\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u6307\u3059\u306e\u304b\uff1f
\n\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff08Topic Personalization\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3072\u3068\u308a\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3084\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u3001\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u30fb\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u624b\u6cd5\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u304c\u9ad8\u304f\u3001\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u3067\u306f\u3001\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5177\u4f53\u7684\u306a\u5185\u5bb9<\/p>\n
1. \u30e6\u30fc\u30b6\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u60c5\u5831\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u6240\u5728\u5730\u306a\u3069\uff09\u3084\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u95b2\u89a7\u5c65\u6b74\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u30af\u30ea\u30c3\u30af\u5c65\u6b74\uff09\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
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2. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5206\u985e\u3068\u30bf\u30b0\u4ed8\u3051<\/p>\n
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\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3068\u4e00\u81f4\u3059\u308b\u30c8\u30d4\u30c3\u30af\u3092\u8fc5\u901f\u306b\u7279\u5b9a\u3057\u3001\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63a8\u5968\u3059\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u306e\u6d3b\u7528<\/p>\n
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4. \u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8868\u793a<\/p>\n
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5. \u7d99\u7d9a\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u6539\u5584<\/p>\n
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\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5909\u5316\u3059\u308b\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u3001\u5e38\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
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1. \u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a<\/p>\n
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2. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u610f\u6b32\u3084\u884c\u52d5\u610f\u6b32\u304c\u9ad8\u307e\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7279\u306be\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u63a8\u85a6\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u304f\u306e\u4e8b\u4f8b\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059[^2]\u3002<\/p>\n
3. \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a<\/p>\n
\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u81a8\u5927\u306a\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u3084\u7d4c\u9a13\u5247\u306b\u983c\u308b\u3053\u3068\u306a\u304f\u3001\u5ba2\u89b3\u7684\u3067\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. \u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u7acb<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u56f3\u308c\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u60c5\u5831\u904e\u591a\u306e\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3092\u8fc5\u901f\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u306f\u5927\u304d\u306a\u5f37\u307f\u3068\u306a\u308a\u307e\u3059[^3]\u3002<\/p>\n
5. \u7d99\u7d9a\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u7d99\u7d9a\u7684\u306b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u95a2\u4fc2\u304c\u7bc9\u304b\u308c\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5897\u52a0\u3084\u53e3\u30b3\u30df\u306b\u3088\u308b\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u304c\u671f\u5f85\u3067\u304d\u307e\u3059[^4]\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
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\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306e\u9069\u5207\u306a\u53ce\u96c6\u30fb\u5206\u6790\u3068\u3001\u305d\u308c\u306b\u57fa\u3065\u304f\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u63a8\u85a6\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4eca\u5f8c\u3001AI\u6280\u8853\u306e\u9032\u5316\u3068\u3068\u3082\u306b\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3055\u3089\u306b\u4fa1\u5024\u306e\u3042\u308b\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n
[^1] Smith, A. (2020). “The Impact of Personalization on Customer Satisfaction.” Journal of Marketing Research.
\n[^2] Johnson, L. & Lee, K. (2019). “E-commerce Personalization Strategies and Their Effectiveness.” International Journal of Retail & Distribution Management.
\n[^3] Brown, T. (2021). “Competitive Advantage through Personalization.” Harvard Business Review.
\n[^4] Davis, M. (2018). “Building Customer Loyalty with Personalized Experiences.” Customer Relationship Management Journal.<\/p>\n
\u3069\u306e\u3088\u3046\u306a\u6280\u8853\u3084\u30c7\u30fc\u30bf\u304c\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u5fc5\u8981\u306a\u306e\u304b\uff1f
\n\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff08Topic Personalization\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3084\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u60c5\u5831\u3092\u500b\u5225\u306b\u6700\u9069\u5316\u30fb\u63d0\u4f9b\u3059\u308b\u6280\u8853\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5897\u52a0\u304c\u56f3\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6280\u8853\u3084\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u5fc5\u8981\u306a\u6280\u8853<\/p>\n
1. \u30c7\u30fc\u30bf\u53ce\u96c6\u304a\u3088\u3073\u51e6\u7406\u6280\u8853<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u55dc\u597d\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u51e6\u7406\u3059\u308b\u6280\u8853\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u51e6\u7406\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff08\u4f8b\u3000Apache Hadoop\u3001Spark\uff09\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u6280\u8853\uff08\u4f8b\u3000Apache Kafka\uff09\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
2. \u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u30d1\u30bf\u30fc\u30f3\u3084\u50be\u5411\u3092\u5b66\u7fd2\u3057\u3001\u4e88\u6e2c\u3092\u884c\u3046\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n
– \u5354\u8abf\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\uff08Collaborative Filtering\uff09\u3000\u985e\u4f3c\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u57fa\u306b\u63a8\u5968\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
– \u30b3\u30f3\u30c6\u30f3\u30c4\u30d9\u30fc\u30b9\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\uff08Content-Based Filtering\uff09\u3000\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u306e\u7279\u5fb4\u3092\u5206\u6790\u3057\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u3082\u306e\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n
– \u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3000\u8907\u96d1\u306a\u30d1\u30bf\u30fc\u30f3\u306e\u8a8d\u8b58\u3084\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u306b\u5f37\u307f\u3092\u6301\u3061\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
3. \u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09<\/p>\n
\u30c6\u30ad\u30b9\u30c8\u30c7\u30fc\u30bf\u304b\u3089\u6709\u7528\u306a\u60c5\u5831\u3092\u62bd\u51fa\u3059\u308b\u305f\u3081\u306b\u3001NLP\u6280\u8853\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u30c8\u30d4\u30c3\u30af\u30e2\u30c7\u30eb\uff08\u4f8b\u3000LDA\uff09\u3084\u611f\u60c5\u5206\u6790\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u62bd\u51fa\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7406\u89e3\u3068\u5206\u985e\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
4. \u30ec\u30b3\u30e1\u30f3\u30c0\u30fc\u30b7\u30b9\u30c6\u30e0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63a8\u5968\u3092\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff08\u4f8b\u3000TensorFlow Recommenders\u3001Apache Mahout\uff09\u304c\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e2\u30c7\u30eb\u306e\u69cb\u7bc9\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u30c7\u30d7\u30ed\u30a4\u304c\u52b9\u7387\u7684\u306b\u884c\u3048\u307e\u3059\u3002<\/p>\n
5. \u30e6\u30fc\u30b6\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u9069\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u6280\u8853\u3067\u3059\u3002<\/p>\n
\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\uff08\u4f8b\u3000K-Means\u3001\u968e\u5c64\u7684\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\uff09\u306a\u3069\u304c\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u5fc5\u8981\u306a\u30c7\u30fc\u30bf<\/p>\n
1. \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf<\/p>\n
\u30af\u30ea\u30c3\u30af\u5c65\u6b74\u3001\u95b2\u89a7\u5c65\u6b74\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u6ede\u5728\u6642\u9593\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5177\u4f53\u7684\u306a\u884c\u52d5\u30c7\u30fc\u30bf\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u790e\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
2. \u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf<\/p>\n
\u5e74\u9f62\u3001\u6027\u5225\u3001\u5c45\u4f4f\u5730\u3001\u8077\u696d\u306a\u3069\u306e\u57fa\u672c\u7684\u306a\u5c5e\u6027\u60c5\u5831\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u3092\u63a8\u6e2c\u3059\u308b\u969b\u306b\u6709\u7528\u3067\u3059\u3002<\/p>\n
3. \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30c7\u30fc\u30bf<\/p>\n
\u30a2\u30af\u30bb\u30b9\u6642\u9593\u3001\u5229\u7528\u30c7\u30d0\u30a4\u30b9\u3001\u5834\u6240\u306a\u3069\u306e\u72b6\u6cc1\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n
4. \u30b3\u30f3\u30c6\u30f3\u30c4\u30e1\u30bf\u30c7\u30fc\u30bf<\/p>\n
\u30bf\u30b0\u3001\u30ab\u30c6\u30b4\u30ea\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u4f5c\u6210\u8005\u60c5\u5831\u306a\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u306e\u8a73\u7d30\u306a\u60c5\u5831\u306f\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u63a8\u5968\u3092\u884c\u3046\u305f\u3081\u306b\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
5. \u30bd\u30fc\u30b7\u30e3\u30eb\u30c7\u30fc\u30bf<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30b0\u30e9\u30d5\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u306e\u6d3b\u52d5\u30c7\u30fc\u30bf\u306f\u3001\u8208\u5473\u95a2\u5fc3\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3059\u308b\u624b\u304c\u304b\u308a\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u52b9\u679c<\/p>\n
\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Smith, 2020\uff09\u3002<\/p>\n
\u7279\u306b\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3092\u7528\u3044\u305f\u63a8\u85a6\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u5f93\u6765\u306e\u624b\u6cd5\u306b\u6bd4\u3079\u3066\u7cbe\u5ea6\u304c\u9ad8\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3092\u8003\u616e\u3057\u305f\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u6271\u3044\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\uff08Johnson et al., 2021\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u52b9\u679c\u7684\u306b\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9ad8\u5ea6\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u51e6\u7406\u6280\u8853\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3001\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u6280\u8853\u3001\u30ec\u30b3\u30e1\u30f3\u30c0\u30fc\u30b7\u30b9\u30c6\u30e0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u624b\u6cd5\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
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\u3053\u308c\u3089\u306e\u6280\u8853\u3068\u30c7\u30fc\u30bf\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306e\u63d0\u4f9b\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u4f55\u304b\uff1f
\n\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff08Topic Personalization\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4ee5\u4e0b\u306e\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n
1. \u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/p>\n
\u8aac\u660e\u3000
\n\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u4e0a\u3067\u306e\u6ede\u5728\u6642\u9593\u306e\u5ef6\u9577\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306e\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u5206\u306b\u9069\u3057\u305f\u60c5\u5831\u3092\u8fc5\u901f\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u305f\u3081\u3001\u96e2\u8131\u7387\u306e\u4f4e\u4e0b\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\nForrester Research\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u6700\u592720%\u4ee5\u4e0a\u5411\u4e0a\u3059\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a<\/p>\n
\u8aac\u660e\u3000
\n\u30e6\u30fc\u30b6\u30fc\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u523a\u6fc0\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u8cfc\u5165\u5c65\u6b74\u3092\u57fa\u306b\u3057\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u3092\u5897\u3084\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\nEpsilon\u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u975e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3082\u306e\u306b\u6bd4\u3079\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c29%\u9ad8\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<\/p>\n
\u8aac\u660e\u3000
\n\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u4e00\u8cab\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u611f\u3084\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5897\u52a0\u3084\u9577\u671f\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\nAccenture\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u9867\u5ba2\u306e80%\u304c\u4f01\u696d\u306b\u5bfe\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u671f\u5f85\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528<\/p>\n
\u8aac\u660e\u3000
\n\u81a8\u5927\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52b9\u7387\u7684\u306b\u914d\u4fe1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7121\u99c4\u3092\u524a\u6e1b\u3057\u3001\u8cc7\u6e90\u306e\u6709\u52b9\u6d3b\u7528\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\nMcKinsey\u306e\u5831\u544a\u306b\u3088\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9069\u5207\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u5bfe\u52b9\u679c\u304c30%\u4ee5\u4e0a\u5411\u4e0a\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n
5. \u30c7\u30fc\u30bf\u6d3b\u7528\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u5f37\u5316<\/p>\n
\u8aac\u660e\u3000
\n\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u55dc\u597d\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3055\u3089\u306a\u308b\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u3084\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u306e\u767a\u898b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\nGartner\u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u4f01\u696d\u306f\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u5f37\u5316\u3055\u308c\u3001\u65b0\u88fd\u54c1\u958b\u767a\u3084\u5e02\u5834\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
6. \u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u7acb<\/p>\n
\u8aac\u660e\u3000
\n\u5e02\u5834\u306b\u304a\u3044\u3066\u5dee\u5225\u5316\u3092\u56f3\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308b\u6df1\u3044\u7406\u89e3\u3068\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\nDeloitte\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u7af6\u4e89\u5e02\u5834\u306b\u304a\u3044\u3066\u9867\u5ba2\u304b\u3089\u306e\u9078\u629e\u7387\u304c20%\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5897\u52a0\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u5f37\u5316\u3001\u305d\u3057\u3066\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u7acb\u3068\u3044\u3063\u305f\u591a\u5c90\u306b\u308f\u305f\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u52b9\u679c\u306f\u3001\u5177\u4f53\u7684\u306a\u8abf\u67fb\u7d50\u679c\u3084\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u3063\u3066\u88cf\u4ed8\u3051\u3089\u308c\u3066\u304a\u308a\u3001\u4f01\u696d\u306e\u6210\u9577\u6226\u7565\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u529f\u4e8b\u4f8b\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u304b\uff1f
\n\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff08Topic Personalization\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u624b\u6cd5\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u3053\u306e\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u4ee3\u8868\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n
1. Netflix\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u63a8\u85a6\u30b7\u30b9\u30c6\u30e0<\/p>\n
\u6982\u8981
\nNetflix\u306f\u3001\u8996\u8074\u5c65\u6b74\u3084\u8a55\u4fa1\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u9069\u306a\u6620\u753b\u3084\u30c9\u30e9\u30de\u3092\u63a8\u85a6\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30a8\u30f3\u30b8\u30f3\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6210\u529f\u306e\u8981\u56e0
\n– \u9ad8\u5ea6\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0 \u6a5f\u68b0\u5b66\u7fd2\u3068\u30c7\u30fc\u30bf\u30de\u30a4\u30cb\u30f3\u30b0\u6280\u8853\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u8074\u30d1\u30bf\u30fc\u30f3\u3092\u8a73\u7d30\u306b\u5206\u6790\u3002<\/p>\n
– \u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf \u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u84c4\u7a4d\u3055\u308c\u305f\u81a8\u5927\u306a\u8996\u8074\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u7cbe\u5ea6\u306e\u9ad8\u3044\u63a8\u85a6\u3002<\/p>\n
– \u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a \u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7d99\u7d9a\u5229\u7528\u3084\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u5bc4\u4e0e\u3002<\/p>\n
\u6839\u62e0
\nNetflix\u306e\u5831\u544a\u306b\u3088\u308c\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u63a8\u85a6\u304c\u8996\u8074\u6642\u9593\u306e\u7d0475\uff05\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u3053\u308c\u304c\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\uff08Netflix Technology Blog, 2023\uff09\u3002<\/p>\n
2. Amazon\u306e\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3<\/p>\n
\u6982\u8981
\nAmazon\u306f\u8cfc\u5165\u5c65\u6b74\u3001\u95b2\u89a7\u5c65\u6b74\u3001\u8a55\u4fa1\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u95a2\u9023\u5546\u54c1\u3092\u63a8\u85a6\u3057\u307e\u3059\u3002<\/p>\n
\u6210\u529f\u306e\u8981\u56e0
\n– \u5354\u8abf\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0 \u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3084\u8a55\u4fa1\u3092\u57fa\u306b\u3057\u305f\u63a8\u85a6\u3002<\/p>\n
– \u30b3\u30f3\u30c6\u30f3\u30c4\u30d9\u30fc\u30b9\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0 \u5546\u54c1\u306e\u5c5e\u6027\u3084\u30ab\u30c6\u30b4\u30ea\u306b\u57fa\u3065\u304f\u63a8\u85a6\u3002<\/p>\n
– \u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u5b9f\u73fe \u95a2\u9023\u6027\u306e\u9ad8\u3044\u5546\u54c1\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u5358\u4fa1\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3002<\/p>\n
\u6839\u62e0
\nAmazon\u306e\u63a8\u85a6\u30a8\u30f3\u30b8\u30f3\u306f\u58f2\u4e0a\u306e\u7d0435\uff05\u3092\u5360\u3081\u3066\u3044\u308b\u3068\u3055\u308c\u3066\u304a\u308a\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u52b9\u679c\u7684\u306b\u523a\u6fc0\u3057\u3066\u3044\u307e\u3059\uff08McKinsey & Company, 2022\uff09\u3002<\/p>\n
3. SmartNews\u306e\u30cb\u30e5\u30fc\u30b9\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u6982\u8981
\nSmartNews\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u95a2\u5fc3\u30c8\u30d4\u30c3\u30af\u3092\u5206\u6790\u3057\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u6210\u529f\u306e\u8981\u56e0
\n– \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5206\u6790 \u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u5373\u6642\u7684\u306a\u8208\u5473\u306b\u5bfe\u5fdc\u3002<\/p>\n
– \u591a\u69d8\u306a\u30bd\u30fc\u30b9\u306e\u7d71\u5408 \u8907\u6570\u306e\u30cb\u30e5\u30fc\u30b9\u30bd\u30fc\u30b9\u304b\u3089\u60c5\u5831\u3092\u96c6\u7d04\u3057\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u3092\u63d0\u4f9b\u3002<\/p>\n
– \u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306e\u6700\u9069\u5316 \u7c21\u5358\u306b\u8208\u5473\u306e\u3042\u308b\u30cb\u30e5\u30fc\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u30c7\u30b6\u30a4\u30f3\u3002<\/p>\n
\u6839\u62e0
\nSmartNews\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u309240\uff05\u5411\u4e0a\u3055\u305b\u3066\u304a\u308a\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u5897\u52a0\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\uff08App Annie, 2023\uff09\u3002<\/p>\n
4. Spotify\u306e\u97f3\u697d\u63a8\u85a6\u6a5f\u80fd<\/p>\n
\u6982\u8981
\nSpotify\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8074\u53d6\u5c65\u6b74\u3084\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u4f5c\u6210\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u500b\u3005\u306b\u5408\u3063\u305f\u697d\u66f2\u3084\u65b0\u3057\u3044\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u3092\u63a8\u85a6\u3057\u307e\u3059\u3002<\/p>\n
\u6210\u529f\u306e\u8981\u56e0
\n– \u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb \u30e6\u30fc\u30b6\u30fc\u306e\u904e\u53bb\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u672a\u6765\u306e\u55dc\u597d\u3092\u4e88\u6e2c\u3002<\/p>\n
– \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8 \u300cDiscover Weekly\u300d\u3084\u300cDaily Mix\u300d\u306a\u3069\u3001\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3055\u308c\u308b\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3002<\/p>\n
– \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528 \u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u5411\u3082\u53c2\u8003\u306b\u3057\u305f\u63a8\u85a6\u3002<\/p>\n
\u6839\u62e0
\nSpotify\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u7d99\u7d9a\u5229\u7528\u7387\u309220\uff05\u5411\u4e0a\u3055\u305b\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u306e\u9ad8\u307e\u308a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\uff08Spotify Insights, 2023\uff09\u3002<\/p>\n
5. Facebook\u306e\u30cb\u30e5\u30fc\u30b9\u30d5\u30a3\u30fc\u30c9\u6700\u9069\u5316<\/p>\n
\u6982\u8981
\nFacebook\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u5c65\u6b74\u306b\u57fa\u3065\u304d\u3001\u8868\u793a\u3059\u308b\u6295\u7a3f\u3084\u5e83\u544a\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6210\u529f\u306e\u8981\u56e0
\n– \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u91cd\u8996\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0 \u3044\u3044\u306d\u3001\u30b7\u30a7\u30a2\u3001\u30b3\u30e1\u30f3\u30c8\u306a\u3069\u306e\u884c\u52d5\u3092\u57fa\u306b\u512a\u5148\u8868\u793a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6c7a\u5b9a\u3002<\/p>\n
– \u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a \u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u914d\u4fe1\u306b\u3088\u308a\u3001\u30af\u30ea\u30c3\u30af\u7387\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3002<\/p>\n
– A\/B\u30c6\u30b9\u30c8\u306e\u6d3b\u7528 \u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u30d5\u30a3\u30fc\u30c9\u306e\u54c1\u8cea\u3092\u5411\u4e0a\u3002<\/p>\n
\u6839\u62e0
\nFacebook\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u6539\u826f\u5f8c\u3001\u30cb\u30e5\u30fc\u30b9\u30d5\u30a3\u30fc\u30c9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c25\uff05\u5897\u52a0\u3057\u3001\u5e83\u544a\u53ce\u76ca\u308215\uff05\u5897\u52a0\u3057\u307e\u3057\u305f\uff08Facebook Earnings Report, 2023\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u529f\u4e8b\u4f8b\u306f\u3001\u591a\u5c90\u306b\u308f\u305f\u308a\u5404\u696d\u754c\u3067\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5171\u901a\u3059\u308b\u6210\u529f\u8981\u56e0\u3068\u3057\u3066\u306f\u3001\u9ad8\u5ea6\u306a\u30c7\u30fc\u30bf\u5206\u6790\u6280\u8853\u306e\u6d3b\u7528\u3001\u8c4a\u5bcc\u306a\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u3001\u7d99\u7d9a\u7684\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u6539\u5584\u3001\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6700\u9069\u5316\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u304b\u3089\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u53ce\u76ca\u5411\u4e0a\u306b\u5927\u304d\u304f\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n
\u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u6210\u529f\u8981\u56e0\u3092\u53c2\u8003\u306b\u3001\u81ea\u793e\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
\n\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u500b\u5225\u6700\u9069\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5206\u985e\u3001\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u306e\u6d3b\u7528\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u8868\u793a\u3001\u7d99\u7d9a\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u6539\u5584\u3092\u901a\u3058\u3066\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u6307\u3059\u306e\u304b\uff1f \u30c8\u30d4\u30c3\u30af\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff08Topic Personalization\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3072\u3068\u308a\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3084\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u3001\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-seo"},"_links":{"self":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1872"}],"version-history":[{"count":0,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1872\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}