\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u8fc5\u901f\u306a\u96c6\u5ba2\u3092\u5b9f\u73fe\u3067\u304d\u308b\u306e\u304b\uff1f
\n\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u8fc5\u901f\u306a\u96c6\u5ba2\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001Google\u5e83\u544a\u3084SNS\u5e83\u544a\uff08Facebook\u3001Instagram\u3001Twitter\u3001LinkedIn\u306a\u3069\uff09\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u6226\u7565\u7684\u306b\u904b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a<\/p>\n
\u65b9\u6cd5
\nGoogle\u5e83\u544a\u3084SNS\u5e83\u544a\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u3001\u884c\u52d5\u5c65\u6b74\u306a\u3069\u3092\u57fa\u306b\u7d30\u304b\u304f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Google\u5e83\u544a\u3067\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u3001SNS\u5e83\u544a\u3067\u306f\u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u3001\u8208\u5473\u95a2\u5fc3\u306a\u3069\u306e\u8a73\u7d30\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u304c\u95a2\u5fc3\u306e\u9ad8\u3044\u5c64\u306b\u5c4a\u304d\u3084\u3059\u304f\u306a\u308a\u3001\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u7cbe\u5bc6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u4e00\u822c\u7684\u306a\u30d6\u30ed\u30fc\u30c9\u30ad\u30e3\u30b9\u30c8\u5e83\u544a\u3088\u308a\u3082\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\uff08HubSpot\u8abf\u67fb\uff09\u3002<\/p>\n
2. \u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3068\u5e83\u544a\u30b3\u30d4\u30fc\u306e\u6700\u9069\u5316<\/p>\n
\u65b9\u6cd5
\nGoogle\u5e83\u544a\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u9023\u3059\u308b\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u5408\u81f4\u3057\u305f\u5e83\u544a\u30b3\u30d4\u30fc\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001A\/B\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u5e83\u544a\u6587\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9069\u5207\u306a\u9078\u5b9a\u3068\u5e83\u544a\u30b3\u30d4\u30fc\u306e\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u5e83\u544a\u306e\u95a2\u9023\u6027\u304c\u9ad8\u307e\u308a\u30af\u30ea\u30c3\u30af\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u9ad8\u3044\u30af\u30ea\u30c3\u30af\u7387\u306f\u5e83\u544a\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u5411\u4e0a\u3055\u305b\u3001\u7d50\u679c\u7684\u306b\u5e83\u544a\u8cbb\u7528\u306e\u52b9\u7387\u5316\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\uff08Google\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\uff09\u3002<\/p>\n
3. \u30d3\u30b8\u30e5\u30a2\u30eb\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5de5\u592b<\/p>\n
\u65b9\u6cd5
\nSNS\u5e83\u544a\u3067\u306f\u3001\u8996\u899a\u7684\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u9ad8\u54c1\u8cea\u306a\u753b\u50cf\u3084\u52d5\u753b\u3092\u4f7f\u7528\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30ab\u30eb\u30fc\u30bb\u30eb\u5e83\u544a\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u5e83\u544a\u306a\u3069\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7279\u6709\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u5e83\u544a\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u7d71\u8a08\u7684\u306b\u3001\u52d5\u753b\u5e83\u544a\u306f\u9759\u6b62\u753b\u5e83\u544a\u306b\u6bd4\u3079\u3066\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f97\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u8fc5\u901f\u306a\u96c6\u5ba2\u306b\u5bc4\u4e0e\u3057\u307e\u3059\uff08Facebook\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\uff09\u3002<\/p>\n
4. \u52b9\u7387\u7684\u306a\u4e88\u7b97\u914d\u5206\u3068\u5165\u672d\u6226\u7565<\/p>\n
\u65b9\u6cd5
\n\u5e83\u544a\u4e88\u7b97\u3092\u6700\u3082\u6210\u679c\u304c\u898b\u8fbc\u3081\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u5e83\u544a\u30bb\u30c3\u30c8\u306b\u96c6\u4e2d\u3055\u305b\u307e\u3059\u3002<\/p>\n
Google\u5e83\u544a\u3067\u306f\u3001\u81ea\u52d5\u5165\u672d\u6226\u7565\uff08\u4f8b\u3000\u76ee\u6a19CPA\u3001\u76ee\u6a19ROAS\uff09\u3092\u6d3b\u7528\u3057\u3001SNS\u5e83\u544a\u3067\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u4e88\u7b97\u3092\u6bb5\u968e\u7684\u306b\u8abf\u6574\u3057\u3001\u52b9\u679c\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u9069\u5207\u306a\u4e88\u7b97\u914d\u5206\u3068\u5165\u672d\u6226\u7565\u306b\u3088\u308a\u3001\u5e83\u544a\u8cbb\u7528\u306eROI\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u81ea\u52d5\u5165\u672d\u6226\u7565\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u3001\u6700\u9069\u306a\u30af\u30ea\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u81ea\u52d5\u7684\u306b\u8ffd\u6c42\u3059\u308b\u305f\u3081\u3001\u52b9\u7387\u7684\u306b\u4e88\u7b97\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\uff08WordStream\u306e\u8abf\u67fb\uff09\u3002<\/p>\n
5. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6700\u9069\u5316<\/p>\n
\u65b9\u6cd5
\n\u5e83\u544a\u914d\u4fe1\u5f8c\u306f\u3001Google Analytics\u3084SNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002<\/p>\n
\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u3001\u5e83\u544a\u8a2d\u5b9a\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u8fc5\u901f\u306b\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u5373\u5ea7\u306b\u5b9f\u884c\u3067\u304d\u308b\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3057\u3001\u8fc5\u901f\u306a\u96c6\u5ba2\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316\u306f\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u3092\u9ad8\u3081\u3001\u77ed\u671f\u9593\u3067\u306e\u6210\u679c\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\uff08Marketing Land\u306e\u30ec\u30dd\u30fc\u30c8\uff09\u3002<\/p>\n
6. \u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5
\n\u4e00\u5ea6\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u3084\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u518d\u5ea6\u95a2\u5fc3\u3092\u559a\u8d77\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u65e2\u306b\u8208\u5473\u3092\u793a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u304f\u3001\u52b9\u7387\u7684\u306a\u96c6\u5ba2\u624b\u6bb5\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u901a\u5e38\u3001\u9ad8\u3044\u30af\u30ea\u30c3\u30af\u7387\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9054\u6210\u3057\u307e\u3059\uff08Criteo\u306e\u8abf\u67fb\uff09\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
Google\u5e83\u544a\u3084SNS\u5e83\u544a\u3092\u6d3b\u7528\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u4e88\u7b97\u7ba1\u7406\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u8fc5\u901f\u304b\u3064\u52b9\u679c\u7684\u306a\u96c6\u5ba2\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u3066\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u77ed\u671f\u9593\u3067\u306e\u9867\u5ba2\u7372\u5f97\u3092\u6700\u5927\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
Google\u5e83\u544a\u3068SNS\u5e83\u544a\u3001\u305d\u308c\u305e\u308c\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u9078\u3073\u65b9\u306f\uff1f
\n\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306b\u304a\u3044\u3066\u3001Google\u5e83\u544a\u3068SNS\u5e83\u544a\u306f\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5f37\u307f\u3092\u6301\u3061\u3001\u76ee\u7684\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5fdc\u3058\u3066\u6700\u9069\u306a\u9078\u629e\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u4e21\u8005\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u9078\u3073\u65b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n
Google\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8<\/p>\n
\u691c\u7d22\u610f\u56f3\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0
\nGoogle\u5e83\u544a\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3059\u308b\u969b\u306b\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u8cfc\u5165\u610f\u6b32\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba\u3000\u8cfc\u5165\u300d\u306a\u3069\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u5e83\u7bc4\u306a\u30ea\u30fc\u30c1\u3068\u9ad8\u3044\u4fe1\u983c\u6027
\nGoogle\u306f\u4e16\u754c\u4e2d\u3067\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u591a\u69d8\u306a\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066\u306e\u5727\u5012\u7684\u306a\u30b7\u30a7\u30a2\u3092\u6301\u3064\u305f\u3081\u3001\u5e45\u5e83\u3044\u5e02\u5834\u306b\u5bfe\u5fdc\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u8a73\u7d30\u306a\u5206\u6790\u3068\u6700\u9069\u5316\u6a5f\u80fd
\nGoogle\u5e83\u544a\u306f\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a73\u7d30\u306b\u8ffd\u8de1\u30fb\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
SNS\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8<\/p>\n
\u591a\u69d8\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u81ea\u7531\u5ea6
\nSNS\u5e83\u544a\u306f\u753b\u50cf\u3001\u52d5\u753b\u3001\u30ab\u30eb\u30fc\u30bb\u30eb\u306a\u3069\u591a\u69d8\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u6d3b\u7528\u3067\u304d\u3001\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u5e83\u544a\u3092\u4f5c\u6210\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30aa\u30d7\u30b7\u30e7\u30f3
\n\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u884c\u52d5\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u3092\u57fa\u306b\u7d30\u304b\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u7279\u5b9a\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u8da3\u5473\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306b\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210
\nSNS\u306f\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u6d88\u8cbb\u8005\u306e\u95a2\u4fc2\u69cb\u7bc9\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u30b3\u30e1\u30f3\u30c8\u3084\u30b7\u30a7\u30a2\u306a\u3069\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
Google\u5e83\u544a\u3068SNS\u5e83\u544a\u306e\u9078\u3073\u65b9<\/p>\n
\u76ee\u7684\u306e\u660e\u78ba\u5316<\/p>\n
\u76f4\u63a5\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u8ca9\u58f2\u3084\u30ea\u30fc\u30c9\u7372\u5f97\uff09\u3092\u76ee\u6307\u3059\u5834\u5408\u306f\u3001Google\u5e83\u544a\u306e\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3092\u72d9\u3046\u5834\u5408\u306f\u3001SNS\u5e83\u544a\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u6027<\/p>\n
\u660e\u78ba\u306a\u30cb\u30fc\u30ba\u3084\u8cfc\u5165\u610f\u6b32\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u3092\u72d9\u3046\u306a\u3089Google\u5e83\u544a\u3002<\/p>\n
\u7279\u5b9a\u306e\u8208\u5473\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u5834\u5408\u306fSNS\u5e83\u544a\u304c\u5411\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5e83\u544a\u4e88\u7b97\u3068\u30b3\u30b9\u30c8\u69cb\u9020<\/p>\n
Google\u5e83\u544a\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7af6\u4e89\u72b6\u6cc1\u306b\u3088\u308a\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u5909\u52d5\u3057\u307e\u3059\u304c\u3001\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
SNS\u5e83\u544a\u306fCPM\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff09\u3084CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u306a\u3069\u591a\u69d8\u306a\u8ab2\u91d1\u65b9\u5f0f\u304c\u3042\u308a\u3001\u4e88\u7b97\u306b\u5fdc\u3058\u305f\u67d4\u8edf\u306a\u904b\u7528\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6e96\u5099\u72b6\u6cc1<\/p>\n
\u8996\u899a\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u304c\u5f97\u610f\u306a\u5834\u5408\u306fSNS\u5e83\u544a\u306e\u591a\u69d8\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30c6\u30ad\u30b9\u30c8\u30d9\u30fc\u30b9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u5177\u4f53\u7684\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u5f37\u8abf\u3057\u305f\u3044\u5834\u5408\u306fGoogle\u5e83\u544a\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u53c2\u8003\u60c5\u5831<\/p>\n
\u30c7\u30fc\u30bf\u5206\u6790 Google\u3084Facebook\uff08\u73fe\u5728\u306eMeta\uff09\u306f\u3001\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u30ec\u30dd\u30fc\u30c8\u3084\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u516c\u958b\u3057\u3066\u304a\u308a\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u52b9\u679c\u3092\u79d1\u5b66\u7684\u306b\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb eMarketer\u3084HubSpot\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u6a5f\u95a2\u306f\u3001Google\u5e83\u544a\u3068SNS\u5e83\u544a\u306eROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u9078\u629e\u306e\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u5b9f\u8df5\u4f8b \u591a\u304f\u306e\u4f01\u696d\u304c\u4e21\u65b9\u306e\u5e83\u544a\u3092\u4f75\u7528\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6210\u529f\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u5e83\u544a\u624b\u6cd5\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
Google\u5e83\u544a\u3068SNS\u5e83\u544a\u306f\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5f37\u307f\u3092\u6301\u3061\u3001\u76ee\u7684\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u76f4\u63a5\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u76ee\u6307\u3059\u306a\u3089Google\u5e83\u544a\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u91cd\u8996\u3059\u308b\u306a\u3089SNS\u5e83\u544a\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6226\u7565\u7684\u306b\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u96c6\u5ba2\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
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\n\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\uff08Google\u5e83\u544a\u3084SNS\u5e83\u544a\uff09\u3092\u6d3b\u7528\u3057\u3066\u8fc5\u901f\u306a\u96c6\u5ba2\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u9069\u5207\u306a\u4e88\u7b97\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
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Google\u5e83\u544a \u691c\u7d22\u30af\u30a8\u30ea\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u5fdc\u3058\u305f\u5e83\u544a\u8868\u793a\u304c\u884c\u3048\u307e\u3059\u3002<\/p>\n
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SNS\u5e83\u544a\uff08Facebook\u3001Instagram\u3001Twitter\u306a\u3069\uff09 \u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u30d3\u30b8\u30e5\u30a2\u30eb\u91cd\u8996\u306e\u5e83\u544a\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u72d9\u3063\u305f\u65bd\u7b56\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4e88\u7b97\u8a2d\u5b9a\u306e\u65b9\u6cd5<\/p>\n
\u76ee\u6a19\u8a2d\u5b9a\u306b\u57fa\u3065\u304f\u4e88\u7b97\u914d\u5206<\/p>\n
\u8a8d\u77e5\u5ea6\u5411\u4e0a \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u30ea\u30fc\u30c1\u3092\u76ee\u7684\u3068\u3059\u308b\u5834\u5408\u3001CPM\uff08\u5343\u56de\u8868\u793a\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\uff09\u3092\u57fa\u6e96\u306b\u4e88\u7b97\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7372\u5f97 \u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u76ee\u7684\u3068\u3059\u308b\u5834\u5408\u3001CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u3084CPA\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u5358\u4fa1\uff09\u3092\u57fa\u6e96\u306b\u4e88\u7b97\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u5408\u5206\u6790<\/p>\n
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\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316<\/p>\n
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\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u4e88\u7b97\u3092\u6700\u3082\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306b\u518d\u914d\u5206\u3057\u307e\u3059\u3002<\/p>\n
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\u3053\u308c\u306b\u3088\u308a\u3001ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
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\u5b63\u7bc0\u3084\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\uff08\u4f8b\u3000\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3001\u5e74\u672b\u5e74\u59cb\uff09\u306b\u5408\u308f\u305b\u3066\u4e88\u7b97\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n
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\u6839\u62e0<\/p>\n
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\u4f8b\u3048\u3070\u3001Facebook\u306e\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5229\u7528\u3057\u305f\u5834\u5408\u3001CTR\u304c\u5e73\u5747\u30672\u500d\u4ee5\u4e0a\u306b\u306a\u308b\u3068\u306e\u30c7\u30fc\u30bf\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
ROI\u306e\u6700\u5927\u5316 \u9069\u5207\u306a\u4e88\u7b97\u8a2d\u5b9a\u3068\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u524a\u6e1b\u3057\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
Google\u5e83\u544a\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u306f\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u4f01\u696d\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u309220%\u5411\u4e0a\u3055\u305b\u305f\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
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\u4f8b\u3048\u3070\u3001Google\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3084Facebook\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
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\n\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\uff08Google\u5e83\u544a\u3084SNS\u5e83\u544a\uff09\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001\u8fc5\u901f\u306a\u96c6\u5ba2\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u6700\u9069\u306a\u904b\u7528\u6226\u7565\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
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1. \u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3068KPI\u306e\u8a2d\u5b9a<\/p>\n
\u8aac\u660e<\/p>\n
\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u524d\u306b\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\uff08\u4f8b\u3000\u30ea\u30fc\u30c9\u7372\u5f97\u3001\u58f2\u4e0a\u5897\u52a0\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u304f\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3092\u5b9a\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
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KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u5fc5\u8981\u306a\u6539\u5584\u7b56\u3092\u8fc5\u901f\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8a73\u7d30\u306a\u5b9a\u7fa9<\/p>\n
\u8aac\u660e<\/p>\n
\u9867\u5ba2\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u884c\u52d5\u5c65\u6b74\u306a\u3069\u3092\u57fa\u306b\u3001\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u7cbe\u5bc6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u5e83\u544a\u304c\u6700\u3082\u95a2\u5fc3\u3092\u6301\u3064\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u304d\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u8cbb\u306e\u52b9\u7387\u7684\u306a\u6d3b\u7528\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3068\u6700\u9069\u5316\uff08Google\u5e83\u544a\u306e\u5834\u5408\uff09<\/p>\n
\u8aac\u660e<\/p>\n
\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3057\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u7af6\u5408\u72b6\u6cc1\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u3066\u7121\u99c4\u306a\u30af\u30ea\u30c3\u30af\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306f\u3001\u5e83\u544a\u306e\u8868\u793a\u983b\u5ea6\u3068\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u5411\u4e0a\u3055\u305b\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u306e\u524a\u6e1b\u3068\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
4. \u9b45\u529b\u7684\u306a\u5e83\u544a\u30b3\u30d4\u30fc\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u4f5c\u6210<\/p>\n
\u8aac\u660e<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u4f5c\u6210\u3057\u3001\u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u3092\u542b\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u9b45\u529b\u7684\u306a\u5e83\u544a\u306f\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3092\u5411\u4e0a\u3055\u305b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u4e0e\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u7279\u306bCTA\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
5. \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316<\/p>\n
\u8aac\u660e<\/p>\n
\u5e83\u544a\u304b\u3089\u9077\u79fb\u3059\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u91cd\u8996\u3057\u3001\u8fc5\u901f\u306a\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3001\u660e\u78ba\u306a\u60c5\u5831\u63d0\u4f9b\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30d5\u30a9\u30fc\u30e0\u8a2d\u8a08\u306a\u3069\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u76ee\u7684\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u6295\u8cc7\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
6. A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u8aac\u660e<\/p>\n
\u5e83\u544a\u30b3\u30d4\u30fc\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306a\u3069\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u8981\u7d20\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6700\u9069\u306a\u5e83\u544a\u69cb\u6210\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u7d99\u7d9a\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
7. \u4e88\u7b97\u7ba1\u7406\u3068\u5165\u672d\u6226\u7565\u306e\u6700\u9069\u5316<\/p>\n
\u8aac\u660e<\/p>\n
\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u4e88\u7b97\u3092\u9069\u5207\u306b\u914d\u5206\u3057\u3001CPC\u3084CPA\uff08\u7372\u5f97\u5358\u4fa1\uff09\u306b\u57fa\u3065\u3044\u305f\u5165\u672d\u6226\u7565\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u81ea\u52d5\u5165\u672d\u3084\u30b9\u30de\u30fc\u30c8\u30d3\u30c3\u30c7\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u3082\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u52b9\u7387\u7684\u306a\u4e88\u7b97\u7ba1\u7406\u306b\u3088\u308a\u3001\u5e83\u544a\u8cbb\u3092\u7121\u99c4\u306b\u305b\u305a\u3001\u6700\u5927\u306eROI\u3092\u8ffd\u6c42\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u5165\u672d\u6226\u7565\u306e\u6700\u9069\u5316\u306f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u306e\u5e83\u544a\u8868\u793a\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u52a9\u3051\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
8. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/p>\n
\u8aac\u660e<\/p>\n
Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u7d99\u7d9a\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u554f\u984c\u70b9\u306e\u65e9\u671f\u767a\u898b\u3084\u52b9\u679c\u7684\u306a\u6539\u5584\u7b56\u306e\u5b9f\u65bd\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u67d4\u8edf\u306a\u8abf\u6574\u3068\u6700\u9069\u5316\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
9. \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/p>\n
\u8aac\u660e<\/p>\n
\u4e00\u5ea6\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u518d\u5ea6\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c0e\u5165\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u65e2\u306b\u8208\u5473\u3092\u793a\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u304f\u3001\u52b9\u7387\u7684\u306a\u96c6\u5ba2\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
10. \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u5b9f\u65bd<\/p>\n
\u8aac\u660e<\/p>\n
Google\u5e83\u544a\u3084SNS\u5e83\u544a\u3060\u3051\u3067\u306a\u304f\u3001\u4ed6\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\uff08\u4f8b\u3000\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u52d5\u753b\u5e83\u544a\uff09\u3082\u4f75\u7528\u3057\u3001\u7dcf\u5408\u7684\u306a\u96c6\u5ba2\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7570\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u30ea\u30fc\u30c1\u3067\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9732\u51fa\u3092\u6700\u5927\u5316\u3057\u3001\u7570\u306a\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u52b9\u679c\u3092\u4eab\u53d7\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u304b\u3089\u59cb\u307e\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8a73\u7d30\u306a\u5b9a\u7fa9\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3001\u9b45\u529b\u7684\u306a\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u4f5c\u6210\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u3001A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u3001\u4e88\u7b97\u7ba1\u7406\u3068\u5165\u672d\u6226\u7565\u306e\u6700\u9069\u5316\u3001\u7d99\u7d9a\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u3001\u305d\u3057\u3066\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u5b9f\u65bd\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u539f\u5247\u306b\u57fa\u3065\u304d\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u304b\u3064\u52b9\u7387\u7684\u306a\u96c6\u5ba2\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
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