\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306e\u6700\u9069\u5316\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\uff1f
\n\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\uff08alt\u30c6\u30ad\u30b9\u30c8\uff09\u306e\u6700\u9069\u5316\u306f\u3001\u30a6\u30a7\u30d6\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3068SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u53cc\u65b9\u306e\u89b3\u70b9\u304b\u3089\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u305d\u306e\u7406\u7531\u3068\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30a6\u30a7\u30d6\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u5411\u4e0a<\/p>\n
\u7406\u7531
\n\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u8996\u899a\u969c\u5bb3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30af\u30ea\u30fc\u30f3\u30ea\u30fc\u30c0\u30fc\u3092\u4f7f\u7528\u3057\u3066\u30a6\u30a7\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5229\u7528\u3059\u308b\u969b\u306b\u3001\u753b\u50cf\u306e\u5185\u5bb9\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u30a6\u30a7\u30d6\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08WCAG\uff09\u3067\u306e\u8981\u4ef6\u3067\u3082\u3042\u308b\u3088\u3046\u306b\u3001\u8996\u899a\u7684\u306a\u60c5\u5831\u306b\u4f9d\u5b58\u3057\u306a\u3044\u5f62\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u3059\u3079\u3066\u306e\u4eba\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n
\u6839\u62e0
\n– Web Content Accessibility Guidelines (WCAG) WCAG 2.1\u306f\u3001\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u3092\u542b\u3080\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u308b\u8aac\u660e\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\/\u8981\u6c42\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u969c\u5bb3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u60c5\u5831\u306e\u53ef\u7528\u6027\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n
– \u6cd5\u5f8b\u304a\u3088\u3073\u898f\u5236 \u591a\u304f\u306e\u56fd\u3067\u306f\u3001\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306b\u95a2\u3059\u308b\u6cd5\u5f8b\u304c\u3042\u308a\u3001\u3053\u308c\u306b\u6cbf\u3063\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u63d0\u4f9b\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd\u3067\u306f\u300cADA\u300d\uff08Americans with Disabilities Act\uff09\u304c\u3042\u308a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u975e\u5bfe\u5fdc\u306b\u3088\u308b\u8a34\u8a1f\u3082\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306e\u4fc3\u9032<\/p>\n
\u7406\u7531
\n\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u753b\u50cf\u3092\u300c\u898b\u308b\u300d\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u3092\u901a\u3058\u3066\u753b\u50cf\u306e\u5185\u5bb9\u3092\u8a8d\u8b58\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u60c5\u5831\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u3001\u95a2\u9023\u3059\u308b\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n– \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u9032\u5316 Google\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7528\u3044\u3066\u3001\u30da\u30fc\u30b8\u4e0a\u306e\u30c6\u30ad\u30b9\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3051\u3067\u306a\u304f\u3001\u753b\u50cf\u306e\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u3082\u8a55\u4fa1\u306b\u542b\u3081\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
– \u753b\u50cf\u691c\u7d22\u7d50\u679c\u3078\u306e\u5f71\u97ff \u6700\u9069\u5316\u3055\u308c\u305f\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306f\u3001Google\u753b\u50cf\u691c\u7d22\u306e\u7d50\u679c\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u7d50\u679c\u7684\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5411\u4e0a\u3055\u305b\u308b\u52a9\u3051\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a<\/p>\n
\u7406\u7531
\n\u5168\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u308f\u304b\u308a\u3084\u3059\u3044\u60c5\u5831\u63d0\u4f9b\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u95b2\u89a7\u8005\u306b\u3068\u3063\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n
\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u753b\u50cf\u304c\u30ed\u30fc\u30c9\u3055\u308c\u306a\u3044\u5834\u5408\u3084\u3001\u30d6\u30e9\u30a6\u30b6\u306e\u8a2d\u5b9a\u3067\u753b\u50cf\u304c\u975e\u8868\u793a\u306b\u306a\u3063\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u6709\u76ca\u3067\u3059\u3002<\/p>\n
\u6839\u62e0
\n– UX\u306e\u8a55\u4fa1 \u6700\u8fd1\u306e\u30e6\u30fc\u30b6\u30fc\u8abf\u67fb\u3084\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308b\u3068\u3001\u826f\u597d\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u6301\u3064\u30da\u30fc\u30b8\u306f\u3001\u3088\u308a\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u304a\u308a\u3001\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306f\u305d\u306e\u4e00\u52a9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
– \u76f4\u5e30\u7387\u306e\u4f4e\u6e1b \u753b\u50cf\u306e\u610f\u5473\u304c\u308f\u304b\u3089\u306a\u3044\u3053\u3068\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u6df7\u4e71\u3092\u9632\u3050\u305f\u3081\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306f\u76f4\u5e30\u7387\u306e\u4f4e\u6e1b\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u7dcf\u5408\u7684\u306a\u5f71\u97ff<\/p>\n
\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306e\u6700\u9069\u5316\u306f\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u591a\u69d8\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5b9a\u7740\u7387\u3092\u9ad8\u3081\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5168\u4f53\u3092\u5f37\u5316\u3059\u308b\u624b\u52a9\u3051\u3092\u3057\u307e\u3059\u3002<\/p>\n
\u30a6\u30a7\u30d6\u306f\u3044\u3088\u3044\u3088\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30c7\u30b6\u30a4\u30f3\u3078\u3068\u5411\u304b\u3063\u3066\u304a\u308a\u3001\u8ab0\u3082\u304c\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u63d0\u4f9b\u304c\u4eca\u5f8c\u306e\u5927\u304d\u306a\u7126\u70b9\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u4ee5\u4e0a\u306e\u7406\u7531\u304b\u3089\u3001\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306e\u6700\u9069\u5316\u306f\u3059\u3079\u3066\u306e\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u53d6\u308a\u7d44\u3080\u3079\u304d\u91cd\u8981\u306a\u65bd\u7b56\u3067\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u3069\u306e\u3088\u3046\u306b\u9078\u3093\u3067\u52b9\u679c\u7684\u306aalt\u30c6\u30ad\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b\u306e\u304b\uff1f
\n\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\uff08alt\u30c6\u30ad\u30b9\u30c8\uff09\u306f\u3001\u753b\u50cf\u306e\u5185\u5bb9\u3092\u8996\u899a\u306b\u969c\u304c\u3044\u304c\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u3078\u4f1d\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306b\u3082\u5f79\u7acb\u3064\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306aalt\u30c6\u30ad\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u629e\u306e\u65b9\u6cd5\u3068\u3001\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u4e00\u81f4\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9078\u629e<\/p>\n
\u307e\u305a\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u3001\u753b\u50cf\u304c\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5168\u4f53\u3068\u4e00\u81f4\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u753b\u50cf\u81ea\u4f53\u306e\u5185\u5bb9\u3060\u3051\u3067\u306a\u304f\u3001\u30da\u30fc\u30b8\u5168\u4f53\u306e\u30c6\u30fc\u30de\u3068\u306e\u95a2\u9023\u6027\u3092\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n
\u30da\u30fc\u30b8\u306e\u30e1\u30a4\u30f3\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30c6\u30fc\u30de\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u6839\u62e0 \u4e00\u8cab\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3068\u3063\u3066\u30da\u30fc\u30b8\u5168\u4f53\u306e\u95a2\u9023\u6027\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u753b\u50cf\u306e\u95a2\u9023\u6027\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3001\u30da\u30fc\u30b8\u5168\u4f53\u306eSEO\u52b9\u679c\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
2. \u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u8003\u616e\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u629e<\/p>\n
\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u306b\u5408\u81f4\u3059\u308b\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u753b\u50cf\u3092\u691c\u7d22\u3057\u305f\u3068\u304d\u306b\u4f7f\u7528\u3057\u305d\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8003\u3048\u3001\u305d\u308c\u3092alt\u30c6\u30ad\u30b9\u30c8\u306b\u53cd\u6620\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u3084\u691c\u7d22\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u691c\u7d22\u610f\u56f3\u306b\u5408\u308f\u305b\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u629e\u306fCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u3092\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u63d0\u4f9b\u3067\u304d\u308b\u305f\u3081\u3001\u691c\u7d22\u7d50\u679c\u304b\u3089\u306e\u6d41\u5165\u304c\u5897\u3048\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u5177\u4f53\u7684\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5229\u7528<\/p>\n
alt\u30c6\u30ad\u30b9\u30c8\u7528\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5177\u4f53\u7684\u306b\u3001\u305d\u3057\u3066\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u753b\u50cf\u3092\u305f\u3060\u5358\u306b\u300c\u753b\u50cf\u300d\u300c\u5199\u771f\u300d\u3068\u8aac\u660e\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u8d64\u3044\u30bb\u30fc\u30bf\u30fc\u3092\u7740\u305f\u72ac\u300d\u306a\u3069\u306e\u3088\u3046\u306b\u8a73\u7d30\u306a\u8a18\u8ff0\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u5177\u4f53\u7684\u306a\u60c5\u5831\u304c\u4e0d\u8db3\u3059\u308b\u3068\u3001SEO\u306e\u52b9\u679c\u3082\u8584\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u5177\u4f53\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u753b\u50cf\u306e\u5185\u5bb9\u3092\u3088\u308a\u7684\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u753b\u50cf\u691c\u7d22\u7d50\u679c\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f15\u304d\u5bc4\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u5177\u4f53\u7684\u306aalt\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u30ea\u30fc\u30c0\u30fc\u3092\u4f7f\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u9069\u5207\u306a\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3044\u3001\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u4ed6\u306e\u30dd\u30a4\u30f3\u30c8<\/p>\n
\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u904e\u5270\u5229\u7528\u306f\u907f\u3051\u308b \u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a70\u3081\u8fbc\u307f\u3059\u304e\u308b\u3068\u9006\u52b9\u679c\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u305f\u3081\u3001\u81ea\u7136\u306b\u6d41\u308c\u308b\u3088\u3046\u306b\u914d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n
\u6587\u6cd5\u306e\u3042\u308b\u8aac\u660e \u5358\u306a\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7f85\u5217\u3067\u306f\u306a\u304f\u3001\u7c21\u6f54\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u6587\u7ae0\u3068\u3057\u3066\u8a18\u8ff0\u3059\u308b\u3002<\/p>\n
\u72ec\u81ea\u6027 \u540c\u3058\u753b\u50cf\u304c\u8907\u6570\u306e\u30da\u30fc\u30b8\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u308c\u305e\u308c\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u5408\u308f\u305b\u305f\u72ec\u81ea\u306ealt\u30c6\u30ad\u30b9\u30c8\u3092\u66f8\u304f\u3002<\/p>\n
\u52b9\u679c\u7684\u306aalt\u30c6\u30ad\u30b9\u30c8\u4f5c\u6210\u306b\u306f\u3001SEO\u306e\u57fa\u672c\u7684\u306a\u539f\u5247\u3092\u62bc\u3055\u3048\u3064\u3064\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u7406\u89e3\u3057\u3084\u3059\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u305d\u308c\u306b\u3088\u3063\u3066\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5bfe\u3059\u308b\u9069\u5207\u306a\u60c5\u5831\u63d0\u4f9b\u3068\u3001\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306e\u6700\u9069\u5316\u306b\u304a\u3051\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3068\u306f\uff1f
\n\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\uff08alt\u30c6\u30ad\u30b9\u30c8\uff09\u306e\u6700\u9069\u5316\u306f\u3001\u30a6\u30a7\u30d6\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3068SEO\u306e\u4e21\u65b9\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306e\u6700\u9069\u5316\u306b\u304a\u3051\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3068\u305d\u306e\u6839\u62e0\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u660e\u78ba\u3067\u7c21\u6f54\u306a\u8a18\u8ff0<\/p>\n
\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9
\n\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u753b\u50cf\u306e\u5185\u5bb9\u3084\u6a5f\u80fd\u3092\u7684\u78ba\u306b\u8868\u73fe\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n
\u7c21\u6f54\u304b\u3064\u5177\u4f53\u7684\u306a\u8a00\u8449\u3092\u4f7f\u3044\u3001\u753b\u50cf\u304c\u4f55\u3092\u793a\u3057\u3066\u3044\u308b\u304b\u3092\u6b63\u78ba\u306b\u4f1d\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u5197\u9577\u306a\u8aac\u660e\u306f\u907f\u3051\u3001\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u8a00\u8449\u3067\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30b9\u30af\u30ea\u30fc\u30f3\u30ea\u30fc\u30c0\u30fc\u306f\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u3092\u8aad\u307f\u4e0a\u3052\u3001\u8996\u899a\u969c\u5bb3\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u753b\u50cf\u60c5\u5831\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u305f\u3081\u3001\u660e\u77ad\u3067\u3042\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u3053\u306e\u60c5\u5831\u306fSEO\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3082\u5185\u5bb9\u304c\u4f1d\u308f\u308a\u307e\u3059\u3002<\/p>\n
2. \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u5408\u308f\u305b\u305f\u8a18\u8ff0<\/p>\n
\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9
\n\u753b\u50cf\u304c\u30da\u30fc\u30b8\u5185\u3067\u3069\u306e\u3088\u3046\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u8003\u616e\u3057\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u5408\u308f\u305b\u3066\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n
\u753b\u50cf\u304c\u4f1d\u3048\u305f\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u610f\u56f3\u306b\u5408\u308f\u305b\u3066\u30c6\u30ad\u30b9\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0
\n\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u4e00\u81f4\u3057\u305f\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u5168\u4f53\u306e\u5185\u5bb9\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n
\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u7121\u8996\u3057\u3066\u4f5c\u6210\u3055\u308c\u305f\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u8aa4\u89e3\u3092\u62db\u304f\u539f\u56e0\u3068\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u640d\u306a\u3044\u307e\u3059\u3002<\/p>\n
3. \u88dc\u8db3\u60c5\u5831\u3092\u63a7\u3048\u308b<\/p>\n
\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9
\n\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306f\u753b\u50cf\u305d\u306e\u3082\u306e\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u753b\u50cf\u3092\u898b\u305f\u307e\u307e\u7406\u89e3\u3067\u304d\u308b\u60c5\u5831\u306e\u307f\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u753b\u50cf\u30ad\u30e3\u30d7\u30b7\u30e7\u30f3\u3084\u5468\u56f2\u306e\u30c6\u30ad\u30b9\u30c8\u3067\u88dc\u8db3\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\u306b\u3064\u3044\u3066\u306f\u3001\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306b\u7e70\u308a\u8fd4\u3057\u8a18\u8ff0\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n
\u6839\u62e0
\n\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u304c\u9577\u3059\u304e\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u51e6\u7406\u3057\u3065\u3089\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u30b9\u30af\u30ea\u30fc\u30f3\u30ea\u30fc\u30c0\u30fc\u306e\u4f7f\u7528\u8005\u306b\u3068\u3063\u3066\u306f\u3001\u904e\u5270\u306a\u60c5\u5831\u306f\u8074\u899a\u7684\u306a\u8ca0\u62c5\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n
\u5fc5\u8981\u6700\u5c0f\u9650\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u3088\u304f\u60c5\u5831\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u8ffd\u52a0\u306e\u8003\u616e\u4e8b\u9805<\/p>\n
\u88c5\u98fe\u76ee\u7684\u306e\u753b\u50cf\u306b\u5bfe\u3059\u308b\u5bfe\u5fdc \u88c5\u98fe\u7684\u306a\u753b\u50cf\u306b\u306f\u7a7a\u306ealt\u5c5e\u6027\uff08alt=””\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u30ea\u30fc\u30c0\u30fc\u304c\u305d\u308c\u3089\u3092\u7121\u8996\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4f7f\u7528 SEO\u306e\u89b3\u70b9\u304b\u3089\u3001\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u81ea\u7136\u306b\u542b\u3081\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u304c\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a70\u3081\u8fbc\u307f\u306f\u907f\u3051\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3046\u3053\u3068\u3067\u3001\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u304c\u8aad\u307f\u624b\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u540c\u6642\u306b\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3068SEO\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u5b9f\u8df5\u306f\u3001WCAG\uff08Web Content Accessibility Guidelines\uff09\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u57fa\u3065\u3044\u305f\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3067\u3042\u308a\u3001\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3068\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u8996\u8a8d\u6027\u3092\u4e21\u7acb\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
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