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\n\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3068\u306f<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\uff08Content Strategy\uff09\u3068\u306f\u3001\u4f01\u696d\u3084\u7d44\u7e54\u304c\u81ea\u3089\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u8a08\u753b\u7684\u304b\u3064\u4f53\u7cfb\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30c6\u30ad\u30b9\u30c8\u3001\u753b\u50cf\u3001\u52d5\u753b\u3001\u97f3\u58f0\u306a\u3069\u306e\u60c5\u5831\u8cc7\u7523\uff09\u3092\u4f01\u753b\u3001\u4f5c\u6210\u3001\u914d\u4fe1\u3001\u7ba1\u7406\u3001\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u8a08\u753b\u3084\u65b9\u91dd\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u6226\u7565\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5411\u4e0a\u3001\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5f37\u5316\u3001\u6700\u7d42\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u4e3b\u306a\u8981\u7d20<\/p>\n
\u76ee\u6a19\u8a2d\u5b9a \u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u9867\u5ba2\u7dad\u6301\u3001SEO\u306e\u6539\u5584\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u76ee\u6a19\u306f\u5177\u4f53\u7684\u304b\u3064\u6e2c\u5b9a\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3 \u6210\u529f\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u3001\u95a2\u5fc3\u3001\u8ab2\u984c\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002<\/p>\n
\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u3084\u5e02\u5834\u8abf\u67fb\u306f\u3001\u3053\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u76e3\u67fb \u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3001\u6539\u5584\u304c\u5fc5\u8981\u304b\u3001\u307e\u305f\u306f\u524a\u9664\u3059\u3079\u304d\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u306a\u914d\u5206\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a08\u753b\u3068\u5236\u4f5c \u30ab\u30ec\u30f3\u30c0\u30fc\u3092\u4f5c\u6210\u3057\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3044\u3064\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u914d\u4fe1\u3059\u308b\u304b\u3092\u8a08\u753b\u3057\u307e\u3059\u3002<\/p>\n
\u5236\u4f5c\u6bb5\u968e\u3067\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e00\u8cab\u3057\u3066\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u914d\u4fe1\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 \u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001SNS\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\uff09\u3092\u9078\u629e\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52b9\u679c\u7684\u306b\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
SEO\u5bfe\u7b56\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306a\u3069\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u8a55\u4fa1\u3068\u5206\u6790 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
Google Analytics\u3084\u305d\u306e\u4ed6\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u91cd\u8981\u6027\u3068\u6839\u62e0<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3068\u4fe1\u983c\u6027\u306e\u5411\u4e0a \u4e00\u8cab\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u78ba\u7acb\u3057\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u611f\u3092\u91b8\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
SEO\u306e\u5f37\u5316 \u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4f7f\u7528\u3001\u5185\u90e8\u30ea\u30f3\u30af\u306e\u6700\u9069\u5316\u3001\u5b9a\u671f\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u66f4\u65b0\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\uff08Moz, 2023\uff09\u3002<\/p>\n
\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a \u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8208\u5473\u3092\u5f15\u304d\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\u306e\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u306f\u52b9\u679c\u7684\u3067\u3059\uff08Content Marketing Institute, 2022\uff09\u3002<\/p>\n
\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4fc3\u9032 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30d6\u30ed\u30b0\u3092\u901a\u3058\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u4fc3\u9032\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u30d6\u30e9\u30f3\u30c9\u5fe0\u8aa0\u5ea6\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\uff08HubSpot, 2023\uff09\u3002<\/p>\n
\u30b3\u30b9\u30c8\u52b9\u7387\u306e\u5411\u4e0a \u7dbf\u5bc6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306b\u3088\u308a\u3001\u7121\u99c4\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3092\u907f\u3051\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u8a08\u753b\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u9577\u671f\u7684\u306a\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a \u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306f\u30c7\u30fc\u30bf\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u30fb\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u67d4\u8edf\u304b\u3064\u8fc5\u901f\u306a\u6226\u7565\u306e\u4fee\u6b63\u304c\u53ef\u80fd\u3067\u3059\uff08Forrester, 2023\uff09\u3002<\/p>\n
\u5b9f\u8df5\u4f8b<\/p>\n
\u4f8b\u3048\u3070\u3001\u3042\u308bB2B\u4f01\u696d\u304c\u65b0\u88fd\u54c1\u3092\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u969b\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u76ee\u6a19\u8a2d\u5b9a \u65b0\u88fd\u54c1\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u30ea\u30fc\u30c9\u309250%\u5897\u52a0\u3055\u305b\u308b\u3002<\/p>\n
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\u30b3\u30f3\u30c6\u30f3\u30c4\u76e3\u67fb \u65e2\u5b58\u306e\u6280\u8853\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u8a55\u4fa1\u3057\u3001\u88fd\u54c1\u95a2\u9023\u306e\u3082\u306e\u3092\u66f4\u65b0\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c \u88fd\u54c1\u306e\u4f7f\u7528\u65b9\u6cd5\u3092\u793a\u3059\u52d5\u753b\u3001\u5c0e\u5165\u4e8b\u4f8b\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u5c02\u9580\u5bb6\u306b\u3088\u308b\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u4f5c\u6210\u3002<\/p>\n
\u914d\u4fe1\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 \u516c\u5f0f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001LinkedIn\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u958b\u50ac\u3002<\/p>\n
\u8a55\u4fa1\u3068\u5206\u6790 \u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u53c2\u52a0\u8005\u6570\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u6570\u3092\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u8abf\u6574\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306f\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u8a08\u753b\u7684\u304b\u3064\u4f53\u7cfb\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u5e02\u5834\u306e\u52d5\u5411\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306f\u5e38\u306b\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u67d4\u8edf\u6027\u3092\u6301\u3061\u306a\u304c\u3089\u3082\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u3053\u3068\u304c\u3001\u6210\u529f\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u53c2\u8003\u6587\u732e<\/p>\n
Moz. (2023). The Beginner\u2019s Guide to SEO. Retrieved from https:\/\/moz.com\/beginners-guide-to-seo
\nContent Marketing Institute. (2022). B2B Content Marketing Benchmarks, Budgets, and Trends.
\nHubSpot. (2023). The Ultimate Guide to Customer Engagement.
\nForrester. (2023). Content Strategy and Analytics for Marketing Success.<\/p>\n
\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u3067\u3059\u304b\uff1f
\n\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u3092\u4f53\u7cfb\u7684\u306b\u6574\u3048\u308b\u3053\u3068\u3067\u3001\u76ee\u7684\u306b\u6cbf\u3063\u305f\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5c55\u958b\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
1. \u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a<\/p>\n
\u5b9a\u7fa9\u3068\u91cd\u8981\u6027
\n\u307e\u305a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u76ee\u6a19\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n
SMART\uff08\u5177\u4f53\u7684\u3001\u6e2c\u5b9a\u53ef\u80fd\u3001\u9054\u6210\u53ef\u80fd\u3001\u95a2\u9023\u6027\u304c\u3042\u308b\u3001\u671f\u9650\u304c\u3042\u308b\uff09\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u5168\u4f53\u306e\u65b9\u5411\u6027\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u660e\u78ba\u306a\u76ee\u6a19\u304c\u306a\u3044\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b9\u5411\u6027\u304c\u3076\u308c\u3001\u52b9\u679c\u7684\u306a\u8a55\u4fa1\u3084\u6539\u5584\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001HubSpot\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u3092\u884c\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u3082\u306e\u306b\u6bd4\u3079\u3066\u6210\u679c\u304c38%\u5411\u4e0a\u3057\u305f\u3068\u306e\u5831\u544a\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
2. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3<\/p>\n
\u5b9a\u7fa9\u3068\u91cd\u8981\u6027
\n\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u660e\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306e\u57fa\u76e4\u3067\u3059\u3002<\/p>\n
\u30da\u30eb\u30bd\u30ca\uff08\u67b6\u7a7a\u306e\u9867\u5ba2\u50cf\uff09\u3092\u4f5c\u6210\u3057\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u8ab2\u984c\u306a\u3069\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30cb\u30fc\u30ba\u3084\u8208\u5473\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u5185\u5bb9\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u9069\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u304c\u9577\u304f\u306a\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3082\u9ad8\u307e\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\uff08Content Marketing Institute\u306e\u30ec\u30dd\u30fc\u30c8\u53c2\u7167\uff09\u3002<\/p>\n
3. \u30b3\u30f3\u30c6\u30f3\u30c4\u76e3\u67fb\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u30aa\u30fc\u30c7\u30a3\u30c3\u30c8\uff09<\/p>\n
\u5b9a\u7fa9\u3068\u91cd\u8981\u6027
\n\u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u3001\u305d\u306e\u8cea\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3001\u3069\u3053\u306b\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u57fa\u790e\u304c\u7bc9\u304b\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u904e\u53bb\u306e\u6210\u529f\u4f8b\u3084\u5931\u6557\u4f8b\u304b\u3089\u5b66\u3076\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7279\u5fb4\u3084\u6539\u5584\u70b9\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n
Content Marketing Institute\u306b\u3088\u308b\u3068\u3001\u5b9a\u671f\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u76e3\u67fb\u3092\u884c\u3063\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n
4. \u6226\u7565\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u8a08\u753b\u306e\u7b56\u5b9a<\/p>\n
\u5b9a\u7fa9\u3068\u91cd\u8981\u6027
\n\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3001\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u767a\u4fe1\u3059\u308b\u304b\u3092\u8a08\u753b\u3057\u307e\u3059\u3002<\/p>\n
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\u6839\u62e0
\n\u8a08\u753b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306f\u3001\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u5b9a\u671f\u7684\u306b\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u611f\u3092\u6df1\u3081\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u3057\u3066\u5b9a\u7740\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
5. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u3068\u54c1\u8cea\u7ba1\u7406<\/p>\n
\u5b9a\u7fa9\u3068\u91cd\u8981\u6027
\n\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u3001\u9b45\u529b\u7684\u3067\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u307e\u3059\u3002<\/p>\n
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\u6839\u62e0
\n\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
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6. SEO\u304a\u3088\u3073\u767a\u898b\u6027\u306e\u6700\u9069\u5316<\/p>\n
\u5b9a\u7fa9\u3068\u91cd\u8981\u6027
\n\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u53d6\u308a\u5165\u308c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u691c\u7d22\u7d50\u679c\u3067\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3001\u30e1\u30bf\u30c7\u30fc\u30bf\u306e\u6700\u9069\u5316\u3001\u5185\u90e8\u30ea\u30f3\u30af\u306e\u6574\u5099\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u6301\u7d9a\u7684\u3067\u3042\u308a\u3001\u9577\u671f\u7684\u306a\u30ea\u30fc\u30c1\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n
Moz\u306e\u8abf\u67fb\u3067\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5168\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6700\u592760%\u4ee5\u4e0a\u3092\u5360\u3081\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
7. \u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u5b9a\u7fa9\u3068\u91cd\u8981\u6027
\n\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52b9\u679c\u7684\u306b\u914d\u4fe1\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u6709\u6599\u5e83\u544a\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306a\u3069\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u591a\u69d8\u306a\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7570\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u30ea\u30fc\u30c1\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u8a87\u308a\uff08DMA\u8abf\u67fb\uff09\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u8fc5\u901f\u306b\u9ad8\u3081\u308b\u624b\u6bb5\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002<\/p>\n
8. \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u3068\u5206\u6790<\/p>\n
\u5b9a\u7fa9\u3068\u91cd\u8981\u6027
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6210\u679c\u3092\u5b9a\u91cf\u7684\u30fb\u5b9a\u6027\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
KPI\uff08\u30ad\u30fc\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30a4\u30f3\u30b8\u30b1\u30fc\u30bf\u30fc\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3092\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5206\u6790\u306f\u3001\u6226\u7565\u306e\u6709\u52b9\u6027\u3092\u5224\u65ad\u3057\u3001\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
Google Analytics\u3084\u305d\u306e\u4ed6\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u3092\u5c0e\u304d\u51fa\u305b\u307e\u3059\u3002<\/p>\n
9. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u6700\u9069\u5316<\/p>\n
\u5b9a\u7fa9\u3068\u91cd\u8981\u6027
\n\u5206\u6790\u7d50\u679c\u3092\u57fa\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u6226\u7565\u5168\u4f53\u3092\u7d99\u7d9a\u7684\u306b\u898b\u76f4\u3057\u3001\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u3084\u30e6\u30fc\u30b6\u30fc\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u5e02\u5834\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u67d4\u8edf\u306b\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/p>\n
\u30a2\u30b8\u30e3\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u8fc5\u901f\u306a\u6539\u5584\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\uff08Harvard Business Review\u306e\u7814\u7a76\u53c2\u7167\uff09\u3002<\/p>\n
10. \u30c1\u30fc\u30e0\u3068\u30ea\u30bd\u30fc\u30b9\u306e\u78ba\u4fdd<\/p>\n
\u5b9a\u7fa9\u3068\u91cd\u8981\u6027
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u7de8\u96c6\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5206\u6790\u306a\u3069\u3092\u62c5\u5f53\u3059\u308b\u5c02\u9580\u30c1\u30fc\u30e0\u3092\u7de8\u6210\u3057\u3001\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3084\u4e88\u7b97\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u9069\u5207\u306a\u30ea\u30bd\u30fc\u30b9\u304c\u306a\u3051\u308c\u3070\u3001\u8a08\u753b\u306e\u5b9f\u884c\u3084\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u5c02\u9580\u7684\u306a\u30c7\u30b6\u30a4\u30ca\u30fc\u3084\u30e9\u30a4\u30bf\u30fc\u306e\u5b58\u5728\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\uff08Gartner\u306e\u5831\u544a\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u69cb\u7bc9\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3000<\/p>\n
\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a
\n\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u76e3\u67fb
\n\u6226\u7565\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u8a08\u753b\u306e\u7b56\u5b9a
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u3068\u54c1\u8cea\u7ba1\u7406
\nSEO\u304a\u3088\u3073\u767a\u898b\u6027\u306e\u6700\u9069\u5316
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3
\n\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u3068\u5206\u6790
\n\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u6700\u9069\u5316
\n\u30c1\u30fc\u30e0\u3068\u30ea\u30bd\u30fc\u30b9\u306e\u78ba\u4fdd<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7d71\u5408\u7684\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u3084\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u306b\u5bc4\u4e0e\u3059\u308b\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u6642\u4ee3\u306e\u5909\u5316\u3084\u5e02\u5834\u306e\u52d5\u5411\u306b\u3082\u67d4\u8edf\u306b\u5bfe\u5fdc\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6210\u529f\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3057\u307e\u3059\u304b\uff1f
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u4e3b\u306a\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u76ee\u6a19\u8a2d\u5b9a\u3068KPI\u306e\u5b9a\u7fa9<\/p>\n
1.1 \u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a<\/p>\n
\u307e\u305a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u306a\u3069\u3001\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306b\u57fa\u3065\u3044\u305f\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n
1.2 KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u8a2d\u5b9a<\/p>\n
\u76ee\u6a19\u306b\u57fa\u3065\u3044\u3066\u3001\u305d\u308c\u3092\u5177\u4f53\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306eKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
KPI\u306f\u3001\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u6570\u5024\u3067\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af \u8a2a\u554f\u8005\u6570\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u6570\u306a\u3069\u3002<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19 \u5e73\u5747\u6ede\u5728\u6642\u9593\u3001\u76f4\u5e30\u7387\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30a7\u30a2\u6570\u3001\u30b3\u30e1\u30f3\u30c8\u6570\u306a\u3069\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 \u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u81f3\u3063\u305f\u5272\u5408\u3002<\/p>\n
SEO\u6307\u6a19 \u30ad\u30fc\u30ef\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u6570\u306a\u3069\u3002<\/p>\n
2. \u5b9a\u91cf\u7684\u306a\u6307\u6a19\u306e\u6d3b\u7528<\/p>\n
2.1 \u30a6\u30a7\u30d6\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/p>\n
Google Analytics\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9 \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30a2\u30af\u30bb\u30b9\u306a\u3069\u3001\u8a2a\u554f\u8005\u304c\u3069\u306e\u7d4c\u8def\u304b\u3089\u6765\u3066\u3044\u308b\u304b\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u884c\u52d5 \u30da\u30fc\u30b8\u306e\u95b2\u89a7\u9806\u5e8f\u3001\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30d1\u30bf\u30fc\u30f3\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u306e\u3069\u306e\u6bb5\u968e\u3067\u96e2\u8131\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u304b\u3002<\/p>\n
2.2 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5206\u6790<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u63d0\u4f9b\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387 \u3044\u3044\u306d\u3001\u30b7\u30a7\u30a2\u3001\u30b3\u30e1\u30f3\u30c8\u3001\u30af\u30ea\u30c3\u30af\u6570\u306a\u3069\u306e\u53cd\u5fdc\u3002<\/p>\n
\u30d5\u30a9\u30ed\u30ef\u30fc\u5897\u52a0\u7387 \u4e00\u5b9a\u671f\u9593\u5185\u3067\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306e\u5897\u6e1b\u3002<\/p>\n
2.3 SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af \u975e\u5e83\u544a\u7d4c\u7531\u3067\u306e\u8a2a\u554f\u8005\u6570\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0 \u4e3b\u8981\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u691c\u7d22\u9806\u4f4d\u3002<\/p>\n
\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u306e\u8cea\u3068\u91cf \u4ed6\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u306e\u6570\u3068\u8cea\u3002<\/p>\n
3. \u5b9a\u6027\u7684\u306a\u6307\u6a19\u306e\u6d3b\u7528<\/p>\n
3.1 \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306f\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3057\u3065\u3089\u3044\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3084\u5e02\u5834\u8abf\u67fb\u3092\u901a\u3058\u3066\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u8abf\u67fb \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3084\u30a4\u30e1\u30fc\u30b8\u3092\u8a55\u4fa1\u3002<\/p>\n
\u30e1\u30c7\u30a3\u30a2\u9732\u51fa \u8a18\u4e8b\u3084\u30d6\u30ed\u30b0\u3001\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u3067\u306e\u53d6\u308a\u4e0a\u3052\u3089\u308c\u65b9\u3002<\/p>\n
3.2 \u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/p>\n
\u9867\u5ba2\u304b\u3089\u306e\u76f4\u63a5\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3084\u6709\u7528\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30e1\u30f3\u30c8\u3084\u30ec\u30d3\u30e5\u30fc \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u9867\u5ba2\u306e\u58f0\u3002<\/p>\n
\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9 \u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u3059\u308b\u8cea\u554f\u3084\u554f\u984c\u70b9\u306e\u628a\u63e1\u3002<\/p>\n
4. ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306e\u5206\u6790<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306b\u6295\u8cc7\u3057\u305f\u30b3\u30b9\u30c8\u3068\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u5229\u76ca\u3092\u6bd4\u8f03\u3057\u3001ROI\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u3092\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u30b3\u30b9\u30c8 \u30e9\u30a4\u30bf\u30fc\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306a\u3069\u306e\u8cbb\u7528\u3002<\/p>\n
\u76f4\u63a5\u7684\u306a\u53ce\u76ca \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u305f\u58f2\u4e0a\u3084\u30ea\u30fc\u30c9\u306e\u4fa1\u5024\u3002<\/p>\n
\u9593\u63a5\u7684\u306a\u5229\u76ca \u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u3084\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u3002<\/p>\n
5. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u30d7\u30ed\u30bb\u30b9<\/p>\n
\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u305f\u5f8c\u306f\u3001\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u3084\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u691c\u8a3c\u3057\u3001\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6210\u529f\u6e2c\u5b9a\u306b\u306f\u3001\u5b9a\u91cf\u7684\u304a\u3088\u3073\u5b9a\u6027\u7684\u306a\u6307\u6a19\u306e\u4e21\u65b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u5358\u4e00\u306e\u8996\u70b9\u3067\u306f\u898b\u9003\u3055\u308c\u304c\u3061\u306a\u52b9\u679c\u3084\u8ab2\u984c\u3092\u5305\u62ec\u7684\u306b\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306aKPI\u3092\u8a2d\u5b9a\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u30d7\u30ed\u30bb\u30b9\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u74b0\u5883\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0a\u306e\u65b9\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6210\u529f\u3092\u52b9\u679c\u7684\u306b\u6e2c\u5b9a\u3057\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u53d6\u308a\u5165\u308c\u308b\u305f\u3081\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u3069\u3046\u8abf\u6574\u3059\u3079\u304d\u3067\u3059\u304b\uff1f
\n\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u53d6\u308a\u5165\u308c\u308b\u305f\u3081\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u306f\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u5177\u4f53\u7684\u306a\u8abf\u6574\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30c8\u30ec\u30f3\u30c9\u306e\u7d99\u7d9a\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/p>\n
\u65b9\u6cd5<\/p>\n
\u696d\u754c\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u3084\u5c02\u9580\u30d6\u30ed\u30b0\u306e\u5b9a\u671f\u7684\u306a\u30c1\u30a7\u30c3\u30af \u6700\u65b0\u306e\u52d5\u5411\u3084\u65b0\u6280\u8853\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u5909\u5316\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6d3b\u7528 Twitter\u3084Instagram\u3001TikTok\u306a\u3069\u3067\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3084\u30c8\u30ec\u30f3\u30c9\u30ef\u30fc\u30c9\u3092\u8ffd\u8de1\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u6d41\u884c\u3092\u6349\u3048\u307e\u3059\u3002<\/p>\n
Google\u30c8\u30ec\u30f3\u30c9\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u306e\u5229\u7528 \u691c\u7d22\u30c7\u30fc\u30bf\u304b\u3089\u30c8\u30ec\u30f3\u30c9\u3092\u5206\u6790\u3057\u3001\u9700\u8981\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u30c6\u30fc\u30de\u3092\u898b\u3064\u3051\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30c8\u30ec\u30f3\u30c9\u306f\u5e02\u5834\u306e\u9700\u8981\u3084\u6d88\u8cbb\u8005\u306e\u8208\u5473\u306e\u5909\u5316\u3092\u53cd\u6620\u3059\u308b\u305f\u3081\u3001\u7d99\u7d9a\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306f\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u6226\u7565\u8abf\u6574\u3092\u53ef\u80fd\u306b\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7dad\u6301\u3059\u308b\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
2. \u30c7\u30fc\u30bf\u5206\u6790\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a<\/p>\n
\u65b9\u6cd5<\/p>\n
\u30a6\u30a7\u30d6\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u5c0e\u5165 Google Analytics\u3084Hotjar\u3092\u4f7f\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd \u8907\u6570\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u8a66\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u3082\u306e\u3092\u63a1\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6e2c\u5b9a \u30b3\u30e1\u30f3\u30c8\u6570\u3001\u30b7\u30a7\u30a2\u6570\u3001\u6ede\u5728\u6642\u9593\u306a\u3069\u3092\u8a55\u4fa1\u3057\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7279\u5b9a\u306b\u5f79\u7acb\u3066\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u4e3b\u89b3\u306b\u983c\u3089\u305a\u5ba2\u89b3\u7684\u306a\u6839\u62e0\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u3001\u7d50\u679c\u3068\u3057\u3066\u9ad8\u3044ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
3. \u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u306e\u591a\u69d8\u5316<\/p>\n
\u65b9\u6cd5<\/p>\n
\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f37\u5316 YouTube\u3084TikTok\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001\u8996\u899a\u7684\u306a\u8a34\u6c42\u529b\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u5c0e\u5165 \u30aa\u30fc\u30c7\u30a3\u30aa\u5f62\u5f0f\u3067\u306e\u60c5\u5831\u767a\u4fe1\u306b\u3088\u308a\u3001\u7570\u306a\u308b\u6d88\u8cbb\u8005\u5c64\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u958b\u767a \u30af\u30a4\u30ba\u3084\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001AR\/VR\u306a\u3069\u3092\u53d6\u308a\u5165\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53c2\u52a0\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u6d88\u8cbb\u8005\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6d88\u8cbb\u50be\u5411\u306f\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u8907\u6570\u306e\u5f62\u5f0f\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5e45\u5e83\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u8a34\u6c42\u3067\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<\/p>\n
\u65b9\u6cd5<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd \u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d30\u5206\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u30ea\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u306e\u6d3b\u7528 \u30e6\u30fc\u30b6\u30fc\u306e\u904e\u53bb\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u500b\u3005\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u7684\u306b\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n
\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5c0e\u5165 \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u6e80\u8db3\u5ea6\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u8a2a\u554f\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\uff08\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\uff09\u3002<\/p>\n
5. \u30a2\u30b8\u30e3\u30a4\u30eb\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u30d7\u30ed\u30bb\u30b9\u306e\u63a1\u7528<\/p>\n
\u65b9\u6cd5<\/p>\n
\u77ed\u671f\u9593\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30b5\u30a4\u30af\u30eb \u5b9a\u671f\u7684\u306a\u30b9\u30d7\u30ea\u30f3\u30c8\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u884c\u3044\u3001\u8fc5\u901f\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u30fb\u516c\u958b\u3057\u307e\u3059\u3002<\/p>\n
\u67d4\u8edf\u306a\u6226\u7565\u8abf\u6574 \u30c8\u30ec\u30f3\u30c9\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u5373\u5ea7\u306b\u4fee\u6b63\u3067\u304d\u308b\u7d44\u7e54\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n
\u30c1\u30fc\u30e0\u9593\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u5f37\u5316 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u958b\u767a\u306a\u3069\u5404\u90e8\u9580\u304c\u5bc6\u306b\u9023\u643a\u3057\u3001\u8fc5\u901f\u306a\u5bfe\u5fdc\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30a2\u30b8\u30e3\u30a4\u30eb\u624b\u6cd5\u306f\u8fc5\u901f\u306a\u5909\u5316\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u305f\u3081\u3001\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u30c8\u30ec\u30f3\u30c9\u74b0\u5883\u4e0b\u3067\u306e\u67d4\u8edf\u6027\u3068\u52b9\u7387\u6027\u3092\u9ad8\u3081\u3001\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u307e\u3059\uff08\u30a2\u30b8\u30e3\u30a4\u30eb\u306e\u539f\u5247\uff09\u3002<\/p>\n
6. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5<\/p>\n
\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u9023\u643a \u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u5408\u81f4\u3059\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u9078\u5b9a\u3057\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u307e\u3059\u3002<\/p>\n
UGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306e\u4fc3\u9032 \u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u30fb\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u7136\u306a\u5f62\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u62e1\u5927\u3057\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd \u7279\u5b9a\u306e\u671f\u9593\u3084\u30c6\u30fc\u30de\u306b\u57fa\u3065\u3044\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3001\u30c8\u30ec\u30f3\u30c9\u306b\u4e57\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u5bfe\u3057\u3066\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u5f7c\u3089\u3092\u901a\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u767a\u4fe1\u306f\u4fe1\u983c\u6027\u3068\u30ea\u30fc\u30c1\u3092\u540c\u6642\u306b\u5411\u4e0a\u3055\u305b\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
7. \u6700\u65b0\u6280\u8853\u306e\u5c0e\u5165<\/p>\n
\u65b9\u6cd5<\/p>\n
AI\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u6d3b\u7528 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306bAI\u6280\u8853\u3092\u53d6\u308a\u5165\u308c\u307e\u3059\u3002<\/p>\n
SEO\u6700\u9069\u5316\u30c4\u30fc\u30eb\u306e\u5229\u7528 \u6700\u65b0\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u53ef\u8996\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u306e\u5c0e\u5165 \u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3084\u914d\u4fe1\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u3001\u52b9\u7387\u6027\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u6280\u8853\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u767b\u5834\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u52b9\u679c\u6027\u3068\u52b9\u7387\u6027\u3092\u98db\u8e8d\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
8. \u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u7d71\u5408<\/p>\n
\u65b9\u6cd5<\/p>\n
\u591a\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u63a8\u9032 \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001SNS\u3001\u30e1\u30fc\u30eb\u3001\u30a2\u30d7\u30ea\u306a\u3069\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u69cb\u7bc9 \u4ed6\u30d6\u30e9\u30f3\u30c9\u3084\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u5354\u529b\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u76f8\u4e92\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u62e1\u6563\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u5f62\u6210 \u30aa\u30f3\u30e9\u30a4\u30f3\u30d5\u30a9\u30fc\u30e9\u30e0\u3084SNS\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u6210\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u306e\u4ea4\u6d41\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u5c55\u958b\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u5e83\u7bc4\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3067\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u4fe1\u983c\u6027\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u53d6\u308a\u5165\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u8abf\u6574\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u306e\u591a\u69d8\u5316\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u30a2\u30b8\u30e3\u30a4\u30eb\u306a\u5236\u4f5c\u30d7\u30ed\u30bb\u30b9\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u6700\u65b0\u6280\u8853\u306e\u5c0e\u5165\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u7d71\u5408\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u65b9\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u74b0\u5883\u306b\u67d4\u8edf\u304b\u3064\u8fc5\u901f\u306b\u5bfe\u5fdc\u3057\u3001\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u3057\u3066\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u591a\u69d8\u5316\u3084\u6280\u8853\u306e\u9032\u5316\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a\u306e\u52b9\u679c\u304c\u6319\u3052\u3089\u308c\u3001\u3053\u308c\u3089\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
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