\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u52b9\u679c\u7684\u3067\u3059\u304b\uff1f
\n\u30af\u30ea\u30c3\u30af\u7387\uff08CTR Click-Through Rate\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u305d\u308c\u305e\u308c\u306e\u6226\u7565\u306b\u3064\u3044\u3066\u3001\u6839\u62e0\u3082\u542b\u3081\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u660e\u78ba\u5316\u3000<\/p>\n
\u6226\u7565 \u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u5b9a\u306e\u5bfe\u8c61\u8005\u5c64\u306b\u5411\u3051\u305f\u3082\u306e\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5fdc\u3058\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8abf\u6574\u3057\u3001\u305d\u306e\u8208\u5473\u3084\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u5185\u5bb9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u306f\u3001\u8996\u8074\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u3001CTR\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u3068\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u660e\u78ba\u5316\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u3082\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u9b45\u529b\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3068\u30d3\u30b8\u30e5\u30a2\u30eb\u3000<\/p>\n
\u6226\u7565 \u76ee\u3092\u5f15\u304f\u30bf\u30a4\u30c8\u30eb\u3084\u753b\u50cf\u3092\u4f7f\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u30bf\u30a4\u30c8\u30eb\u306f\u7c21\u6f54\u3067\u3042\u308a\u3064\u3064\u3001\u5185\u5bb9\u306e\u4fa1\u5024\u3092\u660e\u78ba\u306b\u793a\u3059\u3082\u306e\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u4eba\u9593\u306f\u8996\u899a\u7684\u8981\u7d20\u306b\u5f37\u304f\u53cd\u5fdc\u3057\u307e\u3059\u3002<\/p>\n
KISSmetrics\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30ab\u30e9\u30d5\u30eb\u3067\u9b45\u529b\u7684\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u3001\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316\u3000<\/p>\n
\u6226\u7565 A\/B\u30c6\u30b9\u30c8\u3092\u7528\u3044\u3066\u3001\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5e83\u544a\u3092\u6bd4\u8f03\u3057\u3001\u3069\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u5e83\u544a\u3084LP\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u306b\u3088\u308a\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30c7\u30b6\u30a4\u30f3\u3092\u7279\u5b9a\u3067\u304d\u3001CTR\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
Adobe\u306e\u7814\u7a76\u3067\u306f\u3001\u983b\u7e41\u306a\u30c6\u30b9\u30c8\u3092\u884c\u3046\u4f01\u696d\u306f\u3001\u7af6\u4e89\u529b\u306e\u3042\u308bCTR\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u884c\u52d5\u3092\u4fc3\u3059\u660e\u78ba\u306aCTA\uff08Call to Action\uff09\u3000<\/p>\n
\u6226\u7565 \u30e6\u30fc\u30b6\u30fc\u306b\u884c\u52d5\u3092\u8a08\u753b\u3055\u305b\u308b\u660e\u78ba\u3067\u76ee\u7acb\u3064CTA\u3092\u8a2d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306a\u52d5\u8a5e\u3092\u4f7f\u7528\u3057\u3066\u3001\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u3084\u300c\u8a73\u7d30\u3092\u898b\u308b\u300d\u306a\u3069\u306e\u65b9\u6cd5\u3067\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 CTA\u304c\u660e\u78ba\u304b\u3064\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u6b21\u306b\u4f55\u3092\u3059\u3079\u304d\u304b\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u3000<\/p>\n
\u6226\u7565 \u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u6700\u9069\u5316\u3057\u3001\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u3044\u30c7\u30b6\u30a4\u30f3\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3057\u3001\u30dc\u30bf\u30f3\u3084\u30ea\u30f3\u30af\u3092\u30bf\u30c3\u30d7\u3057\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 Statista\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u7528\u3057\u3066\u304a\u308a\u3001\u30c7\u30d0\u30a4\u30b9\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u5e83\u544a\u3084\u30b5\u30a4\u30c8\u306fCTR\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3000<\/p>\n
\u6226\u7565 \u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u5c5e\u6027\u306b\u57fa\u3065\u3044\u3066\u5e83\u544a\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30ea\u30b9\u30c8\u3092\u7d30\u304b\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u3001\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
Experian\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308c\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u3088\u3063\u3066\u30e1\u30fc\u30eb\u306eCTR\u304c29\uff05\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7dca\u6025\u6027\u306e\u6f14\u51fa\u3000<\/p>\n
\u6226\u7565 \u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3084\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u306a\u3069\u3092\u901a\u3058\u3066\u7dca\u6025\u6027\u3092\u6f14\u51fa\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5373\u6642\u7684\u306a\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 FOMO\uff08Fear of Missing Out\u3000\u6a5f\u4f1a\u640d\u5931\u306b\u5bfe\u3059\u308b\u4e0d\u5b89\uff09\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u5f37\u529b\u306a\u5fc3\u7406\u7684\u8981\u56e0\u3067\u3059\u3002<\/p>\n
\u9650\u3089\u308c\u305f\u6642\u9593\u3084\u6570\u91cf\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u7d71\u5408\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u3092\u52b9\u679c\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u56f3\u308b\u3053\u3068\u304cCTR\u5411\u4e0a\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30bf\u30a4\u30c8\u30eb\u3084\u30b5\u30e0\u30cd\u30a4\u30eb\u3092\u6539\u5584\u3059\u308b\u306b\u306f\u3001\u3069\u306e\u8981\u7d20\u306b\u6ce8\u76ee\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f
\n\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30bf\u30a4\u30c8\u30eb\u3084\u30b5\u30e0\u30cd\u30a4\u30eb\u306e\u6539\u5584\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u305d\u306e\u6839\u62e0\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u30bf\u30a4\u30c8\u30eb\u306b\u6ce8\u76ee\u3059\u308b\u8981\u7d20<\/p>\n
\u660e\u78ba\u3055\u3068\u5177\u4f53\u6027
\n\u30bf\u30a4\u30c8\u30eb\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u5177\u4f53\u7684\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n
\u66d6\u6627\u306a\u8868\u73fe\u3084\u4e00\u822c\u7684\u306a\u8a00\u8449\u306f\u907f\u3051\u3001\u8aad\u8005\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u660e\u78ba\u306a\u30bf\u30a4\u30c8\u30eb\u306f\u3001\u8996\u899a\u7684\u306b\u76ee\u7acb\u3064\u3068\u540c\u6642\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3082\u597d\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u611f\u60c5\u7684\u306a\u5f15\u304d
\n\u611f\u60c5\u3092\u559a\u8d77\u3059\u308b\u8a00\u8449\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u8aad\u8005\u306e\u597d\u5947\u5fc3\u3084\u8208\u5473\u3092\u5f15\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u9a5a\u6115\u306e\u4e8b\u5b9f\u300d\u3084\u300c\u4eca\u3059\u3050\u77e5\u308a\u305f\u3044\u60c5\u5831\u300d\u306a\u3069\u306e\u8868\u73fe\u306f\u3001\u4eba\u3005\u306e\u611f\u60c5\u306b\u8a34\u3048\u308b\u305f\u3081\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u6570\u5b57\u3084\u30ea\u30b9\u30c8\u306e\u6d3b\u7528
\n\u30bf\u30a4\u30c8\u30eb\u306b\u5177\u4f53\u7684\u306a\u6570\u5b57\u3092\u542b\u3081\u308b\u3053\u3068\u3067\u3001\u8996\u899a\u7684\u306b\u5f15\u304d\u3064\u3051\u3089\u308c\u3001\u5185\u5bb9\u304c\u5177\u4f53\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u4f1d\u308f\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u300c5\u3064\u306e\u65b9\u6cd5\u300d\u300c\u30c8\u30c3\u30d710\u306e\u30a2\u30a4\u30c7\u30a2\u300d\u306a\u3069\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u624b\u6cd5\u306f\u3001\u60c5\u5831\u304c\u7c21\u6f54\u3067\u6574\u7406\u3055\u308c\u3066\u3044\u308b\u3068\u5370\u8c61\u4ed8\u3051\u307e\u3059\u3002<\/p>\n
SEO\u306e\u8003\u616e
\n\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u8868\u793a\u3092\u610f\u8b58\u3057\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30a4\u30c8\u30eb\u306b\u542b\u3081\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u3082\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u81ea\u7136\u306a\u6d41\u308c\u3067\u7d44\u307f\u8fbc\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30b5\u30e0\u30cd\u30a4\u30eb\u306b\u6ce8\u76ee\u3059\u308b\u8981\u7d20<\/p>\n
\u8996\u899a\u7684\u30a4\u30f3\u30d1\u30af\u30c8
\n\u9b45\u529b\u7684\u3067\u8996\u899a\u7684\u306b\u5f37\u3044\u5370\u8c61\u3092\u4e0e\u3048\u308b\u753b\u50cf\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u8272\u5f69\u3084\u30c7\u30b6\u30a4\u30f3\u304c\u76ee\u7acb\u3064\u3082\u306e\u3067\u3001\u8996\u8074\u8005\u306e\u76ee\u3092\u5f15\u304f\u3053\u3068\u304c\u7406\u60f3\u3067\u3059\u3002<\/p>\n
\u4e00\u8cab\u6027\u3068\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8
\n\u30b5\u30e0\u30cd\u30a4\u30eb\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u5168\u4f53\u306e\u30b9\u30bf\u30a4\u30eb\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n
\u7d71\u4e00\u611f\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u8996\u8074\u8005\u306f\u4e00\u76ee\u3067\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u3082\u306e\u3067\u3042\u308b\u304b\u8b58\u5225\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7126\u70b9\u306e\u660e\u78ba\u5316
\n\u30b5\u30e0\u30cd\u30a4\u30eb\u306f\u3001\u4f1d\u3048\u305f\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u4e00\u76ee\u3067\u308f\u304b\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u8996\u899a\u7684\u306b\u60c5\u5831\u304c\u591a\u3059\u304e\u308b\u3068\u9006\u52b9\u679c\u306b\u306a\u308b\u305f\u3081\u3001\u30b7\u30f3\u30d7\u30eb\u3055\u3092\u5fc3\u304c\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n
\u9854\u306e\u4f7f\u7528
\n\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u4eba\u9593\u306e\u9854\u3092\u30b5\u30e0\u30cd\u30a4\u30eb\u306b\u542b\u3081\u308b\u3068\u3001\u8996\u8074\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u306a\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u9854\u306f\u611f\u60c5\u3092\u76f4\u611f\u7684\u306b\u4f1d\u3048\u308b\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u89aa\u3057\u307f\u3084\u3059\u3055\u3092\u611f\u3058\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u306a\u308b\u8003\u3048\u65b9<\/p>\n
\u4eba\u9593\u306e\u6ce8\u610f\u306e\u30e1\u30ab\u30cb\u30ba\u30e0
\n\u4eba\u306f\u60c5\u5831\u3092\u898b\u308b\u969b\u306b\u3001\u76f4\u611f\u7684\u306b\u76ee\u7acb\u3064\u3082\u306e\u3084\u611f\u60c5\u7684\u306a\u3082\u306e\u306b\u5f15\u304d\u3064\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u660e\u78ba\u3067\u611f\u60c5\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3084\u8996\u899a\u7684\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30b5\u30e0\u30cd\u30a4\u30eb\u306f\u3001\u81ea\u7136\u3068\u4eba\u9593\u306e\u6ce8\u610f\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u60c5\u5831\u51e6\u7406\u306e\u52b9\u7387
\n\u6570\u5b57\u3084\u30ea\u30b9\u30c8\u5f62\u5f0f\u306e\u30bf\u30a4\u30c8\u30eb\u306f\u3001\u60c5\u5831\u3092\u3059\u3070\u3084\u304f\u51e6\u7406\u3057\u305f\u3044\u4eba\u3005\u306b\u5bfe\u3057\u3066\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u30ea\u30b9\u30c8\u304c\u6574\u7406\u3055\u308c\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u8aad\u307f\u624b\u306b\u3068\u3063\u3066\u7406\u89e3\u3057\u3084\u3059\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n
SEO\u3068\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5f71\u97ff
\n\u30bf\u30a4\u30c8\u30eb\u3068\u30b5\u30e0\u30cd\u30a4\u30eb\u304c\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u3068\u3001\u3088\u308a\u591a\u304f\u306e\u6d41\u5165\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u9700\u8981\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3059\u308b\u8a2d\u8a08\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30bf\u30a4\u30c8\u30eb\u3068\u30b5\u30e0\u30cd\u30a4\u30eb\u306e\u6539\u5584\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3044\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3001CTR\u5411\u4e0a\u306b\u5411\u3051\u305f\u91cd\u8981\u306a\u4e00\u6b69\u3067\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u3092\u3069\u306e\u3088\u3046\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f
\n\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\u3000Click-Through Rate\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u6226\u7565\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u8aac\u660e\u3000\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u8208\u5473\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7279\u5316\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5e83\u544a\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u305d\u308c\u304cCTR\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u5e83\u544a\u306e\u7121\u99c4\u3092\u6e1b\u3089\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
2. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<\/p>\n
\u8aac\u660e\u3000\u30e6\u30fc\u30b6\u30fc\u306e\u904e\u53bb\u306e\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u4f8b\u3000\u95b2\u89a7\u5c65\u6b74\u3001\u8cfc\u5165\u5c65\u6b74\uff09\u3092\u6d3b\u7528\u3057\u3001\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u304a\u3059\u3059\u3081\u5546\u54c1\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000Forrester\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u500b\u5225\u6700\u9069\u5316\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306fCTR\u304c\u5e73\u5747\u306720%\u4ee5\u4e0a\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u500b\u4eba\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3088\u308a\u95a2\u9023\u6027\u304c\u9ad8\u304f\u3001\u8208\u5473\u3092\u5f15\u304f\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
3. A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u8aac\u660e\u3000\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3057\u3001\u3069\u3061\u3089\u306e\u65b9\u304cCTR\u304c\u9ad8\u3044\u304b\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u30c6\u30b9\u30c8\u306b\u3088\u308a\u3001\u6700\u9069\u306a\u30c7\u30b6\u30a4\u30f3\u3001\u30b3\u30d4\u30fc\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u306f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u3001\u6700\u7d42\u7684\u306b\u52b9\u679c\u7684\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u6226\u7565\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306e\u79d1\u5b66\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5e83\u544a\u306e\u6700\u9069\u5316<\/p>\n
\u8aac\u660e\u3000\u904e\u53bb\u306e\u30af\u30ea\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u5e83\u544a\u306e\u914d\u7f6e\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000Google\u3084Facebook\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u5e83\u544a\u3092\u81ea\u52d5\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u304cCTR\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
5. \u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3084\u30db\u30c3\u30c8\u30b9\u30dd\u30c3\u30c8\u306e\u6d3b\u7528<\/p>\n
\u8aac\u660e\u3000\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u4f7f\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u3092\u3088\u308a\u591a\u304f\u30af\u30ea\u30c3\u30af\u3057\u3066\u3044\u308b\u304b\u3092\u8996\u899a\u5316\u3057\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u914d\u7f6e\u3092\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306b\u3088\u308a\u3001\u30b5\u30a4\u30c8\u5185\u306e\u3069\u306e\u90e8\u5206\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u305d\u306e\u90e8\u5206\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u8996\u899a\u7684\u5206\u6790\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
6. \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u306e\u69cb\u7bc9<\/p>\n
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7. \u6a5f\u68b0\u5b66\u7fd2\u306e\u6d3b\u7528<\/p>\n
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\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u52b9\u679c\u7684\u3067\u3059\u304b\uff1f \u30af\u30ea\u30c3\u30af\u7387\uff08CTR Click-Through Rate\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u52b9\u679c\u7684\u3067\u3059\u3002 \u305d\u308c\u305e\u308c\u306e\u6226\u7565\u306b\u3064\u3044\u3066\u3001\u6839\u62e0\u3082\u542b\u3081\u3066\u8a73\u3057\u304f\u8aac […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":{"0":"post-1825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news"},"_links":{"self":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1825"}],"version-history":[{"count":0,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1825\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}