**\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u6307\u3059\u306e\u304b\uff1f**
\n\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\uff08User Intent\uff09\u3068\u306f\u4f55\u304b<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3059\u308b\u969b\u306b\u6301\u3064\u5177\u4f53\u7684\u306a\u76ee\u7684\u3084\u610f\u56f3\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3001\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3068\u3044\u3063\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u80cc\u5f8c\u306b\u3042\u308b\u52d5\u6a5f\u3084\u76ee\u7684\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u6982\u5ff5\u3067\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u60c5\u5831\u53ce\u96c6\u578b\uff08Informational Intent\uff09 \u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u60c5\u5831\u3092\u63a2\u3057\u3066\u3044\u308b\u5834\u5408\u3002<\/p>\n
\u3053\u306e\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u8cea\u554f\u306b\u5bfe\u3059\u308b\u7b54\u3048\u3084\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u8a73\u7d30\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300cSEO\u5bfe\u7b56\u3068\u306f\u300d\u3084\u300c\u4eac\u90fd\u306e\u89b3\u5149\u540d\u6240\u300d\u306a\u3069\u306e\u691c\u7d22\u304c\u3053\u308c\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n
\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u578b\uff08Navigational Intent\uff09 \u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u5834\u5408\u3002<\/p>\n
\u4f8b\u3068\u3057\u3066\u3001\u300cFacebook \u30ed\u30b0\u30a4\u30f3\u300d\u3084\u300cYouTube \u30c1\u30e3\u30f3\u30cd\u30eb\u540d\u300d\u3068\u3044\u3063\u305f\u691c\u7d22\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u53d6\u5f15\u578b\uff08Transactional Intent\uff09 \u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3089\u304b\u306e\u53d6\u5f15\u3084\u8cfc\u5165\u3092\u884c\u304a\u3046\u3068\u3057\u3066\u3044\u308b\u5834\u5408\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300ciPhone 14 \u8cfc\u5165\u300d\u3084\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30fc\u30b9\u7533\u3057\u8fbc\u307f\u300d\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n
\u5546\u696d\u8abf\u67fb\u578b\uff08Commercial Investigation Intent\uff09 \u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u5165\u524d\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u30d9\u30b9\u30c8\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f32024\u300d\u3084\u300c\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3 \u6bd4\u8f03\u300d\u306a\u3069\u306e\u691c\u7d22\u304c\u3053\u308c\u306b\u5f53\u305f\u308a\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u91cd\u8981\u6027<\/p>\n
\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u7279\u306bGoogle\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u9032\u5316\u306b\u4f34\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
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\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790 \u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u4f7f\u7528\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u63a8\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u8cfc\u5165\u300d\u300c\u6bd4\u8f03\u300d\u300c\u30ec\u30d3\u30e5\u30fc\u300d\u3068\u3044\u3063\u305f\u8a9e\u304c\u542b\u307e\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u53d6\u5f15\u578b\u3084\u5546\u696d\u8abf\u67fb\u578b\u306e\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u793a\u5506\u3057\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u7d50\u679c\u306e\u610f\u56f3\u3092\u5206\u6790 \u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u5b9f\u969b\u306b\u691c\u7d22\u3092\u884c\u3044\u3001\u8868\u793a\u3055\u308c\u308b\u691c\u7d22\u7d50\u679c\u306e\u7a2e\u985e\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u7279\u6027\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n
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\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8ffd\u8de1 \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u6ede\u5728\u6642\u9593\u3001\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\uff09\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3092\u6df1\u6398\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u53c2\u8003\u6587\u732e<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u6982\u5ff5\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306e\u5206\u91ce\u3067\u5e83\u304f\u8a8d\u8b58\u3055\u308c\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u5c02\u9580\u5bb6\u3084\u7814\u7a76\u8005\u304c\u305d\u306e\u91cd\u8981\u6027\u3092\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u66f4\u65b0\u304c\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u7406\u89e3\u3068\u4e00\u81f4\u3059\u308b\u7d50\u679c\u306e\u63d0\u4f9b\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u6839\u62e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Google\u306e\u300cHummingbird\uff08\u30cf\u30df\u30f3\u30b0\u30d0\u30fc\u30c9\uff09\u300d\u3084\u300cBERT\uff08\u30d0\u30fc\u30c8\uff09\u300d\u3068\u3044\u3063\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u6280\u8853\u3092\u7528\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\uff08\u53c2\u8003 Google\u516c\u5f0f\u30d6\u30ed\u30b0)\u3002<\/p>\n
\u307e\u305f\u3001SEO\u696d\u754c\u306e\u6a29\u5a01\u3067\u3042\u308bMoz\u3084Search Engine Journal\u306a\u3069\u306e\u5c02\u9580\u30b5\u30a4\u30c8\u3067\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u7406\u89e3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u3079\u304d\u3067\u3042\u308b\u3068\u8ff0\u3079\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u60c5\u5831\u6e90\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u304c\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068SEO\u6226\u7565\u306e\u57fa\u76e4\u3067\u3042\u308b\u3053\u3068\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\uff08\u53c2\u8003 Moz – What is User Intent?, Search Engine Journal – Understanding User Intent)\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u4e0a\u3067\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u306e\u76ee\u7684\u3084\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
SEO\u3084\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u4e2d\u5fc3\u306b\u636e\u3048\u305f\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3001\u73fe\u4ee3\u306e\u7af6\u4e89\u6fc0\u3057\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u74b0\u5883\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
**\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u52b9\u679c\u7684\u306b\u628a\u63e1\u3059\u308b\u65b9\u6cd5\u306f\uff1f**
\n\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\uff09\u3092\u52b9\u679c\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u306a\u3069\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
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1. \u30c7\u30fc\u30bf\u5206\u6790\u306e\u6d3b\u7528<\/p>\n
\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u4e0a\u3067\u306e\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30af\u30ea\u30c3\u30af\u5c65\u6b74\u3001\u6ede\u5728\u6642\u9593\u306a\u3069\uff09\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u63a8\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n
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\u30d1\u30bf\u30fc\u30f3\u8a8d\u8b58<\/p>\n
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2. \u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u53ce\u96c6<\/p>\n
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3. \u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u306e\u6d3b\u7528<\/p>\n
\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0<\/p>\n
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5. A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
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6. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd<\/p>\n
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\u3053\u308c\u3089\u306e\u624b\u6cd5\u306f\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u8996\u70b9\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u3001\u76f8\u4e92\u88dc\u5b8c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6b63\u78ba\u304b\u3064\u6df1\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7d50\u679c\u3068\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
**\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u304cSEO\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306f\uff1f**
\n\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u304cSEO\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n
1. \u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3068\u306f\uff1f<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\uff08User Intent\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u30af\u30a8\u30ea\u3092\u5165\u529b\u3059\u308b\u969b\u306b\u62b1\u304f\u610f\u56f3\u3084\u76ee\u7684\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u60c5\u5831\u3092\u53ce\u96c6\u3057\u305f\u3044\u306e\u304b\u3001\u7279\u5b9a\u306e\u30b5\u30a4\u30c8\u306b\u79fb\u52d5\u3057\u305f\u3044\u306e\u304b\u3001\u5b9f\u969b\u306b\u8cfc\u5165\u3084\u53d6\u5f15\u3092\u884c\u3044\u305f\u3044\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u5fc3\u7406\u7684\u306a\u52d5\u6a5f\u3067\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306aSEO\u5bfe\u7b56\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
2. \u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u7a2e\u985e<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306f\u4e3b\u306b\u4ee5\u4e0b\u306e4\u3064\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3000<\/p>\n
\u60c5\u5831\u53ce\u96c6\u578b\uff08Informational\uff09<\/p>\n
\u76ee\u7684 \u7279\u5b9a\u306e\u60c5\u5831\u3092\u5f97\u305f\u3044\u3002<\/p>\n
\u4f8b \u300c\u6771\u4eac\u306e\u5929\u6c17\u300d\u300cSEO\u306e\u57fa\u672c\u3068\u306f\u300d<\/p>\n
\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u578b\uff08Navigational\uff09<\/p>\n
\u76ee\u7684 \u7279\u5b9a\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u3044\u3002<\/p>\n
\u4f8b \u300cFacebook \u30ed\u30b0\u30a4\u30f3\u300d\u300cAmazon \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u300d<\/p>\n
\u53d6\u5f15\u578b\uff08Transactional\uff09<\/p>\n
\u76ee\u7684 \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u30fb\u53d6\u5f15\u3057\u305f\u3044\u3002<\/p>\n
\u4f8b \u300ciPhone 14 \u8cfc\u5165\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u82f1\u4f1a\u8a71 \u30ec\u30c3\u30b9\u30f3\u7533\u3057\u8fbc\u307f\u300d<\/p>\n
\u5546\u696d\u8abf\u67fb\u578b\uff08Commercial Investigation\uff09<\/p>\n
\u76ee\u7684 \u8cfc\u5165\u524d\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6bd4\u8f03\u30fb\u691c\u8a0e\u3057\u305f\u3044\u3002<\/p>\n
\u4f8b \u300c\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3 \u6bd4\u8f03\u300d\u300c\u30c0\u30a4\u30a8\u30c3\u30c8\u30b5\u30d7\u30ea \u304a\u3059\u3059\u3081\u300d<\/p>\n
3. SEO\u3078\u306e\u5f71\u97ff<\/p>\n
3.1 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u60c5\u5831\u53ce\u96c6\u578b\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u306f\u8a73\u7d30\u306a\u89e3\u8aac\u8a18\u4e8b\u304c\u6c42\u3081\u3089\u308c\u3001\u53d6\u5f15\u578b\u306e\u30af\u30a8\u30ea\u306b\u306f\u8cfc\u5165\u30da\u30fc\u30b8\u3084\u30ec\u30d3\u30e5\u30fc\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u304c\u5411\u4e0a\u3057\u3001\u4e0a\u4f4d\u8868\u793a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
3.2 \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9078\u5b9a<\/p>\n
\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3082\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u3088\u3063\u3066\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u30d8\u30c3\u30c9\u30d5\u30a9\u30f3\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5834\u5408\u3001\u60c5\u5831\u53ce\u96c6\u578b\u3067\u3042\u308c\u3070\u88fd\u54c1\u306e\u6bd4\u8f03\u30ec\u30d3\u30e5\u30fc\u304c\u6709\u52b9\u3067\u3059\u304c\u3001\u53d6\u5f15\u578b\u3067\u3042\u308c\u3070\u5177\u4f53\u7684\u306a\u8cfc\u5165\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u57fa\u3065\u3044\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
3.3 \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u9069\u5fdc<\/p>\n
Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001RankBrain\u3084BERT\u3068\u3044\u3063\u305fAI\u30d9\u30fc\u30b9\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7528\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u89e3\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u9069\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u4e0a\u4f4d\u8868\u793a\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u6280\u8853\u3092\u6d3b\u7528\u3057\u3066\u3001\u30af\u30a8\u30ea\u306e\u80cc\u5f8c\u306b\u3042\u308b\u610f\u56f3\u3092\u7406\u89e3\u3057\u3001\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
4. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u5f71\u97ff<\/p>\n
4.1 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u3079\u304d\u30e6\u30fc\u30b6\u30fc\u5c64\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u53d6\u5f15\u578b\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u8cfc\u5165\u4fc3\u9032\u306e\u5e83\u544a\u3092\u3001\u60c5\u5831\u53ce\u96c6\u578b\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
4.2 \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6700\u9069\u5316<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u3001\u5404\u6bb5\u968e\u3067\u306e\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u5fdc\u3058\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u8a8d\u77e5\u6bb5\u968e\u3067\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u60c5\u5831\u63d0\u4f9b\u3092\u3001\u6bd4\u8f03\u691c\u8a0e\u6bb5\u968e\u3067\u306f\u8a73\u3057\u3044\u88fd\u54c1\u60c5\u5831\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3057\u3001\u6c7a\u5b9a\u6bb5\u968e\u3067\u306f\u8cfc\u5165\u3092\u4fc3\u3059\u5177\u4f53\u7684\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n
4.3 \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f37\u5316<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30b7\u30a7\u30a2\u3055\u308c\u3084\u3059\u304f\u3001\u81ea\u7136\u306a\u30ea\u30f3\u30af\u7372\u5f97\u306b\u3082\u7e4b\u304c\u308b\u305f\u3081\u3001SEO\u52b9\u679c\u3082\u4f75\u305b\u3066\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
5. \u6839\u62e0\u3068\u4e8b\u4f8b<\/p>\n
5.1 Google\u306e\u516c\u5f0f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/p>\n
Google\u306f\u300cSearch Quality Evaluator Guidelines\u300d\u3067\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u7d50\u679c\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u9ad8\u8a55\u4fa1\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u660e\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5.2 \u8abf\u67fb\u30c7\u30fc\u30bf<\/p>\n
\u591a\u304f\u306eSEO\u5c02\u9580\u5bb6\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6700\u9069\u5316\u3092\u884c\u3063\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u691c\u7d22\u9806\u4f4d\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u5b9f\u969b\u3001HubSpot\u306e\u8abf\u67fb\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u91cd\u8996\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u304a\u3044\u3066\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5.3 \u5b9f\u969b\u306e\u6210\u529f\u4e8b\u4f8b<\/p>\n
\u4f8b\u3048\u3070\u3001\u5927\u624bEC\u30b5\u30a4\u30c8\u306eAmazon\u306f\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u5fb9\u5e95\u7684\u306b\u5206\u6790\u3057\u3001\u691c\u7d22\u7d50\u679c\u3084\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u5546\u54c1\u306b\u8fc5\u901f\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u74b0\u5883\u3092\u6574\u3048\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u306b\u7e4b\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u8a73\u7d30\u306a\u56de\u7b54\u3092\u63d0\u4f9b\u3059\u308b\u30d6\u30ed\u30b0\u3084\u30ac\u30a4\u30c9\u3092\u5c55\u958b\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5927\u5e45\u306b\u5897\u52a0\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n
6. \u307e\u3068\u3081<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306fSEO\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u4e2d\u3067\u3001\u3053\u308c\u306b\u9069\u5fdc\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u69cb\u7bc9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u6b63\u78ba\u306b\u6349\u3048\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u9806\u4f4d\u306e\u5411\u4e0a\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3001\u6700\u7d42\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u6700\u5927\u5316\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4eca\u5f8c\u3082\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u5206\u6790\u3068\u6d3b\u7528\u306f\u3001SEO\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e2d\u6838\u3092\u6210\u3059\u91cd\u8981\u306a\u8981\u7d20\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
**\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3068\u306f\uff1f**
\n\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\uff09\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7bc9\u304f\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u306b\u3088\u308b\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u7406\u89e3<\/p>\n
\u6226\u7565<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u5f7c\u3089\u306e\u610f\u56f3\u3084\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u53cd\u5fdc\u306a\u3069\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u89e3\u6790\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u55dc\u597d\u3092\u5b9a\u91cf\u7684\u306b\u6349\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u7406\u89e3\u3067\u304d\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd<\/p>\n
\u6226\u7565<\/p>\n
\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u88fd\u54c1\u63d0\u6848\u306a\u3069\u3092\u5c0e\u5165\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u308b\u3053\u3068\u3067\u3001\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
3. \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9069\u5316<\/p>\n
\u6226\u7565<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u30fb\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u60c5\u5831\u53ce\u96c6\u6bb5\u968e\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u6559\u80b2\u7684\u306a\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u3001\u8cfc\u5165\u610f\u6b32\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u88fd\u54c1\u306e\u8a73\u7d30\u3084\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u5373\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u884c\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u3092\u5f8c\u62bc\u3057\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. SEO\u6226\u7565\u306e\u5f37\u5316<\/p>\n
\u6226\u7565<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u4f7f\u7528\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30d5\u30ec\u30fc\u30ba\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305fSEO\u5bfe\u7b56\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\uff08\u60c5\u5831\u53ce\u96c6\u3001\u8cfc\u5165\u3001\u6bd4\u8f03\u691c\u8a0e\u306a\u3069\uff09\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3057\u3001\u6700\u9069\u306a\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u5411\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u610f\u8b58\u3057\u305fSEO\u5bfe\u7b56\u306f\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u4e0a\u4f4d\u8868\u793a\u3092\u5b9f\u73fe\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3059\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
5. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6700\u9069\u5316<\/p>\n
\u6226\u7565<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3001\u8cfc\u5165\u3001\u5229\u7528\u3001\u518d\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u5404\u6bb5\u968e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u8a8d\u77e5\u6bb5\u968e\u3067\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u5e83\u544a\u3092\u3001\u8cfc\u5165\u6bb5\u968e\u3067\u306f\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3084\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
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**\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u6307\u3059\u306e\u304b\uff1f** \u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\uff08User Intent\uff09\u3068\u306f\u4f55\u304b \u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3059\u308b\u969b\u306b\u6301\u3064\u5177\u4f53\u7684\u306a\u76ee\u7684\u3084\u610f\u56f3\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-seo"},"_links":{"self":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1697"}],"version-history":[{"count":0,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1697\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}