\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u306a\u305c\u9867\u5ba2\u95a2\u4fc2\u69cb\u7bc9\u306b\u52b9\u679c\u7684\u306a\u306e\u304b\uff1f
\n\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3001\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u65e2\u5b58\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u52b9\u679c\u7684\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u305d\u306e\u52b9\u679c\u7684\u306a\u7406\u7531\u3068\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u76f4\u63a5\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb<\/p>\n
\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u6700\u65b0\u60c5\u5831\u3001\u88fd\u54c1\u306e\u66f4\u65b0\u3001\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u76f4\u63a5\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u306e\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
2. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u73fe\u4ee3\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3066\u304a\u308a\u3001\u9867\u5ba2\u306e\u8208\u5473\u3084\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u5185\u5bb9\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u7570\u306a\u308b\u9867\u5ba2\u5c64\u306b\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308a\u5206\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
3. \u5b9a\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u7dad\u6301<\/p>\n
\u5b9a\u671f\u7684\u306b\u9001\u4fe1\u3055\u308c\u308b\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7d99\u7d9a\u7684\u306b\u7dad\u6301\u3059\u308b\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306a\u63a5\u89e6\u306f\u3001\u9867\u5ba2\u306e\u8a18\u61b6\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u7559\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u3001\u8cfc\u8cb7\u3092\u4fc3\u9032\u3059\u308b\u969b\u306b\u6709\u5229\u306b\u50cd\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u6708\u4e00\u56de\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u7d99\u7d9a\u7684\u306a\u30ea\u30de\u30a4\u30f3\u30c9\u3068\u306a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
4. \u30b3\u30b9\u30c8\u52b9\u679c\u3068\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u6bd4\u8f03\u3057\u3066\u975e\u5e38\u306b\u30b3\u30b9\u30c8\u52b9\u679c\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n
\u5370\u5237\u3084\u914d\u9001\u306e\u30b3\u30b9\u30c8\u304c\u4e0d\u8981\u3067\u3042\u308a\u3001\u77ed\u671f\u9593\u3067\u5927\u91cf\u306e\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u306f\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u3067\u3042\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u5bb9\u6613\u306b\u62e1\u5f35\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
5. \u4fa1\u5024\u306e\u63d0\u4f9b\u3068\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/p>\n
\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u306b\u6709\u76ca\u306a\u60c5\u5831\u3084\u30a8\u30af\u30b9\u30af\u30eb\u30fc\u30b7\u30d6\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u696d\u754c\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3001\u4f7f\u7528\u65b9\u6cd5\u306e\u30ac\u30a4\u30c9\u3001\u9650\u5b9a\u30bb\u30fc\u30eb\u60c5\u5831\u306a\u3069\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u7d9a\u304d\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u4f01\u696d\u304b\u3089\u306e\u60c5\u5831\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u3068\u8a8d\u8b58\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u611f\u304c\u5f37\u307e\u308a\u307e\u3059\u3002<\/p>\n
6. \u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u679c\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u6307\u6a19\u3092\u901a\u3058\u3066\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u5ea6\u3092\u8a55\u4fa1\u3057\u3001\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u3082\u6a5f\u80fd\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
7. \u6839\u62e0\u3068\u306a\u308b\u30c7\u30fc\u30bf\u3068\u7814\u7a76<\/p>\n
Statista\u306e\u8abf\u67fb\uff082023\u5e74\uff09\u306b\u3088\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u96fb\u5b50\u30e1\u30fc\u30eb\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u4e2d\u3067\u6700\u3082\u9ad8\u3044ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u6301\u3061\u3001\u5e73\u5747\u3067$42\u306e\u30ea\u30bf\u30fc\u30f3\u304c\u5f97\u3089\u308c\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
HubSpot\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u975e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u6bd4\u8f03\u3057\u30663\u500d\u4ee5\u4e0a\u306e\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u3092\u9054\u6210\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
Campaign Monitor\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u5b9a\u671f\u7684\u306a\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u53d7\u4fe1\u8005\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u5fe0\u8aa0\u5fc3\u304c\u9ad8\u304f\u3001\u518d\u8cfc\u5165\u7387\u3082\u5411\u4e0a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
8. \u7d50\u8ad6<\/p>\n
\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u76f4\u63a5\u7684\u304b\u3064\u7d99\u7d9a\u7684\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u3053\u3068\u3067\u3001\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
\u30b3\u30b9\u30c8\u52b9\u679c\u304c\u9ad8\u304f\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u679c\u3092\u5f97\u3089\u308c\u308b\u70b9\u3082\u5927\u304d\u306a\u5229\u70b9\u3067\u3059\u3002<\/p>\n
\u52a0\u3048\u3066\u3001\u63d0\u4f9b\u3059\u308b\u5185\u5bb9\u306e\u8cea\u304c\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u306b\u5408\u81f4\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3084\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u304c\u7d44\u307f\u5408\u308f\u3055\u308b\u3053\u3068\u3067\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u9867\u5ba2\u95a2\u4fc2\u69cb\u7bc9\u306b\u304a\u3044\u3066\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n
\u65e2\u5b58\u9867\u5ba2\u3068\u898b\u8fbc\u307f\u5ba2\u3092\u52b9\u679c\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3059\u308b\u65b9\u6cd5\u306f\uff1f
\n\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u306b\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u6226\u7565\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u3092\u8ff0\u3079\u307e\u3059\u3002<\/p>\n
1. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd<\/p>\n
\u65b9\u6cd5<\/p>\n
\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u3092\u5c5e\u6027\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u306a\u3069\uff09\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u30fb\u30af\u30ea\u30c3\u30af\u72b6\u6cc1\uff09\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306b\u7279\u5b9a\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u306f\u95a2\u9023\u5546\u54c1\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3092\u983b\u7e41\u306b\u95b2\u89a7\u3057\u3066\u3044\u308b\u898b\u8fbc\u307f\u5ba2\u306b\u306f\u305d\u306e\u5206\u91ce\u306b\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u308b\u306a\u3069\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u308b\u305f\u3081\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u5b9f\u969b\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u304c\u5e73\u5747\u306714.31\uff05\u5411\u4e0a\u3059\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Mailchimp\u8abf\u67fb\u3088\u308a\uff09\u3002<\/p>\n
2. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316<\/p>\n
\u65b9\u6cd5<\/p>\n
\u53d7\u4fe1\u8005\u306e\u540d\u524d\u3092\u30e1\u30fc\u30eb\u5185\u306b\u633f\u5165\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u3053\u3093\u306b\u3061\u306f\u3001\u25cb\u25cb\u69d8\u3002<\/p>\n
\u524d\u56de\u3054\u8cfc\u5165\u3044\u305f\u3060\u3044\u305f\u5546\u54c1\u306b\u95a2\u9023\u3059\u308b\u304a\u3059\u3059\u3081\u5546\u54c1\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u300d\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u7d71\u8a08\u306b\u3088\u308c\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u5e73\u5747\u3057\u30666\u500d\u9ad8\u3044\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u7387\u3092\u3082\u305f\u3089\u3059\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08Experian\u8abf\u67fb\u3088\u308a\uff09\u3002<\/p>\n
3. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u95a2\u9023\u6027\u306e\u5411\u4e0a<\/p>\n
\u65b9\u6cd5<\/p>\n
\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3042\u308a\u3001\u8208\u5473\u3092\u5f15\u304f\u3082\u306e\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6559\u80b2\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u72ec\u5360\u30aa\u30d5\u30a1\u30fc\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u60c5\u5831\u306a\u3069\u3001\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3084\u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u3092\u53d6\u308a\u5165\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
HubSpot\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u9867\u5ba2\u306b\u5909\u308f\u308b\u78ba\u7387\u304c2\u500d\u4ee5\u4e0a\u306b\u306a\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6\u306e\u6700\u9069\u5316<\/p>\n
\u65b9\u6cd5<\/p>\n
\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u983b\u5ea6\u3092\u5206\u6790\u3057\u3001\u53d7\u4fe1\u8005\u306e\u6642\u9593\u5e2f\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u306e\u5834\u5408\u306f\u5e73\u65e5\u306e\u5348\u524d\u4e2d\u304c\u52b9\u679c\u7684\u306a\u3053\u3068\u304c\u591a\u3044\u4e00\u65b9\u3001\u6d88\u8cbb\u8005\u5411\u3051\u3067\u306f\u5915\u65b9\u3084\u9031\u672b\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u904e\u5ea6\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u306f\u96e2\u8131\u3092\u62db\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u983b\u5ea6\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6\u306f\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u7814\u7a76\u306b\u3088\u308c\u3070\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u306f\u9001\u4fe1\u6642\u9593\u5e2f\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5909\u52d5\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u958b\u5c01\u7387\u304c\u6700\u5927\u306730\uff05\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\uff08GetResponse\u8abf\u67fb\u3088\u308a\uff09\u3002<\/p>\n
5. \u30e2\u30d0\u30a4\u30eb\u6700\u9069\u5316<\/p>\n
\u65b9\u6cd5<\/p>\n
\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u3067\u30e1\u30fc\u30eb\u3092\u95b2\u89a7\u3059\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u4f7f\u7528\u3057\u3001\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u304c\u5c0f\u3055\u306a\u753b\u9762\u3067\u3082\u9069\u5207\u306b\u8868\u793a\u3055\u308c\u3001\u64cd\u4f5c\u3057\u3084\u3059\u3044\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u306e\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u306f\u5e74\u3005\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u6700\u9069\u5316\u304c\u4e0d\u5341\u5206\u3060\u3068\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u304c\u640d\u306a\u308f\u308c\u3001\u96e2\u8131\u7387\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
Google\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001\u30e2\u30d0\u30a4\u30eb\u6700\u9069\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u6700\u5927\u306715\uff05\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
6. A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u65b9\u6cd5<\/p>\n
\u4ef6\u540d\u3001\u9001\u4fe1\u6642\u9593\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u7f6e\u3001CTA\u306e\u6587\u8a00\u306a\u3069\u3001\u7570\u306a\u308b\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3057\u3001\u3069\u306e\u8981\u7d20\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u7d99\u7d9a\u7684\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
A\/B\u30c6\u30b9\u30c8\u306f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n
HubSpot\u306b\u3088\u308b\u3068\u3001A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u304c20\uff05\u4ee5\u4e0a\u5411\u4e0a\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
7. \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5<\/p>\n
\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u305f\u81ea\u52d5\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u30e1\u30fc\u30eb\u3001\u8a95\u751f\u65e5\u30e1\u30fc\u30eb\u306a\u3069\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u500b\u5225\u5bfe\u5fdc\u304c\u96e3\u3057\u3044\u5927\u91cf\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3082\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8fc5\u901f\u306b\u9001\u4fe1\u3067\u304d\u308b\u305f\u3081\u3001\u52b9\u7387\u3068\u52b9\u679c\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
Epsilon\u306e\u8abf\u67fb\u3067\u306f\u3001\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b\u4f01\u696d\u306f\u3001\u624b\u52d5\u30d7\u30ed\u30bb\u30b9\u306b\u6bd4\u3079\u3066\u58f2\u4e0a\u304c451\uff05\u5897\u52a0\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
8. \u30c7\u30fc\u30bf\u306e\u5206\u6790\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/p>\n
\u65b9\u6cd5<\/p>\n
\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u3001\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u4e3b\u8981\u6307\u6a19\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u6226\u7565\u3092\u8abf\u6574\u3057\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306eROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u8df5\u8005\u306e\u591a\u304f\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u7387\u304c\u9ad8\u307e\u308b\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059\uff08Forrester\u8abf\u67fb\u3088\u308a\uff09\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u65e2\u5b58\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u306b\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u6700\u9069\u306a\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6\u3001\u30e2\u30d0\u30a4\u30eb\u6700\u9069\u5316\u3001A\/B\u30c6\u30b9\u30c8\u3001\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u5316\u3055\u305b\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u95a2\u5fc3\u3092\u5f15\u304d\u7d9a\u3051\u308b\u305f\u3081\u306e\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u30dd\u30a4\u30f3\u30c8\u306f\uff1f
\n\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u65e2\u5b58\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u95a2\u5fc3\u3092\u5f15\u304d\u7d9a\u3051\u308b\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<\/p>\n
\u30dd\u30a4\u30f3\u30c8 \u9867\u5ba2\u306e\u540d\u524d\u3084\u8cfc\u8cb7\u5c65\u6b74\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u500b\u5225\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u5185\u5bb9\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n
\u6839\u62e0 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u81ea\u8eab\u304c\u7279\u5225\u306a\u5b58\u5728\u3068\u611f\u3058\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u7814\u7a76\u306b\u3088\u308c\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u304c\u5411\u4e0a\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\uff08Epsilon, 2018\uff09\u3002<\/p>\n
2. \u9b45\u529b\u7684\u306a\u4ef6\u540d\u306e\u4f5c\u6210<\/p>\n
\u30dd\u30a4\u30f3\u30c8 \u77ed\u304f\u3001\u5177\u4f53\u7684\u3067\u3001\u8208\u5473\u3092\u5f15\u304f\u4ef6\u540d\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\n
\u7591\u554f\u5f62\u3084\u6570\u5b57\u3092\u4f7f\u7528\u3059\u308b\u306a\u3069\u3001\u53d7\u4fe1\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304f\u5de5\u592b\u3092\u3059\u308b\u3002<\/p>\n
\u6839\u62e0 \u4ef6\u540d\u306f\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u9b45\u529b\u7684\u306a\u4ef6\u540d\u306f\u3001\u958b\u5c01\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u76f4\u7d50\u3057\u307e\u3059\uff08Campaign Monitor, 2020\uff09\u3002<\/p>\n
3. \u660e\u78ba\u306a\u4fa1\u5024\u63d0\u6848<\/p>\n
\u30dd\u30a4\u30f3\u30c8 \u30e1\u30fc\u30eb\u306e\u5192\u982d\u3067\u3001\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u306e\u5229\u70b9\u3084\u4fa1\u5024\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u3002<\/p>\n
\u63d0\u4f9b\u3059\u308b\u60c5\u5831\u3084\u30aa\u30d5\u30a1\u30fc\u304c\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u3002<\/p>\n
\u6839\u62e0 \u660e\u78ba\u306a\u4fa1\u5024\u63d0\u6848\u306f\u3001\u53d7\u4fe1\u8005\u306e\u95a2\u5fc3\u3092\u7dad\u6301\u3057\u3001\u884c\u52d5\u3092\u4fc3\u3059\u52d5\u6a5f\u4ed8\u3051\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4fa1\u5024\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3001\u53d7\u4fe1\u8005\u306f\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u306b\u5bfe\u3057\u3066\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u3092\u793a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\uff08Forrester Research, 2019\uff09\u3002<\/p>\n
4. \u30d3\u30b8\u30e5\u30a2\u30eb\u8981\u7d20\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528<\/p>\n
\u30dd\u30a4\u30f3\u30c8 \u753b\u50cf\u3084\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3001\u52d5\u753b\u306a\u3069\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9069\u5207\u306b\u914d\u7f6e\u3057\u3001\u8996\u899a\u7684\u306a\u9b45\u529b\u3092\u9ad8\u3081\u308b\u3002<\/p>\n
\u305f\u3060\u3057\u3001\u904e\u5270\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u30d0\u30e9\u30f3\u30b9\u3092\u4fdd\u3064\u3002<\/p>\n
\u6839\u62e0 \u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u60c5\u5831\u306e\u7406\u89e3\u3092\u52a9\u3051\u3001\u611f\u60c5\u306b\u8a34\u3048\u308b\u529b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u3001\u30e1\u30fc\u30eb\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u3068\u3068\u3082\u306b\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4f1d\u9054\u529b\u3092\u5f37\u5316\u3057\u307e\u3059\uff08HubSpot, 2021\uff09\u3002<\/p>\n
5. \u5f37\u529b\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09<\/p>\n
\u30dd\u30a4\u30f3\u30c8 \u5177\u4f53\u7684\u3067\u884c\u52d5\u3092\u4fc3\u3059CTA\u30dc\u30bf\u30f3\u3084\u30ea\u30f3\u30af\u3092\u914d\u7f6e\u3059\u308b\u3002<\/p>\n
CTA\u306f\u76ee\u7acb\u3064\u4f4d\u7f6e\u306b\u914d\u7f6e\u3057\u3001\u660e\u78ba\u306a\u6307\u793a\u3092\u4e0e\u3048\u308b\u3002<\/p>\n
\u6839\u62e0 \u52b9\u679c\u7684\u306aCTA\u306f\u3001\u53d7\u4fe1\u8005\u306b\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u4fc3\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
CTA\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u6587\u8a00\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\uff08MarketingProfs, 2020\uff09\u3002<\/p>\n
6. \u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3<\/p>\n
\u30dd\u30a4\u30f3\u30c8 \u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30d0\u30a4\u30b9\u3067\u306e\u8868\u793a\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u306a\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3059\u308b\u3002<\/p>\n
\u6839\u62e0 \u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u30e1\u30fc\u30eb\u3092\u78ba\u8a8d\u3059\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3001\u96e2\u8131\u7387\u3092\u4f4e\u6e1b\u3057\u307e\u3059\uff08Google, 2022\uff09\u3002<\/p>\n
7. \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u6d3b\u7528<\/p>\n
\u30dd\u30a4\u30f3\u30c8 \u7269\u8a9e\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u53d6\u308a\u5165\u308c\u3001\u611f\u60c5\u306b\u8a34\u3048\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3002<\/p>\n
\u9867\u5ba2\u306e\u5171\u611f\u3092\u5f97\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5c55\u958b\u3059\u308b\u3002<\/p>\n
\u6839\u62e0 \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306f\u60c5\u5831\u3092\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u611f\u3084\u89aa\u8fd1\u611f\u3092\u91b8\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u611f\u60c5\u306b\u8a34\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\uff08Harvard Business Review, 2020\uff09\u3002<\/p>\n
8. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd<\/p>\n
\u30dd\u30a4\u30f3\u30c8 \u9867\u5ba2\u3092\u5c5e\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u9069\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u3002<\/p>\n
\u6839\u62e0 \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u53d7\u4fe1\u8005\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e1\u30fc\u30eb\u306e\u95a2\u9023\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\uff08Mailchimp, 2021\uff09\u3002<\/p>\n
9. \u9069\u5207\u306a\u914d\u4fe1\u983b\u5ea6\u306e\u8a2d\u5b9a<\/p>\n
\u30dd\u30a4\u30f3\u30c8 \u904e\u5ea6\u306a\u30e1\u30fc\u30eb\u9001\u4fe1\u306f\u907f\u3051\u3001\u9069\u5207\u306a\u983b\u5ea6\u3067\u30b3\u30f3\u30b9\u30bf\u30f3\u30c8\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n
\u9867\u5ba2\u306e\u53d7\u4fe1\u306e\u8ca0\u62c5\u3092\u8003\u616e\u3059\u308b\u3002<\/p>\n
\u6839\u62e0 \u9069\u5207\u306a\u914d\u4fe1\u983b\u5ea6\u306f\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u7dad\u6301\u3057\u3064\u3064\u3001\u30b9\u30d1\u30e0\u3068\u8a8d\u8b58\u3055\u308c\u308b\u30ea\u30b9\u30af\u3092\u4f4e\u6e1b\u3057\u307e\u3059\u3002<\/p>\n
\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u983b\u5ea6\u8a2d\u5b9a\u306f\u3001\u9577\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u5bc4\u4e0e\u3057\u307e\u3059\uff08Campaign Monitor, 2022\uff09\u3002<\/p>\n
10. \u30c6\u30b9\u30c8\u3068\u5206\u6790\u306e\u7d99\u7d9a<\/p>\n
\u30dd\u30a4\u30f3\u30c8 A\/B\u30c6\u30b9\u30c8\u3084\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30e1\u30fc\u30eb\u306e\u5404\u8981\u7d20\uff08\u4ef6\u540d\u3001CTA\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u306a\u3069\uff09\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3057\u3001\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6539\u5584\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6709\u52b9\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u5206\u6790\u306b\u3088\u308a\u3001\u6700\u9069\u306a\u30e1\u30fc\u30eb\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\uff08Optimizely, 2023\uff09\u3002<\/p>\n
\u4ee5\u4e0a\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8e0f\u307e\u3048\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a08\u753b\u30fb\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u5316\u3055\u305b\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u5404\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u88cf\u6253\u3061\u3055\u308c\u3066\u304a\u308a\u3001\u5b9f\u8a3c\u6e08\u307f\u306e\u52b9\u679c\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u30fb\u6539\u5584\u3059\u3079\u304d\u304b\uff1f
\n\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u30fb\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
1. \u6210\u679c\u6e2c\u5b9a\u306e\u305f\u3081\u306e\u4e3b\u8981\u6307\u6a19<\/p>\n
1.1 \u958b\u5c01\u7387\uff08Open Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u306e\u3046\u3061\u3001\u5b9f\u969b\u306b\u958b\u5c01\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u4ef6\u540d\u3084\u9001\u4fe1\u8005\u540d\u304c\u9b45\u529b\u7684\u3067\u3042\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u3002<\/p>\n
\u6539\u5584\u65b9\u6cd5 \u9b45\u529b\u7684\u306a\u4ef6\u540d\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9001\u4fe1\u8005\u540d\u3092\u4f7f\u7528\u3059\u308b\u3002<\/p>\n
1.2 \u30af\u30ea\u30c3\u30af\u7387\uff08CTR Click-Through Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u958b\u5c01\u3057\u305f\u30e1\u30fc\u30eb\u306e\u4e2d\u3067\u3001\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u30e1\u30fc\u30eb\u5185\u5bb9\u306e\u9b45\u529b\u3084\u8a98\u5c0e\u529b\u3092\u6e2c\u308b\u6307\u6a19\u3002<\/p>\n
\u6539\u5584\u65b9\u6cd5 \u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u3001\u8996\u899a\u7684\u306b\u5f15\u304d\u4ed8\u3051\u308b\u30c7\u30b6\u30a4\u30f3\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n
1.3 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08Conversion Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u7d4c\u7531\u3067\u5b9f\u969b\u306b\u8cfc\u5165\u3084\u7533\u3057\u8fbc\u307f\u306a\u3069\u306e\u76ee\u6a19\u884c\u52d5\u3092\u9054\u6210\u3057\u305f\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u7d42\u7684\u306a\u6210\u679c\u3092\u793a\u3059\u6307\u6a19\u3002<\/p>\n
\u6539\u5584\u65b9\u6cd5 \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u3001\u30aa\u30d5\u30a1\u30fc\u306e\u9b45\u529b\u5ea6\u5411\u4e0a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u306e\u5411\u4e0a\u3002<\/p>\n
1.4 \u30d0\u30a6\u30f3\u30b9\u7387\uff08Bounce Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u304c\u914d\u4fe1\u3055\u308c\u306a\u304b\u3063\u305f\u5272\u5408\uff08\u30cf\u30fc\u30c9\u30d0\u30a6\u30f3\u30b9\u3068\u30bd\u30d5\u30c8\u30d0\u30a6\u30f3\u30b9\uff09\u3002<\/p>\n
\u91cd\u8981\u6027 \u30e1\u30fc\u30ea\u30f3\u30b0\u30ea\u30b9\u30c8\u306e\u54c1\u8cea\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3002<\/p>\n
\u6539\u5584\u65b9\u6cd5 \u5b9a\u671f\u7684\u306a\u30ea\u30b9\u30c8\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3001\u91cd\u8907\u30c1\u30a7\u30c3\u30af\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u691c\u8a3c\u3002<\/p>\n
1.5 \u89e3\u9664\u7387\uff08Unsubscribe Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30e1\u30fc\u30eb\u53d7\u4fe1\u3092\u89e3\u9664\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3002<\/p>\n
\u91cd\u8981\u6027 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u3084\u983b\u5ea6\u306b\u5bfe\u3059\u308b\u53d7\u4fe1\u8005\u306e\u53cd\u5fdc\u3092\u793a\u3059\u3002<\/p>\n
\u6539\u5584\u65b9\u6cd5 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u5411\u4e0a\u3001\u30e1\u30fc\u30eb\u306e\u983b\u5ea6\u8abf\u6574\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u898b\u76f4\u3057\u3002<\/p>\n
2. \u6210\u679c\u306e\u5206\u6790\u65b9\u6cd5<\/p>\n
2.1 A\/B\u30c6\u30b9\u30c8<\/p>\n
\u624b\u6cd5 \u4ef6\u540d\u3001\u9001\u4fe1\u6642\u9593\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30ec\u30a4\u30a2\u30a6\u30c8\u306a\u3069\u3092\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u30c6\u30b9\u30c8\u3057\u3001\u3069\u3061\u3089\u304c\u52b9\u679c\u7684\u304b\u3092\u6bd4\u8f03\u3002<\/p>\n
\u52b9\u679c \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3002<\/p>\n
2.2 \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u624b\u6cd5 \u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3001\u884c\u52d5\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u30ea\u30b9\u30c8\u3092\u7d30\u5206\u5316\u3002<\/p>\n
\u52b9\u679c \u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5185\u5bb9\u3092\u63d0\u4f9b\u3067\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3059\u308b\u3002<\/p>\n
2.3 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u624b\u6cd5 \u53d7\u4fe1\u8005\u306e\u540d\u524d\u3084\u904e\u53bb\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3002<\/p>\n
\u52b9\u679c \u53d7\u4fe1\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u306a\u308a\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3059\u308b\u3002<\/p>\n
2.4 \u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u6700\u9069\u5316<\/p>\n
\u624b\u6cd5 \u30e6\u30fc\u30b6\u30fc\u304c\u6700\u3082\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3084\u3059\u3044\u6642\u9593\u5e2f\u3084\u66dc\u65e5\u3092\u5206\u6790\u3057\u3001\u9001\u4fe1\u6642\u9593\u3092\u8abf\u6574\u3002<\/p>\n
\u52b9\u679c \u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n
3. \u6539\u5584\u306e\u305f\u3081\u306e\u5177\u4f53\u7684\u65bd\u7b56<\/p>\n
3.1 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u5411\u4e0a<\/p>\n
\u8cea\u306e\u9ad8\u3044\u3001\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u4fe1\u8005\u306e\u95a2\u5fc3\u3092\u7dad\u6301\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3002<\/p>\n
3.2 \u30c7\u30b6\u30a4\u30f3\u306e\u6700\u9069\u5316<\/p>\n
\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u3084\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u63a1\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3002<\/p>\n
3.3 \u81ea\u52d5\u5316\u306e\u6d3b\u7528<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u30c8\u30ea\u30ac\u30fc\u30d9\u30fc\u30b9\u306e\u30e1\u30fc\u30eb\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u5316\u3059\u308b\u3002<\/p>\n
3.4 \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6<\/p>\n
\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u3001\u53d7\u4fe1\u8005\u306e\u610f\u898b\u3092\u53ce\u96c6\u3057\u3001\u30e1\u30fc\u30eb\u5185\u5bb9\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3002<\/p>\n
4. \u6839\u62e0\u3068\u696d\u754c\u6a19\u6e96<\/p>\n
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