\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u96c6\u56e3\u3067\u3059\u304b\uff1f
\n\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3001\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u6700\u3082\u52b9\u679c\u7684\u306b\u5c4a\u304f\u3068\u8003\u3048\u3089\u308c\u308b\u7279\u5b9a\u306e\u96c6\u56e3\u3084\u30b0\u30eb\u30fc\u30d7\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u57fa\u6e96\u3084\u7279\u5fb4\u3092\u6301\u3064\u96c6\u56e3\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u3057\u3066\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002<\/p>\n
1. \u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u4eba\u53e3\u7d71\u8a08\u7684\uff09\u5c5e\u6027<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7279\u5b9a\u3059\u308b\u969b\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u6240\u5f97\u3001\u6559\u80b2\u30ec\u30d9\u30eb\u3001\u8077\u696d\u3001\u5bb6\u65cf\u69cb\u6210\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u7684\u306a\u8981\u7d20\u304c\u8003\u616e\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u9ad8\u7d1a\u5316\u7ca7\u54c1\u306e\u5834\u5408\u3001\u4e3b\u306b30\u4ee3\u304b\u308950\u4ee3\u306e\u5973\u6027\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306a\u660e\u78ba\u306a\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5c5e\u6027\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u5177\u4f53\u7684\u306b\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5fc3\u7406\u7684\uff09\u5c5e\u6027<\/p>\n
\u6d88\u8cbb\u8005\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u614b\u5ea6\u306a\u3069\u306e\u5fc3\u7406\u7684\u8981\u7d20\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u74b0\u5883\u4fdd\u8b77\u306b\u95a2\u5fc3\u304c\u9ad8\u3044\u6d88\u8cbb\u8005\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5834\u5408\u3001\u30a8\u30b3\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u5546\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u6709\u52b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5c5e\u6027\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u30ec\u30d9\u30eb\u3067\u6d88\u8cbb\u8005\u3068\u306e\u5171\u611f\u3092\u7bc9\u304f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u884c\u52d5\u7684\u5c5e\u6027<\/p>\n
\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u614b\u5ea6\u3001\u4f7f\u7528\u72b6\u6cc1\u306a\u3069\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u65b0\u88fd\u54c1\u3092\u65e2\u306b\u8cfc\u5165\u3057\u3066\u3044\u308b\u30ea\u30d4\u30fc\u30bf\u30fc\u3084\u3001\u7af6\u5408\u88fd\u54c1\u304b\u3089\u306e\u4e57\u308a\u63db\u3048\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. \u5730\u7406\u7684\u5c5e\u6027<\/p>\n
\u5730\u57df\u3001\u90fd\u5e02\u30fb\u5730\u65b9\u3001\u6c17\u5019\u3084\u6587\u5316\u306a\u3069\u306e\u5730\u7406\u7684\u8981\u7d20\u3082\u8003\u616e\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u5bd2\u51b7\u5730\u5411\u3051\u306e\u9632\u5bd2\u5177\u3084\u3001\u7279\u5b9a\u306e\u5730\u57df\u3067\u4eba\u6c17\u306e\u3042\u308b\u98df\u6750\u3092\u4f7f\u7528\u3057\u305f\u5546\u54c1\u306e\u5834\u5408\u3001\u305d\u306e\u5730\u57df\u306e\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u3053\u3068\u304c\u9069\u5207\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306a\u7406\u7531\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3000<\/p>\n
\u52b9\u7387\u7684\u306a\u8cc7\u6e90\u914d\u5206\u3000\u9650\u3089\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u6700\u3082\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u6700\u3082\u95a2\u5fc3\u3092\u6301\u3061\u3084\u3059\u3044\u6d88\u8cbb\u8005\u5c64\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6700\u9069\u5316\u3000\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u5171\u611f\u3084\u53cd\u5fdc\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306e\u78ba\u7acb\u3000\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u5e02\u5834\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3000\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u3084\u671f\u5f85\u306b\u9069\u5207\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u7279\u5b9a\u306e\u6d88\u8cbb\u8005\u96c6\u56e3\u3067\u3042\u308a\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u884c\u52d5\u7684\u3001\u5730\u7406\u7684\u5c5e\u6027\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u8981\u7d20\u306b\u3088\u3063\u3066\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u57fa\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u3068\u5b9f\u884c\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u52b9\u679c\u7684\u306b\u7279\u5b9a\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f
\n\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u52b9\u679c\u7684\u306b\u7279\u5b9a\u3059\u308b\u65b9\u6cd5<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6210\u529f\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u7684\u306b\u6d3b\u7528\u3057\u3001\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u52b9\u679c\u7684\u306b\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u4e3b\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u5e02\u5834\u8abf\u67fb\u306e\u5b9f\u65bd<\/p>\n
\u8aac\u660e \u5e02\u5834\u8abf\u67fb\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u5c64\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u6240\u5f97\u306a\u3069\uff09\u3001\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8208\u5473\u306a\u3069\uff09\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\uff08\u8cfc\u5165\u983b\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u5fe0\u8aa0\u5ea6\u306a\u3069\uff09\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u4eee\u5b9a\u3084\u76f4\u611f\u306b\u983c\u308b\u3088\u308a\u3082\u7cbe\u5ea6\u304c\u9ad8\u304f\u3001\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u5e02\u5834\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u65e2\u5b58\u9867\u5ba2\u306e\u5206\u6790<\/p>\n
\u8aac\u660e \u73fe\u5728\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u5171\u901a\u306e\u7279\u5fb4\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u65e2\u5b58\u306e\u9867\u5ba2\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u65e2\u306b\u8a8d\u8b58\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5f7c\u3089\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u985e\u4f3c\u306e\u6f5c\u5728\u9867\u5ba2\u3092\u52b9\u679c\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210<\/p>\n
\u8aac\u660e \u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u5177\u4f53\u7684\u306b\u63cf\u5199\u3057\u307e\u3059\u3002<\/p>\n
\u30da\u30eb\u30bd\u30ca\u306b\u306f\u3001\u540d\u524d\u3001\u8077\u696d\u3001\u8da3\u5473\u3001\u8ab2\u984c\u3001\u8cfc\u8cb7\u52d5\u6a5f\u306a\u3069\u306e\u8a73\u7d30\u60c5\u5831\u3092\u542b\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u6226\u7565\u3092\u5177\u4f53\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u8a2d\u8a08\u3067\u304d\u3001\u9867\u5ba2\u3068\u306e\u5171\u611f\u3092\u7bc9\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u57fa\u6e96\u306e\u6d3b\u7528<\/p>\n
\u8aac\u660e \u5e02\u5834\u3092\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u5730\u7406\u7684\u3001\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u884c\u52d5\u7684\u306a\u57fa\u6e96\u3067\u7d30\u5206\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u305d\u308c\u305e\u308c\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u591a\u69d8\u306a\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u30c4\u30fc\u30eb\u3068\u5206\u6790\u306e\u6d3b\u7528<\/p>\n
\u8aac\u660e Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5206\u6790\u30c4\u30fc\u30eb\u3001CRM\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u306f\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u52b9\u7387\u7684\u306b\u51e6\u7406\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u3068\u6226\u7565\u8abf\u6574\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u7af6\u5408\u5206\u6790<\/p>\n
\u8aac\u660e \u7af6\u5408\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u304b\u3092\u8abf\u67fb\u3057\u3001\u81ea\u793e\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u3084\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u660e\u78ba\u306b\u3057\u3001\u672a\u958b\u62d3\u306e\u30cb\u30c3\u30c1\u5e02\u5834\u3092\u898b\u3064\u3051\u308b\u624b\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30c6\u30b9\u30c8\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/p>\n
\u8aac\u660e \u5c0f\u898f\u6a21\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u5b9f\u65bd\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u7d50\u679c\u3092\u57fa\u306b\u6226\u7565\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5b9f\u969b\u306e\u5e02\u5834\u53cd\u5fdc\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u4eee\u8aac\u306e\u691c\u8a3c\u3068\u6226\u7565\u306e\u6700\u9069\u5316\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a\u306f\u3001\u8a73\u7d30\u306a\u5e02\u5834\u8abf\u67fb\u3068\u30c7\u30fc\u30bf\u5206\u6790\u3001\u30da\u30eb\u30bd\u30ca\u306e\u5177\u4f53\u5316\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u7af6\u5408\u5206\u6790\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u5b9f\u73fe\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u3084\u5b9f\u8df5\u306b\u57fa\u3065\u3044\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u6226\u7565\u7684\u304b\u3064\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u652f\u3048\u308b\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u3001\u305d\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u97ff\u304f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3069\u306e\u3088\u3046\u306b\u4f5c\u6210\u3059\u3079\u304d\u3067\u3059\u304b\uff1f
\n\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u97ff\u304f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u8003\u3048\u65b9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5fc3\u306b\u97ff\u304f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u305f\u3081\u306e\u6839\u62e0\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u660e\u78ba\u5316<\/p>\n
\u8a73\u7d30\u306a\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u660e\u78ba\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u5177\u4f53\u7684\u306a\u30da\u30eb\u30bd\u30ca\uff08\u67b6\u7a7a\u306e\u9867\u5ba2\u50cf\uff09\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
– \u4eba\u53e3\u7d71\u8a08\u60c5\u5831 \u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u53ce\u5165\u3001\u6559\u80b2\u30ec\u30d9\u30eb\u306a\u3069\u3002<\/p>\n
– \u5fc3\u7406\u7684\u7279\u6027 \u4fa1\u5024\u89b3\u3001\u8208\u5473\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8cfc\u8cb7\u52d5\u6a5f\u3002<\/p>\n
– \u884c\u52d5\u30d1\u30bf\u30fc\u30f3 \u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u6d3b\u52d5\u3001\u8cfc\u8cb7\u7fd2\u6163\u3001\u60c5\u5831\u53ce\u96c6\u65b9\u6cd5\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u8a73\u7d30\u306a\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u3067\u3042\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u6b32\u6c42\u3092\u6b63\u78ba\u306b\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\uff08Kotler & Keller, 2016\uff09\u3002<\/p>\n
2. \u30cb\u30fc\u30ba\u3068\u8ab2\u984c\u306e\u628a\u63e1<\/p>\n
\u5e02\u5834\u8abf\u67fb\u306e\u5b9f\u65bd<\/p>\n
\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u6df1\u6398\u308a\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u5408\u5206\u6790<\/p>\n
\u7af6\u5408\u4ed6\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3082\u306e\u3068\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3067\u304d\u308b\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u6bd4\u8f03\u3057\u3001\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u8ab2\u984c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u306b\u771f\u306b\u4fa1\u5024\u3042\u308b\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3067\u304d\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\uff08Steve Blank, 2013\uff09\u3002<\/p>\n
3. \u30b3\u30a2\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u5b9a\u7fa9<\/p>\n
\u4fa1\u5024\u63d0\u6848\u306e\u660e\u78ba\u5316<\/p>\n
\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u63d0\u4f9b\u3059\u308b\u5177\u4f53\u7684\u306a\u5229\u70b9\u3084\u4fa1\u5024\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u6642\u9593\u3092\u7bc0\u7d04\u3067\u304d\u308b\u300d\u300c\u751f\u6d3b\u304c\u4fbf\u5229\u306b\u306a\u308b\u300d\u300c\u611f\u60c5\u7684\u306a\u6e80\u8db3\u611f\u3092\u5f97\u3089\u308c\u308b\u300d\u306a\u3069\u3002<\/p>\n
\u4e00\u8cab\u6027\u306e\u7dad\u6301<\/p>\n
\u5168\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u7d71\u4e00\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u660e\u78ba\u306a\u4fa1\u5024\u63d0\u6848\u306f\u3001\u9867\u5ba2\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u512a\u4f4d\u6027\u3092\u7406\u89e3\u3055\u305b\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\uff08Christensen, 1997\uff09\u3002<\/p>\n
4. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/p>\n
\u30e1\u30c7\u30a3\u30a2\u9078\u5b9a<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u3088\u304f\u5229\u7528\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08SNS\u3001\u30d6\u30ed\u30b0\u3001\u30e1\u30fc\u30eb\u3001\u52d5\u753b\u30b5\u30a4\u30c8\u306a\u3069\uff09\u3092\u9078\u3073\u3001\u305d\u308c\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u500b\u3005\u306e\u9867\u5ba2\u306e\u8208\u5473\u3084\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u304a\u3059\u3059\u3081\u5546\u54c1\u3092\u63d0\u793a\u3059\u308b\u306a\u3069\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u9069\u5207\u306a\u30e1\u30c7\u30a3\u30a2\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u9ad8\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\uff08Baym, 2010\uff09\u3002<\/p>\n
5. \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u6d3b\u7528<\/p>\n
\u611f\u60c5\u306b\u8a34\u3048\u308b\u30b9\u30c8\u30fc\u30ea\u30fc<\/p>\n
\u9867\u5ba2\u304c\u5171\u611f\u3067\u304d\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u901a\u3058\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n
\u7269\u8a9e\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u30ea\u30a2\u30eb\u306a\u4e8b\u4f8b\u3084\u8a3c\u8a00<\/p>\n
\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306f\u3001\u60c5\u5831\u306e\u4f1d\u9054\u3060\u3051\u3067\u306a\u304f\u3001\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u6709\u52b9\u3067\u3042\u308a\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\uff08Heath & Heath, 2007\uff09\u3002<\/p>\n
6. \u8996\u899a\u7684\u8981\u7d20\u306e\u6700\u9069\u5316<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u78ba\u7acb<\/p>\n
\u30ed\u30b4\u3001\u30ab\u30e9\u30fc\u3001\u30d5\u30a9\u30f3\u30c8\u306a\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8996\u899a\u7684\u8981\u7d20\u3092\u7d71\u4e00\u3057\u3001\u899a\u3048\u3084\u3059\u304f\u3057\u307e\u3059\u3002<\/p>\n
\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30c7\u30b6\u30a4\u30f3<\/p>\n
\u753b\u50cf\u3001\u52d5\u753b\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3001\u60c5\u5831\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3001\u9b45\u529b\u7684\u306b\u4f1d\u3048\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u8996\u899a\u7684\u306a\u8981\u7d20\u306f\u3001\u60c5\u5831\u306e\u7406\u89e3\u3068\u8a18\u61b6\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\uff08Lester, 2015\uff09\u3002<\/p>\n
7. \u7d99\u7d9a\u7684\u306a\u8a55\u4fa1\u3068\u6539\u5584<\/p>\n
\u30c7\u30fc\u30bf\u5206\u6790\u306e\u6d3b\u7528<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u3069\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306a\u3069\u306eKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6<\/p>\n
\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5b9a\u671f\u7684\u306b\u53ce\u96c6\u3057\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6539\u5584\u306b\u6d3b\u304b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u7d99\u7d9a\u7684\u306a\u8a55\u4fa1\u3068\u6539\u5584\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\uff08PDCA\u30b5\u30a4\u30af\u30eb\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u97ff\u304f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8a73\u7d30\u306a\u9867\u5ba2\u7406\u89e3\u3001\u660e\u78ba\u306a\u4fa1\u5024\u63d0\u6848\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u52b9\u679c\u7684\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3001\u8996\u899a\u7684\u8981\u7d20\u306e\u6700\u9069\u5316\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u8a55\u4fa1\u3068\u6539\u5584\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u5fc3\u306b\u97ff\u304f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u53c2\u8003\u6587\u732e<\/p>\n
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.
\nChristensen, C. M. (1997). The Innovator’s Dilemma. Harvard Business Review Press.
\nBaym, N. K. (2010). Personal Connections in the Digital Age. Polity.
\nHeath, C., & Heath, D. (2007). Made to Stick Why Some Ideas Survive and Others Die. Random House.
\nLester, P. M. (2015). Visual Communication Images with Messages. Wadsworth.
\nBlank, S. (2013). The Four Steps to the Epiphany. K&S Ranch.<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8208\u5473\u3084\u30cb\u30fc\u30ba\u3092\u7d99\u7d9a\u7684\u306b\u7406\u89e3\u30fb\u66f4\u65b0\u3059\u308b\u306b\u306f\u4f55\u304c\u5fc5\u8981\u3067\u3059\u304b\uff1f
\n\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8208\u5473\u3084\u30cb\u30fc\u30ba\u3092\u7d99\u7d9a\u7684\u306b\u7406\u89e3\u30fb\u66f4\u65b0\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
1. \u5b9a\u671f\u7684\u306a\u5e02\u5834\u8abf\u67fb\u306e\u5b9f\u65bd<\/p>\n
\u5e02\u5834\u8abf\u67fb\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6700\u65b0\u306e\u55dc\u597d\u3084\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u57fa\u790e\u3067\u3059\u3002<\/p>\n
\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306a\u3069\u591a\u69d8\u306a\u624b\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5909\u5316\u3059\u308b\u30c8\u30ec\u30f3\u30c9\u3084\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u3001\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
2. \u30c7\u30fc\u30bf\u5206\u6790\u306e\u6d3b\u7528<\/p>\n
\u30a6\u30a7\u30d6\u89e3\u6790\u30c4\u30fc\u30eb\u3084CRM\u30b7\u30b9\u30c6\u30e0\u3092\u5229\u7528\u3057\u3066\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u8cfc\u8cb7\u5c65\u6b74\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u8208\u5473\u3084\u30cb\u30fc\u30ba\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306f\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3057\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306e\u7b56\u5b9a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
3. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u9867\u5ba2\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u8cb4\u91cd\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n
SNS\u4e0a\u3067\u306e\u30b3\u30e1\u30f3\u30c8\u3084\u30ec\u30d3\u30e5\u30fc\u3001\u30b7\u30a7\u30a2\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u4e8b\u3084\u4e0d\u6e80\u70b9\u3092\u8fc5\u901f\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30c8\u30ec\u30f3\u30c9\u306e\u5909\u5316\u306b\u3082\u5373\u5ea7\u306b\u5bfe\u5fdc\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
4. \u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30d5\u30a9\u30fc\u30e9\u30e0\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u76f4\u63a5\u5bfe\u8a71\u3059\u308b\u6a5f\u4f1a\u3092\u8a2d\u3051\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u58f0\u3092\u76f4\u63a5\u805e\u304d\u3001\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
5. \u30c8\u30ec\u30f3\u30c9\u306e\u8ffd\u8de1\u3068\u7af6\u5408\u5206\u6790<\/p>\n
\u696d\u754c\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3084\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3092\u5e38\u306b\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u6226\u7565\u3092\u67d4\u8edf\u306b\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u65b0\u3057\u3044\u6280\u8853\u3084\u5e02\u5834\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5148\u898b\u7684\u306a\u8996\u70b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
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