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Analytics\u3084\u985e\u4f3c\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/p>\n<p>\u5fc3\u7406\u5b66\u7684\u6839\u62e0<\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u5fc3\u7406\u5b66\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3084\u6e80\u8db3\u5ea6\u3092\u53cd\u6620\u3057\u307e\u3059\u3002<\/p>\n<p>\u81ea\u5df1\u6c7a\u5b9a\u7406\u8ad6\u306a\u3069\u306e\u5fc3\u7406\u5b66\u7406\u8ad6\u306b\u57fa\u3065\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u5185\u767a\u7684\u52d5\u6a5f\u3092\u9ad8\u3081\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u3068\u306e\u6574\u5408\u6027<\/p>\n<p>AIDA\u30e2\u30c7\u30eb\uff08Attention, Interest, Desire, Action\uff09\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u306b\u304a\u3044\u3066\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u5438\u53ce\u3057\u3001\u884c\u52d5\u306b\u79fb\u3059\u904e\u7a0b\u3067\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e8b\u4f8b\u7814\u7a76<\/p>\n<p>\u591a\u304f\u306e\u6210\u529f\u4f01\u696d\uff08\u4f8b\u3000Apple\u3001Nike\u3001Amazon\u306a\u3069\uff09\u306f\u3001\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u5e02\u5834\u306b\u304a\u3044\u3066\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u4f01\u696d\u306e\u4e8b\u4f8b\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6709\u52b9\u6027\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u65b9\u6cd5<\/p>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3084\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u5fc3\u3092\u5f15\u304d\u7d9a\u3051\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u306e\u5c0e\u5165<\/p>\n<p>\u30af\u30a4\u30ba\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7a4d\u6975\u7684\u306b\u95a2\u4e0e\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u53d6\u308a\u5165\u308c\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u3068\u5bfe\u5fdc<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7a4d\u6975\u7684\u306b\u53ce\u96c6\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3092\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u69cb\u7bc9<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u304c\u4ea4\u6d41\u3067\u304d\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u5e30\u5c5e\u610f\u8b58\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<p>\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u3068\u3081<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u5358\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u6d3b\u52d5\u91cf\u3092\u793a\u3059\u6307\u6a19\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u6df1\u3044\u95a2\u4fc2\u6027\u3084\u4fe1\u983c\u3092\u7bc9\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p>\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u7dad\u6301\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5897\u52a0\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u591a\u65b9\u9762\u306b\u308f\u305f\u3063\u3066\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n<p>\u73fe\u4ee3\u306e\u7af6\u4e89\u6fc0\u3057\u3044\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6226\u7565\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3068\u6210\u529f\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u6709\u52b9\u304b\uff1f<br \/>\n\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304d\u3064\u3051\u3001\u7d99\u7d9a\u7684\u306a\u95a2\u4e0e\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>1. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316<\/p>\n<p>\u8aac\u660e \u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u55dc\u597d\u306b\u57fa\u3065\u3044\u3066\u3001\u500b\u5225\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u304a\u3059\u3059\u3081\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 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Interaction\uff09\u7406\u8ad6\u306a\u3069\u306e\u7406\u8ad6\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u7406\u8ad6\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u7d4c\u9a13\u3092\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3057\u3001\u5404\u30b9\u30c6\u30fc\u30b8\u3067\u9069\u5207\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Kano\u30e2\u30c7\u30eb\u306a\u3069\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u7406\u8ad6\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u3068\u3081<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u306b\u306f\u3001\u5b9a\u91cf\u7684\u6307\u6a19\u3068\u5b9a\u6027\u7684\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u591a\u89d2\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u9069\u5207\u306a\u6307\u6a19\u3092\u9078\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u30fb\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u6700\u65b0\u306e\u30c4\u30fc\u30eb\u3084\u6280\u8853\u306f\u4f55\u304b\uff1f<br 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\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u5c5e\u6027\u60c5\u5831\u3092\u57fa\u306b\u3001\u500b\u3005\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u306b\u76f4\u63a5\u8a34\u6c42\u3059\u308b\u305f\u3081\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n<p>Dynamic Yield\u306f\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u7684\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30fb\u30d3\u30c7\u30aa\u30c4\u30fc\u30eb<\/p>\n<p>\u4f8b Wistia\u3001Vidyard<br \/>\n\u6982\u8981 \u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\uff08\u30af\u30ea\u30c3\u30af\u53ef\u80fd\u306a\u30ea\u30f3\u30af\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30af\u30a4\u30ba\u306a\u3069\uff09\u3092\u8ffd\u52a0\u3057\u3001\u8996\u8074\u8005\u306e\u53c2\u52a0\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u52d5\u753b\u306f\u8996\u8074\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3064\u3051\u3001\u60c5\u5831\u306e\u7406\u89e3\u3068\u4fdd\u6301\u3092\u52a9\u3051\u307e\u3059\u3002<\/p>\n<p>Vidyard\u306f\u8a73\u7d30\u306a\u8996\u8074\u30c7\u30fc\u30bf\u306e\u5206\u6790\u6a5f\u80fd\u3092\u6301\u3061\u3001\u3069\u306e\u90e8\u5206\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u95a2\u4e0e\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8AI<\/p>\n<p>\u4f8b Drift\u3001Intercom<br \/>\n\u6982\u8981 24\u6642\u9593365\u65e5\u5bfe\u5fdc\u53ef\u80fd\u306a\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u5c0e\u5165\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u5373\u6642\u5bfe\u5fdc\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306f\u5373\u6642\u306e\u30b5\u30dd\u30fc\u30c8\u63d0\u4f9b\u306b\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u96e2\u8131\u7387\u3092\u4f4e\u6e1b\u3057\u307e\u3059\u3002<\/p>\n<p>Drift\u306f\u9ad8\u5ea6\u306a\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u3092\u63a1\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3057\u9069\u5207\u306a\u5bfe\u5fdc\u3092\u884c\u3046\u305f\u3081\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u7dad\u6301\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/p>\n<p>\u4f8b Kahoot!\u3001Badgeville<br \/>\n\u6982\u8981 \u30b2\u30fc\u30e0\u8981\u7d20\uff08\u30dd\u30a4\u30f3\u30c8\u3001\u30d0\u30c3\u30b8\u3001\u30ea\u30fc\u30c0\u30fc\u30dc\u30fc\u30c9\u306a\u3069\uff09\u3092\u5c0e\u5165\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53c2\u52a0\u610f\u6b32\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u697d\u3057\u3055\u3084\u9054\u6210\u611f\u3092\u63d0\u4f9b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7d99\u7d9a\u7684\u306a\u53c2\u52a0\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n<p>Badgeville\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u9069\u5207\u306a\u30b2\u30fc\u30e0\u8981\u7d20\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb<\/p>\n<p>\u4f8b Hootsuite\u3001Buffer<br \/>\n\u6982\u8981 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u6295\u7a3f\u3092\u81ea\u52d5\u5316\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u4e00\u8cab\u3057\u305f\u6295\u7a3f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b\u9375\u3067\u3059\u3002<\/p>\n<p>Hootsuite\u306f\u6295\u7a3f\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u7ba1\u7406\u3060\u3051\u3067\u306a\u304f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5206\u6790\u6a5f\u80fd\u3082\u63d0\u4f9b\u3057\u3001\u52b9\u679c\u7684\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u6226\u7565\u306e\u7b56\u5b9a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u30c4\u30fc\u30eb<\/p>\n<p>\u4f8b Mailchimp\u3001ActiveCampaign<br \/>\n\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u5c5e\u6027\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u7684\u306b\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n<p>ActiveCampaign\u306f\u9ad8\u5ea6\u306a\u81ea\u52d5\u5316\u6a5f\u80fd\u3092\u5099\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306b\u5fdc\u3058\u305f\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u30fb\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb<\/p>\n<p>\u4f8b Google Analytics 4\u3001Tableau<br \/>\n\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306e\u305f\u3081\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u306f\u52b9\u679c\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u306e\u7b56\u5b9a\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>Google Analytics 4\u306f\u30af\u30ed\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30fc\u30bf\u8ffd\u8de1\u304c\u53ef\u80fd\u3067\u3001Tableau\u306f\u8907\u96d1\u306a\u30c7\u30fc\u30bf\u3092\u8996\u899a\u7684\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u8868\u793a\u3059\u308b\u305f\u3081\u3001\u8fc5\u901f\u306a\u5206\u6790\u3068\u5bfe\u5fdc\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u307e\u3068\u3081<br \/>\n\u6700\u65b0\u306e\u30c4\u30fc\u30eb\u3084\u6280\u8853\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u52b9\u679c\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3001AI\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8\u3001\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u306e\u5404\u5206\u91ce\u3067\u306e\u5148\u9032\u7684\u306a\u30c4\u30fc\u30eb\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u6df1\u3044\u95a2\u4fc2\u69cb\u7bc9\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u6226\u7565\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u6301\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3010\u8981\u7d04\u3011<br 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