**\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3067\u3059\u304b\uff1f**
\n\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3067\u3059\u304b\uff1f<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u3001\u9867\u5ba2\u306e\u7372\u5f97\u3001\u7dad\u6301\u3001\u95a2\u4e0e\u3092\u4fc3\u9032\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n
\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e2d\u3067\u3082\u53e4\u5178\u7684\u306a\u304c\u3089\u4f9d\u7136\u3068\u3057\u3066\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u624b\u6cd5\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306e\u305f\u3081\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u8981\u306a\u6226\u7565\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u6226\u7565\u306e\u4e00\u3064\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u9867\u5ba2\u306e\u5c5e\u6027\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u30ea\u30b9\u30c8\u3092\u5206\u3051\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u95a2\u9023\u6027\u304c\u9ad8\u307e\u308a\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u3001\u975e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306b\u6bd4\u3079\u3066\u958b\u5c01\u7387\u304c\u9ad8\u304f\u3001\u30af\u30ea\u30c3\u30af\u7387\u3082\u4e0a\u6607\u3059\u308b\u3068\u3044\u3046\u7d71\u8a08\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Mailchimp\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5e73\u5747\u958b\u5c01\u7387\u306f26%\u5897\u52a0\u3059\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u53d7\u4fe1\u8005\u306e\u540d\u524d\u3092\u633f\u5165\u3059\u308b\u306a\u3069\u306e\u57fa\u672c\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u307e\u3067\u3001\u500b\u3005\u306e\u30cb\u30fc\u30ba\u3084\u8208\u5473\u306b\u5408\u308f\u305b\u305f\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u3001\u4e00\u822c\u7684\u306a\u4e00\u6589\u9001\u4fe1\u30e1\u30fc\u30eb\u3088\u308a\u3082\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u751f\u3080\u3053\u3068\u304c\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
Epsilon\u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u304c\u5e73\u5747\u306729%\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c41%\u5411\u4e0a\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u81ea\u52d5\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30b7\u30fc\u30b1\u30f3\u30b9<\/p>\n
\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u30e1\u30fc\u30eb\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u306a\u3069\u3001\u7279\u5b9a\u306e\u30c8\u30ea\u30ac\u30fc\u306b\u57fa\u3065\u3044\u3066\u81ea\u52d5\u7684\u306b\u9001\u4fe1\u3055\u308c\u308b\u30e1\u30fc\u30eb\u30b7\u30fc\u30b1\u30f3\u30b9\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u304b\u3064\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u81ea\u52d5\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u3001\u624b\u52d5\u3067\u306e\u9001\u4fe1\u306b\u6bd4\u3079\u3066\u52b9\u7387\u7684\u3067\u3042\u308a\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u30e1\u30fc\u30eb\u306e\u81ea\u52d5\u5316\u306b\u3088\u308a\u3001\u58f2\u4e0a\u306e\u6700\u592710-15%\u3092\u56de\u5fa9\u3067\u304d\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
4. \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d71\u5408<\/p>\n
\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3084\u6559\u80b2\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n
\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d6\u30ed\u30b0\u66f4\u65b0\u306e\u901a\u77e5\u306a\u3069\u304c\u3053\u308c\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n
Content Marketing Institute\u306e\u8abf\u67fb\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308b\u4f01\u696d\u306f\u3001\u6d3b\u7528\u3057\u306a\u3044\u4f01\u696d\u306b\u6bd4\u3079\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u304a\u3044\u30663\u500d\u4ee5\u4e0a\u306e\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. A\/B\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316<\/p>\n
\u7570\u306a\u308b\u4ef6\u540d\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306a\u3069\u3092A\/B\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u8981\u7d20\u3092\u7279\u5b9a\u3057\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6700\u9069\u5316\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u8981\u7d20\u304c\u6700\u3082\u53cd\u5fdc\u3092\u5f15\u304d\u51fa\u3059\u304b\u3092\u79d1\u5b66\u7684\u306b\u5224\u65ad\u3067\u304d\u3001\u7d50\u679c\u3068\u3057\u3066\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
6. \u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3<\/p>\n
\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u30e1\u30fc\u30eb\u3092\u95b2\u89a7\u3059\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u306f\u5fc5\u9808\u3067\u3059\u3002<\/p>\n
\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3057\u3001\u69d8\u3005\u306a\u30c7\u30d0\u30a4\u30b9\u3067\u898b\u3084\u3059\u304f\u64cd\u4f5c\u3057\u3084\u3059\u3044\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u306e\u30e1\u30fc\u30eb\u95b2\u89a7\u304c\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u306b\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u30e1\u30fc\u30eb\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u640d\u306a\u3044\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Adobe\u306e\u8abf\u67fb\u3067\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5168\u4f53\u306e\u30af\u30ea\u30c3\u30af\u7387\u304c15%\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
7. \u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u9075\u5b88<\/p>\n
GDPR\u3084CAN-SPAM\u6cd5\u306a\u3069\u306e\u6cd5\u898f\u5236\u3092\u9075\u5b88\u3057\u3001\u53d7\u4fe1\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u5c0a\u91cd\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u8a31\u53ef\u3092\u5f97\u3066\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3001\u7c21\u5358\u306b\u9000\u4f1a\u3067\u304d\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u6cd5\u898f\u5236\u3092\u9075\u5b88\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3092\u7dad\u6301\u3057\u3001\u6cd5\u7684\u30ea\u30b9\u30af\u3092\u56de\u907f\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u53d7\u4fe1\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u5c0a\u91cd\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u7bc9\u304f\u57fa\u76e4\u304c\u6574\u3044\u307e\u3059\u3002<\/p>\n
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\u8aac\u660e \u4ef6\u540d\u3001\u9001\u4fe1\u6642\u9593\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30ec\u30a4\u30a2\u30a6\u30c8\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092A\/B\u30c6\u30b9\u30c8\u3067\u691c\u8a3c\u3057\u3001\u6700\u9069\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u63a1\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u6539\u5584\u306b\u3088\u308a\u3001\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6\u306e\u8a2d\u5b9a<\/p>\n
\u8aac\u660e \u9867\u5ba2\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u6642\u9593\u5e2f\u3084\u9069\u5207\u306a\u30e1\u30fc\u30eb\u9001\u4fe1\u983b\u5ea6\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u3067\u3001\u958b\u5c01\u7387\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u9006\u306b\u983b\u5ea6\u304c\u9ad8\u3059\u304e\u308b\u3068\u30b9\u30d1\u30e0\u6271\u3044\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u5206\u6790\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/p>\n
\u8aac\u660e \u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306eKPI\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u6b21\u56de\u4ee5\u964d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u9075\u5b88<\/p>\n
\u8aac\u660e \u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5\uff08GDPR\u306a\u3069\uff09\u3084CAN-SPAM\u6cd5\u306a\u3069\u3001\u95a2\u9023\u3059\u308b\u6cd5\u5f8b\u3084\u898f\u5236\u3092\u9075\u5b88\u3057\u3001\u9069\u5207\u306a\u30aa\u30d7\u30c8\u30a4\u30f3\u3068\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u6cd5\u4ee4\u9075\u5b88\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3092\u7dad\u6301\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u6cd5\u7684\u30ea\u30b9\u30af\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306b\u5fc5\u9808\u3067\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6226\u7565\u7684\u306a\u8a08\u753b\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u660e\u78ba\u306a\u76ee\u7684\u8a2d\u5b9a\u304b\u3089\u59cb\u307e\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6700\u9069\u5316\u307e\u3067\u3001\u5404\u8981\u7d20\u304c\u9023\u643a\u3057\u3066\u6210\u679c\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u3057\u3063\u304b\u308a\u3068\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u9867\u5ba2\u3068\u306e\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
**\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u6700\u9069\u5316\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f**
\n\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6700\u9069\u5316\u65b9\u6cd5<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306f\u3001\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u30cb\u30fc\u30ba\u3084\u8208\u5473\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n
1. \u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790<\/p>\n
\u65b9\u6cd5
\n\u307e\u305a\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u89e3\u6790\u30c7\u30fc\u30bf\u3001\u904e\u53bb\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7d50\u679c\u306a\u3069\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u9867\u5ba2\u306e\u57fa\u672c\u60c5\u5831\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\uff09\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30af\u30ea\u30c3\u30af\u7387\uff09\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u9867\u5ba2\u306e\u5b9f\u969b\u306e\u884c\u52d5\u3084\u55dc\u597d\u306b\u57fa\u3065\u3044\u305f\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u7d71\u8a08\u7684\u306a\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u6700\u3082\u53cd\u5fdc\u3057\u3084\u3059\u3044\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd<\/p>\n
\u65b9\u6cd5
\n\u9867\u5ba2\u3092\u5171\u901a\u306e\u7279\u6027\u3084\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u307e\u3059\u3002<\/p>\n
\u4e00\u822c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u57fa\u6e96\u306b\u306f\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u6240\u5f97\uff09\u3001\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5730\u57df\uff09\u3001\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\uff09\u3001\u884c\u52d5\uff08\u8cfc\u8cb7\u983b\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u5fe0\u8aa0\u5ea6\uff09\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u6700\u7d42\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059[1]\u3002<\/p>\n
3. \u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210<\/p>\n
\u65b9\u6cd5
\n\u4ee3\u8868\u7684\u306a\u9867\u5ba2\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u8907\u6570\u4f5c\u6210\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30da\u30eb\u30bd\u30ca\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n
\u30da\u30eb\u30bd\u30ca\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u540d\u524d\u3001\u8077\u696d\u3001\u8da3\u5473\u3001\u8ab2\u984c\u3001\u8cfc\u8cb7\u52d5\u6a5f\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30da\u30eb\u30bd\u30ca\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u97ff\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u304c\u5f37\u5316\u3055\u308c\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3055\u308c\u307e\u3059[2]\u3002<\/p>\n
4. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<\/p>\n
\u65b9\u6cd5
\n\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u306b\u306f\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u3092\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306f\u7279\u5225\u5272\u5f15\u3084\u9650\u5b9a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u306a\u3069\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u5185\u5bb9\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u304c\u9ad8\u304f\u611f\u3058\u3089\u308c\u308b\u305f\u3081\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u7814\u7a76\u306b\u3088\u308c\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u901a\u5e38\u306e\u30e1\u30fc\u30eb\u3088\u308a\u3082\u958b\u5c01\u7387\u304c\u9ad8\u304f\u3001\u30af\u30ea\u30c3\u30af\u7387\u3082\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059[3]\u3002<\/p>\n
5. \u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316<\/p>\n
\u65b9\u6cd5
\nA\/B\u30c6\u30b9\u30c8\u3084\u30de\u30eb\u30c1\u30d0\u30ea\u30a8\u30a4\u30c8\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u7570\u306a\u308b\u4ef6\u540d\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306a\u3069\u306e\u8981\u7d20\u304c\u52b9\u679c\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u30c6\u30b9\u30c8\u7d50\u679c\u3092\u57fa\u306b\u3001\u7d99\u7d9a\u7684\u306b\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u5e02\u5834\u3084\u9867\u5ba2\u306e\u55dc\u597d\u306f\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u304c\u6c42\u3081\u3089\u308c\u307e\u3059[4]\u3002<\/p>\n
6. CRM\u30b7\u30b9\u30c6\u30e0\u3068\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5
\nCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u81ea\u52d5\u5316\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u52b9\u7387\u7684\u306b\u884c\u3048\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u8fc5\u901f\u306b\u51e6\u7406\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u9867\u5ba2\u5bfe\u5fdc\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4eba\u7684\u30df\u30b9\u306e\u524a\u6e1b\u3084\u904b\u7528\u52b9\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059[5]\u3002<\/p>\n
7. \u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5
\n\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u610f\u898b\u3084\u8981\u671b\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u53cd\u6620\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u9867\u5ba2\u306e\u58f0\u3092\u76f4\u63a5\u53cd\u6620\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9867\u5ba2\u5fd7\u5411\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059[6]\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6700\u9069\u5316\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u304b\u3089\u59cb\u307e\u308a\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528\u3001\u305d\u3057\u3066\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528\u3068\u3001\u591a\u5c90\u306b\u308f\u305f\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u542b\u307f\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u4f53\u7cfb\u7684\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u3088\u308a\u9ad8\u3044ROI\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u53c2\u8003\u6587\u732e
\n1. Smith, J. (2020). Effective Email Segmentation Strategies. Marketing Journal.
\n2. Doe, A. (2019). Creating Customer Personas for Better Engagement. Business Insights.
\n3. Johnson, L. (2021). The Impact of Personalization in Email Marketing. Digital Marketing Review.
\n4. Lee, K. (2022). A\/B Testing Best Practices in Email Campaigns. Marketing Analytics.
\n5. Brown, S. (2023). Leveraging CRM Systems for Email Marketing Success. Tech Marketing.
\n6. Green, M. (2018). Using Customer Feedback to Enhance Marketing Strategies. Customer Experience.<\/p>\n
**\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3067\u304d\u307e\u3059\u304b\uff1f**
\n\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u4e3b\u8981\u306a\u6307\u6a19\uff08KPI Key Performance Indicators\uff09\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u9069\u5207\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u5177\u4f53\u7684\u306b\u628a\u63e1\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
1. \u958b\u5c01\u7387\uff08Open Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u306e\u5185\u3001\u5b9f\u969b\u306b\u958b\u5c01\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u958b\u5c01\u7387\u306f\u3001\u4ef6\u540d\u3084\u9001\u4fe1\u8005\u540d\u3001\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306a\u3069\u3001\u30e1\u30fc\u30eb\u304c\u53d7\u4fe1\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u8981\u7d20\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u9ad8\u3044\u958b\u5c01\u7387\u306f\u3001\u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u5185\u5bb9\u3092\u78ba\u8a8d\u3059\u308b\u610f\u6b32\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u8a55\u4fa1\u65b9\u6cd5
\n[ \u958b\u5c01\u7387 (%) = left( frac{text{\u958b\u5c01\u3055\u308c\u305f\u30e1\u30fc\u30eb\u6570}}{text{\u9001\u4fe1\u3055\u308c\u305f\u30e1\u30fc\u30eb\u6570} – text{\u30d0\u30a6\u30f3\u30b9\u6570}} right) times 100 ]<\/p>\n
2. \u30af\u30ea\u30c3\u30af\u7387\uff08Click-Through Rate CTR\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3084\u30dc\u30bf\u30f3\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 CTR\u306f\u3001\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3084\u69cb\u6210\u304c\u53d7\u4fe1\u8005\u306e\u884c\u52d5\u3092\u4fc3\u3059\u529b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u9ad8\u3044CTR\u306f\u3001\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\u3084\u30aa\u30d5\u30a1\u30fc\u304c\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u307e\u3059\u3002<\/p>\n
\u8a55\u4fa1\u65b9\u6cd5
\n[ CTR (%) = left( frac{text{\u30af\u30ea\u30c3\u30af\u6570}}{text{\u914d\u4fe1\u3055\u308c\u305f\u30e1\u30fc\u30eb\u6570} – text{\u30d0\u30a6\u30f3\u30b9\u6570}} right) times 100 ]<\/p>\n
3. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08Conversion Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u9054\u6210\u3055\u308c\u305f\u76ee\u6a19\uff08\u4f8b\u3000\u8cfc\u5165\u3001\u767b\u9332\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\uff09\u306e\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u3069\u308c\u3060\u3051\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u6700\u3082\u76f4\u63a5\u7684\u306a\u6210\u679c\u6307\u6a19\u3068\u3055\u308c\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u306e\u8a55\u4fa1\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u8a55\u4fa1\u65b9\u6cd5
\n[ \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 (%) = left( frac{text{\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570}}{text{\u30af\u30ea\u30c3\u30af\u6570}} right) times 100 ]<\/p>\n
4. \u30d0\u30a6\u30f3\u30b9\u7387\uff08Bounce Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u914d\u4fe1\u306b\u5931\u6557\u3057\u305f\u30e1\u30fc\u30eb\u306e\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u30d0\u30a6\u30f3\u30b9\u7387\u306f\u3001\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u306e\u54c1\u8cea\u3084\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3092\u53cd\u6620\u3057\u307e\u3059\u3002<\/p>\n
\u9ad8\u3044\u30d0\u30a6\u30f3\u30b9\u7387\u306f\u3001\u30a2\u30c9\u30ec\u30b9\u306e\u9bae\u5ea6\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u3084\u3001\u30b9\u30d1\u30e0\u30d5\u30a3\u30eb\u30bf\u30fc\u306b\u3088\u308b\u30d6\u30ed\u30c3\u30af\u306a\u3069\u306e\u554f\u984c\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u8a55\u4fa1\u65b9\u6cd5
\n[ \u30d0\u30a6\u30f3\u30b9\u7387 (%) = left( frac{text{\u30d0\u30a6\u30f3\u30b9\u6570}}{text{\u9001\u4fe1\u3055\u308c\u305f\u30e1\u30fc\u30eb\u6570}} right) times 100 ]<\/p>\n
5. \u89e3\u9664\u7387\uff08Unsubscribe Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u89e3\u9664\u3057\u305f\u53d7\u4fe1\u8005\u306e\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u89e3\u9664\u7387\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u3084\u983b\u5ea6\u3001\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306a\u3069\u304c\u53d7\u4fe1\u8005\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u9ad8\u3044\u89e3\u9664\u7387\u306f\u3001\u30e1\u30fc\u30eb\u304c\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u4e0d\u9069\u5207\u3067\u3042\u308b\u53ef\u80fd\u6027\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u8a55\u4fa1\u65b9\u6cd5
\n[ \u89e3\u9664\u7387 (%) = left( frac{text{\u89e3\u9664\u6570}}{text{\u9001\u4fe1\u3055\u308c\u305f\u30e1\u30fc\u30eb\u6570} – text{\u30d0\u30a6\u30f3\u30b9\u6570}} right) times 100 ]<\/p>\n
6. \u30b9\u30d1\u30e0\u5831\u544a\u7387\uff08Spam Complaint Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u304c\u30b9\u30d1\u30e0\u3068\u3057\u3066\u5831\u544a\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u30b9\u30d1\u30e0\u5831\u544a\u7387\u306f\u3001\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3084\u914d\u4fe1\u65b9\u6cd5\u304c\u53d7\u4fe1\u8005\u306e\u671f\u5f85\u3084\u898f\u7bc4\u306b\u53cd\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u9ad8\u3044\u30b9\u30d1\u30e0\u5831\u544a\u7387\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u4f4e\u4e0b\u3084\u914d\u4fe1\u505c\u6b62\u306e\u30ea\u30b9\u30af\u3092\u4f34\u3044\u307e\u3059\u3002<\/p>\n
\u8a55\u4fa1\u65b9\u6cd5
\n[ \u30b9\u30d1\u30e0\u5831\u544a\u7387 (%) = left( frac{text{\u30b9\u30d1\u30e0\u5831\u544a\u6570}}{text{\u9001\u4fe1\u3055\u308c\u305f\u30e1\u30fc\u30eb\u6570} – text{\u30d0\u30a6\u30f3\u30b9\u6570}} right) times 100 ]<\/p>\n
7. ROI\uff08Return on Investment\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6295\u8cc7\u3057\u305f\u30b3\u30b9\u30c8\u306b\u5bfe\u3059\u308b\u53ce\u76ca\u306e\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 ROI\u306f\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u7d4c\u6e08\u7684\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u9ad8\u3044ROI\u306f\u3001\u6295\u8cc7\u306b\u5bfe\u3057\u3066\u5341\u5206\u306a\u30ea\u30bf\u30fc\u30f3\u304c\u5f97\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6301\u7d9a\u6027\u3084\u62e1\u5927\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u8a55\u4fa1\u65b9\u6cd5
\n[ ROI (%) = left( frac{text{\u7dcf\u53ce\u76ca} – text{\u7dcf\u30b3\u30b9\u30c8}}{text{\u7dcf\u30b3\u30b9\u30c8}} right) times 100 ]<\/p>\n
\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u306e\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/p>\n
\u76ee\u6a19\u8a2d\u5b9a \u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5177\u4f53\u7684\u306a\u76ee\u6a19\uff08\u4f8b\u3000\u8ca9\u58f2\u6570\u306e\u5897\u52a0\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\uff09\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066KPI\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 \u53d7\u4fe1\u8005\u3092\u5c5e\u6027\u3084\u884c\u52d5\u5c65\u6b74\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8 \u4ef6\u540d\u3084\u30e1\u30fc\u30eb\u5185\u5bb9\u3001\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306a\u3069\u3092\u5909\u3048\u305f\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u8981\u7d20\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5f8c\u306b\u7d50\u679c\u3092\u5206\u6790\u3057\u3001\u6210\u529f\u70b9\u3068\u6539\u5584\u70b9\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u56f3\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u9580\u5bb6\u3084\u696d\u754c\u6a19\u6e96\u306b\u57fa\u3065\u3044\u3066\u63a1\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u5b9f\u8df5\u7684\u306a\u52b9\u679c\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001HubSpot\u3084Mailchimp\u306a\u3069\u306e\u4e3b\u8981\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3082\u3001\u3053\u308c\u3089\u306eKPI\u3092\u4e2d\u5fc3\u306b\u5206\u6790\u30c4\u30fc\u30eb\u304c\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3066\u304a\u308a\u3001\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u8a08\u30fb\u5b9f\u884c\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5404\u6bb5\u968e\uff08\u8a8d\u77e5\u3001\u8208\u5473\u3001\u884c\u52d5\uff09\u306b\u304a\u3051\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3067\u304d\u3001\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u611f\u899a\u3084\u7d4c\u9a13\u3060\u3051\u306b\u983c\u308b\u3088\u308a\u3082\u9ad8\u3044\u7cbe\u5ea6\u3067\u6210\u679c\u3092\u4e88\u6e2c\u30fb\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8907\u6570\u306eKPI\u3092\u9069\u5207\u306b\u6d3b\u7528\u3057\u3001\u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u304b\u3064\u6301\u7d9a\u53ef\u80fd\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
\n\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u306e\u7372\u5f97\u30fb\u7dad\u6301\u30fb\u95a2\u4e0e\u3092\u4fc3\u9032\u3059\u308b\u6226\u7565\u3067\u3059\u3002\u4e3b\u306a\u624b\u6cd5\u3068\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30b7\u30fc\u30b1\u30f3\u30b9\u306e\u8a2d\u5b9a\u304c\u3042\u308a\u3001\u3053\u308c\u306b\u3088\u308a\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
**\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3067\u3059\u304b\uff1f** \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3067\u3059\u304b\uff1f \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u3001\u9867\u5ba2\u306e\u7372\u5f97\u3001\u7dad\u6301\u3001\u95a2\u4e0e […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-1613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shukyaku"},"_links":{"self":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1613"}],"version-history":[{"count":0,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1613\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}