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\n\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3048\u308b\u5185\u5bb9\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3044\u304f\u3064\u304b\u306e\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u305d\u306e\u6839\u62e0\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u3069\u306e\u3088\u3046\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8aad\u3080\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u3084\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u5185\u5bb9\u3092\u4f5c\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u63a2\u3057\u3066\u3044\u308b\u60c5\u5831\u3092\u6b63\u78ba\u306b\u63d0\u4f9b\u3067\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u660e\u78ba\u3067\u5177\u4f53\u7684\u306a\u30c6\u30fc\u30de\u8a2d\u5b9a<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u66d6\u6627\u306a\u30c6\u30fc\u30de\u3067\u306f\u306a\u304f\u3001\u5177\u4f53\u7684\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u554f\u984c\u89e3\u6c7a\u306b\u76f4\u63a5\u95a2\u9023\u3059\u308b\u30c6\u30fc\u30de\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u660e\u78ba\u306a\u30c6\u30fc\u30de\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u56de\u7b54\u3092\u7279\u5b9a\u3057\u3084\u3059\u304f\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001SEO\u306b\u304a\u3044\u3066\u3082\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u8a55\u4fa1\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u4fe1\u983c\u6027\u306e\u3042\u308b\u60c5\u5831\u306e\u63d0\u4f9b<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u60c5\u5831\u306e\u6b63\u78ba\u6027\u3068\u4fe1\u983c\u6027\u3092\u78ba\u8a8d\u3057\u3001\u4fe1\u983c\u3067\u304d\u308b\u30bd\u30fc\u30b9\u304b\u3089\u60c5\u5831\u3092\u5f15\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u518d\u8a2a\u3084\u30b7\u30a7\u30a2\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4e0d\u6b63\u78ba\u306a\u60c5\u5831\u306f\u9006\u306b\u4fe1\u983c\u3092\u640d\u306a\u3044\u307e\u3059\u3002<\/p>\n
\u9b45\u529b\u7684\u3067\u30af\u30ea\u30a2\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u3068\u30c7\u30b6\u30a4\u30f3<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30d3\u30b8\u30e5\u30a2\u30eb\uff08\u753b\u50cf\u3001\u56f3\u8868\u3001\u52d5\u753b\u306a\u3069\uff09\u3092\u53d6\u308a\u5165\u308c\u3001\u30c7\u30b6\u30a4\u30f3\u306b\u914d\u616e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u60c5\u5831\u3092\u8996\u899a\u7684\u306b\u4f1d\u3048\u308b\u52b9\u679c\u304c\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u7406\u89e3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u30c7\u30b6\u30a4\u30f3\u306e\u6574\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u5370\u8c61\u3092\u4e0e\u3048\u3001\u8aad\u307f\u3084\u3059\u3055\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n
SEO\u306e\u6700\u9069\u5316<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3044\u3001\u305d\u308c\u3092\u81ea\u7136\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7d44\u307f\u8fbc\u307f\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30e1\u30bf\u30bf\u30b0\u3084\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u6ce8\u610f\u3092\u6255\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 SEO\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u8a8d\u8b58\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u304f\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u7279\u306b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4fc3\u9032<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u30b3\u30e1\u30f3\u30c8\u6a5f\u80fd\u3084\u30b7\u30a7\u30a2\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u5834\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u53d6\u308a\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3068\u540c\u6642\u306b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306fSEO\u306b\u3082\u826f\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5b9a\u671f\u7684\u306a\u66f4\u65b0<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6709\u52b9\u6027\u3068\u6700\u65b0\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u5b9a\u671f\u7684\u306b\u5185\u5bb9\u3092\u898b\u76f4\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u66f4\u65b0\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u53e4\u3044\u60c5\u5831\u306f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u640d\u306a\u3044\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u8a55\u4fa1\u3082\u4f4e\u4e0b\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6700\u65b0\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u4fe1\u983c\u3092\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6\u3068\u3057\u3066\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u4e2d\u5fc3\u306b\u636e\u3048\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u305d\u308c\u306b\u52a0\u3048\u3066\u3001SEO\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u3001\u30c7\u30b6\u30a4\u30f3\u3068\u3044\u3063\u305f\u8981\u7d20\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u3067\u5f71\u97ff\u529b\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u5404\u30b9\u30c6\u30c3\u30d7\u306e\u80cc\u5f8c\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u8a55\u4fa1\u5411\u4e0a\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u6839\u62e0\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9069\u5207\u306b\u69cb\u9020\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u304b\uff1f
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9069\u5207\u306b\u69cb\u9020\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u60c5\u5831\u306e\u53ef\u8aad\u6027\u3084\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u69cb\u9020\u5316\u306e\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u968e\u5c64\u7684\u306a\u60c5\u5831\u69cb\u9020<\/p>\n
\u65b9\u6cd5 \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e3b\u8981\u30c8\u30d4\u30c3\u30af\u3001\u30b5\u30d6\u30c8\u30d4\u30c3\u30af\u3001\u8a73\u7d30\u3068\u3044\u3046\u968e\u5c64\u3067\u69cb\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u898b\u51fa\u3057\u3084\u5c0f\u898b\u51fa\u3057\u3092\u4f7f\u7528\u3057\u3066\u60c5\u5831\u306e\u968e\u5c64\u3092\u8996\u899a\u7684\u306b\u6574\u7406\u3059\u308b\u3068\u3001\u8aad\u8005\u304c\u60c5\u5831\u3092\u7d20\u65e9\u304f\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u8a8d\u77e5\u5fc3\u7406\u5b66\u306e\u7814\u7a76\u3067\u306f\u3001\u4eba\u9593\u306e\u8133\u306f\u60c5\u5831\u3092\u968e\u5c64\u7684\u306b\u51e6\u7406\u3059\u308b\u3053\u3068\u3067\u52b9\u7387\u7684\u306b\u7406\u89e3\u3067\u304d\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Miller, 1956\uff09\u3002<\/p>\n
\u660e\u78ba\u306a\u898b\u51fa\u3057\u3068\u5c0f\u898b\u51fa\u3057\u306e\u5229\u7528<\/p>\n
\u65b9\u6cd5 \u30bb\u30af\u30b7\u30e7\u30f3\u3054\u3068\u306b\u5177\u4f53\u7684\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u898b\u51fa\u3057\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8208\u5473\u306e\u3042\u308b\u60c5\u5831\u3092\u7d20\u65e9\u304f\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u8996\u7dda\u8ffd\u8de1\u7814\u7a76\u306b\u3088\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30da\u30fc\u30b8\u4e0a\u3067\u898b\u51fa\u3057\u3092\u30b9\u30ad\u30e3\u30f3\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u3053\u308c\u306b\u3088\u308a\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u8fc5\u901f\u306b\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff08Nielsen, 2006\uff09\u3002<\/p>\n
\u9069\u5207\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3068\u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5 \u7b87\u6761\u66f8\u304d\u3001\u756a\u53f7\u30ea\u30b9\u30c8\u3001\u8868\u3001\u30b0\u30e9\u30d5\u3001\u753b\u50cf\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3001\u60c5\u5831\u3092\u8996\u899a\u7684\u306b\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u8a00\u8a9e\u60c5\u5831\u306b\u8996\u899a\u60c5\u5831\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u306e\u7406\u89e3\u5ea6\u3068\u8a18\u61b6\u4fdd\u6301\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Mayer, 2009\uff09\u3002<\/p>\n
\u7c21\u6f54\u304b\u3064\u660e\u78ba\u306a\u6587\u7ae0<\/p>\n
\u65b9\u6cd5 \u8907\u96d1\u306a\u5c02\u9580\u7528\u8a9e\u3084\u9577\u6587\u3092\u907f\u3051\u3001\u7c21\u6f54\u3067\u5177\u4f53\u7684\u306a\u8a00\u8449\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u8aad\u307f\u3084\u3059\u3055\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u77ed\u3044\u6587\u7ae0\u3068\u7c21\u5358\u306a\u8a00\u8449\u306f\u3001\u60c5\u5831\u306e\u6d88\u5316\u3092\u8fc5\u901f\u5316\u3057\u3001\u7406\u89e3\u306e\u6b63\u78ba\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\uff08Kintsch, 1998\uff09\u3002<\/p>\n
\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3068\u5185\u90e8\u30ea\u30f3\u30af\u306e\u6700\u9069\u5316<\/p>\n
\u65b9\u6cd5 \u5185\u90e8\u30ea\u30f3\u30af\u3084\u753b\u9762\u4e0a\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30e1\u30cb\u30e5\u30fc\u3092\u9069\u5207\u306b\u914d\u7f6e\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5fc5\u8981\u306a\u60c5\u5831\u306b\u8fc5\u901f\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a6\u30a7\u30d6\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u7814\u7a76\u3067\u306f\u3001\u5bb9\u6613\u306a\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u304c\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Krug, 2000\uff09\u3002<\/p>\n
\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3<\/p>\n
\u65b9\u6cd5 \u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u7528\u3044\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30d0\u30a4\u30b9\u3067\u306e\u8868\u793a\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u30d5\u30a9\u30f3\u30c8\u30b5\u30a4\u30ba\u3084\u30dc\u30bf\u30f3\u306e\u5927\u304d\u3055\u306a\u3069\u3092\u8abf\u6574\u3057\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u3067\u3082\u5feb\u9069\u306b\u95b2\u89a7\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3067\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Google, 2018\uff09\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u65b9\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u69cb\u9020\u304c\u3088\u308a\u52b9\u679c\u7684\u306b\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u69cb\u9020\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u7406\u89e3\u3084\u8a18\u61b6\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3001\u6226\u7565\u7684\u306a\u8a2d\u8a08\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f
\n\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u306f\u3001\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u8ab2\u984c\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3057UX\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u3044\u304f\u3064\u304b\u306e\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n
\u660e\u78ba\u306a\u76ee\u7684\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8a2d\u5b9a<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u969b\u3001\u307e\u305a\u305d\u306e\u76ee\u7684\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u5c02\u9580\u5bb6Jakob Nielsen\u306b\u3088\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u7684\u3068\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3088\u308a\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u751f\u3080\u3068\u3044\u3046\u7814\u7a76\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30b7\u30f3\u30d7\u30eb\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u8a00\u8a9e\u306e\u4f7f\u7528<\/p>\n
\u5c02\u9580\u7528\u8a9e\u3084\u96e3\u89e3\u306a\u8868\u73fe\u306f\u907f\u3051\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u660e\u78ba\u306a\u8a00\u8449\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u8fc5\u901f\u306b\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u76f4\u611f\u7684\u306a\u8a00\u8a9e\u306f\u8a8d\u77e5\u7684\u8ca0\u8377\u3092\u6e1b\u3089\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u8fc5\u901f\u306b\u51e6\u7406\u3057\u3084\u3059\u304f\u306a\u308b\u3053\u3068\u304c\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u6d3b\u7528<\/p>\n
\u753b\u50cf\u3084\u52d5\u753b\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8996\u899a\u7684\u306b\u60c5\u5831\u3092\u4f1d\u3048\u3084\u3059\u304f\u3057\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u8907\u96d1\u306a\u60c5\u5831\u306f\u8996\u899a\u7684\u306b\u8868\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u7406\u89e3\u3092\u52a9\u3051\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u4eba\u9593\u306e\u8133\u306f\u8996\u899a\u60c5\u5831\u3092\u51e6\u7406\u3059\u308b\u80fd\u529b\u304c\u9ad8\u304f\u3001\u8996\u899a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30c6\u30ad\u30b9\u30c8\u306e\u307f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3088\u308a\u3082\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u3053\u3068\u304c\u3001Cognitive Load Theory\u306a\u3069\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u60c5\u5831\u69cb\u9020<\/p>\n
\u60c5\u5831\u306f\u8ad6\u7406\u7684\u3067\u968e\u5c64\u5316\u3055\u308c\u305f\u69cb\u9020\u306b\u914d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n
\u898b\u51fa\u3057\u3084\u30ea\u30b9\u30c8\u3092\u4f7f\u7528\u3057\u3001\u60c5\u5831\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5fc5\u8981\u306a\u60c5\u5831\u3092\u7d20\u65e9\u304f\u898b\u3064\u3051\u3084\u3059\u304f\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u60c5\u5831\u304c\u8ad6\u7406\u7684\u306b\u69cb\u9020\u5316\u3055\u308c\u3066\u3044\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3088\u308a\u5c11\u306a\u3044\u52b4\u529b\u3067\u60c5\u5831\u3092\u6d88\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u5168\u4f53\u7684\u306aUX\u304c\u5411\u4e0a\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3<\/p>\n
\u591a\u69d8\u306a\u30c7\u30d0\u30a4\u30b9\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6700\u9069\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8003\u616e\u3057\u305f\u30c7\u30b6\u30a4\u30f3\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u73fe\u5728\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306f\u8a2a\u554f\u8005\u306e\u96e2\u8131\u7387\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u78ba\u4fdd<\/p>\n
\u969c\u5bb3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001UX\u5411\u4e0a\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u97f3\u58f0\u8aad\u307f\u4e0a\u3052\u30c4\u30fc\u30eb\u5bfe\u5fdc\u3084\u30ab\u30e9\u30fc\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u306e\u914d\u616e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 Web Content Accessibility Guidelines (WCAG)\u3067\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3001\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u5fdc\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u6700\u9069\u5316<\/p>\n
\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u30b3\u30e1\u30f3\u30c8\u6a5f\u80fd\u3092\u8a2d\u3051\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u542b\u3080\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u4e0e\u3092\u9ad8\u3081\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u3068\u3044\u3046\u7814\u7a76\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
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