**Facebook\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u6709\u52b9\u3067\u3059\u304b\uff1f**
\nFacebook\u306f\u4e16\u754c\u4e2d\u3067\u6570\u5341\u5104\u4eba\u304c\u5229\u7528\u3059\u308b\u4e3b\u8981\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001Facebook\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u6709\u52b9\u306a\u6226\u7565\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u306e\u6d3b\u7528<\/p>\n
\u6226\u7565<\/p>\n
Facebook\u5e83\u544a\u306f\u3001\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u884c\u52d5\u5c65\u6b74\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u57fa\u6e96\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Facebook\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u4ed6\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u6bd4\u8f03\u3057\u3066\u3082\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u306eROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u304c\u9ad8\u3044\u3053\u3068\u304c\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001Facebook\u306e\u5e83\u544a\u306f\u591a\u6570\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff08\u52d5\u753b\u3001\u30ab\u30eb\u30fc\u30bb\u30eb\u3001\u30b9\u30e9\u30a4\u30c9\u30b7\u30e7\u30fc\u306a\u3069\uff09\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304a\u308a\u3001\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u5e83\u544a\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u5b9a\u671f\u7684\u304b\u3064\u4e00\u8cab\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6295\u7a3f<\/p>\n
\u6226\u7565<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u306e\u516c\u5f0f\u30da\u30fc\u30b8\u3067\u5b9a\u671f\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6295\u7a3f\u3057\u3001\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6295\u7a3f\u5185\u5bb9\u306b\u306f\u3001\u88fd\u54c1\u60c5\u5831\u3001\u696d\u754c\u30cb\u30e5\u30fc\u30b9\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3001\u80cc\u5f8c\u306b\u3042\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u306a\u3069\u3001\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u542b\u3081\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u7d9a\u3051\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u4e00\u8cab\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6295\u7a3f\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
Facebook\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3082\u3001\u6d3b\u767a\u306b\u6295\u7a3f\u3059\u308b\u30da\u30fc\u30b8\u3092\u512a\u5148\u7684\u306b\u8868\u793a\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
3. \u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528<\/p>\n
\u6226\u7565<\/p>\n
\u30af\u30a4\u30ba\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u3001\u30b3\u30f3\u30c6\u30b9\u30c8\u306a\u3069\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u3001Facebook\u30e9\u30a4\u30d6\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u3084\u308a\u53d6\u308a\u304c\u53ef\u80fd\u3067\u3001\u8996\u8074\u8005\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308b\u306e\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u95a2\u5fc3\u3092\u7dad\u6301\u3059\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
Facebook\u30e9\u30a4\u30d6\u306f\u901a\u77e5\u6a5f\u80fd\u306b\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u8996\u8074\u8005\u306e\u53c2\u52a0\u611f\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. \u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09\u306e\u4fc3\u9032<\/p>\n
\u6226\u7565<\/p>\n
\u9867\u5ba2\u304c\u81ea\u8eab\u306e\u4f53\u9a13\u3084\u88fd\u54c1\u306e\u4f7f\u7528\u72b6\u6cc1\u3092\u6295\u7a3f\u3059\u308b\u3088\u3046\u5968\u52b1\u3057\u3001\u305d\u308c\u3092\u30d6\u30e9\u30f3\u30c9\u306e\u516c\u5f0f\u30da\u30fc\u30b8\u3067\u30b7\u30a7\u30a2\u3057\u307e\u3059\u3002<\/p>\n
\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30ec\u30d3\u30e5\u30fc\u4f9d\u983c\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7a4d\u6975\u7684\u306b\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
UGC\u306f\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n
\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3084\u4f53\u9a13\u306f\u3001\u5e83\u544a\u3084\u516c\u5f0f\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3088\u308a\u3082\u4fe1\u983c\u3055\u308c\u3084\u3059\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
5. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/p>\n
\u6226\u7565<\/p>\n
\u696d\u754c\u5185\u3067\u5f71\u97ff\u529b\u3092\u6301\u3064\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u63d0\u643a\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u5e83\u3052\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u65e2\u306b\u78ba\u7acb\u3055\u308c\u305f\u4fe1\u983c\u95a2\u4fc2\u3092\u6301\u3064\u30d5\u30a9\u30ed\u30ef\u30fc\u5c64\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u81ea\u7136\u306a\u5f62\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
6. \u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u89e3\u6790\u3068\u6700\u9069\u5316<\/p>\n
\u6226\u7565<\/p>\n
Facebook\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u6295\u7a3f\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u3092\u8abf\u6574\u3057\u3001\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u6c42\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
Facebook\u306e\u8a73\u7d30\u306a\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u6226\u7565\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u660e\u78ba\u306b\u628a\u63e1\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u306b\u914d\u5206\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
7. \u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0<\/p>\n
\u6226\u7565<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u306e\u80cc\u666f\u3001\u30df\u30c3\u30b7\u30e7\u30f3\u3001\u4fa1\u5024\u89b3\u3092\u4f1d\u3048\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f5c\u6210\u3057\u3001\u5b9a\u671f\u7684\u306b\u767a\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u30d3\u30b8\u30e5\u30a2\u30eb\u3084\u52d5\u753b\u3092\u6d3b\u7528\u3057\u3066\u3001\u9b45\u529b\u7684\u3067\u5171\u611f\u3092\u547c\u3076\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u69cb\u7bc9\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u3057\u307e\u3059\u3002<\/p>\n
\u611f\u60c5\u306b\u8a34\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3060\u3051\u3067\u306a\u304f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
8. \u5730\u57df\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/p>\n
\u6226\u7565<\/p>\n
\u5730\u57df\u3054\u3068\u306e\u7279\u6027\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5e83\u544a\u3092\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n
\u30a4\u30d9\u30f3\u30c8\u60c5\u5831\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5730\u57df\u9650\u5b9a\u3067\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5730\u57df\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u5730\u57df\u306b\u7279\u5316\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u308b\u305f\u3081\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u5730\u57df\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u304a\u3051\u308b\u8a8d\u77e5\u5ea6\u304c\u9ad8\u307e\u308b\u3053\u3068\u3067\u3001\u53e3\u30b3\u30df\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
Facebook\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u306e\u7cbe\u5bc6\u306a\u8a2d\u8a08\u3001\u5b9a\u671f\u7684\u304b\u3064\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6295\u7a3f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fc3\u9032\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u89e3\u6790\u3068\u6700\u9069\u5316\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3001\u305d\u3057\u3066\u5730\u57df\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u591a\u89d2\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001Facebook\u306e\u8c4a\u5bcc\u306a\u6a5f\u80fd\u3068\u81a8\u5927\u306a\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u5411\u4e0a\u3055\u305b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u5f37\u56fa\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7bc9\u304f\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
**Twitter\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u52b9\u679c\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u56f3\u308b\u65b9\u6cd5\u306f\u4f55\u3067\u3059\u304b\uff1f**
\nTwitter\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u52b9\u679c\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u56f3\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306b\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u591a\u304f\u306e\u6210\u529f\u4e8b\u4f8b\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3<\/p>\n
\u5206\u6790\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u307e\u305a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u6027\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u3001\u8208\u5473\u95a2\u5fc3\u306a\u3069\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3084\u3001\u5f7c\u3089\u304c\u95a2\u5fc3\u3092\u6301\u3064\u30c8\u30d4\u30c3\u30af\u3001\u4f7f\u7528\u3059\u308b\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/p>\n
Twitter Analytics\u3084\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30c4\u30fc\u30eb\uff08\u4f8b\u3000Hootsuite\u3001Sprout Social\uff09\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u50be\u5411\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
2. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u591a\u69d8\u6027<\/p>\n
\u4fa1\u5024\u3042\u308b\u60c5\u5831\u306e\u63d0\u4f9b<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3084\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u696d\u754c\u306e\u6700\u65b0\u30cb\u30e5\u30fc\u30b9\u3001\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9\u3001\u88fd\u54c1\u306e\u88cf\u8a71\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528<\/p>\n
\u30c4\u30a4\u30fc\u30c8\u306b\u753b\u50cf\u3001\u52d5\u753b\u3001GIF\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u8996\u899a\u7684\u306a\u9b45\u529b\u3092\u9ad8\u3081\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30c6\u30ad\u30b9\u30c8\u306e\u307f\u306e\u30c4\u30a4\u30fc\u30c8\u306b\u6bd4\u3079\u3066\u7d04150%\u9ad8\u3044\u30ea\u30c4\u30a4\u30fc\u30c8\u7387\u3092\u6301\u3064\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08Source Twitter\u516c\u5f0f\u30ec\u30dd\u30fc\u30c8\uff09\u3002<\/p>\n
\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u5fe0\u8aa0\u5fc3\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
3. \u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u52b9\u679c\u7684\u306a\u4f7f\u7528<\/p>\n
\u95a2\u9023\u6027\u306e\u3042\u308b\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u9078\u5b9a<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u3088\u304f\u4f7f\u7528\u3059\u308b\u3001\u307e\u305f\u306f\u691c\u7d22\u3059\u308b\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u5e83\u7bc4\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u5c02\u7528\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u4f5c\u6210<\/p>\n
\u72ec\u81ea\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f5c\u6210\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30a4\u30d9\u30f3\u30c8\u3067\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
4. \u6295\u7a3f\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6<\/p>\n
\u6700\u9069\u306a\u6295\u7a3f\u6642\u9593\u306e\u7279\u5b9a<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u6700\u3082\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u6642\u9593\u5e2f\u306b\u6295\u7a3f\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u306e\u5834\u5408\u3001\u5e73\u65e5\u306e\u663c\u4f11\u307f\u3084\u5915\u65b9\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u6295\u7a3f\u983b\u5ea6\u306e\u7dad\u6301<\/p>\n
\u904e\u5270\u306a\u6295\u7a3f\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u75b2\u308c\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u9069\u5ea6\u306a\u983b\u5ea6\u3092\u4fdd\u3061\u307e\u3059\u3002<\/p>\n
\u4e00\u822c\u7684\u306b\u306f\u30011\u65e5\u3042\u305f\u308a\u6570\u56de\u306e\u6295\u7a3f\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u304c\u3001\u696d\u754c\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3088\u3063\u3066\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
5. \u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u7a4d\u6975\u7684\u306a\u4ea4\u6d41<\/p>\n
\u8fd4\u4fe1\u3068\u30ea\u30c4\u30a4\u30fc\u30c8<\/p>\n
\u30d5\u30a9\u30ed\u30ef\u30fc\u304b\u3089\u306e\u30ea\u30d7\u30e9\u30a4\u3084\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u306f\u8fc5\u901f\u304b\u3064\u4e01\u5be7\u306b\u8fd4\u4fe1\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6df1\u3081\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6295\u7a3f\u3092\u30ea\u30c4\u30a4\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u6295\u7968\u3084\u8cea\u554f\u306e\u6d3b\u7528<\/p>\n
\u30c4\u30a4\u30fc\u30c8\u306b\u6295\u7968\u6a5f\u80fd\u3084\u8cea\u554f\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u610f\u898b\u3092\u5f15\u304d\u51fa\u3057\u3001\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
6. \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30b3\u30f3\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306e\u63d0\u4f9b<\/p>\n
\u30d5\u30a9\u30ed\u30ef\u30fc\u53c2\u52a0\u578b\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30b3\u30f3\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u8cde\u54c1\u3084\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9732\u51fa\u304c\u5897\u52a0\u3057\u3001\u65b0\u898f\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u7372\u5f97\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fc3\u9032<\/p>\n
\u53c2\u52a0\u8005\u306b\u81ea\u5206\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5171\u6709\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u81ea\u7136\u306a\u5f62\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u304c\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n
7. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5354\u529b<\/p>\n
\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u9078\u5b9a<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5f71\u97ff\u529b\u306e\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5354\u529b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5e83\u3081\u3066\u3082\u3089\u3044\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u4fe1\u983c\u6027\u3068\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3044\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5171\u540c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5171\u540c\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u5e83\u7bc4\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
8. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u6226\u7565\u306e\u6700\u9069\u5316<\/p>\n
\u5b9a\u671f\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1<\/p>\n
Twitter Analytics\u3092\u6d3b\u7528\u3057\u3066\u3001\u5404\u30c4\u30a4\u30fc\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30ea\u30fc\u30c1\u3001\u30af\u30ea\u30c3\u30af\u6570\u306a\u3069\u306e\u6307\u6a19\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u6226\u7565\u306e\u8abf\u6574<\/p>\n
\u5206\u6790\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u624b\u6cd5\u3092\u5f37\u5316\u3057\u3001\u52b9\u679c\u304c\u8584\u3044\u90e8\u5206\u306f\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u5e83\u304f\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Twitter\u516c\u5f0f\u306e\u30ec\u30dd\u30fc\u30c8\u3084HubSpot\u3001Buffer\u3068\u3044\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u308b\u7814\u7a76\u3067\u306f\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cd\u8981\u6027\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u5f71\u97ff\u529b\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u305f\u3061\u3082\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u57fa\u306b\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u5897\u52a0\u3001\u305d\u3057\u3066\u6700\u7d42\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3001\u6570\u591a\u304f\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
**Instagram\u3092\u5229\u7528\u3057\u3066\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f**
\nInstagram\u3092\u6d3b\u7528\u3057\u3066\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6226\u7565\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
1. \u4e00\u8cab\u6027\u306e\u3042\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u30c6\u30fc\u30de\u306e\u78ba\u7acb<\/p>\n
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\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u5370\u8c61\u3092\u4e0e\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u30ab\u30e9\u30fc\u30d1\u30ec\u30c3\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a3\u30fc\u30c9\u5168\u4f53\u304c\u7d71\u4e00\u611f\u3092\u6301\u3061\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3060\u3051\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u8b58\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u8907\u6570\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u306b\u304a\u3044\u3066\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u304c\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3068\u4fe1\u983c\u6027\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u9ad8\u54c1\u8cea\u306a\u753b\u50cf\u3068\u52d5\u753b\u306e\u4f7f\u7528<\/p>\n
Instagram\u306f\u8996\u899a\u7684\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308b\u305f\u3081\u3001\u6295\u7a3f\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u9ad8\u89e3\u50cf\u5ea6\u306e\u753b\u50cf\u3084\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306b\u7de8\u96c6\u3055\u308c\u305f\u52d5\u753b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u3092\u5f15\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u81ea\u7136\u5149\u3092\u6d3b\u7528\u3057\u305f\u5199\u771f\u3084\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u7de8\u96c6\u6280\u8853\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u72ec\u81ea\u6027\u3092\u5f37\u8abf\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u591a\u304f\u306e\u7814\u7a76\u3067\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u3068\u30ea\u30fc\u30eb\u306e\u7a4d\u6975\u7684\u306a\u6d3b\u7528<\/p>\n
\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u3084\u30ea\u30fc\u30eb\u306f\u3001\u77ed\u671f\u9593\u3067\u591a\u304f\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u3092\u6d3b\u7528\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u88cf\u5074\u3084\u88fd\u54c1\u306e\u4f7f\u7528\u65b9\u6cd5\u3001\u30e6\u30fc\u30b6\u30fc\u53c2\u52a0\u578b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u89aa\u5bc6\u306a\u95a2\u4fc2\u3092\u7bc9\u3051\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30ea\u30fc\u30eb\u306f\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30ea\u30fc\u30c1\u62e1\u5927\u306b\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 Instagram\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u3068\u30ea\u30fc\u30eb\u306e\u4f7f\u7528\u3092\u63a8\u5968\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u6295\u7a3f\u306e\u8868\u793a\u983b\u5ea6\u304c\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n
4. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u7a4d\u6975\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/p>\n
\u30b3\u30e1\u30f3\u30c8\u3078\u306e\u8fd4\u4fe1\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7a4d\u6975\u7684\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u8cea\u554f\u5f62\u5f0f\u306e\u6295\u7a3f\u3084\u6295\u7968\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53c2\u52a0\u3092\u4fc3\u3059\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u3001Instagram\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u304a\u3044\u3066\u512a\u9047\u3055\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3044\u3068\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u5fe0\u8aa0\u5fc3\u304c\u9ad8\u307e\u308a\u3001\u53e3\u30b3\u30df\u52b9\u679c\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
5. \u9069\u5207\u306a\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u6d3b\u7528<\/p>\n
\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6295\u7a3f\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u5c02\u7528\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f5c\u6210\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u4f7f\u7528\u3092\u4fc3\u3059\u3053\u3068\u3067\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u5f62\u6210\u3084\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5897\u52a0\u3092\u56f3\u308c\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u4eba\u6c17\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3068\u30cb\u30c3\u30c1\u306a\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5e45\u5e83\u3044\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u898f\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u7372\u5f97\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
6. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5f71\u97ff\u529b\u306e\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3001\u65b0\u898f\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u7372\u5f97\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5e83\u7bc4\u306a\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9ad8\u3044ROI\u304c\u671f\u5f85\u3067\u304d\u308b\u6226\u7565\u3068\u3057\u3066\u591a\u304f\u306e\u4f01\u696d\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
7. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u6d3b\u7528<\/p>\n
Instagram Insights\u3084\u305d\u306e\u4ed6\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6700\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f97\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u57fa\u3065\u3044\u3066\u3001\u6295\u7a3f\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u5185\u5bb9\u3092\u6700\u9069\u5316\u3057\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7d99\u7d9a\u7684\u306b\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
8. \u5b9a\u671f\u7684\u3067\u8a08\u753b\u7684\u306a\u6295\u7a3f<\/p>\n
\u4e00\u8cab\u3057\u305f\u6295\u7a3f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u671f\u5f85\u611f\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u611f\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u6295\u7a3f\u30ab\u30ec\u30f3\u30c0\u30fc\u3092\u4f5c\u6210\u3057\u3001\u91cd\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a08\u753b\u7684\u306b\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u5b9a\u671f\u7684\u306a\u6295\u7a3f\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3057\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u4e0a\u306e\u512a\u9047\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
9. \u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u4f1d\u9054<\/p>\n
\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u89b3\u3084\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u5f62\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u305f\u6295\u7a3f\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5171\u611f\u3092\u547c\u3073\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u89aa\u8fd1\u611f\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u611f\u60c5\u306b\u8a34\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
10. \u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09\u306e\u6d3b\u7528<\/p>\n
\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u6295\u7a3f\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30b7\u30a7\u30a2\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u4e00\u4f53\u611f\u3092\u91b8\u6210\u3057\u307e\u3059\u3002<\/p>\n
UGC\u306f\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u81ea\u7136\u306a\u5f62\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u7d39\u4ecb\u3059\u308b\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308b\u8aac\u5f97\u529b\u304c\u5f37\u3044\u3053\u3068\u304c\u591a\u304f\u306e\u8abf\u67fb\u3067\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
Instagram\u3092\u6d3b\u7528\u3057\u3066\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u30c6\u30fc\u30de\u306e\u78ba\u7acb\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4fc3\u9032\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6226\u7565\u306e\u5b9f\u65bd\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u7dcf\u5408\u7684\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3068\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
**\u5404\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9023\u643a\u3055\u305b\u3066\u7dcf\u5408\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\uff1f**
\n\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001Facebook\u3001Twitter\u3001Instagram\u306a\u3069\u306e\u5404\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u52b9\u679c\u7684\u306b\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7d71\u5408\u3057\u3066\u7dcf\u5408\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u78ba\u7acb<\/p>\n
\u65b9\u6cd5<\/p>\n
\u3059\u3079\u3066\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u7d71\u4e00\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u30ed\u30b4\u3001\u30ab\u30e9\u30fc\u3001\u30c8\u30fc\u30f3\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u3082\u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u8b58\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u611f\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u3057\u307e\u3059\u3002<\/p>\n
\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u7d71\u4e00\u3055\u308c\u305f\u30d3\u30b8\u30e5\u30a2\u30eb\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5f37\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\uff08Keller, 2013\uff09\u3002<\/p>\n
2. \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6700\u9069\u5316<\/p>\n
\u65b9\u6cd5<\/p>\n
\u5404\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7279\u6027\u3084\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Instagram\u3067\u306f\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e2d\u5fc3\u306b\u3001Twitter\u3067\u306f\u77ed\u6587\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u767a\u4fe1\u3001Facebook\u3067\u306f\u8a73\u7d30\u306a\u6295\u7a3f\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u7570\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u306a\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\uff08Kaplan & Haenlein, 2010\uff09\u3002<\/p>\n
3. \u30af\u30ed\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5<\/p>\n
\u7570\u306a\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9593\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u76f8\u4e92\u306b\u5ba3\u4f1d\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Instagram\u3067\u6295\u7a3f\u3057\u305f\u753b\u50cf\u3092Facebook\u3084Twitter\u3067\u3082\u30b7\u30a7\u30a2\u3057\u305f\u308a\u3001Twitter\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092Instagram\u3067\u544a\u77e5\u3059\u308b\u306a\u3069\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30af\u30ed\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u7570\u306a\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9732\u51fa\u304c\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u3068\u63a5\u89e6\u3059\u308b\u3053\u3068\u3067\u3001\u8a8d\u77e5\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\uff08Mangold & Faulds, 2009\uff09\u3002<\/p>\n
4. \u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u63d0\u4f9b<\/p>\n
\u65b9\u6cd5<\/p>\n
\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9593\u3067\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u7d71\u4e00\u3057\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u79fb\u884c\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u7d71\u4e00\u3057\u3001\u30ea\u30f3\u30af\u3092\u76f8\u4e92\u306b\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5bb9\u6613\u306b\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u89aa\u8fd1\u611f\u3092\u9ad8\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4e0e\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u4e00\u8cab\u3057\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5f62\u6210\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\uff08Pauwels, C\u00f4t\u00e9, & Verhoef, 2010\uff09\u3002<\/p>\n
5. \u30c7\u30fc\u30bf\u3068\u5206\u6790\u306e\u7d71\u5408\u6d3b\u7528<\/p>\n
\u65b9\u6cd5<\/p>\n
\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u7dcf\u5408\u7684\u306a\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u3001\u6700\u9069\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u6700\u3082\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u6700\u5927\u5316\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\uff08Chaffey & Ellis-Chadwick, 2019\uff09\u3002<\/p>\n
6. \u7d71\u4e00\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5c55\u958b<\/p>\n
\u65b9\u6cd5<\/p>\n
\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u7d71\u4e00\u3055\u308c\u305f\u30c6\u30fc\u30de\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6301\u3064\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u65b0\u88fd\u54c1\u306e\u30ed\u30fc\u30f3\u30c1\u306b\u5408\u308f\u305b\u3066\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u540c\u3058\u30c6\u30fc\u30de\u3092\u4f1d\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u7d71\u4e00\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u3064\u3064\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7279\u6027\u3092\u6d3b\u304b\u3057\u305f\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3068\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u5897\u5927\u3057\u307e\u3059\uff08Tuten & Solomon, 2017\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u5404\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u52b9\u679c\u7684\u306b\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u7dcf\u5408\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u78ba\u7acb\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6700\u9069\u5316\u3001\u30af\u30ed\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u63d0\u4f9b\u3001\u30c7\u30fc\u30bf\u3068\u5206\u6790\u306e\u7d71\u5408\u6d3b\u7528\u3001\u305d\u3057\u3066\u7d71\u4e00\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5c55\u958b\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u76f8\u4e92\u306b\u88dc\u5b8c\u3057\u5408\u3044\u306a\u304c\u3089\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u53c2\u8003\u6587\u732e<\/p>\n
Keller, K. L. (2013). Strategic Brand Management. Pearson Education.
\nKaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.
\nMangold, W. G., & Faulds, D. J. (2009). Social media The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.
\nPauwels, K., C\u00f4t\u00e9, I., & Verhoef, P. C. (2010). How to tackle multi-channel attribution An empirical examination and comparison of model-based approaches. Journal of Marketing Research, 47(1), 2-18.
\nChaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.
\nTuten, T. L., & Solomon, M. R. (2017). Social Media Marketing. Sage Publications.<\/p>\n
\u3010\u8981\u7d04\u3011
\nFacebook\u3067\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6226\u7565\u304c\u6709\u52b9\u3067\u3059\u3002\u307e\u305a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u5b9a\u671f\u7684\u3067\u4e00\u8cab\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6295\u7a3f\u306b\u3088\u308a\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u307e\u3059\u3002\u6700\u5f8c\u306b\u3001\u30af\u30a4\u30ba\u3084\u30e9\u30a4\u30d6\u914d\u4fe1\u306a\u3069\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
**Facebook\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u6709\u52b9\u3067\u3059\u304b\uff1f** Facebook\u306f\u4e16\u754c\u4e2d\u3067\u6570\u5341\u5104\u4eba\u304c\u5229\u7528\u3059\u308b\u4e3b\u8981\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-1998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shukyaku"},"_links":{"self":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1998"}],"version-history":[{"count":0,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/1998\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}