**\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u7279\u5b9a\u3059\u3079\u304d\u304b\uff1f**
\n\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6b63\u78ba\u306a\u7279\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u305d\u306e\u7279\u5b9a\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u8ff0\u3057\u307e\u3059\u3002<\/p>\n
1. \u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u660e\u78ba\u5316<\/p>\n
\u307e\u305a\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3001\u5229\u70b9\u3001\u7528\u9014\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7279\u5b9a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7406\u89e3\u304c\u4e0d\u5341\u5206\u3067\u306f\u3001\u9069\u5207\u306a\u9867\u5ba2\u5c64\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u56f0\u96e3\u3068\u306a\u308a\u3001\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3082\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
2. \u65e2\u5b58\u9867\u5ba2\u306e\u5206\u6790<\/p>\n
\u65e2\u5b58\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u5171\u901a\u306e\u5c5e\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u5229\u7528\u983b\u5ea6\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u65e2\u5b58\u9867\u5ba2\u306e\u7279\u6027\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u4f3c\u305f\u5c5e\u6027\u3092\u6301\u3064\u6f5c\u5728\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u969b\u306e\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3084\u5fe0\u8aa0\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65bd\u7b56\u3082\u8003\u616e\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u5e02\u5834\u8abf\u67fb\u306e\u5b9f\u65bd<\/p>\n
\u5e02\u5834\u5168\u4f53\u306e\u52d5\u5411\u3084\u7af6\u5408\u4ed6\u793e\u306e\u9867\u5ba2\u5c64\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n
\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5206\u6790\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308a\u3046\u308b\u6f5c\u5728\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u95a2\u5fc3\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u3001\u672a\u958b\u62d3\u306e\u5e02\u5834\u3084\u65b0\u305f\u306a\u30cb\u30fc\u30ba\u3092\u767a\u898b\u3067\u304d\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
4. \u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210<\/p>\n
\u5177\u4f53\u7684\u306a\u9867\u5ba2\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u30da\u30eb\u30bd\u30ca\u306b\u306f\u3001\u540d\u524d\u3001\u5e74\u9f62\u3001\u8077\u696d\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u306a\u3069\u306e\u8a73\u7d30\u306a\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3084\u30c8\u30fc\u30f3\u3092\u30da\u30eb\u30bd\u30ca\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u8996\u70b9\u306b\u7acb\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30e1\u30fc\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
5. \u884c\u52d5\u30c7\u30fc\u30bf\u306e\u6d3b\u7528<\/p>\n
\u9867\u5ba2\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u884c\u52d5\u5c65\u6b74\u3084\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u30fb\u30af\u30ea\u30c3\u30af\u5c65\u6b74\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u3084\u8cfc\u8cb7\u610f\u6b32\u3092\u4e88\u6e2c\u3057\u3001\u3088\u308a\u7684\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u884c\u52d5\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u73fe\u5728\u306e\u30cb\u30fc\u30ba\u3084\u8208\u5473\u306b\u5373\u3057\u305f\u5185\u5bb9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u305f\u3081\u3001\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
6. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd<\/p>\n
\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u9867\u5ba2\u3092\u8907\u6570\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u8cfc\u8cb7\u983b\u5ea6\u3001\u8cfc\u5165\u91d1\u984d\u3001\u8208\u5473\u95a2\u5fc3\u3001\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\u306a\u3069\u306e\u57fa\u6e96\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u305d\u308c\u305e\u308c\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u6700\u9069\u306a\u30e1\u30fc\u30eb\u5185\u5bb9\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3067\u304d\u308b\u305f\u3081\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
7. \u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a\u306f\u4e00\u5ea6\u304d\u308a\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u30c7\u30fc\u30bf\u5206\u6790\u3092\u901a\u3058\u3066\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u3092\u6d3b\u7528\u3057\u3001\u7570\u306a\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u52b9\u679c\u3092\u6bd4\u8f03\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5e02\u5834\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306f\u5e38\u306b\u5909\u52d5\u3059\u308b\u305f\u3081\u3001\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5e38\u306b\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5206\u6790\u3068\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7406\u89e3\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u5206\u6790\u3001\u5e02\u5834\u8abf\u67fb\u3001\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316\u3092\u901a\u3058\u3066\u3001\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u6700\u7d42\u7684\u306b\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
**\u9b45\u529b\u7684\u306a\u4ef6\u540d\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\uff1f**
\n\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u9b45\u529b\u7684\u306a\u4ef6\u540d\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u6226\u7565\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n
1. \u9b45\u529b\u7684\u306a\u4ef6\u540d\u306e\u4f5c\u6210<\/p>\n
a. \u7c21\u6f54\u3067\u660e\u78ba\u306a\u8868\u73fe
\n\u4ef6\u540d\u306f\u77ed\u304f\u3001\u53d7\u4fe1\u8005\u304c\u4e00\u76ee\u3067\u5185\u5bb9\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u4e00\u822c\u7684\u306b50\u6587\u5b57\u4ee5\u5185\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u9577\u3059\u304e\u308b\u3068\u3001\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u306e\u8868\u793a\u304c\u5207\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
b. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba
\n\u53d7\u4fe1\u8005\u306e\u540d\u524d\u3084\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u3001\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4ef6\u540d\u306f\u3001\u958b\u5c01\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u3007\u3007\u69d8\u3001\u7279\u5225\u306a\u3054\u6848\u5185\u3067\u3059\u300d\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002<\/p>\n
c. \u7dca\u6025\u6027\u3084\u5e0c\u5c11\u6027\u306e\u5f37\u8abf
\n\u300c\u4eca\u9031\u9650\u5b9a\u30bb\u30fc\u30eb\u300d\u3084\u300c\u5728\u5eab\u50c5\u5c11\u300d\u306a\u3069\u3001\u7dca\u6025\u6027\u3084\u5e0c\u5c11\u6027\u3092\u8a34\u3048\u308b\u3053\u3068\u3067\u3001\u53d7\u4fe1\u8005\u306b\u5373\u6642\u306e\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u5fc3\u7406\u7684\u306a\u300cFOMO\uff08Fear of Missing Out \u9003\u3059\u3053\u3068\u3078\u306e\u6050\u308c\uff09\u300d\u3092\u5229\u7528\u3057\u305f\u6226\u7565\u3067\u3059\u3002<\/p>\n
d. \u6570\u5b57\u3084\u5177\u4f53\u7684\u306a\u60c5\u5831\u306e\u6d3b\u7528
\n\u300c30\uff05\u30aa\u30d5\u300d\u3084\u300c5\u3064\u306e\u7c21\u5358\u30b9\u30c6\u30c3\u30d7\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5b57\u3092\u542b\u3080\u4ef6\u540d\u306f\u3001\u53d7\u4fe1\u8005\u306b\u660e\u78ba\u306a\u4fa1\u5024\u3092\u4f1d\u3048\u3084\u3059\u304f\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
e. \u8cea\u554f\u5f62\u5f0f\u3084\u8208\u5473\u3092\u5f15\u304f\u8868\u73fe
\n\u300c\u3042\u306a\u305f\u306f\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\uff1f\u300d\u306a\u3069\u3001\u8cea\u554f\u5f62\u5f0f\u306e\u4ef6\u540d\u306f\u53d7\u4fe1\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u3001\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3059\u308b\u52d5\u6a5f\u3065\u3051\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u3084\u5b9f\u8df5\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Campaign Monitor\u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4ef6\u540d\u304c\u958b\u5c01\u7387\u309226\uff05\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210<\/p>\n
a. \u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u63d0\u4f9b
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u554f\u984c\u89e3\u6c7a\u306e\u65b9\u6cd5\u3001\u5c02\u9580\u7684\u306a\u60c5\u5831\u3001\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u5fc3\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n
b. \u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09
\n\u53d7\u4fe1\u8005\u306b\u6b21\u306b\u53d6\u3063\u3066\u307b\u3057\u3044\u884c\u52d5\u3092\u660e\u78ba\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u300c\u8a73\u7d30\u306f\u3053\u3061\u3089\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
c. \u8996\u899a\u7684\u306a\u5de5\u592b
\n\u9069\u5207\u306a\u753b\u50cf\u3084\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30d5\u30a9\u30f3\u30c8\u306e\u4f7f\u7528\u306f\u3001\u30e1\u30fc\u30eb\u306e\u8996\u899a\u7684\u306a\u9b45\u529b\u3092\u9ad8\u3081\u3001\u60c5\u5831\u306e\u4f1d\u9054\u3092\u5bb9\u6613\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u305f\u3060\u3057\u3001\u904e\u5ea6\u306a\u88c5\u98fe\u306f\u907f\u3051\u3001\u8aad\u307f\u3084\u3059\u3055\u3092\u512a\u5148\u3057\u307e\u3059\u3002<\/p>\n
d. \u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5bfe\u5fdc
\n\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u30e1\u30fc\u30eb\u3092\u95b2\u89a7\u3059\u308b\u305f\u3081\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3057\u3001\u3069\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u3082\u5feb\u9069\u306b\u95b2\u89a7\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
e. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4
\n\u4ef6\u540d\u540c\u69d8\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u53d7\u4fe1\u8005\u306e\u5c5e\u6027\u3084\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u9023\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u304a\u3059\u3059\u3081\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u306a\u3069\u3067\u3059\u3002<\/p>\n
f. \u7c21\u6f54\u3067\u30b9\u30ad\u30e3\u30f3\u3057\u3084\u3059\u3044\u69cb\u6210
\n\u9577\u6587\u3088\u308a\u3082\u8981\u70b9\u3092\u62bc\u3055\u3048\u305f\u7c21\u6f54\u306a\u6587\u7ae0\u3068\u3001\u7b87\u6761\u66f8\u304d\u3084\u898b\u51fa\u3057\u3092\u6d3b\u7528\u3057\u305f\u69cb\u6210\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u53d7\u4fe1\u8005\u304c\u5fc5\u8981\u306a\u60c5\u5831\u3092\u8fc5\u901f\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\nHubSpot\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001\u660e\u78ba\u306aCTA\u3092\u542b\u3080\u30e1\u30fc\u30eb\u306f\u30af\u30ea\u30c3\u30af\u7387\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u3001\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u306f\u8aad\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5bfe\u5fdc\u306e\u91cd\u8981\u6027\u3082\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u5897\u52a0\u306b\u4f34\u3044\u3001\u696d\u754c\u6a19\u6e96\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30c6\u30b9\u30c8\u3068\u5206\u6790\u306e\u5b9f\u65bd<\/p>\n
a. A\/B\u30c6\u30b9\u30c8\u306e\u6d3b\u7528
\n\u4ef6\u540d\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u9ad8\u3044\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u5f97\u3089\u308c\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
b. \u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308b\u6539\u5584
\n\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u6b21\u56de\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9069\u5316\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
Statista\u306e\u8abf\u67fb\u3067\u306f\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3059\u308b\u4f01\u696d\u306f\u3001\u3088\u308a\u9ad8\u3044ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u9b45\u529b\u7684\u306a\u4ef6\u540d\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u97ff\u304f\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001\u660e\u78ba\u306a\u4fa1\u5024\u63d0\u4f9b\u3001\u8996\u899a\u7684\u5de5\u592b\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9054\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u3084\u5c02\u9580\u5bb6\u306e\u610f\u898b\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u5b9f\u8df5\u7684\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
**\u30e1\u30fc\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u3069\u306e\u7a0b\u5ea6\u91cd\u8981\u304b\uff1f**
\n\u30e1\u30fc\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u91cd\u8981\u6027<\/p>\n
\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u6210\u529f\u306e\u9375\u3068\u306a\u308b\u8981\u7d20\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n
\u5358\u306a\u308b\u5927\u91cf\u914d\u4fe1\u3067\u306f\u306a\u304f\u3001\u53d7\u4fe1\u8005\u4e00\u4eba\u3072\u3068\u308a\u306e\u7279\u6027\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u6700\u7d42\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30e1\u30fc\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u306a\u305c\u91cd\u8981\u3067\u3042\u308b\u304b\u3001\u305d\u3057\u3066\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u3001\u53d7\u4fe1\u8005\u306b\u5bfe\u3057\u3066\u7279\u5225\u611f\u3092\u4e0e\u3048\u3001\u30e1\u30fc\u30eb\u5185\u5bb9\u304c\u81ea\u5206\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u53d7\u4fe1\u8005\u306f\u30e1\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u7a4d\u6975\u7684\u306b\u95a2\u4e0e\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u540d\u524d\u3092\u633f\u5165\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u5546\u54c1\u63a8\u85a6\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u95a2\u5fc3\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
2. \u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a<\/p>\n
\u7d71\u8a08\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4ef6\u540d\u3092\u4f7f\u7528\u3057\u305f\u30e1\u30fc\u30eb\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u30e1\u30fc\u30eb\u306b\u6bd4\u3079\u3066\u958b\u5c01\u7387\u304c\u7d0426%\u5411\u4e0a\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08Campaign Monitor, 2023\uff09\u3002<\/p>\n
\u307e\u305f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u3082\u5411\u4e0a\u3057\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u4e0a\u3067\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u9867\u5ba2\u306f\u3001\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u3084\u8208\u5473\u304c\u7406\u89e3\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u5fe0\u8aa0\u5fc3\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
4. \u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u308b\u52b9\u679c\u6e2c\u5b9a\u3068\u6700\u9069\u5316<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u8981\u7d20\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u628a\u63e1\u3057\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u7570\u306a\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u624b\u6cd5\u306e\u52b9\u679c\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n
5. \u5dee\u5225\u5316\u3068\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u7372\u5f97<\/p>\n
\u591a\u304f\u306e\u4f01\u696d\u304c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u4e2d\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u6709\u529b\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u30e6\u30cb\u30fc\u30af\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u306b\u304a\u3044\u3066\u3082\u76ee\u7acb\u3061\u3001\u9078\u3070\u308c\u308b\u7406\u7531\u3092\u5275\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u306a\u308b\u30c7\u30fc\u30bf\u3068\u7814\u7a76<\/p>\n
Campaign Monitor (2023) \u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306f\u5e73\u5747\u306726%\u9ad8\u3044\u958b\u5c01\u7387\u3092\u8a18\u9332\u3002<\/p>\n
Experian (2022) \u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30e1\u30fc\u30eb\u306f\u53d6\u5f15\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092202%\u5411\u4e0a\u3055\u305b\u308b\u3068\u5831\u544a\u3002<\/p>\n
Econsultancy (2023) \u306e\u8abf\u67fb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5b9f\u65bd\u6642\u306e\u30dd\u30a4\u30f3\u30c8<\/p>\n
\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u306a\u53ce\u96c6\u3068\u7ba1\u7406\u3000\u9867\u5ba2\u306e\u57fa\u672c\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001\u884c\u52d5\u5c65\u6b74\u3084\u55dc\u597d\u60c5\u5831\u3092\u9069\u5207\u306b\u53ce\u96c6\u3057\u3001\u66f4\u65b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3000\u9867\u5ba2\u3092\u7d30\u5206\u5316\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u53cd\u5fdc\u7387\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3000\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u5358\u306b\u540d\u524d\u3092\u633f\u5165\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3084\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u5c0a\u91cd\u3000\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u6271\u3044\u306b\u304a\u3044\u3066\u306f\u3001\u9867\u5ba2\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u5c0a\u91cd\u3057\u3001\u9069\u5207\u306a\u540c\u610f\u3092\u5f97\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30e1\u30fc\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u3001\u73fe\u4ee3\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u6226\u7565\u3067\u3059\u3002<\/p>\n
\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u306e\u5897\u52a0\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306a\u3069\u3001\u69d8\u3005\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u7406\u7531\u304b\u3089\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308a\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u7a4d\u6975\u7684\u306b\u53d6\u308a\u5165\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n
**\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u30fb\u6700\u9069\u5316\u3059\u3079\u304d\u304b\uff1f**
\n\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u30fb\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5<\/p>\n
\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u52b9\u679c\u6e2c\u5b9a\u3068\u6700\u9069\u5316\u306e\u4e3b\u8981\u306a\u6226\u7565\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u4e3b\u8981\u306a\u6307\u6a19\uff08KPI\uff09\u306e\u8a2d\u5b9a\u3068\u6e2c\u5b9a<\/p>\n
\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a55\u4fa1\u306b\u306f\u3001\u9069\u5207\u306a\u6307\u6a19\uff08Key Performance Indicators\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4e3b\u306a\u6307\u6a19\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3000<\/p>\n
\u958b\u5c01\u7387\uff08Open Rate\uff09 \u30e1\u30fc\u30eb\u304c\u958b\u5c01\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u4ef6\u540d\u3084\u9001\u4fe1\u8005\u540d\u306e\u9b45\u529b\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u30af\u30ea\u30c3\u30af\u7387\uff08CTR Click-Through Rate\uff09 \u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u3084CTA\uff08Call To Action\uff09\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08Conversion Rate\uff09 \u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u5b9f\u969b\u306e\u8cfc\u5165\u3084\u767b\u9332\u3068\u3044\u3063\u305f\u76ee\u6a19\u884c\u52d5\u3092\u53d6\u3063\u305f\u5272\u5408\u3002<\/p>\n
\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5177\u4f53\u7684\u306a\u6210\u679c\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u30d0\u30a6\u30f3\u30b9\u7387\uff08Bounce Rate\uff09 \u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u306e\u3046\u3061\u3001\u53d7\u4fe1\u8005\u306e\u30e1\u30fc\u30eb\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u304b\u306a\u304b\u3063\u305f\u5272\u5408\u3002<\/p>\n
\u30ea\u30b9\u30c8\u306e\u54c1\u8cea\u3084\u9001\u4fe1\u5148\u306e\u59a5\u5f53\u6027\u3092\u78ba\u8a8d\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u89e3\u9664\u7387\uff08Unsubscribe Rate\uff09 \u30e1\u30fc\u30eb\u3092\u9000\u4f1a\u3057\u305f\u53d7\u4fe1\u8005\u306e\u5272\u5408\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6e80\u8db3\u5ea6\u3084\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
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2. A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u6982\u8981 A\/B\u30c6\u30b9\u30c8\u3067\u306f\u3001\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30e1\u30fc\u30eb\u3092\u5c11\u6570\u306e\u53d7\u4fe1\u8005\u306b\u9001\u308a\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u308b\u304b\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/p>\n
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4. \u81ea\u52d5\u5316\u3068\u30c8\u30ea\u30ac\u30fc\u30d9\u30fc\u30b9\u306e\u30e1\u30fc\u30eb<\/p>\n
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6. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u6700\u9069\u5316<\/p>\n
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**\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u7279\u5b9a\u3059\u3079\u304d\u304b\uff1f** \u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6b63\u78ba\u306a\u7279\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u4ee5\u4e0b\u306b\u3001\u305d\u306e\u7279\u5b9a\u65b9\u6cd5\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u8ff0\u3057\u307e\u3059\u3002 1. \u88fd\u54c1 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-2044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shukyaku"},"_links":{"self":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/2044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2044"}],"version-history":[{"count":0,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/2044\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}