\u8a08\u753b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306f\u3069\u306e\u3088\u3046\u306b\u96c6\u5ba2\u3092\u4fc3\u9032\u3059\u308b\u306e\u304b\uff1f
\n\u8a08\u753b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306f\u3001\u96c6\u5ba2\u3092\u52b9\u679c\u7684\u306b\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u305d\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u4e00\u8cab\u6027\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u767a\u4fe1<\/p>\n
\u65b9\u6cd5\u3000
\n\u8a08\u753b\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u30fb\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u4fa1\u5024\u89b3\u3092\u4e00\u8cab\u3057\u3066\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3068\u4fe1\u983c\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\n\u4e00\u8cab\u6027\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f62\u6210\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Source Nielsen Global Trust in Advertising Report, 2023\uff09\u3002<\/p>\n
2. SEO\u5bfe\u7b56\u306b\u3088\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0<\/p>\n
\u65b9\u6cd5\u3000
\n\u8a08\u753b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3067\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3092\u57fa\u306bSEO\u6700\u9069\u5316\u3055\u308c\u305f\u8a18\u4e8b\u3084\u30d6\u30ed\u30b0\u3092\u5b9a\u671f\u7684\u306b\u516c\u958b\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u5411\u4e0a\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\nGoogle\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001SEO\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9577\u671f\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0\u306b\u5bc4\u4e0e\u3057\u3001\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3064\u3064\u9ad8\u54c1\u8cea\u306a\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\uff08Source Google Search Engine Optimization (SEO) Starter Guide, 2023\uff09\u3002<\/p>\n
3. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9023\u643a\u306b\u3088\u308b\u62e1\u6563\u52b9\u679c<\/p>\n
\u65b9\u6cd5\u3000
\n\u8a08\u753b\u7684\u306b\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u6226\u7565\u7684\u306b\u914d\u4fe1\u3057\u3001\u30b7\u30a7\u30a2\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u306e\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\n\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u306e\u30b7\u30a7\u30a2\u306f\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u53e3\u30b3\u30df\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
HubSpot\u306e\u8abf\u67fb\u3067\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u52b9\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Source HubSpot State of Marketing Report, 2023\uff09\u3002<\/p>\n
4. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210<\/p>\n
\u65b9\u6cd5\u3000
\n\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5f62\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u66f4\u65b0\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30d4\u30fc\u30c8\u8a2a\u554f\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\n\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u5fe0\u8aa0\u5fc3\u304c\u5f37\u304f\u306a\u308a\u3001\u53e3\u30b3\u30df\u3084\u30ea\u30d5\u30a1\u30e9\u30eb\u3092\u901a\u3058\u3066\u65b0\u898f\u9867\u5ba2\u3092\u7d39\u4ecb\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
Content Marketing Institute\u306e\u8abf\u67fb\u3067\u306f\u3001\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6301\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u4f4e\u6e1b\u3059\u308b\u52b9\u679c\u304c\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Source Content Marketing Institute, 2023\uff09\u3002<\/p>\n
5. \u6559\u80b2\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308b\u5c02\u9580\u6027\u306e\u30a2\u30d4\u30fc\u30eb<\/p>\n
\u65b9\u6cd5\u3000
\n\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3084\u30ce\u30a6\u30cf\u30a6\u3092\u63d0\u4f9b\u3059\u308b\u6559\u80b2\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a08\u753b\u7684\u306b\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5c02\u9580\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3001\u4fe1\u983c\u3092\u7372\u5f97\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000
\n\u6559\u80b2\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u9ad8\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3068\u3057\u3066\u8a8d\u8b58\u3055\u305b\u307e\u3059\u3002<\/p>\n
DemandGen\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6559\u80b2\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u9ad8\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\uff08Source DemandGen Report, 2023\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u8a08\u753b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u7dad\u6301\u3001SEO\u306b\u3088\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u62e1\u6563\u52b9\u679c\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u3001\u305d\u3057\u3066\u5c02\u9580\u6027\u306e\u30a2\u30d4\u30fc\u30eb\u3092\u901a\u3058\u3066\u3001\u52b9\u679c\u7684\u306b\u96c6\u5ba2\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u624b\u6cd5\u306f\u3001\u8907\u6570\u306e\u8abf\u67fb\u7d50\u679c\u3084\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u306b\u88cf\u4ed8\u3051\u3089\u308c\u3066\u304a\u308a\u3001\u6226\u7565\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u73fe\u4ee3\u306e\u96c6\u5ba2\u65b9\u6cd5\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u304b\uff1f
\n\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u3001\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u3082\u8ff0\u3079\u307e\u3059\u3002<\/p>\n
1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u660e\u78ba\u5316<\/p>\n
\u5fc5\u8981\u6027 \u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8ab0\u306b\u5411\u3051\u3089\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30c8\u30fc\u30f3\u3001\u63d0\u4f9b\u3059\u308b\u60c5\u5831\u306e\u7a2e\u985e\u3092\u6c7a\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u57fa\u76e4\u3067\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\uff09\u3002<\/p>\n
\u5177\u4f53\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u304c\u9ad8\u307e\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
2. \u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a<\/p>\n
\u5fc5\u8981\u6027 \u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u65b9\u5411\u6027\u304c\u5b9a\u307e\u308a\u3001\u52b9\u679c\u6e2c\u5b9a\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3001\u9867\u5ba2\u7dad\u6301\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 SMART\uff08Specific, Measurable, Achievable, Relevant, Time-bound\uff09\u76ee\u6a19\u8a2d\u5b9a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u5177\u4f53\u6027\u3068\u6e2c\u5b9a\u53ef\u80fd\u6027\u3092\u63d0\u4f9b\u3057\u3001\u6226\u7565\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u57fa\u6e96\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u591a\u69d8\u6027<\/p>\n
\u5fc5\u8981\u6027 \u9ad8\u54c1\u8cea\u3067\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u4ed8\u3051\u3001\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n
\u8a18\u4e8b\u3001\u52d5\u753b\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306a\u3069\u3001\u7570\u306a\u308b\u5f62\u5f0f\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7814\u7a76\u306b\u3088\u308c\u3070\u3001\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u306f\u7570\u306a\u308b\u5b66\u7fd2\u30b9\u30bf\u30a4\u30eb\u3084\u6d88\u8cbb\u7fd2\u6163\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u7bc4\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\uff08Content Marketing Institute\uff09\u3002<\/p>\n
4. \u9069\u5207\u306a\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u5b9a<\/p>\n
\u5fc5\u8981\u6027 \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u983b\u7e41\u306b\u5229\u7528\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u3073\u3001\u52b9\u679c\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
SNS\u3001\u30d6\u30ed\u30b0\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306f\u3001\u6d88\u8cbb\u8005\u304c\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u3068\u63a5\u89e6\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u3001\u7d71\u5408\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\uff08Omni-Channel Marketing\uff09\u3002<\/p>\n
5. \u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u306e\u4f5c\u6210<\/p>\n
\u5fc5\u8981\u6027 \u8a08\u753b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u7acb\u3066\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6e96\u5099\u30fb\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30b3\u30f3\u30b9\u30bf\u30f3\u30c8\u306a\u60c5\u5831\u63d0\u4f9b\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u306e\u6d3b\u7528\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u3001\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u5b63\u7bc0\u6027\u3084\u30c8\u30ec\u30f3\u30c9\u306b\u5408\u308f\u305b\u305f\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u914d\u4fe1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\uff08HubSpot\u8abf\u67fb\uff09\u3002<\/p>\n
6. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/p>\n
\u5fc5\u8981\u6027 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u3001\u6210\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u30a2\u30af\u30bb\u30b9\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u3001\u6226\u7565\u306e\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u52b9\u679c\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u3048\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u914d\u5206\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
Google Analytics\u3084SNS\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u3089\u308c\u307e\u3059\uff08Big Data\u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3002<\/p>\n
7. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u9069\u5fdc<\/p>\n
\u5fc5\u8981\u6027 \u5e02\u5834\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u67d4\u8edf\u306b\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n
\u30c8\u30ec\u30f3\u30c9\u306e\u5909\u5316\u3084\u65b0\u3057\u3044\u6280\u8853\u306e\u5c0e\u5165\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u5e38\u306b\u52b9\u679c\u7684\u306a\u914d\u4fe1\u304c\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a2\u30b8\u30e3\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8003\u3048\u65b9\u3067\u306f\u3001\u8fc5\u901f\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u4fdd\u3064\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5909\u5316\u3059\u308b\u74b0\u5883\u306b\u9069\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\uff08Agile Marketing\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u660e\u78ba\u5316\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3001\u9ad8\u54c1\u8cea\u304b\u3064\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u9069\u5207\u306a\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u5b9a\u3001\u8a08\u753b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u306e\u4f5c\u6210\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u9069\u5fdc\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u3084\u5b9f\u8df5\u7684\u306a\u8abf\u67fb\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u901a\u3058\u3066\u96c6\u5ba2\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\uff1f
\n\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u3084\u898b\u8fbc\u307f\u5ba2\u306b\u5411\u3051\u3066\u3001\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u3001\u8208\u5473\u3001\u8ab2\u984c\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u8a2d\u8a08\u3055\u308c\u305f\u60c5\u5831\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u306b\u57fa\u3065\u304d\u3001\u5f7c\u3089\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308a\u3001\u5171\u611f\u3092\u547c\u3073\u3001\u884c\u52d5\u3092\u4fc3\u3059\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u660e\u78ba\u306a\u5b9a\u7fa9<\/p>\n
\u5177\u4f53\u4f8b \u9867\u5ba2\u306e\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u8da3\u5473\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8cfc\u8cb7\u884c\u52d5\u306a\u3069\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u82e5\u5e74\u5c64\u5411\u3051\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u60c5\u5831\u3084\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u306e\u63d0\u6848\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u542b\u3081\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30da\u30eb\u30bd\u30ca\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b9\u5411\u6027\u304c\u30d6\u30ec\u305a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u4f1a\u793e\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u9ad8\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3082\u5411\u4e0a\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
2. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f62\u5f0f\u3068\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u9069\u5316<\/p>\n
\u5177\u4f53\u4f8b \u30d3\u30b8\u30e5\u30a2\u30eb\u91cd\u8996\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u306f\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u4e00\u65b9\u3001\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3092\u6c42\u3081\u308b\u30d3\u30b8\u30cd\u30b9\u5c64\u306b\u306f\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u8a73\u7d30\u306a\u30d6\u30ed\u30b0\u8a18\u4e8b\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001SNS\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306a\u3069\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u6700\u3082\u5229\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u9078\u629e\u3057\u3066\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u6a5f\u95a2\u306e\u8abf\u67fb\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u5f62\u5f0f\u3068\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u60c5\u5831\u306e\u53d7\u3051\u53d6\u308a\u3084\u3059\u3055\u304c\u5411\u4e0a\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u4e0e\u5ea6\u304c\u9ad8\u307e\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u8996\u899a\u7684\u306b\u8a34\u3048\u308b\u529b\u304c\u5f37\u304f\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
3. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u6027\u306e\u5c0e\u5165<\/p>\n
\u5177\u4f53\u4f8b \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u884c\u52d5\u5c65\u6b74\u3084\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u3001\u500b\u5225\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u304a\u3059\u3059\u3081\u5546\u54c1\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30af\u30a4\u30ba\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76f4\u63a5\u95a2\u4e0e\u3067\u304d\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u591a\u304f\u306e\u7814\u7a76\u3067\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Epsilon\u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u304c\u5e73\u574729%\u5411\u4e0a\u3059\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u554f\u984c\u89e3\u6c7a\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<\/p>\n
\u5177\u4f53\u4f8b \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u62b1\u3048\u308b\u5177\u4f53\u7684\u306a\u554f\u984c\u3084\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30c0\u30a4\u30a8\u30c3\u30c8\u306b\u95a2\u5fc3\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b\u3001\u79d1\u5b66\u7684\u6839\u62e0\u306b\u57fa\u3065\u3044\u305f\u98df\u4e8b\u6cd5\u3084\u904b\u52d5\u6cd5\u3092\u7d39\u4ecb\u3059\u308b\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u52d5\u753b\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u554f\u984c\u89e3\u6c7a\u578b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u5177\u4f53\u7684\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u4fe1\u983c\u6027\u306e\u5411\u4e0a\u3084\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
HubSpot\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u304f\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u8a55\u4fa1\u3092\u793a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u611f\u304c\u5897\u3059\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/p>\n
\u5177\u4f53\u4f8b \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3084SNS\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6700\u3082\u53cd\u5fdc\u3092\u5f97\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u6b21\u56de\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306b\u53cd\u6620\u3055\u305b\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
Google\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u4f01\u696d\u306b\u6bd4\u3079\u3066ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u304c\u9ad8\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306f\u3001\u5358\u306b\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u53d7\u3051\u624b\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u306b\u6df1\u304f\u6839\u3056\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u660e\u78ba\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5b9a\u7fa9\u3001\u9069\u5207\u306a\u5f62\u5f0f\u3068\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u629e\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u554f\u984c\u89e3\u6c7a\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6539\u5584\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u96c6\u5ba2\u3068\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u3084\u5b9f\u8df5\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u8a08\u753b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3068\u914d\u4fe1\u306e\u65b9\u91dd\u3092\u652f\u3048\u308b\u5f37\u56fa\u306a\u6839\u62e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6210\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3057\u6539\u5584\u3057\u3066\u3044\u304f\u3079\u304d\u304b\uff1f
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u8a08\u753b\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u9069\u5207\u306a\u6307\u6a19\u306e\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u4e3b\u8981\u306a\u6307\u6a19\uff08KPI\uff09\u306e\u8a2d\u5b9a<\/p>\n
\u8a2a\u554f\u8005\u6570\uff08\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff09<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u306e\u4eba\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u57fa\u672c\u7684\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u6570\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9732\u51fa\u5ea6\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19<\/p>\n
\u5e73\u5747\u6ede\u5728\u6642\u9593 \u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3069\u308c\u3060\u3051\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u9577\u3044\u6ede\u5728\u6642\u9593\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8208\u5473\u6df1\u304f\u6709\u76ca\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u307e\u3059\u3002<\/p>\n
\u76f4\u5e30\u7387 \u8a2a\u554f\u8005\u304c\u4e00\u3064\u306e\u30da\u30fc\u30b8\u3060\u3051\u3092\u898b\u3066\u30b5\u30a4\u30c8\u3092\u96e2\u308c\u308b\u5272\u5408\u3067\u3059\u3002<\/p>\n
\u4f4e\u3044\u76f4\u5e30\u7387\u306f\u3001\u4ed6\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3082\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/p>\n
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2. \u5206\u6790\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/p>\n
Google Analytics<\/p>\n
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3. A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
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\u3055\u3089\u306b\u3001A\/B\u30c6\u30b9\u30c8\u3084\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u306e\u300c\u7d99\u7d9a\u7684\u6539\u5584\uff08Continuous Improvement\uff09\u300d\u306e\u539f\u5247\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
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