067\u3042\u308c\u3070\u3001\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u30fb\u914d\u4fe1\u3067\u304d\u3001\u6226\u7565\u306e\u8cea\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u4eba\u7684\u8cc7\u6e90\u306e\u91cd\u8981\u6027\u306f\u3001\u7d44\u7e54\u306e\u6210\u529f\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u306e\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u7d44\u7e54\u884c\u52d5\u5b66\u306e\u77e5\u898b\u306b\u57fa\u3065\u304f\uff09\u3002<\/p>\n
\u7dcf\u62ec\u3059\u308b\u3068\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u69cb\u7bc9\u306b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6df1\u3044\u7406\u89e3\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u9069\u5207\u306a\u914d\u4fe1\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u8a55\u4fa1\u3068\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u4f53\u7cfb\u7684\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
**\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6210\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3067\u304d\u307e\u3059\u304b\uff1f**
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306f\u3001\u6226\u7565\u306e\u6709\u52b9\u6027\u3092\u78ba\u8a8d\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u51fa\u3059\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u5177\u4f53\u7684\u306a\u6e2c\u5b9a\u65b9\u6cd5\u3068\u8a55\u4fa1\u57fa\u6e96\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790<\/p>\n
\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u6570\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u3001\u76f4\u5e30\u7387\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u4eba\u3005\u306b\u5c4a\u304d\u3001\u3069\u308c\u3060\u3051\u306e\u95a2\u5fc3\u3092\u5f15\u3044\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u8a2a\u554f\u8005\u6570\uff08\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\uff09 \u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u6570\u3092\u628a\u63e1\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30fc\u30c1\u7bc4\u56f2\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u30da\u30fc\u30b8\u30d3\u30e5\u30fc \u30e6\u30fc\u30b6\u30fc\u304c\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9b45\u529b\u3084\u30b5\u30a4\u30c8\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306e\u6709\u52b9\u6027\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u76f4\u5e30\u7387 \u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306e\u30da\u30fc\u30b8\u3067\u96e2\u8131\u3059\u308b\u5272\u5408\u3092\u793a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u3084\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593 \u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u6ede\u5728\u3059\u308b\u5e73\u5747\u6642\u9593\u3092\u6e2c\u5b9a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
2. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30b7\u30a7\u30a2\u3084\u30b3\u30e1\u30f3\u30c8\u3001\u3044\u3044\u306d\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30a7\u30a2\u6570 \u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u4eba\u306b\u30b7\u30a7\u30a2\u3055\u308c\u305f\u304b\u3092\u793a\u3057\u3001\u30d0\u30a4\u30e9\u30eb\u52b9\u679c\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30e1\u30f3\u30c8\u6570 \u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u95a2\u4e0e\u5ea6\u3092\u793a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9b45\u529b\u5ea6\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u3044\u3044\u306d\u6570\u3084\u30ea\u30a2\u30af\u30b7\u30e7\u30f3 \u7c21\u5358\u306a\u611f\u60c5\u53cd\u5fdc\u3092\u901a\u3058\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u597d\u611f\u5ea6\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
3. SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u3069\u306e\u7a0b\u5ea6\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u81ea\u7136\u6d41\u5165\u306e\u5897\u6e1b\u3092\u6e2c\u5b9a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306eSEO\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0 \u4e3b\u8981\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u691c\u7d22\u9806\u4f4d\u3092\u8ffd\u8de1\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u6570 \u4ed6\u306e\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u6570\u3092\u6e2c\u5b9a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fe1\u983c\u6027\u3084\u6a29\u5a01\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
4. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u3069\u308c\u3060\u3051\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3001\u8cfc\u8cb7\u3001\u767b\u9332\u306a\u3069\u306e\u76ee\u6a19\u9054\u6210\u7387\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u751f\u6210 \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u6570\u3084\u30b3\u30b9\u30c8\u30d1\u30fc\u30ea\u30fc\u30c9\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u8cfc\u5165\u7387 E\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u76f4\u63a5\u8cfc\u8cb7\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
CTA\uff08\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u306e\u52b9\u679c CTA\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u7387\u3084\u5b8c\u4e86\u7387\u3092\u6e2c\u5b9a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a98\u5c0e\u529b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
5. \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3069\u306e\u3088\u3046\u306b\u6d88\u8cbb\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u30d2\u30fc\u30c8\u30de\u30c3\u30d7 \u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u306e\u52d5\u304d\u3092\u8996\u899a\u7684\u306b\u793a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3069\u306e\u90e8\u5206\u304c\u95a2\u5fc3\u3092\u5f15\u3044\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u30d5\u30a1\u30cd\u30eb\u5206\u6790 \u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d88\u8cbb\u3059\u308b\u904e\u7a0b\u3067\u3069\u306e\u6bb5\u968e\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u307e\u3059\u3002<\/p>\n
6. \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3068\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3<\/p>\n
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\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb \u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u76f4\u63a5\u7684\u306b\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09 \u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u8005\u306b\u63a8\u85a6\u3059\u308b\u610f\u5411\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u7406\u8ad6\u7684\u80cc\u666f<\/p>\n
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\u4f8b\u3048\u3070\u3001Google Analytics\u3084Adobe Analytics\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a73\u7d30\u306b\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306b\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001HubSpot\u3084Marketo\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8ffd\u8de1\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001SEO\u306e\u57fa\u672c\u539f\u5247\u3068\u3057\u3066\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u304c\u6570\u591a\u304f\u306e\u7814\u7a76\u3067\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\uff08Moz, 2023\uff09\u3002<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u3064\u3044\u3066\u3082\u3001Content Marketing Institute\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u76f4\u63a5\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
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\n\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u53d6\u308a\u5165\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u672a\u6765<\/p>\n
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\u4f8b\u3048\u3070\u3001Netflix\u306e\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u3084Amazon\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u304c\u305d\u306e\u4ee3\u8868\u4f8b\u3067\u3059\u3002<\/p>\n
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SEO\u3068\u97f3\u58f0\u691c\u7d22\u306e\u6700\u9069\u5316
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