{"id":1968,"date":"2025-09-22T23:34:02","date_gmt":"2025-09-22T14:34:02","guid":{"rendered":"https:\/\/miniqr.com\/?p=1968"},"modified":"2025-09-22T23:34:02","modified_gmt":"2025-09-22T14:34:02","slug":"%e5%a4%a7%e9%87%8f%e3%81%ae%e6%a4%9c%e7%b4%a2%e3%83%87%e3%83%bc%e3%82%bf%e3%82%92%e6%b4%bb%e7%94%a8%e3%81%97%e3%81%9f%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89%e7%99%ba%e8%a6%8b%e3%81%a8%e6%a4%9c%e7%b4%a2","status":"publish","type":"post","link":"https:\/\/miniqr.com\/?p=1968","title":{"rendered":"\u5927\u91cf\u306e\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30c8\u30ec\u30f3\u30c9\u767a\u898b\u3068\u691c\u7d22\u610f\u56f3\u306e\u6df1\u5c64\u7406\u89e3"},"content":{"rendered":"<p>**\u691c\u7d22\u30c7\u30fc\u30bf\u306e\u89e3\u6790\u624b\u6cd5\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\uff1f**<br \/>\n\u691c\u7d22\u30c7\u30fc\u30bf\u306e\u89e3\u6790\u624b\u6cd5\u306f\u3001\u591a\u5c90\u306b\u308f\u305f\u308a\u3001\u76ee\u7684\u3084\u30c7\u30fc\u30bf\u306e\u6027\u8cea\u306b\u5fdc\u3058\u3066\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u63a1\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306b\u4e3b\u8981\u306a\u89e3\u6790\u624b\u6cd5\u3068\u305d\u306e\u6982\u8981\u3001\u3055\u3089\u306b\u305d\u308c\u305e\u308c\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>1. \u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790<\/p>\n<p>\u6982\u8981<br \/>\n\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5165\u529b\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u983b\u5ea6\u3084\u95a2\u9023\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u4eba\u6c17\u306e\u3042\u308b\u691c\u7d22\u8a9e\u3084\u65b0\u305f\u306b\u51fa\u73fe\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u624b\u6cd5<br \/>\n&#8211; \u983b\u5ea6\u5206\u6790 \u7279\u5b9a\u671f\u9593\u5185\u306b\u6700\u3082\u591a\u304f\u691c\u7d22\u3055\u308c\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3002<\/p>\n<p>&#8211; \u5171\u8d77\u5206\u6790 \u8907\u6570\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u540c\u6642\u306b\u691c\u7d22\u3055\u308c\u308b\u983b\u5ea6\u3092\u5206\u6790\u3057\u3001\u95a2\u9023\u6027\u3092\u5224\u65ad\u3002<\/p>\n<p>&#8211; \u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u89e3\u6790 \u6bd4\u8f03\u7684\u691c\u7d22\u56de\u6570\u304c\u5c11\u306a\u3044\u304c\u3001\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3002<\/p>\n<p>\u6839\u62e0<br \/>\n\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u76f4\u63a5\u53cd\u6620\u3059\u308b\u305f\u3081\u3001SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u57fa\u790e\u3068\u3057\u3066\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\uff08Moz, 2023\uff09\u3002<\/p>\n<p>2. \u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/p>\n<p>\u6982\u8981<br \/>\n\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u691c\u7d22\u30c7\u30fc\u30bf\u306e\u5909\u52d5\u3092\u8ffd\u8de1\u3057\u3001\u5b63\u7bc0\u6027\u3084\u7a81\u767a\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u306b\u3088\u308b\u5f71\u97ff\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n<p>Google\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u306e\u30c4\u30fc\u30eb\u304c\u3053\u308c\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<p>\u624b\u6cd5<br \/>\n&#8211; \u6642\u7cfb\u5217\u89e3\u6790 \u904e\u53bb\u306e\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u5c06\u6765\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u4e88\u6e2c\u3002<\/p>\n<p>&#8211; \u5b63\u7bc0\u8abf\u6574 \u5b63\u7bc0\u3084\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u4f34\u3046\u691c\u7d22\u30d1\u30bf\u30fc\u30f3\u306e\u5909\u52d5\u3092\u88dc\u6b63\u3002<\/p>\n<p>&#8211; \u7570\u5e38\u5024\u691c\u51fa \u7a81\u767a\u7684\u306a\u691c\u7d22\u5897\u52a0\u3084\u6e1b\u5c11\u3092\u691c\u51fa\u3057\u3001\u305d\u306e\u539f\u56e0\u3092\u5206\u6790\u3002<\/p>\n<p>\u6839\u62e0<br \/>\n\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306f\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316\u3092\u65e9\u671f\u306b\u30ad\u30e3\u30c3\u30c1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u5546\u54c1\u958b\u767a\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u6709\u52b9\u3067\u3059\uff08Google Trends, 2023\uff09\u3002<\/p>\n<p>3. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/p>\n<p>\u6982\u8981<br \/>\n\u30e6\u30fc\u30b6\u30fc\u3092\u5c5e\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u691c\u7d22\u50be\u5411\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u624b\u6cd5<br \/>\n&#8211; \u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0 K-means\u3084\u968e\u5c64\u7684\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u306a\u3069\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7528\u3044\u3066\u3001\u985e\u4f3c\u3057\u305f\u691c\u7d22\u884c\u52d5\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3002<\/p>\n<p>&#8211; \u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790 \u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u306a\u3069\u306e\u5c5e\u6027\u60c5\u5831\u3092\u57fa\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3002<\/p>\n<p>\u6839\u62e0<br \/>\n\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u7570\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u30b0\u30eb\u30fc\u30d7\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u7684\u78ba\u306b\u628a\u63e1\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u65bd\u7b56\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\uff08Smith &amp; Zook, 2011\uff09\u3002<\/p>\n<p>4. \u76f8\u95a2\u5206\u6790<\/p>\n<p>\u6982\u8981<br \/>\n\u7570\u306a\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u691c\u7d22\u884c\u52d5\u306e\u9593\u306e\u95a2\u9023\u6027\u3092\u5206\u6790\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6f5c\u5728\u7684\u306a\u610f\u56f3\u3084\u8208\u5473\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u624b\u6cd5<br \/>\n&#8211; \u30d4\u30a2\u30bd\u30f3\u306e\u76f8\u95a2\u4fc2\u6570 \u9023\u7d9a\u5909\u6570\u9593\u306e\u7dda\u5f62\u95a2\u4fc2\u3092\u6e2c\u5b9a\u3002<\/p>\n<p>&#8211; \u30b9\u30d4\u30a2\u30de\u30f3\u306e\u9806\u4f4d\u76f8\u95a2\u4fc2\u6570 \u9806\u4f4d\u30c7\u30fc\u30bf\u9593\u306e\u95a2\u4fc2\u3092\u8a55\u4fa1\u3002<\/p>\n<p>&#8211; \u5354\u8abf\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0 \u985e\u4f3c\u3057\u305f\u691c\u7d22\u884c\u52d5\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u9593\u306e\u95a2\u9023\u6027\u3092\u5229\u7528\u3057\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u306a\u63d0\u6848\u3092\u884c\u3046\u3002<\/p>\n<p>\u6839\u62e0<br \/>\n\u76f8\u95a2\u5206\u6790\u306f\u3001\u7570\u306a\u308b\u691c\u7d22\u30d1\u30bf\u30fc\u30f3\u304c\u3069\u306e\u3088\u3046\u306b\u95a2\u9023\u3057\u5408\u3063\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u3092\u898b\u51fa\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\uff08Agrawal et al., 1993\uff09\u3002<\/p>\n<p>5. \u6a5f\u68b0\u5b66\u7fd2\u3068\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09<\/p>\n<p>\u6982\u8981<br \/>\n\u5927\u91cf\u306e\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u52b9\u7387\u7684\u306b\u89e3\u6790\u3057\u3001\u96a0\u308c\u305f\u30d1\u30bf\u30fc\u30f3\u3084\u610f\u5473\u7684\u306a\u95a2\u9023\u6027\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u624b\u6cd5<br \/>\n&#8211; \u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0 \u6587\u8108\u306b\u57fa\u3065\u3044\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3002<\/p>\n<p>&#8211; \u5206\u985e \u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u3092\u76ee\u7684\u5225\u306b\u5206\u985e\uff08\u60c5\u5831\u63a2\u7d22\u3001\u8cfc\u5165\u3001\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\uff09\u3002<\/p>\n<p>&#8211; \u30c8\u30d4\u30c3\u30af\u30e2\u30c7\u30eb LDA\uff08Latent Dirichlet Allocation\uff09\u306a\u3069\u3092\u7528\u3044\u3066\u3001\u691c\u7d22\u30c7\u30fc\u30bf\u304b\u3089\u6f5c\u5728\u7684\u306a\u30c8\u30d4\u30c3\u30af\u3092\u62bd\u51fa\u3002<\/p>\n<p>&#8211; \u611f\u60c5\u5206\u6790 \u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u611f\u60c5\u7684\u306a\u50be\u5411\u3092\u8a55\u4fa1\u3002<\/p>\n<p>\u6839\u62e0<br \/>\n\u6a5f\u68b0\u5b66\u7fd2\u3068NLP\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u4e2d\u304b\u3089\u6709\u7528\u306a\u60c5\u5831\u3092\u81ea\u52d5\u7684\u306b\u62bd\u51fa\u3059\u308b\u80fd\u529b\u304c\u9ad8\u304f\u3001\u691c\u7d22\u610f\u56f3\u306e\u7cbe\u7dfb\u306a\u7406\u89e3\u306b\u5bc4\u4e0e\u3057\u307e\u3059\uff08Jurafsky &amp; Martin, 2020\uff09\u3002<\/p>\n<p>6. \u30d1\u30b9\u89e3\u6790<\/p>\n<p>\u6982\u8981<br \/>\n\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u5229\u7528\u3057\u3066\u304b\u3089\u6700\u7d42\u7684\u306a\u76ee\u7684\u5730\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u8cfc\u5165\u30da\u30fc\u30b8\u306a\u3069\uff09\u306b\u81f3\u308b\u307e\u3067\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u8ffd\u8de1\u30fb\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u624b\u6cd5<br \/>\n&#8211; \u30d5\u30a1\u30cd\u30eb\u5206\u6790 \u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u884c\u52d5\u3092\u5b8c\u4e86\u3059\u308b\u307e\u3067\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u3067\u306e\u96e2\u8131\u7387\u3092\u6e2c\u5b9a\u3002<\/p>\n<p>&#8211; \u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0 \u30e6\u30fc\u30b6\u30fc\u304c\u8fbf\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u8907\u6570\u306e\u7d4c\u8def\u3092\u8996\u899a\u5316\u3002<\/p>\n<p>\u6839\u62e0<br \/>\n\u30d1\u30b9\u89e3\u6790\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306e\u969c\u5bb3\u3068\u306a\u308b\u30dd\u30a4\u30f3\u30c8\u3084\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3067\u304d\u3001\u30b5\u30a4\u30c8\u6539\u5584\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u7e4b\u304c\u308a\u307e\u3059\uff08Funneling, 2022\uff09\u3002<\/p>\n<p>7. A\/B\u30c6\u30b9\u30c8<\/p>\n<p>\u6982\u8981<br \/>\n\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u6bd4\u8f03\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3084\u884c\u52d5\u306e\u9055\u3044\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u624b\u6cd5<br \/>\n&#8211; \u30d0\u30ea\u30a2\u30f3\u30c8\u6bd4\u8f03 \u4f8b\u3048\u3070\u3001\u7570\u306a\u308b\u691c\u7d22\u7d50\u679c\u306e\u8868\u793a\u65b9\u6cd5\u3084\u5e83\u544a\u306e\u914d\u7f6e\u3092\u30c6\u30b9\u30c8\u3002<\/p>\n<p>&#8211; \u7d71\u8a08\u7684\u6709\u610f\u6027\u306e\u8a55\u4fa1 \u30c6\u30b9\u30c8\u7d50\u679c\u304c\u5076\u7136\u306b\u3088\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u78ba\u8a8d\u3002<\/p>\n<p>\u6839\u62e0<br \/>\nA\/B\u30c6\u30b9\u30c8\u306f\u5b9f\u8a3c\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u6709\u52b9\u306a\u624b\u6cd5\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6700\u9069\u5316\u306b\u5bc4\u4e0e\u3057\u307e\u3059\uff08Kohavi et al., 2009\uff09\u3002<\/p>\n<p>8. \u53ef\u8996\u5316\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/p>\n<p>\u6982\u8981<br \/>\n\u8907\u96d1\u306a\u30c7\u30fc\u30bf\u3092\u8996\u899a\u7684\u306b\u8868\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u30c8\u30ec\u30f3\u30c9\u3084\u30d1\u30bf\u30fc\u30f3\u306e\u767a\u898b\u3092\u5bb9\u6613\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u624b\u6cd5<br \/>\n&#8211; \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9 Google Data Studio\u3084Tableau\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30c7\u30fc\u30bf\u3092\u8868\u793a\u3002<\/p>\n<p>&#8211; \u30d2\u30fc\u30c8\u30de\u30c3\u30d7 \u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u306e\u52d5\u304d\u3092\u8996\u899a\u5316\u3002<\/p>\n<p>&#8211; \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u56f3 \u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30c8\u30d4\u30c3\u30af\u9593\u306e\u95a2\u9023\u6027\u3092\u8996\u899a\u7684\u306b\u8868\u73fe\u3002<\/p>\n<p>\u6839\u62e0<br \/>\n\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u306f\u3001\u76f4\u611f\u7684\u306b\u60c5\u5831\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u3057\u3001\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u63f4\u3057\u307e\u3059\uff08Few, 2012\uff09\u3002<\/p>\n<p>\u7d50\u8ad6<\/p>\n<p>\u691c\u7d22\u30c7\u30fc\u30bf\u306e\u89e3\u6790\u624b\u6cd5\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u3084\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u304b\u3089\u3001\u6a5f\u68b0\u5b66\u7fd2\u3084\u30d1\u30b9\u89e3\u6790\u3001A\/B\u30c6\u30b9\u30c8\u307e\u3067\u69d8\u3005\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u624b\u6cd5\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n<p>\u5404\u624b\u6cd5\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u76ee\u7684\u3084\u30c7\u30fc\u30bf\u306e\u7279\u6027\u306b\u5fdc\u3058\u3066\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u53c2\u8003\u6587\u732e<br \/>\n&#8211; Agrawal, R., Imieli\u0144ski, T., &amp; Swami, A. (1993). Mining association rules between sets of items in large databases. ACM SIGMOD Record.<br \/>\n&#8211; Few, S. (2012). Show Me the Numbers Designing Tables and Graphs to Enlighten. Analytics Press.<br \/>\n&#8211; Google Trends. (2023). Google Trends Help.<br \/>\n&#8211; Jurafsky, D., &amp; Martin, J. H. (2020). Speech and Language Processing. Pearson.<br \/>\n&#8211; Kohavi, R., Henne, R. M., &amp; Sommerfield, D. (2009). Practical Guide to Controlled Experiments on the Web Listen to Your Customers not to the HiPPO. Proceedings of the 13th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining.<br \/>\n&#8211; Moz. (2023). The Beginner&#8217;s Guide to SEO. Moz.<br \/>\n&#8211; Smith, P. R., &amp; Zook, Z. (2011). Marketing Communications Integrating Offline and Online with Social Media. Kogan Page.<br \/>\n&#8211; Funneling. (2022). Conversion Funnel Analysis. Conversion Rate Experts.<\/p>\n<p>**\u30c8\u30ec\u30f3\u30c9\u3084\u30d1\u30bf\u30fc\u30f3\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u767a\u898b\u3067\u304d\u308b\u306e\u304b\uff1f**<br \/>\n\u5927\u91cf\u306e\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u89e3\u6790\u3057\u3066\u30c8\u30ec\u30f3\u30c9\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u767a\u898b\u3057\u3001\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u6cd5\u3084\u30d7\u30ed\u30bb\u30b9\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>1. \u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u524d\u51e6\u7406<\/p>\n<p>\u30c7\u30fc\u30bf\u53ce\u96c6<\/p>\n<p>\u691c\u7d22\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306f\u3001Google Analytics\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30ed\u30b0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30c7\u30fc\u30bf\u306a\u3069\u3001\u8907\u6570\u306e\u30bd\u30fc\u30b9\u304b\u3089\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u95a2\u5fc3\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u524d\u51e6\u7406<\/p>\n<p>\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3001\u751f\u30c7\u30fc\u30bf\u306e\u307e\u307e\u3067\u306f\u5206\u6790\u306b\u9069\u3055\u306a\u3044\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u524d\u51e6\u7406\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>&#8211; \u30af\u30ec\u30f3\u30b8\u30f3\u30b0 \u30ce\u30a4\u30ba\u3084\u8aa4\u30c7\u30fc\u30bf\u306e\u9664\u53bb\u3002<\/p>\n<p>&#8211; \u6b63\u898f\u5316 \u30c7\u30fc\u30bf\u306e\u30b9\u30b1\u30fc\u30eb\u3092\u7d71\u4e00\u3002<\/p>\n<p>&#8211; \u30c8\u30fc\u30af\u30ca\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3 \u691c\u7d22\u30af\u30a8\u30ea\u3092\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u306b\u5206\u5272\u3002<\/p>\n<p>2. \u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0<\/p>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u62bd\u51fa<\/p>\n<p>TF-IDF\uff08Term Frequency-Inverse Document Frequency\uff09\u3084Word2Vec\u306a\u3069\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u3001\u691c\u7d22\u30af\u30a8\u30ea\u304b\u3089\u91cd\u8981\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30d5\u30ec\u30fc\u30ba\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3084\u611f\u60c5\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u691c\u7d22\u30af\u30a8\u30ea\u3084\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u611f\u60c5\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>\u30dd\u30b8\u30c6\u30a3\u30d6\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u3001\u4e2d\u7acb\u306a\u3069\u306e\u611f\u60c5\u5206\u985e\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>3. \u6642\u7cfb\u5217\u5206\u6790<\/p>\n<p>\u904e\u53bb\u306e\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u6642\u9593\u8ef8\u306b\u6cbf\u3063\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5b63\u7bc0\u6027\u3084\u30c8\u30ec\u30f3\u30c9\u306e\u5909\u52d5\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u79fb\u52d5\u5e73\u5747\u3084\u6307\u6570\u5e73\u6ed1\u6cd5\u3001ARIMA\u30e2\u30c7\u30eb\u306a\u3069\u306e\u6642\u7cfb\u5217\u4e88\u6e2c\u30e2\u30c7\u30eb\u3092\u7528\u3044\u3066\u3001\u5c06\u6765\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>4. \u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n<p>\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0<\/p>\n<p>K-means\u6cd5\u3084\u968e\u5c64\u7684\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3092\u7528\u3044\u3066\u3001\u985e\u4f3c\u3057\u305f\u691c\u7d22\u884c\u52d5\u3092\u793a\u3059\u30e6\u30fc\u30b6\u30fc\u7fa4\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u7570\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u6027\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u3092\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u5c64\u306e\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>5. \u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3\u30eb\u30fc\u30eb\u5b66\u7fd2<\/p>\n<p>\u691c\u7d22\u30af\u30a8\u30ea\u9593\u306e\u95a2\u9023\u6027\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3\u30eb\u30fc\u30eb\uff08\u4f8b\u3048\u3070\u3001Apriori\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\uff09\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u540c\u6642\u306b\u691c\u7d22\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u767a\u898b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8907\u5408\u7684\u306a\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>6. \u6a5f\u68b0\u5b66\u7fd2\u3068\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0<\/p>\n<p>\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb<\/p>\n<p>\u5206\u985e\u3084\u56de\u5e30\u30e2\u30c7\u30eb\u3092\u7528\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30e9\u30f3\u30c0\u30e0\u30d5\u30a9\u30ec\u30b9\u30c8\u3084\u30b5\u30dd\u30fc\u30c8\u30d9\u30af\u30bf\u30fc\u30de\u30b7\u30f3\uff08SVM\uff09\u306a\u3069\u306e\u30e2\u30c7\u30eb\u304c\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0<\/p>\n<p>\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u306b\u304a\u3051\u308b\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u30e2\u30c7\u30eb\uff08\u4f8b\u3048\u3070\u3001BERT\u3084GPT\uff09\u306f\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30c6\u30ad\u30b9\u30c8\u7406\u89e3\u3092\u53ef\u80fd\u306b\u3057\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306e\u6587\u8108\u3084\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>7. \u30c7\u30fc\u30bf\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/p>\n<p>\u5f97\u3089\u308c\u305f\u30c8\u30ec\u30f3\u30c9\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u8996\u899a\u7684\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u30b0\u30e9\u30d5\u3084\u30c1\u30e3\u30fc\u30c8\u3092\u7528\u3044\u305f\u30c7\u30fc\u30bf\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306f\u3001Tableau\u3001Power BI\u3001Google Data Studio\u306a\u3069\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>\u8996\u899a\u5316\u306b\u3088\u308a\u3001\u8907\u96d1\u306a\u30c7\u30fc\u30bf\u3082\u76f4\u611f\u7684\u306b\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0\u3068\u4e8b\u4f8b<\/p>\n<p>Google Trends\u306e\u6d3b\u7528<br \/>\nGoogle Trends\u306f\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306e\u4eba\u6c17\u5ea6\u3092\u6642\u9593\u8ef8\u3067\u793a\u3059\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306e\u57fa\u672c\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5b63\u7bc0\u6027\u5546\u54c1\u3084\u6d41\u884c\u306e\u30cb\u30e5\u30fc\u30b9\u306b\u5bfe\u3059\u308b\u691c\u7d22\u52d5\u5411\u3092\u628a\u63e1\u3059\u308b\u969b\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u5b66\u8853\u7814\u7a76<br \/>\n\u591a\u304f\u306e\u7814\u7a76\u8ad6\u6587\u304c\u3001\u5927\u898f\u6a21\u306a\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u30d1\u30bf\u30fc\u30f3\u8a8d\u8b58\u306b\u3064\u3044\u3066\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001NLP\u3084\u6a5f\u68b0\u5b66\u7fd2\u6280\u8853\u306e\u9032\u5c55\u306b\u3088\u308a\u3001\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u304c\u98db\u8e8d\u7684\u306b\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\uff08\u4f8b \u300cUnderstanding Search Intent through Query Analysis\u300d\u306a\u3069\u306e\u7814\u7a76\uff09\u3002<\/p>\n<p>\u4f01\u696d\u306e\u4e8b\u4f8b<br \/>\ne\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u306f\u3001\u691c\u7d22\u30c7\u30fc\u30bf\u89e3\u6790\u3092\u901a\u3058\u3066\u5546\u54c1\u958b\u767a\u3084\u5e83\u544a\u6226\u7565\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Amazon\u3084\u697d\u5929\u306a\u3069\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u5c65\u6b74\u3092\u5206\u6790\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u3068\u3081<\/p>\n<p>\u5927\u91cf\u306e\u691c\u7d22\u30c7\u30fc\u30bf\u304b\u3089\u30c8\u30ec\u30f3\u30c9\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u524d\u51e6\u7406\u304b\u3089\u3001\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0\u3001\u6642\u7cfb\u5217\u5206\u6790\u3001\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3001\u6a5f\u68b0\u5b66\u7fd2\u306a\u3069\u306e\u591a\u5c90\u306b\u308f\u305f\u308b\u624b\u6cd5\u3092\u7d71\u5408\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>**\u691c\u7d22\u610f\u56f3\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u304b\uff1f**<br \/>\n\u691c\u7d22\u610f\u56f3\uff08\u30b5\u30fc\u30c1\u30a4\u30f3\u30c6\u30f3\u30c8\uff09\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306aSEO\u6226\u7565\u3084\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u691c\u7d22\u610f\u56f3\u3092\u6b63\u78ba\u306b\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u3084\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306b\u3001\u691c\u7d22\u610f\u56f3\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>1. \u5927\u91cf\u306e\u691c\u7d22\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790<\/p>\n<p>\u8aac\u660e<\/p>\n<p>\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u5927\u91cf\u306e\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u305d\u308c\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30d5\u30ec\u30fc\u30ba\u3067\u691c\u7d22\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u30da\u30fc\u30b8\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u306a\u3069\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0<\/p>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5ba2\u89b3\u7684\u306b\u7406\u89e3\u3059\u308b\u624b\u6bb5\u3067\u3059\u3002<\/p>\n<p>Google Analytics\u3084Google Search Console\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3001\u5e73\u5747\u63b2\u8f09\u9806\u4f4d\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3084\u30cb\u30fc\u30ba\u306e\u5909\u5316\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>2. \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u610f\u56f3\u5206\u6790<\/p>\n<p>\u8aac\u660e<\/p>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u610f\u56f3\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u3001\u691c\u7d22\u610f\u56f3\u306f\u300c\u60c5\u5831\u53ce\u96c6\u578b\u300d\u300c\u53d6\u5f15\u578b\u300d\u300c\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u578b\u300d\u306e3\u3064\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0<\/p>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u8cfc\u5165\u300d\u300c\u4fa1\u683c\u300d\u300c\u30ec\u30d3\u30e5\u30fc\u300d\u3068\u3044\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u53d6\u5f15\u578b\u306e\u610f\u56f3\u3092\u793a\u3057\u3001\u300c\u4f7f\u3044\u65b9\u300d\u300c\u65b9\u6cd5\u300d\u3068\u3044\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u60c5\u5831\u53ce\u96c6\u578b\u306e\u610f\u56f3\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5206\u985e\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>3. \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u6d3b\u7528<\/p>\n<p>\u8aac\u660e<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u30af\u30ea\u30c3\u30af\u5c65\u6b74\u3001\u6ede\u5728\u6642\u9593\u3001\u76f4\u5e30\u7387\u306a\u3069\uff09\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u7d50\u679c\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u7406\u89e3\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u306b\u9069\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u306f\u3001\u691c\u7d22\u7d50\u679c\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6709\u52b9\u6027\u3092\u76f4\u63a5\u7684\u306b\u53cd\u6620\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306e\u6ede\u5728\u6642\u9593\u304c\u9577\u3044\u5834\u5408\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6539\u5584\u304c\u5fc5\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u307e\u3059\u3002<\/p>\n<p>4. \u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u691c\u7d22\u3068\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u306e\u6d3b\u7528<\/p>\n<p>\u8aac\u660e<\/p>\n<p>\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u691c\u7d22\u3084NLP\u6280\u8853\u3092\u7528\u3044\u3066\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306e\u80cc\u5f8c\u306b\u3042\u308b\u610f\u5473\u3084\u6587\u8108\u3092\u7406\u89e3\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u5358\u7d14\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u30de\u30c3\u30c1\u30f3\u30b0\u3092\u8d85\u3048\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u7684\u78ba\u306b\u6349\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u6839\u62e0<\/p>\n<p>Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001BERT\u3084GPT\u306a\u3069\u306e\u9ad8\u5ea6\u306aNLP\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u304a\u308a\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306e\u6587\u8108\u3084\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u80fd\u529b\u304c\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u306a\u8996\u70b9\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8907\u96d1\u306a\u610f\u56f3\u306b\u5fdc\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>5. 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\u30b3\u30f3\u30da\u30c6\u30a3\u30c6\u30a3\u30d6\u5206\u6790<\/p>\n<p>\u8aac\u660e<\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3057\u3001\u5f7c\u3089\u304c\u3069\u306e\u3088\u3046\u306b\u691c\u7d22\u610f\u56f3\u306b\u5fdc\u3048\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u6839\u62e0<\/p>\n<p>\u7af6\u5408\u5206\u6790\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u7406\u89e3\u3059\u308b\u624b\u6bb5\u3067\u3059\u3002<\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u6226\u7565\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7279\u5fb4\u3092\u5b66\u3076\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u6226\u7565\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>7. 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\/>\n\u5927\u91cf\u306e\u691c\u7d22\u30c7\u30fc\u30bf\u89e3\u6790\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u305f\u3089\u3059\u5f71\u97ff\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306b\u4e3b\u306a\u5f71\u97ff\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u8ff0\u3057\u307e\u3059\u3002<\/p>\n<p>1. 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\u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9069\u5316<\/p>\n<p>\u691c\u7d22\u30c7\u30fc\u30bf\u89e3\u6790\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3084\u55dc\u597d\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3088\u308a\u7cbe\u5bc6\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u5c64\u306e\u5c5e\u6027\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u52b9\u679c\u306e\u5411\u4e0a\u3068\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>3. 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