**\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f**
\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08\u4ee5\u4e0b\u3001MA\uff09\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u81ea\u52d5\u5316\u3068\u52b9\u7387\u5316\u3092\u76ee\u7684\u3068\u3057\u305f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u6280\u8853\u306e\u7dcf\u79f0\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u3001\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7ba1\u7406\u3001Web\u30b5\u30a4\u30c8\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306a\u3069\u3001\u591a\u5c90\u306b\u308f\u305f\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n
MA\u306e\u4e3b\u306a\u6a5f\u80fd<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u7ba1\u7406 \u30a6\u30a7\u30d6\u30d5\u30a9\u30fc\u30e0\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u901a\u3058\u3066\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u7279\u5b9a\u3057\u3001\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316 \u9867\u5ba2\u306e\u884c\u52d5\u3084\u5c5e\u6027\u306b\u57fa\u3065\u3044\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u7684\u306b\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u8cfc\u8cb7\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30ab\u30fc\u30c8\u653e\u68c4\u8005\u3078\u306e\u30ea\u30de\u30a4\u30f3\u30c9\u30e1\u30fc\u30eb\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u80b2\u6210\uff09 \u898b\u8fbc\u307f\u5ba2\u304c\u8cfc\u8cb7\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306b\u3001\u4e00\u9023\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u7684\u306b\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u304c\u52b9\u7387\u5316\u3055\u308c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5206\u6790\u3068\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6210\u679c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5206\u6790\u3057\u3001\u8a73\u7d30\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u6e2c\u5b9a\u3084\u6539\u5584\u70b9\u306e\u7279\u5b9a\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
MA\u306e\u30e1\u30ea\u30c3\u30c8<\/p>\n
\u52b9\u7387\u5316\u3068\u6642\u9593\u306e\u7bc0\u7d04 \u7e70\u308a\u8fd4\u3057\u884c\u308f\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30b9\u30af\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u8ca0\u62c5\u3092\u8efd\u6e1b\u3057\u3001\u6226\u7565\u7684\u306a\u696d\u52d9\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5411\u4e0a \u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u500b\u3005\u306e\u9867\u5ba2\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c9\u306e\u8cea\u306e\u5411\u4e0a \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u30c1\u30fc\u30e0\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n
ROI\u306e\u5411\u4e0a \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u3001\u4e88\u7b97\u306e\u6700\u9069\u914d\u5206\u304c\u53ef\u80fd\u3068\u306a\u308b\u305f\u3081\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u5b9f\u8a3c\u4f8b<\/p>\n
\u591a\u304f\u306e\u4f01\u696d\u304cMA\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3084\u55b6\u696d\u52b9\u7387\u306e\u6539\u5584\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u4f1a\u793e\u306e\u300cNucleus Research\u300d\u306b\u3088\u308b\u3068\u3001MA\u306e\u5c0e\u5165\u306b\u3088\u308a\u5e73\u5747\u306714.5%\u306e\u53ce\u76ca\u5897\u52a0\u304c\u78ba\u8a8d\u3055\u308c\u3066\u304a\u308a\u3001\u307e\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u52b9\u7387\u5316\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306e\u751f\u7523\u6027\u3082\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001MA\u306f\u9867\u5ba2\u884c\u52d5\u306e\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5206\u6790\u30fb\u6d3b\u7528\u3059\u308b\u305f\u3081\u3001\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u3068\u6226\u7565\u306e\u8abf\u6574\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u5e02\u5834\u306e\u5909\u5316\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u70b9\u3082\u5927\u304d\u306a\u5f37\u307f\u3067\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u81ea\u52d5\u5316\u306b\u3088\u308a\u52b9\u7387\u5316\u3092\u56f3\u308a\u3064\u3064\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u6226\u7565\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u81ea\u793e\u306e\u696d\u52d9\u30d5\u30ed\u30fc\u3084\u76ee\u6a19\u306b\u5408\u3063\u305fMA\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u3068\u3001\u9069\u5207\u306a\u904b\u7528\u4f53\u5236\u306e\u69cb\u7bc9\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
**\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\uff1f**
\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08\u4ee5\u4e0b\u3001MA\uff09\u306e\u5c0e\u5165\u306f\u3001\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u304a\u3044\u3066\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u6226\u7565\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001MA\u3092\u5c0e\u5165\u3059\u308b\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u52b9\u7387\u7684\u306a\u30ea\u30fc\u30c9\u7ba1\u7406\u3068\u80b2\u6210<\/p>\n
\u30e1\u30ea\u30c3\u30c8 MA\u306f\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u55b6\u696d\u3078\u306e\u5f15\u304d\u6e21\u3057\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u9ad8\u54c1\u8cea\u306a\u30ea\u30fc\u30c9\u306b\u96c6\u4e2d\u3067\u304d\u3001\u52b9\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u591a\u304f\u306e\u4f01\u696d\u3067MA\u5c0e\u5165\u5f8c\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u5411\u4e0a\u3057\u3001\u55b6\u696d\u6210\u7d04\u7387\u304c20\u301c30\uff05\u5897\u52a0\u3057\u305f\u3068\u3044\u3046\u5831\u544a\u304c\u3042\u308a\u307e\u3059\uff08\u4f8b\u3000Salesforce\u306e\u8abf\u67fb\uff09\u3002<\/p>\n
2. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u30e1\u30ea\u30c3\u30c8 \u9867\u5ba2\u306e\u884c\u52d5\u3084\u5c5e\u6027\u306b\u57fa\u3065\u3044\u3066\u3001\u500b\u5225\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u7684\u306b\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Epsilon\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u7121\u5dee\u5225\u30e1\u30fc\u30eb\u306b\u6bd4\u3079\u3066\u958b\u5c01\u7387\u304c29\uff05\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c41\uff05\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u610f\u601d\u6c7a\u5b9a<\/p>\n
\u30e1\u30ea\u30c3\u30c8 MA\u30c4\u30fc\u30eb\u306f\u8a73\u7d30\u306a\u5206\u6790\u3068\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 HubSpot\u306e\u8abf\u67fb\u3067\u306f\u3001MA\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u304c\u5e73\u5747\u30673\u500d\u4ee5\u4e0a\u5411\u4e0a\u3057\u3066\u3044\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u306e\u7d71\u5408\u7ba1\u7406<\/p>\n
\u30e1\u30ea\u30c3\u30c8 \u30e1\u30fc\u30eb\u3001SNS\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u5e83\u544a\u306a\u3069\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u7d71\u4e00\u611f\u304c\u4fdd\u305f\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Forrester\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u7d71\u5408\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u9867\u5ba2\u7dad\u6301\u7387\u304c15\uff05\u5411\u4e0a\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
5. \u6642\u9593\u3068\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/p>\n
\u30e1\u30ea\u30c3\u30c8 \u624b\u52d5\u3067\u884c\u3063\u3066\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u4ed6\u306e\u91cd\u8981\u306a\u696d\u52d9\u306b\u632f\u308a\u5411\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306e\u7d0450\uff05\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304b\u304b\u308b\u6642\u9593\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3067\u304d\u305f\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059\uff08\u4f8b\u3000Gartner\u8abf\u67fb\uff09\u3002<\/p>\n
6. \u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u306e\u5411\u4e0a<\/p>\n
\u30e1\u30ea\u30c3\u30c8 \u4f01\u696d\u306e\u6210\u9577\u306b\u4f34\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3082\u62e1\u5927\u3067\u304d\u307e\u3059\u3002<\/p>\n
MA\u30c4\u30fc\u30eb\u306f\u5897\u52a0\u3059\u308b\u30cb\u30fc\u30ba\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u305f\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084\u4e2d\u5c0f\u4f01\u696d\u304cMA\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u6210\u9577\u30d5\u30a7\u30fc\u30ba\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u62e1\u5927\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
7. \u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u6700\u9069\u5316<\/p>\n
\u30e1\u30ea\u30c3\u30c8 \u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u307e\u3067\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Adobe\u306e\u8abf\u67fb\u3067\u306f\u3001MA\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u304c\u6700\u5927\u306730\uff05\u5411\u4e0a\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u306f\u3001\u52b9\u7387\u5316\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u4f01\u696d\u306b\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u52b9\u679c\u306f\u3001\u8907\u6570\u306e\u8abf\u67fb\u3084\u5b9f\u8a3c\u4e8b\u4f8b\u306b\u3088\u3063\u3066\u88cf\u4ed8\u3051\u3089\u308c\u3066\u304a\u308a\u3001\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6709\u529b\u306a\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
MA\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3068\u9867\u5ba2\u6e80\u8db3\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
**\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f**
\n\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u65b9\u6cd5<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08\u4ee5\u4e0b\u3001MA\uff09\u306f\u3001\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5b9f\u884c\u30fb\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306aMA\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u8981\u7d20\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
1. \u76ee\u6a19\u306e\u660e\u78ba\u5316<\/p>\n
\u307e\u305a\u3001MA\u3092\u5c0e\u5165\u3059\u308b\u76ee\u7684\u3084\u9054\u6210\u3057\u305f\u3044\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3001\u9867\u5ba2\u306e\u80b2\u6210\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306a\u3069\u3067\u3059\u3002<\/p>\n
\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u306f\u3001\u6226\u7565\u5168\u4f53\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u3001\u52b9\u679c\u6e2c\u5b9a\u3092\u5bb9\u6613\u306b\u3057\u307e\u3059\u3002<\/p>\n
2. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u5c64\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u3001\u7570\u306a\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
3. \u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30de\u30c3\u30d4\u30f3\u30b0<\/p>\n
\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308a\u3001\u691c\u8a0e\u3057\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\uff08\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\uff09\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u5404\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u9069\u5207\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3057\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
4. \u9069\u5207\u306aMA\u30c4\u30fc\u30eb\u306e\u9078\u5b9a<\/p>\n
\u5e02\u5834\u306b\u306f\u591a\u304f\u306eMA\u30c4\u30fc\u30eb\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
\u81ea\u793e\u306e\u30cb\u30fc\u30ba\u3084\u76ee\u6a19\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/p>\n
\u9078\u5b9a\u6642\u306b\u306f\u3001\u6a5f\u80fd\u6027\u3001\u4f7f\u3044\u3084\u3059\u3055\u3001\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u6027\u3001\u30b3\u30b9\u30c8\u306a\u3069\u3092\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n
5. \u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u7b56\u5b9a<\/p>\n
\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306fMA\u306e\u4e2d\u5fc3\u3067\u3059\u3002<\/p>\n
\u9867\u5ba2\u306e\u8208\u5473\u3084\u95a2\u5fc3\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30e1\u30fc\u30eb\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3001\u591a\u69d8\u306a\u5f62\u5f0f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a08\u753b\u7684\u306b\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
6. \u81ea\u52d5\u5316\u30d7\u30ed\u30bb\u30b9\u306e\u8a2d\u8a08<\/p>\n
\u30ea\u30fc\u30c9\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u81ea\u52d5\u5316\u3001\u884c\u52d5\u30c8\u30ea\u30ac\u30fc\u306b\u57fa\u3065\u304f\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u81ea\u52d5\u5316\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u7bc0\u7d04\u3057\u3064\u3064\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n
7. \u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3068\u5206\u6790<\/p>\n
MA\u306f\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u751f\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
KPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u8a2d\u5b9a\u3068\u5b9a\u671f\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
8. \u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u307e\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528\u3092\u901a\u3058\u3066\u3001\u6226\u7565\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3001\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u6280\u8853\u306b\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u52b9\u7387\u5316\u3068\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u3000MA\u306f\u624b\u52d5\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4eba\u7684\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3068\u6d3b\u52d5\u306e\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\uff08source HubSpot\uff09\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3000\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08source Gartner\uff09\u3002<\/p>\n
\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u610f\u601d\u6c7a\u5b9a\u3000MA\u306f\u8a73\u7d30\u306a\u5206\u6790\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\uff08source Forrester\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3001\u9867\u5ba2\u7406\u89e3\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u9078\u5b9a\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u5316\u3001\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3068\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u3092\u4f53\u7cfb\u7684\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001MA\u306e\u6f5c\u5728\u80fd\u529b\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n
**\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u306f\uff1f**
\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7dcf\u5408\u7684\u306b\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u696d\u52d9\u52b9\u7387\u306e\u5411\u4e0a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
1. \u6a5f\u80fd\u6027<\/p>\n
\u6982\u8981 MA\u30c4\u30fc\u30eb\u306b\u306f\u591a\u5c90\u306b\u308f\u305f\u308b\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4f5c\u6210\u3001\u884c\u52d5\u8ffd\u8de1\u306a\u3069\u3001\u81ea\u793e\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u6839\u62e0 \u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3068\u3001\u4ed6\u306e\u30c4\u30fc\u30eb\u3068\u306e\u4f75\u7528\u304c\u5fc5\u8981\u306b\u306a\u308a\u3001\u696d\u52d9\u304c\u7169\u96d1\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u5305\u62ec\u7684\u306a\u6a5f\u80fd\u3092\u6301\u3064\u30c4\u30fc\u30eb\u306f\u3001\u7d71\u4e00\u3055\u308c\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u52b9\u7387\u7684\u306a\u904b\u7528\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n
2. \u4f7f\u3044\u3084\u3059\u3055<\/p>\n
\u6982\u8981 \u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u304c\u76f4\u611f\u7684\u3067\u64cd\u4f5c\u3057\u3084\u3059\u3044\u304b\u3001\u5b66\u7fd2\u66f2\u7dda\u304c\u7de9\u3084\u304b\u3067\u3042\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u5b9f\u969b\u306b\u30c7\u30e2\u7248\u3084\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u8a66\u7528\u3057\u3001\u30c1\u30fc\u30e0\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u5229\u7528\u3067\u304d\u308b\u304b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u4f7f\u3044\u306b\u304f\u3044\u30c4\u30fc\u30eb\u306f\u30b9\u30bf\u30c3\u30d5\u306e\u751f\u7523\u6027\u3092\u4f4e\u4e0b\u3055\u305b\u3001\u5c0e\u5165\u30b3\u30b9\u30c8\u3092\u4e0a\u6607\u3055\u305b\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u4f7f\u3044\u3084\u3059\u3055\u306f\u5c0e\u5165\u5f8c\u306e\u5b9a\u7740\u7387\u3084\u6d3b\u7528\u5ea6\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
3. \u4ed6\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a<\/p>\n
\u6982\u8981 CRM\u30b7\u30b9\u30c6\u30e0\u3001\u30a6\u30a7\u30d6\u89e3\u6790\u30c4\u30fc\u30eb\u3001SNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u3001\u65e2\u5b58\u306e\u30c4\u30fc\u30eb\u3068\u306e\u7d71\u5408\u304c\u5bb9\u6613\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
API\u306e\u5145\u5b9f\u5ea6\u3084\u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u6709\u7121\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9023\u643a\u306b\u3088\u308a\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u7387\u6027\u3068\u7cbe\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u30c4\u30fc\u30eb\u9593\u306e\u30c7\u30fc\u30bf\u9023\u643a\u304c\u30b9\u30e0\u30fc\u30ba\u3067\u306a\u3044\u3068\u3001\u60c5\u5831\u306e\u65ad\u7247\u5316\u304c\u751f\u3058\u307e\u3059\u3002<\/p>\n
4. \u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/p>\n
\u6982\u8981 \u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5408\u308f\u305b\u3066\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3084\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b\u67d4\u8edf\u6027\u304c\u3042\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u56fa\u5b9a\u7684\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u306f\u306a\u304f\u3001\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u30c4\u30fc\u30eb\u306f\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u74b0\u5883\u3084\u30d3\u30b8\u30cd\u30b9\u8981\u4ef6\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
5. \u30b3\u30b9\u30c8<\/p>\n
\u6982\u8981 \u30e9\u30a4\u30bb\u30f3\u30b9\u8cbb\u7528\u3001\u5c0e\u5165\u8cbb\u7528\u3001\u904b\u7528\u30b3\u30b9\u30c8\u306a\u3069\u3001\u7dcf\u5408\u7684\u306a\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u4e88\u7b97\u306b\u898b\u5408\u3063\u305f\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u9ad8\u6a5f\u80fd\u3067\u3042\u3063\u3066\u3082\u30b3\u30b9\u30c8\u304c\u9ad8\u3059\u304e\u308b\u3068ROI\u304c\u4f4e\u4e0b\u3057\u3001\u9006\u306b\u5b89\u4fa1\u3067\u3082\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3068\u52b9\u679c\u3092\u5341\u5206\u306b\u767a\u63ee\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n
\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u30b3\u30b9\u30c8\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
6. \u30b5\u30dd\u30fc\u30c8\u4f53\u5236<\/p>\n
\u6982\u8981 \u5c0e\u5165\u6642\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u6280\u8853\u30b5\u30dd\u30fc\u30c8\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
\u65e5\u672c\u8a9e\u5bfe\u5fdc\u308424\/7\u30b5\u30dd\u30fc\u30c8\u306e\u6709\u7121\u3082\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u554f\u984c\u767a\u751f\u6642\u306b\u8fc5\u901f\u304b\u3064\u7684\u78ba\u306a\u30b5\u30dd\u30fc\u30c8\u304c\u53d7\u3051\u3089\u308c\u308b\u3068\u3001\u30c0\u30a6\u30f3\u30bf\u30a4\u30e0\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u904b\u7528\u306e\u5b89\u5b9a\u6027\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u521d\u671f\u5c0e\u5165\u6642\u306b\u306f\u30b5\u30dd\u30fc\u30c8\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
7. \u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3<\/p>\n
\u6982\u8981 \u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u5fdc\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u3084\u6a5f\u80fd\u3092\u62e1\u5f35\u3067\u304d\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
\u5c06\u6765\u7684\u306a\u30cb\u30fc\u30ba\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u67d4\u8edf\u6027\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u6210\u9577\u306b\u4f34\u3046\u8ffd\u52a0\u30b3\u30b9\u30c8\u3084\u30c7\u30fc\u30bf\u79fb\u884c\u306e\u624b\u9593\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u6700\u521d\u304b\u3089\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u9577\u671f\u7684\u306a\u904b\u7528\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
8. \u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u4fe1\u983c\u6027<\/p>\n
\u6982\u8981 \u30c7\u30fc\u30bf\u306e\u6697\u53f7\u5316\u3001\u30a2\u30af\u30bb\u30b9\u7ba1\u7406\u3001\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u4f53\u5236\u306a\u3069\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30b7\u30b9\u30c6\u30e0\u306e\u7a3c\u50cd\u7387\u3084\u4fe1\u983c\u6027\u3082\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
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9. \u5206\u6790\u30fb\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd<\/p>\n
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10. \u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u3084\u8a55\u5224<\/p>\n
\u6982\u8981 \u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u8a55\u4fa1\u3084\u5c0e\u5165\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3057\u307e\u3059\u3002<\/p>\n
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\u6839\u62e0 \u5b9f\u969b\u306e\u4f7f\u7528\u611f\u3084\u8ab2\u984c\u70b9\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u9069\u5408\u6027\u3092\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
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\n\u591a\u304f\u306e\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3092\u5c0e\u5165\u3059\u308b\u7406\u7531\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3084\u6642\u9593\u306e\u7bc0\u7d04\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u73fe\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u5411\u4e0a\u3001\u305d\u3057\u3066ROI\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002MA\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u6226\u7565\u7684\u306a\u696d\u52d9\u306b\u96c6\u4e2d\u3067\u304d\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u679c\u3082\u6700\u5927\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
**\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f** \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08\u4ee5\u4e0b\u3001MA\uff09\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u81ea\u52d5\u5316\u3068\u52b9\u7387\u5316\u3092\u76ee\u7684\u3068\u3057\u305f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u6280\u8853 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-1991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shukyaku"},"_links":{"self":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1991"}],"version-history":[{"count":0,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1991\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}