\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u306f\u4f55\u3067\u3042\u308a\u3001\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u307e\u3059\u304b\uff1f<\/p>\n
\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u30da\u30fc\u30b8\uff08SERP\uff09\u306b\u8868\u793a\u3055\u308c\u308b\u8996\u899a\u7684\u306b\u5f37\u5316\u3055\u308c\u305f\u60c5\u5831\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u901a\u5e38\u306e\u30c6\u30ad\u30b9\u30c8\u30b9\u30cb\u30da\u30c3\u30c8\u3088\u308a\u3082\u591a\u304f\u306e\u60c5\u5831\u304c\u63d0\u4f9b\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8208\u5473\u3092\u6301\u3061\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u661f\u8a55\u4fa1\u3001\u5546\u54c1\u306e\u4fa1\u683c\u3001\u8457\u8005\u60c5\u5831\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u65e5\u6642\u306a\u3069\u304c\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u304c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u60c5\u5831\u304c\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3064\u306e\u304b\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u4f1d\u3048\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001HTML\u306e\u30bf\u30b0\u5185\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3055\u308c\u3066\u304a\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u7279\u5b9a\u306e\u60c5\u5831\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u306e\u3092\u52a9\u3051\u307e\u3059\u3002<\/p>\n
\u8996\u899a\u7684\u52b9\u679c<\/strong>: \u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u3001\u8996\u899a\u7684\u306b\u8c4a\u5bcc\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3064\u3051\u307e\u3059\u3002<\/p>\n \u4f8b\u3048\u3070\u3001\u5546\u54c1\u306b\u5bfe\u3059\u308b\u661f\u8a55\u4fa1\u3084\u4fa1\u683c\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30af\u30ea\u30c3\u30af\u3059\u308b\u524d\u306b\u305d\u306e\u5546\u54c1\u306e\u6982\u8981\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n \u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a<\/strong>: \u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u3088\u3063\u3066\u63d0\u4f9b\u3055\u308c\u308b\u8ffd\u52a0\u60c5\u5831\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n \u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308b\u305f\u3081\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u308b\u7406\u89e3\u306e\u5411\u4e0a<\/strong>: \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3092\u3088\u308a\u6b63\u78ba\u306b\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n \u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u9069\u5207\u306a\u691c\u7d22\u7d50\u679c\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n \u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3059\u308b\u305f\u3081\u306e\u4e3b\u306a\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306b\u52a0\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n Schema.org<\/strong>: \u3053\u308c\u306f\u6700\u3082\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3001Google\u3001Bing\u3001Yahoo!, Yandex\u306b\u3088\u3063\u3066\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n JSON-LD\u3001RDFa\u3001Microdata\u306a\u3069\u306e\u5f62\u5f0f\u3067\u5b9f\u88c5\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n JSON-LD<\/strong>: \u6700\u8fd1\u306e\u63a8\u5968\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3042\u308a\u3001JavaScript\u3092\u7528\u3044\u3066\u30da\u30fc\u30b8\u306e \u4f8b\u3048\u3070\u3001\u672c\u306e\u60c5\u5831\u3092\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u8868\u793a\u3057\u305f\u3044\u5834\u5408\u3001\u6b21\u306e\u3088\u3046\u306aJSON-LD\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n “`json<\/p>\n { “`<\/p>\n \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u516c\u5f0f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/strong>: Google\u306f\u516c\u5f0f\u306b\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u4f5c\u6210\u3068\u6700\u9069\u5316\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u7528\u3044\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n \u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u8868\u793a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n \u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/strong>: \u591a\u6570\u306e\u8abf\u67fb\u3084\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u304c\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n \u3053\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7c21\u5358\u306b\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u3053\u3068\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n \u7d50\u8ad6\u3068\u3057\u3066\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u8996\u899a\u7684\u306b\u76ee\u7acb\u305f\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7406\u89e3\u3092\u52a9\u3051\u308b\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n \u6b63\u3057\u304f\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5927\u304d\u304f\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u3069\u306e\u3088\u3046\u306b\u4f5c\u6210\u3067\u304d\u307e\u3059\u304b\uff1f<\/p>\n \u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u30da\u30fc\u30b8\uff08SERP\uff09\u306b\u304a\u3044\u3066\u3001\u57fa\u672c\u7684\u306a\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3084\u8aac\u660e\u4ee5\u4e0a\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n \u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3088\u308a\u8a73\u7d30\u3067\u95a2\u9023\u6027\u306e\u3042\u308b\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u6570\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u3053\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3092\u300c\u610f\u5473\u7684\u300d\u306b\u6574\u7406\u3057\u3066\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u4f1d\u3048\u308b\u305f\u3081\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3001Google\u306f\u3053\u308c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u60c5\u5831\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n \u4ee5\u4e0b\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306a\u30ac\u30a4\u30c9\u3067\u3059\u3002<\/p>\n Schema.org \u306e\u5229\u7528<\/strong> \u3053\u306e\u8a9e\u5f59\u306f\u3001Google\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u3063\u3066\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n \u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u5bfe\u8c61\u3068\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u9069\u5207\u306a\u30b9\u30ad\u30fc\u30de\u30bf\u30a4\u30d7\u3092\u9078\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n 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CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306e\u5411\u4e0a<\/p>\n \u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3092\u4e00\u76ee\u3067\u7406\u89e3\u3067\u304d\u308b\u305f\u3081\u3001\u4ed6\u306e\u901a\u5e38\u306e\u30ea\u30b9\u30c8\u3088\u308a\u3082\u76ee\u7acb\u3061\u307e\u3059\u3002<\/p>\n \u3053\u308c\u306b\u3088\u308a\u3001\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u304c\u5411\u4e0a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n Google\u306e\u30ea\u30b5\u30fc\u30c1\u3067\u3082\u3001\u8996\u899a\u7684\u306a\u60c5\u5831\u63d0\u4f9b\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3084\u3059\u304f\u3001\u7d50\u679c\u3068\u3057\u3066CTR\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n 2. \u691c\u7d22\u7d50\u679c\u3067\u306e\u7af6\u4e89\u529b\u5f37\u5316<\/p>\n 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