**\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f**
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff08Content Personalization\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3072\u3068\u308a\u306e\u7279\u6027\u3084\u884c\u52d5\u3001\u55dc\u597d\u306b\u57fa\u3065\u3044\u3066\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u624b\u6cd5\u3084\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u8a73\u7d30\u306a\u8aac\u660e<\/p>\n
\u57fa\u672c\u6982\u5ff5\u3068\u76ee\u7684<\/p>\n
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\u624b\u6cd5\u3068\u6280\u8853<\/p>\n
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\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30d9\u30fc\u30b9\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3 \u30e6\u30fc\u30b6\u30fc\u306e\u73fe\u5728\u306e\u72b6\u6cc1\uff08\u5834\u6240\u3001\u6642\u9593\u3001\u30c7\u30d0\u30a4\u30b9\u306a\u3069\uff09\u306b\u5fdc\u3058\u3066\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u9069\u7528\u5206\u91ce<\/p>\n
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\u4f8b\u3048\u3070\u3000<\/p>\n
E\u30b3\u30de\u30fc\u30b9 \u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u3001\u95a2\u9023\u5546\u54c1\u3084\u304a\u3059\u3059\u3081\u5546\u54c1\u3092\u8868\u793a\u3002<\/p>\n
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\u52b9\u679c\u3068\u6839\u62e0<\/p>\n
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\u4f8b\u3048\u3070\u3000<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a Personalized content can increase user engagement by 74% (Source HubSpot).
\n\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a Epsilon\u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u305d\u3046\u3067\u306a\u3044\u30e1\u30fc\u30eb\u306b\u6bd4\u3079\u3066\u5e73\u574729%\u306e\u9ad8\u3044\u958b\u5c01\u7387\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a McKinsey\u306e\u5831\u544a\u306b\u3088\u308c\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u518d\u8cfc\u5165\u7387\u304c\u4e0a\u304c\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
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\u8ab2\u984c\u3068\u8003\u616e\u70b9<\/p>\n
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\u307e\u3068\u3081<\/p>\n
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**\u306a\u305c\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f**
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff08\u4ee5\u4e0b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u3001\u8208\u5473\u3001\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u3001\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u8fd1\u5e74\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30a6\u30a7\u30d6\u30c7\u30b6\u30a4\u30f3\u306e\u5206\u91ce\u3067\u91cd\u8996\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u91cd\u8981\u6027\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n
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1. \u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u4e00\u822c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u306b\u304f\u3044\u3067\u3059\u304c\u3001\u500b\u3005\u306e\u8208\u5473\u3084\u55dc\u597d\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u306f\u3001\u95b2\u89a7\u6642\u9593\u306e\u5ef6\u9577\u3084\u518d\u8a2a\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u305f\u4f01\u696d\u306f\u3001\u63d0\u4f9b\u3057\u3066\u3044\u306a\u3044\u4f01\u696d\u306b\u6bd4\u3079\u3066\u53ce\u76ca\u6027\u304c6\u500d\u9ad8\u3044\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u3084\u767b\u9332\u306a\u3069\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u5546\u54c1\u63a8\u85a6\u306f\u3001\u30af\u30ed\u30b9\u30bb\u30ea\u30f3\u30b0\u3084\u30a2\u30c3\u30d7\u30bb\u30ea\u30f3\u30b0\u306e\u6a5f\u4f1a\u3092\u5897\u52a0\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 E\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306eDynamic Yield\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63a8\u85a6\u306f\u58f2\u4e0a\u3092\u6700\u592730%\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u306b\u8fc5\u901f\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u5168\u4f53\u7684\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Salesforce\u306e\u8abf\u67fb\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u5411\u4e0a\u3057\u305f\u4f01\u696d\u306f\u3001\u9867\u5ba2\u7dad\u6301\u7387\u304c50%\u5411\u4e0a\u3059\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u6700\u9069\u5316<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3084\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u4fa1\u5024\u304c\u6700\u5927\u5316\u3055\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7cbe\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4f01\u696d\u306eGartner\u306b\u3088\u308b\u3068\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306b\u6bd4\u3079\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u304c20%\u4ee5\u4e0a\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u7af6\u4e89\u512a\u4f4d\u6027\u306e\u7372\u5f97<\/p>\n
\u5e02\u5834\u304c\u98fd\u548c\u3059\u308b\u4e2d\u3001\u5dee\u5225\u5316\u306f\u91cd\u8981\u306a\u7af6\u4e89\u8981\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u793e\u306b\u306a\u3044\u72ec\u81ea\u306e\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u3046\u3061\u3001\u7d0480%\u304c\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u5411\u4e0a\u3092\u5b9f\u611f\u3057\u3066\u3044\u308b\u3068\u306e\u5831\u544a\u304c\u3042\u308a\u307e\u3059\uff08Accenture\u8abf\u67fb\uff09\u3002<\/p>\n
6. \u9867\u5ba2\u7dad\u6301\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7bc9\u304f\u624b\u52a9\u3051\u3092\u3057\u307e\u3059\u3002<\/p>\n
\u500b\u5225\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u96e2\u8131\u7387\u304c\u4f4e\u4e0b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Boston Consulting Group\u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u4f01\u696d\u306f\u3001\u9867\u5ba2\u7dad\u6301\u7387\u304c15%\u5411\u4e0a\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5897\u52a0\u3001\u512a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u63d0\u4f9b\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u6700\u9069\u5316\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u7372\u5f97\u3001\u305d\u3057\u3066\u9867\u5ba2\u7dad\u6301\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3068\u3044\u3063\u305f\u591a\u304f\u306e\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u52b9\u679c\u306f\u3001\u591a\u304f\u306e\u8abf\u67fb\u3084\u4e8b\u4f8b\u306b\u3088\u3063\u3066\u88cf\u4ed8\u3051\u3089\u308c\u3066\u304a\u308a\u3001\u4f01\u696d\u304c\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u9042\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u78ba\u3067\u3059\u3002<\/p>\n
**\u3069\u306e\u3088\u3046\u306a\u624b\u6cd5\u3084\u30c4\u30fc\u30eb\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304b\uff1f**
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff08\u4ee5\u4e0b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3072\u3068\u308a\u306e\u7279\u6027\u3084\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u3001\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5897\u52a0\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u4e3b\u306a\u624b\u6cd5\u3068\u30c4\u30fc\u30eb\u3001\u305d\u3057\u3066\u305d\u308c\u3089\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u8ff0\u3057\u307e\u3059\u3002<\/p>\n
\u4e3b\u306a\u624b\u6cd5<\/p>\n
1. \u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u76e4\u3068\u306a\u308b\u306e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
– \u884c\u52d5\u30c7\u30fc\u30bf \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u3001\u30af\u30ea\u30c3\u30af\u30d1\u30bf\u30fc\u30f3\u3001\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u3002<\/p>\n
– \u5c5e\u6027\u30c7\u30fc\u30bf \u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u3001\u30c7\u30d0\u30a4\u30b9\u60c5\u5831\u306a\u3069\u3002<\/p>\n
– \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30c7\u30fc\u30bf \u73fe\u5728\u306e\u72b6\u6cc1\u3084\u6642\u9593\u5e2f\u3001\u4f4d\u7f6e\u60c5\u5831\u306a\u3069\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
2. \u6a5f\u68b0\u5b66\u7fd2\u3068AI\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/p>\n
\u6a5f\u68b0\u5b66\u7fd2\uff08ML\uff09\u3084\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\u3092\u6d3b\u7528\u3057\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u304b\u3089\u30d1\u30bf\u30fc\u30f3\u3092\u62bd\u51fa\u3057\u3001\u4e88\u6e2c\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n
\u4e3b\u306a\u624b\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n
– \u5354\u8abf\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0 \u985e\u4f3c\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u57fa\u306b\u63a8\u85a6\u3092\u884c\u3046\u624b\u6cd5\u3002<\/p>\n
– \u30b3\u30f3\u30c6\u30f3\u30c4\u30d9\u30fc\u30b9\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0 \u30e6\u30fc\u30b6\u30fc\u304c\u904e\u53bb\u306b\u8208\u5473\u3092\u793a\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7279\u5fb4\u3092\u5206\u6790\u3057\u3001\u985e\u4f3c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63a8\u85a6\u3002<\/p>\n
– \u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0 \u8907\u96d1\u306a\u30c7\u30fc\u30bf\u69cb\u9020\u3092\u7406\u89e3\u3057\u3001\u9ad8\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3002<\/p>\n
3. \u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0<\/p>\n
\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u7684\u306b\u63d0\u793a\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u30b5\u30a4\u30c8\u3067\u306e\u300c\u304a\u3059\u3059\u3081\u5546\u54c1\u300d\u3084\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u306e\u300c\u3042\u306a\u305f\u306b\u304a\u3059\u3059\u3081\u300d\u306e\u6a5f\u80fd\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n
4. \u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u3001\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5e83\u544a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u306b\u76f4\u7d50\u3057\u305f\u60c5\u5831\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u5c4a\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
5. A\/B\u30c6\u30b9\u30c8\u304a\u3088\u3073\u30de\u30eb\u30c1\u30d0\u30ea\u30a2\u30c3\u30c8\u30c6\u30b9\u30c8<\/p>\n
\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u6bd4\u8f03\u30c6\u30b9\u30c8\u3057\u3001\u3069\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6700\u9069\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4e3b\u306a\u30c4\u30fc\u30eb<\/p>\n
1. Google Analytics<\/p>\n
\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3002<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u790e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
2. Adobe Target<\/p>\n
A\/B\u30c6\u30b9\u30c8\u3084\u30de\u30eb\u30c1\u30d0\u30ea\u30a2\u30f3\u30c8\u30c6\u30b9\u30c8\u3001\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3092\u5099\u3048\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3002<\/p>\n
\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u81ea\u52d5\u5316\u6a5f\u80fd\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n
3. Optimizely<\/p>\n
\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068A\/B\u30c6\u30b9\u30c8\u3092\u652f\u63f4\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002<\/p>\n
\u76f4\u611f\u7684\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3067\u3001\u8fc5\u901f\u306a\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
4. Salesforce Marketing Cloud<\/p>\n
\u7dcf\u5408\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3002<\/p>\n
\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
5. Dynamic Yield<\/p>\n
\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002<\/p>\n
\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u751f\u6210\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
6. AWS Personalize<\/p>\n
Amazon Web Services\u304c\u63d0\u4f9b\u3059\u308b\u6a5f\u68b0\u5b66\u7fd2\u30d9\u30fc\u30b9\u306e\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3002<\/p>\n
\u7c21\u5358\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u52b9\u679c<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u3001\u6ede\u5728\u6642\u9593\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306e\u5897\u52a0\u3001\u76f4\u5e30\u7387\u306e\u4f4e\u4e0b\u306a\u3069\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u304c\u6539\u5584\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u306e\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5897\u52a0<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30aa\u30d5\u30a1\u30fc\u3084\u5546\u54c1\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u7387\u3084\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
Industry reports, such as those from McKinsey & Company, have shown that personalized experiences can lead to significant revenue growth.<\/p>\n
\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3068\u914d\u616e\u3092\u793a\u3059\u305f\u3081\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u5b9f\u969b\u306b\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u5c0e\u5165\u5f8c\u306b\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u306e\u5897\u52a0\u3092\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u610f\u601d\u6c7a\u5b9a\u306e\u4fc3\u9032<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7cbe\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u914d\u5206\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3001\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u3001\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001A\/B\u30c6\u30b9\u30c8\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5b9f\u73fe\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001Google Analytics\u3001Adobe Target\u3001Optimizely\u3001Salesforce Marketing Cloud\u306a\u3069\u306e\u30c4\u30fc\u30eb\u304c\u3053\u308c\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u624b\u6cd5\u3068\u30c4\u30fc\u30eb\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5897\u52a0\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u3044\u3063\u305f\u660e\u78ba\u306a\u52b9\u679c\u3092\u3082\u305f\u3089\u3059\u3068\u3044\u3046\u30a8\u30d3\u30c7\u30f3\u30b9\u304c\u591a\u304f\u5b58\u5728\u3057\u3001\u4f01\u696d\u306e\u7af6\u4e89\u529b\u5f37\u5316\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
**\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u306b\u304a\u3051\u308b\u8ab2\u984c\u3068\u305d\u306e\u89e3\u6c7a\u7b56\u306f\uff1f**
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5897\u52a0\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u304c\u3001\u540c\u6642\u306b\u3044\u304f\u3064\u304b\u306e\u8ab2\u984c\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u4e3b\u8981\u306a\u8ab2\u984c\u3068\u305d\u306e\u89e3\u6c7a\u7b56\u3092\u8a73\u8ff0\u3057\u3001\u5404\u3005\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u3082\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u4e3b\u306a\u8ab2\u984c<\/p>\n
1. \u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u78ba\u4fdd<\/p>\n
\u8ab2\u984c\u5185\u5bb9 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u5927\u91cf\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u3053\u308c\u306b\u4f34\u3044\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3084\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u30ea\u30b9\u30af\u304c\u5897\u5927\u3057\u307e\u3059\u3002<\/p>\n
GDPR\u3084CCPA\u306a\u3069\u306e\u898f\u5236\u9075\u5b88\u3082\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u8fd1\u5e74\u306e\u30c7\u30fc\u30bf\u6f0f\u6d29\u4e8b\u4ef6\u3084\u53b3\u683c\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306e\u5f37\u5316\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\uff08\u4f8b\u3000GDPR\u65bd\u884c\u5f8c\u306e\u4f01\u696d\u5bfe\u5fdc\uff09\u3002<\/p>\n
2. \u30c7\u30fc\u30bf\u306e\u8cea\u3068\u91cf\u306e\u78ba\u4fdd<\/p>\n
\u8ab2\u984c\u5185\u5bb9 \u9ad8\u7cbe\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u6b63\u78ba\u3067\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u3057\u304b\u3057\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u904e\u7a0b\u3067\u6b20\u640d\u3084\u4e0d\u6574\u5408\u304c\u751f\u3058\u308b\u3053\u3068\u304c\u3042\u308a\u3001\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u7dad\u6301\u306f\u96e3\u6613\u5ea6\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u306e\u8cea\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u52b9\u679c\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u306f\u3001\u591a\u304f\u306e\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u4f8b\u3000Harvard Business Review\u306b\u3088\u308b\u3068\u3001\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u6301\u3064\u4f01\u696d\u306f\u6301\u305f\u306a\u3044\u4f01\u696d\u3088\u308a\u3082\u53ce\u76ca\u304c\u9ad8\u3044\uff09\u3002<\/p>\n
3. \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u7d71\u5408\u3068\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3<\/p>\n
\u8ab2\u984c\u5185\u5bb9 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u65e2\u5b58\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u7d71\u5408\u3059\u308b\u969b\u306e\u6280\u8853\u7684\u306a\u96e3\u6613\u5ea6\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u5897\u52a0\u306b\u4f34\u3046\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u306e\u78ba\u4fdd\u304c\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u591a\u304f\u306e\u4f01\u696d\u304c\u30b7\u30b9\u30c6\u30e0\u7d71\u5408\u6642\u306b\u4e88\u671f\u305b\u306c\u6280\u8853\u7684\u969c\u58c1\u306b\u76f4\u9762\u3057\u3066\u304a\u308a\u3001\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30e9\u6574\u5099\u304c\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u4f8b\u3000\u4f01\u696d\u306eIT\u30ec\u30dd\u30fc\u30c8\uff09\u3002<\/p>\n
4. \u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u30d0\u30e9\u30f3\u30b9<\/p>\n
\u8ab2\u984c\u5185\u5bb9 \u904e\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u9055\u548c\u611f\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u9006\u52b9\u679c\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30d0\u30e9\u30f3\u30b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Nielsen Norman Group\u306e\u7814\u7a76\u3067\u306f\u3001\u9069\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u4e00\u65b9\u3001\u904e\u5ea6\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306f\u9006\u52b9\u679c\u3068\u306a\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u30ea\u30bd\u30fc\u30b9\u3068\u30b3\u30b9\u30c8\u306e\u7ba1\u7406<\/p>\n
\u8ab2\u984c\u5185\u5bb9 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u306b\u306f\u3001\u9069\u5207\u306a\u4eba\u6750\u3084\u4e88\u7b97\u306e\u78ba\u4fdd\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u7279\u306b\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u8ca0\u62c5\u304c\u5927\u304d\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u591a\u304f\u306e\u4f01\u696d\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u5c0e\u5165\u6642\u306b\u4e88\u7b97\u30aa\u30fc\u30d0\u30fc\u3084\u4eba\u6750\u4e0d\u8db3\u306b\u60a9\u307e\u3055\u308c\u3066\u3044\u308b\u3068\u306e\u5831\u544a\u304c\u3042\u308a\u307e\u3059\uff08\u4f8b\u3000Gartner\u306e\u8abf\u67fb\uff09\u3002<\/p>\n
\u89e3\u6c7a\u7b56<\/p>\n
1. \u53b3\u683c\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u306e\u5b9f\u65bd<\/p>\n
\u5bfe\u7b56\u5185\u5bb9 \u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u7ba1\u7406\u306b\u304a\u3044\u3066\u3001\u6700\u65b0\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u6280\u8853\u3092\u5c0e\u5165\u3057\u3001\u900f\u660e\u6027\u306e\u9ad8\u3044\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u3092\u7b56\u5b9a\u30fb\u516c\u958b\u3059\u308b\u3002<\/p>\n
\u6839\u62e0 \u900f\u660e\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3067\u304d\u3001\u898f\u5236\u9075\u5b88\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\uff08\u4f8b\u3000Apple\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u91cd\u8996\u6226\u7565\uff09\u3002<\/p>\n
2. \u30c7\u30fc\u30bf\u30ac\u30d0\u30ca\u30f3\u30b9\u306e\u5f37\u5316<\/p>\n
\u5bfe\u7b56\u5185\u5bb9 \u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3001\u4fdd\u5b58\u3001\u51e6\u7406\u306b\u304a\u3051\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u660e\u78ba\u306b\u3057\u3001\u5b9a\u671f\u7684\u306a\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u306e\u8cea\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u7cbe\u5ea6\u3068\u52b9\u679c\u304c\u9ad8\u307e\u308a\u307e\u3059\uff08\u4f8b\u3000\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6210\u529f\u4e8b\u4f8b\uff09\u3002<\/p>\n
3. \u67d4\u8edf\u3067\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5c0e\u5165<\/p>\n
\u5bfe\u7b56\u5185\u5bb9 \u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3084API\u3092\u6d3b\u7528\u3057\u3001\u30b7\u30b9\u30c6\u30e0\u306e\u67d4\u8edf\u6027\u3068\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u3092\u78ba\u4fdd\u3059\u308b\u3002<\/p>\n
\u6839\u62e0 \u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306b\u3088\u308a\u3001\u521d\u671f\u6295\u8cc7\u3092\u6291\u3048\u3064\u3064\u30b9\u30b1\u30fc\u30eb\u30a2\u30a6\u30c8\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\uff08\u4f8b\u3000Amazon Web Services\u3084Google Cloud\u306e\u6d3b\u7528\u4e8b\u4f8b\uff09\u3002<\/p>\n
4. \u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6700\u9069\u5316<\/p>\n
\u5bfe\u7b56\u5185\u5bb9 \u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3084A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u7a0b\u5ea6\u3092\u8abf\u6574\u3057\u3001\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u3064\u3051\u308b\u3002<\/p>\n
\u6839\u62e0 \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790\u306b\u57fa\u3065\u304f\u8abf\u6574\u306b\u3088\u308a\u3001\u6e80\u8db3\u5ea6\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\uff08\u4f8b\u3000Netflix\u306e\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\uff09\u3002<\/p>\n
5. \u4eba\u6750\u3068\u4e88\u7b97\u306e\u52b9\u679c\u7684\u306a\u914d\u5206<\/p>\n
\u5bfe\u7b56\u5185\u5bb9 \u5c02\u9580\u77e5\u8b58\u3092\u6301\u3064\u4eba\u6750\u306e\u80b2\u6210\u3084\u5916\u90e8\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u6d3b\u7528\u3001ROI\u3092\u8003\u616e\u3057\u305f\u4e88\u7b97\u914d\u5206\u3092\u884c\u3046\u3002<\/p>\n
\u6839\u62e0 \u52b9\u679c\u7684\u306a\u30ea\u30bd\u30fc\u30b9\u7ba1\u7406\u306b\u3088\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u30b3\u30b9\u30c8\u3092\u6700\u9069\u5316\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\uff08\u4f8b\u3000HubSpot\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u4e8b\u4f8b\uff09\u3002<\/p>\n
6. \u7d71\u5408\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306e\u9023\u643a<\/p>\n
\u5bfe\u7b56\u5185\u5bb9 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u9023\u643a\u3055\u305b\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n
\u6839\u62e0 \u7d71\u5408\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u306e\u30b7\u30ca\u30b8\u30fc\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u3001\u5168\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u304c\u5411\u4e0a\u3057\u307e\u3059\uff08\u4f8b\u3000\u7d71\u5408\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u4e8b\u4f8b\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
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