\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u753b\u50cf\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u7406\u89e3\u3059\u308b\u306e\u304b\uff1f
\n\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u753b\u50cf\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\u8981\u7d20\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u95a2\u9023\u3059\u308b\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u9069\u5207\u306b\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
1. \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u8a00\u8a9e<\/p>\n
\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u3059\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u7406\u89e3\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u591a\u304f\u306e\u5834\u5408\u3001Schema.org\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u8a00\u8a9e\u304c\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n
Schema.org\u306f\u3001Web\u30da\u30fc\u30b8\u306e\u30c7\u30fc\u30bf\u306b\u95a2\u3059\u308b\u8a9e\u5f59\u3092\u63d0\u4f9b\u3057\u3001Google\u3084Bing\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u60c5\u5831\u3092\u89e3\u6790\u3057\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306e\u6a19\u6e96\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u753b\u50cf\u306b\u5bfe\u3057\u3066\u306f\u3001ImageObject\u3084VideoObject\u306a\u3069\u306e\u30b9\u30ad\u30fc\u30de\u30bf\u30a4\u30d7\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u3092HTML\u5185\u3067Microdata\u3001RDFa\u3001\u307e\u305f\u306fJSON-LD\u306a\u3069\u306e\u5f62\u5f0f\u3067\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u753b\u50cf\u306e\u5185\u5bb9\u3084\u305d\u308c\u306b\u95a2\u9023\u3059\u308b\u30e1\u30bf\u30c7\u30fc\u30bf\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5185\u5bb9<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u306f\u901a\u5e38\u3001\u753b\u50cf\u306e\u8aac\u660e\u3001\u64ae\u5f71\u5834\u6240\u3001\u64ae\u5f71\u65e5\u3001\u8457\u8005\u3001\u30e9\u30a4\u30bb\u30f3\u30b9\u60c5\u5831\u306a\u3069\u3001\u753b\u50cf\u306b\u95a2\u9023\u3059\u308b\u91cd\u8981\u306a\u60c5\u5831\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u5358\u306a\u308b\u753b\u50cf\u306e\u30d5\u30a1\u30a4\u30eb\u540d\u3084\u5468\u56f2\u306e\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\u306b\u4f9d\u5b58\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u753b\u50cf\u306e\u5185\u5bb9\u3084\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u6a5f\u68b0\u5b66\u7fd2<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u99c6\u4f7f\u3057\u3066\u753b\u50cf\u306e\u5185\u5bb9\u3092\u7406\u89e3\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Google\u306f\u753b\u50cf\u8a8d\u8b58\u6280\u8853\u3092\u7528\u3044\u3066\u3001\u753b\u50cf\u306e\u4e2d\u306b\u4f55\u304c\u5199\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u81ea\u52d5\u7684\u306b\u8b58\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u7406\u89e3\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30af\u30ed\u30fc\u30eb\u3068\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u5316<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u3001Web\u30b5\u30a4\u30c8\u3092\u5de1\u56de\u3057\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u691c\u51fa\u3057\u3001\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u969b\u3001\u753b\u50cf\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u5b58\u5728\u3059\u308b\u5834\u5408\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u305d\u308c\u3092\u89e3\u6790\u3057\u3066\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u5316\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u691c\u7d22\u7d50\u679c\u3067\u7279\u5225\u306a\u6271\u3044\u3092\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u753b\u50cf\u304c\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u3053\u308c\u3089\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001Google\u3092\u59cb\u3081\u3068\u3057\u305f\u4e3b\u8981\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u516c\u5f0f\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u958b\u767a\u8005\u5411\u3051\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3084\u3001Schema.org\u306e\u4ed5\u69d8\u66f8\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306e\u5c02\u9580\u5bb6\u3084Web\u958b\u767a\u8005\u304c\u5b9f\u65bd\u3057\u3066\u3044\u308b\u6570\u3005\u306e\u5b9f\u9a13\u3084\u7814\u7a76\u306b\u3088\u3063\u3066\u3082\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u53ef\u8996\u6027\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001Google\u306e\u300cSearch Console\u300d\u3092\u901a\u3058\u305f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u306b\u3088\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u753b\u50cf\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u4fa1\u5024\u306e\u3042\u308b\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30d3\u30b8\u30e5\u30a2\u30eb\u691c\u7d22\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u8996\u3055\u308c\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306f\u3001SEO\u6226\u7565\u306b\u304a\u3044\u3066\u3082\u91cd\u8981\u306a\u5074\u9762\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u753b\u50cf\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u691c\u7d22\u7d50\u679c\u8868\u793a\u304c\u6539\u5584\u3055\u308c\u308b\u306e\u304b\uff1f
\n\u753b\u50cf\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u691c\u7d22\u7d50\u679c\u8868\u793a\u304c\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3055\u308c\u308b\u304b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u306f<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u306f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u305f\u3081\u306e\u898f\u683c\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u30c7\u30fc\u30bf\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u3001\u7279\u306b\u753b\u50cf\u306b\u95a2\u3057\u3066\u306f\u3001\u753b\u50cf\u306e\u5185\u5bb9\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3001\u305d\u3057\u3066\u95a2\u4fc2\u6027\u3092\u660e\u78ba\u306b\u3059\u308b\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n
2. \u691c\u7d22\u7d50\u679c\u306b\u304a\u3051\u308b\u753b\u50cf\u306e\u91cd\u8981\u6027<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u5165\u529b\u3057\u305f\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<\/p>\n
\u753b\u50cf\u691c\u7d22\u306f\u305d\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u8c4a\u304b\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u5927\u304d\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u3088\u308b\u691c\u7d22\u7d50\u679c\u8868\u793a\u306e\u6539\u5584<\/p>\n
a. \u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306f\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\uff08\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3082\u8a00\u308f\u308c\u307e\u3059\uff09\u306e\u5bfe\u8c61\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u7d50\u679c\u306b\u304a\u3044\u3066\u753b\u50cf\u304c\u30cf\u30a4\u30e9\u30a4\u30c8\u3055\u308c\u3001\u901a\u5e38\u306e\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u3088\u308a\u3082\u76ee\u7acb\u3064\u5f62\u3067\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u304c\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
b. \u753b\u50cf\u306e\u5185\u5bb9\u7406\u89e3\u306e\u5411\u4e0a<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u753b\u50cf\u306e\u5185\u5bb9\u3092\u8aac\u660e\u3059\u308b\u30e1\u30bf\u30c7\u30fc\u30bf\uff08\u4f8b caption, geo_location, license, creator \u306a\u3069\uff09\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u5358\u306b\u753b\u50cf\u30d5\u30a1\u30a4\u30eb\u306e\u540d\u524d\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u753b\u50cf\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u5177\u4f53\u7684\u306b\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
c. \u97f3\u58f0\u691c\u7d22\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u691c\u7d22\u3078\u306e\u5bfe\u5fdc<\/p>\n
\u7279\u306b\u97f3\u58f0\u691c\u7d22\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u691c\u7d22\u304c\u666e\u53ca\u3059\u308b\u4e2d\u3067\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u753b\u50cf\u306e\u5185\u5bb9\u3084\u4e3b\u984c\u3092\u660e\u793a\u7684\u306b\u793a\u3059\u3053\u3068\u306f\u3001\u3053\u3046\u3057\u305f\u691c\u7d22\u306b\u5bfe\u3057\u3066\u3082\u6709\u52b9\u306b\u4f5c\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u300c\u30cf\u30ef\u30a4\u306e\u7f8e\u3057\u3044\u30d3\u30fc\u30c1\u306e\u753b\u50cf\u3092\u898b\u305b\u3066\u300d\u3068\u97f3\u58f0\u5165\u529b\u3057\u305f\u5834\u5408\u3001\u9069\u5207\u306b\u69cb\u9020\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u7d50\u679c\u3092\u63d0\u793a\u3059\u308b\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
d. \u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u7d50\u679c\u8868\u793a<\/p>\n
\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u306e\u691c\u7d22\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u4e2d\u3067\u3001\u753b\u50cf\u306e\u30ea\u30c3\u30c1\u306a\u8868\u793a\u306f\u3001\u753b\u9762\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u74b0\u5883\u4e0b\u3067\u3088\u308a\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u753b\u50cf\u304c\u6700\u9069\u306a\u5f62\u5f0f\u3067\u8868\u793a\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u3092\u5f15\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
4. \u6839\u62e0<\/p>\n
Schema.org \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6a19\u6e96\u898f\u683c\u3068\u3057\u3066Schema.org\u304c\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u898f\u683c\u306fGoogle\u3001Bing\u3001Yahoo!\u306a\u3069\u306e\u4e3b\u8981\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u3063\u3066\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u63a1\u7528\u306f\u691c\u7d22\u7d50\u679c\u3067\u306e\u53ef\u8996\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6b63\u5f53\u306a\u65b9\u6cd5\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
Google\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3 Google\u306f\u516c\u5f0f\u306b\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u691c\u7d22\u7d50\u679c\u304c\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b\u3068\u660e\u8a00\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u3084\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u6539\u5584\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u696d\u754c\u306e\u7814\u7a76\u30fb\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3 \u591a\u304f\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3084SEO\u306e\u7814\u7a76\u8005\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u5b9f\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u7814\u7a76\u306b\u3088\u308a\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u6d88\u8cbb\u3059\u308b\u65b9\u6cd5\u305d\u306e\u3082\u306e\u3092\u5909\u9769\u3059\u308b\u53ef\u80fd\u6027\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u307e\u3068\u3081<\/p>\n
\u753b\u50cf\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u753b\u50cf\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u8996\u899a\u7684\u306b\u8c4a\u304b\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u6700\u7d42\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6d41\u5165\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5c0e\u5165\u306f\u3001Web\u306e\u8996\u8a8d\u6027\u5411\u4e0a\u65bd\u7b56\u3068\u3057\u3066\u975e\u5e38\u306b\u52b9\u679c\u7684\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306eSEO\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f
\n\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306eSEO\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3001\u95a2\u9023\u3059\u308b\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u9069\u5207\u306b\u8868\u793a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306f\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u52b9\u679c\u7684\u306a\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3068\u305d\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. Schema.org\u306e\u5229\u7528<\/p>\n
Schema.org\u306f\u3001Google\u3001Bing\u3001Yahoo!\u306b\u3088\u3063\u3066\u5171\u540c\u958b\u767a\u3055\u308c\u305f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6a19\u6e96\u3067\u3059\u3002<\/p>\n
\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3057\u3066\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n
ImageObject \u753b\u50cf\u30c7\u30fc\u30bf\u306b\u95a2\u3059\u308b\u8a73\u7d30\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u753b\u50cf\u306e\u5185\u5bb9\u3001\u30e9\u30a4\u30bb\u30f3\u30b9\u3001\u89e3\u50cf\u5ea6\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u60c5\u5831\u306a\u3069\u3092\u5bb9\u6613\u306b\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n
VideoObject \u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5834\u5408\u3001\u3053\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52d5\u753b\u306e\u30bf\u30a4\u30c8\u30eb\u3001\u8aac\u660e\u3001\u30b5\u30e0\u30cd\u30a4\u30ebURL\u3001\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u65e5\u3001\u57cb\u3081\u8fbc\u307fURL\u306a\u3069\u3092\u6307\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u52d5\u753b\u5185\u5bb9\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. Open Graph\u3068Twitter Cards<\/p>\n
Open Graph\u3068Twitter Cards\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u5171\u6709\u6642\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u306e\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u3092\u5236\u5fa1\u3059\u308b\u305f\u3081\u306e\u30e1\u30bf\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n
Open Graph Facebook\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u591a\u304f\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u4f7f\u7528\u3055\u308c\u308b\u3053\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306b\u3088\u308a\u3001\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3001\u8aac\u660e\u3001\u753b\u50cf\u3001URL\u306a\u3069\u3092\u6307\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u306e\u8996\u899a\u7684\u306a\u8a34\u6c42\u529b\u304c\u5411\u4e0a\u3057\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n
Twitter Cards \u30e6\u30fc\u30b6\u30fc\u304cTwitter\u3067\u30ea\u30f3\u30af\u3092\u5171\u6709\u3059\u308b\u969b\u306b\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8c4a\u304b\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u5fc3\u7406\u7684\u52b9\u679c\u304c\u9ad8\u304f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. JSON-LD\u5f62\u5f0f\u306e\u4f7f\u7528<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3059\u308b\u65b9\u6cd5\u306e\u4e00\u3064\u3068\u3057\u3066\u3001JSON-LD\uff08JavaScript Object Notation for Linked Data\uff09\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001HTML\u30b3\u30fc\u30c9\u304b\u3089\u72ec\u7acb\u3057\u3066\u304a\u308a\u3001\u30da\u30fc\u30b8\u306e\u30d8\u30c3\u30c0\u30fc\u90e8\u5206\u306b\u30b9\u30af\u30ea\u30d7\u30c8\u3068\u3057\u3066\u57cb\u3081\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u3001\u65b0\u3057\u3044\u30d7\u30ed\u30d1\u30c6\u30a3\u3084\u30bf\u30a4\u30d7\u3092\u8ffd\u52a0\u3057\u3084\u3059\u3044\u67d4\u8edf\u6027\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n
JSON-LD\u306f\u7279\u306bGoogle\u3092\u542b\u3080\u4e3b\u8981\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u63a8\u5968\u3055\u308c\u3066\u304a\u308a\u3001\u52b9\u7387\u7684\u3067\u30a8\u30e9\u30fc\u304c\u5c11\u306a\u3044\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n
4. \u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306e\u6700\u9069\u5316<\/p>\n
\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\uff08alt text\uff09\u306f\u3001\u753b\u50cf\u3092\u8996\u899a\u7684\u306b\u8a8d\u8b58\u3067\u304d\u306a\u3044\u5834\u5408\u306b\u5185\u5bb9\u3092\u8aac\u660e\u3059\u308b\u3082\u306e\u3067\u3001SEO\u3068\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u4e21\u65b9\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u30c6\u30ad\u30b9\u30c8\u306f\u753b\u50cf\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u4f1d\u3048\u308b\u305f\u3081\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9069\u5207\u306b\u542b\u3081\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n
5. AMP\uff08Accelerated Mobile Pages\uff09<\/p>\n
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