**Facebook\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u6709\u52b9\u304b\uff1f**
\nFacebook\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u591a\u89d2\u7684\u306a\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u6709\u52b9\u306a\u6226\u7565\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. Facebook\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316<\/p>\n
\u5177\u4f53\u7b56<\/p>\n
\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3068\u30ab\u30d0\u30fc\u5199\u771f\u306e\u4e00\u8cab\u6027 \u30d6\u30e9\u30f3\u30c9\u30ed\u30b4\u3084\u30ab\u30e9\u30fc\u30b9\u30ad\u30fc\u30e0\u3092\u4f7f\u7528\u3057\u3001\u8996\u899a\u7684\u306a\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u3002<\/p>\n
\u8a73\u7d30\u306a\u30d3\u30b8\u30cd\u30b9\u60c5\u5831\u306e\u8a18\u8f09 \u4f01\u696d\u6982\u8981\u3001\u9023\u7d61\u5148\u3001\u6240\u5728\u5730\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306a\u3069\u3092\u6b63\u78ba\u306b\u8a18\u5165\u3059\u308b\u3002<\/p>\n
\u30ab\u30b9\u30bf\u30e0URL\u306e\u8a2d\u5b9a \u7c21\u6f54\u3067\u899a\u3048\u3084\u3059\u3044URL\u3092\u8a2d\u5b9a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u5f37\u5316\u3059\u308b\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306f\u4fe1\u983c\u6027\u306e\u3042\u308b\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30da\u30fc\u30b8\u306b\u5bfe\u3057\u3066\u7a4d\u6975\u7684\u306b\u95a2\u4e0e\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u7d71\u4e00\u3055\u308c\u305f\u30d3\u30b8\u30e5\u30a2\u30eb\u3068\u660e\u78ba\u306a\u60c5\u5831\u63d0\u4f9b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3001\u521d\u3081\u3066\u8a2a\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304d\u307e\u3059\u3002<\/p>\n
2. \u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3068\u5171\u6709<\/p>\n
\u5177\u4f53\u7b56<\/p>\n
\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u306e\u6d3b\u7528 \u753b\u50cf\u3001\u52d5\u753b\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3001\u8a18\u4e8b\u306a\u3069\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u6295\u7a3f\u3059\u308b\u3002<\/p>\n
\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0 \u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3084\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u4f1d\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u53c2\u52a0\u578b\u30b3\u30f3\u30c6\u30f3\u30c4 \u30af\u30a4\u30ba\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30b3\u30f3\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u8996\u899a\u7684\u3067\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u30b7\u30a7\u30a2\u3055\u308c\u308b\u3053\u3068\u3067\u81ea\u7136\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u9732\u51fa\u304c\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u53c2\u52a0\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u611f\u3092\u91b8\u6210\u3057\u307e\u3059\u3002<\/p>\n
3. Facebook\u5e83\u544a\u306e\u6d3b\u7528<\/p>\n
\u5177\u4f53\u7b56<\/p>\n
\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u7dfb\u5316 \u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u884c\u52d5\u5c65\u6b74\u306a\u3069\u3092\u57fa\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\n
\u591a\u69d8\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u5229\u7528 \u30ab\u30eb\u30fc\u30bb\u30eb\u5e83\u544a\u3001\u52d5\u753b\u5e83\u544a\u3001\u30ea\u30fc\u30c9\u5e83\u544a\u306a\u3069\u76ee\u7684\u306b\u5fdc\u3058\u305f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u9078\u629e\u3059\u308b\u3002<\/p>\n
\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3084\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u5bfe\u8c61\u306b\u518d\u5ea6\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Facebook\u5e83\u544a\u306f\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u4e88\u7b97\u306b\u5fdc\u3058\u3066\u67d4\u8edf\u306b\u904b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u9078\u629e\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u9ad8\u3044ROI\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. \u30e6\u30fc\u30b6\u30fc\u3068\u306e\u7a4d\u6975\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/p>\n
**\u5177\u4f53\u7b56\u3011<\/p>\n
\u30b3\u30e1\u30f3\u30c8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3078\u306e\u8fc5\u901f\u306a\u5bfe\u5fdc \u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u5bfe\u3057\u3066\u8fc5\u901f\u304b\u3064\u4e01\u5be7\u306b\u5bfe\u5fdc\u3059\u308b\u3002<\/p>\n
\u30e9\u30a4\u30d6\u914d\u4fe1\u306e\u5b9f\u65bd \u88fd\u54c1\u7d39\u4ecb\u3084Q&A\u30bb\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30e6\u30fc\u30b6\u30fc\u3068\u4ea4\u6d41\u3059\u308b\u6a5f\u4f1a\u3092\u8a2d\u3051\u308b\u3002<\/p>\n
\u30ec\u30d3\u30e5\u30fc\u306e\u4fc3\u9032\u3068\u6d3b\u7528 \u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u5968\u52b1\u3057\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5171\u6709\u3059\u308b\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u76f4\u63a5\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u5bc4\u4e0e\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u3084\u30ec\u30d3\u30e5\u30fc\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u900f\u660e\u6027\u3092\u793a\u3057\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
5. Facebook\u30b0\u30eb\u30fc\u30d7\u306e\u6d3b\u7528<\/p>\n
\u5177\u4f53\u7b56<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u5c02\u7528\u30b0\u30eb\u30fc\u30d7\u306e\u8a2d\u7acb \u30d5\u30a1\u30f3\u3084\u9867\u5ba2\u304c\u96c6\u307e\u308b\u5834\u3092\u63d0\u4f9b\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5f62\u6210\u3059\u308b\u3002<\/p>\n
\u53c2\u52a0\u578b\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306e\u4fc3\u9032 \u8cea\u554f\u3084\u30c8\u30d4\u30c3\u30af\u3092\u6295\u3052\u304b\u3051\u3001\u6d3b\u767a\u306a\u4ea4\u6d41\u3092\u4fc3\u3059\u3002<\/p>\n
\u30a8\u30af\u30b9\u30af\u30eb\u30fc\u30b7\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b \u30b0\u30eb\u30fc\u30d7\u30e1\u30f3\u30d0\u30fc\u9650\u5b9a\u306e\u60c5\u5831\u3084\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30b0\u30eb\u30fc\u30d7\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u5fe0\u5b9f\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5f62\u6210\u3057\u3001\u30e1\u30f3\u30d0\u30fc\u9593\u306e\u76f8\u4e92\u4f5c\u7528\u3092\u901a\u3058\u3066\u81ea\u7136\u306a\u53e3\u30b3\u30df\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30a8\u30af\u30b9\u30af\u30eb\u30fc\u30b7\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30e1\u30f3\u30d0\u30fc\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n
6. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u5177\u4f53\u7b56<\/p>\n
\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u9078\u5b9a \u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5408\u81f4\u3059\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3076\u3002<\/p>\n
\u5171\u540c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3002<\/p>\n
UGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306e\u4fc3\u9032 \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u901a\u3058\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3092\u5968\u52b1\u3059\u308b\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u4fe1\u983c\u6027\u3068\u5f71\u97ff\u529b\u3092\u6301\u3061\u3001\u5f7c\u3089\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u304c\u8fc5\u901f\u304b\u3064\u5e83\u7bc4\u56f2\u306b\u62e1\u5927\u3057\u307e\u3059\u3002<\/p>\n
7. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u6226\u7565\u306e\u6700\u9069\u5316<\/p>\n
**\u5177\u4f53\u7b56\u3011<\/p>\n
Facebook Insights\u306e\u6d3b\u7528 \u30da\u30fc\u30b8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3059\u308b\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd \u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6bd4\u8f03\u3057\u3001\u6700\u9069\u306a\u3082\u306e\u3092\u63a1\u7528\u3059\u308b\u3002<\/p>\n
KPI\u306e\u8a2d\u5b9a\u3068\u8ffd\u8de1 \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30ea\u30fc\u30c1\u3001\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u306e\u4e3b\u8981\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u7121\u99c4\u306a\u30ea\u30bd\u30fc\u30b9\u306e\u6295\u5165\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u5e38\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
Facebook\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u304b\u3089\u59cb\u307e\u308a\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u3001\u7a4d\u6975\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u9023\u643a\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6226\u7565\u306e\u6700\u9069\u5316\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u76f8\u4e92\u306b\u88dc\u5b8c\u3057\u5408\u3044\u3001\u7dcf\u5408\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u5404\u6226\u7565\u306e\u6839\u62e0\u3068\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u7372\u5f97\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u306e\u5411\u4e0a\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u6301\u7d9a\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
**Twitter\u3092\u4f7f\u3063\u3066\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u65b9\u6cd5\u306f\uff1f**
\nTwitter\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306b\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u95a2\u9023\u6027\u3092\u9ad8\u3081\u308b<\/p>\n
\u5177\u4f53\u7b56
\n– \u4fa1\u5024\u3042\u308b\u60c5\u5831\u306e\u63d0\u4f9b \u696d\u754c\u30cb\u30e5\u30fc\u30b9\u3001\u88fd\u54c1\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3001\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9\u306a\u3069\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9a\u671f\u7684\u306b\u767a\u4fe1\u3057\u307e\u3059\u3002<\/p>\n
– \u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u6d3b\u7528 \u753b\u50cf\u3084\u52d5\u753b\u3092\u52b9\u679c\u7684\u306b\u4f7f\u7528\u3057\u3066\u3001\u30c4\u30a4\u30fc\u30c8\u306e\u8996\u899a\u7684\u306a\u9b45\u529b\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u8996\u899a\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u30ea\u30c4\u30a4\u30fc\u30c8\u3084\u3044\u3044\u306d\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
HubSpot\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u8996\u899a\u7684\u306a\u30c4\u30a4\u30fc\u30c8\u306f\u30c6\u30ad\u30b9\u30c8\u306e\u307f\u306e\u30c4\u30a4\u30fc\u30c8\u3088\u308a\u3082\u7d043\u500d\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f97\u3089\u308c\u308b\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u52b9\u679c\u7684\u306a\u5229\u7528<\/p>\n
\u5177\u4f53\u7b56
\n– \u95a2\u9023\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u9078\u5b9a \u696d\u754c\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u95a2\u9023\u3059\u308b\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f7f\u7528\u3057\u3001\u30c4\u30a4\u30fc\u30c8\u306e\u767a\u898b\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
– \u30d6\u30e9\u30f3\u30c9\u72ec\u81ea\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0 \u30e6\u30cb\u30fc\u30af\u306a\u30d6\u30e9\u30f3\u30c9\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f5c\u6210\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u53ce\u96c6\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u9069\u5207\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c4\u30a4\u30fc\u30c8\u304c\u5e83\u7bc4\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5c4a\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
Twitter\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f7f\u7528\u3057\u305f\u30c4\u30a4\u30fc\u30c8\u306f\u4f7f\u7528\u3057\u306a\u3044\u30c4\u30a4\u30fc\u30c8\u306b\u6bd4\u3079\u30012\u500d\u4ee5\u4e0a\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
3. \u53cc\u65b9\u5411\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u63a8\u9032<\/p>\n
\u5177\u4f53\u7b56
\n– \u30ea\u30d7\u30e9\u30a4\u3068\u30e1\u30f3\u30b7\u30e7\u30f3\u3078\u306e\u7a4d\u6975\u7684\u306a\u5bfe\u5fdc \u30d5\u30a9\u30ed\u30ef\u30fc\u304b\u3089\u306e\u8cea\u554f\u3084\u30b3\u30e1\u30f3\u30c8\u306b\u8fc5\u901f\u304b\u3064\u4e01\u5be7\u306b\u8fd4\u7b54\u3057\u307e\u3059\u3002<\/p>\n
– \u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u6295\u7968\u306e\u5b9f\u65bd \u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u610f\u898b\u3092\u6c42\u3081\u308b\u3053\u3068\u3067\u3001\u53c2\u52a0\u610f\u8b58\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
Sprout Social\u306e\u8abf\u67fb\u3067\u306f\u3001\u7a4d\u6975\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u56f3\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u5fe0\u8aa0\u5ea6\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30b3\u30f3\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u5177\u4f53\u7b56
\n– \u30b3\u30f3\u30c6\u30b9\u30c8\u306e\u958b\u50ac \u30ea\u30c4\u30a4\u30fc\u30c8\u3084\u3044\u3044\u306d\u3092\u6761\u4ef6\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u53c2\u52a0\u8005\u306b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
– \u671f\u9593\u9650\u5b9a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u7279\u5b9a\u306e\u671f\u9593\u306b\u9650\u5b9a\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3057\u3001\u6025\u901f\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30b3\u30f3\u30c6\u30b9\u30c8\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u53c2\u52a0\u3092\u4fc3\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9732\u51fa\u3092\u4e00\u6642\u7684\u306b\u5927\u5e45\u306b\u5897\u52a0\u3055\u305b\u307e\u3059\u3002<\/p>\n
GaryVee\u306e\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30b9\u30c8\u3092\u901a\u3058\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u901a\u5e38\u306e3\u500d\u306b\u9054\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
5. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5354\u529b<\/p>\n
\u5177\u4f53\u7b56
\n– \u95a2\u9023\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u63d0\u643a \u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u9023\u3059\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5354\u529b\u3057\u3001\u30c4\u30a4\u30fc\u30c8\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n
– \u30ec\u30d3\u30e5\u30fc\u3084\u63a8\u85a6\u306e\u4f9d\u983c \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a66\u3057\u3066\u3082\u3089\u3044\u3001\u305d\u306e\u4f53\u9a13\u3092\u5171\u6709\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u4fe1\u983c\u6027\u3068\u5f71\u97ff\u529b\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u52b9\u679c\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
Nielsen\u306e\u8abf\u67fb\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5f93\u6765\u306e\u5e83\u544a\u624b\u6cd5\u3088\u308a\u3082\u9ad8\u3044\u4fe1\u983c\u6027\u3092\u6301\u3064\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
6. \u5b9a\u671f\u7684\u306a\u5206\u6790\u3068\u6700\u9069\u5316<\/p>\n
\u5177\u4f53\u7b56
\n– Twitter\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6d3b\u7528 \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30ea\u30fc\u30c1\u3001\u30af\u30ea\u30c3\u30af\u6570\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
– \u6226\u7565\u306e\u8abf\u6574 \u5206\u6790\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u6295\u7a3f\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u8abf\u6574\u306f\u3001\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u6e2c\u5b9a\u3068\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
Twitter\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4fc3\u9032\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u52b9\u679c\u7684\u306a\u5229\u7528\u3001\u53cc\u65b9\u5411\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u63a8\u9032\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5354\u529b\u3001\u305d\u3057\u3066\u5b9a\u671f\u7684\u306a\u5206\u6790\u3068\u6700\u9069\u5316\u306e\u516d\u3064\u306e\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u5b9f\u73fe\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u65b9\u6cd5\u3092\u4f53\u7cfb\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3068\u9867\u5ba2\u3068\u306e\u5f37\u56fa\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
**Instagram\u3067\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u306f\uff1f**
\nInstagram\u3067\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u305d\u308c\u305e\u308c\u306e\u6226\u7565\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u3001\u305d\u306e\u6839\u62e0\u3092\u8ff0\u3079\u307e\u3059\u3002<\/p>\n
1. \u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u78ba\u7acb<\/p>\n
\u8996\u899a\u7684\u7d71\u4e00\u6027\u3092\u4fdd\u3064\u3053\u3068\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u5bfe\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u7d71\u4e00\u3055\u308c\u305f\u30ab\u30e9\u30fc\u30b9\u30ad\u30fc\u30e0\u3001\u30d5\u30a9\u30f3\u30c8\u3001\u753b\u50cf\u30b9\u30bf\u30a4\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9\u306f\u8d64\u3068\u767d\u306e\u30ab\u30e9\u30fc\u3092\u4e00\u8cab\u3057\u3066\u4f7f\u7528\u3057\u3001\u8996\u899a\u7684\u306a\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u5f37\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u4e00\u8cab\u6027\u306e\u3042\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30d5\u30a3\u30fc\u30c9\u4e0a\u3067\u77ac\u6642\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u8b58\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\uff08Aaker, 1996\uff09\u3002<\/p>\n
2. \u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c<\/p>\n
\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u5199\u771f\u3084\u52d5\u753b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u30aa\u30ea\u30b8\u30ca\u30eb\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u4ed8\u3051\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u306f\u9ad8\u89e3\u50cf\u5ea6\u306e\u64ae\u5f71\u3084\u30b9\u30bf\u30a4\u30ea\u30c3\u30b7\u30e5\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30b7\u30a7\u30a2\u3084\u3044\u3044\u306d\u3092\u5897\u52a0\u3055\u305b\u307e\u3059\uff08HubSpot, 2023\uff09\u3002<\/p>\n
3. Instagram\u306e\u591a\u69d8\u306a\u6a5f\u80fd\u306e\u6d3b\u7528<\/p>\n
Stories\u3001Reels\u3001IGTV\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u306a\u3069\u3001Instagram\u304c\u63d0\u4f9b\u3059\u308b\u591a\u69d8\u306a\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7570\u306a\u308b\u5f62\u5f0f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u5e45\u5e83\u3044\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7279\u306bReels\u3084\u30e9\u30a4\u30d6\u914d\u4fe1\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u4e0a\u3067\u512a\u9047\u3055\u308c\u3084\u3059\u304f\u3001\u9732\u51fa\u3092\u5897\u3084\u3059\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u65b0\u6a5f\u80fd\u3092\u512a\u5148\u7684\u306b\u8868\u793a\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u3053\u308c\u3089\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3067\u304d\u307e\u3059\uff08Instagram\u516c\u5f0f\u30ac\u30a4\u30c9, 2023\uff09\u3002<\/p>\n
4. \u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u7a4d\u6975\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/p>\n
\u30b3\u30e1\u30f3\u30c8\u3084\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u8cea\u554f\u3084\u6295\u7968\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3066\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u5fe0\u8aa0\u5fc3\u304c\u5f37\u304f\u3001\u53e3\u30b3\u30df\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\uff08Sprout Social, 2022\uff09\u3002<\/p>\n
5. \u9069\u5207\u306a\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u4f7f\u7528<\/p>\n
\u95a2\u9023\u6027\u304c\u9ad8\u304f\u3001\u30c8\u30ec\u30f3\u30c9\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6295\u7a3f\u306e\u767a\u898b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u56fa\u6709\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f5c\u6210\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u4f7f\u7528\u3092\u4fc3\u3059\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u540c\u69d8\u306b\u6a5f\u80fd\u3057\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u898b\u3092\u52a9\u3051\u307e\u3059\uff08Hootsuite, 2023\uff09\u3002<\/p>\n
6. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5f71\u97ff\u529b\u306e\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u3092\u62e1\u5927\u3057\u307e\u3059\u3002<\/p>\n
\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u63a8\u85a6\u306f\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3059\u308b\u30ea\u30fc\u30c1\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u52b9\u679c\u7684\u306b\u5411\u4e0a\u3055\u305b\u307e\u3059\uff08Influencer Marketing Hub, 2023\uff09\u3002<\/p>\n
7. \u5b9a\u671f\u7684\u306a\u6295\u7a3f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u7dad\u6301<\/p>\n
\u4e00\u5b9a\u306e\u983b\u5ea6\u3067\u6295\u7a3f\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u30d5\u30a3\u30fc\u30c9\u306b\u5e38\u306b\u5b58\u5728\u611f\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u6700\u9069\u306a\u6295\u7a3f\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5206\u6790\u3057\u3001\u4e00\u8cab\u3057\u305f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u5b9a\u671f\u7684\u306a\u6295\u7a3f\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u4e0a\u3067\u306e\u512a\u5148\u5ea6\u3092\u9ad8\u3081\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u95a2\u5fc3\u3092\u7dad\u6301\u3057\u307e\u3059\uff08Later, 2023\uff09\u3002<\/p>\n
8. \u5206\u6790\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u8ffd\u8de1<\/p>\n
Instagram Insights\u306a\u3069\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u6295\u7a3f\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9a\u671f\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u6226\u7565\u3092\u5f37\u5316\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u4e0d\u53ef\u6b20\u3067\u3059\uff08Google Analytics, 2023\uff09\u3002<\/p>\n
9. \u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09\u306e\u6d3b\u7528<\/p>\n
\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u81ea\u8eab\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5171\u6709\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u4e00\u4f53\u611f\u3092\u91b8\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4fe1\u983c\u6027\u304c\u5411\u4e0a\u3057\u3001\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 UGC\u306f\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\uff08Nielsen, 2022\uff09\u3002<\/p>\n
10. \u5e83\u544a\u306e\u6d3b\u7528<\/p>\n
\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u305fInstagram\u5e83\u544a\u3092\u5c55\u958b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u30d3\u30b8\u30e5\u30a2\u30eb\u306b\u8a34\u3048\u308b\u5e83\u544a\u306f\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 Instagram\u5e83\u544a\u306f\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3001ROI\u304c\u9ad8\u3044\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\uff08Facebook Business, 2023\uff09\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001Instagram\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u5f37\u5316\u3057\u3001\u52b9\u679c\u7684\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u52aa\u529b\u3068\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n
**\u8907\u6570\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7d71\u5408\u3057\u305f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f**
\n\u8907\u6570\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7d71\u5408\u3057\u305f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/p>\n
\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001Facebook\u3001Twitter\u3001Instagram\u306a\u3069\u8907\u6570\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3084\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4fc3\u9032\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u6226\u7565\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u8ff0\u3057\u307e\u3059\u3002<\/p>\n
1. \u7d71\u4e00\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u69cb\u7bc9<\/p>\n
\u6982\u8981 \u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u3084\u30e6\u30fc\u30b6\u30fc\u5c64\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30a2\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u4fa1\u5024\u89b3\u306f\u4e00\u8cab\u3057\u3066\u4f1d\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7b56
\n– \u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u7b56\u5b9a \u4f7f\u7528\u3059\u308b\u8272\u3001\u30d5\u30a9\u30f3\u30c8\u3001\u30c8\u30fc\u30f3\u306a\u3069\u3092\u7d71\u4e00\u3002<\/p>\n
– \u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4e00\u8cab\u6027 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6642\u306b\u5171\u901a\u306e\u30c6\u30fc\u30de\u3084\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f7f\u7528\u3002<\/p>\n
\u6839\u62e0 \u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u3001\u4fe1\u983c\u611f\u3092\u7bc9\u304f\u305f\u3081\u306e\u57fa\u672c\u8981\u7d20\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08Kaplan & Haenlein, 2010\uff09\u3002<\/p>\n
2. \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306e\u6700\u9069\u5316<\/p>\n
\u6982\u8981 \u5404\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u7279\u6709\u306e\u6a5f\u80fd\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3092\u7406\u89e3\u3057\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7b56
\n– Facebook \u8a73\u7d30\u306a\u6295\u7a3f\u3084\u30b7\u30a7\u30a2\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u69cb\u7bc9\u306b\u6ce8\u529b\u3002<\/p>\n
– Twitter \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u767a\u4fe1\u3084\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3002<\/p>\n
– Instagram \u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u3001\u30ea\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u8996\u899a\u7684\u8a34\u6c42\u3092\u5f37\u5316\u3002<\/p>\n
\u6839\u62e0 \u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3068\u8907\u6570\u306e\u8abf\u67fb\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Hanna, Rohm & Crittenden, 2011\uff09\u3002<\/p>\n
3. \u30af\u30ed\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528<\/p>\n
\u6982\u8981 \u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9593\u3067\u76f8\u4e92\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3001\u7570\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7b56
\n– \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u9023\u52d5 Instagram\u3067\u306e\u6295\u7a3f\u3092Facebook\u3084Twitter\u3067\u3082\u30b7\u30a7\u30a2\u3002<\/p>\n
– \u30b3\u30f3\u30c6\u30b9\u30c8\u3084\u30ae\u30d6\u30a2\u30a6\u30a7\u30a4 \u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u7570\u306a\u308b\u5f62\u5f0f\u3067\u5b9f\u65bd\u3057\u3001\u5168\u4f53\u3068\u3057\u3066\u306e\u53c2\u52a0\u3092\u4fc3\u9032\u3002<\/p>\n
– \u30ea\u30f3\u30af\u306e\u7d71\u5408 \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u4ed6\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u30ea\u30f3\u30af\u3092\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3084\u6295\u7a3f\u5185\u306b\u914d\u7f6e\u3002<\/p>\n
\u6839\u62e0 \u30af\u30ed\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7279\u6027\u3092\u6d3b\u304b\u3057\u3064\u3064\u3001\u7dcf\u5408\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u9ad8\u3081\u308b\u624b\u6cd5\u3068\u3057\u3066\u6709\u52b9\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08Tuten & Solomon, 2015\uff09\u3002<\/p>\n
4. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/p>\n
\u6982\u8981 \u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6226\u7565\u306e\u6700\u9069\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7b56
\n– \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u8ffd\u8de1 \u3044\u3044\u306d\u6570\u3001\u30b7\u30a7\u30a2\u6570\u3001\u30b3\u30e1\u30f3\u30c8\u6570\u306a\u3069\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3002<\/p>\n
– A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd \u6295\u7a3f\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u5185\u5bb9\u3092\u5909\u3048\u3066\u52b9\u679c\u3092\u6bd4\u8f03\u3002<\/p>\n
– \u30e6\u30fc\u30b6\u30fc\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6 \u30b3\u30e1\u30f3\u30c8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u58f0\u3092\u53cd\u6620\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u306e\u6700\u5927\u5316\u306b\u5bc4\u4e0e\u3059\u308b\u3068\u3055\u308c\u3001\u7279\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u5206\u6790\u304c\u9375\u3068\u306a\u308a\u307e\u3059\uff08Marris, 2018\uff09\u3002<\/p>\n
5. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5354\u529b<\/p>\n
\u6982\u8981 \u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u5f71\u97ff\u529b\u306e\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30ea\u30fc\u30c1\u3068\u4fe1\u983c\u6027\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7b56
\n– \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a \u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u89b3\u3068\u4e00\u81f4\u3059\u308b\u4eba\u7269\u3092\u9078\u3076\u3002<\/p>\n
– \u5171\u540c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u30b3\u30e9\u30dc\u6295\u7a3f\u3084\u30ec\u30d3\u30e5\u30fc\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u3092\u5b9f\u65bd\u3002<\/p>\n
– \u6210\u679c\u306e\u6e2c\u5b9a \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u58f2\u4e0a\u3078\u306e\u5f71\u97ff\u3092\u8a55\u4fa1\u3002<\/p>\n
\u6839\u62e0 \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u63a8\u85a6\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u3001\u7279\u306b\u82e5\u5e74\u5c64\u3078\u306e\u30ea\u30fc\u30c1\u306b\u6709\u52b9\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08De Veirman, Cauberghe & Hudders, 2017\uff09\u3002<\/p>\n
6. \u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u306e\u4f5c\u6210\u3068\u7ba1\u7406<\/p>\n
\u6982\u8981 \u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u4e00\u8cab\u3057\u305f\u6295\u7a3f\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u8a08\u753b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7b56
\n– \u6295\u7a3f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u8a2d\u5b9a \u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6700\u9069\u306a\u6295\u7a3f\u6642\u9593\u3092\u5206\u6790\u3057\u8a2d\u5b9a\u3002<\/p>\n
– \u30c6\u30fc\u30de\u306e\u7d71\u4e00 \u6708\u9593\u3084\u9031\u9593\u306e\u30c6\u30fc\u30de\u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a08\u753b\u3002<\/p>\n
– \u67d4\u8edf\u306a\u5bfe\u5fdc \u30c8\u30ec\u30f3\u30c9\u3084\u7a81\u767a\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f59\u5730\u3092\u6b8b\u3059\u3002<\/p>\n
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**Facebook\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u6709\u52b9\u304b\uff1f** Facebook\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u591a\u89d2\u7684\u306a\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u4ee5\u4e0b\u306b\u6709\u52b9\u306a\u6226\u7565\u3068\u305d\u306e\u6839\u62e0\u3092 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-2047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shukyaku"},"_links":{"self":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/2047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2047"}],"version-history":[{"count":0,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/2047\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}