**\u6f5c\u5728\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u3069\u306e\u3088\u3046\u306b\u628a\u63e1\u3059\u308c\u3070\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4f5c\u6210\u3067\u304d\u308b\u306e\u304b\uff1f**
\n\u6709\u76ca\u3067\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u30fb\u914d\u4fe1\u3057\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u6f5c\u5728\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u52b9\u679c\u7684\u306b\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u5e02\u5834\u8abf\u67fb\u306e\u5b9f\u65bd<\/p>\n
\u65b9\u6cd5
\n– \u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u76f4\u63a5\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n
– \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u958b\u50ac\u3057\u3001\u8907\u6570\u306e\u6f5c\u5728\u9867\u5ba2\u304b\u3089\u591a\u69d8\u306a\u610f\u898b\u3092\u5f15\u304d\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u76f4\u63a5\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u9867\u5ba2\u306e\u771f\u306e\u58f0\u3092\u53cd\u6620\u3057\u3001\u96a0\u308c\u305f\u30cb\u30fc\u30ba\u3084\u671f\u5f85\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b9\u5411\u6027\u3092\u7684\u78ba\u306b\u5b9a\u3081\u308b\u57fa\u790e\u3068\u306a\u308a\u307e\u3059\uff08Kotler & Keller, 2016\uff09\u3002<\/p>\n
2. \u30c7\u30fc\u30bf\u5206\u6790\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5
\n– \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u89e3\u6790\u30c4\u30fc\u30eb\uff08Google Analytics\u306a\u3069\uff09\u3092\u5229\u7528\u3057\u3066\u3001\u8a2a\u554f\u8005\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u4eba\u6c17\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
– \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3084\u8a71\u984c\u306e\u30c8\u30d4\u30c3\u30af\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
– \u9867\u5ba2\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u8cfc\u5165\u5c65\u6b74\u3001\u95b2\u89a7\u5c65\u6b74\u306a\u3069\uff09\u3092\u5206\u6790\u3057\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5ba2\u89b3\u7684\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u3001\u611f\u899a\u306b\u983c\u308b\u3088\u308a\u3082\u7cbe\u5ea6\u306e\u9ad8\u3044\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u304c\u53ef\u80fd\u3067\u3059\uff08Chaffey & Ellis-Chadwick, 2019\uff09\u3002<\/p>\n
3. \u30d0\u30a4\u30e4\u30fc\u30d1\u30fc\u30bd\u30ca\u306e\u4f5c\u6210<\/p>\n
\u65b9\u6cd5
\n– \u4ee3\u8868\u7684\u306a\u9867\u5ba2\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u8907\u6570\u4f5c\u6210\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30da\u30eb\u30bd\u30ca\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u8a73\u7d30\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
– \u30da\u30eb\u30bd\u30ca\u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u5f62\u5f0f\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u306f\u3001\u5177\u4f53\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u3092\u63cf\u304f\u3053\u3068\u3067\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3092\u53ef\u80fd\u306b\u3057\u3001\u9867\u5ba2\u3068\u306e\u5171\u611f\u3092\u9ad8\u3081\u307e\u3059\uff08Cooper, 1999\uff09\u3002<\/p>\n
4. \u7af6\u5408\u4ed6\u793e\u306e\u5206\u6790<\/p>\n
\u65b9\u6cd5
\n– \u7af6\u5408\u4ed6\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
– \u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3057\u3001\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u53cd\u6620\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u4e89\u74b0\u5883\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u72ec\u81ea\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\uff08Porter, 1980\uff09\u3002<\/p>\n
5. \u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u4ea4\u6d41<\/p>\n
\u65b9\u6cd5
\n– \u30b3\u30e1\u30f3\u30c8\u6b04\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u304b\u3089\u306e\u610f\u898b\u3084\u8cea\u554f\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n
– \u30a6\u30a7\u30d3\u30ca\u30fc\u3084\u30e9\u30a4\u30d6\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u958b\u50ac\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3064\u3064\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30cb\u30fc\u30ba\u628a\u63e1\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\uff08Rogers, 2003\uff09\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u6f5c\u5728\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u591a\u89d2\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u5e02\u5834\u8abf\u67fb\u3084\u30c7\u30fc\u30bf\u5206\u6790\u3001\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u3001\u7af6\u5408\u5206\u6790\u3001\u305d\u3057\u3066\u76f4\u63a5\u7684\u306a\u4ea4\u6d41\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u9867\u5ba2\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3001\u4fe1\u983c\u3092\u7bc9\u304f\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
**\u3069\u306e\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u306e\u304b\uff1f**
\n\u6709\u76ca\u3067\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u30fb\u914d\u4fe1\u3059\u308b\u3053\u3068\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30bf\u30a4\u30d7\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u3001\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u3082\u8ff0\u3079\u307e\u3059\u3002<\/p>\n
1. \u6559\u80b2\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\uff08Educational Content\uff09<\/p>\n
\u6982\u8981<\/p>\n
\u6559\u80b2\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3084\u77e5\u8b58\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001e\u30d6\u30c3\u30af\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u52d5\u753b\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u3068\u6839\u62e0<\/p>\n
\u6d88\u8cbb\u8005\u306f\u8cfc\u5165\u524d\u306b\u5341\u5206\u306a\u60c5\u5831\u3092\u6c42\u3081\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6559\u80b2\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u4f01\u696d\u304c\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001HubSpot\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u8cea\u306e\u9ad8\u3044\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u30ea\u30fc\u30c9\u306e\u751f\u6210\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08HubSpot, 2023\uff09\u3002<\/p>\n
2. \u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u30fb\u30c6\u30b9\u30c6\u30a3\u30e2\u30cb\u30a2\u30eb\uff08Customer Reviews and Testimonials\uff09<\/p>\n
\u6982\u8981<\/p>\n
\u5b9f\u969b\u306e\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002<\/p>\n
\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u88fd\u54c1\u30da\u30fc\u30b8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u3088\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u3068\u6839\u62e0<\/p>\n
\u4ed6\u8005\u306e\u7d4c\u9a13\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u306f\u3001\u4fe1\u983c\u69cb\u7bc9\u306b\u304a\u3044\u3066\u5f37\u529b\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
Nielsen\u306e\u8abf\u67fb\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u7d0492\uff05\u304c\u30c6\u30b9\u30c6\u30a3\u30e2\u30cb\u30a2\u30eb\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u4fe1\u983c\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Nielsen, 2022\uff09\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fe1\u983c\u6027\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\uff08Storytelling\uff09<\/p>\n
\u6982\u8981<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u306e\u7269\u8a9e\u3084\u30df\u30c3\u30b7\u30e7\u30f3\u3001\u30d3\u30b8\u30e7\u30f3\u3092\u8a9e\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002<\/p>\n
\u30d3\u30c7\u30aa\u3001\u30d6\u30ed\u30b0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6295\u7a3f\u306a\u3069\u69d8\u3005\u306a\u5f62\u5f0f\u3067\u5c55\u958b\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u3068\u6839\u62e0<\/p>\n
\u611f\u60c5\u306b\u8a34\u3048\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u3001\u9867\u5ba2\u3068\u306e\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n
Harvard Business Review\u306b\u3088\u308b\u3068\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308b\u4f01\u696d\u306f\u3001\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u5fe0\u8aa0\u5ea6\u304c\u5411\u4e0a\u3059\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Harvard Business Review, 2021\uff09\u3002<\/p>\n
4. \u5c02\u9580\u7684\u306a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff08Case Studies\uff09<\/p>\n
\u6982\u8981<\/p>\n
\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u52b9\u679c\u3092\u5177\u4f53\u7684\u306b\u793a\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002<\/p>\n
\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3084\u7d50\u679c\u3092\u542b\u3080\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n
\u52b9\u679c\u3068\u6839\u62e0<\/p>\n
\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306f\u3001\u5b9f\u969b\u306e\u5c0e\u5165\u4e8b\u4f8b\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4fe1\u983c\u6027\u3068\u5b9f\u7e3e\u3092\u8a3c\u660e\u3057\u307e\u3059\u3002<\/p>\n
Forrester Research\u306e\u8abf\u67fb\u3067\u306f\u3001B2B\u4f01\u696d\u306b\u304a\u3044\u3066\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u898b\u8fbc\u307f\u5ba2\u306e\u4fe1\u983c\u3092\u9ad8\u3081\u3001\u8cfc\u5165\u610f\u6b32\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\uff08Forrester Research, 2022\uff09\u3002<\/p>\n
5. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Influencer Marketing\uff09<\/p>\n
\u6982\u8981<\/p>\n
\u696d\u754c\u3067\u4fe1\u983c\u3055\u308c\u3066\u3044\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u901a\u3058\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6295\u7a3f\u3001\u30ec\u30d3\u30e5\u30fc\u52d5\u753b\u3001\u5171\u540c\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u3068\u6839\u62e0<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u63a8\u85a6\u306f\u3001\u305d\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u5bfe\u3057\u3066\u4fe1\u983c\u6027\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n
Statista\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e\u7d0430\uff05\u304c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6295\u8cc7\u3055\u308c\u3001\u305d\u306e\u52b9\u679c\u3068\u3057\u3066\u9ad8\u3044\u4fe1\u983c\u6027\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Statista, 2023\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u306f\u3001\u6559\u80b2\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u30fb\u30c6\u30b9\u30c6\u30a3\u30e2\u30cb\u30a2\u30eb\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n
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\u6839\u62e0\u3068\u3057\u3066\u3001\u5404\u7a2e\u8abf\u67fb\u3084\u7814\u7a76\u7d50\u679c\u304c\u3053\u308c\u3089\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6709\u52b9\u6027\u3092\u88cf\u4ed8\u3051\u3066\u304a\u308a\u3001\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u3082\u6210\u529f\u4e8b\u4f8b\u304c\u591a\u6570\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
**\u3069\u306e\u3088\u3046\u306a\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308c\u3070\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u306e\u304b\uff1f**
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8907\u6570\u306e\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u3092\u6226\u7565\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u4e3b\u8981\u306a\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u3068\u305d\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3001\u305d\u3057\u3066\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5e45\u5e83\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u5f37\u529b\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
– Facebook \u5e45\u5e83\u3044\u5e74\u9f62\u5c64\u306b\u30ea\u30fc\u30c1\u53ef\u80fd\u3067\u3001\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u6301\u3064\u305f\u3081\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u306b\u5411\u3051\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
– Instagram \u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e3b\u6d41\u3067\u3001\u7279\u306b\u82e5\u5e74\u5c64\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u95a2\u9023\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u3084\u30ea\u30fc\u30eb\u306a\u3069\u591a\u69d8\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u9b45\u529b\u3067\u3059\u3002<\/p>\n
– Twitter \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u60c5\u5831\u306e\u767a\u4fe1\u306b\u5f37\u307f\u304c\u3042\u308a\u3001\u30cb\u30e5\u30fc\u30b9\u3084\u30a4\u30d9\u30f3\u30c8\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
– LinkedIn B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6700\u9069\u3067\u3001\u5c02\u9580\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u696d\u754c\u30cb\u30e5\u30fc\u30b9\u306e\u5171\u6709\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5229\u7528\u8005\u6570\u306f\u5e74\u3005\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u4f8b\u3048\u3070Facebook\u306f\u5168\u4e16\u754c\u3067\u7d0430\u5104\u4eba\u306e\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3092\u8a87\u308a\u307e\u3059\uff082023\u5e74\u30c7\u30fc\u30bf\uff09\u3002<\/p>\n
\u307e\u305f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306e\u7279\u6027\u3092\u6d3b\u304b\u3059\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
2. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
SEO\u3092\u6d3b\u7528\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u7136\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u3092\u5897\u3084\u305b\u307e\u3059\u3002<\/p>\n
\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9577\u671f\u7684\u306b\u5b89\u5b9a\u3057\u305f\u30ea\u30fc\u30c1\u3092\u7372\u5f97\u3059\u308b\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Google\u306e\u691c\u7d22\u7d50\u679c\u306b\u304a\u3044\u3066\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4e3b\u8981\u306a\u6e90\u6cc9\u3067\u3042\u308a\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3068\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u691c\u7d22\u9806\u4f4d\u3092\u5411\u4e0a\u3055\u305b\u3001\u7d50\u679c\u3068\u3057\u3066\u30ea\u30fc\u30c1\u306e\u62e1\u5927\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
3. \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u30e1\u30fc\u30eb\u306f\u76f4\u63a5\u7684\u304b\u3064\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u5b9a\u671f\u7684\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u901a\u3058\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u9ad8\u3044ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u304c\u671f\u5f85\u3067\u304d\u308b\u624b\u6cd5\u3068\u3055\u308c\u3066\u304a\u308a\u30011\u30c9\u30eb\u3042\u305f\u308a\u7d0442\u30c9\u30eb\u306e\u30ea\u30bf\u30fc\u30f3\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\uff08DMA, 2023\uff09\u3002<\/p>\n
4. \u52d5\u753b\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/p>\n
YouTube\u3084TikTok\u306a\u3069\u306e\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u8996\u899a\u7684\u304b\u3064\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u6709\u529b\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002<\/p>\n
\u7279\u306b\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306fSNS\u30b7\u30a7\u30a2\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u8a55\u4fa1\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 YouTube\u306f\u4e16\u754c\u306720\u5104\u4eba\u4ee5\u4e0a\u306e\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3092\u6301\u3061\u3001\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4ed6\u306e\u5f62\u5f0f\u306b\u6bd4\u3079\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u9ad8\u3044\u3053\u3068\u304c\u591a\u304f\u306e\u8abf\u67fb\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Cisco, 2023\uff09\u3002<\/p>\n
5. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u5f71\u97ff\u529b\u306e\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u5c64\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u63a8\u85a6\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u4fe1\u983c\u306e\u69cb\u7bc9\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u63a8\u5968\u306f\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u8907\u6570\u306e\u8abf\u67fb\u3067\u78ba\u8a8d\u3055\u308c\u3066\u304a\u308a\u3001\u7279\u306b\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3084Z\u4e16\u4ee3\u306b\u304a\u3044\u3066\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\uff08Business Insider, 2023\uff09\u3002<\/p>\n
6. \u6709\u6599\u5e83\u544a\uff08PPC\uff09<\/p>\n
Google Ads\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306a\u3069\u306e\u6709\u6599\u5e83\u544a\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u304c\u9ad8\u304f\u3001\u8fc5\u901f\u306b\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3059\u308b\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u5373\u52b9\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u6709\u6599\u5e83\u544a\u306f\u8fc5\u901f\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3001ROI\u306e\u6e2c\u5b9a\u3082\u3057\u3084\u3059\u3044\u305f\u3081\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e00\u90e8\u3068\u3057\u3066\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
7. \u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/p>\n
\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306f\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u3001\u901a\u52e4\u6642\u9593\u3084\u904b\u52d5\u6642\u306a\u3069\u306e\u9699\u9593\u6642\u9593\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002<\/p>\n
\u5c02\u9580\u7684\u306a\u5185\u5bb9\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u30ea\u30b9\u30ca\u30fc\u6570\u306f\u5e74\u3005\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u30cb\u30c3\u30c1\u306a\u5e02\u5834\u3084\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u9700\u8981\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\uff08Edison Research, 2023\uff09\u3002<\/p>\n
8. \u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8<\/p>\n
\u30a6\u30a7\u30d3\u30ca\u30fc\u3084\u30e9\u30a4\u30d6\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3092\u53ef\u80fd\u306b\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u5c02\u9580\u77e5\u8b58\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u306f\u53c2\u52a0\u8005\u3068\u306e\u76f4\u63a5\u7684\u306a\u5bfe\u8a71\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u6559\u80b2\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\uff08HubSpot, 2023\uff09\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u5fdc\u3058\u3066\u3001\u8907\u6570\u306e\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u5f37\u307f\u3092\u7406\u89e3\u3057\u3001\u6226\u7565\u7684\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5e83\u7bc4\u304b\u3064\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c1\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u901a\u3058\u3066\u7d99\u7d9a\u7684\u306b\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u6700\u9069\u5316\u3092\u56f3\u308b\u3053\u3068\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n
**\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u901a\u3058\u3066\u6301\u7d9a\u7684\u306a\u4fe1\u983c\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u4f55\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f**
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u901a\u3058\u3066\u6301\u7d9a\u7684\u306a\u4fe1\u983c\u3092\u7bc9\u304f\u305f\u3081\u306b\u91cd\u8981\u306a\u8981\u7d20<\/p>\n
\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306f\u4f01\u696d\u304c\u6f5c\u5728\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u6301\u7d9a\u7684\u306a\u4fe1\u983c\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u7279\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4e00\u8cab\u6027\u3068\u5b9a\u671f\u7684\u306a\u914d\u4fe1<\/p>\n
\u5b9a\u671f\u7684\u306b\u4e00\u8cab\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u4f01\u696d\u306e\u5b58\u5728\u3092\u8a8d\u8b58\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u4fe1\u983c\u611f\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u4e00\u8cab\u6027\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30c8\u30fc\u30f3\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30b9\u30bf\u30a4\u30eb\u304c\u7d71\u4e00\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u4e00\u5b9a\u306e\u983b\u5ea6\u3067\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u4f01\u696d\u304c\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\uff08Content Marketing Institute\uff09\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4e00\u8cab\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3092\u884c\u3046\u4f01\u696d\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u4f01\u696d\u3068\u6bd4\u8f03\u3057\u3066\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3084\u3059\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
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\u6839\u62e0 HubSpot\u306e\u8abf\u67fb\u3067\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u4fe1\u983c\u5ea6\u304c\u9ad8\u304f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u63a8\u5968\u306b\u3064\u306a\u304c\u308b\u50be\u5411\u304c\u5f37\u3044\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u9069\u5408<\/p>\n
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\u3010\u8981\u7d04\u3011
\n\u6f5c\u5728\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u628a\u63e1\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u65b9\u6cd5\u304c\u52b9\u679c\u7684\u3067\u3059\u30021. \u5e02\u5834\u8abf\u67fb\u3067\u76f4\u63a5\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u771f\u306e\u30cb\u30fc\u30ba\u3092\u660e\u78ba\u5316\uff08Kotler & Keller, 2016\uff09\u30022. \u30c7\u30fc\u30bf\u5206\u6790\u3067\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u8208\u5473\u3092\u7279\u5b9a\u3057\uff08Chaffey & Ellis-Chadwick, 2019\uff09\u30013. \u30d0\u30a4\u30e4\u30fc\u30d1\u30fc\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\uff08Cooper, 1999\uff09\u30024. \u7af6\u5408\u5206\u6790\u3067\u5dee\u5225\u5316\u3092\u56f3\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3068\u4fe1\u983c\u69cb\u7bc9\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
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