**\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306e\u8a18\u4e8b\u306e\u76ee\u6b21\uff08\u7591\u554f\u5f62\uff09**
\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306e\u76ee\u6b21\uff08\u7591\u554f\u5f62\uff09\u3068\u305d\u306e\u6839\u62e0\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u7591\u554f\u5f62\u306e\u76ee\u6b21\u306f\u3001\u8aad\u8005\u304c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306e\u5404\u8981\u7d20\u3092\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3057\u3001\u5b9f\u8df5\u7684\u306a\u77e5\u8b58\u3092\u8eab\u306b\u3064\u3051\u308b\u305f\u3081\u306b\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
1. \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u6700\u9069\u5316\u306e\u57fa\u672c\u6982\u5ff5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
2. \u306a\u305c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u6700\u9069\u5316\u306e\u5fc5\u8981\u6027\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u53d6\u308a\u7d44\u3080\u52d5\u6a5f\u4ed8\u3051\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n
3. \u52b9\u679c\u7684\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4e3b\u8981\u306a\u8981\u7d20\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u6210\u529f\u3059\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u5171\u901a\u3059\u308b\u8981\u7d20\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u70b9\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n
4. \u3069\u306e\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u7b2c\u4e00\u5370\u8c61\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
5. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3069\u3093\u306a\u6226\u7565\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u5b9f\u969b\u306e\u6539\u5584\u7b56\u3092\u5b9f\u884c\u306b\u79fb\u305b\u307e\u3059\u3002<\/p>\n
6. A\/B\u30c6\u30b9\u30c8\u306f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3061\u307e\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3068\u3057\u3066A\/B\u30c6\u30b9\u30c8\u306e\u91cd\u8981\u6027\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
7. \u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u308b\u305f\u3081\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u3067\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u5897\u52a0\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u6700\u9069\u5316\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
8. \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u3067\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u30da\u30fc\u30b8\u901f\u5ea6\u304c\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3084SEO\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u8003\u616e\u3057\u3001\u6539\u5584\u65b9\u6cd5\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n
9. \u52b9\u679c\u7684\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u3092\u8a2d\u7f6e\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u3067\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 CTA\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u9375\u3067\u3042\u308a\u3001\u305d\u306e\u8a2d\u8a08\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
10. \u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u4fe1\u983c\u6027\u306e\u5411\u4e0a\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u4fe1\u983c\u3092\u7bc9\u304f\u65b9\u6cd5\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n
11. \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3067\u6ce8\u610f\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u8996\u899a\u7684\u306a\u8981\u7d20\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
12. SEO\u3068\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306e\u95a2\u4fc2\u306f\u3069\u3046\u306a\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u3001SEO\u3068\u306e\u9023\u643a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
13. \u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3079\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u5b9f\u969b\u306e\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u5177\u4f53\u7684\u306a\u6210\u529f\u8981\u56e0\u3092\u5b66\u3076\u3053\u3068\u3067\u3001\u81ea\u8eab\u306e\u30da\u30fc\u30b8\u6539\u5584\u306b\u5f79\u7acb\u3066\u307e\u3059\u3002<\/p>\n
14. \u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u304c\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u4e00\u5ea6\u306e\u6539\u5584\u3067\u7d42\u308f\u3089\u305a\u3001\u6301\u7d9a\u7684\u306a\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n
15. \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306e\u52b9\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3057\u307e\u3059\u304b\uff1f<\/p>\n
\u6839\u62e0 \u52b9\u679c\u7684\u306a\u6700\u9069\u5316\u306b\u306f\u6210\u679c\u306e\u6e2c\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u9069\u5207\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n
\u7dcf\u5408\u7684\u306a\u6839\u62e0
\n\u3053\u306e\u76ee\u6b21\u306f\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u306b\u95a2\u3059\u308b\u57fa\u672c\u7684\u306a\u7591\u554f\u304b\u3089\u5177\u4f53\u7684\u306a\u30c6\u30af\u30cb\u30c3\u30af\u3001\u6e2c\u5b9a\u65b9\u6cd5\u306b\u81f3\u308b\u307e\u3067\u3001\u6bb5\u968e\u7684\u306b\u8aad\u8005\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u69cb\u6210\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7591\u554f\u5f62\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u8aad\u8005\u304c\u81ea\u3089\u8003\u3048\u306a\u304c\u3089\u8aad\u307f\u9032\u3081\u3089\u308c\u308b\u3088\u3046\u5de5\u592b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u305d\u308c\u305e\u308c\u306e\u7591\u554f\u306b\u5bfe\u3059\u308b\u7b54\u3048\u304c\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u7d50\u3073\u3064\u304f\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u304a\u308a\u3001\u5b9f\u8df5\u7684\u306a\u77e5\u8b58\u306e\u7fd2\u5f97\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u6307\u3059\u306e\u304b\uff1f
\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff08Landing Page Optimization\u3001\u4ee5\u4e0bLPO\uff09\u3068\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u304c\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u8cfc\u5165\u3001\u767b\u9332\u3001\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09\u3092\u53d6\u308b\u3088\u3046\u4fc3\u3059\u305f\u3081\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08\u8a2a\u554f\u8005\u304c\u6700\u521d\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u30da\u30fc\u30b8\uff09\u3092\u52b9\u679c\u7684\u306b\u8a2d\u8a08\u30fb\u6539\u5584\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
LPO\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001LPO\u306e\u5177\u4f53\u7684\u306a\u8981\u7d20\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u8ff0\u3057\u307e\u3059\u3002<\/p>\n
1. \u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a<\/p>\n
LPO\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u5546\u54c1\u8ca9\u58f2\u3001\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u306e\u767b\u9332\u3001\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u660e\u78ba\u306a\u76ee\u6a19\u306f\u3001\u30da\u30fc\u30b8\u8a2d\u8a08\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b9\u5411\u6027\u3092\u6c7a\u5b9a\u3059\u308b\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u57fa\u790e\u3067\u3042\u308a\u3001\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u8a08\u6e2c\u53ef\u80fd\u306a\u6307\u6a19\uff08KPI\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u306e\u52b9\u679c\u3092\u5177\u4f53\u7684\u306b\u8a55\u4fa1\u3067\u304d\u307e\u3059\uff08SMART\u76ee\u6a19\u8a2d\u5b9a\u7406\u8ad6\uff09\u3002<\/p>\n
2. \u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u306e\u5411\u4e0a<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u306b\u6ede\u5728\u3057\u3084\u3059\u304f\u3001\u60c5\u5831\u3092\u7406\u89e3\u3057\u3084\u3059\u3044\u30c7\u30b6\u30a4\u30f3\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306e\u6700\u9069\u5316\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u3001\u76f4\u611f\u7684\u306a\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u304c\u9045\u3044\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u96e2\u8131\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\uff08Google\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30da\u30fc\u30b8\u9045\u5ef6\u304c1\u79d2\u5897\u52a0\u3059\u308b\u3054\u3068\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u7d047%\u4f4e\u4e0b\uff09\u3002<\/p>\n
\u307e\u305f\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u5897\u52a0\u306b\u4f34\u3044\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
3. \u9b45\u529b\u7684\u306a\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0<\/p>\n
\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u8a2a\u554f\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u306f\u660e\u78ba\u3067\u5f15\u304d\u8fbc\u307e\u308c\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u30b5\u30d6\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u3084\u672c\u6587\u306f\u4fa1\u5024\u63d0\u6848\u3092\u5177\u4f53\u7684\u306b\u4f1d\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u52b9\u679c\u7684\u306a\u30b3\u30d4\u30fc\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u7406\u306b\u8a34\u3048\u3001\u884c\u52d5\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n
AIDA\u30e2\u30c7\u30eb\uff08Attention, Interest, Desire, Action\uff09\u306f\u3001\u52b9\u679c\u7684\u306a\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7406\u8ad6\u3068\u3057\u3066\u5e83\u304f\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u8996\u899a\u8981\u7d20\u306e\u6700\u9069\u5316<\/p>\n
\u753b\u50cf\u3084\u52d5\u753b\u3001\u30a2\u30a4\u30b3\u30f3\u306a\u3069\u306e\u8996\u899a\u8981\u7d20\u306f\u3001\u60c5\u5831\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u9ad8\u54c1\u8cea\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u3001\u4fe1\u983c\u611f\u3092\u7bc9\u304d\u3001\u30da\u30fc\u30b8\u306e\u9b45\u529b\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u8996\u899a\u7684\u306a\u968e\u5c64\u69cb\u9020\u3092\u5229\u7528\u3057\u3066\u3001\u91cd\u8981\u306a\u60c5\u5831\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u4eba\u9593\u306e\u8133\u306f\u8996\u899a\u60c5\u5831\u3092\u512a\u5148\u7684\u306b\u51e6\u7406\u3059\u308b\u305f\u3081\u3001\u8996\u899a\u8981\u7d20\u3092\u9069\u5207\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4f1d\u9054\u52b9\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\uff08\u30c7\u30e5\u30fb\u30bd\u30fc\u30c8\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u7814\u7a76\uff09\u3002<\/p>\n
5. \u4fe1\u983c\u6027\u306e\u78ba\u4fdd<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u5b89\u5fc3\u3057\u3066\u884c\u52d5\u3092\u8d77\u3053\u305b\u308b\u3088\u3046\u306b\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u306e\u53e3\u30b3\u30df\u3084\u8a3c\u8a00\u3001\u53d7\u8cde\u6b74\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30d0\u30c3\u30b8\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u4fe1\u983c\u6027\u306e\u9ad8\u3044\u8981\u7d20\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4e0d\u5b89\u3092\u8efd\u6e1b\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u5fc3\u7406\u5b66\u7684\u306b\u306f\u3001\u793e\u4f1a\u7684\u8a3c\u660e\uff08Social Proof\uff09\u304c\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08Cialdini\u306e\u8aac\u5f97\u306e\u6b66\u5668\uff09\u3002<\/p>\n
6. \u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09<\/p>\n
CTA\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306e\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u30dc\u30bf\u30f3\u306e\u30c7\u30b6\u30a4\u30f3\u3001\u8272\u3001\u914d\u7f6e\u3001\u30c6\u30ad\u30b9\u30c8\u306a\u3069\u3092\u6700\u9069\u5316\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8ff7\u308f\u305a\u884c\u52d5\u3092\u8d77\u3053\u305b\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u660e\u78ba\u3067\u9b45\u529b\u7684\u306aCTA\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u610f\u6b32\u3092\u76f4\u63a5\u7684\u306b\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\uff08CRO\uff09\u306e\u7814\u7a76\u3067\u306f\u3001CTA\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u6587\u8a00\u306e\u5909\u66f4\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
7. A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u6bd4\u8f03\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9054\u6210\u3059\u308b\u304b\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6539\u5584\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u306b\u983c\u3089\u305a\u3001\u5b9f\u8a3c\u7684\u306a\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u6700\u9069\u5316\u3092\u884c\u3046\u305f\u3081\u3001\u52b9\u679c\u304c\u9ad8\u3044\u3053\u3068\u304c\u591a\u304f\u306e\u4e8b\u4f8b\u3067\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
8. \u5206\u6790\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/p>\n
\u30a6\u30a7\u30d6\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u30fb\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u96e2\u8131\u7387\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u30da\u30fc\u30b8\u306e\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528\u306f\u3001LPO\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u5e38\u306b\u6700\u9069\u306a\u72b6\u614b\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u89e3\u6790\u306e\u624b\u6cd5\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u6df1\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u3001\u52b9\u679c\u7684\u306a\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3001\u4fe1\u983c\u6027\u306e\u78ba\u4fdd\u3001\u660e\u78ba\u306aCTA\u306e\u8a2d\u7f6e\u3001A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u6539\u5584\u3092\u901a\u3058\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u5305\u62ec\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u7406\u3084\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u6839\u62e0\u306b\u652f\u3048\u3089\u308c\u3066\u304a\u308a\u3001\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6210\u679c\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u306a\u8981\u7d20\u306f\u4f55\u304b\uff1f
\n\u52b9\u679c\u7684\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u306a\u8981\u7d20<\/p>\n
\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u306f\u3001\u8a2a\u554f\u8005\u3092\u7279\u5b9a\u306e\u884c\u52d5\uff08\u8cfc\u5165\u3001\u767b\u9332\u3001\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09\u306b\u5c0e\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306aLP\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u4e3b\u8981\u306a\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u660e\u78ba\u306a\u76ee\u7684\u3068\u76ee\u6a19\u8a2d\u5b9a
\nLP\u306f\u660e\u78ba\u306a\u76ee\u7684\u3092\u6301\u3064\u3079\u304d\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u5546\u54c1\u306e\u8ca9\u58f2\u3001\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u306e\u7372\u5f97\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u767b\u9332\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30c7\u30b6\u30a4\u30f3\u306e\u65b9\u5411\u6027\u304c\u5b9a\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u660e\u78ba\u306a\u76ee\u6a19\u304c\u306a\u3044\u3068\u3001\u8a2a\u554f\u8005\u306b\u4f1d\u3048\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u66d6\u6627\u306b\u306a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u4e0b\u3057\u307e\u3059\u3002<\/p>\n
\u9b45\u529b\u7684\u306a\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3
\n\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u306f\u8a2a\u554f\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304f\u6700\u521d\u306e\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u77ed\u304f\u3066\u3082\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u3042\u308a\u3001\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3084\u89e3\u6c7a\u3059\u308b\u554f\u984c\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u52b9\u679c\u7684\u306a\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6700\u592730\uff05\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u8aac\u5f97\u529b\u306e\u3042\u308b\u30b3\u30d4\u30fc
\nLP\u306e\u672c\u6587\u306f\u3001\u8a2a\u554f\u8005\u306b\u5bfe\u3057\u3066\u5546\u54c1\u306e\u5229\u70b9\u3084\u7279\u5fb4\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n
\u5177\u4f53\u7684\u306a\u6570\u5b57\u3084\u4e8b\u4f8b\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3001\u611f\u60c5\u306b\u8a34\u3048\u308b\u8868\u73fe\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u8cfc\u8cb7\u610f\u6b32\u3092\u523a\u6fc0\u3057\u307e\u3059\u3002<\/p>\n
\u8996\u899a\u7684\u306a\u8981\u7d20\u306e\u6d3b\u7528
\n\u9ad8\u54c1\u8cea\u306a\u753b\u50cf\u3084\u52d5\u753b\u306f\u3001\u5546\u54c1\u306e\u9b45\u529b\u3092\u8996\u899a\u7684\u306b\u4f1d\u3048\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30a2\u30a4\u30b3\u30f3\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u3092\u6574\u7406\u3057\u3084\u3059\u304f\u3057\u3001\u8a2a\u554f\u8005\u306e\u7406\u89e3\u3092\u52a9\u3051\u307e\u3059\u3002<\/p>\n
\u8996\u899a\u7684\u8981\u7d20\u306f\u60c5\u5831\u306e\u6d88\u5316\u3092\u5bb9\u6613\u306b\u3057\u3001\u6ede\u5728\u6642\u9593\u3092\u5ef6\u3070\u3059\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u5f37\u529b\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09
\nCTA\u306f\u8a2a\u554f\u8005\u306b\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u4fc3\u3059\u30dc\u30bf\u30f3\u3084\u30ea\u30f3\u30af\u3067\u3059\u3002<\/p>\n
\u76ee\u7acb\u3064\u8272\u3084\u914d\u7f6e\u3001\u660e\u78ba\u306a\u6587\u8a00\uff08\u4f8b\u3000\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u300c\u7121\u6599\u767b\u9332\u300d\uff09\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u306e\u5c0e\u5165
\n\u9867\u5ba2\u306e\u30ec\u30d3\u30e5\u30fc\u3084\u30c6\u30b9\u30c6\u30a3\u30e2\u30cb\u30a2\u30eb\u3001\u5c0e\u5165\u5b9f\u7e3e\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u306f\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u7b2c\u4e09\u8005\u304b\u3089\u306e\u80af\u5b9a\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u65b0\u898f\u8a2a\u554f\u8005\u306b\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n
\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3
\n\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u73fe\u4ee3\u3067\u306f\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3057\u3001\u3042\u3089\u3086\u308b\u30c7\u30d0\u30a4\u30b9\u3067\u5feb\u9069\u306b\u95b2\u89a7\u3067\u304d\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
Google\u3082\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30b5\u30a4\u30c8\u3092SEO\u306e\u8a55\u4fa1\u57fa\u6e96\u3068\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u691c\u7d22\u9806\u4f4d\u306b\u3082\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n
\u9ad8\u901f\u306a\u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f
\n\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u9045\u3044\u30da\u30fc\u30b8\u306f\u96e2\u8131\u7387\u3092\u9ad8\u3081\u308b\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u753b\u50cf\u306e\u6700\u9069\u5316\u3084\u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u6d3b\u7528\u3001\u4e0d\u8981\u306a\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u524a\u6e1b\u306a\u3069\u3067\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3092\u6539\u5584\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u4e00\u822c\u7684\u306b\u3001\u30da\u30fc\u30b8\u304c3\u79d2\u4ee5\u5185\u306b\u8aad\u307f\u8fbc\u307e\u308c\u308b\u3053\u3068\u304c\u7406\u60f3\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7c21\u6f54\u306a\u30d5\u30a9\u30fc\u30e0\u8a2d\u8a08
\n\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u305f\u3081\u306e\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5165\u529b\u9805\u76ee\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u5fc5\u8981\u306a\u60c5\u5831\u3060\u3051\u3092\u8981\u6c42\u3057\u3001\u5165\u529b\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30d5\u30a9\u30fc\u30e0\u3092\u5b8c\u4e86\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u3068\u30c7\u30fc\u30bf\u5206\u6790
\nLP\u306e\u5404\u8981\u7d20\uff08\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u3001CTA\u3001\u753b\u50cf\u306a\u3069\uff09\u3092A\/B\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u306e\u5206\u91ce\u3067\u5e83\u304f\u7814\u7a76\u3055\u308c\u3001\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u306e\u91cd\u8981\u6027\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5fc3\u7406\u5b66\u306e\u89b3\u70b9\u304b\u3089\u3082\u652f\u6301\u3055\u308c\u3066\u304a\u308a\u3001\u8996\u899a\u7684\u306a\u8981\u7d20\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3064\u3051\u308b\u52b9\u679c\u306b\u3064\u3044\u3066\u306f\u591a\u304f\u306eUX\u7814\u7a76\u3067\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001Google\u306e\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u306e\u91cd\u8981\u6027\u304c\u3055\u3089\u306b\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001A\/B\u30c6\u30b9\u30c8\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u9069\u5316\u306e\u6a19\u6e96\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3066\u304a\u308a\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u53d6\u308a\u5165\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3068\u671f\u5f85\u306b\u5fdc\u3048\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u6709\u52b9\u304b\uff1f
\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff08Landing Page Optimization, LPO\uff09\u306f\u3001\u8a2a\u554f\u8005\u3092\u52b9\u679c\u7684\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u76ee\u7684\u9054\u6210\uff09\u3078\u5c0e\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u65bd\u7b56\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6709\u52b9\u306a\u6226\u7565\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u660e\u78ba\u306a\u4fa1\u5024\u63d0\u6848\uff08Value Proposition\uff09\u306e\u63d0\u793a<\/p>\n
\u6226\u7565 \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4e2d\u5fc3\u306b\u3001\u8a2a\u554f\u8005\u306b\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30e6\u30fc\u30b6\u30fc\u306f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306b\u8a2a\u308c\u305f\u969b\u3001\u6570\u79d2\u4ee5\u5185\u306b\u305d\u306e\u30da\u30fc\u30b8\u304c\u81ea\u5206\u306b\u3068\u3063\u3066\u6709\u76ca\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n
\u660e\u78ba\u306a\u4fa1\u5024\u63d0\u6848\u306f\u8a2a\u554f\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u3001\u6ede\u5728\u6642\u9593\u3092\u5ef6\u3070\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\uff08Eysenbach, 2003\uff09\u3002<\/p>\n
2. \u30b7\u30f3\u30d7\u30eb\u304b\u3064\u76f4\u611f\u7684\u306a\u30c7\u30b6\u30a4\u30f3<\/p>\n
\u6226\u7565 \u30af\u30ea\u30fc\u30f3\u3067\u6574\u7406\u3055\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3057\u3001\u91cd\u8981\u306a\u60c5\u5831\u3092\u76ee\u7acb\u305f\u305b\u308b\u3002<\/p>\n
\u4f59\u8a08\u306a\u8981\u7d20\u3092\u6392\u9664\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8ff7\u308f\u305a\u306b\u884c\u52d5\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u904e\u5ea6\u306b\u8907\u96d1\u306a\u30c7\u30b6\u30a4\u30f3\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6df7\u4e71\u3092\u62db\u304d\u3001\u96e2\u8131\u7387\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u30b7\u30f3\u30d7\u30eb\u306a\u30c7\u30b6\u30a4\u30f3\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u3092\u5411\u4e0a\u3055\u305b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u969c\u58c1\u3092\u6e1b\u5c11\u3055\u305b\u307e\u3059\uff08Nielsen, 2000\uff09\u3002<\/p>\n
3. \u5f37\u529b\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u306e\u914d\u7f6e<\/p>\n
\u6226\u7565 \u660e\u78ba\u3067\u76ee\u7acb\u3064CTA\u30dc\u30bf\u30f3\u3092\u30da\u30fc\u30b8\u4e0a\u306b\u8907\u6570\u914d\u7f6e\u3057\u3001\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u300c\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u958b\u59cb\u300d\u306a\u3069\u5177\u4f53\u7684\u306a\u6587\u8a00\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 CTA\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3078\u3068\u5c0e\u304f\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u8996\u899a\u7684\u306b\u5f37\u8abf\u3055\u308c\u305fCTA\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5897\u52a0\u306b\u5bc4\u4e0e\u3057\u307e\u3059\uff08Conversion Rate Experts, 2020\uff09\u3002<\/p>\n
4. \u4fe1\u983c\u6027\u306e\u5411\u4e0a<\/p>\n
\u6226\u7565 \u9867\u5ba2\u306e\u8a3c\u8a00\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u4fe1\u983c\u30de\u30fc\u30af\uff08\u4f8b\u3000SSL\u8a8d\u8a3c\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30d0\u30c3\u30b8\uff09\u3092\u63b2\u8f09\u3057\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u4fe1\u983c\u6027\u304c\u9ad8\u3044\u3068\u30e6\u30fc\u30b6\u30fc\u306f\u5b89\u5fc3\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u884c\u52d5\u3092\u53d6\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u793e\u4f1a\u7684\u8a3c\u660e\uff08Social Proof\uff09\u306f\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u308b\u6709\u529b\u306a\u8981\u7d20\u3067\u3059\uff08Cialdini, 2009\uff09\u3002<\/p>\n
5. \u30e2\u30d0\u30a4\u30eb\u6700\u9069\u5316<\/p>\n
\u6226\u7565 \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306b\u3057\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u3067\u3082\u5feb\u9069\u306b\u95b2\u89a7\u30fb\u64cd\u4f5c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u5897\u52a0\u306b\u4f34\u3044\u3001\u30e2\u30d0\u30a4\u30eb\u6700\u9069\u5316\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30da\u30fc\u30b8\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3001\u96e2\u8131\u7387\u3092\u4f4e\u6e1b\u3057\u307e\u3059\uff08Google, 2020\uff09\u3002<\/p>\n
6. \u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306e\u6700\u9069\u5316<\/p>\n
\u6226\u7565 \u753b\u50cf\u306e\u5727\u7e2e\u3001\u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u6d3b\u7528\u3001\u4e0d\u8981\u306a\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u524a\u6e1b\u306a\u3069\u306b\u3088\u308a\u3001\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
\u9045\u3044\u30da\u30fc\u30b8\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u8131\u3092\u62db\u304d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u4f4e\u4e0b\u3092\u5f15\u304d\u8d77\u3053\u3057\u307e\u3059\uff08Akter et al., 2016\uff09\u3002<\/p>\n
7. A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u6226\u7565 \u7570\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3001CTA\u30dc\u30bf\u30f3\u306e\u914d\u7f6e\u306a\u3069\u3092\u30c6\u30b9\u30c8\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u63a1\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 A\/B\u30c6\u30b9\u30c8\u306f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u30d3\u30d8\u30a4\u30d3\u30a2\u306b\u57fa\u3065\u3044\u3066\u6700\u9069\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u6709\u52b9\u306a\u624b\u6cd5\u3067\u3059\uff08Kohavi et al., 2009\uff09\u3002<\/p>\n
8. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528<\/p>\n
\u6226\u7565 \u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\uff08Tam & Ho, 2005\uff09\u3002<\/p>\n
9. \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u660e\u78ba\u5316\u3068\u7c21\u6f54\u5316<\/p>\n
\u6226\u7565 \u30c6\u30ad\u30b9\u30c8\u3092\u7c21\u6f54\u306b\u3057\u3001\u8996\u899a\u7684\u306a\u8981\u7d20\uff08\u753b\u50cf\u3001\u52d5\u753b\uff09\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3066\u60c5\u5831\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u660e\u78ba\u3067\u7c21\u6f54\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u5fc5\u8981\u306a\u60c5\u5831\u3092\u8fc5\u901f\u306b\u7406\u89e3\u3067\u304d\u308b\u305f\u3081\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u9032\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\uff08Meyer, 2001\uff09\u3002<\/p>\n
10. \u30d5\u30a9\u30fc\u30e0\u306e\u6700\u9069\u5316<\/p>\n
\u6226\u7565 \u5165\u529b\u9805\u76ee\u3092\u6700\u5c0f\u9650\u306b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7c21\u5358\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u30aa\u30fc\u30c8\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u6a5f\u80fd\u3084\u9032\u6357\u30d0\u30fc\u306e\u5c0e\u5165\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u6839\u62e0 \u30d5\u30a9\u30fc\u30e0\u306e\u9577\u3055\u3084\u8907\u96d1\u3055\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n
\u30b7\u30f3\u30d7\u30eb\u3067\u4f7f\u3044\u3084\u3059\u3044\u30d5\u30a9\u30fc\u30e0\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u8131\u3092\u9632\u304e\u3001\u5b8c\u4e86\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\uff08Folio et al., 2019\uff09\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u4e2d\u5fc3\u306b\u636e\u3048\u305f\u591a\u5c90\u306b\u308f\u305f\u308b\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u7406\u3084\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u5b9f\u8a3c\u7684\u306a\u6839\u62e0\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u9069\u5207\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u6539\u5584\u3092\u884c\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u6700\u9069\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u53c2\u8003\u6587\u732e<\/p>\n
Cialdini, R. B. (2009). Influence Science and Practice.
\nEysenbach, G. (2003). The law of attrition. Journal of Medical Internet Research.
\nNielsen, J. (2000). Designing Web Usability The Practice of Simplicity.
\nAkter, S., Bandara, R., Hani, U., Wamba, S. F., Foropon, C., & Papadopoulos, T. (2016). How to improve business performance using analytics and big data?. International Journal of Information Management.
\nKohavi, R., Henne, R. M., & Sommerfield, D. (2009). Practical Guide to Controlled Experiments on the Web Listen to Your Customers not to the HiPPO. Proceedings of the 13th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining.
\nTam, K. Y., & Ho, S. Y. (2005). Web personalization as a persuasion strategy An elaboration likelihood model perspective. Information Systems Research.
\nMeyer, J. (2001). The elements of user experience User-centered design for the web and beyond.
\nConversion Rate Experts. (2020). Conversion Rate Optimization Strategies.
\nFolio, T., Zhao, Y., & Hong, S. (2019). Form design best practices.
\nGoogle. (2020). Mobile-first indexing. Google Search Central.<\/p>\n
\u6700\u9069\u5316\u306e\u6210\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u306b\u6d3b\u304b\u3059\u3079\u304d\u304b\uff1f
\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff08Landing Page Optimization\u3001LPO\uff09\u306f\u3001\u8a2a\u554f\u8005\u304c\u76ee\u7684\u306e\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u8cfc\u5165\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u767b\u9332\u306a\u3069\uff09\u3092\u53d6\u308b\u78ba\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
\u6700\u9069\u5316\u306e\u6210\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u3001\u305d\u308c\u3092\u57fa\u306b\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u6210\u679c\u306e\u6e2c\u5b9a\u65b9\u6cd5\u3068\u6539\u5584\u3078\u306e\u6d3b\u7528\u65b9\u6cd5\u3001\u305d\u3057\u3066\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u6210\u679c\u306e\u6e2c\u5b9a\u65b9\u6cd5<\/p>\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08Conversion Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u76ee\u7684\u3068\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b8c\u4e86\u3057\u305f\u5272\u5408\u3002<\/p>\n
\u8a08\u7b97\u5f0f \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570 \u00f7 \u8a2a\u554f\u6570 \u00d7 100
\n\u91cd\u8981\u6027 \u6700\u3082\u57fa\u672c\u7684\u304b\u3064\u91cd\u8981\u306a\u6307\u6a19\u3067\u3001\u30da\u30fc\u30b8\u306e\u6709\u52b9\u6027\u3092\u76f4\u63a5\u7684\u306b\u53cd\u6620\u3057\u307e\u3059\u3002<\/p>\n
\u76f4\u5e30\u7387\uff08Bounce Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u4ed6\u306e\u30da\u30fc\u30b8\u306b\u9077\u79fb\u305b\u305a\u306b\u96e2\u8131\u3057\u305f\u5272\u5408\u3002<\/p>\n
\u610f\u5473\u5408\u3044 \u9ad8\u3044\u76f4\u5e30\u7387\u306f\u3001\u30da\u30fc\u30b8\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u3092\u793a\u5506\u3057\u307e\u3059\u3002<\/p>\n
\u5e73\u5747\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593<\/p>\n
\u5b9a\u7fa9 \u30e6\u30fc\u30b6\u30fc\u304c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4e0a\u3067\u8cbb\u3084\u3059\u5e73\u5747\u6642\u9593\u3002<\/p>\n
\u6d3b\u7528 \u9577\u3044\u6ede\u5728\u6642\u9593\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u4e00\u65b9\u3001\u77ed\u3044\u5834\u5408\u306f\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u30af\u30ea\u30c3\u30af\u7387\uff08CTR Click-Through Rate\uff09<\/p>\n
\u5b9a\u7fa9 \u30da\u30fc\u30b8\u4e0a\u306e\u7279\u5b9a\u306e\u30ea\u30f3\u30af\u3084\u30dc\u30bf\u30f3\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3002<\/p>\n
\u6d3b\u7528 CTA\uff08Call to Action\uff09\u306e\u6709\u52b9\u6027\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n
\u30d5\u30a9\u30fc\u30e0\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/p>\n
\u5b9a\u7fa9 \u30d5\u30a9\u30fc\u30e0\u3092\u8868\u793a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u5b9f\u969b\u306b\u30d5\u30a9\u30fc\u30e0\u3092\u9001\u4fe1\u3057\u305f\u5272\u5408\u3002<\/p>\n
\u6d3b\u7528 \u30d5\u30a9\u30fc\u30e0\u306e\u9577\u3055\u3084\u5165\u529b\u9805\u76ee\u306e\u9069\u5207\u6027\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u7d50\u679c<\/p>\n
\u5b9a\u7fa9 \u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30da\u30fc\u30b8\u3092\u6bd4\u8f03\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u308b\u304b\u3092\u6e2c\u5b9a\u3002<\/p>\n
\u6d3b\u7528 \u30c7\u30b6\u30a4\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5fae\u8abf\u6574\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n
\u6e2c\u5b9a\u30c7\u30fc\u30bf\u306e\u6539\u5584\u3078\u306e\u6d3b\u7528\u65b9\u6cd5<\/p>\n
\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u62bd\u51fa<\/p>\n
\u6e2c\u5b9a\u3057\u305f\u6307\u6a19\u3092\u57fa\u306b\u3001\u3069\u306e\u90e8\u5206\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3001\u3069\u3053\u306b\u554f\u984c\u304c\u3042\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b \u9ad8\u3044\u76f4\u5e30\u7387\u304c\u89b3\u5bdf\u3055\u308c\u305f\u5834\u5408\u3001\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u518d\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u4eee\u8aac\u306e\u8a2d\u5b9a\u3068\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/p>\n
\u554f\u984c\u70b9\u306b\u5bfe\u3059\u308b\u4eee\u8aac\u3092\u7acb\u3066\u3001A\/B\u30c6\u30b9\u30c8\u3084\u30de\u30eb\u30c1\u30d0\u30ea\u30a2\u30f3\u30c8\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b \u30dc\u30bf\u30f3\u306e\u8272\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3067\u30af\u30ea\u30c3\u30af\u7387\u304c\u5411\u4e0a\u3059\u308b\u304b\u3092\u30c6\u30b9\u30c8\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u7406\u89e3<\/p>\n
\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3084\u30e6\u30fc\u30b6\u30fc\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u9332\u753b\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u4e0a\u3067\u3069\u306e\u3088\u3046\u306b\u52d5\u3044\u3066\u3044\u308b\u304b\u3092\u8996\u899a\u7684\u306b\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u7b87\u6240\u3084\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316<\/p>\n
\u4e00\u5ea6\u306e\u6539\u5584\u3067\u7d42\u308f\u3089\u305a\u3001\u7d99\u7d9a\u7684\u306b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u65b0\u305f\u306a\u4eee\u8aac\u3092\u7acb\u3066\u3066\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u307e\u3059\u3002<\/p>\n
PDCA\u30b5\u30a4\u30af\u30eb\uff08Plan-Do-Check-Act\uff09\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u6301\u7d9a\u7684\u306a\u6210\u679c\u5411\u4e0a\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3068\u30a8\u30d3\u30c7\u30f3\u30b9<\/p>\n
\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/p>\n
\u696d\u754c\u6a19\u6e96\u3068\u3057\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u76f4\u5e30\u7387\u306a\u3069\u306e\u6307\u6a19\u304cLPO\u306e\u6210\u679c\u6e2c\u5b9a\u306b\u5e83\u304f\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30da\u30fc\u30b8\u306e\u6709\u52b9\u6027\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\u306e\u6709\u52b9\u6027<\/p>\n
\u30ab\u30ca\u30c0\u306eStatistics Canada\u306b\u3088\u308b\u7814\u7a76\u3067\u306f\u3001A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u6700\u9069\u5316\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001Google Optimize\u3084Optimizely\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u305f\u591a\u304f\u306e\u5b9f\u8a3c\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790\u306e\u52b9\u679c<\/p>\n
\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u9332\u753b\u30c4\u30fc\u30eb\uff08\u4f8b\u3000Hotjar\u3001Crazy Egg\uff09\u3092\u7528\u3044\u305f\u5206\u6790\u304c\u3001\u30da\u30fc\u30b8\u306e\u6539\u5584\u70b9\u3092\u5177\u4f53\u7684\u306b\u7279\u5b9a\u3059\u308b\u306e\u306b\u6709\u52b9\u3067\u3042\u308b\u3053\u3068\u304c\u3001\u8907\u6570\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u3067\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d99\u7d9a\u7684\u6539\u5584\u306e\u91cd\u8981\u6027<\/p>\n
\u5e02\u5834\u74b0\u5883\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306f\u5e38\u306b\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u7d99\u7d9a\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3068\u6539\u5584\u304c\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3068\u3001\u591a\u304f\u306e\u696d\u754c\u5c02\u9580\u5bb6\u304c\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306e\u6210\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8907\u6570\u306e\u6307\u6a19\u3092\u7dcf\u5408\u7684\u306b\u6d3b\u7528\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6e2c\u5b9a\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u4eee\u8aac\u3092\u7acb\u3066\u3001A\/B\u30c6\u30b9\u30c8\u306a\u3069\u3092\u901a\u3058\u3066\u691c\u8a3c\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3092\u56f3\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u624b\u6cd5\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3068\u3057\u3066\u5e83\u304f\u8a8d\u8b58\u3055\u308c\u3066\u304a\u308a\u3001\u5b9f\u8a3c\u6e08\u307f\u306e\u30a8\u30d3\u30c7\u30f3\u30b9\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6700\u9069\u5316\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u306b\u76f4\u7d50\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306e\u8a18\u4e8b\u76ee\u6b21\u306f\u3001\u6700\u9069\u5316\u306e\u57fa\u672c\u3084\u91cd\u8981\u6027\u3001\u4e3b\u8981\u8981\u7d20\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u559a\u8d77\u65b9\u6cd5\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5411\u4e0a\u6226\u7565\u3001A\/B\u30c6\u30b9\u30c8\u306e\u6d3b\u7528\u3001\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u3001\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u6539\u5584\u3001\u52b9\u679c\u7684\u306aCTA\u8a2d\u7f6e\u3001\u4fe1\u983c\u69cb\u7bc9\u8981\u7d20\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3001\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3057\u5b9f\u8df5\u3067\u304d\u308b\u7591\u554f\u5f62\u306e\u9805\u76ee\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
**\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306e\u8a18\u4e8b\u306e\u76ee\u6b21\uff08\u7591\u554f\u5f62\uff09** \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306e\u76ee\u6b21\uff08\u7591\u554f\u5f62\uff09\u3068\u305d\u306e\u6839\u62e0\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u7591\u554f\u5f62\u306e\u76ee\u6b21\u306f\u3001\u8aad\u8005\u304c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306e\u5404\u8981\u7d20\u3092\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3057\u3001\u5b9f […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-2059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shukyaku"},"_links":{"self":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/2059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2059"}],"version-history":[{"count":0,"href":"https:\/\/miniqr.com\/index.php?rest_route=\/wp\/v2\/posts\/2059\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniqr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}