**\u691c\u7d22\u884c\u52d5\u89e3\u6790\u3068\u306f\u4f55\u304b\uff1f**
\n\u691c\u7d22\u884c\u52d5\u89e3\u6790\u3068\u306f<\/p>\n
\u691c\u7d22\u884c\u52d5\u89e3\u6790\uff08Search Behavior Analysis\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u884c\u3046\u691c\u7d22\u6d3b\u52d5\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u305d\u306e\u30d1\u30bf\u30fc\u30f3\u3084\u50be\u5411\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u691c\u7d22\u983b\u5ea6\u3001\u691c\u7d22\u6642\u9593\u5e2f\u3001\u30af\u30ea\u30c3\u30af\u30d1\u30bf\u30fc\u30f3\u3001\u6ede\u5728\u6642\u9593\u3001\u96e2\u8131\u7387\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u89e3\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3084\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6700\u9069\u5316\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u4e3b\u306a\u76ee\u7684\u3068\u5229\u70b9<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u7406\u89e3\u306e\u6df1\u5316 \u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
SEO\u5bfe\u7b56\u306e\u5f37\u5316 \u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u7acb\u3066\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u4e0a\u4f4d\u8868\u793a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u6700\u9069\u5316 \u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u3092\u5143\u306b\u3001\u6c42\u3081\u3089\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a \u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3092\u8a08\u753b\u30fb\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4e3b\u8981\u306a\u624b\u6cd5\u3068\u30c4\u30fc\u30eb<\/p>\n
\u30ed\u30b0\u89e3\u6790 \u30b5\u30fc\u30d0\u30fc\u30ed\u30b0\u3084\u30a6\u30a7\u30d6\u89e3\u6790\u30c4\u30fc\u30eb\uff08\u4f8b\u3000Google Analytics\uff09\u3092\u5229\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u5c65\u6b74\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790 \u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u90e8\u5206\u3092\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u3044\u304b\u3001\u3069\u306e\u90e8\u5206\u3067\u96e2\u8131\u3057\u3084\u3059\u3044\u304b\u3092\u8996\u899a\u7684\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
Crazy Egg\u3084Hotjar\u306a\u3069\u306e\u30c4\u30fc\u30eb\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8 \u7570\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u52b9\u679c\u7684\u304b\u3092\u6bd4\u8f03\u30fb\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8 \u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u3067\u306f\u5f97\u3089\u308c\u306a\u3044\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u89e3\u6790\u306e\u57fa\u790e\u3068\u306a\u308b\u7406\u8ad6\u3068\u6839\u62e0<\/p>\n
\u691c\u7d22\u884c\u52d5\u89e3\u6790\u306f\u3001\u60c5\u5831\u884c\u52d5\u7406\u8ad6\u3084\u6d88\u8cbb\u8005\u884c\u52d5\u7406\u8ad6\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u60c5\u5831\u884c\u52d5\u7406\u8ad6\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u6c42\u3081\u308b\u904e\u7a0b\u3084\u305d\u306e\u9078\u629e\u57fa\u6e96\u304c\u7814\u7a76\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3067\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6c42\u3081\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u89e3\u6790\u3084\u6a5f\u68b0\u5b66\u7fd2\u306e\u9032\u5c55\u306b\u3088\u308a\u3001\u81a8\u5927\u306a\u691c\u7d22\u30c7\u30fc\u30bf\u304b\u3089\u6709\u7528\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u62bd\u51fa\u3057\u3001\u4e88\u6e2c\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u306a\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u304c\u5b9f\u73fe\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5b9f\u969b\u306e\u6d3b\u7528\u4e8b\u4f8b<\/p>\n
\u591a\u304f\u306e\u4f01\u696d\u304c\u691c\u7d22\u884c\u52d5\u89e3\u6790\u3092\u6d3b\u7528\u3057\u3066\u304a\u308a\u3001\u4f8b\u3048\u3070E\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5143\u306b\u95a2\u9023\u5546\u54c1\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u884c\u3063\u305f\u308a\u3001\u691c\u7d22\u7d50\u679c\u306e\u6700\u9069\u5316\u3092\u56f3\u3063\u305f\u308a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3088\u304f\u691c\u7d22\u3059\u308b\u30c6\u30fc\u30de\u306b\u57fa\u3065\u3044\u3066\u65b0\u305f\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f01\u753b\u3084\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0\u3084\u6ede\u5728\u6642\u9593\u306e\u5ef6\u9577\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u691c\u7d22\u884c\u52d5\u89e3\u6790\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u6848\u30fb\u5b9f\u884c\u3057\u3001\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4eca\u5f8c\u3082\u6280\u8853\u306e\u9032\u5316\u3068\u3068\u3082\u306b\u3001\u3055\u3089\u306b\u9ad8\u5ea6\u306a\u89e3\u6790\u624b\u6cd5\u3084\u5fdc\u7528\u7bc4\u56f2\u304c\u5e83\u304c\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
**\u3069\u306e\u3088\u3046\u306a\u624b\u6cd5\u3067\u691c\u7d22\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u306e\u304b\uff1f**
\n\u691c\u7d22\u884c\u52d5\u89e3\u6790\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u691c\u7d22\u3057\u5229\u7528\u3059\u308b\u904e\u7a0b\u3092\u7406\u89e3\u3057\u3001\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u691c\u7d22\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u3068\u3001\u305d\u306e\u6839\u62e0\u3068\u306a\u308b\u7406\u8ad6\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30ed\u30b0\u5206\u6790\uff08Log Analysis\uff09<\/p>\n
\u6982\u8981 \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u8a18\u9332\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30af\u30a8\u30ea\u3001\u30af\u30ea\u30c3\u30af\u5c65\u6b74\u3001\u95b2\u89a7\u30da\u30fc\u30b8\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u89e3\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u624b\u6cd5
\n– \u30af\u30ea\u30c3\u30af\u30b9\u30c8\u30ea\u30fc\u30e0\u5206\u6790 \u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3059\u308b\u30ea\u30f3\u30af\u3084\u30da\u30fc\u30b8\u306e\u9077\u79fb\u30d1\u30bf\u30fc\u30f3\u3092\u8ffd\u8de1\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
– \u691c\u7d22\u30af\u30a8\u30ea\u5206\u6790 \u30e6\u30fc\u30b6\u30fc\u304c\u5165\u529b\u3059\u308b\u691c\u7d22\u8a9e\u53e5\u306e\u983b\u5ea6\u3084\u50be\u5411\u3092\u5206\u6790\u3057\u3001\u30cb\u30fc\u30ba\u306e\u5909\u5316\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
– \u30bb\u30c3\u30b7\u30e7\u30f3\u89e3\u6790 \u4e00\u56de\u306e\u8a2a\u554f\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\uff09\u5185\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u6642\u7cfb\u5217\u3067\u5206\u6790\u3057\u3001\u30b5\u30a4\u30c8\u5185\u3067\u306e\u52d5\u7dda\u3084\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30ed\u30b0\u30c7\u30fc\u30bf\u306f\u5ba2\u89b3\u7684\u304b\u3064\u7db2\u7f85\u7684\u306a\u60c5\u5831\u6e90\u3067\u3042\u308a\u3001\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u304b\u3089\u7d71\u8a08\u7684\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u69d8\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u3092\u884c\u52d5\u3084\u7279\u6027\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u5fb4\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u624b\u6cd5
\n– K-means\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0 \u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30d1\u30bf\u30fc\u30f3\u3084\u884c\u52d5\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u30af\u30e9\u30b9\u30bf\u3092\u5f62\u6210\u3057\u307e\u3059\u3002<\/p>\n
– \u968e\u5c64\u7684\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0 \u30e6\u30fc\u30b6\u30fc\u3092\u968e\u5c64\u7684\u306b\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u7d30\u5206\u5316\u3055\u308c\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u624b\u6cd5\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u591a\u69d8\u6027\u3092\u6349\u3048\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u6700\u9069\u5316\u65bd\u7b56\u3092\u5c0e\u51fa\u3059\u308b\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u30d1\u30b9\u89e3\u6790\uff08Path Analysis\uff09<\/p>\n
\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u304b\u3089\u8907\u6570\u306e\u30da\u30fc\u30b8\u3092\u8fbf\u308b\u969b\u306e\u7d4c\u8def\u3092\u89e3\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u624b\u6cd5
\n– \u30d5\u30ed\u30fc\u5206\u6790 \u30e6\u30fc\u30b6\u30fc\u306e\u9077\u79fb\u7d4c\u8def\u3092\u8996\u899a\u7684\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u4e3b\u8981\u306a\u79fb\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
– \u30b7\u30fc\u30b1\u30f3\u30b7\u30e3\u30eb\u30d1\u30bf\u30fc\u30f3\u30de\u30a4\u30cb\u30f3\u30b0 \u9806\u5e8f\u4ed8\u3051\u3089\u308c\u305f\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u62bd\u51fa\u3057\u3001\u4e00\u822c\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u9806\u5e8f\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30d1\u30b9\u89e3\u6790\u306b\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u306e\u63a2\u7d22\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3001\u691c\u7d22\u7d50\u679c\u3084\u30b5\u30a4\u30c8\u69cb\u9020\u306e\u6539\u5584\u70b9\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
4. \u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3068\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb<\/p>\n
\u6982\u8981 \u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3084\u6e80\u8db3\u5ea6\u3001\u969c\u5bb3\u3068\u306a\u308b\u8981\u56e0\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u624b\u6cd5
\n– \u6df1\u5c64\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc \u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u306e\u80cc\u666f\u3084\u52d5\u6a5f\u3092\u8a73\u7d30\u306b\u63a2\u308a\u307e\u3059\u3002<\/p>\n
– \u30aa\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30b1\u30fc\u30c8 \u5e83\u7bc4\u306a\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5b9a\u91cf\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5b9a\u6027\u7684\u30c7\u30fc\u30bf\u306f\u30ed\u30b0\u5206\u6790\u3067\u306f\u6349\u3048\u3089\u308c\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u5185\u9762\u7684\u306a\u52d5\u6a5f\u3084\u611f\u60c5\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u6709\u7528\u3067\u3059\u3002<\/p>\n
5. \u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3068\u30af\u30ea\u30c3\u30af\u30de\u30c3\u30d7\u89e3\u6790<\/p>\n
\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u4e0a\u3067\u3069\u306e\u90e8\u5206\u3092\u6ce8\u8996\u3057\u3001\u30af\u30ea\u30c3\u30af\u3057\u3066\u3044\u308b\u304b\u3092\u8996\u899a\u7684\u306b\u89e3\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u624b\u6cd5
\n– \u30d2\u30fc\u30c8\u30de\u30c3\u30d7 \u30de\u30a6\u30b9\u306e\u52d5\u304d\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u4f4d\u7f6e\u3092\u8272\u5206\u3051\u3057\u3066\u8996\u899a\u5316\u3057\u3001\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u9818\u57df\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
– \u30af\u30ea\u30c3\u30af\u30de\u30c3\u30d7 \u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u5834\u6240\u3092\u5730\u56f3\u4e0a\u306b\u30d7\u30ed\u30c3\u30c8\u3057\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u96c6\u4e2d\u5ea6\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u8996\u899a\u7684\u306a\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001UI\/UX\u306e\u6539\u5584\u3084\u91cd\u8981\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u7f6e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n
6. \u6a5f\u68b0\u5b66\u7fd2\u3068\u4e88\u6e2c\u5206\u6790<\/p>\n
\u6982\u8981 \u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u3092\u7528\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u3092\u4e88\u6e2c\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u624b\u6cd5
\n– \u5354\u8abf\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0 \u30e6\u30fc\u30b6\u30fc\u306e\u904e\u53bb\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n
– \u6c7a\u5b9a\u6728\u3084\u30e9\u30f3\u30c0\u30e0\u30d5\u30a9\u30ec\u30b9\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u884c\u52d5\u6307\u6a19\u3092\u57fa\u306b\u4e88\u6e2c\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u6a5f\u68b0\u5b66\u7fd2\u306f\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u304b\u3089\u8907\u96d1\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u62bd\u51fa\u3057\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u4e88\u6e2c\u3084\u5206\u985e\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u306a\u308b\u7406\u8ad6<\/p>\n
\u60c5\u5831\u63a2\u7d22\u7406\u8ad6\uff08Information Foraging Theory\uff09<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u52b9\u7387\u7684\u306b\u63a2\u3057\u51fa\u3059\u305f\u3081\u306e\u6226\u7565\u3092\u30e2\u30c7\u30eb\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u60c5\u5831\u306e\u5229\u76ca\u300d\u3092\u6700\u5927\u5316\u3057\u3001\u300c\u63a2\u7d22\u306e\u30b3\u30b9\u30c8\u300d\u3092\u6700\u5c0f\u5316\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<\/p>\n
\u4eba\u9593-\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u76f8\u4e92\u4f5c\u7528\uff08HCI Human-Computer Interaction\uff09<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u3068\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u8a2d\u8a08\u306b\u95a2\u3059\u308b\u7406\u8ad6\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u8a8d\u77e5\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3001\u4f7f\u3044\u3084\u3059\u3044\u30b7\u30b9\u30c6\u30e0\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u8a2d\u8a08\uff08User-Centered Design\uff09<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u4e2d\u5fc3\u306b\u8a2d\u8a08\u30d7\u30ed\u30bb\u30b9\u3092\u9032\u3081\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3001\u691c\u7d22\u884c\u52d5\u306e\u89e3\u6790\u3092\u901a\u3058\u3066\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\uff08Prospect Theory\uff09<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u9078\u629e\u3084\u5224\u65ad\u3092\u884c\u3046\u969b\u306e\u5fc3\u7406\u7684\u30d0\u30a4\u30a2\u30b9\u3084\u30ea\u30b9\u30af\u8a55\u4fa1\u3092\u8aac\u660e\u3057\u3001\u691c\u7d22\u7d50\u679c\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u691c\u7d22\u884c\u52d5\u89e3\u6790\u306f\u3001\u591a\u69d8\u306a\u624b\u6cd5\u3068\u7406\u8ad6\u7684\u57fa\u76e4\u306b\u57fa\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u6700\u9069\u306a\u60c5\u5831\u63d0\u4f9b\u3084\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u30ed\u30b0\u5206\u6790\u3084\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3001\u30d1\u30b9\u89e3\u6790\u306a\u3069\u306e\u5b9a\u91cf\u7684\u624b\u6cd5\u306b\u52a0\u3048\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306a\u3069\u306e\u5b9a\u6027\u7684\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5305\u62ec\u7684\u306a\u89e3\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u60c5\u5831\u63a2\u7d22\u7406\u8ad6\u3084HCI\u306a\u3069\u306e\u7406\u8ad6\u7684\u67a0\u7d44\u307f\u304c\u3001\u89e3\u6790\u7d50\u679c\u306e\u89e3\u91c8\u3084\u65bd\u7b56\u306e\u7acb\u6848\u3092\u652f\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n
**\u691c\u7d22\u884c\u52d5\u89e3\u6790\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u4f55\u304b\uff1f**
\n\u691c\u7d22\u884c\u52d5\u89e3\u6790\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/p>\n
\u691c\u7d22\u884c\u52d5\u89e3\u6790\uff08Search Behavior Analysis\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u3092\u901a\u3058\u3066\u3069\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u89e3\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u306f\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u4e3b\u8981\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u628a\u63e1\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584<\/p>\n
\u30e1\u30ea\u30c3\u30c8 \u691c\u7d22\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30cb\u30fc\u30ba\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u306b\u5408\u308f\u305b\u3066\u6539\u5584\u30fb\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30e6\u30fc\u30b6\u30fc\u304c\u983b\u7e41\u306b\u691c\u7d22\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30d5\u30ec\u30fc\u30ba\u306f\u3001\u5f7c\u3089\u306e\u95a2\u5fc3\u3084\u554f\u984c\u70b9\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084\u6ede\u5728\u6642\u9593\u306e\u5ef6\u9577\u3001\u518d\u8a2a\u7387\u306e\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
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