\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\uff1f
\n\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a08\u753b\u30fb\u5236\u4f5c\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
1. \u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4<\/p>\n
\u6982\u8981 \u9ad8\u54c1\u8cea\u306a\u753b\u50cf\u3001\u52d5\u753b\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306a\u3069\u306e\u8996\u899a\u7684\u8981\u7d20\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u8996\u899a\u60c5\u5831\u306e\u6d88\u8cbb\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 HubSpot\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u8996\u899a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u6587\u7ae0\u306e\u307f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3088\u308a\u3082\u6700\u592794\uff05\u591a\u304f\u306e\u30d3\u30e5\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0<\/p>\n
\u6982\u8981 \u611f\u60c5\u306b\u8a34\u3048\u308b\u7269\u8a9e\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u5171\u611f\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u306e\u6b74\u53f2\u3084\u9867\u5ba2\u306e\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 3M\u306e\u7814\u7a76\u3067\u306f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u7528\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30c7\u30fc\u30bf\u3084\u4e8b\u5b9f\u306e\u307f\u3092\u63d0\u793a\u3059\u308b\u65b9\u6cd5\u306b\u6bd4\u3079\u3066\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4<\/p>\n
\u6982\u8981 \u30af\u30a4\u30ba\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30c1\u30e3\u30fc\u30c8\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7a4d\u6975\u7684\u306b\u53c2\u52a0\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Demand Metric\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5f93\u6765\u306e\u9759\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6bd4\u3079\u3066\u4e0a\u4f4d2\u500d\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u751f\u3080\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u3084\u55dc\u597d\u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u306f\u3001\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u304f\u304a\u3059\u3059\u3081\u5546\u54c1\u306e\u8868\u793a\u306a\u3069\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 Epsilon\u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u306f\u4e00\u822c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u306e29\uff05\u9ad8\u3044\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u6709\u76ca\u306a\u60c5\u5831\u63d0\u4f9b<\/p>\n
\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u3084\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u30ea\u30d4\u30fc\u30c8\u8a2a\u554f\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9\u3001\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3001\u5c02\u9580\u7684\u306a\u8a18\u4e8b\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Content Marketing Institute\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u60c5\u5831\u63d0\u4f9b\u578b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u611f\u3092\u9ad8\u3081\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
6. \u30c8\u30ec\u30f3\u30c9\u3092\u53d6\u308a\u5165\u308c\u308b<\/p>\n
\u6982\u8981 \u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u8a71\u984c\u306b\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u30b7\u30a7\u30a2\u3055\u308c\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u5b63\u7bc0\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u6d41\u884c\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u30c8\u30ec\u30f3\u30c9\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u512a\u5148\u7684\u306b\u8868\u793a\u3059\u308b\u305f\u3081\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u6295\u7a3f\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
7. \u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09<\/p>\n
\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u304c\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u611f\u3092\u91b8\u6210\u3057\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u30ec\u30d3\u30e5\u30fc\u3084\u6295\u7a3f\u30b3\u30f3\u30c6\u30b9\u30c8\u306a\u3069\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 Nielsen\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e92\uff05\u304c\u4ed6\u306e\u6d88\u8cbb\u8005\u306e\u610f\u898b\u3092\u4fe1\u983c\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u3001UGC\u306f\u4fe1\u983c\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
8. \u660e\u78ba\u306aCTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff09<\/p>\n
\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u306b\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u4fc3\u3059CTA\u3092\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u4eca\u3059\u3050\u767b\u9332\u300d\u300c\u8a73\u7d30\u306f\u3053\u3061\u3089\u300d\u306a\u3069\u306e\u660e\u78ba\u306a\u6307\u793a\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 WordStream\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001\u52b9\u679c\u7684\u306aCTA\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u6700\u5927200\uff05\u5411\u4e0a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u8996\u899a\u7684\u306a\u9b45\u529b\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u6027\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u6709\u76ca\u306a\u60c5\u5831\u63d0\u4f9b\u3001\u30c8\u30ec\u30f3\u30c9\u306e\u53d6\u308a\u5165\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u305d\u3057\u3066\u660e\u78ba\u306aCTA\u306a\u3069\u3001\u591a\u69d8\u306a\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u304d\u3001\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a08\u753b\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u4f55\u304b\uff1f
\n\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a08\u753b\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u305d\u306e\u6839\u62e0<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a08\u753b\u30fb\u5236\u4f5c\u3059\u308b\u3053\u3068\u306f\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a08\u753b\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u4e3b\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u76ee\u6a19\u3068\u76ee\u7684\u306e\u660e\u78ba\u5316<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u30b3\u30f3\u30c6\u30f3\u30c4\u8a08\u753b\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\uff08\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306a\u3069\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u660e\u78ba\u306a\u76ee\u6a19\u304c\u3042\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b9\u5411\u6027\u3084\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u57fa\u6e96\u304c\u5b9a\u307e\u308a\u307e\u3059\u3002<\/p>\n
SMART\uff08\u5177\u4f53\u7684\u3001\u8a08\u6e2c\u53ef\u80fd\u3001\u9054\u6210\u53ef\u80fd\u3001\u95a2\u9023\u6027\u3001\u671f\u9650\uff09\u306a\u76ee\u6a19\u8a2d\u5b9a\u306f\u52b9\u679c\u7684\u306a\u6226\u7565\u69cb\u7bc9\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
2. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u3084\u5e02\u5834\u8abf\u67fb\u3092\u901a\u3058\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3001\u8208\u5473\u3001\u8ab2\u984c\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u3048\u307e\u3059\u3002<\/p>\n
3. \u30b3\u30f3\u30c6\u30f3\u30c4\u76e3\u67fb\u3068\u7af6\u5408\u5206\u6790<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a55\u4fa1\u3084\u7af6\u5408\u4ed6\u793e\u306e\u5206\u6790\u3092\u884c\u3044\u3001\u30ae\u30e3\u30c3\u30d7\u3084\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u81ea\u793e\u306e\u5f37\u307f\u3084\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7bc9\u304f\u305f\u3081\u306e\u6226\u7565\u3092\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30cb\u30fc\u30af\u3067\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. \u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3068\u30c6\u30fc\u30de\u306e\u7b56\u5b9a<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u4e00\u8cab\u6027\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30c6\u30fc\u30de\u3092\u8a2d\u5b9a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\uff08\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u52d5\u753b\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u306a\u3069\uff09\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u7d71\u4e00\u3055\u308c\u305f\u6226\u7565\u306f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u5f37\u5316\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u611f\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u306f\u7570\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u55dc\u597d\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n
5. \u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u306e\u4f5c\u6210<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u767a\u4fe1\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u7acb\u3066\u3001\u5b9a\u671f\u7684\u306a\u66f4\u65b0\u3092\u8a08\u753b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u8a08\u753b\u7684\u306a\u914d\u4fe1\u306f\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u611f\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u52b9\u7387\u7684\u306a\u7ba1\u7406\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
6. \u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u3001\u4fe1\u983c\u6027\u3001\u8996\u899a\u7684\u9b45\u529b\u3092\u6301\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u307e\u3059\u3002<\/p>\n
\u5c02\u9580\u77e5\u8b58\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u5171\u6709\u3084\u518d\u8a2a\u554f\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u5c02\u9580\u6027\u3068\u4fe1\u983c\u6027\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u6a29\u5a01\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
7. SEO\u3068\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u3084\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u5316\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u898b\u3064\u3051\u3084\u3059\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u3001\u9069\u5207\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u81ea\u7136\u691c\u7d22\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30a7\u30a2\u306e\u52b9\u679c\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
8. \u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u6709\u6599\u5e83\u544a\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5e83\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u9069\u5207\u306b\u30d7\u30ed\u30e2\u30fc\u30c8\u3055\u308c\u306a\u3051\u308c\u3070\u6d78\u900f\u3057\u307e\u305b\u3093\u3002<\/p>\n
\u591a\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3001\u591a\u69d8\u306a\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n
9. \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a\u3068\u5206\u6790<\/p>\n
\u30b9\u30c6\u30c3\u30d7 KPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u30a2\u30af\u30bb\u30b9\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u8a55\u4fa1\u306f\u3001\u4f55\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u6e2c\u5b9a\u306f\u6226\u7565\u306e\u6700\u9069\u5316\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
10. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u6700\u9069\u5316<\/p>\n
\u30b9\u30c6\u30c3\u30d7 \u5206\u6790\u7d50\u679c\u3092\u57fa\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u898b\u76f4\u3057\u3001\u6539\u5584\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5e02\u5834\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306f\u5e38\u306b\u5909\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3001\u6226\u7565\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u3067\u3001\u5e38\u306b\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a08\u753b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u304b\u3089\u59cb\u307e\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6df1\u3044\u7406\u89e3\u3001\u6226\u7565\u7684\u306a\u5236\u4f5c\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u6539\u5584\u3092\u7d4c\u3066\u5b8c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u306f\u30c7\u30fc\u30bf\u3084\u5e02\u5834\u306e\u52d5\u5411\u306b\u57fa\u3065\u304f\u6839\u62e0\u304c\u3042\u308a\u3001\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u6301\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u8a08\u753b\u3068\u5b9f\u884c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u5411\u4e0a\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u5236\u4f5c\u65b9\u6cd5\u306b\u306f\u3069\u3093\u306a\u5de5\u592b\u304c\u5fc5\u8981\u304b\uff1f
\n\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306b\u306f\u3001\u6226\u7565\u7684\u306a\u8a08\u753b\u3068\u5275\u9020\u7684\u306a\u5de5\u592b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u5177\u4f53\u7684\u306a\u5236\u4f5c\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3<\/p>\n
\u65b9\u6cd5<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3059\u308b\u524d\u306b\u3001\u5bfe\u8c61\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u3001\u8208\u5473\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u5fb9\u5e95\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a\u3084\u5e02\u5834\u8abf\u67fb\u3001SNS\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u55dc\u597d\u3084\u8ab2\u984c\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30cf\u30fc\u30d0\u30fc\u30c9\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30ec\u30d3\u30e5\u30fc\u306b\u3088\u308b\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u6700\u5927\u306750\uff05\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u5171\u611f\u3092\u547c\u3073\u3084\u3059\u304f\u3001\u7a4d\u6975\u7684\u306a\u95a2\u4e0e\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
2. \u9ad8\u54c1\u8cea\u3067\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<\/p>\n
\u65b9\u6cd5<\/p>\n
\u60c5\u5831\u306e\u6b63\u78ba\u6027\u3001\u4fe1\u983c\u6027\u3001\u72ec\u81ea\u6027\u3092\u78ba\u4fdd\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u8a18\u4e8b\u3001\u52d5\u753b\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306a\u3069\u3001\u591a\u69d8\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u6d3b\u7528\u3057\u3001\u8996\u899a\u7684\u306b\u3082\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3084\u53e3\u30b3\u30df\u306b\u3088\u308b\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u306b\u7e4b\u304c\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u6ede\u5728\u6642\u9593\u306e\u5ef6\u9577\u3084\u30b7\u30a7\u30a2\u7387\u306e\u5411\u4e0a\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n
3. \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5<\/p>\n
\u7269\u8a9e\u6027\u3092\u6301\u305f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u611f\u60c5\u306b\u8a34\u3048\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304d\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u3057\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u306e\u6b74\u53f2\u3084\u9867\u5ba2\u306e\u6210\u529f\u4e8b\u4f8b\u3001\u88fd\u54c1\u958b\u767a\u306e\u88cf\u8a71\u306a\u3069\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u89aa\u8fd1\u611f\u3092\u91b8\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u5fc3\u7406\u5b66\u306e\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u4eba\u9593\u306f\u7269\u8a9e\u306b\u5bfe\u3057\u3066\u5f37\u3044\u5171\u611f\u3092\u62b1\u304d\u3084\u3059\u304f\u3001\u60c5\u5831\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u8a18\u61b6\u30fb\u7406\u89e3\u3057\u307e\u3059\u3002<\/p>\n
\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u7528\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u306e\u5c0e\u5165<\/p>\n
\u65b9\u6cd5<\/p>\n
\u30af\u30a4\u30ba\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u52d5\u753b\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76f4\u63a5\u53c2\u52a0\u3067\u304d\u308b\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u4e0e\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Econsultancy\u306e\u8abf\u67fb\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5229\u7528\u3057\u305f\u4f01\u696d\u306f\u3001\u5f93\u6765\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6bd4\u3079\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c2\u500d\u4ee5\u4e0a\u9ad8\u3044\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u53c2\u52a0\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u6df1\u3044\u95a2\u4e0e\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
5. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd<\/p>\n
\u65b9\u6cd5<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u904e\u53bb\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u55dc\u597d\u306b\u57fa\u3065\u3044\u3066\u3001\u500b\u3005\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u52d5\u7684\u8868\u793a\u306a\u3069\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Segment\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6700\u5927\u3067202\uff05\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u63d0\u4f9b\u306f\u3001\u6e80\u8db3\u5ea6\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
6. \u8996\u899a\u7684\u9b45\u529b\u306e\u5f37\u5316<\/p>\n
\u65b9\u6cd5<\/p>\n
\u9ad8\u54c1\u8cea\u306a\u753b\u50cf\u3001\u52d5\u753b\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3092\u4f7f\u7528\u3057\u3001\u8996\u899a\u7684\u306b\u8a34\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u30c7\u30b6\u30a4\u30f3\u306e\u4e00\u8cab\u6027\u3084\u30d6\u30e9\u30f3\u30c9\u30ab\u30e9\u30fc\u306e\u7d71\u4e00\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Nielsen Norman Group\u306e\u7814\u7a76\u3067\u306f\u3001\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u60c5\u5831\u306e\u7406\u89e3\u3068\u8a18\u61b6\u3092\u52a9\u3051\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u8996\u899a\u7684\u8981\u7d20\u306e\u5f37\u5316\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4fc3\u9032\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n
7. \u5b9a\u671f\u7684\u306a\u66f4\u65b0\u3068\u4e00\u8cab\u6027\u306e\u7dad\u6301<\/p>\n
\u65b9\u6cd5<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3057\u3001\u65b0\u9bae\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30c8\u30fc\u30f3\u3092\u4e00\u8cab\u3057\u3066\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u983b\u5ea6\u306e\u5411\u4e0a\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3068\u306e\u8abf\u67fb\u7d50\u679c\u304c\u591a\u304f\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Content Marketing Institute\u306e\u5831\u544a\u3067\u306f\u3001\u5b9a\u671f\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u66f4\u65b0\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
8. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5<\/p>\n
SNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u62e1\u6563\u3068\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u4f7f\u7528\u3084\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09\u306e\u4fc3\u9032\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Sprout Social\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5168\u4f53\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c30\uff05\u4ee5\u4e0a\u9ad8\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
SNS\u306e\u6d3b\u7528\u306f\u3001\u5e83\u7bc4\u306a\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30ea\u30fc\u30c1\u3068\u95a2\u4e0e\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6df1\u3044\u7406\u89e3\u3001\u9ad8\u54c1\u8cea\u3067\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u306e\u5c0e\u5165\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u8996\u899a\u7684\u9b45\u529b\u306e\u5f37\u5316\u3001\u5b9a\u671f\u7684\u306a\u66f4\u65b0\u3068\u4e00\u8cab\u6027\u306e\u7dad\u6301\u3001\u305d\u3057\u3066\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u9577\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u3068\u591a\u304f\u306e\u7814\u7a76\u3084\u5b9f\u8df5\u4f8b\u304c\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6301\u7d9a\u7684\u306a\u6539\u5584\u3068\u67d4\u8edf\u306a\u6226\u7565\u306e\u63a1\u7528\u306b\u3088\u3063\u3066\u3001\u3055\u3089\u306b\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u30fb\u5206\u6790\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u304b\uff1f
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u76ee\u7684\u3068\u76ee\u6a19\u306e\u8a2d\u5b9a<\/p>\n
\u307e\u305a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u5b9a\u3081\u307e\u3059\u3002<\/p>\n
\u76ee\u6a19\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3001\u9069\u5207\u306aKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u76ee\u6a19\u304c\u66d6\u6627\u3060\u3068\u3001\u3069\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u3079\u304d\u304b\u304c\u4e0d\u660e\u78ba\u306b\u306a\u308a\u3001\u52b9\u679c\u7684\u306a\u5206\u6790\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
SMART\uff08Specific, Measurable, Achievable, Relevant, Time-bound\uff09\u306e\u539f\u5247\u306b\u57fa\u3065\u3044\u305f\u76ee\u6a19\u8a2d\u5b9a\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
2. \u9069\u5207\u306aKPI\u306e\u9078\u5b9a<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6307\u6a19<\/p>\n
\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570 \u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u95b2\u89a7\u3055\u308c\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u6570 \u5b9f\u969b\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a2a\u308c\u305f\u500b\u5225\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19<\/p>\n
\u5e73\u5747\u6ede\u5728\u6642\u9593 \u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8cbb\u3084\u3057\u305f\u5e73\u5747\u6642\u9593\u3002<\/p>\n
\u76f4\u5e30\u7387 \u6700\u521d\u306e\u30da\u30fc\u30b8\u3067\u30b5\u30a4\u30c8\u3092\u96e2\u8131\u3057\u305f\u5272\u5408\u3002<\/p>\n
\u30b3\u30e1\u30f3\u30c8\u6570\u3084\u30b7\u30a7\u30a2\u6570 \u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u793a\u3059\u76f4\u63a5\u7684\u306a\u6307\u6a19\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6307\u6a19<\/p>\n
\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09 \u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u306e\u30ea\u30f3\u30af\u3084\u30dc\u30bf\u30f3\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 \u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\uff08\u8cfc\u5165\u3001\u767b\u9332\u306a\u3069\uff09\u3092\u9054\u6210\u3057\u305f\u5272\u5408\u3002<\/p>\n
\u6839\u62e0 KPI\u306f\u5177\u4f53\u7684\u306a\u884c\u52d5\u3084\u6210\u679c\u3092\u6570\u5024\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u6539\u5584\u70b9\u3084\u6210\u529f\u8981\u56e0\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u5206\u6790\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/p>\n
\u52b9\u679c\u7684\u306a\u6e2c\u5b9a\u30fb\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
Google Analytics \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
SNS\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u5b9a\u3057\u307e\u3059\uff08\u4f8b\u3000Twitter Analytics, Facebook Insights\uff09\u3002<\/p>\n
\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb \u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u3067\u306e\u52d5\u304d\u3092\u8996\u899a\u7684\u306b\u5206\u6790\u3057\u307e\u3059\uff08\u4f8b\u3000Hotjar, Crazy Egg\uff09\u3002<\/p>\n
\u6839\u62e0 \u9069\u5207\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3067\u304d\u3001\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
4. \u5b9a\u671f\u7684\u306a\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3068\u30ec\u30d3\u30e5\u30fc<\/p>\n
\u30c7\u30fc\u30bf\u3092\u5b9a\u671f\u7684\u306b\u30ec\u30dd\u30fc\u30c8\u3057\u3001\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u30ec\u30d3\u30e5\u30fc\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3001KPI\u306e\u9032\u6357\u3084\u50be\u5411\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u306b\u3088\u308a\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u9577\u671f\u7684\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u554f\u984c\u70b9\u306e\u65e9\u671f\u767a\u898b\u3068\u5bfe\u7b56\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
5. A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6bd4\u8f03\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u52b9\u679c\u7684\u304b\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u898b\u51fa\u3057\u3084\u753b\u50cf\u3001CTA\uff08Call To Action\uff09\u306e\u914d\u7f6e\u3092\u5909\u66f4\u3057\u3066\u30c6\u30b9\u30c8\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u76f4\u63a5\u6bd4\u8f03\u3067\u304d\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
6. \u30e6\u30fc\u30b6\u30fc\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6<\/p>\n
\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u898b\u3084\u611f\u60f3\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n
\u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf\u3082\u91cd\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u6570\u5024\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u3084\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
7. \u7af6\u5408\u5206\u6790<\/p>\n
\u7af6\u5408\u4ed6\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u5206\u6790\u3057\u3001\u5f37\u307f\u3084\u5f31\u307f\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5e02\u5834\u3084\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u7af6\u5408\u5206\u6790\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u30fb\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3068\u9069\u5207\u306aKPI\u306e\u9078\u5b9a\u3001\u52b9\u679c\u7684\u306a\u5206\u6790\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3084A\/B\u30c6\u30b9\u30c8\u3001\u30e6\u30fc\u30b6\u30fc\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u3092\u901a\u3058\u3066\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6539\u5584\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52b9\u679c\u7684\u306b\u5236\u4f5c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u78ba\u5b9f\u306b\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
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