\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3067\u3059\u304b\uff1f
\n\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08Lead Generation\uff09\u3068\u306f\u4f55\u304b\uff1f<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u3092\u767a\u6398\u30fb\u7372\u5f97\u3057\u3001\u6700\u7d42\u7684\u306b\u4f01\u696d\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3084\u6226\u7565\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u57fa\u76e4\u3067\u3042\u308a\u3001\u4f01\u696d\u306e\u6210\u9577\u3084\u53ce\u76ca\u5411\u4e0a\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027<\/p>\n
\u58f2\u4e0a\u306e\u57fa\u76e4\u69cb\u7bc9 \u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u58f2\u4e0a\u3092\u5b89\u5b9a\u7684\u306b\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u5e02\u5834\u62e1\u5927 \u6f5c\u5728\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u5e02\u5834\u6a5f\u4f1a\u3092\u767a\u898b\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u62e1\u5927\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5 \u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u5c64\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u914d\u5206\u3057\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc \u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u5fc3\u306e\u3042\u308b\u8aad\u8005\u3092\u5f15\u304d\u4ed8\u3051\u308b\u3002<\/p>\n
\u30a6\u30a7\u30d3\u30ca\u30fc\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc \u5c02\u9580\u77e5\u8b58\u3092\u5171\u6709\u3057\u3001\u53c2\u52a0\u8005\u306e\u9023\u7d61\u5148\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3002<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6d3b\u7528 Facebook\u3001LinkedIn\u3001Twitter\u306a\u3069\u3067\u4f01\u696d\u306e\u5b58\u5728\u611f\u3092\u9ad8\u3081\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u30ea\u30fc\u30c9\u306b\u8ee2\u63db\u3059\u308b\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb \u65e2\u5b58\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u30ea\u30b9\u30c8\u3092\u6d3b\u7528\u3057\u3001\u518d\u5ea6\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u56f3\u308b\u3002<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u304a\u3088\u3073\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08SEM\uff09<\/p>\n
\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304a\u3088\u3073\u6709\u6599\u5e83\u544a \u6f5c\u5728\u9867\u5ba2\u304c\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u969b\u306b\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u305b\u3001\u30a2\u30af\u30bb\u30b9\u3092\u5897\u3084\u3059\u3002<\/p>\n
\u30a4\u30d9\u30f3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u5c55\u793a\u4f1a\u3084\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3078\u306e\u53c2\u52a0 \u76f4\u63a5\u7684\u306a\u4ea4\u6d41\u3092\u901a\u3058\u3066\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u3002<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u30d7\u30ed\u30bb\u30b9<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8a2d\u5b9a<\/p>\n
\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210 \u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u7406\u89e3\u3059\u308b\u3002<\/p>\n
\u30ea\u30fc\u30c9\u306e\u7372\u5f97<\/p>\n
\u30d5\u30a9\u30fc\u30e0\u306e\u8a2d\u7f6e \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3084\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u3092\u8a2d\u7f6e\u3057\u3001\u8a2a\u554f\u8005\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3002<\/p>\n
\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306e\u63d0\u4f9b \u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3001\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3001\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u306a\u3069\u3067\u60c5\u5831\u63d0\u4f9b\u3092\u4fc3\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u306e\u80b2\u6210<\/p>\n
\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u30e1\u30fc\u30eb\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u30ea\u30fc\u30c9\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3 \u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3084\u8208\u5473\u306b\u57fa\u3065\u3044\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3002<\/p>\n
\u30ea\u30fc\u30c9\u306e\u8a55\u4fa1\u3068\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/p>\n
\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0 \u30ea\u30fc\u30c9\u306e\u8cea\u3084\u8cfc\u8cb7\u610f\u6b32\u3092\u8a55\u4fa1\u3057\u3001\u512a\u5148\u5ea6\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306e\u6d3b\u7528 \u52b9\u7387\u7684\u306b\u30ea\u30fc\u30c9\u3092\u7ba1\u7406\u30fb\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3002<\/p>\n
\u55b6\u696d\u3078\u306e\u5f15\u304d\u6e21\u3057<\/p>\n
SLA\uff08\u30b5\u30fc\u30d3\u30b9\u30ec\u30d9\u30eb\u30a2\u30b0\u30ea\u30fc\u30e1\u30f3\u30c8\uff09\u306e\u8a2d\u5b9a \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u90e8\u9580\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u3001\u30ea\u30fc\u30c9\u306e\u5f15\u304d\u6e21\u3057\u57fa\u6e96\u3092\u660e\u78ba\u306b\u3059\u308b\u3002<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u529f\u306e\u6839\u62e0<\/p>\n
\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30a2\u30d7\u30ed\u30fc\u30c1 \u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u30c7\u30fc\u30bf\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u3001\u52b9\u679c\u6e2c\u5b9a\u304c\u5bb9\u6613\u3067\u3042\u308a\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3042\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6301\u7d9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u78ba\u7acb \u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3068\u4e26\u884c\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u306e\u6301\u7d9a\u7684\u6210\u9577\u3092\u652f\u3048\u307e\u3059\u3002<\/p>\n
\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u7406\u89e3\u306e\u6df1\u5316 \u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u8cc7\u6e90\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4f01\u696d\u304c\u6301\u7d9a\u7684\u306b\u6210\u9577\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
\u591a\u5c90\u306b\u308f\u305f\u308b\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u5c64\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3084\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u652f\u3048\u308b\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u3069\u306e\u3088\u3046\u306b\u7acb\u3066\u308b\u3079\u304d\u3067\u3059\u304b\uff1f
\n\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u7acb\u6848\u65b9\u6cd5<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u6f5c\u5728\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u3092\u7372\u5f97\u3057\u3001\u6700\u7d42\u7684\u306b\u9867\u5ba2\u306b\u8ee2\u63db\u3055\u305b\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u660e\u78ba\u5316<\/p>\n
\u307e\u305a\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u306e\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u8208\u5473\u95a2\u5fc3\u3001\u8ab2\u984c\u306a\u3069\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30da\u30eb\u30bd\u30ca\u306e\u660e\u78ba\u5316\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u7121\u99c4\u306a\u30ea\u30bd\u30fc\u30b9\u306e\u6d6a\u8cbb\u3092\u9632\u3050\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
HubSpot\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u30da\u30eb\u30bd\u30ca\u3092\u6d3b\u7528\u3059\u308b\u4f01\u696d\u306f\u30ea\u30fc\u30c9\u7372\u5f97\u7387\u304c\u6700\u5927\u3067202%\u5897\u52a0\u3059\u308b\u3068\u306e\u7d50\u679c\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/p>\n
\u6709\u76ca\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001E\u30d6\u30c3\u30af\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\uff09\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306fSEO\u5bfe\u7b56\u3092\u65bd\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d4c\u7531\u3067\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Content Marketing Institute\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5f93\u6765\u306e\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6bd4\u3079\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u6700\u59273\u500d\u524a\u6e1b\u3067\u304d\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316<\/p>\n
\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u660e\u78ba\u306aCTA\uff08Call to Action\uff09\u3068\u30b7\u30f3\u30d7\u30eb\u306a\u30d5\u30a9\u30fc\u30e0\u3092\u5099\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8ff7\u308f\u305a\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u308b\u8a2d\u8a08\u306b\u3057\u307e\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u884c\u3044\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Unbounce\u306e\u8abf\u67fb\u3067\u306f\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5e73\u5747\u306730%\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
Facebook\u3001LinkedIn\u3001Twitter\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n
\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u5c5e\u6027\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u304c\u9ad8\u3044\u305f\u3081\u3001\u9ad8\u3044ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001LinkedIn\u5e83\u544a\u306fB2B\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u7279\u306b\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/p>\n
\u53ce\u96c6\u3057\u305f\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u5b9a\u671f\u7684\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 DMA\uff08Data & Marketing Association\uff09\u306e\u5831\u544a\u306b\u3088\u308c\u3070\u3001\u9069\u5207\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u3001\u975e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30e1\u30fc\u30eb\u306b\u6bd4\u3079\u3066\u958b\u5c01\u7387\u304c\u7d0429%\u9ad8\u304f\u3001\u30af\u30ea\u30c3\u30af\u7387\u308241%\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
6. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165<\/p>\n
HubSpot\u3084Marketo\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u81ea\u52d5\u5316\u3055\u308c\u305f\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3078\u306e\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u3001\u52b9\u7387\u7684\u306a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Salesforce\u306e\u8abf\u67fb\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u304c\u5e73\u5747\u3067451%\u5897\u52a0\u3057\u3001\u55b6\u696d\u306e\u52b9\u7387\u3082\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
7. \u5206\u6790\u3068\u6539\u5584<\/p>\n
Google Analytics\u3084CRM\u30b7\u30b9\u30c6\u30e0\u3092\u7528\u3044\u3066\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306e\u6210\u679c\u3092\u5b9a\u91cf\u7684\u306b\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
KPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u5b9a\u671f\u7684\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u3001\u6226\u7565\u3092\u5fae\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u5206\u6790\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u57fa\u306b\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u56f3\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u304b\u3089\u59cb\u307e\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3001\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u5b9a\u3001\u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4e0a\u8ff0\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u6210\u529f\u4e8b\u4f8b\u3084\u8abf\u67fb\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u6226\u7565\u3092\u4e00\u8cab\u3057\u3066\u5b9f\u884c\u3057\u3001\u67d4\u8edf\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u6301\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u3069\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3084\u65b9\u6cd5\u304c\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u6700\u9069\u3067\u3059\u304b\uff1f
\n\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\uff09\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30c4\u30fc\u30eb\u3084\u65b9\u6cd5\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u73fe\u5728\u6700\u3082\u6709\u52b9\u3068\u3055\u308c\u308b\u30c4\u30fc\u30eb\u304a\u3088\u3073\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u3082\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb<\/p>\n
\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb<\/p>\n
HubSpot
\nMarketo
\nPardot\uff08Salesforce\uff09<\/p>\n
\u5229\u70b9\u3068\u6839\u62e0<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u306a\u3069\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n
HubSpot\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306f\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u304c\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u5897\u52a0\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0<\/p>\n
\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb<\/p>\n
Salesforce
\nZoho CRM
\nMicrosoft Dynamics 365<\/p>\n
\u5229\u70b9\u3068\u6839\u62e0<\/p>\n
CRM\u30b7\u30b9\u30c6\u30e0\u306f\u30ea\u30fc\u30c9\u306e\u7ba1\u7406\u3068\u8ffd\u8de1\u3092\u52b9\u7387\u5316\u3057\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n
Salesforce\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001CRM\u3092\u6d3b\u7528\u3059\u308b\u4f01\u696d\u306f\u30ea\u30fc\u30c9\u306e\u8ee2\u63db\u7387\u304c20%\u4ee5\u4e0a\u5411\u4e0a\u3059\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u7387\u7684\u306a\u30ea\u30fc\u30c9\u7ba1\u7406\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
3. \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u65b9\u6cd5<\/p>\n
\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u4f5c\u6210
\n\u96fb\u5b50\u66f8\u7c4d\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u63d0\u4f9b
\n\u30a6\u30a7\u30d3\u30ca\u30fc\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac<\/p>\n
\u5229\u70b9\u3068\u6839\u62e0<\/p>\n
\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n
Content Marketing Institute\u306e\u8abf\u67fb\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u5f93\u6765\u306e\u624b\u6cd5\u3088\u308a\u3082\u9ad8\u3044\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09<\/p>\n
\u65b9\u6cd5<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3068\u6700\u9069\u5316
\n\u9ad8\u54c1\u8cea\u306a\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u306e\u7372\u5f97
\n\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30b5\u30a4\u30c8\u8a2d\u8a08<\/p>\n
\u5229\u70b9\u3068\u6839\u62e0<\/p>\n
SEO\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3092\u901a\u3058\u3066\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8a98\u5c0e\u3057\u307e\u3059\u3002<\/p>\n
Moz\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u4e0a\u4f4d\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u30b5\u30a4\u30c8\u306f\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u5b89\u5b9a\u3057\u305f\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002<\/p>\n
5. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/p>\n
LinkedIn\uff08\u7279\u306bB2B\u5411\u3051\uff09
\nFacebook
\nInstagram<\/p>\n
\u5229\u70b9\u3068\u6839\u62e0<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u76f4\u63a5\u7684\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
LinkedIn\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u306e\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306f\u3001\u7279\u306bB2B\u4f01\u696d\u306b\u304a\u3044\u3066\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n
6. PPC\uff08\u30da\u30a4\u30fb\u30d1\u30fc\u30fb\u30af\u30ea\u30c3\u30af\uff09\u5e83\u544a<\/p>\n
\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/p>\n
Google Ads
\nFacebook Ads
\nLinkedIn Ads<\/p>\n
\u5229\u70b9\u3068\u6839\u62e0<\/p>\n
PPC\u5e83\u544a\u306f\u5373\u52b9\u6027\u304c\u9ad8\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u7279\u306bGoogle Ads\u306f\u3001\u691c\u7d22\u610f\u56f3\u306b\u57fa\u3065\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
WordStream\u306e\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001\u9069\u5207\u306b\u7ba1\u7406\u3055\u308c\u305fPPC\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001ROI\u304c\u9ad8\u3044\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
7. \u30a6\u30a7\u30d3\u30ca\u30fc\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8<\/p>\n
\u65b9\u6cd5<\/p>\n
\u5c02\u9580\u77e5\u8b58\u3092\u5171\u6709\u3059\u308b\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u958b\u50ac
\n\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc<\/p>\n
\u5229\u70b9\u3068\u6839\u62e0<\/p>\n
\u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u3001\u53c2\u52a0\u8005\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u5c02\u9580\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u5834\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002<\/p>\n
Demand Metric\u306e\u8abf\u67fb\u3067\u306f\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u304c\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u3068\u3068\u3082\u306b\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3084CRM\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001SEO\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001PPC\u5e83\u544a\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u65b9\u6cd5\u3068\u30c4\u30fc\u30eb\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u5404\u30c4\u30fc\u30eb\u3084\u65b9\u6cd5\u306e\u9078\u629e\u306f\u3001\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5fdc\u3058\u3066\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u7d71\u5408\u7684\u306b\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u8a55\u4fa1\u30fb\u6539\u5584\u3067\u304d\u307e\u3059\u304b\uff1f
\n\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\uff09\u306e\u6210\u679c\u3092\u8a55\u4fa1\u30fb\u6539\u5584\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u679c\u3092\u8a55\u4fa1\u30fb\u6539\u5584\u3059\u308b\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u65b9\u6cd5<\/p>\n
KPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u8a2d\u5b9a\u3068\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/p>\n
\u30ea\u30fc\u30c9\u6570 \u4e00\u5b9a\u671f\u9593\u5185\u306b\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u6570\u3002<\/p>\n
\u5358\u7d14\u306a\u304c\u3089\u57fa\u672c\u7684\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u7372\u5f97\u30b3\u30b9\u30c8\uff08Cost Per Lead, CPL\uff09 \u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u4e00\u4ef6\u3042\u305f\u308a\u306b\u304b\u304b\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3002<\/p>\n
\u30b3\u30b9\u30c8\u52b9\u7387\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u8ee2\u63db\u7387 \u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u3046\u3061\u3001\u5b9f\u969b\u306b\u9867\u5ba2\u306b\u8ee2\u63db\u3057\u305f\u5272\u5408\u3002<\/p>\n
\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u55b6\u696d\u53d7\u6ce8\u7387 \u30ea\u30fc\u30c9\u304c\u6700\u7d42\u7684\u306b\u3069\u308c\u3060\u3051\u306e\u5272\u5408\u3067\u58f2\u4e0a\u306b\u7d50\u3073\u3064\u3044\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08Customer Lifetime Value, CLV\uff09 \u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u7dcf\u5229\u76ca\u3002<\/p>\n
\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u30ea\u30fc\u30c9\u306e\u4fa1\u5024\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u306e\u8cea\u306e\u8a55\u4fa1<\/p>\n
\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306e\u5206\u6790 \u30ea\u30fc\u30c9\u306e\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3068\u306e\u4e00\u81f4\u5ea6\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ec\u30d9\u30eb \u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u983b\u5ea6\u306a\u3069\u3092\u901a\u3058\u3066\u30ea\u30fc\u30c9\u306e\u95a2\u5fc3\u5ea6\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d5\u30a1\u30cd\u30eb\u306e\u5206\u6790<\/p>\n
\u30ea\u30fc\u30c9\u304c\u3069\u306e\u6bb5\u968e\u3067\u8131\u843d\u3057\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3057\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u7279\u5b9a\u306e\u6bb5\u968e\u3067\u306e\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3001\u30d5\u30a9\u30fc\u30e0\u3001CTA\uff08Call To Action\uff09\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u8981\u7d20\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u679c\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u660e\u78ba\u5316<\/p>\n
\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u3084\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u3001\u6700\u3082\u4fa1\u5024\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u5411\u4e0a\u3057\u3001\u8ee2\u63db\u7387\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f37\u5316<\/p>\n
\u6709\u76ca\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\uff09\u3092\u63d0\u4f9b\u3057\u3001\u30ea\u30fc\u30c9\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u4ed8\u3051\u307e\u3059\u3002<\/p>\n
\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4fe1\u983c\u6027\u3092\u7bc9\u304d\u3001\u30ea\u30fc\u30c9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u3001\u660e\u78ba\u306aCTA\u3001\u7c21\u6f54\u306a\u30d5\u30a9\u30fc\u30e0\u3092\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
SEO\u3068\u6709\u6599\u5e83\u544a\u306e\u6d3b\u7528<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u3092\u5f37\u5316\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u308b\u3068\u3068\u3082\u306b\u3001Google Ads\u3084SNS\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<\/p>\n
\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5e83\u7bc4\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165<\/p>\n
\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u80b2\u6210\uff09\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u306e\u8ee2\u63db\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u3068\u5206\u6790<\/p>\n
\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u306e\u58f0\u3092\u53cd\u6620\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u3053\u308c\u3089\u306e\u8a55\u4fa1\u30fb\u6539\u5584\u65b9\u6cd5\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u539f\u5247\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u6e2c\u5b9a\u53ef\u80fd\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001A\/B\u30c6\u30b9\u30c8\u3084\u30e6\u30fc\u30b6\u30fc\u30d3\u30d8\u30a4\u30d3\u30a2\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u70b9\u3092\u79d1\u5b66\u7684\u306b\u7279\u5b9a\u3057\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084SEO\u306e\u5f37\u5316\u306f\u3001\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u3067\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u6709\u52b9\u6027\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001HubSpot\u306e\u8abf\u67fb\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u9ad8\u3044ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u793a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u306f\u3001\u52b9\u7387\u6027\u3092\u9ad8\u3081\u3001\u500b\u5225\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u8ee2\u63db\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u679c\u3092\u52b9\u679c\u7684\u306b\u8a55\u4fa1\u30fb\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306aKPI\u306e\u8a2d\u5b9a\u3068\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u306e\u8a55\u4fa1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u5206\u6790\u3001A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u306a\u3069\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u660e\u78ba\u5316\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f37\u5316\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u3001SEO\u3068\u6709\u6599\u5e83\u544a\u306e\u6d3b\u7528\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u3001\u305d\u3057\u3066\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u3068\u5206\u6790\u3068\u3044\u3063\u305f\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u5b9f\u8a3c\u6e08\u307f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u6210\u679c\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
\n\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u58f2\u4e0a\u57fa\u76e4\u306e\u69cb\u7bc9\u3084\u5e02\u5834\u62e1\u5927\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001SEO\/SEM\u3001\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u306a\u3069\u304c\u3042\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3084\u30d5\u30a9\u30fc\u30e0\u8a2d\u7f6e\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u63d0\u4f9b\u306a\u3069\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u542b\u307f\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3067\u3059\u304b\uff1f \u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08Lead Generation\uff09\u3068\u306f\u4f55\u304b\uff1f \u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u3092\u767a\u6398\u30fb\u7372\u5f97\u3057\u3001\u6700\u7d42\u7684\u306b\u4f01\u696d\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u3082 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-1565","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shukyaku"},"_links":{"self":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1565"}],"version-history":[{"count":0,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1565\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}