{"id":1651,"date":"2025-03-13T00:31:52","date_gmt":"2025-03-12T15:31:52","guid":{"rendered":"https:\/\/miniqr.com\/?p=1651"},"modified":"2025-03-13T00:31:52","modified_gmt":"2025-03-12T15:31:52","slug":"%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%83%8b%e3%83%bc%e3%82%ba%e3%82%92%e6%b7%b1%e3%81%8f%e7%90%86%e8%a7%a3%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae%e6%96%b9%e6%b3%95%e3%81%a8%e6%88%a6%e7%95%a5","status":"publish","type":"post","link":"https:\/\/miniqr.com\/?p=1651","title":{"rendered":"**\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3068\u6226\u7565**"},"content":{"rendered":"<p>**\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u6307\u3059\u306e\u304b\uff1f**<br \/>\n\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u6307\u3059\u306e\u304b\uff1f<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\uff08User 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Method\uff09<\/p>\n<p>\u5178\u578b\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf\u3092\u5177\u4f53\u5316\u3057\u3001\u305d\u306e\u4eba\u7269\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u57fa\u306b\u88fd\u54c1\u8a2d\u8a08\u3092\u884c\u3046\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30e9\u30f3\u30fb\u30af\u30fc\u30d1\u30fc\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u3068\u3081<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306e\u7406\u89e3\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u529f\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p>\u6a5f\u80fd\u7684\u3001\u611f\u60c5\u7684\u3001\u793e\u4f1a\u7684\u3001\u7d4c\u9a13\u7684\u3068\u3044\u3063\u305f\u591a\u5c90\u306b\u308f\u305f\u308b\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u3042\u308b\u63d0\u4f9b\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u4eba\u9593\u4e2d\u5fc3\u8a2d\u8a08\u3084\u30b8\u30e7\u30d6\u7406\u8ad6\u306a\u3069\u306e\u7406\u8ad6\u7684\u57fa\u76e4\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7bc9\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>**\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3092\u52b9\u679c\u7684\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u306f\uff1f**<br \/>\n\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3092\u52b9\u679c\u7684\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u65b9\u6cd5\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u610f\u898b\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3057\u3001\u6df1\u3044\u7406\u89e3\u3092\u5f97\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>1. \u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/p>\n<p>\u6982\u8981 \u76f4\u63a5\u30e6\u30fc\u30b6\u30fc\u3068\u5bfe\u8a71\u3057\u3001\u5f7c\u3089\u306e\u7d4c\u9a13\u3001\u8ab2\u984c\u3001\u671f\u5f85\u306b\u3064\u3044\u3066\u6df1\u304f\u6398\u308a\u4e0b\u3052\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u8cea\u7684\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u306e\u306b\u512a\u308c\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u3084\u52d5\u6a5f\u3001\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30aa\u30fc\u30d7\u30f3\u30a8\u30f3\u30c9\u306e\u8cea\u554f\u3092\u901a\u3058\u3066\u3001\u4e88\u671f\u305b\u306c\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\uff08Kvale, 2007\uff09\u3002<\/p>\n<p>2. \u30b5\u30fc\u30d9\u30a4\u8abf\u67fb<\/p>\n<p>\u6982\u8981 \u591a\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u4e00\u822c\u7684\u306a\u50be\u5411\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u30b5\u30fc\u30d9\u30a4\u306f\u5e83\u7bc4\u306a\u30c7\u30fc\u30bf\u3092\u52b9\u7387\u7684\u306b\u53ce\u96c6\u3067\u304d\u3001\u7d71\u8a08\u7684\u306a\u5206\u6790\u3092\u901a\u3058\u3066\u30cb\u30fc\u30ba\u306e\u512a\u5148\u9806\u4f4d\u3084\u5171\u901a\u70b9\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff08Dillman et al., 2014\uff09\u3002<\/p>\n<p>3. \u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8<\/p>\n<p>\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u306b\u5b9f\u969b\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3082\u3089\u3044\u3001\u305d\u306e\u904e\u7a0b\u3067\u306e\u554f\u984c\u70b9\u3084\u4f7f\u3044\u52dd\u624b\u3092\u89b3\u5bdf\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u5b9f\u969b\u306e\u4f7f\u7528\u72b6\u6cc1\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76f4\u9762\u3059\u308b\u5177\u4f53\u7684\u306a\u8ab2\u984c\u3084\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u767a\u898b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u8a2d\u8a08\u4e0a\u306e\u6539\u5584\u70b9\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\uff08Nielsen, 1994\uff09\u3002<\/p>\n<p>4. \u89b3\u5bdf\u8abf\u67fb\uff08\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\uff09<\/p>\n<p>\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u306e\u81ea\u7136\u306a\u74b0\u5883\u3067\u884c\u52d5\u3092\u89b3\u5bdf\u3057\u3001\u65e5\u5e38\u306e\u4e2d\u3067\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u89b3\u5bdf\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u304c\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u767a\u898b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u6587\u8108\u306b\u57fa\u3065\u304f\u7406\u89e3\u304c\u6df1\u307e\u308b\u305f\u3081\u3001\u3088\u308a\u9069\u5207\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u8a2d\u8a08\u304c\u53ef\u80fd\u3067\u3059\uff08Creswell, 2013\uff09\u3002<\/p>\n<p>5. \u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210<\/p>\n<p>\u6982\u8981 \u5178\u578b\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u4f5c\u6210\u3057\u3001\u305d\u306e\u4eba\u7269\u306e\u8996\u70b9\u304b\u3089\u30cb\u30fc\u30ba\u3092\u8003\u5bdf\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u30da\u30eb\u30bd\u30ca\u306f\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5171\u6709\u3067\u304d\u308b\u5177\u4f53\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u30e2\u30c7\u30eb\u3092\u63d0\u4f9b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u8a2d\u8a08\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n<p>\u5171\u901a\u306e\u7406\u89e3\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u30cb\u30fc\u30ba\u306b\u5373\u3057\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\uff08Pruitt &amp; Adlin, 2006\uff09\u3002<\/p>\n<p>6. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0<\/p>\n<p>\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u904e\u7a0b\u5168\u4f53\u3092\u8996\u899a\u7684\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u5404\u6bb5\u968e\u3067\u306e\u30cb\u30fc\u30ba\u3084\u611f\u60c5\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u9a13\u5168\u4f53\u3092\u4fef\u77b0\u3059\u308b\u3053\u3068\u3067\u3001\u63a5\u70b9\u3054\u3068\u306e\u30cb\u30fc\u30ba\u3084\u554f\u984c\u70b9\u3092\u660e\u78ba\u306b\u3057\u3001\u5305\u62ec\u7684\u306a\u6539\u5584\u7b56\u3092\u5c0e\u304d\u51fa\u3059\u52a9\u3051\u306b\u306a\u308a\u307e\u3059\uff08Stickdorn &amp; Schneider, 2010\uff09\u3002<\/p>\n<p>7. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306e\u6d3b\u7528<\/p>\n<p>\u6982\u8981 \u30a6\u30a7\u30d6\u89e3\u6790\u3001\u30a2\u30d7\u30ea\u4f7f\u7528\u30ed\u30b0\u3001CRM\u30c7\u30fc\u30bf\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5b9f\u969b\u306e\u884c\u52d5\u3084\u5229\u7528\u30d1\u30bf\u30fc\u30f3\u3092\u5ba2\u89b3\u7684\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u8208\u5473\u3092\u88cf\u4ed8\u3051\u308b\u8a3c\u62e0\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059\uff08Feng &amp; Jansen, 2010\uff09\u3002<\/p>\n<p>8. \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584<\/p>\n<p>\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5b9a\u671f\u7684\u306b\u53ce\u96c6\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u53cd\u6620\u3055\u305b\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u7d99\u7d9a\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u53ce\u96c6\u306f\u3001\u5909\u5316\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30b8\u30e3\u30a4\u30eb\u958b\u767a\u624b\u6cd5\u3068\u3082\u76f8\u6027\u304c\u826f\u304f\u3001\u8fc5\u901f\u306a\u5bfe\u5fdc\u304c\u53ef\u80fd\u3067\u3059\uff08Beck et al., 2001\uff09\u3002<\/p>\n<p>9. \u7af6\u5408\u5206\u6790<\/p>\n<p>\u6982\u8981 \u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u6790\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u8981\u7d20\u3084\u4e0d\u8db3\u3057\u3066\u3044\u308b\u70b9\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u7af6\u5408\u5206\u6790\u306f\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u6709\u52b9\u3067\u3042\u308a\u3001\u81ea\u793e\u306e\u88fd\u54c1\u304c\u3069\u306e\u3088\u3046\u306b\u5dee\u5225\u5316\u3067\u304d\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\uff08Porter, 1980\uff09\u3002<\/p>\n<p>\u7dcf\u62ec<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3092\u52b9\u679c\u7684\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8cea\u7684\u30fb\u91cf\u7684\u306a\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u610f\u898b\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u771f\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a2d\u8a08\u30fb\u6539\u5584\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5404\u624b\u6cd5\u306b\u306f\u305d\u308c\u305e\u308c\u306e\u5f37\u307f\u304c\u3042\u308a\u3001\u76ee\u7684\u3084\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u9069\u5207\u306b\u9078\u629e\u30fb\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30cb\u30fc\u30ba\u628a\u63e1\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u53c2\u8003\u6587\u732e<\/p>\n<p>Kvale, S. (2007). Doing Interviews. Sage Publications.<br \/>\nDillman, D. A., Smyth, J. D., &amp; Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys The Tailored Design Method. Wiley.<br \/>\nNielsen, J. (1994). Usability Engineering. Morgan Kaufmann.<br \/>\nCreswell, J. W. (2013). Research Design Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications.<br \/>\nPruitt, J., &amp; Adlin, T. (2006). The Persona Lifecycle Keeping People in Mind Throughout Product Design. Morgan Kaufmann.<br \/>\nStickdorn, M., &amp; Schneider, J. (2010). This is Service Design Thinking. Wiley.<br \/>\nFeng, Y., &amp; Jansen, B. J. (2010). Web Search Log Analysis Methodology and Applications. Springer.<br \/>\nBeck, K., Beedle, M., Van Bennekum, A., et al. (2001). Manifesto for Agile Software Development. Agile Alliance.<br \/>\nPorter, M. E. (1980). Competitive Strategy Techniques for Analyzing Industries and Competitors. Free Press.<\/p>\n<p>**\u53ce\u96c6\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3092\u3069\u306e\u3088\u3046\u306b\u5206\u6790\u30fb\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3059\u308b\u304b\uff1f**<br \/>\n\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306e\u7406\u89e3\u306f\u3001\u88fd\u54c1\u958b\u767a\u3084\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p>\u53ce\u96c6\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3057\u3001\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u6700\u5927\u5316\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306b\u3001\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u6cd5\u3068\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u306e\u65b9\u6cd5\u3001\u305d\u3057\u3066\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>1. 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\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210<\/p>\n<p>\u5178\u578b\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u70b9\u304b\u3089\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u307e\u3059\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u306f\u3001\u5e74\u9f62\u3001\u8077\u696d\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u3092\u57fa\u306b\u8a2d\u5b9a\u3057\u3001\u30cb\u30fc\u30ba\u306e\u5177\u4f53\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>2.3 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Kano\u30e2\u30c7\u30eb<\/p>\n<p>Kano\u30e2\u30c7\u30eb\u306f\u3001\u30cb\u30fc\u30ba\u3092\u300c\u57fa\u672c\u7684\u8981\u4ef6\u300d\u300c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8981\u4ef6\u300d\u300c\u9b45\u529b\u7684\u8981\u4ef6\u300d\u306b\u5206\u985e\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3068\u306e\u95a2\u4fc2\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u6e80\u8db3\u5ea6\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u91cd\u70b9\u9818\u57df\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>3.3 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Design\uff09\u306e\u539f\u5247<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u4e2d\u5fc3\u306b\u8a2d\u8a08\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u3044\u3084\u3059\u3055\u3084\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3059\u308b\u3068\u3044\u3046\u8a2d\u8a08\u539f\u5247\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30cb\u30fc\u30ba\u306e\u6b63\u78ba\u306a\u5206\u6790\u3068\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u306f\u3001\u3053\u306e\u539f\u5247\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p>4.2 \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a<\/p>\n<p>\u5b9a\u91cf\u7684\u30fb\u8cea\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3057\u3001\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u306b\u4f9d\u5b58\u305b\u305a\u3001\u5ba2\u89b3\u7684\u304b\u3064\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p>4.3 \u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3068\u306e\u6574\u5408\u6027<\/p>\n<p>\u30cb\u30fc\u30ba\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3084\u6226\u7565\u3068\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u5168\u4f53\u306e\u65b9\u5411\u6027\u3068\u4e00\u81f4\u3057\u305f\u6539\u5584\u6d3b\u52d5\u304c\u884c\u3048\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u6700\u5927\u5316\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n<p>4.4 \u5b9f\u8a3c\u7814\u7a76\u306e\u652f\u6301<\/p>\n<p>\u591a\u304f\u306e\u5b9f\u8a3c\u7814\u7a76\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306e\u6b63\u78ba\u306a\u5206\u6790\u3068\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u529f\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Kano\u30e2\u30c7\u30eb\u3084\u30e2\u30b9\u30af\u30ef\u6cd5\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u3067\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u305d\u306e\u6709\u52b9\u6027\u304c\u652f\u6301\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u3068\u3081<\/p>\n<p>\u53ce\u96c6\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3092\u5206\u6790\u30fb\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u5206\u3051\u3084\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u3001\u30b8\u30e7\u30d6\u7406\u8ad6\u306e\u6d3b\u7528\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u306b\u306f\u3001\u30e2\u30b9\u30af\u30ef\u6cd5\u3084Kano\u30e2\u30c7\u30eb\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u30d5\u30a3\u30fc\u30b8\u30d3\u30ea\u30c6\u30a3\u306e\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306a\u3069\u306e\u624b\u6cd5\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u8a2d\u8a08\u306e\u539f\u5247\u3084\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3068\u306e\u6574\u5408\u6027\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u5b9f\u8a3c\u7814\u7a76\u3067\u3082\u305d\u306e\u6709\u52b9\u6027\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u9069\u5207\u306a\u5206\u6790\u3068\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u6700\u5927\u5316\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>**\u5909\u5316\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306b\u7d99\u7d9a\u7684\u306b\u5bfe\u5fdc\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u304b\uff1f**<br \/>\n\u5909\u5316\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306b\u7d99\u7d9a\u7684\u306b\u5bfe\u5fdc\u3059\u308b\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306f\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u3001\u6280\u8853\u9769\u65b0\u3001\u793e\u4f1a\u7684\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u69d8\u3005\u306a\u8981\u56e0\u306b\u3088\u3063\u3066\u7d76\u3048\u305a\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u7d99\u7d9a\u7684\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u7d44\u7e54\u7684\u306a\u53d6\u308a\u7d44\u307f\u3068\u67d4\u8edf\u306a\u6226\u7565\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306b\u3001\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u8ff0\u3057\u307e\u3059\u3002<\/p>\n<p>1. \u7d99\u7d9a\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u30ea\u30b5\u30fc\u30c1\u306e\u5b9f\u65bd<\/p>\n<p>\u65b9\u6cd5<br \/>\n&#8211; \u5b9a\u671f\u7684\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u53ce\u96c6\u3002<\/p>\n<p>&#8211; \u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3084A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u70b9\u3092\u660e\u78ba\u5316\u3002<\/p>\n<p>&#8211; \u30da\u30eb\u30bd\u30ca\u306e\u5b9a\u671f\u66f4\u65b0\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u73fe\u5728\u306e\u30cb\u30fc\u30ba\u3092\u53cd\u6620\u3002<\/p>\n<p>\u6839\u62e0<br \/>\n\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306f\u6642\u9593\u3068\u3068\u3082\u306b\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u7d99\u7d9a\u7684\u306a\u30ea\u30b5\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Lean Startup\u306e\u624b\u6cd5\u3067\u306f\u3001\u4eee\u8aac\u691c\u8a3c\u3092\u7e70\u308a\u8fd4\u3057\u884c\u3046\u3053\u3068\u3067\u5e02\u5834\u306e\u5909\u5316\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5b9a\u671f\u7684\u306a\u30ea\u30b5\u30fc\u30c1\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3084\u65b0\u305f\u306a\u8981\u6c42\u3092\u65e9\u671f\u306b\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>2. \u30a2\u30b8\u30e3\u30a4\u30eb\u958b\u767a\u306e\u5c0e\u5165<\/p>\n<p>\u65b9\u6cd5<br \/>\n&#8211; \u30b9\u30d7\u30ea\u30f3\u30c8\u30ec\u30d3\u30e5\u30fc\u3084\u30ec\u30c8\u30ed\u30b9\u30da\u30af\u30c6\u30a3\u30d6\u3092\u901a\u3058\u3066\u3001\u8fc5\u901f\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3002<\/p>\n<p>&#8211; \u30af\u30ed\u30b9\u30d5\u30a1\u30f3\u30af\u30b7\u30e7\u30ca\u30eb\u30c1\u30fc\u30e0\u3092\u7de8\u6210\u3057\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u3067\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u9032\u884c\u3002<\/p>\n<p>\u6839\u62e0<br \/>\n\u30a2\u30b8\u30e3\u30a4\u30eb\u958b\u767a\u306f\u3001\u5909\u5316\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u67d4\u8edf\u6027\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u77ed\u3044\u30b5\u30a4\u30af\u30eb\u3067\u306e\u30ea\u30ea\u30fc\u30b9\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306e\u5909\u52d5\u306b\u5373\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u5909\u5316\u306e\u6fc0\u3057\u3044\u5e02\u5834\u74b0\u5883\u306b\u304a\u3044\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u6709\u52b9\u3067\u3059\uff08Beck et al., &#8220;Agile Manifesto&#8221;\uff09\u3002<\/p>\n<p>3. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u306e\u69cb\u7bc9<\/p>\n<p>\u65b9\u6cd5<br \/>\n&#8211; \u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u55dc\u597d\u3092\u89e3\u6790\u3002<\/p>\n<p>&#8211; \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u3001\u4e3b\u8981\u6307\u6a19\uff08KPI\uff09\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3002<\/p>\n<p>&#8211; \u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u88fd\u54c1\u6539\u5584\u306b\u53cd\u6620\u3002<\/p>\n<p>\u6839\u62e0<br \/>\n\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u5ba2\u89b3\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306e\u7406\u89e3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n<p>Amazon\u3084Netflix\u306a\u3069\u306e\u4f01\u696d\u306f\u3001\u81a8\u5927\u306a\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u5909\u5bb9\u3092\u7684\u78ba\u306b\u6349\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>4. \u5e02\u5834\u52d5\u5411\u3068\u7af6\u5408\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/p>\n<p>\u65b9\u6cd5<br \/>\n&#8211; \u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3084\u5e02\u5834\u8abf\u67fb\u3092\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3002<\/p>\n<p>&#8211; \u7af6\u5408\u5206\u6790\u3092\u884c\u3044\u3001\u4ed6\u793e\u306e\u6226\u7565\u3084\u88fd\u54c1\u52d5\u5411\u3092\u628a\u63e1\u3002<\/p>\n<p>&#8211; \u30c8\u30ec\u30f3\u30c9\u4e88\u6e2c\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u672a\u6765\u306e\u30cb\u30fc\u30ba\u3092\u4e88\u6e2c\u3002<\/p>\n<p>\u6839\u62e0<br \/>\n\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306f\u5e02\u5834\u5168\u4f53\u306e\u52d5\u5411\u3068\u3082\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u304d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u6226\u7565\u306b\u65b0\u305f\u306a\u8996\u70b9\u3092\u52a0\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Apple\u3084Samsung\u306a\u3069\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u5e02\u5834\u52d5\u5411\u3092\u5e38\u306b\u76e3\u8996\u3057\u3001\u88fd\u54c1\u958b\u767a\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u3067\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>5. \u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30c1\u30e3\u30cd\u30eb\u306e\u6574\u5099<\/p>\n<p>\u65b9\u6cd5<br \/>\n&#8211; 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