\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u624b\u9806\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f
\n\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u624b\u9806\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3068\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u610f\u5473\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306e\u60c5\u5831\u3092\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306b\u8ffd\u52a0\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3088\u308a\u8c4a\u304b\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u691c\u7d22\u7d50\u679c\u3092\u793a\u3059\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u624b\u9806\u3067\u3059\u3002<\/p>\n
\u5bfe\u8c61\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7406\u89e3\u3068\u9078\u5b9a<\/p>\n
\u307e\u305a\u3001\u81ea\u8eab\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3092\u7406\u89e3\u3057\u3001\u3069\u306e\u90e8\u5206\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u9069\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u5546\u54c1\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u8a18\u4e8b\u3001\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\u60c5\u5831\u306a\u3069\u3001\u69d8\u3005\u306a\u30ab\u30c6\u30b4\u30ea\u306b\u9069\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u5f62\u5f0f\u306e\u9078\u629e<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u306f\u69d8\u3005\u306a\u5f62\u5f0f\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4ee3\u8868\u7684\u306a\u3082\u306e\u306b\u306fSchema.org\u3001JSON-LD\u3001Microdata\u3001RDFa\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
Google\u306f\u7279\u306bJSON-LD\u3092\u63a8\u5968\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u5834\u5408\u3053\u306e\u5f62\u5f0f\u3092\u9078\u3076\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n
Schema.org\u3067\u30b9\u30ad\u30fc\u30de\u3092\u78ba\u8a8d<\/p>\n
Schema.org\u306f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30b9\u30ad\u30fc\u30de\u3092\u5b9a\u7fa9\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u3059\u3002<\/p>\n
\u5b9f\u88c5\u3057\u305f\u3044\u30ab\u30c6\u30b4\u30ea\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u30b9\u30ad\u30fc\u30de\u3092\u63a2\u3057\u3001\u305d\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u8a18\u8ff0<\/p>\n
\u9078\u5b9a\u3057\u305f\u30b9\u30ad\u30fc\u30de\u306b\u57fa\u3065\u3044\u3066\u3001\u8a72\u5f53\u3059\u308b\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30b3\u30fc\u30c9\u3068\u3057\u3066\u8a18\u8ff0\u3057\u307e\u3059\u3002<\/p>\n
JSON-LD\u306e\u5834\u5408\u3001\u901a\u5e38\u306f\u30b9\u30af\u30ea\u30d7\u30c8\u30bf\u30b0\u5185\u306b\u8a18\u8ff0\u3057\u3001head\u30bb\u30af\u30b7\u30e7\u30f3\u307e\u305f\u306fbody\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u9069\u5207\u306a\u4f4d\u7f6e\u306b\u914d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30c6\u30b9\u30c8<\/p>\n
Google\u304c\u63d0\u4f9b\u3059\u308b\u300c\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u300d\u306a\u3069\u3092\u7528\u3044\u3066\u3001\u8a18\u8ff0\u3057\u305f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u30c6\u30b9\u30c8\u3067\u306f\u3001\u30a8\u30e9\u30fc\u3084\u8b66\u544a\u304c\u3042\u308b\u5834\u5408\u306f\u8a73\u7d30\u3092\u63d0\u793a\u3057\u3001\u4fee\u6b63\u6848\u3092\u793a\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n
\u5b9f\u88c5\u5f8c\u306e\u76e3\u8996\u3068\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3057\u305f\u5f8c\u3082\u3001Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3067\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30fc\u3057\u3001\u4e0d\u5177\u5408\u3084\u6539\u5584\u70b9\u3092\u78ba\u8a8d\u3057\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5bfe\u3057\u3066\u30da\u30fc\u30b8\u5185\u5bb9\u306e\u6587\u8108\u3092\u4f1d\u3048\u3001\u91d1\u8272\u306e\u30b9\u30bf\u30fc\u8a55\u4fa1\u3001\u30a4\u30d9\u30f3\u30c8\u60c5\u5831\u3001\u30ec\u30b7\u30d4\u3001\u5546\u54c1\u60c5\u5831\u306a\u3069\u3092\u691c\u7d22\u7d50\u679c\u306b\u53cd\u6620\u3055\u305b\u308b\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4ed6\u306e\u7af6\u5408\u30b5\u30a4\u30c8\u3088\u308a\u3082\u76ee\u306b\u4ed8\u304d\u3084\u3059\u304f\u306a\u308a\u3001CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001JSON-LD\u306fGoogle\u304c\u63a8\u5968\u3057\u3066\u3044\u308b\u5f62\u5f0f\u3067\u3042\u308a\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092HTML\u306e\u69cb\u9020\u3068\u306f\u5225\u306b\u8ffd\u52a0\u3067\u304d\u308b\u305f\u3081\u3001\u5b9f\u88c5\u304c\u5bb9\u6613\u3067\u3042\u308a\u3001HTML\u306e\u4fdd\u5b88\u6027\u306b\u3082\u512a\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306a\u7406\u7531\u306b\u3088\u308a\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u306f\u52b9\u679c\u7684\u306aSEO\u65bd\u7b56\u306e\u4e00\u3064\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u305f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306fSEO\u3084\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u3001\u7d50\u679c\u3068\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3082\u7e4b\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u306f\u73fe\u4ee3\u306e\u30a6\u30a7\u30d6\u958b\u767a\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5074\u9762\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u304cSEO\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f
\n\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306b\u5bfe\u3057\u3066\u3055\u307e\u3056\u307e\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304cSEO\u306b\u4e0e\u3048\u308b\u4e3b\u306a\u5f71\u97ff\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u8868\u793a<\/p>\n
\u5f71\u97ff<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u826f\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u3001\u901a\u5e38\u306e\u30c6\u30ad\u30b9\u30c8\u306e\u4ed6\u306b\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u661f\u3001\u4fa1\u683c\u3001\u30b9\u30c8\u30c3\u30af\u306e\u6709\u7121\u3001\u30a4\u30d9\u30f3\u30c8\u65e5\u6642\u306a\u3069\u306e\u8ffd\u52a0\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u8996\u899a\u7684\u306b\u76ee\u7acb\u3061\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Google\u306f\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u8868\u793a\u304cCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
Rich result test\u3092\u63d0\u4f9b\u3057\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3082\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
CTR\u304c\u4e0a\u304c\u308b\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5897\u3048\u3001SEO\u5168\u4f53\u306e\u52b9\u679c\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
2. \u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u3078\u306e\u8ca2\u732e<\/p>\n
\u5f71\u97ff<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u306e\u751f\u6210\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u7279\u5b9a\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\uff08\u4eba\u7269\u3001\u5834\u6240\u3001\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u306a\u3069\uff09\u306e\u60c5\u5831\u3092\u4f53\u7cfb\u7684\u306b\u6574\u7406\u3057\u3001\u3088\u308a\u8fc5\u901f\u304b\u3064\u6b63\u78ba\u306b\u56de\u7b54\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Google\u306f\u3001\u516c\u958b\u60c5\u5831\u3084\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\uff08CIA World Factbook\u3001Wikipedia\u306a\u3069\uff09\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3066\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u3053\u3046\u3057\u305f\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u60c5\u5831\u3092\u88dc\u5b8c\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u76f4\u63a5\u7684\u306a\u56de\u7b54\u3092\u793a\u3059\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n
3. \u97f3\u58f0\u691c\u7d22\u3068\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u6700\u9069\u5316<\/p>\n
\u5f71\u97ff<\/p>\n
\u97f3\u58f0\u691c\u7d22\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306fSEO\u306b\u304a\u3044\u3066\u3055\u3089\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u97f3\u58f0\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u8cea\u554f\u306b\u5bfe\u3059\u308b\u6b63\u78ba\u306a\u56de\u7b54\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
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