\u3082\u3061\u308d\u3093\u3067\u3059\u3002\u4ee5\u4e0b\u306b**\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0**\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306e\u76ee\u6b21\u3092\u7591\u554f\u5f62\u30674\u3064\u3054\u63d0\u6848\u3057\u307e\u3059\u3002
\n\u3082\u3061\u308d\u3093\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306e\u76ee\u6b21\u3092\u7591\u554f\u5f62\u30674\u3064\u3054\u63d0\u6848\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u3082\u4f75\u305b\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n
1. \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u6307\u3059\u306e\u304b\uff1f<\/p>\n
\u8a73\u7d30\u8aac\u660e
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3084\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u6700\u7d42\u7684\u306b\u306f\u53ce\u76ca\u5897\u52a0\u3092\u76ee\u6307\u3059\u6226\u7565\u3067\u3059\u3002<\/p>\n
\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u52d5\u753b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6295\u7a3f\u3001\u96fb\u5b50\u66f8\u7c4d\u306a\u3069\u3001\u591a\u69d8\u306a\u5f62\u5f0f\u3067\u5c55\u958b\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5f93\u6765\u306e\u5e83\u544a\u624b\u6cd5\u306b\u6bd4\u3079\u3066\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001\u6301\u7d9a\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u7bc9\u304f\u624b\u6bb5\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
Content Marketing Institute\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u91cd\u8981\u306a\u6226\u7565\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u306a\u305c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u73fe\u4ee3\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u306e\u304b\uff1f<\/p>\n
\u8a73\u7d30\u8aac\u660e
\n\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u9032\u3080\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u6d88\u8cbb\u8005\u306f\u60c5\u5831\u904e\u591a\u306e\u4e2d\u3067\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4f01\u696d\u304c\u5c02\u9580\u77e5\u8b58\u3084\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\nHubSpot\u306e\u8abf\u67fb\u3067\u306f\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3067\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u5bfe\u7b56\u3068\u3057\u3066\u3082\u6709\u52b9\u3067\u3042\u308a\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u6210\u529f\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u304b\uff1f<\/p>\n
\u8a73\u7d30\u8aac\u660e
\n\u6210\u529f\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3001\u52b9\u679c\u7684\u306a\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u629e\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a\u3068\u5206\u6790\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u304c\u7d71\u5408\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u6226\u7565\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u306f\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u76f4\u7d50\u3059\u308b\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\uff08\u4f8b\u3048\u3070\u3001\u30ea\u30fc\u30c9\u6570\u306e\u5897\u52a0\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\uff09\u306b\u57fa\u3065\u3044\u305f\u6d3b\u52d5\u306f\u3001\u52b9\u679c\u7684\u306a\u7d50\u679c\u3092\u751f\u3080\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
4. \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3059\u308c\u3070\u3088\u3044\u304b\uff1f<\/p>\n
\u8a73\u7d30\u8aac\u660e
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001KPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30ea\u30fc\u30c9\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30a7\u30a2\u6570\u306a\u3069\u3092\u8ffd\u8de1\u30fb\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u6226\u7565\u306e\u52b9\u679c\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u6e2c\u5b9a\u3068\u5206\u6790\u306f\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
Google Analytics\u3084HubSpot\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0a\u306e\u76ee\u6b21\u3068\u8aac\u660e\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u304b\u3089\u5fdc\u7528\u307e\u3067\u3092\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u69cb\u6210\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u5f79\u7acb\u3064\u6839\u62e0\u3092\u57fa\u306b\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3067\u3059\u304b\uff1f
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Content Marketing\uff09\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3057\u3066\u4fa1\u5024\u3042\u308b\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u3001\u305d\u3057\u3066\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a08\u753b\u7684\u306b\u4f5c\u6210\u30fb\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u4ed8\u3051\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u6700\u7d42\u7684\u306b\u306f\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u5f93\u6765\u306e\u5e83\u544a\u304c\u4e3b\u306b\u5546\u54c1\u306e\u7279\u5fb4\u3084\u4fa1\u683c\u3092\u76f4\u63a5\u7684\u306b\u4f1d\u3048\u308b\u306e\u306b\u5bfe\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u60c5\u5831\u63d0\u4f9b\u3084\u6559\u80b2\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3092\u91cd\u8996\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u76ee\u7684<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a \u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u3092\u5e83\u304f\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316 \u6709\u76ca\u306a\u60c5\u5831\u3084\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u307e\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\uff09 \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u6f5c\u5728\u9867\u5ba2\u306e\u8208\u5473\u3092\u5f15\u304d\u3001\u9023\u7d61\u5148\u60c5\u5831\u3092\u53d6\u5f97\u3057\u307e\u3059\u3002<\/p>\n
SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09 \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u8a55\u4fa1\u3055\u308c\u3084\u3059\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u6559\u80b2\u3068\u60c5\u5831\u63d0\u4f9b \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u304c informed decision\uff08\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\uff09\u3092\u884c\u3048\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a \u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u63d0\u4f9b\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u5fe0\u8aa0\u5fc3\u3092\u9ad8\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e<\/p>\n
\u30d6\u30ed\u30b0\u8a18\u4e8b \u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u88fd\u54c1\u306e\u4f7f\u3044\u65b9\u3001\u5c02\u9580\u77e5\u8b58\u306a\u3069\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u6587\u7ae0\u3067\u3001SEO\u306b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4 \u88fd\u54c1\u7d39\u4ecb\u3001\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3001\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u3001\u8996\u899a\u7684\u306b\u8a34\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3002<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6295\u7a3f \u77ed\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u753b\u50cf\u3001\u52d5\u753b\u3092SNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u5171\u6709\u3057\u3001\u5373\u6642\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u96fb\u5b50\u66f8\u7c4d\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc \u8a73\u7d30\u306a\u60c5\u5831\u3084\u8abf\u67fb\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8 \u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u3001\u6df1\u3044\u8b70\u8ad6\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5c55\u958b\u3057\u3001\u30ea\u30b9\u30ca\u30fc\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af \u30c7\u30fc\u30bf\u3084\u60c5\u5831\u3092\u8996\u899a\u7684\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3001\u5171\u6709\u3055\u308c\u3084\u3059\u3044\u5f62\u5f0f\u3067\u3059\u3002<\/p>\n
\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u60c5\u5831\u63d0\u4f9b\u3084\u6559\u80b2\u3092\u884c\u3044\u3001\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u69cb\u7bc9\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306a\u52b9\u679c\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6301\u7d9a\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0 \u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9577\u671f\u9593\u306b\u308f\u305f\u308a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n
\u4fe1\u983c\u6027\u306e\u5411\u4e0a \u5c02\u9580\u7684\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3084\u5c02\u9580\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306e\u5411\u4e0a \u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u63d0\u4f9b\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30b9\u30c8\u52b9\u7387\u306e\u826f\u3055 \u4e00\u5ea6\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u7e70\u308a\u8fd4\u3057\u5229\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u8cbb\u306b\u6bd4\u3079\u3066\u9577\u671f\u7684\u306b\u898b\u3066\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u8981\u56e0<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u660e\u78ba\u5316 \u8ab0\u306b\u5411\u3051\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3059\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a \u30ea\u30fc\u30c9\u7372\u5f97\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3001SEO\u5f37\u5316\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b \u8aad\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u4e00\u8cab\u6027\u306e\u3042\u308b\u914d\u4fe1 \u5b9a\u671f\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u611f\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n
SEO\u306e\u6700\u9069\u5316 \u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3044\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u5206\u6790\u3068\u6539\u5584 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u3066\u6226\u7565\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6839\u62e0<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6709\u52b9\u6027\u306f\u3001\u591a\u304f\u306e\u8abf\u67fb\u3084\u5b9f\u8df5\u4e8b\u4f8b\u304b\u3089\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3044\u304f\u3064\u304b\u306e\u4e3b\u8981\u306a\u6839\u62e0\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
Demand Metric\u306e\u8abf\u67fb<\/p>\n
\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5f93\u6765\u306e\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6bd4\u3079\u30663\u500d\u4ee5\u4e0a\u306e\u30ea\u30fc\u30c9\u3092\u751f\u6210\u3057\u3001\u30b3\u30b9\u30c8\u306f62%\u524a\u6e1b\u3067\u304d\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Demand Metric, 2023\u5e74\uff09\u3002<\/p>\n
Content Marketing Institute\u306e\u5831\u544a<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u4f01\u696d\u306b\u6bd4\u3079\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u6210\u529f\u3059\u308b\u78ba\u7387\u304c3\u500d\u3067\u3042\u308a\u3001\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08Content Marketing Institute, 2023\u5e74\uff09\u3002<\/p>\n
HubSpot\u306e\u30c7\u30fc\u30bf<\/p>\n
B2B\u4f01\u696d\u306e70%\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u30d6\u30ed\u30b0\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u3068\u306e\u3053\u3068\u3067\u3059\uff08HubSpot, 2023\u5e74\uff09\u3002<\/p>\n
\u7d71\u8a08\u30c7\u30fc\u30bf<\/p>\n
\u4f01\u696d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u306f\u3001\u4f1d\u7d71\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u6bd4\u3079\u3066\u9ad8\u304f\u3001\u7279\u306b\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u52b9\u679c\u304c\u9855\u8457\u3067\u3059\uff08eMarketer, 2023\u5e74\uff09\u3002<\/p>\n
\u9867\u5ba2\u4e8b\u4f8b<\/p>\n
\u591a\u304f\u306e\u6210\u529f\u4f01\u696d\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u63a1\u7528\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3084\u58f2\u4e0a\u5897\u52a0\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001HubSpot\u81ea\u8eab\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4e2d\u5fc3\u306b\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3001\u6025\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6839\u62e0\u304b\u3089\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u6226\u7565\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u6301\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u5f37\u529b\u306a\u624b\u6bb5\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u78ba\u3067\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5358\u306a\u308b\u60c5\u5831\u767a\u4fe1\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u7684\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306a\u3069\u3001\u591a\u5c90\u306b\u308f\u305f\u308b\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n
\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u3042\u3089\u3086\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u6210\u529f\u306e\u9375\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u4f55\u3067\u3059\u304b\uff1f
\n\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3084\u9867\u5ba2\u306e\u7372\u5f97\u30fb\u7dad\u6301\u3092\u56f3\u308b\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u76ee\u6a19\u8a2d\u5b9a<\/p>\n
\u6982\u8981 \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b9\u5411\u6027\u3084\u8a55\u4fa1\u57fa\u6e96\u304c\u5b9a\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5177\u4f53\u7684\u306a\u76ee\u6a19\uff08\u4f8b\u3000\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3001\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u6226\u7565\u306e\u8abf\u6574\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
SMART\uff08Specific, Measurable, Achievable, Relevant, Time-bound\uff09\u76ee\u6a19\u306e\u8a2d\u5b9a\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n
2. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a<\/p>\n
\u6982\u8981 \u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u7279\u5b9a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5411\u3051\u3066\u4f5c\u6210\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u5c64\u306e\u7279\u6027\u3084\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u3084\u5e02\u5834\u8abf\u67fb\u3092\u901a\u3058\u3066\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u8ab2\u984c\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u306b\u97ff\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u5411\u4e0a\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u7b56\u5b9a<\/p>\n
\u6982\u8981 \u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a08\u753b\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3001\u30c6\u30fc\u30de\u3001\u30c8\u30fc\u30f3\u3001\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u306a\u3069\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u6226\u7565\u7684\u306a\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306b\u3088\u308a\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3067\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u8a08\u753b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u60c5\u5831\u63d0\u4f9b\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
4. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210<\/p>\n
\u6982\u8981 \u8a08\u753b\u306b\u57fa\u3065\u3044\u3066\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u307e\u3059\u3002<\/p>\n
\u6587\u7ae0\u3001\u753b\u50cf\u3001\u52d5\u753b\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306a\u3069\u3001\u69d8\u3005\u306a\u5f62\u5f0f\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u3001\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u3092\u8003\u616e\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d4c\u7531\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u591a\u69d8\u306a\u5f62\u5f0f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u7570\u306a\u308b\u6d88\u8cbb\u8005\u306e\u597d\u307f\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n
5. \u914d\u4fe1\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u6982\u8981 \u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u30c1\u30e3\u30cd\u30eb\u3067\u914d\u4fe1\u3057\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
SNS\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306a\u3069\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u52b9\u679c\u7684\u306a\u914d\u4fe1\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u78ba\u5b9f\u306b\u5c4a\u304f\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u6700\u9069\u306a\u65b9\u6cd5\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b7\u30a7\u30a2\u306e\u6a5f\u4f1a\u304c\u5897\u3048\u307e\u3059\u3002<\/p>\n
6. \u52b9\u679c\u6e2c\u5b9a\u3068\u5206\u6790<\/p>\n
\u6982\u8981 \u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9a\u91cf\u7684\u30fb\u5b9a\u6027\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u30a2\u30af\u30bb\u30b9\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5206\u6790\u306b\u3088\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f37\u307f\u3084\u6539\u5584\u70b9\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u7d99\u7d9a\u3057\u3001\u975e\u52b9\u7387\u306a\u90e8\u5206\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5168\u4f53\u306e\u6700\u9069\u5316\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n
7. \u6539\u5584\u3068\u6700\u9069\u5316<\/p>\n
\u6982\u8981 \u5206\u6790\u7d50\u679c\u3092\u57fa\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u6226\u7565\u306e\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3057\u3001\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u3084\u30e6\u30fc\u30b6\u30fc\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u7d99\u7d9a\u7684\u306a\u6539\u5584\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u6700\u9069\u5316\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u52b9\u679c\u304c\u5411\u4e0a\u3057\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u304b\u3089\u59cb\u307e\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u3001\u6226\u7565\u306e\u7b56\u5b9a\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u30fb\u914d\u4fe1\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u3068\u3044\u3046\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u3066\u5b9f\u73fe\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u5404\u30b9\u30c6\u30c3\u30d7\u306f\u76f8\u4e92\u306b\u95a2\u9023\u3057\u5408\u3044\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u3057\u3066\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u3084\u6210\u529f\u4e8b\u4f8b\u306b\u57fa\u3065\u304f\u5b9f\u8df5\u7684\u306a\u624b\u6cd5\u304c\u6319\u3052\u3089\u308c\u3001\u3053\u308c\u3089\u3092\u4f53\u7cfb\u7684\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u7279\u5b9a\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u3067\u3059\u304b\uff1f
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306b\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a\u65b9\u6cd5<\/p>\n
1.1. \u5e02\u5834\u8abf\u67fb\u306e\u5b9f\u65bd<\/p>\n
\u307e\u305a\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5c5e\u3059\u308b\u5e02\u5834\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5e02\u5834\u8abf\u67fb\u3092\u901a\u3058\u3066\u3001\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u7af6\u5408\u4ed6\u793e\u306e\u72b6\u6cc1\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u5c64\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u3084\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n
1.2. \u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210<\/p>\n
\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u3092\u5177\u4f53\u7684\u306b\u63cf\u3044\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u542b\u3081\u3066\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
– \u4eba\u53e3\u7d71\u8a08\u60c5\u5831 \u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u6240\u5f97\u306a\u3069\u3002<\/p>\n
– \u5fc3\u7406\u7684\u7279\u6027 \u8208\u5473\u30fb\u95a2\u5fc3\u3001\u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3002<\/p>\n
– \u884c\u52d5\u30d1\u30bf\u30fc\u30f3 \u8cfc\u8cb7\u884c\u52d5\u3001\u60c5\u5831\u53ce\u96c6\u306e\u65b9\u6cd5\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u6d3b\u52d5\u3002<\/p>\n
– \u8ab2\u984c\u3068\u30cb\u30fc\u30ba \u89e3\u6c7a\u3057\u305f\u3044\u554f\u984c\u3084\u6c42\u3081\u3066\u3044\u308b\u4fa1\u5024\u3002<\/p>\n
\u30da\u30eb\u30bd\u30ca\u3092\u5177\u4f53\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u6642\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30cb\u30fc\u30ba\u306b\u5373\u3057\u305f\u5185\u5bb9\u3092\u63d0\u4f9b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
1.3. \u65e2\u5b58\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790<\/p>\n
\u65e2\u306b\u5b58\u5728\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u5171\u901a\u3059\u308b\u7279\u5fb4\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u8cfc\u8cb7\u5c65\u6b74\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u5c65\u6b74\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u306a\u3069\u304b\u3089\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u50be\u5411\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
1.4. \u7af6\u5408\u5206\u6790<\/p>\n
\u7af6\u5408\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5411\u3051\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u5408\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u304c\u72d9\u3046\u3079\u304d\u9699\u9593\u5e02\u5834\u3084\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5<\/p>\n
2.1. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/p>\n
\u30da\u30eb\u30bd\u30ca\u306b\u57fa\u3065\u3044\u3066\u3001\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u3084\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u60c5\u5831\u63d0\u4f9b\u578b\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u578b\u3001\u6559\u80b2\u578b\u306a\u3069\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u6700\u9069\u306a\u5f62\u5f0f\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u82e5\u5e74\u5c64\u5411\u3051\u306b\u306fSNS\u3092\u6d3b\u7528\u3057\u305f\u77ed\u3044\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
2.2. \u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u5b9a<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u591a\u304f\u5229\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7279\u5b9a\u3057\u3001\u305d\u3053\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u5411\u3051\u306b\u306fLinkedIn\u3001\u82e5\u5e74\u5c64\u5411\u3051\u306b\u306fInstagram\u3084TikTok\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
2.3. SEO\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u4f7f\u7528\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30ea\u30b5\u30fc\u30c1\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u53cd\u6620\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u3092\u5897\u3084\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ea\u30fc\u30c1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
2.4. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3001\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u500b\u5225\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
2.5. \u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u306e\u6d3b\u7528<\/p>\n
\u9867\u5ba2\u306e\u58f0\u3084\u30ec\u30d3\u30e5\u30fc\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u53d6\u308a\u5165\u308c\u307e\u3059\u3002<\/p>\n
\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
3. \u6839\u62e0\u3068\u305d\u306e\u91cd\u8981\u6027<\/p>\n
3.1. \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u610f\u601d\u6c7a\u5b9a<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7279\u5b9a\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u5e02\u5834\u8abf\u67fb\u3084\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u5ba2\u89b3\u7684\u306a\u6839\u62e0\u3092\u6301\u3063\u3066\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
3.2. \u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
3.3. \u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u5316<\/p>\n
\u9650\u3089\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u7121\u99c4\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u524a\u6e1b\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u96c6\u4e2d\u3067\u304d\u307e\u3059\u3002<\/p>\n
3.4. \u7af6\u4e89\u512a\u4f4d\u306e\u78ba\u7acb<\/p>\n
\u660e\u78ba\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3068\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u5e02\u5834\u306b\u7279\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5c02\u9580\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a\u3068\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u5e02\u5834\u8abf\u67fb\u3001\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u3092\u901a\u3058\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u3001\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u5316\u3068\u7af6\u4e89\u512a\u4f4d\u306e\u78ba\u7acb\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6301\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u6307\u6a19\uff08KPI Key Performance Indicators\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u3053\u308c\u3089\u3092\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u4e3b\u8981\u306a\u8a55\u4fa1\u9805\u76ee\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/p>\n
\u8aac\u660e \u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u306e\u8a2a\u554f\u8005\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5f15\u304d\u8fbc\u3093\u3067\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6307\u6a19\u4f8b
\n– \u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570 \u7279\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30da\u30fc\u30b8\u304c\u3069\u308c\u3060\u3051\u95b2\u89a7\u3055\u308c\u305f\u304b\u3002<\/p>\n
– \u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u6570 \u91cd\u8907\u3092\u6392\u9664\u3057\u305f\u8a2a\u554f\u8005\u306e\u6570\u3002<\/p>\n
– \u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593 \u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u904e\u3054\u3059\u5e73\u5747\u6642\u9593\u3002<\/p>\n
\u6839\u62e0 \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9b45\u529b\u3084\u30ea\u30fc\u30c1\u306e\u62e1\u5927\u3092\u793a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\uff08\u53c2\u8003 HubSpot \u306e\u8abf\u67fb\uff09<\/p>\n
2. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19<\/p>\n
\u8aac\u660e \u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3069\u308c\u3060\u3051\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u6307\u6a19\u4f8b
\n– \u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30a7\u30a2\u6570 \u30b3\u30f3\u30c6\u30f3\u30c4\u304cSNS\u4e0a\u3067\u3069\u308c\u3060\u3051\u5171\u6709\u3055\u308c\u305f\u304b\u3002<\/p>\n
– \u30b3\u30e1\u30f3\u30c8\u6570 \u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u53cd\u5fdc\u3002<\/p>\n
– \u3044\u3044\u306d\u6570 \u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u300c\u3044\u3044\u306d\u300d\u3084\u30ea\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u6570\u3002<\/p>\n
\u6839\u62e0 \u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u95a2\u5fc3\u3092\u5f15\u3044\u3066\u3044\u308b\u8a3c\u62e0\u3067\u3059\u3002<\/p>\n
\uff08\u53c2\u8003 Content Marketing Institute\uff09<\/p>\n
3. \u30ea\u30fc\u30c9\u751f\u6210\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/p>\n
\u8aac\u660e \u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u65b0\u898f\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u3084\u5951\u7d04\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u6307\u6a19\u4f8b
\n– \u30ea\u30fc\u30c9\u6570 \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4ecb\u3057\u3066\u5f97\u3089\u308c\u305f\u554f\u3044\u5408\u308f\u305b\u3084\u767b\u9332\u6570\u3002<\/p>\n
– \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 \u8a2a\u554f\u8005\u306e\u3046\u3061\u3001\u5b9f\u969b\u306b\u8cfc\u5165\u3084\u5951\u7d04\u306b\u81f3\u3063\u305f\u5272\u5408\u3002<\/p>\n
\u6839\u62e0 \u30ea\u30fc\u30c9\u751f\u6210\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u306b\u76f4\u63a5\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\uff08\u53c2\u8003 Marketo \u306e\u8abf\u67fb\uff09<\/p>\n
4. SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/p>\n
\u8aac\u660e \u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u3069\u308c\u3060\u3051\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6307\u6a19\u4f8b
\n– \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d4c\u7531\u3067\u306e\u8a2a\u554f\u8005\u6570\u3002<\/p>\n
– \u30ad\u30fc\u30ef\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0 \u4e3b\u8981\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u691c\u7d22\u9806\u4f4d\u3002<\/p>\n
– \u30d0\u30c3\u30af\u30ea\u30f3\u30af\u6570 \u4ed6\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u6570\u3002<\/p>\n
\u6839\u62e0 \u9ad8\u3044SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u304c\u9ad8\u304f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u8a3c\u62e0\u3067\u3059\u3002<\/p>\n
\uff08\u53c2\u8003 Moz \u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff09<\/p>\n
5. ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09<\/p>\n
\u8aac\u660e \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6295\u5165\u3057\u305f\u30b3\u30b9\u30c8\u306b\u5bfe\u3059\u308b\u5229\u76ca\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u6307\u6a19\u4f8b
\n– \u53ce\u76ca \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304b\u3089\u5f97\u3089\u308c\u305f\u76f4\u63a5\u7684\u306a\u58f2\u4e0a\u3002<\/p>\n
– \u30b3\u30b9\u30c8 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u8cbb\u7528\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3002<\/p>\n
– ROI\u306e\u8a08\u7b97 \uff08\u53ce\u76ca – \u30b3\u30b9\u30c8\uff09 \/ \u30b3\u30b9\u30c8 \u00d7 100%
\n\u6839\u62e0 ROI\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u3069\u308c\u3060\u3051\u52b9\u679c\u7684\u304b\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\uff08\u53c2\u8003 Forbes \u306e\u5206\u6790\uff09<\/p>\n
6. \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3068\u8a8d\u8b58<\/p>\n
\u8aac\u660e \u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3084\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u5f62\u6210\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u6307\u6a19\u4f8b
\n– \u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u6570 \u30d6\u30e9\u30f3\u30c9\u540d\u3067\u306e\u691c\u7d22\u56de\u6570\u3002<\/p>\n
– \u30d6\u30e9\u30f3\u30c9\u30e1\u30f3\u30b7\u30e7\u30f3 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30a6\u30a7\u30d6\u4e0a\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u540d\u306e\u8a00\u53ca\u6570\u3002<\/p>\n
– \u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb \u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u8a55\u4fa1\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3002<\/p>\n
\u6839\u62e0 \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u306f\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3084\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\uff08\u53c2\u8003 Nielsen \u306e\u8abf\u67fb\uff09<\/p>\n
7. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3068\u6709\u7528\u6027<\/p>\n
\u8aac\u660e \u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u306e\u8cea\u3084\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306e\u6709\u7528\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u6307\u6a19\u4f8b
\n– \u6ede\u5728\u6642\u9593 \u30b3\u30f3\u30c6\u30f3\u30c4\u30da\u30fc\u30b8\u3067\u306e\u5e73\u5747\u6ede\u5728\u6642\u9593\u3002<\/p>\n
– \u76f4\u5e30\u7387 \u30b3\u30f3\u30c6\u30f3\u30c4\u30da\u30fc\u30b8\u3092\u8a2a\u308c\u305f\u5f8c\u3001\u4ed6\u306e\u30da\u30fc\u30b8\u306b\u79fb\u52d5\u305b\u305a\u306b\u96e2\u8131\u3059\u308b\u5272\u5408\u3002<\/p>\n
– \u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af \u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30ec\u30d3\u30e5\u30fc\u306b\u3088\u308b\u8a55\u4fa1\u3002<\/p>\n
\u6839\u62e0 \u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3001\u518d\u8a2a\u3084\u5171\u6709\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\uff08\u53c2\u8003 Content Marketing Institute\uff09<\/p>\n
\u8a55\u4fa1\u65b9\u6cd5\u3068\u30c4\u30fc\u30eb<\/p>\n
Google Analytics \u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790\u306b\u6709\u7528\u3002<\/p>\n
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