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\n\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u95a2\u5fc3\u3084\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u8ad6\u7406\u7684\u306a\u7406\u7531\u3084\u6a5f\u80fd\u9762\u3060\u3051\u3067\u306a\u304f\u3001\u611f\u60c5\u9762\u3067\u306e\u3064\u306a\u304c\u308a\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u5fe0\u8aa0\u5fc3\u3084\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n
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\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0<\/p>\n
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\u4f8b Apple\u306e\u300cThink Different\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u9769\u65b0\u7684\u306a\u4eba\u7269\u306e\u7269\u8a9e\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u5f37\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n
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\u6982\u8981 \u30d6\u30e9\u30f3\u30c9\u72ec\u81ea\u306e\u4fa1\u5024\u89b3\u3084\u30d3\u30b8\u30e7\u30f3\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u308c\u3092\u4e00\u8cab\u3057\u3066\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3068\u306e\u611f\u60c5\u7684\u306a\u7d50\u3073\u3064\u304d\u3092\u5f37\u3081\u307e\u3059\u3002<\/p>\n
\u4f8b \u30ca\u30a4\u30ad\u306f\u300cJust Do It\u300d\u3068\u3044\u3046\u30b9\u30ed\u30fc\u30ac\u30f3\u3092\u901a\u3058\u3066\u3001\u6311\u6226\u3084\u9054\u6210\u611f\u3068\u3044\u3063\u305f\u611f\u60c5\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u8996\u899a\u30fb\u611f\u899a\u7684\u8981\u7d20\u306e\u6d3b\u7528<\/p>\n
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\u4f8b \u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u5e97\u8217\u306e\u9999\u308a\u3084BGM\u306b\u3053\u3060\u308f\u308a\u3001\u30ea\u30e9\u30c3\u30af\u30b9\u3057\u305f\u96f0\u56f2\u6c17\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/p>\n
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\u4f8b Amazon\u306e\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u500b\u5225\u306b\u5546\u54c1\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n
\u611f\u60c5\u7684\u30a2\u30d4\u30fc\u30eb\u306e\u6d3b\u7528<\/p>\n
\u6982\u8981 \u559c\u3073\u3001\u60b2\u3057\u307f\u3001\u6050\u6016\u3001\u9a5a\u304d\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u611f\u60c5\u3092\u559a\u8d77\u3059\u308b\u5e83\u544a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n
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\u6210\u529f\u4e8b\u4f8b<\/p>\n
Coca-Cola\u306e\u300cShare a Coke\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u500b\u4eba\u540d\u3092\u30e9\u30d9\u30eb\u306b\u5370\u5237\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3068\u306e\u500b\u4eba\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3057\u3001\u611f\u60c5\u7684\u306a\u53cd\u5fdc\u3092\u5f15\u304d\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n
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Dove\u306e\u300cReal Beauty\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u591a\u69d8\u306a\u5973\u6027\u50cf\u3092\u63cf\u304f\u3053\u3068\u3067\u3001\u81ea\u5df1\u80af\u5b9a\u611f\u3084\u5171\u611f\u3092\u559a\u8d77\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u597d\u611f\u5ea6\u3092\u9ad8\u3081\u307e\u3057\u305f\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
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1. \u6d88\u8cbb\u8005\u306e\u9078\u629e\u57fa\u6e96\u306e\u5909\u5316<\/p>\n
\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u3001\u5358\u306b\u88fd\u54c1\u306e\u6a5f\u80fd\u3084\u4fa1\u683c\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u89b3\u3084\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u91cd\u8981\u8996\u3059\u308b\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u60c5\u5831\u304c\u6ea2\u308c\u308b\u4e2d\u3067\u3001\u611f\u60c5\u306b\u8a34\u3048\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u6b8b\u308a\u3084\u3059\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u9078\u629e\u306e\u969b\u306b\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n
2. \u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<\/p>\n
\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u611f\u60c5\u7684\u306a\u7d4c\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u7279\u5225\u306a\u5b58\u5728\u3068\u306a\u308a\u3001\u7af6\u5408\u4ed6\u793e\u3078\u306e\u4e57\u308a\u63db\u3048\u3092\u9632\u3050\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Apple\u3084Nike\u306a\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5f37\u529b\u306a\u611f\u60c5\u7684\u3064\u306a\u304c\u308a\u3092\u69cb\u7bc9\u3057\u3001\u9ad8\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u611f\u60c5\u306b\u8a34\u3048\u308b\u5e83\u544a\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u8133\u79d1\u5b66\u306e\u7814\u7a76\u3067\u3082\u3001\u611f\u60c5\u7684\u306a\u51fa\u6765\u4e8b\u306f\u8a18\u61b6\u3068\u3057\u3066\u5f37\u5316\u3055\u308c\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u305f\u3081\u3001\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u6df1\u304f\u523b\u307e\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
4. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u62e1\u6563\u529b<\/p>\n
\u611f\u60c5\u3092\u547c\u3073\u8d77\u3053\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30b7\u30a7\u30a2\u3084\u53e3\u30b3\u30df\u304c\u767a\u751f\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u611f\u52d5\u7684\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u3084\u5171\u611f\u3092\u547c\u3076\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u81ea\u7136\u3068\u62e1\u6563\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4f4e\u30b3\u30b9\u30c8\u3067\u5e83\u7bc4\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
5. \u4eba\u9593\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3078\u306e\u7406\u89e3<\/p>\n
\u884c\u52d5\u7d4c\u6e08\u5b66\u3084\u5fc3\u7406\u5b66\u306e\u7814\u7a76\u306b\u3088\u308a\u3001\u4eba\u9593\u306e\u610f\u601d\u6c7a\u5b9a\u306f\u7406\u6027\u7684\u306a\u8981\u7d20\u3060\u3051\u3067\u306a\u304f\u3001\u611f\u60c5\u7684\u306a\u8981\u7d20\u306b\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3053\u306e\u4eba\u9593\u306e\u5fc3\u7406\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u5177\u4f53\u4f8b<\/p>\n
\u5fc3\u7406\u5b66\u7684\u6839\u62e0<\/p>\n
\u611f\u60c5\u3068\u8a18\u61b6 \u611f\u60c5\u306f\u9577\u671f\u8a18\u61b6\u306e\u5f62\u6210\u3092\u52a9\u3051\u3001\u60c5\u5831\u306e\u4fdd\u6301\u7387\u3092\u9ad8\u3081\u308b\uff08Cacioppo & Berntson, 1994\uff09\u3002<\/p>\n
\u611f\u60c5\u3068\u8cfc\u8cb7\u610f\u6b32 \u611f\u60c5\u7684\u306a\u53cd\u5fdc\u306f\u8cfc\u8cb7\u610f\u6b32\u3084\u30d6\u30e9\u30f3\u30c9\u8a55\u4fa1\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u308b\uff08Pham, 1998\uff09\u3002<\/p>\n
\u4e8b\u4f8b<\/p>\n
Coca-Cola\u306e\u300c\u30b7\u30a7\u30a2\u30fb\u30a2\u30fb\u30b3\u30fc\u30af\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u6d88\u8cbb\u8005\u306e\u540d\u524d\u3092\u30dc\u30c8\u30eb\u306b\u5370\u5237\u3059\u308b\u3053\u3068\u3067\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u3064\u306a\u304c\u308a\u3092\u5275\u51fa\u3057\u3001\u611f\u60c5\u7684\u306a\u53cd\u5fdc\u3092\u5f15\u304d\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u5927\u304d\u306a\u8a71\u984c\u3068\u306a\u308a\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u306b\u5bc4\u4e0e\u3057\u307e\u3057\u305f\u3002<\/p>\n
Dove\u306e\u300c\u30ea\u30a2\u30eb\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u591a\u69d8\u306a\u5973\u6027\u50cf\u3092\u53d6\u308a\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306b\u5171\u611f\u3068\u81ea\u5df1\u80af\u5b9a\u611f\u3092\u4e0e\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u3068\u611b\u7740\u3092\u5f37\u3081\u307e\u3057\u305f\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u73fe\u4ee3\u306e\u591a\u69d8\u3067\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u6d88\u8cbb\u8005\u3068\u306e\u6df1\u3044\u3064\u306a\u304c\u308a\u3092\u7bc9\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n
\u5fc3\u7406\u5b66\u7684\u306a\u7406\u89e3\u3068\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u304b\u3089\u3082\u3001\u305d\u306e\u6709\u52b9\u6027\u304c\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u304c\u9577\u671f\u7684\u306a\u6210\u529f\u3092\u76ee\u6307\u3059\u306a\u3089\u3070\u3001\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c0e\u5165\u3068\u6df1\u5316\u306f\u907f\u3051\u3066\u901a\u308c\u306a\u3044\u9053\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u306f\u4f55\u3067\u3059\u304b\uff1f
\n\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7<\/p>\n
\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u308b\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3084\u5fe0\u8aa0\u5fc3\u3092\u9ad8\u3081\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u6226\u7565\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u8ff0\u3057\u307e\u3059\u3002<\/p>\n
1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3<\/p>\n
\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7
\n– \u5e02\u5834\u8abf\u67fb\u306e\u5b9f\u65bd \u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001\u5fc3\u7406\u7684\u7279\u6027\u3084\u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
– \u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210 \u5178\u578b\u7684\u306a\u9867\u5ba2\u50cf\u3092\u5177\u4f53\u7684\u306b\u63cf\u304d\u3001\u611f\u60c5\u7684\u306a\u30cb\u30fc\u30ba\u3084\u75db\u307f\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u306b\u8a34\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5185\u9762\u7684\u306a\u52d5\u6a5f\u3084\u611f\u60c5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\uff08Kotler et al., 2015\uff09\u3002<\/p>\n
2. \u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u69cb\u7bc9<\/p>\n
\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7
\n– \u30d6\u30e9\u30f3\u30c9\u30df\u30c3\u30b7\u30e7\u30f3\u306e\u660e\u78ba\u5316 \u4f01\u696d\u306e\u76ee\u7684\u3084\u4fa1\u5024\u89b3\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u308c\u3092\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u7d44\u307f\u8fbc\u307f\u307e\u3059\u3002<\/p>\n
– \u611f\u60c5\u3092\u559a\u8d77\u3059\u308b\u8981\u7d20\u306e\u5c0e\u5165 \u8aa0\u5b9f\u3055\u3001\u6311\u6226\u3001\u6210\u529f\u3001\u5171\u611f\u306a\u3069\u3001\u611f\u60c5\u306b\u8a34\u3048\u308b\u30a8\u30d4\u30bd\u30fc\u30c9\u3092\u76db\u308a\u8fbc\u307f\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306f\u3001\u4eba\u3005\u304c\u60c5\u5831\u3092\u8a18\u61b6\u3057\u3084\u3059\u304f\u3057\u3001\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3059\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\uff08Heath & Heath, 2007\uff09\u3002<\/p>\n
3. \u30d3\u30b8\u30e5\u30a2\u30eb\u304a\u3088\u3073\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316<\/p>\n
\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7
\n– \u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u9078\u5b9a \u8272\u5f69\u5fc3\u7406\u5b66\u3092\u6d3b\u7528\u3057\u3001\u7279\u5b9a\u306e\u611f\u60c5\u3092\u559a\u8d77\u3059\u308b\u8272\u3084\u30c7\u30b6\u30a4\u30f3\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n
– \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u8cab\u6027 \u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30c8\u30fc\u30f3\u3092\u7d71\u4e00\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u611f\u60c5\u7684\u306a\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u8996\u899a\u8981\u7d20\u306f\u611f\u60c5\u306b\u5f37\u304f\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3001\u4e00\u8cab\u3057\u305f\u30d3\u30b8\u30e5\u30a2\u30eb\u6226\u7565\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3068\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3057\u307e\u3059\uff08Palmer, Schloss, & Sammartino, 2013\uff09\u3002<\/p>\n
4. \u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7
\n– \u9867\u5ba2\u3068\u306e\u5bfe\u8a71 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u901a\u3058\u3066\u3001\u500b\u5225\u306b\u5bfe\u5fdc\u3057\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n
– \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8 \u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u500b\u5225\u306b\u9069\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u500b\u5225\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306f\u7279\u5225\u611f\u3092\u611f\u3058\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u304c\u5897\u3059\u3053\u3068\u304c\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Peppers & Rogers, 2016\uff09\u3002<\/p>\n
5. \u60c5\u611f\u3092\u559a\u8d77\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd<\/p>\n
\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7
\n– \u611f\u52d5\u7684\u306a\u5e83\u544a\u306e\u5236\u4f5c \u97f3\u697d\u3001\u6620\u50cf\u3001\u7269\u8a9e\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u8996\u8074\u8005\u306e\u611f\u60c5\u3092\u52d5\u304b\u3059\u5e83\u544a\u3092\u5236\u4f5c\u3057\u307e\u3059\u3002<\/p>\n
– \u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528 \u9867\u5ba2\u81ea\u8eab\u304c\u611f\u60c5\u3092\u5171\u6709\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u611f\u3092\u91b8\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u611f\u60c5\u3092\u4f34\u3046\u4f53\u9a13\u306f\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u3001\u30b7\u30a7\u30a2\u3055\u308c\u3084\u3059\u3044\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u62e1\u6563\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\uff08Berger, 2013\uff09\u3002<\/p>\n
6. \u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u6d3b\u7528<\/p>\n
\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7
\n– \u5f93\u696d\u54e1\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0 \u9867\u5ba2\u306e\u611f\u60c5\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u5bfe\u5fdc\u3059\u308b\u30b9\u30ad\u30eb\u3092\u990a\u3044\u307e\u3059\u3002<\/p>\n
– \u611f\u60c5\u30c7\u30fc\u30bf\u306e\u5206\u6790 \u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u611f\u60c5\u7684\u306a\u53cd\u5fdc\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u5f93\u696d\u54e1\u304c\u9ad8\u3044\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u6df1\u3044\u95a2\u4fc2\u3092\u7bc9\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\uff08Goleman, 1995\uff09\u3002<\/p>\n
7. \u7d99\u7d9a\u7684\u306a\u8a55\u4fa1\u3068\u6539\u5584<\/p>\n
\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7
\n– KPI\u306e\u8a2d\u5b9a \u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09\u306a\u3069\u306e\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
– \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u3068\u5206\u6790 \u5b9a\u671f\u7684\u306b\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u6226\u7565\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u7d99\u7d9a\u7684\u306a\u8a55\u4fa1\u3068\u6539\u5584\u306b\u3088\u308a\u3001\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059\uff08Keller, 2013\uff09\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u611f\u60c5\u306b\u6df1\u304f\u8a34\u3048\u308b\u3053\u3068\u3067\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7bc9\u304f\u6709\u52b9\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7406\u89e3\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u69cb\u7bc9\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3001\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u611f\u60c5\u3092\u559a\u8d77\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u6d3b\u7528\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u8a55\u4fa1\u3068\u6539\u5584\u3068\u3044\u3063\u305f\u30b9\u30c6\u30c3\u30d7\u3092\u4f53\u7cfb\u7684\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u5fc3\u7406\u5b66\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7814\u7a76\u306b\u57fa\u3065\u3044\u305f\u78ba\u56fa\u305f\u308b\u6839\u62e0\u3092\u6301\u3061\u3001\u5b9f\u8df5\u7684\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u53c2\u8003\u6587\u732e
\n– Kotler, P., et al. (2015). Marketing Management.
\n– Heath, C., & Heath, D. (2007). Made to Stick.
\n– Palmer, S., Schloss, K.B., & Sammartino, J. (2013). \u201cVisual Aesthetics and Human Preference.\u201d
\n– Peppers, D., & Rogers, M. (2016). Managing Customer Relationships.
\n– Berger, J. (2013). Contagious How Things Catch On.
\n– Goleman, D. (1995). Emotional Intelligence.
\n– Keller, K.L. (2013). Strategic Brand Management.<\/p>\n
\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u306b\u306f\u3069\u3093\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304b\uff1f
\n\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u611f\u60c5\u306b\u8a34\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u306f\u3001\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u3084\u5fc3\u7406\u306b\u50cd\u304d\u304b\u3051\u308b\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u3084\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u305d\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u4e3b\u306a\u65b9\u6cd5\u3068\u305d\u308c\u305e\u308c\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u30fb\u8cea\u554f\u7968<\/p>\n
\u6982\u8981 \u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u611f\u60c5\u3084\u614b\u5ea6\u306b\u95a2\u3059\u308b\u8cea\u554f\u3092\u884c\u3044\u3001\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5b9a\u91cf\u7684\u30c7\u30fc\u30bf\u306f\u7d71\u8a08\u89e3\u6790\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u611f\u60c5\u306e\u5909\u5316\u3084\u50be\u5411\u3092\u5ba2\u89b3\u7684\u306b\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u89aa\u8fd1\u611f\u3084\u4fe1\u983c\u611f\u306e\u30b9\u30b3\u30a2\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u524d\u5f8c\u306e\u5909\u5316\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/p>\n
\u6982\u8981 \u5c0f\u4eba\u6570\u306e\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u3092\u5bfe\u8c61\u306b\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u884c\u3044\u3001\u6df1\u5c64\u7684\u306a\u611f\u60c5\u3084\u53cd\u5fdc\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf\u3092\u901a\u3058\u3066\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u611f\u60c5\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u3068\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3001\u5177\u4f53\u7684\u306a\u4f53\u9a13\u3084\u611f\u60c5\u306e\u80cc\u666f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u6570\u5024\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u3044\u611f\u60c5\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u8ca9\u58f2\u30c7\u30fc\u30bf\u306e\u5206\u6790<\/p>\n
\u6982\u8981 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u524d\u5f8c\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u6bd4\u8f03\u3057\u3001\u611f\u60c5\u8a34\u6c42\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u8cfc\u8cb7\u884c\u52d5\u306b\u76f4\u7d50\u3059\u308b\u5834\u5408\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5f8c\u306e\u58f2\u4e0a\u5897\u52a0\u304c\u305d\u306e\u52b9\u679c\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u305f\u3060\u3057\u3001\u58f2\u4e0a\u306b\u306f\u4ed6\u306e\u8981\u56e0\u3082\u5f71\u97ff\u3059\u308b\u305f\u3081\u3001\u4ed6\u306e\u6307\u6a19\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
4. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5206\u6790<\/p>\n
\u6982\u8981 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u89e3\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u3044\u3044\u306d\u6570\u3001\u30b7\u30a7\u30a2\u6570\u3001\u30b3\u30e1\u30f3\u30c8\u5185\u5bb9\u3001\u611f\u60c5\u5206\u6790\u306a\u3069\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u3092\u53cd\u6620\u3059\u308b\u5834\u3067\u3042\u308a\u3001\u611f\u60c5\u306e\u52d5\u304d\u3092\u8fc5\u901f\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5897\u52a0\u306f\u3001\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u793a\u3059\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
5. \u30d0\u30a4\u30aa\u30e1\u30c8\u30ea\u30af\u30b9\u304a\u3088\u3073\u30a2\u30a4\u30fb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/p>\n
\u6982\u8981 \u6d88\u8cbb\u8005\u306e\u751f\u7406\u7684\u53cd\u5fdc\uff08\u5fc3\u62cd\u6570\u3001\u76ae\u819a\u96fb\u6c17\u53cd\u5fdc\u3001\u8996\u7dda\u306e\u52d5\u304d\u306a\u3069\uff09\u3092\u6e2c\u5b9a\u3057\u3001\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u611f\u60c5\u306e\u53cd\u5fdc\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u751f\u7406\u7684\u53cd\u5fdc\u306f\u7121\u610f\u8b58\u4e0b\u306e\u611f\u60c5\u3092\u53cd\u6620\u3059\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u81ea\u8eab\u304c\u8a8d\u8b58\u3057\u3066\u3044\u306a\u3044\u5fae\u7d30\u306a\u611f\u60c5\u306e\u52d5\u304d\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u306e\u3069\u306e\u90e8\u5206\u304c\u7279\u306b\u611f\u60c5\u306b\u8a34\u3048\u305f\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n
6. \u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09<\/p>\n
\u6982\u8981 \u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u8005\u306b\u63a8\u85a6\u3059\u308b\u610f\u5411\u3092\u6e2c\u5b9a\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u9ad8\u3044NPS\u306f\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u5f37\u3044\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3084\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u9867\u5ba2\u5fe0\u8aa0\u5fc3\u3092\u9ad8\u3081\u308b\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
7. \u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u6307\u6a19<\/p>\n
\u6982\u8981 \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306a\u3069\u8907\u6570\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306e\u5411\u4e0a\u306f\u305d\u306e\u52b9\u679c\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u6d88\u8cbb\u8005\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u8a8d\u77e5\u3084\u611f\u60c5\u3001\u9078\u629e\u7406\u7531\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
8. A\/B\u30c6\u30b9\u30c8<\/p>\n
\u6982\u8981 \u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5e83\u544a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u540c\u6642\u306b\u5b9f\u65bd\u3057\u3001\u305d\u306e\u53cd\u5fdc\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u8981\u7d20\u3092\u542b\u3080\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u542b\u307e\u306a\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u611f\u60c5\u8a34\u6c42\u306e\u5177\u4f53\u7684\u306a\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u8981\u7d20\u304c\u3088\u308a\u5f37\u3044\u611f\u60c5\u53cd\u5fdc\u3092\u5f15\u304d\u51fa\u3059\u304b\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5b9a\u91cf\u7684\u30fb\u5b9a\u6027\u7684\u306a\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u58f2\u4e0a\u30c7\u30fc\u30bf\u3068\u3044\u3063\u305f\u6570\u5024\u30c7\u30fc\u30bf\u306b\u52a0\u3048\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3084\u30d0\u30a4\u30aa\u30e1\u30c8\u30ea\u30af\u30b9\u306a\u3069\u306e\u6df1\u5c64\u7684\u306a\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5404\u6e2c\u5b9a\u65b9\u6cd5\u306e\u6839\u62e0\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u771f\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
\n\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u306b\u611f\u60c5\u304c\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u3053\u3068\u3092\u5fc3\u7406\u5b66\u7684\u7814\u7a76\u3067\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a2\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\u3068\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u306e\u7814\u7a76\u3067\u306f\u3001\u4eba\u9593\u306e\u5224\u65ad\u3084\u9078\u629e\u304c\u76f4\u611f\u3084\u611f\u60c5\u306b\u5f37\u304f\u5de6\u53f3\u3055\u308c\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3001\u611f\u60c5\u306b\u8a34\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u6709\u52b9\u6027\u3092\u652f\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
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